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Journal of Advertising Education
Number of Followers: 0  
 
  Hybrid Journal Hybrid journal (It can contain Open Access articles)
ISSN (Print) 1098-0482 - ISSN (Online) 2516-1873
Published by Sage Publications Homepage  [1141 journals]
  • Editor’s Letter: Whistling Past the Pandemic
    • Authors: Jay Newell
      Pages: 102 - 102
      Abstract: Journal of Advertising Education, Volume 24, Issue 2, Page 102-102, November 2020.

      Citation: Journal of Advertising Education
      PubDate: 2021-01-08T04:38:53Z
      DOI: 10.1177/1098048220965290
      Issue No: Vol. 24, No. 2 (2021)
       
  • International Virtual Collaboration in Advertising Courses: Building
           International and Intercultural Skills From Home
    • Authors: Juan Mundel
      Pages: 112 - 132
      Abstract: Journal of Advertising Education, Volume 24, Issue 2, Page 112-132, November 2020.
      This article describes how an international education component for an Advertising and Society course was developed and taught for undergraduate students through a virtual collaboration between American and Dutch universities. The creation and implementation of a Collaborative Online International Learning (COIL) project for a major requirement course in the Public Relations and Advertising sequence is described. The project was implemented in a 4-week time frame and consisted of three different phases: an empathy-building phase, development of the core assignment, and a reflection stage. These phases are summarized in the article, and an overview of the course materials is provided and recommendations for educators interested in developing similar efforts are discussed.
      Citation: Journal of Advertising Education
      PubDate: 2021-01-08T04:38:26Z
      DOI: 10.1177/1098048220948522
      Issue No: Vol. 24, No. 2 (2021)
       
  • All Guest Speakers Are Not Created Equal: Diverse Students Require Diverse
           Speakers
    • Authors: Clay M. Craig, Andrea M. Bergstrom, Jenny Buschhorn
      Pages: 150 - 167
      Abstract: Journal of Advertising Education, Volume 24, Issue 2, Page 150-167, November 2020.
      The importance of staying relevant when teaching advertising courses is hardly a new concept, nor is the use of inviting guest speakers to achieve this goal. However, empirically assessing advertising students’ perceptions of guest speakers is an underexplored area. To address this gap and consider the perspectives of diverse student populations, this article analyzes data collected from an introductory advertising course at a large southern Hispanic-serving university (N = 263). Results indicate students find value in having guest speakers, but not all speakers are created equal, and faculty need to strategically select who they invite and guide the presentation styles. Students prefer knowledgeable and passionate industry professionals as well as alumni who can share personal and industry examples. Gender and racial differences indicate women and Hispanic students have greater interest in learning from guest speakers. Additionally, first-generation (FG) college students demonstrated greater investment in guest speakers than non-FG college students.
      Citation: Journal of Advertising Education
      PubDate: 2021-01-08T04:38:51Z
      DOI: 10.1177/1098048220956939
      Issue No: Vol. 24, No. 2 (2021)
       
  • Call for Nominations Advertising Division 2021 Early Career Teaching
           Excellence Award
    • Pages: 168 - 171
      Abstract: Journal of Advertising Education, Volume 24, Issue 2, Page 168-171, November 2020.

      Citation: Journal of Advertising Education
      PubDate: 2021-01-08T04:39:25Z
      DOI: 10.1177/1098048220968701
      Issue No: Vol. 24, No. 2 (2021)
       
  • Call for Nominations for Advertising Division 2021 Distinguished Teaching
           Award
    • Pages: 172 - 175
      Abstract: Journal of Advertising Education, Volume 24, Issue 2, Page 172-175, November 2020.

      Citation: Journal of Advertising Education
      PubDate: 2021-01-08T04:39:23Z
      DOI: 10.1177/1098048220968707
      Issue No: Vol. 24, No. 2 (2021)
       
  • Journal of Advertising Education Special Issue: Cases in International and
           Multicultural Advertising New Submission Deadline: March 15, 2021
    • Authors: Juliana Fernandes, Craig Davis
      Pages: 176 - 178
      Abstract: Journal of Advertising Education, Volume 24, Issue 2, Page 176-178, November 2020.

      Citation: Journal of Advertising Education
      PubDate: 2021-01-08T04:39:24Z
      DOI: 10.1177/1098048220968708
      Issue No: Vol. 24, No. 2 (2021)
       
  • An Asynchronous Approach to Teaching Campaigns Online
    • Authors: Juan Mundel
      Abstract: Journal of Advertising Education, Ahead of Print.
      As a result of the stay-at-home mandates related to Covid-19 across the world, higher education institutions scrambled to move their curricula online. With no clear guidelines on when face-to-face (F2F) instruction will resume on campuses across the nation, this article can be a helpful guide for educators who teach, or are planning on teaching, Advertising Campaigns online. Specifically, an online asynchronous approach to teaching this fundamental course is described. Furthermore, this article provides an overview of the materials used and reviews alternative strategies to accomplish meaningful learning opportunities through the web.
      Citation: Journal of Advertising Education
      PubDate: 2021-04-05T11:34:17Z
      DOI: 10.1177/10980482211004499
       
  • Connect to Consumers and Create Successful Advertising With Hitting the
           Sweet Spot – Again
    • Authors: Peter Northfelt
      Abstract: Journal of Advertising Education, Ahead of Print.
      Hitting the Sweet Spot – Again: How Consumer Insights Can Inspire Better Marketing and Advertising (2020) includes 14 principles and six perspectives for introductory account planning students. The book, by Kim Bartel Sheehan and Charlie Robertson, is based on the classic text by Lisa Fortini-Campbell.The principles guide new market researchers through classic strategies to discover consumer insights. The perspectives are more didactic and include tips for using creative briefs and how to become a better account planner.There are few examples of great advertising using the book’s exact principles. As an introductory text, this textbook orients students to market research fundamentals in an accessible and open-ended way.
      Citation: Journal of Advertising Education
      PubDate: 2021-04-05T11:34:16Z
      DOI: 10.1177/10980482211004491
       
  • Teaching Analytics and Digital Media to Advertising Students
    • Authors: Natalie Brown-Devlin
      Abstract: Journal of Advertising Education, Ahead of Print.
      As the advertising industry continues to list analytical reasoning as a necessary skill for employment, more universities are including analytics into their advertising curriculum. This article outlines how I teach an analytics-focused course in a top-ranked advertising program. In this article, I briefly summarize each course module and describe a variety of assignments that are used to meet each learning objective. I also provide citations and links to resources, datasets, and software that I currently use in hopes of helping other professors locate resources that have proven quite helpful for teaching analytics content to advertising students.
      Citation: Journal of Advertising Education
      PubDate: 2021-02-12T01:10:43Z
      DOI: 10.1177/1098048220984108
       
  • The Use of Short, Supplemental Content Videos in the Ad/PR Classroom
    • Authors: John Murphy, Lindsay Bouchacourt
      Pages: 103 - 111
      Abstract: Journal of Advertising Education, Volume 24, Issue 2, Page 103-111, November 2020.
      The objective of the research reported in this article was to evaluate the usefulness of supplemental videos in the advertising and public relations (PR) classroom, featuring luminaries in these same fields. Students in an introductory course in advertising and PR were given an assignment based on videos from an online library of short videos. Through a survey, students shared their attitudes and open-ended opinions toward the assignment and the videos. The findings suggest that having an assignment that incorporated videos was a useful addition to stimulate students' understanding of course materials. The videos were regarded positively along a number of important dimensions and motivated students to learn more about the advertising industry. This paper also includes five suggestions for incorporating the videos in an instructional setting.
      Citation: Journal of Advertising Education
      PubDate: 2020-08-19T11:46:28Z
      DOI: 10.1177/1098048220949171
      Issue No: Vol. 24, No. 2 (2020)
       
  • Brand Stories: Transformative Learning Through Digital Brand Storytelling
           (DBS)
    • Authors: Sarah Fischbach, Veronica Guerrero
      Pages: 133 - 149
      Abstract: Journal of Advertising Education, Volume 24, Issue 2, Page 133-149, November 2020.
      The purpose of the study is to explore how the digital brand story assignment creates a transformative learning experience for students. This study involves assessing the levels of learning according to Mezirow’s transformational learning theory through the development of digital brand stories. The authors have tested the Digital Brand Storytelling (DBS) video reflection assignment across two universities providing students the opportunity to meaningfully reflect on their brand relationships as part of their own personality. Study results showed that the DBS gives students an increased understanding of how brands influence their personal purchasing habits and increased awareness of the brands they purchase. Results of the study demonstrated that this assignment allows faculty to assess learning in courses where the DBS is applied toward the transformative pedagogical approach. The DBS requires reflection and articulation of personal brand attitudes, perceptions, and consumption behaviors. Guidance for course implementation is provided for educators to modify and implement in their courses.
      Citation: Journal of Advertising Education
      PubDate: 2020-09-09T11:28:20Z
      DOI: 10.1177/1098048220948515
      Issue No: Vol. 24, No. 2 (2020)
       
 
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