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Emerging Economies Cases Journal
Number of Followers: 0  
  Hybrid Journal Hybrid journal (It can contain Open Access articles)
ISSN (Print) 2516-6042 - ISSN (Online) 2516-6050
Published by Sage Publications Homepage  [1141 journals]
  • In the Desire of Conquering East African Supermarket Business: What Went
           Wrong in Nakumatt Supermarket
    • Authors: Felix Adamu Nandonde
      Abstract: Emerging Economies Cases Journal, Ahead of Print.
      By October 2017, the East African Community’s (EAC) largest retailer was declared bankrupt. All stores within and outside Kenya, namely Rwanda, Uganda, and Tanzania were closed. Many suppliers in EAC took the retail company to court after having suffered huge losses. Some few suppliers looted the stores with the aim of compensating themselves for the incurred losses. Simply put, Nakumatt’s reputation was in the mire and the company headed for a total collapse.Everyone in the region was asking himself/herself, what might have gone wrong to Nakumatt supermarket. In general, the current case is a lesson that sheds light on the rise and collapse of one of the largest household names of retail stores in EAC.
      Citation: Emerging Economies Cases Journal
      PubDate: 2021-03-27T06:56:08Z
      DOI: 10.1177/2516604221999224
  • The Clarion: A Social Enterprise Disrupting School Stationary Industry for
    • Authors: A. V. Ramana Acharyulu, Vaishali Agarwal, Manoj Prabhakar
      Abstract: Emerging Economies Cases Journal, Ahead of Print.
      Clarion Education and Skills Private Limited Patna, is a start-up promoted to address the school stationery demand–supply gap in the rural elementary education delivery system and cater to the needs of the rural school children in the states of Bihar, Jharkhand and West Bengal. This case documents the way Clarion pursued disrupting the school notebooks market, with a goal of making a notebook affordable at one-sixth the existing cost of a notebook in the marketplace in 2016. Clarion was promoted by The Better World Foundation (BWF), Patna, a social enterprise working in the area of rural elementary education in Bihar. BWF was of the view that the challenges of school stationery supply chain need to be addressed through a commercial enterprise only, so as to drive changes in the sector, so that BWF could focus on its core objective of creating and developing meaningful elementary educational institutions in the remote rural villages in Bihar, India.This case study details the strategy of Clarion in developing a business model to break the shackles of high-priced branded notebooks by linking the advertising of social marketing campaigns with insertions in the notebook covers, and thus converting the notebook into an advertising medium, and meticulously campaigning for supply of affordable notebooks through various governmental and non-governmental institutions. Clarion challenged the competitive forces on one side and pursued building a cost leadership position for itself through cost-value trade-off initiatives on the other.
      Citation: Emerging Economies Cases Journal
      PubDate: 2021-03-02T11:40:50Z
      DOI: 10.1177/2516604221995156
  • Paisley Coatings Limited
    • Authors: Achla Jha, Ashish Chauhan
      Abstract: Emerging Economies Cases Journal, Ahead of Print.

      Citation: Emerging Economies Cases Journal
      PubDate: 2021-02-19T05:36:15Z
      DOI: 10.1177/2516604220988221
  • Lifeline Express: Hospital Train in Rural India
    • Authors: Jashim Uddin Ahmed, Saima Siddiqui, Asma Ahmed, Kazi Pushpita Mim
      Abstract: Emerging Economies Cases Journal, Ahead of Print.
      India’s medical service industry is an emerging force in Southeast Asia, which should be recognized. A large portion of the country’s GDP is being earned through this sector. Paradoxically, India’s rural sphere has always been highly deprived of medical facilities even in rudimentary level. This huge imbalance was previously an issue for India to reach to a footing through innovation. India still being a developing country has majority of people living in rural areas where quality healthcare is not only difficult to avail but sometimes even hard to access. In such circumstances, an initiative like Lifeline Express (LLE) has provided the people with access to quality healthcare which has been crucially needed. It is a very simple idea but incredibly complex in terms of execution throughout the whole region. The LLE is a hospital which moves throughout rural India in a form of a fully equipped train. Since 1991, this initiative in India has generated some commendable projects through which it has served many rural Indians. Through this case, it will be comprehensible of how the train and the medical team function and will show the limitations and challenges healthcare in India is facing and how LLE has proved its fantastic ability to fight with the constraints and make healthcare reach the doorsteps of the rural people. Despite the challenges and limitations, it is also been revealed how the journey of LLE has grown from a three-coach train to seven-coach train where patients get treatment of many diseases from the early 1990s to this day.
      Citation: Emerging Economies Cases Journal
      PubDate: 2021-02-04T12:11:14Z
      DOI: 10.1177/2516604221977243
  • Monetary Policy Shocks and Macroeconomic Fundamentals in South Africa
    • Authors: Ojo Johnson Adelakun, Karima Yousfi
      Pages: 7 - 14
      Abstract: Emerging Economies Cases Journal, Volume 2, Issue 1, Page 7-14, June 2020.
      This South African case study controls for the fiscal side of the economy using government borrowing as a potential accelerator of asymmetry in a monetary function that follows Taylor’s rule. Through the linear and non-linear ARDL framework, we find significant asymmetry effects of monetary policy on output and inflation, respectively. We also find government borrowing as an important underlying source of asymmetries in the response of macroeconomic fundamentals to monetary policy shocks in South Africa. Thus, we recommend that monetary authorities consider not only the effectiveness or otherwise of monetary policy instruments to affect the target policy goals, but also the fact that not all the target variables react in a similar way to expansionary and contractionary monetary policy shocks.
      Citation: Emerging Economies Cases Journal
      PubDate: 2020-05-22T01:14:56Z
      DOI: 10.1177/2516604220919117
      Issue No: Vol. 2, No. 1 (2020)
  • Indian Society of Agribusiness Professionals: Helping Agripreneurs
    • Authors: Mita Brahma, Shiv S. Tripathi
      Pages: 15 - 23
      Abstract: Emerging Economies Cases Journal, Volume 2, Issue 1, Page 15-23, June 2020.
      The Indian Society of Agribusiness Professionals (ISAP) was a non-government, non-profit organization that had been working for sustainable livelihood in rural India. Indian farmers had several challenges: Poverty, illiteracy, small land holdings, inadequate access to clean water and hygiene, lack of quality seeds and fertilizers, inefficient marketing channels and corrupt middle-men, and little exposure to modern methods of farming, technology and communication. ISAP created a network of agricultural scientists, farmers, producers and government agencies, to facilitate an exchange of knowledge and resources. It ran skill development programs, entrepreneurship programs and used mobile apps, community radio to generate awareness in the farmers and provide them the necessary support through its network to help the agripreneurs in their innovations. The case showcases some innovations by these agripreneurs and how ISAP helped them achieve their objectives.
      Citation: Emerging Economies Cases Journal
      PubDate: 2020-05-09T06:32:15Z
      DOI: 10.1177/2516604220920752
      Issue No: Vol. 2, No. 1 (2020)
  • Larsen & Toubro Infotech’s Hostile Bid for Mindtree Ltd.: Much Ado About
           Nothing! A Teaching Case
    • Authors: Janki Mistry
      Pages: 24 - 33
      Abstract: Emerging Economies Cases Journal, Volume 2, Issue 1, Page 24-33, June 2020.
      This article tries to understand and analyse the recent acquisition of Mindtree Ltd. by the corporate conglomerate giant Larsen & Toubro (L&T). L&T Infotech (LTI), which looks after the information technology (IT) business of the L&T group made a hostile bid for Mindtree Ltd., one of India’s leading and fastest growing infotech companies in March 2019. The case goes on to analyse the deal and delves into the reasons for the deal turning hostile. The objective of the case study is to understand the concept of hostile takeovers and the business environment that augur acquisitions.The second part of the article tries to focus on anti-takeover tactics, which the company adopts to avoid the takeover attempt. Here, Mindtree’s decision of share buyback, immediately after L&T’s bid, has been examined. Two perspectives have been studied here—one from the point of view of the promoters of Mindtree, and the other from the point of view of investors. There have been certain very interesting and jocular exchanges of words between the promoters of Mindtree and LTI1 during the whole phase of takeover, which put the focus on the human element in acquisitions.The business environment and industry analysis have been conducted to understand the nature and circumstances of the deal. Legalities of the acquisition and dominant player misuse have also been examined.LTI’s take on the acquisition was very clear. For them, it was a pure business deal. They were on the path for fast growth, which Mindtree would help them achieve. Certain sectors such as Retail, Consumer Packaged goods, Media and Technology are underachieved for LTI where Mindtree has a formidable presence. Mindtree would help LTI explore geographies in Europe that so far were unexplored.However, for the promoters of Mindtree, this bid for takeover became an emotional issue. It all started when one of the non-executive directors of Mindtree itself—V. G. Siddharth—came up to LTI and offered his shareholding of 21 per cent in Mindtree. LTI grabbed this offer and went on to announce that it would acquire a total of about 60 per cent in the company, which made the other promoters very uncomfortable. There was a lot of resistance from some of the Mindtree promoters, and certain hasty announcements and statements in the media were also made. This interesting interlude between the two companies brought a lot of attention to the acquisition and left the investors in a state of confusion.The main objective of the case will be to analyse and teach the different corporate actions which took place and the strategic decisions that were taken during the entire interaction between the two companies.This case would address teaching objectives for the topics such as hostile takeovers; share buybacks as a new approach to anti-takeover defence; political, legal and industrial analysis relevant to corporate restructuring decisions; and Hubris and Managerialism. A separate teaching perspective on Corporate Business Communication has also been explored.
      Citation: Emerging Economies Cases Journal
      PubDate: 2020-05-14T05:54:05Z
      DOI: 10.1177/2516604220920753
      Issue No: Vol. 2, No. 1 (2020)
  • Dynamic Dalmia: Can They Do it Again'
    • Authors: Rohit Kumar, Arun Kumar Shukla
      Pages: 34 - 43
      Abstract: Emerging Economies Cases Journal, Volume 2, Issue 1, Page 34-43, June 2020.
      This case study is about Dalmia Cement which is one of the oldest cement companies in India, established in the year 1939. In early 2000s, the company started its journey of aggressive growth under the leadership of young promoter-cum-managing director. The company has been one of the best performing companies in Indias in the last decade and being valued as one of the most valuable scrips of the stock market. The company has grown organically as well as inorganically by meticulously executing strategies of mergers and acquisitions and forging strategic alliances to spur the growth. While the company has a clear growth strategy for the future, it needs to find ways of going forward to ensure it traverses on the same growth path as it has done before.
      Citation: Emerging Economies Cases Journal
      PubDate: 2020-06-05T05:38:21Z
      DOI: 10.1177/2516604220928787
      Issue No: Vol. 2, No. 1 (2020)
  •—Business Expansion and Marketing Dilemma: A Case Study to
           Discuss the Ansoff Growth Matrix Concepts Combined with Business Expansion
           Strategies for Expanding into Emerging Markets
    • Authors: Srikrishna Chintalapati
      Pages: 44 - 53
      Abstract: Emerging Economies Cases Journal, Volume 2, Issue 1, Page 44-53, June 2020.
      Five more days to go until the new year, it was a warm, pleasant and busy morning in Dubai, United Arab Emirates. As the clock ticked 10 times, Aditya Bhagat (Aditya), a young, ambitious, passionate entrepreneur, is seemingly intrigued and curious. Exactly 30 minutes from now, he is scheduled to meet Surya Prasad (Surya), his friend, counterpart and co-founder of BankBuddy ( Half the office is already empty as most of the associates had left for the year-end holidays, Aditya wanted to use this time to carefully brainstorm, methodically plan and articulate his business strategies and get them ready for execution in the new year. Marketing strategy is of particular importance, arguably the most critical and complex element that also needs the most attention in the overall exercise. He clearly understands that their current business strategy of being headquartered in Dubai and staying focused on artificial intelligence (AI) powered solutions for the banking industry has paid off so well in their current geographical focus—Middle Eastern and African countries. The time now to look at next wave of business expansion. This inadvertently raises the decision dilemma of choosing the most productive and promising growth path—where and what to expand' Should they expand into more geographies' Or should they diversify the product line and add more offerings' In which country and city should they set up the new base (centroid) and which countries do they target for expansion' Which are the other promising products/offerings they should be adding to their existing lines of business' Aditya knows that today is the time to address the ‘elephant in the room’—where to invest my marketing money'
      Citation: Emerging Economies Cases Journal
      PubDate: 2020-07-09T10:45:52Z
      DOI: 10.1177/2516604220929994
      Issue No: Vol. 2, No. 1 (2020)
  • Shoppers Stop: Leveraging Social Media for Employer Branding
    • Authors: Gordhan K. Saini
      Pages: 54 - 61
      Abstract: Emerging Economies Cases Journal, Volume 2, Issue 1, Page 54-61, June 2020.
      Shoppers Stop had a significant presence on social media platforms—LinkedIn, Facebook, Twitter and YouTube. However, a large number of Shoppers Stop’s customers posted complaints about deficiency in customer service on these social media platforms, mainly on Facebook. The complaints and ratings were also seen by other stakeholders such as potential employees who form a perception about the company’s employer brand based on these ratings. While Shoppers Stop promptly responded to disgruntled customers on Facebook to redress their complaints, Shoppers Stop was uncertain about the possible adverse impact of these customer reviews on the company’s employer brand. Further, Shoppers Stop wanted to leverage its presence on various social media platforms to promote and manage its employer brand.
      Citation: Emerging Economies Cases Journal
      PubDate: 2020-06-15T11:18:03Z
      DOI: 10.1177/2516604220930394
      Issue No: Vol. 2, No. 1 (2020)
  • Air India on Sale
    • Authors: Arjuni Jain Agarwal, Irala Lokanandha Reddy
      Pages: 62 - 72
      Abstract: Emerging Economies Cases Journal, Volume 2, Issue 1, Page 62-72, June 2020.
      This case study is based on the epic divestment of Air India which eventually did not take off. Post ill-conceived merger without any synergies, the losses began to enlarge exponentially. This led the carrier to financial losses, apart from that enormous order of 110 fleets without having the capacity to pay, crippled the financial status of the airline substantially. All the government’s effort to restructure and turn around the airline proved to be a failure. The plot for this case is set as, considering the government’s inability to cope with its debts and meet day-to-day expenses in this extremely competitive industry, the Union Cabinet gave its ‘in-principle’ nod to divest holdings in Air India, but had not formally announced for the bidding process, a group of ministers are still working on terms of divestment. Meanwhile the news created a buzz and potential bidders have started informally expressing their interest in Air India. The government is expecting more and more bidders to participate to derive maximum out of the auction. When more and more bidders participate in a bid, the bid amount always ascends and a situation of winner’s curse is created where the winning bidder has a feeling of regret by over-paying the amount in order to win the bid. The subject that this case will fit into is Game Theory and Strategic Management courses and central theme or concept to be taught through this case is situation of winner’s curse and some more concepts related to Auctions and Strategy.
      Citation: Emerging Economies Cases Journal
      PubDate: 2020-08-21T07:25:16Z
      DOI: 10.1177/2516604220942971
      Issue No: Vol. 2, No. 1 (2020)
  • Bollywood in Transition: Chiragdeep’s Reflection of the Film
    • Authors: Soumya Sarkar, Ami Mitinkumar Shah, Swarup Kumar Dutta
      Abstract: Emerging Economies Cases Journal, Ahead of Print.
      This case illustrates Bollywood, the Hindi film industry, operating out of Mumbai. As an industry, Bollywood is at crossroads today, trying to create a sustainable business model. The case dives deep into the structure of the industry, the conduct of its existing players and its performance. The case stands out as a means for understanding industry-level competitiveness and the unique profitability patterns. It addresses the concerns of the incumbents of Bollywood and how they can draw lessons from its peer—the Tamil film industry in Chennai—in terms of a regulated sustainable business model.
      Citation: Emerging Economies Cases Journal
      PubDate: 2020-11-18T10:21:14Z
      DOI: 10.1177/2516604220968537
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