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Socialiniai tyrimai
Number of Followers: 0

This is an Open Access Journal

Open Access journal
ISSN (Online) 2351-6712
Published by Vilnius University

[38 journals]

Emotion-based communication: the specifics of fear and hope tactics
- Authors: Eglė Juozėnaitė
  Abstract: Relevance and problem of the topic. Transmitting accurate information in the most appropriate way is an important today’s need. (Singh, Rai, et al., 2021, p. 2052).
  Authors Del Valle, 2021; Woodcock, 2018; Jakubanecs et al., 2019; Andrews et al., 2014; Kim et al., 2021; Gravante and Poma, 2021, states that emotional communication is often used to send a message from the sender to the recipient in a clear and compelling way, emotional communication is also used to establish an emotional connection, persuade, create associations, build loyalty, encourage desired consumer behavior. According to Dembek (2016, p. 117), emotions are separated from consumers, adjusted to become unique to the desired brand image (e.g., Coca-Cola), and then passed on to consumers in the hopes of reconciling their emotional state with marketing goals.
  Problems. Fear and hope tactics are quite often used as marketing and communication tools to influence an audience. It is important to understand the specifics of these communication tactics because not having enough knowledge about the reaction of recipients to these emotions, can have the opposite effect: cause adverse reactions, cause reputational crises, psychological, social, and financial losses. Properly selected communication can help companies achieve a competitive advantage in the markets, create greater added value, help shape the desired behavior of communication recipients, and predict the impact of communication on recipients.
  The problem analyzed in this article can be defined by the following questions: Which communication tactics, based on the emotion of fear or hope, should communication professionals use' What are the specifics of hope and fear communication tactics' What effects can they have'
  The objective of the research is the specifics of fear and hope tactics in communication.
  The object of the article is to review and analyze communication tactics based on fear and hope.
  Tasks:
  1. To analyze the fear tactic in communication.
  2. To review the tactic of hope in communication.
  Methods: Comparative theoretical analysis and synthesis of the literature, generalization.
  PubDate: Thu, 22 Jun 2023 01:49:02 +000
Theoretical foundations of the smart city concept
- Authors: Rytis Milkintas Teodoras Tamošiūnas
  Abstract: The article deals with smart city concepts and their theoretical definitions. A smart city must have a smart social system integrated into the city’s activities and management processes. The smart city is defined in the scientific literature by various dimensions. This article examines three main smart city dimensions: community, economy, public management. A smart city is characterized by the empowerment of representatives of the city community to actively participate in the management of the city’s operational processes. The smart economy quickly and resourcefully uses new opportunities, implements knowledge and innovations. Smart public management makes timely decisions and promptly implements them.
  PubDate: Fri, 16 Jun 2023 06:15:51 +000
Central Bank Digital Currency: research streams – a literature
review
- Authors: Alfreda Šapkauskienė Ineta Prialgauskaitė
  Abstract: Each type of payment - whether it would be coins and notes, electronic bank transfer, or remittance via fractions of bitcoin - could lead to a considerable number of benefits, as well, could possess a substantial number of risks or even threats to the current financial system and stability. The relatively recent concept of payment - cryptocurrencies, especially central bank digital currencies (CBDCs) - from a historical point of view, remains a mystery with only a few central banks to date launching these particular digital currencies. Since fundamental decisions in the development of CBDCs are taking place nowadays, it highlights the importance of a thorough review of already existing theoretical research with a view to determining various assessments and blind spots, before introducing CBDCs in the wider markets and usage. The scientific literature about CBDC was analysed using an extensive and systematic study of available research publications, their categorization, and summarizing. The authors offer a new glance toward a systemization of available scientific literature with a focus on CBDC. This novel suggestion of dividing research areas supports the idea of the end-to-end product life-cycle and comes into four different groups: motivations, design features, demands, and final impact on monetary sovereignty and the financial system as a whole. The unknown level of CBDC’s demand or expression of design features encourages researchers to consider various theoretical implications before CBDC will be creating major shifts in the banking industry or financial ecosystem.
  PubDate: Mon, 15 May 2023 03:02:22 +000
Analysis of Youth Empowerment in Municipalities of Lithuania
- Authors: Aušra Šukvietienė Ilona Šilalienė
  Abstract: An empowerment in the scientific literature is usually understood as the share of the power with civil society or its groups and/or creation of conditions for them to participate in governance processes with equal rights, in order to ensure the democratic governance that meets the needs of citizens. This article analyzes the situation of youth empowerment at the municipal level in Lithuania, highlighting the conditions for their involvement and the arising challenges since youth policy in Lithuania is implemented in accordance with the principles of subsidiarity.
  Seeking to reveal the problematic of the topic and to review previous studies, an analysis of scientific literature was carried out, and also, the analysis of secondary statistical data was carried out based on youth empowerment evaluation criteria set out in the Evaluation Methodology of the Implementation of the Youth Policy. Main issues at municipality level were identified by performing a qualitative study (structure interview) with the Coordinators of youth affairs of selected municipalities, responsible for the implementation of youth policy and representatives of youth non-governmental organizations in these municipalities. The conducted research allowed identifying further necessary improvements for youth empowerment at municipality level and measures that would contribute to creating more favourable conditions for youth participation.
  PubDate: Mon, 17 Apr 2023 13:34:10 +000
Demands of the Employers for Foreign Language Skills in Job Advertisements
in Three Baltic Countries
- Authors: Milda Kiškytė
  Abstract: Recent studies showed that language knowledge has, increasingly, become a value-add attribute that helps businesses to implement and satisfy their corporate goals in the globalized world as its services are highly demanded by employers in parallel to so-called hard skills in job advertisements. The paper presents a quantitative content-based analysis of foreign language knowledge requirements listed in job advertisements. The study results are based on data assessment from online job websites. The scope of the study was five industries-information technology, finance and accounting, organization and management, technical engineering, and customer service in three Baltic States - Lithuania, Latvia and Estonia. The dataset consists of one thousand four hundred forty-two (N=1442) job advertisements written in English, published on the job portal, and examined from September 2021 to September 2022. The study results revealed that foreign language communication has become an obligatory attribute of the examined industries in the Baltic States and an indispensable characteristic of any working position. Labour market in Lithuania, Latvia and Estonia seeks a candidate with highly fluent foreign language skills, advanced expression of thoughts and communication, able efficiently to present thoughts, ideas or comments and communicate correctly.
  PubDate: Wed, 15 Mar 2023 11:02:12 +000
Regulation of Financial Statements of Small Partnerships and
Micro-enterprises: Comparative Analysis
- Authors: Milda Kvekšienė Lina Striaukaitė Deimantė Kuzminskaitė
  Abstract: EU Directive 2013/34/EU was adopted to reduce the administrative burden on small businesses. By transposing the provisions of the Accounting Directive into Lithuanian legislation: the Law on Financial Accounting, the Law on Corporate Financial Reporting, and the Business Accounting Standards, micro-enterprises have had their administrative burden reduced by simplified financial reporting requirements. A 2018 study by the Ministry of Finance of the Republic of Lithuania states that the intended benefits have not been achieved due to a lack of clarity in the legal framework, which affects the quality of the preparation of financial statements. This study did not take into account the fact that both: the forms of financial statements and the accounting requirements for micro-enterprises with limited liability differ according to legal form. The wide range of financial statement sets leads to the incomparability of the financial statements data. It is therefore essential to analyze the current regulation of the financial statements of small partnerships and micro-enterprises and consequently to provide recommendations for adjustments and standardization of the content of financial statements.
  The objective of this study is to carry out a comparative analysis of the regulatory framework for the financial statements of small partnerships and micro-enterprises.
  To back the development of the financial reporting model, data from the financial statement sets of 26 micro-enterprises were used. By standardizing regulation and producing standardized accounts, businesses would save on information resource costs. Furthermore, the uniform content of the financial statements would allow for the comparability of information. It is recommended that the balance sheet should be more summarised in terms of fixed assets and equity, while current assets should be presented in more detail. In the income statement, it is suggested that expenses be presented in a combined way: by type and purpose, detailing the cost of the sales item.
  PubDate: Mon, 13 Feb 2023 12:03:08 +000