Authors:Jitiporn Wongwatcharapaiboon, Akapan Thienthaworn, Adi Pramono Budiwan Abstract: This research aims to investigate the keys of research learning based on advanced-case studies in the graduate Design, Business and Technology Management (DBTM) program, Thammasat University, Thailand. Specifically, these advanced case studies are previously completed theses selected to represent certain research typologies that reflect the program goals. The program takes a novel approach in motivating students to creatively pursue their own research questions by engaging them with in-depth group discussions, content presentations from academic and practitioner experts, authentic, project-based practices in collaboration with different private and public-sector stakeholders, and the advanced research case studies. The methodology of this paper follows a qualitative research approach that relies on Stufflebeam’s CIPP model consisting of context, input, process and product elements. Along with class activities, the context of programs and learning types are first explored in relation to class and research inputs from 7 advanced case studies (theses) that focus on different components of the DBTM program. Then, the process of using focus groups in the classes to provide the students with exposure to authentic research experiences, culminating in their own research proposal presentations is discussed. Each of the student’s research proposals must include elements of multi-context research and are evaluated by a faculty committee and external experts, based on the study themes of DBTM and learning types. Most students tend to focus more on design and business concepts in their research proposals with less emphasis on the technology and management fields. A reflective key of the case study approach is the learning of a combination of cognitive, meaning and connectivism concepts to improve research understanding. To support this pedagogical approach, class activities are delivered through a combination of short lectures, sharing discussions for meaning learning, and well-rounded literature review for connectivism learning. These key findings contribute directly to the sustainable development of the master’s curriculum in the Design, Business and Technology Management program. PubDate: 2023-02-15 DOI: 10.56261/jars.v21.257158 Issue No:Vol. 21, No. 1 (2023)
Authors:Teranetr Tienthavorn Pages: 15 - 34 Abstract: The purpose of this study is to explore and explain concepts, processes and resources associated with the practical renovation of a privately-owned wooden house and make recommendations for future best practices in such renovation. The methodology consisted of observation, interviews, and document analysis. The research found that the “practical ecological renovation” of the wooden house emerged from an experienced architect working under time, cost and the availability of material limitations. The concept is not to freeze the architecture, but to transfer cultural significance of the place and to accept certain changes. Accordingly, minimal intervention is desirable in making the house livable. From an ecological approach, natural aspects and traditional knowledge of craftsmanship from previous generations are outlined in this study. A non-linear and improvisational conservation occurred due to the project limitations. Ultimately, five dimensions have been identified in relation to the renovation of privately-owned houses, which are: nature and its essence; the balance between the owner’s requirements and the architect’s values; a network of craftspeople; craftsmanship and appropriate materials and technologies. However, these five emerging results are interrelated and inseparable. From a practical view, the wooden conservation is not only the preservation of physical fabrics, but it relates to other dimensions, including preservation of traditional knowledge and design techniques. PubDate: 2023-02-23 DOI: 10.56261/jars.v21.255027 Issue No:Vol. 21, No. 1 (2023)
Authors:Treechart Loakaewnoo Pages: 35 - 48 Abstract: Pattani Old Town, with a total area of 2.35 square-kilometers, is a city having a long history that generates important value and identity in Thailand. The composition and value evaluation process of the architectural heritage sites in Pattani Old Town are examined in this paper, with the objective of characterizing a spatially- defined cultural economy in the Pattani Old Town multicultural ring. The architectural heritage value assessment was done by a committee of experts and key stakeholders based on a weighted rating approach that considered six different criteria: value of the historical and archeological narrative; age and historical character; the buildings, places, and archeological sites condition; architectural and artistic characteristics; the composition and image of city; and the importance to society and community. Results of the value assessment showed 49.3% of the sites received a high score while 50.7% received a moderate score. No sites had a low score. It was found that the old town composition and the valuable architectural heritage sites with a high rating are clustered in the Anoru Sub-district, covering Hua Talat and its neighboring communities, and especially the three architectural heritage sites along the historical roadsides of Anoru Road, Pattani Pirom Road, and Ruedee Road. On these roads, various styles of architectural heritage sites, including traditional Chinese architecture, neoclassical architecture, art deco architecture, mixed Chinese-Malay architecture, and modern architecture are observed. The identification of the old town composition and the value evaluation of the architectural heritage sites led to recommendations for urban planning measures in Pattani Old Town that included a specific plan for managing land use and obtaining permission for construction, repair, and modification of the remaining buildings. PubDate: 2023-06-13 DOI: 10.56261/jars.v21.255557 Issue No:Vol. 21, No. 1 (2023)
Authors:Benjamin Punson, Jaturong Pokharatsiri Pages: 49 - 62 Abstract: TheBangkokComprehensivePlanDraft(4 Revision,draftedin2019)hasproposedBangkok’sdevelopment and management scheme for the next 20 years. In this 4th revision, “Creative Commercial”, has been established for the first time under the category of C6 (Commercial Land Use type 6). However, the C6 land use is designated only for the Klongsan and Samyan areas. The Charoenkrung area in Bangrak District, officially approved as the first Creative Industry Hub (CIH) in Thailand, was not under the C6 category, but instead remains as C8 (Commercial Land Use type 8). This article aims to compare the differences and benefits of C6 and C8 land use designations through textual analysis of the pertinent urban planning policies and regulations. The textual analysis was then discussed with three creative entrepreneurs who represent the design, crafting, and selling of jewelry and accessories in Charoenkrung, to understand their impressions of land use requirements and the potential that policies and regulations can successfully support establishment of creative entrepreneurships in the area. Through Snowball Sampling, the the textual analysis and recommendations from the three representatives of the jewelry and accessories business were then further reviewed with two eminent experts who were highly experienced in this industry as a creative space developer and vice president of Thai Gems & Jewelry Traders Association. The results of the interviews show that the creative entrepreneurs in Charoenkrung were not convinced of the benefits in the land use regulations for either of the commercial land use types within the Bangkok Comprehensive Plan. The C8 has higher flexibility in terms of conditional usages as compared to C6. The C6 did not stipulate any special benefits that might be lucrative enough to promote creative business development. Thus, the Bangkok Comprehensive Plan should revisit the regulations and revise theC6 designation to have a clearer effect on promotion of the creative economy. Specifically, we propose three recommendations related to land use policy that would promote Charoenkrung as a creative district: 1) The Government should create Investment Promotion Zones for the creative industry. These zones might include tax waiver benefits for creative entrepreneurs and provide planning incentives for renewal of abandoned buildings into incubator spaces associated with new creative businesses; 2) Events and exhibitions at a national scale should be organized in Charoenkrung, utilizing soft infrastructure to promote city branding and marketing strategies; and 3) In connecting with the Thai word for love, (rak), “Love Marketing” should be used as a promotional opportunity for the Bangrak District to attract tourists and investors into Charoenkrung. PubDate: 2023-04-05 DOI: 10.56261/jars.v21.254892 Issue No:Vol. 21, No. 1 (2023)
Authors:Afin Ulul Azmi, Chantanee Chiranthanut, Nopadon Thungsakul Pages: 63 - 74 Abstract: In Indonesia, apartment living has become common due to limited land availability but the apartment should be able to answer people’s living requirements despite the smaller size. This research examined four existing apartment developments in Indonesia with respect to unit space design/allocation. Based on information from the Asia Property Awards of 2019 and 2021 the study developments represented the “best” and “best affordable” condominium developers/developments in Indonesia. Asia Property Awards was established in Thailand in 2005 as the ultimate hallmark to recognize the region’s finest real estate developments and developers. This event acknowledges and celebrates the extraordinary achievements of developers and residential developments in Asia. Unit plans for the studied developments were obtained from official websites of the developers and were compared to the residential standard of Indonesia. The results show that studied apartments in Indonesia do not have laundry space, ironing space, and storage space. Thus, apartments in Indonesia still do not meet established residential standards. The results of this research were used to propose that Indonesian development companies should build apartments according to the official residential standard, SNI 03-1979-1990. PubDate: 2023-07-17 DOI: 10.56261/jars.v21.258092 Issue No:Vol. 21, No. 1 (2023)
Authors:Aung Ko Min, Sutee Anantsuksomsri, Nij Tontisirin Pages: 75 - 96 Abstract: For decades, Thailand has been the recipient of foreign migrant workers from neighbouring countries, with the majority of these workers being from Myanmar. Myanmar migrant workers are employed in various job sectors such as agriculture, manufacturing factories, and service sectors. They usually earn an adequate wage, which provides a living that is not possible in their home country. However, their income and working conditions largely depend on several factors, including host language fluency. This paper is one of the first papers about migrants and Thai language fluency using Thailand as a case study. In this research study, open-ended questions were used to conduct semi-structured interviews with Myanmar urban migrant workers from different work sectors as well as a representative from a language academy in Bangkok. The results of this study show that Thai language proficiency affects the income of the Myanmar migrants as well as their career opportunities. The policy implications suggested by this paper include implementation of Thai language training for urban migrants by the Bangkok Metropolitan Administration and its non-formal education department. PubDate: 2023-06-26 DOI: 10.56261/jars.v21.256500 Issue No:Vol. 21, No. 1 (2023)
Authors:Worasak Luangsuwan Pages: 97 - 114 Abstract: Critically assessing your own design work after it has been constructed for several years is an exciting question of self-peer review that has to set aside the initial design amplitude while letting the theories perform in order to discover some unexpected results with respect to the original design. This paradoxical mechanism between practicing and teaching when career switching from a professional practitioner to a university instructor can harmoniously integrate theory and praxis to illuminate future paths and amplify innovation. Here, I use the Woodbury Towers in the Woodbury Irvine Community as a case study to explore planning design practice in context of the Southern California landscape as the subject of the self-peer review process. Creating community is building a place for people to live and share their experience. Community basically refers to sets of people who may identify themselves with a place in terms of notions of commonality, shared values or solidarity in particular contexts. Landscape architecture can contribute to a sense of community by contributing theories, experiences and design vision in the development process. In this paper, the synchronization of design scale and proportion considered essential, has been explored to reflect theoretical functions and aesthetic characteristics of good design since the Classical Era. The principle of The Golden Section ratio simulated with a digital superimposition technique is the main tool for this research method which led to discovery of the subconscious ideas in the post-construction phase. PubDate: 2023-06-29 DOI: 10.56261/jars.v21.257797 Issue No:Vol. 21, No. 1 (2023)
Authors:Kim Irvine, Fa Likitswat, Alisa Sahavacharin, Asan Suwanarit, Tararat Lertwarapornpong, Detchphol Chitwatkulsiri Pages: 115 - 140 Abstract: Nature-based Solution (NbS) designs increasingly are being implemented to reduce environmental impacts of urban development and enhance community resiliency to disruptions ranging from floods to climate change to Covid-19. But, the question remains, how do we assess the ecosystem service benefits provided by competing NbS designs in order to optimize such benefits' As such, the objective of this study was to develop and trial an assessment approach for the valuation of ecosystem services in a peri-urban area of Bangkok, Thailand. In our evaluations we considered the ecosystem service benefits of: i) water yield; ii) sediment yield; iii) nutrient yield; iv) carbon sequestration; v) urban heat island mitigation; vi) crop production; vii) habitat quality; and viii) aesthetics. Our ecosystem services valuation approach was tested using three case studies in peri-urban Bangkok, Khlong Luang, Pathum Thani: i) an existing new single detached housing development in the area; ii) an area in its currently undeveloped, open and scrub forest state; and iii) the same area as (ii), but theoretically developed using an Agrihood design concept. The valuation approach included a combination of mathematical modeling for the water, sediment, and nutrient yield ecosystem services and an empirical, data-driven approach for urban cooling, carbon sequestering, crop production, habitat quality, and aesthetics. While the existing housing development design was meant to be relatively green and nature-oriented, the Agrihood design outperformed it in every ecosystem service category, including habitat quality and aesthetics. The Agrihood design also had lower sediment and nutrient yields and mean concentrations as compared to current (natural) conditions at the site, which is attributed to the inclusion of constructed wetlands in the design for the main drainage canal. This work represents a good preliminary step in establishing a local scale ecosystem services valuation framework for urban areas in a tropical climate, but additional refinements to the indicator determinations are needed. PubDate: 2023-07-28 DOI: 10.56261/jars.v21.257520 Issue No:Vol. 21, No. 1 (2023)
Authors:Badri Badri, Chantanee Chiranthanut Pages: 141 - 152 Abstract: Sociopetal and sociofugal spaces are important aspects of urban planning and design. However, no study has examined these spaces systematically, using a bibliometric perspective. This study explored the status of sociopetal and sociofugal spaces through analysis of 869 papers obtained from Google Scholar. This study’s results revealed an increasing number of publications focusing on sociopetal and sociofugal spaces over the last decade. The bibliometric analysis also showed that English was the dominant publication language and ProQuest was the most widely used source (database) for finding the papers. Besides, the most frequent keywords used were “Hall” and “chair.” The most influential document was cited 111,336 times, while the greatest number of publications were produced by Robert Sommer. These results can help architecture, urban design, and environmental psychology professionals gain a comprehensive understanding of sociopetal and sociofugal space and their planning and design implications. PubDate: 2023-07-28 DOI: 10.56261/jars.v21.257992 Issue No:Vol. 21, No. 1 (2023)
Authors:Benjawan Ubonsri, Wittaya Daungthima Pages: 153 - 166 Abstract: The main objective of this study is to analyze development potentials for the Hua Takae Market Community in order to develop guidelines for strong and self-reliant development. The development concept allowed local residents to participate in and be a part of the guideline development. Research methods included a study of the community’s existing physical, geographical social, and economic aspects, analysis, and setting up community goals and finally development of community tourism guidelines. The results indicate that there are two main development ideas, these being the community development concept and tourism guidelines. The community development concept covers suggestions for facility development that address the needs of both local residents and tourists. The tourism guidelines cover proposed tourist routes and a year-round activity schedule. The proposed method and development is expected to generate higher income for local residents, and give tourists the opportunity to visit and understand traditional lifestyle and culture. PubDate: 2023-10-18 DOI: 10.56261/jars.v21.255983 Issue No:Vol. 21, No. 1 (2023)
Authors:Somatat Na Takuatung, Chokeanand Bussracumpakorn Pages: 167 - 184 Abstract: The COVID-19 pandemic has generated negative, economic impacts on the tourism and leisure sector in Thailand, especially small boutique hotels. These hotels have had to develop more efficient and innovative approaches to meet new normal expectations, for example, contactless service. Digital technologies, such as Machine Learning and Artificial Intelligence, can open new possibilities and opportunities for hotels to digitize their customers’ services. A review of the literature indicated that data important to the management of hotel products and services include Customer Segmentation, Customer Profiling, Menu Engineering, Productivity Indexing, Customer Associations, Forecasting, Energy Consumption, and Room Rates. These characteristics can be examined by machine learning. This study used a mixed qualitative and quantitative research method. The data were gathered by interviewing two boutique hotel owners in Bangkok and collecting the hotels’ data, including online travel booking agents and direct booking logs, for the period April 2016 – September 2021. The analysis was conducted using the booking data from the two hotels: 3946 records from Hotel A and 3948 from Hotel B. In this research, k-means clustering was used to segment hotel guests. Two-class logistic regression and a two-class boosted decision tree were used to predict the prospective customer, while linear regression and decision forest regression were used to forecast the market demand. The findings reveal a model of hotel business owners’ requirements to innovate new service solutions, such as the contactless software solution, that guests can employ for check-in, check-out, order services, and talk to the hotel through the mobile application. This would help hotel owners to manage costs, employees, and customers. The solution also means that hotel managers would no longer need to be involved in the manual implementation of revenue management tasks. This data analytics approach can effectively sift through the signals detected from market variables, discover patterns and anomalies, make predictions for guest arrivals, and calculate optimum prices in real-time, as the market changes. PubDate: 2023-10-18 DOI: 10.56261/jars.v21.256845 Issue No:Vol. 21, No. 1 (2023)
Authors:Trirat Jarutach, Patnalin Lerddamrongchai, Nutcha Lertpradit Pages: 185 - 204 Abstract: This research aims to study the demographic, social, economic, health, and behavior data of the elderly who spend their time at shopping malls. It also examines the physical condition of shopping malls’ interiors in relation to the ministerial regulation prescribing accessible facilities for persons with disabilities and the elderly B.E. 2548 (2005), as well as analyzing the management of the space to suit the use by elderly in Bangkok. Structured interviews and onsite surveys were employed for the sampled groups at MBK Center and Chamchuri Square. The findings showed the key quality that attracts the seniors to the shopping malls are their locations. The majority of the seniors spending time at the shopping malls are of retirement age (60 – 69 years) who often are found gathered in areas with more seats and without a time limit (e.g., food court), talking with friends, shopping, and relaxing. Overall physical conditions of the shopping malls were properly organized for elderly people as seen from availability of ramps, escalators, elevators. This research includes suggestions including: operators should design and improve facilities in accordance with the ministerial regulation prescribing accessible facilities for persons with disabilities and the elderly B.E. 2548 (2005). The operator may consider setting up some co-working spaces to be specific areas for the elderly during times when they use the space in large numbers; or make it an intergenerational space suitable for the elderly and children to proactively create a point of sale for the mall. PubDate: 2023-10-25 DOI: 10.56261/jars.v21.250702 Issue No:Vol. 21, No. 1 (2023)
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