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Journal of Vacation Marketing
Journal Prestige (SJR): 0.875  Citation Impact (citeScore): 2 Number of Followers: 2  Hybrid journal (It can contain Open Access articles)ISSN (Print) 1356-7667 - ISSN (Online) 1479-1870 Published by Sage Publications  [1176 journals]
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- Corrigendum
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Pages: 309 - 309
Abstract: Journal of Vacation Marketing, Volume 29, Issue 2, Page 309-309, April 2023.
Citation: Journal of Vacation Marketing
PubDate: 2023-03-20T04:51:23Z
DOI: 10.1177/13567667211066752
Issue No: Vol. 29, No. 2 (2023)
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- Green hotel practices and consumer revisit intention: A mediating model of
consumer promotion focus, brand identification, and green consumption
value-
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Authors: Thac Dang-Van, Tan Vo-Thanh, Jianming Wang, Hoang Viet Nguyen, Ninh Nguyen
Abstract: Journal of Vacation Marketing, Ahead of Print.
This study examines the relationship between green hotel practices and consumer revisit intention, with the mediating mechanisms of brand identification, promotion focus, and green consumption value. A paper-based survey was conducted to collect data from consumers in four-star or above hotels in China. Findings from multivariate data analysis show that green hotel practices positively influence consumer to revisit intention, which is mediated by brand identification and green consumption value. Moreover, consumer promotion focus positively mediates the relationship between green hotel practices and brand identification. The findings validate a unique multi-path mediating model of green hotel practices. They also have important implications for hotel managers interested in developing genuine environmental initiatives to generate positive customer responses.
Citation: Journal of Vacation Marketing
PubDate: 2023-03-20T08:43:02Z
DOI: 10.1177/13567667231164630
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- Perception and gaze of diaspora: Analysis of affective, cognitive, &
cultural factors in tourism-
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Authors: Qiang Wang, Eugene Ch’ng, Xiaoshu Xu, Jun Wang, Yunfeng Zhang
Abstract: Journal of Vacation Marketing, Ahead of Print.
This research focuses on exploring the cognitive and affective perception of Hokkien ethnic Chinese born abroad visiting their hometown, Quanzhou, which is a UNESCO World Heritage Site. The study examines the interplay between the collective gaze, affective, and cognitive perception of diaspora visitors who visit Quanzhou to reclaim their cultural identity and explore new opportunities. The analysis was conducted using a combination of fuzzy set qualitative comparative analysis and natural language processing techniques for sentiment analysis, based on 44 tourist interviews and 10 local key informant interviews. The results suggest that the primary image formed after the visit has a significant effect on the affective image and the affective attribute has a significant impact on the collective gaze and overall perceived image of diaspora visitors. These findings have important implications for destination image marketing and the sustainability of diaspora tourism.
Citation: Journal of Vacation Marketing
PubDate: 2023-03-09T07:06:57Z
DOI: 10.1177/13567667231161843
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- Once-in-a-lifetime leisure experiences (OLLE): The role of Flow, novelty,
and interpersonal interaction on tourists’ satisfaction and memories-
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Authors: Nelson Manuel da Silva deMatos, Paulo Alexandre de Oliveira Duarte, Elisabete Sampaio de Sá
Abstract: Journal of Vacation Marketing, Ahead of Print.
Drawing on Flow theory and memorable tourism experience, this study explores the relationships between Flow, novelty, and interpersonal interaction and the impact on travelers’ satisfaction and memories. By applying a mixed-method approach and the critical incident technique to a once-in-a-lifetime leisure experience, 550 tourists recalled their experiences. The results reveal that Flow has a direct and positive influence on tourists’ satisfaction and memories of the experience. The findings highlight the role of novelty and interpersonal interaction in producing positive Flow. However, novelty and interpersonal interaction did not come out as significant to predict memories and satisfaction.
Citation: Journal of Vacation Marketing
PubDate: 2023-03-03T08:47:37Z
DOI: 10.1177/13567667231157012
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- Heritage tourism brand experiences: The influence of emotions and
emotional engagement-
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Authors: Effie Steriopoulos, Catheryn Khoo, Ho Yin Wong, John Hall, Marion Steel
Abstract: Journal of Vacation Marketing, Ahead of Print.
Despite growing research on the role of emotions in tourist experiences, there is limited research on how emotional engagement enhances the brand experience at tourist heritage sites, in particular when negative or mixed emotions are involved. The aim of the research is to explore how emotional engagement influences heritage tourism brand experiences (HTBEs). This study provides an understanding of the type of mixed emotions that are experienced by visitors during heritage tourism brand engagement and how their emotional engagement influences HTBEs. Data for this study came from 36 interviews conducted with visitors who participated in an HTBE – the Australian New Zealand Army Corps (ANZAC) Gallipoli; and supported by other data triangulation methods including photos, journals and memo analyses. Findings not only reveal several mixed emotions that influence the heritage brand experience but also uncover the factors (such as story-showing) that elicit these mixed emotions. The research makes an explicit theoretical contribution through a heritage tourist brand framework that explains the process of emotional engagement during heritage tourist brand experiences.
Citation: Journal of Vacation Marketing
PubDate: 2023-02-16T09:08:40Z
DOI: 10.1177/13567667231152930
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- Destination brand experience, brand positioning, and intention to visit: A
multi-destination comparison study-
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Authors: Shuang Lin, Shuangyu Xu, Yue Liu, Liyin Zhang
Abstract: Journal of Vacation Marketing, Ahead of Print.
Brand experience, critical to the success of businesses, is well studied in marketing research. However, little is known about its effect on building advantages of competitive differentiation and brand positioning, especially in the tourism field. This study investigated the applicability of a well-established brand experience model from marketing research through a comparative study across multiple destinations. Factor analysis and cluster analysis were utilized to examine the effect of destination brand experience on tourist perception of destinations and regression analysis was utilized to examine the effect of four dimensions of destination brand experience on tourists' visit intention. Results showed that tourists perceived differently on all four dimensions of their brand experiences across different destinations. The sensory and affective dimensions of destination brand experience have positive effects on tourists' visit intention. This study provides marketing intelligence for destinations to create strong differentiated advantages and achieve precise brand positioning.
Citation: Journal of Vacation Marketing
PubDate: 2023-02-13T06:12:56Z
DOI: 10.1177/13567667231155646
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- Selecting independent variables in the hedonic analysis of hotel rooms
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Authors: Pandelis Mitsis
Abstract: Journal of Vacation Marketing, Ahead of Print.
The hedonic pricing method has been applied in the analysis of hotel room rates since the early 1990s and ever since has become the norm in the investigation of hotel room price determinants. A usual problem in the specific literature is that there are no theoretical guidelines in selecting the explanatory variables in hedonic pricing models. Therefore, scholars employed in such kind of research face the challenge of which of the numerous price determinants proposed in the literature should they include in their own analysis, with the hazard of multicollinearity complicating the issue even further. The current article proposes a strategy where both the variable selection problem and the potential multicollinearity are faced by utilizing a combination of stepwise regression techniques with a proper categorization of the candidate regressors. This procedure is used in analysing the determining factors of the hotel accommodation prices in Cyprus, a country whose economy is highly dependent on tourism, for 12 consecutive months, in order to account for the inherent seasonality. The main findings suggest that adding some attributes to the advertisements of the hotels significantly increase hoteliers’ remunerations, but advertising certain other features may be actually sending negative signals, therefore hoteliers should consider excluding them from their brochures.
Citation: Journal of Vacation Marketing
PubDate: 2023-02-03T08:30:11Z
DOI: 10.1177/13567667231152939
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- Can travel apps improve tourists’ intentions' Investigating the
drivers of Chinese gen Y users’ experience-
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Authors: Ziyi Gao, Jun-Hwa Cheah, Xin-Jean Lim, Siew Imm Ng, Tat-Huei Cham, Choy Leong Yee
Abstract: Journal of Vacation Marketing, Ahead of Print.
In the age of digitalization, travel applications (or travel apps) are indispensable tools for modern travel activities. During an app's selection and adoption phases, privacy concerns remain a sensitive issue that may demotivate users’ from continuing to use it. This study integrated both the stimulus-organism-response model (S-O-R) and psychological reaction theory (PRT) to explore the factors that influence users’ app usage experiences and behavioral responses. A self-administered questionnaire was designed and distributed to Gen Y users in mainland China. The findings of PLS-SEM analysis showed that usage intentions are predicted by the ability of travel apps to engage with users and generate favorable values. Additionally, users with low privacy concerns were shown to have a stronger intention to recommend travel apps to others. All in all, the findings from this study offer valuable insights to tourism providers and app developers.
Citation: Journal of Vacation Marketing
PubDate: 2023-02-01T06:25:46Z
DOI: 10.1177/13567667231152938
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- Socio-cultural drivers of Saudi tourists’ outbound destination
decisions-
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Authors: Huthayfah Madkhali, Peter Lugosi, Rebecca Hawkins
Abstract: Journal of Vacation Marketing, Ahead of Print.
This study examines key socio-cultural factors that influence Saudi tourists’ decisions to travel abroad. The paper utilises qualitative data collected through semi-structured interviews with males and females, whose views remain under-researched. It explores how Saudi Arabia's deeply embedded religious and tribal value systems and structures shape tourists’ destination choices and travel behaviours. The findings show that social norms and cultures of surveillance, alongside social obligations, act as push factors, decreasing the appeal of domestic tourism. Moreover, data suggest that seeking personal space and freedom, and the ability to engage in norm-breaking practices, are pull factors that make international destinations, especially those with fewer co-nationals, appealing. Practically, the study helps to identify marketing strategies that domestic and international destinations can adopt to target and accommodate Saudi tourists more effectively. Theoretically, the findings help to conceptualise a middle ground between what we call ‘extensionist’ and ‘rejectionist’ views of cultural influence and to appreciate the cumulative, intersecting impacts of socio-cultural imperatives.
Citation: Journal of Vacation Marketing
PubDate: 2023-01-27T05:26:37Z
DOI: 10.1177/13567667231152937
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- A systematic literature review on travel planning through user-generated
video-
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Authors: Phuong Minh Binh Nguyen, Lan Xuan Pham, Dang Khoa Tran, Giang Nu To Truong
Abstract: Journal of Vacation Marketing, Ahead of Print.
This study is conducted to provide a systematic review of the existing publications regarding the usage of user-generated video (UGV) for travel planning to present insights, highlight the state-of-art context and suggest potential future research trends in the field. A systematic review process is carried out, including synthesis, classification, and analysis to explore the development, characteristics, theoretical and conceptual models, as well as measurements associated with the use of UGV for travel planning. A total of 52 articles published between 2009 and 2022 are collected and categorised into five categories, including the role of platforms that contain user-generated content (UGC), the characteristic related to UGV/the source characteristic, the characteristic of users (travellers), users (travellers) response, research framework development. Thematic analysis of research categories/themes provides theoretical discourse and insights to address backlog research problems in this field. This study can be viewed as the first systematic review regarding the use of UGV for travel planning. In addition, the methods are used to describe how the research topic is formulated. Furthermore, the usefulness of the qualitative methodology allows the authors to thoroughly analyse the theoretical context of research using UGV for travel planning.
Citation: Journal of Vacation Marketing
PubDate: 2023-01-27T05:25:36Z
DOI: 10.1177/13567667231152935
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- Understanding gay tourists’ involvement and loyalty towards Thailand:
The perspective of motivation-opportunity-ability-
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Authors: Xinyi Liu, Xiao Fu, Yue Yuan, Zhiyong Li, Chattharika Suknuch
Abstract: Journal of Vacation Marketing, Ahead of Print.
Gay tourists are increasingly important for destination segment marketing, but little attention has been paid to gay tourism in Asian destinations. This research focuses on the internal and external factors of gay travelers that make them travel in Thailand and explores their interactions with destination loyalty. We first conduct semi-structured interviews to explore the motivation, opportunity and ability (MOA) of gay tourists traveling to Thailand and then integrate the concepts of involvement and loyalty into MOA theory to explain destination loyalty formation using structural equation modeling (SEM). The results indicate that gay men's travel motivation and ability have positive relationships with their destination involvement and destination loyalty, while their travel opportunity has a positive relationship only with their destination loyalty. Additionally, gay men's destination involvement positively influences their destination loyalty. These findings provide valuable practical implications for developing gay destinations and promoting gay tourism in Asia.
Citation: Journal of Vacation Marketing
PubDate: 2023-01-02T11:38:35Z
DOI: 10.1177/13567667221147318
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- Importance–performance analysis of olive oil tourism activities:
Differences between national and international tourists-
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Authors: Julio Vena-Oya, Juan Antonio Parrilla-González
Abstract: Journal of Vacation Marketing, Ahead of Print.
Olive oil tourism offers enormous potential in rural areas where extra virgin olive oil is produced. This sector is characterized by the high seasonality of its economic activity (from November to February), which generates huge inequalities between rural and urban areas, leading to high rates of unemployment and depopulation due to the lack of stable work throughout the year. The set of activities that revolve around olive oil tourism help to structure the offer and generate satisfaction with the service. This could generate a constant flow of income throughout the year and complement agricultural activity, thus reducing the seasonality problems mentioned above. In this respect, the configuration of these olive oil tourism activities represents a challenge from the supply-side perspective, especially if we take into account the differences that may arise between different groups of tourists. This article seeks to analyse and structure the main olive oil tourism activities using Importance-Performance (I-P) analysis in relation to national and international tourists’ satisfaction. The aim is to select and structure the key activities in the supply of olive oil tourism, and determine which need to be improved in order to offer a better service. These key activities differ between the two study target audiences, where a higher requirement is observed on the part of international tourists, so a series of strategies are recommended to help the management of these destinations.
Citation: Journal of Vacation Marketing
PubDate: 2023-01-02T10:49:16Z
DOI: 10.1177/13567667221147316
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- Investigating metaverse marketing for travel and tourism
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Authors: Shu-pei Tsai
Abstract: Journal of Vacation Marketing, Ahead of Print.
The metaverse, defined as an interoperated persistent network of shared virtual environments, engenders perception of holistic presence for audiences through avatar embodiment as well as psychological and physiological immersion in synchronous interaction with other agents and objects. Metaverse tours is a newly emerged phenomenon requiring deepened understanding in the travel and tourism industry. The current study, applying pertinent concepts of enactive cognition and positive psychology, proposes and verifies a theoretical framework. As the research result suggests, concomitant effect exercised by perception of holistic presence containing subdimensions of spatial-presence, social-presence, and self-presence alongside holistic happiness comprising hedonia and eudaimonia serves to reinforce actual visit intention towards a tourism destination in the metaverse context. The current study contributes to explicating an effective avenue conducive to bringing out optimal impact of metaverse tours for travel and tourism marketing.
Citation: Journal of Vacation Marketing
PubDate: 2022-12-21T04:00:06Z
DOI: 10.1177/13567667221145715
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- Tourists’ selfies storytelling: Preferences, intentions, and concerns
for practise in the tourism and hospitality industry-
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Authors: Abdallah Elshaer, Rong Huang, Asmaa Marzouk
Abstract: Journal of Vacation Marketing, Ahead of Print.
Photography has recently received significant academic interest as a popular tourist activity. However, tourist selfie practises have not yet been thoroughly examined by tourism scholars. This study aimed to investigate tourist selfies storytelling and to determine if tourists'selfies at tourist destinations reveal specific aspects of the host destination, implying an embodiment of particular preferences, intentions, and motivations. In this study, an exploratory analysis employing a two-step qualitative approach was conducted. A semiotic analysis of 317 tourist selfie photos and two phases of in-depth interviews with eleven tourists visiting Egypt on a 7-day packaged tour were used. The findings reveal that tourists prefer to capture host communities’ appearance and attributes in their selfies for different motivations and intentions. Intentions regarding impressions, advertisements, suggestions, and descriptions for these attributes were the intentions that shaped the tourists’ selfie practise. This study contributes to our understanding of the content of travel-related selfies and tourist behaviour at destinations. It proposes management implications to assist tourism and hospitality professionals in engaging with and profiting from tourists’ selfies practise.
Citation: Journal of Vacation Marketing
PubDate: 2022-12-19T05:09:02Z
DOI: 10.1177/13567667221145712
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- Planned or unplanned' Understanding the shopping behaviors and
experiences of tourists-
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Authors: Eunsoo Baek, Sangwon Park
Abstract: Journal of Vacation Marketing, Ahead of Print.
As borders reopen after years of lockdown due to the pandemic, the tourism economy is recovering and creating a wave of consumer demand. Travelers are expected to be more conscious of planning a trip and embarking to a destination. Therefore, it is necessary to comprehensively understand tourist behaviors. This study proposes the concept of planned and unplanned tourist shoppers, based on whether shopping is a primary trip goal for travelers. The findings reveal that shopping and experiences vary by tourist shopper types. This study provides a novel insight into destination marketing for tourist shoppers.
Citation: Journal of Vacation Marketing
PubDate: 2022-12-02T07:03:02Z
DOI: 10.1177/13567667221142056
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- Value creation in wine tourism – an exploration through deep neural
networks-
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Authors: Daniel Gao, Haiyang Xia, Weiling Deng, Birgit Muskat, Gang Li, Rob Law
Abstract: Journal of Vacation Marketing, Ahead of Print.
The aim of this paper is to explore what aspects create experiential value for wine tourists. We synthesize the extant literature into four dimensions for wine tourism value creation, namely, product-related aspects; sensory and affective experiential aspects; cognitive, educational experiential aspects; and social-relational experiential value-creating aspects. So far, most studies merely discuss product-related aspects whilst insights on experiential value are less known. Using online review data from wine tourists in Australia, we develop a novel deep neural network-based framework using an innovative AI-based exploratory design. Results of the case study reveal that in addition to product-related aspects, sensory-and education-related experiential aspects are also highly important for value creation in wine tourism. Theoretical and practical implications, as well as ideas for future research are discussed.
Citation: Journal of Vacation Marketing
PubDate: 2022-12-02T07:01:52Z
DOI: 10.1177/13567667221140605
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- When Virtual Reality meets destination marketing: The mediating role of
presences between vividness and user responses-
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Authors: Chris Zhu, Don Chi Wai Wu, Yan Lu, Lawrence Hoc Nang Fong, Lena Silin She
Abstract: Journal of Vacation Marketing, Ahead of Print.
Virtual Reality (VR) has been widely adopted by destination marketing organizations (DMOs) to promote a destination. However, the existing literature lacks a solid theoretical foundation to interpret the phenomenon of VR experience. To address this research gap, this study aims to advance our understanding of how two distinct presences (telepresence and sense of presence) are formed and how they influence user responses after VR experience. A theoretical framework was proposed including vividness, sense of presence, telepresence, satisfaction, and intention to visit. According to the findings, two distinct presences mediate the positive relationship between vividness and satisfaction, and consequently intention. Additionally, theoretical and managerial insights are provided.
Citation: Journal of Vacation Marketing
PubDate: 2022-11-29T06:24:53Z
DOI: 10.1177/13567667221141414
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- Exploring memorable tourism experiences of senior tourists: An embodied
cognitive perspective-
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Authors: Jing Huang, Yanjun Chen, Jingna Wang, Danpu Xing
Abstract: Journal of Vacation Marketing, Ahead of Print.
Memorable tourism experiences (MTEs) play an essential role in decision-making and revisit intentions. However, extant studies have provided limited investigation of MTEs in different groups, especially senior tourists. Thus, following embodied cognition theory, this research explores the components of senior tourists’ memorable experiences (SMTEs) with an emphasis on their body characteristics and uniqueness. Through in-depth interviews with 26 senior tourists in China, the findings show that SMTEs are the result of embodied, situational and cognitive interaction, which are related to sensory enjoyment, embodied barriers, emotional experiences, identity, control and serendipity. Interestingly, our study finds two types of interaction between sensory enjoyment and embodied barriers on shaping memory, discovering the positive role of seniors’ body state on shaping SMTEs. Findings also provide academic and practical implications to help understand senior tourists from a new perspective.
Citation: Journal of Vacation Marketing
PubDate: 2022-11-17T06:27:18Z
DOI: 10.1177/13567667221139281
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- K-Means segmentation of tourism accommodation based on the active use of
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Authors: Marcelino Sánchez-Rivero, María Cristina Rodríguez-Rangel, Alejandro Ricci-Risquete
Abstract: Journal of Vacation Marketing, Ahead of Print.
The management, maintenance and positioning of a website as a tool for information, promotion and marketing are necessary requirements for the regulated tourist accommodation of today. However, modern websites must go much further as they must also take into account the demands and needs of the 3.0 tourist Websites must therefore be operational (direct bookings, fast loading, adapted to mobile devices, …), informative (before, during and after the trip) and interactive (comments, evaluation of the experience, …). The aim of this study is to analyse the state of development of websites of tourist accommodation at a destination, the Spanish region of Extremadura, which aims to keep up with this technological revolution. To this end, a questionnaire was used to find out the characteristics of the websites (if they exist) of the entire population of “regulated” tourist accommodation in the region (1748 establishments). Based on the items included in this questionnaire and working exclusively with the subpopulation of accommodation with a website, three dimensions of evaluation of these websites were constructed: operability, informative capacity, and interaction. These three dimensions were used as segmentation variables to define a total of four clearly different groups or clusters of websites. The results obtained, using a k-means algorithm, confirm that tourist accommodation establishments in Extremadura have a lot of work to do if they are to increase the usefulness of their websites.
Citation: Journal of Vacation Marketing
PubDate: 2022-11-10T06:05:08Z
DOI: 10.1177/13567667221117303
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- Exploring tourist interaction from user-generated content: Topic analysis
and content analysis-
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Authors: Qiang Yan, Ting Jiang, Simin Zhou, Xiaoyan Zhang
Abstract: Journal of Vacation Marketing, Ahead of Print.
This study aimed to identify the interaction actors, experiences, and results of tourists during their travels. Latent Dirichlet Allocation theme analysis was used to identify different themes in 9254 TripAdvisor items of user-generated content (UGC) and 15600 items of Sina Weibo UGC. A content analysis of 2000 UGC items was conducted using NVivo 11 software to uncover the details of tourist interactions. The study results showed that tourists preferred to share reviews on TripAdvisor and emotions on Sina Weibo. Seven types of tourist interaction actors were found: city, attractions, natural environment, companions, other tourists, residents, and service personnel. Seven emotions were generated in positive or negative interactions: joy, happiness, missing, awe, belonging, disappointment, and anger. Our findings provide insights for tourism managers and marketeers.
Citation: Journal of Vacation Marketing
PubDate: 2022-11-09T07:04:05Z
DOI: 10.1177/13567667221135196
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- An extended stimulus-organism-response model of Hanfu experience in
cultural heritage tourism-
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Authors: Hengyu Liu, Keun-Soo Park, Yuqian Wei
Abstract: Journal of Vacation Marketing, Ahead of Print.
This article aims to explore an integrative model of authenticity, perceived value, flow experience, satisfaction, and destination loyalty based on the S-O-R theory framework. The proposed model was empirically tested in a field study with 358 respondents participating in the Xinguochao Hanfu festival held at a historical street in Changsha, China. The results indicate that there is a significant influence of authenticity on perceived value, but non-significant impacts on flow experience, and perceived value, flow experience and satisfaction are important antecedents in predicting destination loyalty in cultural heritage tourism. The current study contributes to analyzing the loyalty of cultural heritage tourist destinations and has insightful implications, which can be applied to other heritage tourism management.
Citation: Journal of Vacation Marketing
PubDate: 2022-11-04T07:31:12Z
DOI: 10.1177/13567667221135197
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- Enhancing social media engagement by the hospitality industry: The power
of customer experience dimensions-
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Authors: Monica Gomez-Suarez, Mónica Veloso
Abstract: Journal of Vacation Marketing, Ahead of Print.
The purpose of this study is to explore how publications on social media related to hotel experience influence key customer purchasing behaviour variables, thereby extending research concerning guests’ decision-making processes by demonstrating empirically that attachment is a mediating variable between engagement and booking intention. The study also aims to identify the type of online publications focused on hotel experiential dimensions that offers the best results in terms of users’ affective responses. Based on a panel survey of 1279 potential hotel guests conducted in January 2021, a multi-group model shows that interactions with social media content improve brand attachment and booking intention. In addition, the experiential dimensions have a moderating effect. Publications that refer to localization produce better outcomes than those produced by guest mentions and ambience. These results suggest guidance for hotel managers regarding communication strategies for social media based on experience cues, interaction and the establishment of emotional bonds with potential customers.
Citation: Journal of Vacation Marketing
PubDate: 2022-11-01T07:10:29Z
DOI: 10.1177/13567667221135195
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- Distant local-guided tour perceptions and experiences of online travellers
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Authors: Faruk Seyitoğlu, Ozan Atsız
Abstract: Journal of Vacation Marketing, Ahead of Print.
This paper investigated travellers’ perceptions and experiences of using distant local guided tours during the COVID-19 pandemic utilising a qualitative methodology. The reviews’ content of online travellers regarding distant local-guided tours offered by a sharing economy platform – Withlocals – in different destinations was analysed. The results demonstrated that travellers’ distant local-guided tour experiences include celebration, togetherness and socialising, escape and relaxation, memorable, educational, and hedonic components. Additionally, travellers perceived distant local-guided tours as an alternative travel type, preparation for an actual visit, and inspiration for face-to-face experiences. Therefore, distant local-guided tours can be defined as engaging alternative travel types that provide multidimensional experiences and help explore a destination before the in-person visit. Apart from playing a guidance role for scholars and practitioners, this research fills the gap of research on distant local-guided tours in the literature. However, future attempts could shed more light on the subject.
Citation: Journal of Vacation Marketing
PubDate: 2022-10-31T06:39:40Z
DOI: 10.1177/13567667221135198
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- Determinants of self-drive attributes supporting destination advocacy:
Case of Thai domestic tourists-
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Authors: Pipatpong Fakfare, Laddawan Jianvittayakit, Walanchalee Wattanacharoensil
Abstract: Journal of Vacation Marketing, Ahead of Print.
This case study aims to provide additional insights into the domestic self-drive market segment. The purpose of this research is threefold. First, the study validates the multidimensional attributes of the car-self-drive experience. Second, this study investigates the effects of self-drive attributes on tourist delight and memorable experience as well as their influence on destination advocacy. Finally, by focusing on different age segments, this study examines the priority of self-drive attributes in relation to importance and performance. An online survey (n = 1260) was conducted via convenience and snowball sampling. Findings indicate four destination attributes and two driving attributes that affect tourist delight as well as two destination attributes and one driving attribute that affect tourists’ memorable experience. The results vary on the basis of age segments. The importance–performance map analysis was further conducted to identify the importance–performance levels of the self-drive attributes. This study provides several contributions to the self-drive tourism industry by complementing previous studies, assembling multidimensional attributes and introducing a new outcome variable. The practical implications of this study also benefit tourism and destination authorities in promoting self-drive tourism to different age groups, particularly in Thailand and in the ASEAN region.
Citation: Journal of Vacation Marketing
PubDate: 2022-10-05T06:16:53Z
DOI: 10.1177/13567667221127392
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- Understanding the drive experience of motor vehicle club members in the
Philippines-
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Authors: Maria Elyza Perez, Katrina Ysabel Maniego, Robert Charles Capistrano, Maria Luisa Delayco
Abstract: Journal of Vacation Marketing, Ahead of Print.
This study aims to understand drive tourism by exploring the experience of drive tourists and the role and function of motor vehicle clubs (MVCs) concerning their motivations, drive experience, and route choices. The growing demand for transportation and car ownership has popularized drive tourism in recent years. MVCs have started to explore this form of travel to expand membership. In the Philippines, there has been a dearth of literature on drive tourism despite road transport being the most dominant mode of travel. A qualitative inquiry through the case study approach was used to explore the drive tourism experience of MVC members. Data collection includes individual in-depth interviews, focus group discussions, and field observations. Four major themes emerged from the study: immersing with the motor vehicle; engaging with the MVC members; a sense of belongingness; and considerations in route choices. Being in a group plays an integral part in motivating a member to travel to determine destination choice and develop an attitude toward travelling itself. Though recent studies on positive emotions, engagement, relationship, meanings, and accomplishment or the PERMA model were utilized in exploring festival experiences, this study provides a novel contribution in using the model to interpret the experiences occurring in drive tourism in the context of MVCs. The study contributes by using the Philippines as a case given its archipelagic configuration, current infrastructure, and road development that could open opportunities while posing tourism and transport challenges where the function and role of MVCs can be critical in facilitating the growth of drive tourism.
Citation: Journal of Vacation Marketing
PubDate: 2022-09-30T06:45:38Z
DOI: 10.1177/13567667221129882
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- Flight-to-nowhere service: Investigating factors influencing the
repurchase intention-
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Authors: László Kökény, Melinda Jászberényi, Jhanghiz Syahrivar, Levente Kökény
Abstract: Journal of Vacation Marketing, Ahead of Print.
Revenge vacation, or an individual’s strong desire to go on vacation to make up for missed opportunities to travel and escape the stresses of daily life, can take the form of purchasing a flight-to-nowhere service. Although the COVID-19 pandemic is not over, travel restrictions are gradually being relaxed, emphasising the need to investigate the long-term viability of this unique service. This research aims to investigate factors influencing the repurchase intention of the flight-to-nowhere service. Four variables of interest have been identified in this research, namely escapism, aesthetics, temporal illusion and repurchase intention. Purposive sampling yields 126 passengers of flight-to-nowhere service. To analyse the data, this research employs Structural Equation Modelling (SEM) using SPSS and AMOS software. The results suggest that escapism and aesthetics are positive predictors of repurchase intention. Meanwhile, temporal illusion moderates the relationship between aesthetics and repurchase intention, such that high temporal illusion (vs low) weakens the relationship between the two variables. Practical suggestions and future research opportunities are detailed at the end of the paper.
Citation: Journal of Vacation Marketing
PubDate: 2022-09-23T11:03:45Z
DOI: 10.1177/13567667221127458
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- Exploring tourist’s socio-cultural aversions, self-congruity bias,
attitudes and willingness to participate in indigenous tourism-
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Authors: Afiya Holder, Gabrielle Walters, Lisa Ruhanen, Mucha Mkono
Abstract: Journal of Vacation Marketing, Ahead of Print.
Empirical studies of tourist socio-cultural aversions and their influence on tourist consumption are limited. A socio-cultural aversion describes the avoidance associated with an ingrained dislike for, and distancing from something representative of a specific social or cultural group's identity, and can be implicit or explicit, aggressive or passive. This study explores socio-cultural aversions in the context of Indigenous tourism. The study reveals that while xenophobia and racism can predict the attitudes of both domestic and international tourists towards Indigenous tourism, this does not necessarily result in a non-willingness to participate. However, regarding self-congruity bias, the less participants relate to or identify with Indigenous tourism, the less likely they are willing to participate. This has implications for the appeal and marketing of tourism products, especially those underpinned by socio-cultural components such as Indigenous tourism. The study proposes marketing and product development solutions for destination marketers and tourism operators seeking to enhance appeal for Indigenous tourism experiences.
Citation: Journal of Vacation Marketing
PubDate: 2022-09-22T04:51:15Z
DOI: 10.1177/13567667221124343
-
- The influence of study abroad experience on the destination loyalty of
international students: Mediating effects of emotional solidarity and
destination image-
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Authors: Fan Yang, Yao Song, Yongle Yang, Ruixuan Wang, Zhichen Xia
Abstract: Journal of Vacation Marketing, Ahead of Print.
The objective of this study was to explore the influence of study abroad experience on destination loyalty and discuss the mediating role of emotional solidarity and destination image in the context of higher edutourism. A questionnaire survey was conducted among international students studying in China and 335 valid questionnaires were selected. Results of the path analysis conducted revealed that the following: (1) The study abroad experience had a significant positive effect on the international students’ destination loyalty. (2) Both emotional solidarity and destination image played a mediating role between the study abroad experience and destination loyalty of international students. (3) Emotional solidarity had a significant positive effect on the destination image of international students. (4) Emotional solidarity and destination image played a chain-mediating role between the study abroad experience and destination loyalty of international students. The results of this study could help promote destination loyalty among international students by enhancing interactions between international students and local residents, and establishing a positive image of the study destination, which is beneficial to the development of local tourism and higher education at the theoretical and practical level.
Citation: Journal of Vacation Marketing
PubDate: 2022-09-15T07:16:33Z
DOI: 10.1177/13567667221127391
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- Should we or should we not' Examining travelers' perceived privacy,
perceived security and actual behavior in online travel purchases-
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Authors: Nikhil Dogra, Mohd. Adil
Abstract: Journal of Vacation Marketing, Ahead of Print.
The purpose of this study is to examine travelers’ actual behavior with regard to an online travel purchase by extending the Unified Theory of Acceptance and Use of Technology (UTAUT2) with two new variables, i.e. perceived privacy and perceived security. The study implements a quantitative research design and developed an e-questionnaire. Data was collected from 485 travelers via online platform (Amazon M-Turk). To empirically validate the proposed model and test the inter-relationships between the variables, we performed the SEM analysis on the data. The study findings reveal that facilitating conditions, habit and purchase intention act as significant predictors of travelers’ actual behavior toward online travel purchase. The result also shows that perceived privacy does not impact travelers’ purchase intention while, experience positively moderates the relationship between purchase intention and actual purchase. This study chooses an under explored area and examines the influence of perceived security and perceived privacy in the context of online travel purchase. Further, this study is the leading scholarly work which examines the moderating role of experience between travelers’ purchase intention and actual purchase in tourism context.
Citation: Journal of Vacation Marketing
PubDate: 2022-08-30T06:52:47Z
DOI: 10.1177/13567667221122103
-
- Understanding customer's online booking intentions using hotel big data
analysis-
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Authors: Stepan Chalupa, Martin Petricek
Abstract: Journal of Vacation Marketing, Ahead of Print.
The presented article focuses on the issue of customer segmentation in the hospitality industry and its use for price optimisation. To identify the market segments article uses the Two-Step cluster analysis. The analysis was based on the seven variables (length of stay, average room rate, distribution channel, reservation day, day of arrival, lead time and payment conditions). Six clusters were identified as following segments: Corporates, Early Bird Bookers, Last Minute Bookers, Product Seekers, Values Seekers and Last Minute Bookers. To optimise the price for these segments, article works with the coefficient of price elasticity of demand for the presented market segments. The price elasticity of demand is measured by the log-log regression analysis. Data were colected from the four-star hotel in Prague, Czech Republic and analysis is based on more than 9000 transactions. Last minute bookers segment was the only one with the positive coefficient of price elasticity and has the lowest value of lead time (9,27 in average). Product seekers have the highest coefficient of price elasticity (−3,413) and highest average room rate (3573 CZK in average). Early bird bookers, Long time stayers, Corporates and Value seekers was identified as pricely inelastic.
Citation: Journal of Vacation Marketing
PubDate: 2022-08-30T03:12:42Z
DOI: 10.1177/13567667221122107
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- Interaction between psychological ownership and psychological resilience
toward the destination-
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Authors: Sita Mishra, Yupal Shukla, Gunjan Malhotra, Maria Johann
Abstract: Journal of Vacation Marketing, Ahead of Print.
The tourism sector was badly affected by the ongoing Covid-19 pandemic, creating thereby a need to advance knowledge on developing strategies for bringing tourists to back their favourite destinations. Although studies in tourism literature in the last two years addressed several issues relating to the pandemic, ironically not many have explored the role of tourists’ attitude towards a destination. Specifically, there have hardly been any discussions on the tourists’ psychological ownership vis-à-vis destination affinity (DA). It's an irony because they play crucial roles in leading tourists to revisit their favourite destinations. Using the ‘Psychological Resilience Theory’, this study focuses on the Covid-19 crisis and examines the relationship between attitude towards the destination, psychological ownership towards the destination, DA, and desire to revisit the destination post-Covid-19 crisis. Data (N = 274) was collected online from Indian tourists and hypothesis testing was done using PROCESS SPSS macro. The findings of the study indicated the mediating impact of DA and moderating role of psychological resilience. This study offers several important implications for tourism literature and the sector at large.
Citation: Journal of Vacation Marketing
PubDate: 2022-08-29T06:27:44Z
DOI: 10.1177/13567667221122599
-
- Impact of Japanese travelers’ psychographics on domestic travel
intention during the COVID-19 pandemic-
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Authors: Isabell Handler, Caroline S. L Tan
Abstract: Journal of Vacation Marketing, Ahead of Print.
To develop tourism products and campaigns that will not only help the tourism industry to survive, but also revive and sustain it in the future, it is imperative to understand the behavioral intentions of leisure travelers during the coronavirus disease (COVID-19) pandemic. This study aims to explore how Japanese traveler segments are characterized by their attitudes and feelings toward domestic travel during the COVID-19 pandemic. A market research study was conducted on Japanese nationals, using 1353 questionnaires in the analysis. A factor analysis was generated in six attitude dimensions: 1) COVID-19 Anxiety, 2) Government Mistrust, 3) Psychological Impact, 4) Optimistic Outlook, 5) Financial Impact, and 6) Social Anxiety; through K-means cluster analysis, the segmentation produced three distinct tourist segments: Confident Travelers, Anxious Travelers, and Social Travelers. Each segment is clearly described in terms of attitudes, considering distinct socio-demographic characteristics. Practical suggestions on how to manage and target these segments include implementing travel packages with minimal face-to-face contact for anxious travelers, travel subsidies through national campaigns for confident travelers, or conventional marketing campaigns for social travelers.
Citation: Journal of Vacation Marketing
PubDate: 2022-08-26T06:34:29Z
DOI: 10.1177/13567667221122108
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- Peer-to-peer accommodation in the time of COVID-19: A segmentation
approach from the perspective of tourist safety-
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Authors: Marina A. Petruzzi, Catarina Marques
Abstract: Journal of Vacation Marketing, Ahead of Print.
This research identifies safety practices to be adopted by organizations of peer-to-peer accommodation for different segments of tourists in a pandemic context. More specifically, it identifies the profiles of tourists based on their opinions on the safety practices they expect to find when booking peer-to-peer accommodation. Results from a Multiple Correspondence Analysis (MCA) and Cluster Analysis applied to a sample of 864 prospective tourists suggest two prominent dimensions of safety practices: information and hygiene, and protection; and four types of tourist segments: concerned tourists, indifferent tourists, forewarned tourists, and confident tourists. While the concerned tourists value all safety practices most, the indifferent tourists do not require access to information about safety measures, although they do want information on the Covid-19 regulations at their destination. The forewarned tourists attach the least importance to aspects such as information and hygiene, and the greatest to the protection aspect. In contrast, the confident tourists value all information practices and safety measures but do not appreciate the protection aspects. These results will be helpful for peer-to-peer accommodation providers wishing to customize services during and after the Covid-19 period.
Citation: Journal of Vacation Marketing
PubDate: 2022-08-16T05:18:25Z
DOI: 10.1177/13567667221118638
-
- A new tourism paradigm in the marketplace: Armchair travel and destination
experiences-
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Authors: Jongsik Yu, Hyoungeun Moon, Bee-Lia Chua, Heesup Han
Abstract: Journal of Vacation Marketing, Ahead of Print.
This study develops a robust theoretical framework in order to explain the effect of destination brand experiences in armchair tourism on the brands’ authenticity and the consumers’ loyalty. The study proposes sensory, behavioral, intellectual, and affective subfactors as the four subfactors of the destination brand experience in armchair tourism. The analytical outcome confirmed that the study’s eight hypotheses were supported. Specifically, destination brand experiences in armchair tourism have a meaningful effect on a brand’s authenticity, which in turn has a significant effect on the tourists’ loyalty. The study’s results successfully demonstrated the importance of the destination brand experience in armchair tourism, and it provides meaningful insights into its positive effect on tourists.
Citation: Journal of Vacation Marketing
PubDate: 2022-08-10T06:39:39Z
DOI: 10.1177/13567667221118639
-
- A rebound in nature-based tourism intentions during the COVID-19 era
-
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Authors: Ji Youn Jeong, Kyung-Yur Lee
Abstract: Journal of Vacation Marketing, Ahead of Print.
Nature-based tourism (NBT) intentions that changed due to the COVID-19 pandemic are different from those not only before the COVID-19 but also during the COVID-19 period. We recruited 558 American participants over two time periods in 2020 and 2021 and compared their NBT intentions by adopting the health belief model (HBM). The results for 2020 indicated that intrapersonal barriers negatively influence attitudes and NBT intentions; however, they did not exert significant effects on the attitudes of the 2021 batch, partially confirming changes in the relationship between study variables. Moreover, NBT intentions increased in 2021 compared to those in 2020, but the extent of the increase differed by demographic variables. NBT intentions were higher among those who were under 40 years of age, married, and highly educated. This study is novel as it used HBM to elucidate NBT intentions as a protective behaviour during the ongoing pandemic and offered valuable contributions to the implementation of expeditious marketing strategies to promote NBT to potential tourists.
Citation: Journal of Vacation Marketing
PubDate: 2022-08-09T07:58:25Z
DOI: 10.1177/13567667221111566
-
- Exploring tourism-generated social media communication, brand equity,
satisfaction, and loyalty: A PLS-SEM-based multi-sequential approach-
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Authors: Amir Zaib Abbasi, Raouf Ahmad Rather, Ding Hooi Ting, Amjad Shamim, Nisar Saima, Hussain Khalil, Ghani Khwaja Muddasar
Abstract: Journal of Vacation Marketing, Ahead of Print.
Although social media-based brand equity has become a vital area of interest for brand managers, insights into its destination-based dynamics and applications remain scarce, specifically in the destination brand context. To address this gap, we develop and test a theoretical model to investigate the role of destination marketing organization-generated and tourist-generated social media communication to determine the brand awareness and brand image of the Gilgit-Baltistan region, which in turn influence customer-based brand equity (CBBE) (i.e. perceived quality), satisfaction, and loyalty. Data come from well-known tourist sites in Gilgit-Baltistan. Using the multi-sequential approach in WarpPLS 7.0, findings shows that the social media communication dimensions show differential impacts on brand awareness as a metric of CBBE. Second, destination awareness demonstrates a differential impact on perceived destination image dimensions. Third, the destination image dimensions exert different effects on the perceived quality of the destination. Fourth, perceived quality positively influences satisfaction, which in turn enhances loyalty. We offer important implications that emerged from the analyzes and also suggest directions for future research.
Citation: Journal of Vacation Marketing
PubDate: 2022-08-08T07:12:55Z
DOI: 10.1177/13567667221118651
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- Impact of cultural proximity on destination image and tourists’
perceptions: The case of the Portuguese cultural festival Lusofonia in
Macao-
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Authors: Ye Xu
Abstract: Journal of Vacation Marketing, Ahead of Print.
Festivals showcase cultural heritage, popularise travel destinations, and generate economic benefits. Additionally, studies have shown that participating in the festivals of a destination whose culture is proximate to their own helps tourists resonate with the destination better. Thus, this study investigates the impact of cultural proximity on destination image and tourists’ festival perception. It also examines the mediating roles of festival perception and cognitive destination image. Lusofonia festival, an annual Portuguese cultural festival of Macao, was chosen for the questionnaire-based data collection. I employed factor and correlations analyses and tested the hypotheses using structural equation modelling. The results consolidated the relationship between cognitive destination image and affective image, provided insight into the role of cultural events in enhancing destination image, and identified the attributes of parity in terms of home-destination culture that steer festival perception and cognitive destination image positively. The study indicates that tourism managers should align destination branding with tourists’ expectations and experiences.
Citation: Journal of Vacation Marketing
PubDate: 2022-07-29T07:10:34Z
DOI: 10.1177/13567667221117302
-
- Effective airbnb advertising during COVID-19 pandemic: Message format and
hypothetical distance-
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Authors: Miju Choi, Youngjoon Choi
Abstract: Journal of Vacation Marketing, Ahead of Print.
Airbnb hosts encounter difficulty in choosing an approach to advertising during unprecedented times caused by the COVID-19 pandemic. This study explores effective Airbnb advertising messages with a particular focus on hypothetical distance based on construal level theory. A 2 (message format: abstract vs. concrete) × 2 (hypothetical distance: low vs. high likelihood of travel) between-subject experiment was conducted. Data collection was conducted in the US during the early phase of the COVID-19 pandemic. The findings revealed that the ‘abstract’ message results in a higher intention to stay when hypothetical distance is ‘low’, whereas the ‘concrete’ message results in a higher intention to stay when hypothetical distance is ‘high’. In addition, the mediating role of message relevance in the relationship between message format and intention to stay was also found. These findings provide meaningful theoretical contributions and have practical implications for tourism and hospitality research.
Citation: Journal of Vacation Marketing
PubDate: 2022-07-16T03:08:25Z
DOI: 10.1177/13567667221113077
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- Investigating why guests choose to use (or not to use) peer-to-peer
hospitality services through the behavioral perspective model-
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Authors: Otávio FB Teixeira
Abstract: Journal of Vacation Marketing, Ahead of Print.
This study aimed to combine and systematise the reasons why guests opt to use (or reject) peer-to-peer hospitality services according to recent literature, thus providing practical solutions to strengthen this industry. In this regard, this study performed a comprehensive literature review of 24 studies in the field of tourism and hospitality by (i) applying their findings (Nreasons = 115) to a broad model of predicted consumption (behavioural perspective model), (ii) recognising the incidence of utilitarian and informational outcomes in the industry, (iii) identifying a pattern of reinforcement attached to it, and (iv) implementing the marketing mix structure to develop growth strategies. The results show that guests opt for these services primarily for utilitarian reasons, such as feeling welcomed by their host and comfortable in the neighbourhood (interaction), and that the level of security introduced by these services (safety) either attracts or turns away consumers. Furthermore, the high utilitarian/low informational pattern of reinforcements attached to these services reveals opportunities to develop the industry, which may be covered by extending accommodation that prompts individuals’ need for self-promotion and uniqueness (place strategy). This study contributes to past peer-to-peer hospitality research focussed on guests’ perspectives by linking their findings and providing a broad-theme overview. It also extends the behavioural perspective model literature to hospitality analysis, providing managers with a further consumer predictive tool.
Citation: Journal of Vacation Marketing
PubDate: 2022-07-15T08:34:40Z
DOI: 10.1177/13567667221109266
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- Exploring the selfie and distracted gaze of the tourist experience through
the lens of online photo-sharing: Where to from here'-
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Authors: Cindy Lee, Scott Richardson, Edmund Goh, Rajka Presbury
Abstract: Journal of Vacation Marketing, Ahead of Print.
The advancement of technology and social networking sites has popularised online photo-sharing, allowing tourists to seamlessly share travel encounters with those who are physically absent. At the same time, focus channelled to cameras and mobile screens limits immersion in the tourist experience and detracts from engagement with various destination elements. As the tourist attention becomes divided into physical and virtual spaces, implications on the on-site experience need to be considered. This has challenged existing definitions of the tourist experience through the selfie and distracted gaze coined in contemporary research. As such, this study aims to revisit existing definitions by exploring the experience sought by present-day tourists, with attention paid to their online photo-sharing endeavours. Given the exploratory nature of this study, a qualitative approach was utilised through 17 in-depth interviews conducted with tourists from eleven countries. The findings revealed new meanings to the notion of the present-day tourist experience. While leisure travel has traditionally been regarded as one’s detachment from the mundane environment, such detachment was found to exist only at a physical level. Subsequently, this study proposed the reconceptualisation of the tourist experience, incorporating values derived from both on-site and online interactions. The theoretical contribution to the body of knowledge is seen in the development of the dual realm tourist experience framework which extends past delineations of the tourist experience. This study also sheds light on the kind of services tourism providers could offer to cater to the needs of present-day tourists.
Citation: Journal of Vacation Marketing
PubDate: 2022-07-11T12:08:29Z
DOI: 10.1177/13567667221113079
-
- Extending the memorable tourism experience construct: An investigation of
tourists’ memorable dark experiences-
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Authors: Seyedasaad Hosseini, Rafael Cortes-Macías, Fernando Almeida-García
Abstract: Journal of Vacation Marketing, Ahead of Print.
Dark tourism is an important part of tourism at some destinations; however, little is known about the factors that influence the overall dark tourism experience. This research aims to contribute to this existing knowledge gap by improving our understanding of the nature of the dark tourism experience and its formation process. Through in-depth, semi-structured interviews with 15 tourists in the war zones of Iran, participants were asked to talk about their memorable experiences and why the experience was special to them. Using a grounded theory approach, a theoretical model of memorable dark tourism experiences (MDTEs) was developed and four key factors influencing dark tourism experiences at a destination were identified: learning from dark experiences, spiritual experiences, involvement in activities and emotional experiences. The findings of this study contribute to ongoing efforts in tourism studies to understand the nature of memorable tourism experiences in general and in the context of dark tourism experiences in particular. The theoretical and practical importance of the research results is discussed and various approaches are proposed for future research.
Citation: Journal of Vacation Marketing
PubDate: 2022-07-11T12:08:12Z
DOI: 10.1177/13567667221113078
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- Antecedents and outcomes of use experience of airport service robot: The
stimulus-organism-response (S-O-R) framework-
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Authors: Ching-Fu Chen, Girish V.G.
Abstract: Journal of Vacation Marketing, Ahead of Print.
This study empirically explores passengers’ emotional experience of using airport service robots from the perspective of the stimulus-organism-response (S-O-R) framework. Our proposed model hypothesizes that stimuli, which is the functional value and coolness of using the airport service robots, leads to satisfaction and influences responses such as perceived smartness and word-of-mouth of the airport. A survey sample of 321 respondents with use experience of airport service robot were employed for the analysis. The result reveals that only perceived coolness of service robot is positively related to satisfaction. Satisfaction demonstrated positive and significant effects on perceived smartness and word-of-mouth of the airport. Engagement of service robots in airport service activities is found to contribute to positive emotional experiences and favorable perspectives of the airport. Empirical implications are discussed and provided.
Citation: Journal of Vacation Marketing
PubDate: 2022-07-07T06:54:56Z
DOI: 10.1177/13567667221109267
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- Pride and promotion: Exploring relationships between national
identification, destination advocacy, tourism ethnocentrism and
destination image-
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Authors: Michael W Lever, Statia Elliot, Marion Joppe
Abstract: Journal of Vacation Marketing, Ahead of Print.
Social media sites are an increasingly popular forum for loyal and engaged destination advocates to promote a place and encourage visitation. Motivation to advocate is related to one's identity, belonging and involvement with a place, factors of particular relevance to residents. Borrowing from the field of social psychology, this study examines the role of national identification as a determinant of residents’ destination advocacy behaviour. Adapted to a tourism context, it measures relationships between identity and advocacy for the first time. Canadian residents (n = 465) were surveyed online through Destination Canada's Facebook page, revealing that the stronger one's national identification, the more likely one is to advocate for their nation. The relationship positively impacts destination image and tourism ethnocentrism, newly identified relationships that contribute to destination marketing theory and practice. Further, it is not destination image that influences an ethnocentric sense of duty to travel within one's boundary; it is national identification.
Citation: Journal of Vacation Marketing
PubDate: 2022-06-30T06:31:04Z
DOI: 10.1177/13567667221109270
-
- What makes hospitality employers attractive to Gen Z' A
means-end-chain perspective-
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Authors: Grzegorz Kapuściński, Nathan Zhang, Rachel Wang
Abstract: Journal of Vacation Marketing, Ahead of Print.
Success in attracting talent in the hospitality industry rests on employers’ ability to project value proposition that closely corresponds with the requirements of its target employees. Despite their importance to the hospitality industry, Gen Z perspectives on employer attractiveness received limited attention in the academic literature. This study applies an employee-centric approach to employer brands to identify motivational structures which determine Gen Z hospitality employer choices. Underpinned by means-end-chain theory, the study uncovers the hierarchical knowledge structures that link employer attributes, the benefits derived from these attributes, and personal values. Findings confirm the usefulness of the means-end-chain theory in generating insights into motivational structures of potential employees. The value structures of Gen Z are psychological, development and social value. Findings are relevant to hospitality employer brands as it allows them to understand how attributes are interpreted by potential employees, and lead to benefits and higher value forms. In turn, this enables employers to tailor their value proposition to match their offer to Gen Z and employers’ resource base.
Citation: Journal of Vacation Marketing
PubDate: 2022-06-28T05:28:52Z
DOI: 10.1177/13567667221110234
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- Holiday photographic trends: Geographic origin and the male/female divide
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Authors: Anja Pabel, Leonie Cassidy
Abstract: Journal of Vacation Marketing, Ahead of Print.
This study aims to examine the influence of geographic origin and gender on photo-taking and photo-sharing behaviours. An online survey was circulated in four geographical areas: Australia, Canada, India, and Malaysia. The survey questions asked respondents’ preferred types of photographic device, photo-content, photo-taking motivation, and photo-sharing behaviours while on holiday. Data were analysed using crosstabulation with Chi-square, controlling for gender, and reporting strength of association with Cramer's V. Results show geographic origin and gender are significant indicators of tourists’ photo-taking and photo-sharing behaviour. The number one preference for male/female respondents from India and Malaysia is taking photos of family, which are shared on social media. While nearly a third of male respondents from Australia and Canada do not share holiday photos on social media. Knowledge of this type may assist tourism marketers and destination marketing organisations (DMOs) to personalise their tourism offerings according to geographic region and gender.
Citation: Journal of Vacation Marketing
PubDate: 2022-06-22T07:09:23Z
DOI: 10.1177/13567667221109269
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- Determinants of paying attention to the logos of online travel agencies
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Authors: Grzegorz Godlewski, Mirosław Zalech
Abstract: Journal of Vacation Marketing, Ahead of Print.
A logo is an important part of brand image and a key visual element that has an impact on cognitive, emotional and behavioural reactions. This article examines how often tourists consciously pay attention to the logos of online travel agencies and brand name types in the context of their demographic characteristics and tourism behaviour. There were a total of 170 participants in the study. Empirical data was collected using two research techniques: a survey questionnaire and click tracking. Data analysis was carried out in two stages. In the first stage, it was assessed whether there is a relationship between the demographic characteristics and tourism behaviour of the respondents and their perception of the logos of online travel agencies. In the second stage, correspondence analysis (CA) was performed to obtain information on the relationship between the frequency with which the respondents pay attention to logos and their preferred type of logo. The study showed that the frequency with which the respondents pay attention to the logos of online travel agencies varies with their education, tourism expenditure, and the number of tourism trips they make in a year. The perception of logos as regards the type of brand name they include varies depending on the frequency of tourism trips and the preferred type of travel arrangements. This study provides important guidance on the design of logos and visual communication strategies, thus helping to facilitate the brand value creation process.
Citation: Journal of Vacation Marketing
PubDate: 2022-06-21T05:19:29Z
DOI: 10.1177/13567667221109271
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- The role of COVID-19 anxiety and social contact within technology
readiness and acceptance model for virtual reality-
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Authors: Yakup Kemal Özekici, Kemal Gürkan Küçükergin
Abstract: Journal of Vacation Marketing, Ahead of Print.
This research aims to question the current threats posed by COVID-19 anxiety and the concept of social contact brought up by the pandemic, with the goal of extending the TRAM model within the context of tourism and virtual reality (VR). The sample of the study comprises of 300 participants taking part in a touristic activity within the last year and experiencing the lockdown period. Partial Least Squares Structural Equation Modeling (PLS-SEM) is used for data analysis. According to the findings, COVID-19 anxiety significantly enhances attitudes toward VR, social contact as a tourist role, and perceived usefulness (PU) toward VR. However, social contact is shown not to have a significant effect on attitudes toward VR. Lastly, technological readiness predicts perceived ease of use (PEOU) and PU of VR. The two, in turn, affect attitudes toward virtual reality technology (AVR), which positively affects behavioral intention toward virtual reality technology, namely, BIVR. Insights derived from the study extend present knowledge concerning TRAM, COVID-19 anxiety, virtual reality, social contact as a value, and provide various recovery marketing-oriented strategies for tourism professionals.
Citation: Journal of Vacation Marketing
PubDate: 2022-06-21T05:19:11Z
DOI: 10.1177/13567667221109268
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- Building relationship orientation among travelers through destination
brand authenticity-
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Authors: Vikas Kumar, Vikrant Kaushal, Arun Kumar Kaushik
Abstract: Journal of Vacation Marketing, Ahead of Print.
Tourism destinations strive to develop a strong and enduring relationship with travelers to gain a competitive edge. In this regard, previous studies have validated numerous marketing constructs for building strong and enduring relationship orientation among travelers. The importance of authentic experiences in providing innumerable benefits to tourism destinations and travelers has long been acknowledged. This study extends the scope of the benefits of destination authenticity in developing and maintaining an enduring relationship orientation among travelers towards heritage tourism destinations in India. After examining the data collected from 409 respondents, findings suggest that perceived authenticity in tourism destination brands helps develop and foster relationship orientation among travelers. Moreover, such induced relationship orientation generates favorable behavior, i.e., promoting revisit intentions and destination advocacy. The study offers multiple implications for researchers and practitioners.
Citation: Journal of Vacation Marketing
PubDate: 2022-05-26T04:13:18Z
DOI: 10.1177/13567667221095589
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- Effects of tourism experiences on tourists’ subjective well-being
through recollection and storytelling-
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Authors: Lujun Su, Lin Pan, Jun Wen, Ian Phau
Abstract: Journal of Vacation Marketing, Ahead of Print.
In this study, we construct an integrated model demonstrating how the tourism experience (TE) affects tourists’ subjective well-being (SWB) via recollection and storytelling. We distributed questionnaires to tourists in two destinations in China (Kulangsu and Dr Sun Yat-Sen’s Mausoleum) and gathered 320 and 510 valid responses, respectively. The empirical results of Study 1 (Kulangsu) indicated that the tourism experience (TE) directly promoted tourists’ recollection, storytelling, and SWB. Additionally, recollection directly affected storytelling but not SWB. Storytelling further positively affected SWB. Mediation results revealed the following paths: 1) tourism experiences affected storytelling, which influenced SWB; 2) tourism experiences affected recollection, which influenced storytelling and in turn SWB. Findings from Study 2 (Dr Sun Yat-Sen’s Mausoleum) corroborated those of Study 1, confirming the stability of the integrated model. Theoretical and managerial implications, limitations, and future research directions are also discussed.
Citation: Journal of Vacation Marketing
PubDate: 2022-05-13T07:00:39Z
DOI: 10.1177/13567667221101414
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- A techno-exchange engagement model of social Media engagement: A social
exchange and engagement theoretical synthesis-
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Authors: IpKin Anthony Wong, Zhiwei (CJ) Lin, Xiaoling (Selina) Zhang
Abstract: Journal of Vacation Marketing, Ahead of Print.
This research aims to advance the literature by focusing on tourist engagement on travel social media sites (SNSs). Drawing on social exchange theory and engagement theory, it improvises the techno-exchange engagement model of SNS to highlight the role of trust induced from favorable (e.g. secondary control) and unfavorable (e.g. privacy violation) encounters as well as functional (e.g. perceived ease of use and usefulness) and affective (e.g. perceived enjoyment) technology usage experiences. Based on data acquired from a popular Chinese travel SNS, research findings point to a significant meditational mechanism in the techno-exchange engagement process leading to continuance usage and information sharing intentions. This research not only underscores the duality of the cyber trust-building process, but also showcases means to improve continuous usage of travel SNS through the proposed techno-exchange engagement model.
Citation: Journal of Vacation Marketing
PubDate: 2022-05-13T07:00:19Z
DOI: 10.1177/13567667221101412
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- Emerging space tourism business: Uncovering customer avoidance responses
and behaviours-
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Authors: Hossein Olya, Heesup Han
Abstract: Journal of Vacation Marketing, Ahead of Print.
Space travel involves complicated processes, and the potential tourists may avoid these trips at any stage due to various risks and costs. The avoidance intention has serious implications for both the tourists and the services. Applying a push-pull-mooring (PPM) framework, we modelled space tourist’s avoidance intention. We developed a model that investigates the direct effect of the push, pull, and mooring factors on avoidance intention. We evaluated the moderation role of the mooring factor with the associations of the push and pull factors with the avoidance intention. We also assessed the necessity of the push, pull, and mooring factors with avoiding space tourism. Using configurational modelling, we explored algorithms that explain the conditions where tourists avoid space tourism. Space tourism avoidance intention is increased by the push factor and decreased by the push and mooring factors. The mooring factor moderates the impact of the pull factor on the avoidance intention.
Citation: Journal of Vacation Marketing
PubDate: 2022-05-13T06:59:53Z
DOI: 10.1177/13567667221101408
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- The role of environmental knowledge and interest on perceived value and
satisfaction-
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Authors: Aaron Tkaczynski, Jinghua Xie, Sharyn R Rundle-Thiele
Abstract: Journal of Vacation Marketing, Ahead of Print.
This study examines the interplay between whale watchers’ knowledge and interest in protecting the environment on the perceived value and satisfaction of their whale watching experience. Despite an emphasis on examining 1) environmental insights into protecting the environment employed by tourists and tourism stakeholders; and 2) evaluating tourists’ perceived value and satisfaction in the literature, it is unknown if whale watchers’ knowledge and interest in protecting the environment influences their evaluation of a whale watching experience. To assess the relationships between these constructs, 1024 self-administered surveys were collected on three whale watching vessels within one Australian whale watching destination. Ordinary least square and logit regression determined that whale watchers’ interest in protecting the environment and perceived value and satisfaction with their whale watching experience was high. Whale watchers’ knowledge of protecting the environment was an insignificant predictor of perceived value and satisfaction. Conversely, whale watchers’ interest in protecting the environment was a significant predictor of perceived quality and emotional value. Perceived value mediated whale watchers’ interest in protecting the environment and satisfaction. To remain competitive whilst also protecting the environment, tourism stakeholders (e.g. Destination Marketing Organizations, whale watching operators) need to further market whale watching experiences to whale watchers in the targeted segment emphasizing environmental protection appeal. This study has provided several theoretical and practical contributions while future research opportunities are also outlined.
Citation: Journal of Vacation Marketing
PubDate: 2022-05-09T11:23:15Z
DOI: 10.1177/13567667221099953
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- Tea tourism: Designation of origin brand image, destination image, and
visit intention-
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Authors: Shao-Hua Liang, Ivan Ka Wai Lai
Abstract: Journal of Vacation Marketing, Ahead of Print.
In line with the concept of brand association, a famous Designation of Origin (DO) brand image may influence the non-visitor perception of the destination image, but there is little research on this topic. This study investigates the effect of the DO brand image on destination image and non-visitor visiting intention toward a tea culture tourism destination. A systematic survey was conducted in Guangdong, China. The results of 311 valid samples show that all four dimensions (feature, value, functional, and affective) of the DO brand image have a significant positive impact on destination image, but only two cognitive dimensions (feature and functional) of the DO brand image directly influence visiting intention. Therefore, this study confirms that destination image mediates the relationship between DO brand image and tourists’ visit intention. This study contributes to destination image research by linking DO brand and destination image to promote a tourist destination. It also provides implications to tea culture tourism research by integrating a measurement scale of tea image and recommending the practices of tea culture tourism.
Citation: Journal of Vacation Marketing
PubDate: 2022-05-09T11:23:08Z
DOI: 10.1177/13567667221099952
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- The influence of dynamic pricing on consumer trust, value, and loyalty
relationships in theme parks-
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Authors: Ady Milman, Asli D.A. Tasci
Abstract: Journal of Vacation Marketing, Ahead of Print.
Previous research addressed the impact of dynamic pricing strategies in different economic sectors. While consumer loyalty towards theme parks received attention, its relationships with consumer trust and value under different dynamic pricing strategies have not been studied. This study investigated the potential influences of different dynamic pricing strategies on the modeled relationships among consumer trust, consumer value, and brand loyalty. A randomized online experiment of six scenarios was developed, sampling 50 theme park visitors in each scenario, and obtaining a usable sample of 286 respondents. The findings revealed that consumers’ overall trust in their favorite theme park, measured by benevolence and competitive trust, positively influenced their overall value perceptions measured by emotional, financial, reputation, and social dimensions. These dimensions had different effects on consumers’ theme park brand loyalty. The multi-group analysis did not show a clear pattern of differences among the different pricing strategies. Theoretical and managerial implications are discussed.
Citation: Journal of Vacation Marketing
PubDate: 2022-05-04T11:40:16Z
DOI: 10.1177/13567667221095583
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- Olive oil tourism experiences: Effects on quality of life and behavioural
intentions-
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Authors: Ana María Campón-Cerro, Elide Di-Clemente, José Manuel Hernández-Mogollón, José Antonio Folgado-Fernández
Abstract: Journal of Vacation Marketing, Ahead of Print.
Gastronomic tourism experiences are revealed as a response to a rural environment that needs to bet on economic diversification and to meet an evolving tourist demand. This new tourist does not only seek to enjoy himself/herself when travelling, but also find personal enrichment. In addition, the olive oil culture represents an important diversification opportunity for the Spanish tourist offer. Therefore, the objective of this work is focused on analysing how motivational factors, involvement with the gastronomic product and the intention to engage in related tourist experiences can generate positive impacts on the tourist's perceived quality of life and on their behavioural intentions. This study is applied to the analysis of the potential of olive oil tourism in Spain. From an online survey, a sample of 690 individuals has been obtained. The results of this study confirm that the proposed model has a great capacity to predict the behaviour of the market in relation to the realisation of trips for the practice of experiences related to olive oil tourism. 77.9% of the behaviour of this variable comes from the influence of motivational factors, engagement and quality of life.
Citation: Journal of Vacation Marketing
PubDate: 2022-05-02T07:34:04Z
DOI: 10.1177/13567667221095592
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- Experiential brand positioning: Developing positioning strategies for
beach destinations using online reviews-
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Authors: Viriya Taecharungroj
Abstract: Journal of Vacation Marketing, Ahead of Print.
This research analysed tourist experiences on beaches and suggested appropriate brand positioning for Thai beach destinations. A new destination positioning method was proposed involving a topic modelling algorithm, hierarchical clustering and textual analysis using data from 75,500 TripAdvisor reviews. Eleven tourist experiences and five clusters of distinctive beach destinations were identified. Findings suggested that the Tourism Authority of Thailand should replace their current “all-in-one” message with strategic and relevant communications to strengthen brand positioning by reinforcing the positive experiences and improving the negative aspects of beach tourism. Experiential brand positioning can assist DMOs to differentiate destinations as multi-faceted and dynamic.
Citation: Journal of Vacation Marketing
PubDate: 2022-04-27T03:58:04Z
DOI: 10.1177/13567667221095588
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- No jab, no international travel' Linking TRA, mass media, motivation,
and experience-
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Authors: Aleksandar Radic, Bonhak Koo, Jinkyung Jenny Kim, Heesup Han
Abstract: Journal of Vacation Marketing, Ahead of Print.
Despite mixed emotions about COVID-19 vaccination as a precondition for international travel, COVID-19 vaccination is being advocated as one of the instruments that could facilitate safe free movement during the COVID-19 pandemic. Accordingly, the purpose of the present research is to distinguish the underlying mechanisms that could predict individuals’ intentions to take the COVID-19 vaccine as a precondition for international travel. The conceptual framework was built on the extended theory of reasoned action (TRA), which incorporates mass media coverage, travel motivations, and previous travel experience. An online purposive sampling technique was utilized in this study, and 1188 responses were collected. Subsequently, structural equation modeling was utilized to test the proposed model. The originality of the present study lies with unraveling the mechanisms that affect the intention to take the COVID-19 vaccine as a precondition for international travel. In addition, the discussions are presented in subsequent sections of the paper.
Citation: Journal of Vacation Marketing
PubDate: 2022-04-20T06:29:50Z
DOI: 10.1177/13567667221095587
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- Examining relationships among food’s perceived value, well-being,
and tourists’ loyalty-
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Authors: Shaopeng Liu, Shiying Li, Yuqing Chen, Tianxiang Zheng
First page: 161
Abstract: Journal of Vacation Marketing, Ahead of Print.
Although tourist destinations’ local food is increasingly popular with tourists, the problem of how food’s perceived value affects tourists’ loyalty still exists. Based on an investigation of 497 tourists in Guangzhou, China, this study explores the relationships among food’s perceived value, well-being, and tourists’ loyalty. Results show that emotional value, functional value, and social value indirectly affect tourists’ loyalty through the mediating effects of two dimensions of well-being (hedonic and eudaimonic). This paper offers fresh insight on the role of local food and provides suggestions for destination stakeholders on how to use local food to enhance tourists’ loyalty.
Citation: Journal of Vacation Marketing
PubDate: 2022-02-16T03:54:17Z
DOI: 10.1177/13567667221080569
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- When social class and social norms shape word of mouth about eco-friendly
tourism businesses-
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Authors: Yoo Hee Hwang, Hyoungeun (Gemmy) Moon
First page: 175
Abstract: Journal of Vacation Marketing, Ahead of Print.
This study aims to investigate the effect of two types of environmental messages (individualized vs. collective) on consumers’ word-of-mouth intention. This study also examines the moderating effects of consumers’ social class and eco-friendly social norms on word-of-mouth intention. Based on US participants recruited from an online panel platform, Study 1 reveals that individualized messages increase word-of-mouth of high-class individuals, whereas collective messages enhance word-of-mouth of low-class individuals. Study 2 showcases that individualized messages boost word-of-mouth among consumers whose eco-friendly social norms are low. Conversely, regardless of individualized and collective messages, word-of-mouth intention is invariantly high among consumers whose eco-friendly social norms are high. Hotel managers should leverage proxies for social class, survey their customers to gauge eco-friendly social norms, and tailor environmental messages accordingly.
Citation: Journal of Vacation Marketing
PubDate: 2022-02-15T01:55:44Z
DOI: 10.1177/13567667221078247
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- Systematic differences in online reviews of hotel services between
business and leisure travelers-
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Authors: Jong Min Kim, Haoxiang Ma, Sungjun (Steven) Park
First page: 189
Abstract: Journal of Vacation Marketing, Ahead of Print.
To understand whether the purpose of travel affects differences in the evaluation of hotel services, we analyzed online reviews for 768 hotels in New York City. The results show that leisure travelers are predisposed to leaving online reviews with higher ratings and positive emotions than those posted by business travelers, while the latter's review ratings are more widely dispersed, indicating greater inconsistency in their evaluations of hotel services. Based on our empirical evidence about systematic differences in online reviews of hotel services between business and leisure travelers, we can provide the hospitality industry with meaningful business implications.
Citation: Journal of Vacation Marketing
PubDate: 2022-03-07T11:46:44Z
DOI: 10.1177/13567667221084373
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- The psychology of vacationers’ hotel brand choice in a post-pandemic
world-
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Authors: Jinkyung Jenny Kim, Myong Jae Lee, Heesup Han
First page: 206
Abstract: Journal of Vacation Marketing, Ahead of Print.
The present study investigated patrons’ intricate psychological process for hotel brand choice and preference. This research uncovered hotel selection attributes in shaping brand loyalty through customer experience, brand trust, brand attachment, age, and gender in the post-pandemic world. This paper categorized hotel selection attributes into that vacationers appreciate in the domestic tourism context. The findings indicated the significant effect of hotel selection attributes on customer experience, which in turn affect brand preference. Also, the moderating effect of age was identified in the relationship between hotel selection attributes and customer experience. This research is among the first to revisit hotel selection attributes for domestic tourism amid the pandemic and the way to cultivate the loyalty toward a hotel brand.
Citation: Journal of Vacation Marketing
PubDate: 2022-03-23T07:38:06Z
DOI: 10.1177/13567667221086325
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- Effects of perceived value on satisfaction and revisit intention: Domestic
vs. international tourists-
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Authors: S. Mostafa Rasoolimanesh, Mohammad Iranmanesh, Siamak Seyfi, Neethiahnanthan Ari Ragavan, Mastura Jaafar
First page: 222
Abstract: Journal of Vacation Marketing, Ahead of Print.
Despite the availability of a considerable body of research examining large-scale hotels, small-scale accommodations like traditional guesthouses have been overlooked. Using the hierarchy of effects model, this paper seeks to investigate and compare the effects of perceived value dimensions (e.g. functional value, emotional value, and social value) on the satisfaction and revisit intentions of domestic and international tourists. Drawing upon quantitative data collected from guests of selected traditional guesthouses in the heritage city of Kashan, Iran, this study employed partial least squares, structural equation modelling, and multi-group analysis to test several research hypotheses. The findings of the study revealed significant differences in the effects of emotional and social values on satisfaction and the direct and indirect effects of social value on domestic and international tourists’ revisit intentions through satisfaction. The results, therefore, emphasised the importance of functional and emotional values for international tourists, with the social value being more important for enhancing the satisfaction and revisit intentions of domestic tourists. Significant theoretical contributions and practical implications are provided in the conclusion section of the study.
Citation: Journal of Vacation Marketing
PubDate: 2022-03-10T10:31:47Z
DOI: 10.1177/13567667221086326
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- Understanding augmented reality marketing in world cultural heritage site,
the lens of authenticity perspective-
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Authors: Chris Zhu, Man-U. Io, Henrique Fátima Boyol Ngan, Rachel Luna Peralta
First page: 242
Abstract: Journal of Vacation Marketing, Ahead of Print.
With the development of the AR tourism experience, destination managers are starting to pay attention to the essential role of AR in tourism marketing, while at the same time, tourists’ demand for authenticity in AR is also increasing. The purpose of this study is to identify the relationships between Objective Authenticity, Constructive Authenticity and Existential Authenticity and their impact on tourist experience and behavioral intention during AR-based World Cultural Heritage site tourism experience. Results indicated that Constructive and Existential Authenticity positively predicted tourist satisfaction, and hence tourist intention to visit. However, Objective Authenticity has no significant impact on tourist satisfaction in the AR tourism experience. Theoretical and managerial implications are presented.
Citation: Journal of Vacation Marketing
PubDate: 2022-04-04T08:39:04Z
DOI: 10.1177/13567667221090990
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- Factors affecting consumers’ impulsive buying behavior in tourism Mobile
commerce using SEM and fsQCA-
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Authors: Taehyee Um, Namho Chung, Jason Stienmetz
First page: 256
Abstract: Journal of Vacation Marketing, Ahead of Print.
Transactions through mobile commerce for tourism-related products and services are increasing. This phenomenon can lead to impulse buying due to technological features and personal inclinations. However, few studies have shed light on the phenomenon empirically. The purpose of this study is to investigate what motivates buyers to purchase tourism products through mobile commerce and how these motives impact consumers’ impulse buying behavior. First, we interviewed participants to study their motivation for mobile commerce application use. Then, we extracted the motivation factors and examined how these factors affect impulse purchase intentions for tourism products through mobile commerce applications. To do this, we administered a questionnaire survey. In addition, fuzzy-set qualitative comparative analysis (fsQCA) provided in-depth analysis of factors that can influence impulse buying. Results show that convenience and ubiquity have an effect on perceived value. Furthermore, perceived value, notice of special promotion, and impulsiveness have a direct effect on impulse buying behavior. According to the results of the fsQCA, not only impulsiveness but also other factors can serve as antecedents to impulse buying behavior.
Citation: Journal of Vacation Marketing
PubDate: 2022-03-29T07:57:06Z
DOI: 10.1177/13567667221090991
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- Virtual reality in retirement communities: Technology acceptance and
tourist destination recommendation-
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Authors: Franco Sancho-Esper, Liudmila Ostrovskaya, Carla Rodriguez-Sanchez, Fernando Campayo-Sanchez
First page: 275
Abstract: Journal of Vacation Marketing, Ahead of Print.
Despite the importance of analysing virtual reality (VR) technology acceptance by older adults and investigating the use of this technology as a marketing tool to enhance destination tourism word of mouth (WOM), no study seems to have addressed these issues. Thus, this study explores how the technology acceptance model (TAM) and anxiety regarding the use of VR after virtually visiting a tourist destination influence older adults’ intention to reuse VR for tourism. Most importantly, this study examines whether this intention is related to WOM recommendations of a virtually visited tourist destination. Using a combination of quantitative (PLS) and qualitative (thematic analysis) methods, this study uses data gathered from older adults living in four continuing care retirement communities. VR glasses (Oculus Go Standalone) were used to virtually visit the Carnival of Venice. Results show that the TAM factors are key drivers of older adults’ use of VR, which in turn influences tourist destination recommendations. Anxiety was found to reduce the VR device's perceived ease of use, but it was not found to be related to perceived usefulness. Implications for practitioners and possible directions for future research are discussed.
Citation: Journal of Vacation Marketing
PubDate: 2022-02-23T02:24:34Z
DOI: 10.1177/13567667221080567
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- Pro-environmental behaviour of the residents in sensitive tourism
destinations-
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Authors: Jiaqi Li, Timothy J. Lee, Nan Chen, Keun-Soo Park
First page: 291
Abstract: Journal of Vacation Marketing, Ahead of Print.
This study focuses on the antecedents of sustainable development in tourism destinations and explores residents’ environmental knowledge and perceived justice and how these influence pro-environmental behaviour. The study discusses: (a) environmental knowledge and environmental sensitivity; (b) perceived justice and residents’ satisfaction; (c) place attachment; and (d) pro-environmental behaviour. By presenting seven hypotheses for analysis, the study develops a measurement framework that involves resident perception of justice in Kaifeng, one of the first sets of the 24 ‘Historical and Cultural Cities in China’. A pilot survey (103 respondents) and a final survey (558) were conducted to identify the role of the antecedents of residents’ pro-environmental behaviour in a tourism destination. The results reveal the positive influence of environmental knowledge, environmental sensitivity, and perceived justice on pro-environmental behaviour. This finding expands our cognition of the inter-relationships of the dimensions that belonged to the construct. The study illustrates that perceived justice significantly influences overall community satisfaction and indirectly impacts pro-environmental behaviour in tourism destinations. This pioneering study thus expands the early framework of pro-environmental behaviour and provides practical information to amplify the concept of justice in tourism studies.
Citation: Journal of Vacation Marketing
PubDate: 2022-05-25T07:11:48Z
DOI: 10.1177/13567667221101406
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