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Authors:Michael Christofi, Demetris Vrontis, Riad Shams, Zhanna Belyaeva, Michael R Czinkota Pages: 823 - 825 Abstract: Journal of Hospitality & Tourism Research, Volume 46, Issue 5, Page 823-825, June 2022.
Citation: Journal of Hospitality & Tourism Research PubDate: 2022-05-14T09:49:59Z DOI: 10.1177/10963480221091976 Issue No:Vol. 46, No. 5 (2022)
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Authors:Elaine Yulan Zhang, Bob McKercher, Tony S. M. Tse Abstract: Journal of Hospitality & Tourism Research, Ahead of Print. This study proposes a qualitative means–end approach that considers both product preferences and personal values in segmenting the emerging luxury travel market. Many studies have treated this market as homogeneous, emphasizing luxury travelers’ common characteristics. However, distinct segments of luxury travelers can be identified using this new approach. Soft laddering interviews with 30 Chinese luxury travelers revealed diverse levels of luxuriousness in travel modes (means) and various personal values associated with luxury travel (ends), such as status and family security. These differences segment the luxury travel market. Despite its limited sample size, this study empirically demonstrated the effectiveness of means–end segmentation. The results of this study provide a solid basis for future larger-scale studies and have practical implications for practitioners in the luxury travel market. Citation: Journal of Hospitality & Tourism Research PubDate: 2022-06-17T10:11:30Z DOI: 10.1177/10963480221103224
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Authors:Li Miao, Melissa Baker, Karen Hughes, Sangkyun Kim, Lu Lu, Manisha Singal, Cheri Young Abstract: Journal of Hospitality & Tourism Research, Ahead of Print.
Citation: Journal of Hospitality & Tourism Research PubDate: 2022-06-10T09:12:28Z DOI: 10.1177/10963480221104406
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Authors:Hhye Won Shin, Alei Fan, Laurie Wu Abstract: Journal of Hospitality & Tourism Research, Ahead of Print. Applying dual-process theory, the current research examines the impact of written style (i.e., fact-based vs. emotion-based) and subject focus of online reviews (i.e., property-focused vs. host-focused) on customer trust and booking intention in the peer-to-peer (P2P) accommodation context. Following a theory-led conceptualization of customer trust in the P2P accommodation context, a series of three scenario-based experimental studies are conducted to examine the proposed hypotheses. Study results show that fact-based (vs. emotion-based) reviews of the property/host enhance customers’ booking intention, which is mediated by trust in the property/host, respectively. Moreover, among fact-based reviews, host-focused (vs. property-focused) reviews lead to a higher level of booking intention among female customers, but male customers show no significant difference in booking intention when reading either host-focused or property-focused reviews. The present research findings bear important theoretical and managerial implications for researchers and P2P accommodation practitioners alike, which are discussed at the end. Citation: Journal of Hospitality & Tourism Research PubDate: 2022-06-09T06:24:13Z DOI: 10.1177/10963480221100244
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Authors:Xiao Long Ma(马晓龙), Lu Yang(杨璐), Rong Wang(王蓉), Mei Ling Dai(代美玲) Abstract: Journal of Hospitality & Tourism Research, Ahead of Print. Rural residents’ enthusiasm and persistence for participation in tourism employment contribute to the sustainable development of destination tourism. Taking Majiagou village in Hebei Province as a case study, this research focused on changes to residents’ participation behavior in tourism employment, using unstructured interviews and observations. Bounded rational decision theory was applied to delineate the decision-making process of tourism employment participation. The results indicated that rural residents’ participation in tourism employment was subject to a dynamic process of change across three phases: trial participation, herd participation, and selective withdrawal. This evolution is specifically guided by an internal mechanism consisting of "tourism industry attributes—individual bounded rationality—individual employment decision-making.” The study provides an effective analytical framework for characterizing the behavior of rural residents in a tourism community and offers managerial implications for the government to improve the effectiveness and sustainability of community participation. Citation: Journal of Hospitality & Tourism Research PubDate: 2022-05-13T09:56:55Z DOI: 10.1177/10963480221095722
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Authors:Jahyun Song, Hailin Qu, Xiang (Robert) Li Abstract: Journal of Hospitality & Tourism Research, Ahead of Print. Customers’ value co-creation behavior plays an essential role on brand pages, which many hospitality firms adopt to create value with customers. However, current understanding of the elements, drivers, and dynamics of such behavior is limited. Based on the value co-creation literature, motivation–opportunity–ability theory, and the dual identification framework, this study sought to bridge this knowledge gap. Specifically, this research clarified customer engagement behavior (CEB) and customer citizenship behavior (CCB) as respective in-role and extra-role behaviors of value co-creation and revealed their positive relationship. Structural equation modeling indicated that motivations (seeking assistance and diversion), social presence, and brand knowledge positively influenced CEB, which then affected CCB directly and indirectly through customer–brand identification. Moreover, functional benefits did not trigger meaningful CEB, and customer–community identification had a minimal impact on CCB. Overall, these insights can help practitioners manage their brand pages more effectively to co-create value with customers. Citation: Journal of Hospitality & Tourism Research PubDate: 2022-05-13T07:04:41Z DOI: 10.1177/10963480221095721
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Authors:Lydia Hanks, Nathan Line, Tarik Dogru, Lu Lu Abstract: Journal of Hospitality & Tourism Research, Ahead of Print. During the COVID-19 pandemic, many restaurants faced a shift from a dine-in based service model to a takeout-based model. As a result of the qualitative differences between dine-in and take-out experiences, there was a corresponding change in customers’ electronic word of mouth (EWOM) behavior. While pre-pandemic EWOM behavior relied on dine-in specific factors such as décor, lighting, and employee interactions, take-out dining relies less on these types of atmospheric elements to drive post-consumption evaluations. Accordingly, the purpose of this research was to explore the drivers of take-out dining EWOM by examining the effects of altruism, self-enhancement, and restaurant affiliation. Using the psychological framework of Underdog Theory, the results showed that both self-enhancement and altruistic motives result in positive EWOM, but that this relationship was moderated in important ways based on whether the restaurant was independently owned or part of a chain. Citation: Journal of Hospitality & Tourism Research PubDate: 2022-05-03T11:18:27Z DOI: 10.1177/10963480221092704
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Authors:Ming Lei, Wei Chen, Jianshe Wu, Yingying Zhang, Yan Lv Abstract: Journal of Hospitality & Tourism Research, Ahead of Print. This paper provides a critical review of studies using neurophysiological measures in tourism and hospitality. Among 145 articles covering 20 years of research, 16 studies applied either electroencephalography (EEG), functional magnetic resonance imaging (fMRI), or skin conductance (SC) measures in tourism and hospitality settings. Results show that, in general, (1) EEG studies investigated the relationships between EEG components and attention/emotion induced by destination advertisements; (2) fMRI studies examined the correlation between brain area activation and behavior (e.g., visit intention); and (3) SC studies focused on emotional responses to tourism stimuli. Neurophysiological techniques are theoretically and practically useful in tourism and hospitality: these tools uncover subjects’ objective, unbiased, and real-time responses to provide academic insight and guide industry practitioners’ decisions. Directions for future research are proposed along with solutions to address the current limitations of neuroscience measures in tourism and hospitality applications. Citation: Journal of Hospitality & Tourism Research PubDate: 2022-04-22T06:29:57Z DOI: 10.1177/10963480221091117
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Authors:Demi Shenrui Deng, Hyun Jeong Kim, Hyounae (Kelly) Min, Jessica C. Murray Abstract: Journal of Hospitality & Tourism Research, Ahead of Print. This study examines how two error cultures (error management and error aversion) influence customer-oriented behavior through negative affectivity and job satisfaction. We collected two samples: one for the error-aversive scale validation (n = 140) and the other for the conceptual model (n = 381). All responses are from contact employees working for mid-scale to luxury hotels in a metropolitan city in China. The findings reveal that mid-scale hotels are more error-averse than upscale hotels; upscale and luxury hotels are more inclined to error-management than mid-scale hotels. Further, error strains and error cover-up do not converge as lower-order constructs for error aversion; cover-up appears to be the truly opposite of error management. Cover-up along with strains decreases customer-oriented behavior through negative affectivity. In contrast, error management increases customer orientation through job satisfaction. This study contributes to the literature of organizational error culture by incorporating two opposite error cultures into the proposed model. Citation: Journal of Hospitality & Tourism Research PubDate: 2022-04-11T10:06:06Z DOI: 10.1177/10963480221088526
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Authors:Breffni M. Noone, Michael S. Lin, Amit Sharma Abstract: Journal of Hospitality & Tourism Research, Ahead of Print. The government-mandated closure of U.S. restaurants for in-restaurant dining during the early stages of the COVID-19 crisis cast a spotlight on operators’ ability to effectively innovate, and re-imagine their product offerings. In this context, this research draws on the resource-advantage theory of competitive advantage, proposing that (1) an adhocracy culture is a key internal resource that operators can leverage to drive rapid incremental product innovation under forced change, and (2) firm size is a contextual factor that moderates the degree of incremental product innovation-firm performance relationship. Findings from two empirical studies indicate that adhocracy culture positively and indirectly effects firm performance through degree of incremental product innovation, and that this effect is moderated by firm size. Larger firms yield superior performance effects due to access to a network of interconnected resources for rapid innovation diffusion in a crisis. Citation: Journal of Hospitality & Tourism Research PubDate: 2022-04-08T09:32:31Z DOI: 10.1177/10963480221086846
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Authors:Lu Lu, Ruiying Cai Abstract: Journal of Hospitality & Tourism Research, Ahead of Print. This research aims to examine the role of menu messaging (implicit vs. explicit) used to disclose the healthy food item in shifting diner perceptions and purchase intentions. Drawing on a consumer experiment, the results establish a menu messaging effect on diners’ purchase intentions of healthy items and the underlying mechanism via psychological reactance and perceived attractiveness. Explicit (vs. implicit) messaging negatively affects consumer purchase intentions, which is due to 1) increased psychological reactance (i.e., perceived threat of freedom and counterarguing) and 2) decreased perceived attractiveness. The menu messaging effect is further conditioned by diners’ goal orientation (pleasure vs. goal). Under a goal-driven mindset, the messaging effect is more pronounced compared to a pleasure-driven mindset. This research is among the first to establish a significant role of menu messaging in healthy item communication at restaurants. Theoretical and managerial are further elaborated. Citation: Journal of Hospitality & Tourism Research PubDate: 2022-04-08T08:57:10Z DOI: 10.1177/10963480221087965
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Authors:Yanyan Zheng, Wei Wei, Lu Zhang, Tianyu Ying Abstract: Journal of Hospitality & Tourism Research, Ahead of Print. Classical gardens offer ample cultural and natural landscapes for visitors to appreciate. Taking the tourist gaze as a theoretical lens, this study assumes a netnographic approach and conducts narrative analysis on travel blogs to explore visitors’ experiences at Chinese classical gardens. Findings revealed key domains of the gaze object (i.e., macro-level structural design and micro-level elements) and the way of gaze (i.e., spatial and temporal), which formed the Chinese gaze in the tourism context. Results further showed how gaze contributed to Yijing development, a unique Chinese aesthetic concept. This study enriches the tourism and aesthetics literature by positioning a classical aesthetic concept (Yijing) within a modern tourism practice (gaze). Practical implications for tourism development and destination marketing are provided. Citation: Journal of Hospitality & Tourism Research PubDate: 2022-04-06T06:42:29Z DOI: 10.1177/10963480221085958
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Authors:Sebastian Filep, Brent D. Moyle, Liubov Skavronskaya Abstract: Journal of Hospitality & Tourism Research, Ahead of Print. Research on tourists’ eudaimonic and hedonic wellbeing has grown exponentially in the tourism literature. The paper re-examines the conceptualization of psychological tourist wellbeing. While there is agreement that tourist wellbeing is multidimensional in nature, it is unclear what specific dimensions, or psychological domains, underpin tourists’ hedonic and eudaimonic wellbeing. Models that summarize these domains seemingly overlap, notably the PERMA and DRAMMA models. Ideas on re-conceptualizing tourist wellbeing are proposed. A new conceptual model re-organizing hedonic and eudaimonic dimensions of tourists’ psychological wellbeing is presented for consideration in future research. This new model is termed DREAMA. It consists of the following dimensions: detachment-recovery (DR); engagement (E); affiliation (A); meaning (M); and achievement (A). The new affiliation dimension now includes both social connections and tourists’ connections with the natural environments, thus reframing tourist wellbeing conceptualization beyond human-to-human contact. Citation: Journal of Hospitality & Tourism Research PubDate: 2022-04-06T06:38:09Z DOI: 10.1177/10963480221087964
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Authors:Sean P. McGinley, Xiaolin (Crystal) Shi Abstract: Journal of Hospitality & Tourism Research, Ahead of Print. Moral Foundations Theory is used to help explain human behavior and beliefs across cultural contexts. In this study, one specific foundation, loyalty, was used to predict intentions to stay in an organization and job embeddedness. Regulatory focus was proposed as a moderator to the association with prevention focus being found to be particularly salient. A total of 744 hospitality workers were recruited and acted as participants for this study. A two-wave time-lagged design was applied for the data collection. The results showed that loyalty as a moral foundation predicted organizational retention, and that the association was mediated by job embeddedness. Furthermore, the results suggested that prevention focus moderates the relations between hospitality employees’ loyalty and job embeddedness, and between loyalty and intention to stay. The positive associations become stronger for the prevention-focused employees. Citation: Journal of Hospitality & Tourism Research PubDate: 2022-04-06T06:36:38Z DOI: 10.1177/10963480221085510
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Authors:Simone Bianco, Florian J. Zach, Manisha Singal Abstract: Journal of Hospitality & Tourism Research, Ahead of Print. Although Airbnb debuted in 2008, incumbent lodging firms did not fully recognize it as a legitimate competitor for several years. However, as Airbnb made inroads into the accommodation business, hotel firms and their investors started to take notice and to legitimize its disruptive role. In this paper, we investigate investors’ awareness of the disruptor Airbnb as a competitor of incumbent lodging firms. Specifically, we assess the effect of awareness on incumbent hotel management and hotel property owner firms. Employing an event study methodology, our analysis finds that Airbnb performance milestones negatively affect incumbents’ market value. This research contributes to our understanding of the role played by investors and financial analysts in shaping competitive markets by legitimizing an industry disruptor and by spurring competitive action among incumbent firms. Citation: Journal of Hospitality & Tourism Research PubDate: 2022-04-04T06:31:15Z DOI: 10.1177/10963480221085215
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Authors:Fei Hao, Richard T. R. Qiu, Jinah Park, Kaye Chon Abstract: Journal of Hospitality & Tourism Research, Ahead of Print. Contactless hospitality services are an expensive endeavor with an uncertain return on investment. This study explores these services from the perspective of hotel guests’ willingness to pay (WTP). To this end, 10 discrete choice experiments were conducted on 1,939 Chinese hotel guests to test a hybrid choice model. The findings indicate that hotel guests’ WTP is influenced by hotel attributes, hotel scale, customer demographics, travel-related variables, technology readiness, and health concerns. Generally, there is significant heterogeneity in the WTP for different contactless amenities, such as for contactless room entrance, contactless payment system, contactless elevator service, robotic services, a smart room, and contactless front desk services. This study contributes to the knowledge on technology implementation in the hospitality industry and the WTP for hotel amenities. Furthermore, it guides hotel practitioners to invest smartly and rationally in contactless services. Citation: Journal of Hospitality & Tourism Research PubDate: 2022-03-05T06:38:22Z DOI: 10.1177/10963480221081781
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Authors:Ruijuan Hu, Gang Li, Anyu Liu, Jason Li Chen Abstract: Journal of Hospitality & Tourism Research, Ahead of Print. Through a systematic review of recent publications on residents’ quality of life (QOL) in relation to tourism development (TD), this study surveys associated dynamics and emerging trends. Several patterns are observed: i) geographic areas of interest have expanded from developed economies to developing economies; ii) an array of theories and concepts have been introduced or merged with classic frameworks; iii) subjective composite approaches have dominated residents’ QOL measurement; and iv) the direct and indirect influences of TD on residents’ QOL constitute a main focus of recent work. Future work can take several directions: i) establishing a conceptual framework to link tourists’ and residents’ perspectives on QOL; ii) combining subjective and objective scales to improve generalizability; iii) employing longitudinal designs with innovative methods to offer insight into the dynamics of the TD–QOL nexus; and iv) investigating QOL/well-being from the eudaimonic tradition to accommodate diversified elements and broader perspectives of QOL. Citation: Journal of Hospitality & Tourism Research PubDate: 2022-03-01T08:46:59Z DOI: 10.1177/10963480221081382
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Authors:Fei Hao, Eunhye (Olivia) Park, Kaye Chon Abstract: Journal of Hospitality & Tourism Research, Ahead of Print. Social media plays an important role in disaster risk reduction and management. This study brings text, emotion, and timeline analyses together to increase our understanding of online travel community members’ emotional dynamics and meaningful themes of concerns during the early months of the COVID-19 pandemic. Qualitative data was collected from three online travel communities on Reddit. We found that, as the pandemic continued, Redditors’ concerns shifted from context-related external issues to daily-life-related internal issues. Furthermore, group-based emotions formed by the virtual community evolved positively, which can be beneficial for restoring confidence in travel after the pandemic. After presenting the results, we discuss their theoretical and practical implications. Citation: Journal of Hospitality & Tourism Research PubDate: 2022-03-01T08:42:58Z DOI: 10.1177/10963480221081115
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Authors:Pieter C. M. Cornelis, Wim Strijbosch, Philip Corsius Abstract: Journal of Hospitality & Tourism Research, Ahead of Print. Dark rides are archetypal theme park attractions that provide compelling experiences through carefully structured experience designs. In a literature review, we follow and slightly modify Langhof and Güldenberg’s conceptualization of the dark ride experience (DRE) and suggest that the DRE mostly consists of narrative transportation, presence, flow, and emotions. However, to what extent these conceptualizations match actual dark ride supply remains unexamined. Therefore, we evaluate 238 dark rides in the EMEA region on product determinants of the DRE and compare literature-based conceptualizations of the DRE against actual dark ride supply. Findings indicate that dark rides highly vary in terms of storytelling, theming, and pervasive interactivity, thus questioning whether all components of the DRE always apply to the full dark ride spectrum. Proposing the Dark Ride Cube as a dark ride typology, Langhof and Güldenberg’s conceptualization of the DRE is largely confirmed, as well as the currently suggested modifications. Citation: Journal of Hospitality & Tourism Research PubDate: 2022-02-22T05:30:38Z DOI: 10.1177/10963480221080331
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Authors:Alei Fan, Laurie Wu, Yiran Liu Abstract: Journal of Hospitality & Tourism Research, Ahead of Print.
Citation: Journal of Hospitality & Tourism Research PubDate: 2022-02-15T05:25:23Z DOI: 10.1177/10963480221076467
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Authors:In-Jo Park, Shenyang Hai, Peter Beomcheol Kim Abstract: Journal of Hospitality & Tourism Research, Ahead of Print. Drawing on the affective events theory, this study examined the detrimental effects of supervisors’ emotional expression variability on hospitality employees’ emotional experience variability and service performance, and whether employees’ emotion management buffers such negative impacts. The research hypotheses were examined using longitudinal data collected from 145 hotel employees of multiple hotel companies who completed surveys in four phases: Time 1 (i.e., daily surveys for seven workdays to assess supervisors’ emotional expression variability), Time 2 (i.e., daily surveys for 7 workdays to assess employees’ emotional experience variability), Time 3, and Time 4 (i.e., a survey rated by supervisors). The results show that supervisors’ emotional expression variability has an indirect effect on employees’ service performance through employees’ emotional experience variability, and employee emotion management mitigates the related detrimental effects. Theoretical and managerial implications are discussed for hospitality researchers and practitioners. Citation: Journal of Hospitality & Tourism Research PubDate: 2022-02-08T09:05:27Z DOI: 10.1177/10963480221076782
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Authors:Xiangping Li, B. Bynum Boley, Fiona X. Yang Abstract: Journal of Hospitality & Tourism Research, Ahead of Print. Grounded in Weber’s theory of formal and substantive rationality, this study aims to examine the influences of economic and noneconomic factors, namely resident empowerment and trust, on resident support for gaming tourism, a controversial type of tourism development. In particular, with data collected before and during the COVID-19 pandemic, the study also examines how resident perceptions of economic and noneconomic benefits of tourism have changed as a result of the pandemic. Findings show that perceived economic benefits and trust in government were significant determinants before and during the pandemic; however, the effects of empowerment seem to be mixed, depending on how controversial gaming tourism was at the time of data collection. Results suggest gaming tourism is viewed more critically during periods of high volume and that when gaming tourism dries up, residents start to become more supportive and to see the economic and noneconomic benefits in a different light. Citation: Journal of Hospitality & Tourism Research PubDate: 2022-02-08T09:01:26Z DOI: 10.1177/10963480221076474
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Abstract: Journal of Hospitality & Tourism Research, Ahead of Print.
Citation: Journal of Hospitality & Tourism Research PubDate: 2022-02-05T09:04:05Z DOI: 10.1177/10963480221080836
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Authors:Paula Remoaldo Abstract: Journal of Hospitality & Tourism Research, Ahead of Print.
Citation: Journal of Hospitality & Tourism Research PubDate: 2022-02-04T11:49:11Z DOI: 10.1177/10963480221074282
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Authors:Huiling Huang, Stephanie Q. Liu, Zhi Lu Abstract: Journal of Hospitality & Tourism Research, Ahead of Print. Recent research suggests that not only what is said (i.e., opinions) but also how it is said (i.e., language styles) can affect persuasion. Extending this stream of work, the current research aims to understand how language assertiveness affects online review persuasion. Study 1 explores consumers’ general perceptions of assertive versus nonassertive language and opinions about their relative persuasiveness in online reviews. Study 2 utilizes an experimental design to examine the congruency effects between language assertiveness and temporal distance on consumer responses. We find that online reviews containing assertive (vs. nonassertive) language engender higher perceived review helpfulness and more favorable attitudes toward the reviewed business for consumers whose travel time is in the distant future, whereas nonassertive (vs. assertive) language is more effective for consumers whose travel time is in the near future. Furthermore, mediation analysis results suggest that psychological comfort is the underlying mechanism explaining such effects. Citation: Journal of Hospitality & Tourism Research PubDate: 2022-02-04T11:46:10Z DOI: 10.1177/10963480221074280
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Authors:Yanan Dong, Xinyuan Zhao, Yuan Yuan, Huijuan Dong, Jing Jiang Abstract: Journal of Hospitality & Tourism Research, Ahead of Print. Differentiated empowering leadership is common in organizations; however, its effect on employee proactive customer service performance remains less understood. Drawing on social comparison theory, this study proposes a multilevel model for how and when differentiated empowering leadership affects employee proactive customer service performance. The study, based on a sample of 228 employees from 77 teams in China, shows a negative relationship between differentiated empowering leadership and employee proactive customer service performance through employee organization-based self-esteem. This indirect relationship is moderated by empowering leadership and employee prosocial motivation. Specifically, the influence of differentiated empowering leadership on employee organization-based self-esteem is more negative when employees receive low empowering leadership, and the relationship between employee organization-based self-esteem and proactive customer service performance is more positive for employees with high prosocial motivation. These findings extend previous knowledge on differentiated empowering leadership and provide practical insights for hotel managers. Citation: Journal of Hospitality & Tourism Research PubDate: 2022-02-04T11:44:07Z DOI: 10.1177/10963480221074270
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Authors:Daisy X. F. Fan, Cathy H. C. Hsu, Andy Xiaofeng Liu Abstract: Journal of Hospitality & Tourism Research, Ahead of Print. Hotel performance is one of the core concerns for managers and investors. However, a clear pathway from investment in branding to hotel performance is scarce. To fill this research gap, the study aims to explore the effects of brand identity, physical facility quality, and brand equity on hotel performance; and to examine the moderating effect of social capital in the brand–performance transformation model in both international and domestic brand hotel settings. Data were collected from 1,201 hotel managers in China, with 757 from international and 444 from domestic brand hotels. Theoretically, this study represents a first attempt to reveal the indirect roles that social capital plays in the hotel financial performance formation. The identified brand–performance pathway also provides implications for hotel practitioners regarding how to boost desirable hotel performance through both internal and external resources. Citation: Journal of Hospitality & Tourism Research PubDate: 2022-02-04T10:24:46Z DOI: 10.1177/10963480221074278
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Authors:Sung Gyun Mun, Sangwon Park Abstract: Journal of Hospitality & Tourism Research, Ahead of Print. Weather is one of the critical factors that influence tourists’ destination choices and activities. Apart from ambient temperature anomaly, rain anomaly is also an important factor considered by tourists when they plan and modify their vacation and holiday trips. This study confirms the important role of abnormal weather conditions in explaining hotel performance, such as occupancy, average daily rate, and revenue per available room. Moreover, operational performance indicators are observed to exhibit dynamic patterns in response to abnormal weather conditions in accordance with different types/classes of hotels. Evidence indicates that tourists prefer to stay at full-service hotels with complete facilities rather than at hotels with limited facilities and services during an abnormally heavy rain situation. Therefore, the findings of this research suggest a useful determinant (i.e., weather changes) of revenue management practices for hotel firms to maximize their operating performance. Citation: Journal of Hospitality & Tourism Research PubDate: 2022-01-22T06:58:51Z DOI: 10.1177/10963480211070211
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Authors:Yang Yang, Xing Zhou, Lele Fan, Hongmei Yin, Hailin Qu Abstract: Journal of Hospitality & Tourism Research, Ahead of Print. Based on the case of Gaoshanliushui in China, our research empirically examines the mediating effect of tourists’ flow experience on the relationship between perceived placeness and satisfaction as well as their perceived authenticity from the perspective of existential authenticity in the ethnic tourism context. Moreover, we present a moderated mediation model and postulate the role that tourists’ cultural intelligence plays in improving satisfaction and perceived authenticity. We review the way it links perceived placeness to outcomes through the flow experience. The theoretical model and hypotheses were empirically tested using 509 questionnaires collected in July 2019. The theoretical and managerial implications are discussed. Citation: Journal of Hospitality & Tourism Research PubDate: 2022-01-22T06:56:53Z DOI: 10.1177/10963480211070039
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Authors:Jingya Wang, Yao-Chin Wang, Lu Zhang, Rachel J. C. Fu Abstract: Journal of Hospitality & Tourism Research, Ahead of Print. Given the importance of booth attractiveness at trade expositions, this study sets out to develop a scale measuring booth attractiveness (Study 1) and to examine its effectiveness in motivating attendees’ purchasing behavior (Study 2). Study 1 includes three steps: (1) item generation through a thorough review of the literature, focus group, and comments from experts, (2) item purification with exploratory factor analysis using 122 samples, and (3) reevaluating items with confirmatory factor analysis using 129 samples. A six-dimensional scale of booth attractiveness was developed in Study 1. Based on the theory of mental budgeting, Study 2 was conducted to examine the effects of booth attractiveness on the mechanism of attendees’ purchasing behavior using 323 samples. Results of Study 2 suggest that booth attractiveness could directly motivate impulse buying or indirectly through mental budgeting. Impulse buying, then, results in post-purchase guilt and anticipated satisfaction. Meanwhile, postpurchase guilt reduces anticipated satisfaction. Citation: Journal of Hospitality & Tourism Research PubDate: 2022-01-08T08:58:13Z DOI: 10.1177/10963480211070031
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