Authors:investur investur, Eunice R. Lopes, Jorge Simões, Júlio Silva Pages: 1 - 14 Abstract: Tourism has had a strong growth through the diversification of tourist products, which tend to be oriented towards new tourist offers and experiences. Nautical tourism as a tourist product in the Central region of Portugal, Medio Tejo is one of these cases. The main objective of this study is to determine the perception of tourists about the practice and contribution of wakeboarding to the development of the region. To achieve the objective, the study investigates different sources of data related to nautical tourism in the Central region. The process of quantitative analysis of this article foresees a more significant sample in the future, replicated in a more favourable time for the practice of the aquatic modality of wakeboard. The results obtained show the importance given to the decision to choose the nautical destination, being based on the characteristics of the region about the attribution of the qualities of attractiveness of the tourist destination. It is concluded that hospitality, reception, accessibility, and the opportunity to practice nautical activities are the fundamental attributes for the school of this destination and of nautical tourism as a tourist product of this region. PubDate: 2022-07-01 Issue No:Vol. 5, No. 3 (2022)
Authors:investur investur, Carlos Ríos Llamas, Rocío Ramírez Villalpando Pages: 15 - 33 Abstract: Gastronomy plays a central role in the economic growth of Heritage Cities. The socioeconomic changes and the regulations established after the SARS-CoV-2 pandemic, manifested themselves in the adaptation of heritage environments in order to maintain the existing socioeconomic dynamics. In this paper, several restaurants in the historic centers of Zacatecas and San Miguel de Allende were investigate pointing to commercial behavior and architectural alteration in buildings with the aim of integrating them into the tourist service structures that are available in the new regulations. The research evidenced the opportunities offered by the rooftops of heritage cities, both in aesthetic, health, and economic terms. In the same way, the historical and environmental implications of the commercia growth in these sites of great cultural value are observed, in order to better understand the process of commodification of the terraces. This article proposes a framework to identify commercial patterns based on the aerial perception of two cities with great urban-architectural richness. With this objective, restaurants with terraces in Zacatecas and San Miguel de Allende are represented; then the type of interventions carried out on the heritage buildings to establish a commercial space on the roof is shown; Finally, a critical assessment of the regulations and the implications of restaurants with an aerial view as a health alternative and risk for heritage authenticity is established. PubDate: 2022-07-01 Issue No:Vol. 5, No. 3 (2022)
Authors:investur investur, María del Carmen Navarrete Torres Pages: 34 - 47 Abstract: The objective was to analyze the market, in order to promote and make it known as part of a marketing strategy, which could be successful as a different option in the already established routes that take place in the city. A documentary research was carried out with a qualitative-descriptive approach, secondary sources were consulted. Conclusions. The routes and tourist attractions already established do not always include a visit to the property. The San Juan Ernesto Pugibet market is widely recognized nationally and internationally for its specialized sale of gastronomic products, in addition to being a point of reference among the inhabitants of the capital. Currently, the owners of the premises face great challenges derived from the effects of the pandemic and that have forced them to modernize their traditional way of selling. PubDate: 2022-07-01 Issue No:Vol. 5, No. 3 (2022)
Authors:investur investur, Eduardo Villena-Alarcón Pages: 48 - 57 Abstract: Fashion has become a key concept for the tourism sector due to shopping tourism satisfies an additional incentive for both travellers and destination. Despite the increase in interest in shopping tourism and its importance for tourism destinations, the academic community has not been able to identify the importance of this activity for tourism destinations. This study aims to review the scientific production in order to further and improve the academic literature on shopping tourism. Based on this, the research resorts to the bibliometric analysis of the different articles published on the object of study in journals indexed in the Web of Science. The results respond to indicators such as quantity, quality, and structure in order to know the scientific production, identify the invisible university and discover future topics. This paper reveals an incipient interest in luxury shopping tourism PubDate: 2022-07-01 Issue No:Vol. 5, No. 3 (2022)
Authors:investur investur, Pamela Cueva Chacón, José Hayakawa Casas Pages: 58 - 68 Abstract: The historic center of Lima, declared a cultural heritage of humanity by UNESCO in 1991, is the territorial space that houses the largest concentration of museums in Peru and is one of the main touristic products of the city of lima. The adequate and efficient touristic management of this heritage can contribute to the sustainable development of Lima as a tourist destination in the long term. The analysis of the quality attributes most valued by foreign tourists from the perception of museum managers and tourism experts seek to contribute to the understanding of the dynamics between the tourism and culture sectors, on whose agreement depends on the development and diversification of the cultural tourism offers. Using a mixed-methods study, the quality attributes most valued by foreign visitors are analyzed, from the perspective of the managers of the museums most visited by foreign visitors, and of the receptive tour operators responsible for the design and offer of cultural experiences for this segment. This comparison allows us to recognize gaps and to pose improvements to the offer of cultural tourism based on the heritage resources of the city. The source triangulation method was applied in this study and the quality models of tourism services Tourqual (mondo t., 2014) and Histoqual (Frochot & Hughes, 2000) were considered as a reference framework. PubDate: 2022-07-01 Issue No:Vol. 5, No. 3 (2022)
Authors:investur investur, María Liliana N. Herrera Albrieu Pages: 69 - 78 Abstract: This work describes the actions carried out by the authorities of the provinces of La Rioja, belonging to the Northwest Region of the Argentine Republic, due to the crisis caused by the outbreak of SARS-Cov2, commonly known as covid19. The one that has been declared a pandemic by the World Health Organization-WHO on March 11, 2020. The President of the Argentine Nation decrees the next day, the social and compulsory isolation that has lasted approximately 7 months. Situation that has affected all areas of the normal development of the country. The activities of the national, provincial, and municipal public administration, education at all levels, etc., became mostly virtual. Face-to-face meeting were held with strict health protocol. The planning that the provincial government had planned to carry out regarding tourism has been deeply affected. However, beyond the pandemic and the restrictions that it has caused, the governor has decided to value the natural and cultural heritage. In this way, a large part of it has been prepared for when the measures were relaxed and circulation has gradually recovered its operation. Tourism little by little resumes its march, especially promoted by the preViaje program, created by the Ministry of Tourism and Sports of the Nation. The autor summarizes the actions carried out in the province of La Rioja, Argentina, during and after the quarantine. PubDate: 2022-07-01 Issue No:Vol. 5, No. 3 (2022)
Authors:investur investur, Eve del Carmen Medina, Sonia Medina Pages: 79 - 98 Abstract: Santiago del Estero, located in the heart of the Argentine Republic is characterized by being a tourist destination with a strong call in winter season, mainly due to its micro climate of pleasant temperature in the middle of winter in our region. In the city of Termas de Rio Hondo, for many years the thermal baths were the only possibility that was given to the tourist with scarce hotel infrastructure just to access the baths in the miraculous and healing hot springs. However, in recent years and with the effort of different actors managed to break with this propensity. The enormous public infrastructure effort made by the provincial government resulted in the interest of private investors. The growing hotel offer in quality and variety make it an attractive place of rest, supported not only by its hot springs and its typical gastronomy, but also spaces of recreational interest that are located there. This project hit a wall, called a pandemic, which, as a side effect, led to the economic ruin of entire villages. However, in a people accustomed to fighting, the hope of a better future rules in hearts and although here it was tried to survive, people are preparing to resurface in the post-pandemic. This work investigates and describes the efforts of the people of this province to revive the bet that has been made for years in Santiago del Estero, and with particular description, The Termas of Rio Hondo. PubDate: 2022-07-01 Issue No:Vol. 5, No. 3 (2022)
Authors:investur investur, María del Carmen Ancona Alcocer Pages: 99 - 106 Abstract: One of the sectors that suffered the most from the COVID-19 pandemic was Tourism, and the companies that revolve around this activity, among them are the Travel Agencies that were the link between tourists and the other organizations and institutions dedicated to promoting cities, countries and regions. In Tabasco before March 2019, the Travel Agencies were a profitable business of the 18 that were in force in the city of Villahermosa, and that they were prosperous companies, currently only half survive. The Research will be of a descriptive type, the factors for the survival of Travel Agencies and their Tourist competition will be analyzed with the digital platforms of sites dedicated to the sale of airline tickets, tourist circuits, and hotels on the Internet that grows day by day. PubDate: 2022-07-01 Issue No:Vol. 5, No. 3 (2022)
Authors:investur investur, Paula Almeida, Célio Gonçalo Marques, Cláudia Pires Silva, Marta Dionísio Pages: 107 - 119 Abstract: This study seeks to analyses the economic impact produced in the first trimester, by the support mechanism established by the legal tool Normative Decree nº 24/2021, created in order to implement the Reactivate Tourism Program/Bild the Future, presented in May 2021. The Resolution of the Ministers Council nº76/2021, 20th of May, that creates the referred program established a pack of actions and measures to answer the demands of tourism sector, after this severe economic and social impact due to COVID 19 pandemic. Being aware of the needs to support tourism companies, the mechanism intends to create financing instruments that, at the same time, will launch the retake of tourism activities and contribute to the goal of requalification, by betting on the companies digitization. The digital transition diagnosis as a sustainability factor in this economic sector, showed us that there has been a big progress in Portugal`s place in the worldwide ranking regarding sustainable tourism, and this support mechanism is willing to reinforce this position with some incentives to invest in digital contents and renew some practices in companies. Along this study we intend to analyze the immediate impact of these measures, by conducting some surveys to tourism micro, small and medium companies that fulfill the eligibility criteria to apply to projects that will be able to achieve digitalization goals. PubDate: 2022-07-04 Issue No:Vol. 5, No. 3 (2022)
Authors:investur investur, Javier Casanoves-Boix, Mónica Pérez-Sánchez Pages: 120 - 140 Abstract: This research was carried out to examine the role of digital branding in the tourism sector, and especially the brand identity on the Internet. To this end, the main contributions in the literature related to the study of the digital economy and its application in the tourism sector were analyzed, identifying which variables determine the implementation of digital branding strategies, and especially in terms of brand identity in the airline industry. Once a suitable model was established, a qualitative study was realized using a digital content analysis for a Spanish air operator, Vueling Airlines. The results obtained demonstrate the applicability of digital branding strategies, and specifically brand identity, to tourism business model based on the Internet, considering the determinant variables: (1) logo, (2) naming, (3) slogan, 4) claim, (5) color code and (6) typographic code. It is considered that this study can help managers and investors to face the specific challenges of digital brand identity in the airline industry. PubDate: 2022-07-04 Issue No:Vol. 5, No. 3 (2022)
Authors:investur investur, María del Consuelo Castañeda Barrera, Esther del Carmen Espinoza Castañeda, Ylda Celia Velázquez de la Rosa, Maria del Rosario Candía Díaz Pages: 141 - 156 Abstract: The internet, today, derived from the difficult times that we are going through originated from the covid-19 pandemic, it is necessary to carry out most of the daily activities such as work, academic, school, contracting services and purchasing of goods. Currently, the use of the internet is usually quite convenient since it avoids having to travel to traditional stores, also obliged to guarantee personal and family health safety, that is, to prevent mainly infections and because establishments are closed because of the pandemic as already mentioned above. Therefore, new technologies and the internet are gaining momentum, which have transformed people's lives in most of their daily activities. Online shopping is no exception, web users are easy targets of targeted advertising which makes them become potential consumers. PubDate: 2022-07-04 Issue No:Vol. 5, No. 3 (2022)
Authors:investur investur, Lourdes Lisset Guillén Soto, R. Alejandra Longa López, Rosse Marie Esparza Huamanchumo, Claudia Lucia Reategui Morales Pages: 157 - 175 Abstract: The objective of this research is to assess Cherry Liqueur as a traditional drink in the district of Huaura - Lima. For this, an investigation with an exploratory design was carried out, taking as a sample adults over 20 years of age in the district of Huaura. The survey was used as a data collection instrument. Starting from three specific objectives: historical value, production, and consumption. The results were obtained that the inhabitants give more value to the artisan elaboration because they maintain the tradition, also that there is a high local consumption, and that little by little it has been modernized. Likewise, the inhabitants feel represented by the Licor de Guinda since they give great value to the origin, history, and tradition, considering it as a regional drink with a national identity. Therefore, valuing the Cherry Liqueur as a traditional drink has shown through this research that, although it has changed over time, the investigation of our Peruvian gastronomy must be reflected in documents that serve as a theoretical basis to continue increasing concepts and knowledge to achieve a local cuisine based on the heritage and cultural values of a country. PubDate: 2022-07-05 Issue No:Vol. 5, No. 3 (2022)
Authors:investur investur, César Barboza Lara, Blanca Estela Montano Pérez, Luis Horacio Salas Torres Pages: 176 - 192 Abstract: The Pueblos Mágicos Program is a public policy of the Secretariat of Tourism, of Mexico created to promote recreation, preservation and conservation policies in localities with certain historical, natural or cultural characteristics. Since 2001, when the program began, there are currently 132 pueblos Magicos, where the state of Coahuila stands out, with seven, occupying the fifth place at the national level. The existence of these Pueblos Magicos in Coahuila (Arteaga, Candela, Cuatro Cienegas, Guerrero, Muzquiz, Parras de la Fuente and Viesca) presents challenges and opportunities to create development and well-being strategies for the benefit of the people in each town. Parras de la Fuente stands out for being the first place in northern Mexico with the appointment of Pueblo Magico, in 2004. From that moment on, it has witnessed several changes and tourism innovations that it is important to highlight. The general objective of this article is to investigate about the wine industry in Parras, from the perspective of the owners of different wine houses in town. Based on a qualitative approach, the article explores the perception around wine tourism in Mexico en Coahuila, the main strategies to improve the town of Parras and the effect of the pandemic in the operation of the business. PubDate: 2022-07-05 Issue No:Vol. 5, No. 3 (2022)
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