Authors:Kapil Gurung Pages: 1 - 8 Abstract: The recent COVID-19 pandemic has resulted an unprecedented impact on global economy. However, South Korea is effectively controlling the pandemic by implementing different level of social distancing measure. Most of the events are either postponed or cancelled and public places are operating by maintaining social distance and mandatory use of mask. Therefore, the aim of this study is to investigate the future impact on tourism and hospitality industry caused by social distancing due to pandemic. The conceptual methodology was used to discuss on the secondary data from various sources. The finding states that the flight operations were halted, hotel occupancy reduced, and employees forced to take unpaid leave. In addition, the result discussed on the negative impact on tourism and hospitality sector due to pandemic. This paper concludes with few positive signs in domestic tourism sector and suggestion for authority to execute best policy in future for whole tourism industry. PubDate: 2021-03-11 DOI: 10.31940/jasth.v4i1.2332 Issue No:Vol. 4, No. 1 (2021)
Authors:Putu Risky Meliarini, Made Sudiarta, Lien Darlina Pages: 9 - 17 Abstract: The purpose of this research is to determine the implementation of upselling as a strategy in increasing room sales at Alila Seminyak hotels and to find out alternative upselling strategies that should be implemented by Guest Relations Hosts in increasing room sales at Alila Seminyak hotels. The analysis technique used is the Sequential Exploratory mixed method design; Internal Factor Summary (IFAS) Matrix, External Factor Analysis Summary (EFAS) Matrix, Internal-External (IE) Matrix, SWOT analysis, and Quantitative Strategic Planning Matrix (QSPM). The analysis result of the IFAS matrix with the main strength is that the Alila Seminyak hotel has ten types of rooms that can support upselling activities to guests and can increase room sales, while the main weakness is the lack of providing special prices for guests who upselling. The analysis result of the EFAS matrix is that the main opportunity is the friendliness of the community, environment, and culture around the Alila Seminyak hotel, while the main threat is the tax policy that applies to tourists who are taken into consideration when wanting to upselling. Based on the results of the IE matrix analysis, the Alila Seminyak hotel is in the position of Growth Strategy (Cell II). The results of the SWOT analysis resulted in nine alternative upselling strategies, where three alternative upselling strategies were prioritized which were calculated by the QSPM matrix with a total TAS 232.64, 225.55, and 216.54. PubDate: 2021-03-11 DOI: 10.31940/jasth.v4i1.2049 Issue No:Vol. 4, No. 1 (2021)
Authors:Zulharman Zulharman, Mochamad Noeryoko, Ibnu Khaldun Pages: 18 - 26 Abstract: The purpose of this research is to explore the potential of ecotourism that can be developed in Sambori Tribe, Bima. Besides, to identify the right strategy for developing ecotourism on family medicinal plants in Sambori Tribe based on community and stakeholder perceptions. The research method used was descriptive methods with survey and observation techniques. The study using purposive sampling to get the correct data. The data is in the form of local herbal products developed into tourism destinations and economic benefits that are to improve the economic welfare of marginalized communities. Aspects of the development include flora in the form of herbs, fauna, natural attractions with a view of the mountains with cool air. in addition, this herbal plant can improve the accessibility and socio-cultural life of the community. Furthermore, the improvement of quality of life in Sambori, Bima is carried out through herbal obar plants to improve the quality of healthy life as well as an area with the potential of herbal plant ecotourism. It has a diversity of flora and fauna potentials as well as a very suitable landscape potential as a tourist attraction. The result of the study found that Sambori Tribe has the potential of flora and fauna and the landscapes.Public health development strategies in the future, not only can be done in hospitals, it can also be done at home through live pharmacies based on medicinal family plants that can be used as an improvement of public health, economy and ecotourism in the Sambori Tribe. in addition, with the potential of live pharmacies, will have an impact on the appeal of high biological nature with a beautiful natural panorama. PubDate: 2021-03-11 DOI: 10.31940/jasth.v4i1.2291 Issue No:Vol. 4, No. 1 (2021)
Authors:I Putu Yana Arya Kusuma, I Nyoman Rajin Aryana, I Gusti Agung Mas Krisna Komala Sari Pages: 27 - 34 Abstract: This research was conducted at The Trans Resort Bali, a 5-stars hotel located in Seminyak, Badung, Bali. The purposes of this research was to found out the factors affected the customers’ decision to hold an event, found out the most dominant factor and found out the strategies should be applied to maintain the factors and improve the number of events at The Trans Resort Bali. The sample was 74 respondents using cluster sampling technique. The steps taken in data processing was looking for the results of the validity test and the reliability test of the data, after that factor analysis consist of 6 steps. Based on the results of the research, there were 4 factors affecting the customers’ decision to hold events at The Trans Resort Bali. These factors are facility and environmental factors with a percentage of the variance of 46.193%, service quality factors with a percentage of the variance of 5.928%, information factors with a percentage of the variance of 5.503% and promotion factors with a percentage of the variance of 5.294%. The value of the accuracy of the model is 60% with a residual of 40%. From the 4 factors were found the most dominant factor which is facilities and environment factors consist of 4 variables, namely (1) Ballroom & Boardroom that is luxurious and spacious, (2) attractive and luxurious venue design, (3) strategic hotel location and (4) complete meeting and event facilities. PubDate: 2021-03-11 DOI: 10.31940/jasth.v4i1.2085 Issue No:Vol. 4, No. 1 (2021)
Authors:Luh Putu Ayunita Kartini, Ni Nyoman Triyuni, Nyoman Mastiani Nadra Pages: 35 - 41 Abstract: The purpose of this research is to know the implementation of service attributes and the benchmark of Front Office Department at Discovery Kartika Plaza Hotel to develop the services quality in front office department. The method of the data collection applied for this research are participant observation, interview, questionnaire, guests comment and documentation. This research used 30 respondents of front office staffs and the data was analyzed qualitative descriptively. The result of the study identified that, the implementation of service attributes in all sections in front office department is very good and all sections have score more than 4,0. The benchmark is Guest Service Agent with average score 4.95 or 20.89%. The lowest section is Telephone Operator with average score 4.43 or 18.69% because during working not care with SOP, not implement the service attribute so well, and the staffs have less knowledge on IT. The front office department should do the improvement and development on the service quality and the attitude of the staff. As the benchmark, the Gust Service Agent has done many ways to improve the service quality. The best way to improve the service quality, the hotel can use the benchmark as the standard to find the best strategy and technic how to improve and develop the service quality of the front office department at Discovery Kartika Plaza Hotel. The Guest Service Agent as the benchmark in front office department should be maintain their service as standard of the other sections to develop the service quality in the front office department at Discovery Kartika Plaza Hotel. PubDate: 2021-03-11 DOI: 10.31940/jasth.v4i1.1931 Issue No:Vol. 4, No. 1 (2021)
Authors:Nyoman Dini Andiani, I Made Antara, Wayan Ardika, I Nyoman Sunarta Pages: 42 - 49 Abstract: The paradigm of developing alternative tourism is a development option for Bali Aga village as a tourism village. This paper aims at investigating form of alternative tourism implementation in Bali Aga Village valued by its tourist activities. This research focuses on tourist aspects including the importance of culture, motives for travelling (what they do on holiday and how they feel and behave) such as participating with the local people making bamboo weaving, they felt like family members. Because of the interaction that makes tourists and local people very closely filled with a sense of kinship. The importance of this research is to determine how much the characteristics of alternative tourism have been implemented in Bali Aga village. This research is a qualitative research. Data were taken by administering purposive sampling technique. The results of the study are used as a basis for describing the application of alternative tourism concepts in two villages of Bali Aga, namely Pedawa Village and Sidatapa Village, Buleleng Regency. The study shows that (1) tourists really like the culture that is owned by the community, (2) the purpose of visiting tourists does have a purpose to get to know the culture of the community and be involved in people's lives; (3) visiting tourists live in the home of the Bali Aga village community. Thus, the totality of community involvement as actors of tourist service providers has been able to show the main characteristics of alternative tourism. PubDate: 2021-03-11 DOI: 10.31940/jasth.v4i1.2343 Issue No:Vol. 4, No. 1 (2021)
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