Subjects -> RECREATION, TRAVEL AND TOURISM (Total: 204 journals)
    - HOTELS AND RESTAURANTS (2 journals)
    - LEISURE AND RECREATION (24 journals)
    - RECREATION, TRAVEL AND TOURISM (178 journals)

RECREATION, TRAVEL AND TOURISM (178 journals)                     

Showing 1 - 36 of 36 Journals sorted alphabetically
40 [degrees] South     Full-text available via subscription   (Followers: 1)
Acta Economica Et Turistica     Open Access   (Followers: 1)
Advances in Hospitality and Tourism Research     Open Access   (Followers: 5)
Almatourism - Journal of Tourism, Culture and Territorial Development     Open Access   (Followers: 10)
American Journal of Tourism Management     Open Access   (Followers: 12)
American Journal of Tourism Research     Open Access   (Followers: 10)
Anatolia : A Journal of Tourism Research     Open Access   (Followers: 1)
Anatolia : An International Journal of Tourism and Hospitality Research     Hybrid Journal   (Followers: 6)
Annals of Tourism Research     Hybrid Journal   (Followers: 36)
ARA : Revista de Investigación en Turismo     Open Access  
ASEAN Journal on Hospitality and Tourism     Open Access   (Followers: 5)
Asia Pacific Journal of Tourism Research     Hybrid Journal   (Followers: 18)
Australian Antarctic Magazine     Free   (Followers: 5)
Bulletin of Kyiv National University of Culture and Arts. Series in Tourism     Open Access   (Followers: 1)
Caderno Virtual de Turismo     Open Access   (Followers: 2)
Cenário : Revista Interdisciplinar em Turismo e Território     Open Access  
Cornell Hospitality Quarterly     Hybrid Journal   (Followers: 7)
Craft Research     Hybrid Journal   (Followers: 2)
Cuadernos de Turismo     Open Access   (Followers: 2)
Current Issues in Tourism     Hybrid Journal   (Followers: 23)
Dusit Thani College Journal     Open Access  
E-Journal of Tourism     Open Access   (Followers: 8)
EchoGéo     Open Access  
Educación física y deporte     Open Access   (Followers: 1)
Espiga     Open Access   (Followers: 1)
European Journal of Tourism, Hospitality and Recreation     Open Access   (Followers: 4)
Event Management     Full-text available via subscription   (Followers: 7)
Gastroia : Journal of Gastronomy And Travel Research     Open Access   (Followers: 1)
Gaze: Journal of Tourism and Hospitality     Open Access  
Geofronter     Open Access  
Geotourism/Geoturystyka     Open Access  
Gestion Turistica     Open Access   (Followers: 1)
Globe, The     Full-text available via subscription   (Followers: 4)
Güncel Turizm Araştırmaları Dergisi     Open Access  
Hospitality & Society     Hybrid Journal   (Followers: 3)
Infinitum: Revista Multidisciplinar     Open Access   (Followers: 1)
Information Technology & Tourism     Full-text available via subscription   (Followers: 8)
Interaction     Full-text available via subscription   (Followers: 3)
International Journal of Applied Earth Observations and Geoinformation     Open Access   (Followers: 10)
International Journal of Applied Sciences in Tourism and Events     Open Access   (Followers: 3)
International Journal of Contemporary Hospitality Management     Hybrid Journal   (Followers: 11)
International Journal of Contemporary Tourism Research     Open Access   (Followers: 4)
International Journal of Culture Tourism and Hospitality Research     Hybrid Journal   (Followers: 20)
International Journal of Digital Culture and Electronic Tourism     Hybrid Journal   (Followers: 8)
International Journal of Entertainment Technology and Management     Hybrid Journal   (Followers: 1)
International Journal of Event and Festival Management     Hybrid Journal   (Followers: 7)
International Journal of Geoheritage and Parks     Open Access  
International Journal of Hospitality & Tourism Administration     Hybrid Journal   (Followers: 14)
International Journal of Hospitality and Event Management     Hybrid Journal   (Followers: 3)
International Journal of Hospitality Management     Hybrid Journal   (Followers: 10)
International Journal of Knowledge Management in Tourism and Hospitality     Hybrid Journal   (Followers: 5)
International Journal of Recreation and Sports Science     Open Access   (Followers: 4)
International Journal of Religious Tourism and Pilgrimage     Open Access   (Followers: 6)
International Journal of Tourism Anthropology     Hybrid Journal   (Followers: 11)
International Journal of Tourism Cities     Hybrid Journal   (Followers: 4)
International Journal of Tourism Policy     Hybrid Journal   (Followers: 8)
International Journal of Tourism Research     Hybrid Journal   (Followers: 15)
International Journal of Tourism Sciences     Hybrid Journal   (Followers: 4)
International Journal of Travel Medicine and Global Health     Open Access   (Followers: 1)
Journal of Applied Sciences in Travel and Hospitality     Open Access  
Journal of Business & Hotel Management     Partially Free   (Followers: 4)
Journal of China Tourism Research     Hybrid Journal   (Followers: 5)
Journal of Ecotourism     Hybrid Journal   (Followers: 3)
Journal of Environmental Management and Tourism     Open Access   (Followers: 15)
Journal of Franco-Irish Studies     Open Access   (Followers: 1)
Journal of Gastronomy and Tourism     Hybrid Journal   (Followers: 5)
Journal of Halal Product and Research     Open Access  
Journal of Heritage Tourism     Hybrid Journal   (Followers: 12)
Journal of Hospitality & Tourism Education     Hybrid Journal   (Followers: 9)
Journal of Hospitality & Tourism Research     Hybrid Journal   (Followers: 15)
Journal of Hospitality and Tourism Insights     Hybrid Journal   (Followers: 1)
Journal of Hospitality and Tourism Management     Full-text available via subscription   (Followers: 14)
Journal of Hospitality and Tourism Technology     Hybrid Journal   (Followers: 4)
Journal of Hospitality Financial Management     Open Access  
Journal of Hospitality Management and Tourism     Open Access   (Followers: 5)
Journal of Hospitality Marketing & Management     Hybrid Journal   (Followers: 8)
Journal of Hospitality, Leisure, Sport & Tourism Education     Full-text available via subscription   (Followers: 3)
Journal of International and Thai Tourism     Open Access  
Journal of Multidisciplinary Academic Tourism     Open Access   (Followers: 1)
Journal of New Studies in Sport Management     Open Access   (Followers: 3)
Journal of Outdoor Recreation and Tourism     Hybrid Journal   (Followers: 4)
Journal of Park and Recreation Administration     Full-text available via subscription   (Followers: 2)
Journal of Place Management and Development     Hybrid Journal   (Followers: 1)
Journal of Policy Research in Tourism, Leisure and Events     Hybrid Journal   (Followers: 7)
Journal of Quality Assurance in Hospitality & Tourism     Hybrid Journal   (Followers: 5)
Journal of Sport & Tourism     Hybrid Journal   (Followers: 7)
Journal of Sustainable Tourism     Hybrid Journal   (Followers: 21)
Journal of Tourism & Adventure     Open Access   (Followers: 1)
Journal of Tourism and Cultural Change     Hybrid Journal   (Followers: 9)
Journal of Tourism and Heritage Research     Open Access  
Journal of Tourism and Himalayan Adventures     Open Access   (Followers: 5)
Journal of Tourism and Hospitality Education     Open Access  
Journal of Tourism Futures     Open Access   (Followers: 4)
Journal of Tourism Insights     Open Access   (Followers: 6)
Journal of Tourism Intelligence and Smartness     Open Access   (Followers: 1)
Journal of Tourism Research & Hospitality     Hybrid Journal   (Followers: 4)
Journal of Tourism, Hospitality and Sports     Open Access   (Followers: 3)
Journal of Travel & Tourism Marketing     Hybrid Journal   (Followers: 15)
Journal of Travel Medicine     Hybrid Journal   (Followers: 1)
Journal of Travel Research     Hybrid Journal   (Followers: 13)
Journal of Vacation Marketing     Hybrid Journal   (Followers: 2)
Journeys     Full-text available via subscription  
Juara : Jurnal Olahraga     Open Access  
Jurnal Analisis Pariwisata     Open Access  
Jurnal Destinasi Pariwisata     Open Access  
Jurnal IPTA     Open Access  
Jurnal Kepariwisataan dan Hospitalitas     Open Access  
Jurnal Master Pariwisata (Journal Master in Tourism Studies)     Open Access  
Jurnal Pariwisata Pesona     Open Access  
Jurnal Pariwisata Terapan     Open Access  
Marketing & Tourism Review     Open Access   (Followers: 1)
Matkailututkimus     Open Access  
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan     Open Access  
Mobilities     Hybrid Journal   (Followers: 10)
Mondes du Tourisme     Open Access   (Followers: 1)
Multiciencias     Open Access  
Nepalese Journal of Hospitality and Tourism Management     Open Access   (Followers: 4)
New Approaches in Sport Sciences     Open Access  
Perspectives in Asian Leisure and Tourism     Open Access  
Podium Sport, Leisure and Tourism Review     Open Access   (Followers: 2)
Polish Journal of Sport and Tourism     Open Access  
RACE - Revista de Administração, Contabilidade e Economia     Open Access  
Rangeland Journal     Hybrid Journal   (Followers: 1)
Recreation and Society in Africa, Asia and Latin America     Open Access   (Followers: 1)
Research in Hospitality Management     Open Access  
Revista de Gestão Ambiental e Sustentabilidade - GeAS     Open Access  
Revista de turism - studii si cercetari in turism     Open Access  
Revista Eletrônica Academicus     Open Access  
Revista Eletrônica de Administração e Turismo     Open Access  
Revista Iberoamericana de Ciencias de la Actividad Física y el Deporte     Open Access  
Revista Interamericana de Ambiente y Turismo     Open Access  
Revista Internacional de Derecho del Turismo     Open Access  
Revista Internacional de Turismo y Empresa     Open Access  
Revista Organizações em Contexto     Open Access  
ROTUR : Revista de Ocio y Turismo     Open Access  
Sasdaya : Gadjah Mada Journal of Humanities     Open Access  
Scandinavian Journal of Hospitality and Tourism     Hybrid Journal   (Followers: 4)
Space and Culture     Hybrid Journal   (Followers: 5)
Sport i Turystyka : Środkowoeuropejskie Czasopismo Naukowe     Open Access  
Studies in Travel Writing     Hybrid Journal   (Followers: 6)
Téoros     Open Access  
The Journal : Tourism and Hospitality Essentials Journal     Open Access   (Followers: 1)
Tourism     Open Access   (Followers: 8)
Tourism & Management Studies     Open Access   (Followers: 7)
Tourism Analysis     Full-text available via subscription   (Followers: 11)
Tourism and Heritage Journal     Open Access  
Tourism and Hospitality Research     Hybrid Journal   (Followers: 7)
Tourism and Travelling     Open Access  
Tourism Critiques : Practice and Theory     Open Access  
Tourism Culture & Communication     Full-text available via subscription   (Followers: 6)
Tourism Economics     Full-text available via subscription   (Followers: 10)
Tourism Geographies: An International Journal of Tourism Space, Place and Environment     Hybrid Journal   (Followers: 18)
Tourism in Marine Environments     Full-text available via subscription   (Followers: 2)
Tourism Management     Hybrid Journal   (Followers: 23)
Tourism Management Perspectives     Hybrid Journal   (Followers: 6)
Tourism Planning & Development     Hybrid Journal   (Followers: 8)
Tourism Recreation Research     Hybrid Journal   (Followers: 4)
Tourism Review     Hybrid Journal   (Followers: 6)
Tourism Review International     Full-text available via subscription   (Followers: 5)
Tourist Studies     Hybrid Journal   (Followers: 4)
TRANSIT     Open Access  
Translation Studies     Hybrid Journal   (Followers: 24)
Turismo y Sociedad     Open Access   (Followers: 2)
Turystyka Kulturowa     Open Access  
Via : Tourism Review     Open Access  
Visitor Studies     Hybrid Journal   (Followers: 4)
Worldwide Hospitality and Tourism Themes     Hybrid Journal   (Followers: 2)

           

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Dusit Thani College Journal
Number of Followers: 0  

  This is an Open Access Journal Open Access journal
ISSN (Online) 1906-070X
Published by Dusit Thani College Homepage  [1 journal]
  • The Causal Effect of Authentic Leadership on Employee Performance in
           Logistics Company with Positive Psychological Capital as a Mediator

    • Authors: Nichakorn Chaiwisit, Amaraporn Surakarn, Chaiyut Kleebbua
      Pages: 122 - 137
      Abstract: The objective of this research are to study the causal relationship of Authentic Leadership on employee performance in logistics company with Positive Psychological Capital as a mediator. This study used a causal research methodology and Collecting data from online questionnaires. The sampling were 170 full-time employees of a logistics company and analyzing by use Structural Equation Modeling (SEM). The results showed that the causal effect model was in accord with the empirical data 𝑥2= 38.20, df = 31, 𝑥2/df = 1.23, P-Value = 0.18, RMSEA = 0.04, CFI = 1.00, TLI = 0.99, SRMR = 0.03 and all of the variables in the model explained 29 percent of performance variance. It was also found that Authentic Leadership had a significant total effect on employee performance (b=0.44, p<0.05). Authentic Leadership had a positive significant direct effect on employee performance (b=0.34, p< 0.05) and Authentic Leadership had a significant indirect effect on employee performance through Positive Psychological Capital (b=0.10, p<0.05). The indirect effects showed that Authentic Leadership had a positive and significant effect on the Positive Psychological Capital of the employees (b=0.33, p<0.05) and Positive Psychological Capital had a positive significant effect on employee performance (b=0.31, p<0.05). The results showed the importance of the Authentic Leadership of supervisors and the Positive Psychological Capital of the employees in terms of performance. The results of this research will help to improve Authentic Leadership and Positive psychological capital of logistics company employees and can enhance employee performance.
      PubDate: 2023-01-06
      Issue No: Vol. 16, No. 3 (2023)
       
  • Acceptance of the Sensory Process for the Development of a Salad Dressing
           Product combined with Yanang Leaves Juice and Its Preservation at Room
           Temperature

    • Authors: Yatipakorn Terapatponchai, Pongsak Songpranam, Chanida Bupata
      Pages: 1 - 16
      Abstract: The objective of this research was to develop a clear salad dressing mixed with the Yanang leaves juice. Three standard formulas for clear salad dressing recipes were formulated and the sensory test was performed in order to select for the best acceptance. The Yanang leaves juice was added to the selected formula of clear salad dressing for the ratio of 15, 20, and 25%. Sensory tests were performed to determine product acceptance. The microbiological quality of the salad dressing mixed with Yanang leaves juice was assessed for the shelf-life indicator. The results showed that the standard formula of salad dressing code 937 (25%) was the most accepted. The average acceptance scores were 6. 60, 6.40, 6. 86, 6. 36, and 7.02 for color, aroma, taste, texture, and overall liking, respectively. The ratio of Yanang leaves juice to clear salad dressing with the highest acceptance score was 25% with the sensory score of 7.28, 7.26, 7.44, 7.04, and 7.76 for color, aroma, taste, texture, and overall liking, respectively. The microbiology test was found to be within the safety range of the standard.
      PubDate: 2022-12-31
      Issue No: Vol. 16, No. 3 (2022)
       
  • Development of Standard Thai Dessert Recipes from Sago Palm Flour from
           Phatthalung Province

    • Authors: Chaiyasit Punfujinda
      Pages: 17 - 34
      Abstract: The research study aimed to develop standard Thai dessert recipes made from sago palm flour by applying sago palm flour from Phatthalung Province and developing ingredients for seven Thai dessert recipes. The seven desserts were derived from the consumer survey in developing Thai dessert recipes from sago palm flour. Thirty participants including instructors and students in Food and Nutrition major, were asked to complete a 5-point-rating scale questionnaire to evaluate the seven recipes based on the following seven criteria: serving size, characteristics of desserts, color, odor, taste, texture and overall satisfaction. The results revealed the 7 recipes of Thai desserts from sago palm flour had the highest level of overall satisfaction. Then, the standard recipes were carried out and publicized to customers who buy sago palm flour and individuals who might be interested in it. Lastly, the satisfaction levels of the users of the Thai dessert standard recipes from sago palm flour were evaluated. The results showed all eight aspects received the highest levels of overall satisfaction. In addition, the questionnaire respondents reported that they benefited from the recipes the most, accounting for 66%,
      PubDate: 2022-12-30
      Issue No: Vol. 16, No. 3 (2022)
       
  • The Study of Cultural Capital on Savory Food and Conservation Guideline at
           Baan Khi Lek Yai, Nong Phan Tha Subdistrict, So Phisai District, Bueng Kan
           Province

    • Authors: Onuma Natseeta, Jirasak Achariyayos, Tritsana Sorat
      Pages: 35 - 56
      Abstract: This study aims to explore the local cultural capital that is available in terms of savory food ingredients and preparation, as well as propose a guideline for the conservation of food preparation methods. The study is qualitative research; the main informants were 20 people who have lived in Baan Khi Lek Yai, Nong Phan Tha subdistrict, So Phisai district, Bueng Kan province for at least 10 years. The data were collected by structured interviews. Then, the data were analyzed by using content analysis and percentages.           The result reveals that the most eaten savory foods are Kaeng Pla (fish soup 100%), Kaeng No Mai (bamboo shoot soup 85%), Pla Ra Bong (spicy pickled fish 70%), Ping Pla or Pla Yang (grilled fish 65), and Pon Pla (pounded fish 50%). The cultural capital in terms of savory food preparation methods includes boiling, pounding, steaming, cooking in coals, mincing, grilling, stewing with less water, and scalding. As for the conservation guideline, farming, livestock farming, ingredients, and cooking methods should be transmitted to new generations, emphasizing the role of grandparents and parents. A cookbook and food preparation knowledge, as local wisdom, should be supported, as well as implement this local wisdom in primary and secondary school programs.
      PubDate: 2022-12-31
      Issue No: Vol. 16, No. 3 (2022)
       
  • An Analytical of Tourist Behavior Marketing Mix and Online Marketing
           Efficiency to Support Holistic Smart City Tourism in Phuket.

    • Authors: Chatmongkol Jantrathip, Chawalee Na Thalang, Suthinan Pomsuwan
      Pages: 57 - 74
      Abstract: This research study has the objectives of 1) to study the characteristics of demographic data tourist behavior marketing mix and efficiency of online marketing in Phuket 2) to analyze the relationship between Demographic characteristics and behavior of tourists in the smart tourism city of Phuket 3) to analyze the difference between demographic characteristics and marketing mix (7P's) in tourist attractions in Phuket and 4) to analyze differences between Demographic Characteristics and Online Tourism Marketing (4C's) of Tourist Attractions in Phuket is a quantitative research Use the questionnaire as a tool Collected data from 400 tourists traveling in Phuket. Data were analyzed with statistical software packages. and test the hypothesis by chi-square statistics, T-test and F-test.           The results showed that Most of the personal data of the tourists are female, aged between 18-24 years old, bachelor's degree, Occupation Student/student, single, earning no more than 15,000 baht and domiciled in the central region. The tourism behavior of tourists in Phuket. There is a nature of traveling with family to relax, receive news information through online channels, Facebook by interested in viewing reviews of places that focus on posting photos as for online activities, it will be searching for information such as tourist attractions, accommodation, restaurants, etc. On the marketing mix, tourists pay attention to the products, marketing channel and physical characteristics of tourist attractions and factors in online marketing, tourists give their opinions on how to respond to the needs of consumers and convenience in traveling.
      PubDate: 2022-12-31
      Issue No: Vol. 16, No. 3 (2022)
       
  • Factors Affecting the Participation Needs in Community-Based Tourism
           Management of Ban Nam Rab Community, Kantang District, Trang Province

    • Authors: Purimprat Songsri, Paithoon Monpanthong
      Pages: 75 - 88
      Abstract: This research aimed to study factors affecting the participation needs in community-based tourism management of Ban Nam Rab community, Kantang district, Trang province. The sample consisted of 146 people in Ban Nam Rab community, Kantang district, Trang province. The research instrument was a 5-level rating scale questionnaire with the reliability of 0.98, the level of content validity was between 0.67-1.00. The statistic employed for data analysis was multiple regression analysis, statistical significance level targeted at 0.01. It was found that, factors affecting the participation needs in community-based tourism management positively influenced participation needs level in community-based tourism management of Ban Nam Rab community, Kantang district, Trang province at the statistical significance level of 0.01. Moreover, the Ban Nam Rab community had a high level of factors affecting the participation needs, resulting in a higher level of participation needs in community-based tourism management of Ban Nam Rab community, Kantang district, Trang province.
      PubDate: 2022-12-31
      Issue No: Vol. 16, No. 3 (2022)
       
  • Causal Relationship Model of Salesperson Job Performance of A Real Estate
           Business: The Mediation Role of Job Crafting

    • Authors: Kulthida Wongsitikul, Chaiyut Kleebbua
      Pages: 89 - 105
      Abstract: The objective of this research was to develop causal relationship model of Salesperson Job performance of Real estate business with job crafting as the mediator. Sampling in this study were 186 Salesperson of a Real Estate Business. A research instrument used in this study was a questionnaire, it was analysed by a structural equation modelling with Mplus program (SEM). The result showed that the calculated indices provided good model fit (𝑥2 = 36.58, df = 38, 𝑥2/ df = 0.96, P-Value = 0.53, RMSEA = 0.00, CFI = 1.00, TLI = 1.00 SRMR = 0.03) All variables in the model were accounted for in the calculation of indices and they could explain Job Performance of Salesperson at 47.8%. Job demands which include of work pressure and emotional demands have a total effect with statistically significant on Job performance (b = 0.28, p <.01) and have an indirect effect with statistically significant on Job performance as a mediation of Job crafting (b = 0.35, p <.01). Job resources which include of job autonomy and feedback have a total effect with statistically significant on Job performance (b = 0.24, p <.01) and have an indirect effect with statistically significant on Job performance as a mediation of Job crafting (b = 0.34, p <.01). The results showed that Job crafting is a fully mediator that can be explained a relationship between job demands and job resources which affecting job performance. The results of this study can be applied in plaining to improve salesperson performance which will benefit the administration.
      PubDate: 2022-12-31
      Issue No: Vol. 16, No. 3 (2022)
       
  • Food Sanitation Operating Conditions of Food Handlers in Bangkok's
           Five-Star International Chain Hotels

    • Authors: Natnaree Smith, Nantida Dangkhaw
      Pages: 106 - 121
      Abstract: The objectives of this qualitative research were to study the operating conditions of food sanitation in hotels and the factors affecting the food sanitation behavior of food handlers in hotels. Twelve key informants were interviewed, including executive chefs, food and beverage managers, and supervisors in the kitchen department of five of Bangkok's five-star international chain hotels.           The results of the research revealed that most food sanitation environments were conducive to working. The operation complies with food sanitation standards in hotels set by the Ministry of Public Health. Most hotels attach importance to the availability of operating areas. There were quite complete facilities for working. There were measures to select food ingredients with good quality standards. They sent raw materials and food for bacterial analysis. Most hotels had their own operating procedures that employees had to strictly adhere to. Food sanitation operations were assessed monthly, both internally and externally. If hotels or educational institutions wish to develop the capacity of food handlers, workers should be encouraged to start with a positive food sanitation attitude. Food sanitation skills should be developed by training or studying food sanitation that is consistent with the line level regularly, and hotels should have a food safety policy. Organize operational facilities for food.
      PubDate: 2022-12-31
      Issue No: Vol. 16, No. 3 (2022)
       
  • The Influence of Marketing Mix 4Es on Visiting Surfskate Events in
           Thailand

    • Authors: Thanathorn Santichat, Santidhorn Pooripakdee
      Pages: 138 - 152
      Abstract: This research article aims to (1) study the factors of marketing mix 4Es influenced on the visiting surfskate events in Thailand, and (2) to present the guidelines of marketing mix for surfskate events in Thailand. This is the qualitative research article using in-depth interview method and collect data from interviewing the related stakeholders of the surfskate events, supporting organization, trainers and surfskate players for totally 12 people. The results found that 4Es marketing mix influenced on visiting surfskate events in Thailand which are experience, exchange, everywhere and evangelism. The appropriate guidelines for surfskate events in Thailand are memorable experience, value creation, using online channels and words of mouth creation. These findings hope to be used as the guidelines for related parties to design the patterns of surfskate events and sport events in Thailand to response the needs of target tourists which can stimulate the domestic tourism and economy to be grower up in the future.
      PubDate: 2022-12-31
      Issue No: Vol. 16, No. 3 (2022)
       
  • Factors Affecting the Efficiency Performance in Auto Parts Industry Staffs
           at HI-TECH Industrial Estate Ayutthaya Province

    • Authors: Tongfu Siriwongse, Pavin Chinachoti, Laksamee Thungwha
      Pages: 153 - 166
      Abstract: The purposes of this study were: 1) to study organizational commitment, organizational climate, job satisfaction and efficiency performance in auto parts industry staffs at HI-TECH Industrial Estate Ayutthaya Province 2) to study factors affecting the efficiency performance in auto parts industry staffs and 3) The suggestions for increasing the efficiency performance for auto parts industry staffs. The population in this study were in Auto Parts Industry Staffs who work at HI-TECH Industrial Estate Ayutthaya Province. The 370 samples were selected by using simple random sampling methodology. The research instrument was a questionnaire. The data was analyzed by frequency, percentage, mean, standard deviation and multiple regression analysis for analyzing the relationship.           The results of the study found that: 1) The most of the respondents were female. They had a bachelor's degree, marital status, and work experience of more than 15 years. 2) The mean score of overall opinions on the Organizational Commitment, Job satisfaction and efficiency performance was rated at the high level and Organizational Climate was rated at the moderate level and 3) Organizational commitment, Organizational Climate and Job satisfaction affecting the Efficiency Performance in Auto Parts Industry Staffs at HI-TECH Industrial Estate Ayutthaya Province. The two predictors could be combined to predict of efficiency performance in Auto Parts Industry Staffs at HI-TECH Industrial Estate Ayutthaya Province by 61.30 percent which was significant at the .05 level of statistical significant. 4) Suggestions the organization should have activities to create more organizational climate. Performance is evaluated in response to the award. Executives should promote career advancement for employees. To have the opportunity to develop themselves, including training Organizations should create activities to foster good relations among colleagues and create goals for working together.
      PubDate: 2022-12-31
      Issue No: Vol. 16, No. 3 (2022)
       
  • The Effect of Learning Achievement and Satisfaction with Flipped Classroom
           of Student in Seminar in Tourism and Hospitality Management Classroom
           Teaching in New Normal Life during the COVID-19 Epidemic.

    • Authors: Chonthicha Rungsattra
      Pages: 183 - 198
      Abstract: This research to study 1) to compare learners' learning achievement in flipped classroom teaching through Microsoft Teams. 2) To assess the satisfaction of learners toward the inverted classroom teaching via Microsoft Teams in the Tourism and Hospitality Management Seminar Course  in the first semester of the academic year 2021. This research model is mixed methods research (quantitative and qualitative). The population group is 13 students in the Department of Tourism and Hospitality Management, Year 4, Faculty of Business Administration. North - Chiang Mai University. The tools used in the research were quizzes, observational, worksheets and assessment forms. The statistics used in the data analysis were percentage, mean, and Dependent Sample t-test.      Findings were as follows: 1) the findings also reflect that the teaching-learning Process of flipped classroom resulted in better scores for all students. With an average score of 9.08 standard deviation was 0.75 and when comparing the scores before and after study, it was found that the students' test scores after school were significantly higher than before at the 0.05 level. (t = 31.22, sig. = 0.000) 2) the satisfaction assessment results found that the average level of satisfaction of students for the Seminars in tourism and Hospitality management Course are at a highest level. And the satisfaction level of the students who had a learning of flipped classroom was at the highest level as well. The outstanding findings from the observations are: Students learned about Seminar in Tourism and Hospitality Management by Online meeting 3 times during the course of the content period. The researcher has assigned the work to all students. Learn how to organize a seminar thinking of activities and advantages and disadvantages of organizing all 3 Conference and together analyzing ways to solve and prevent problems As a result, students can do learning activities in the reverse classroom and in class. By bringing the results of the analysis to discuss and planning to prepare for their own seminar to prevent and control the problem to a minimum including practicing teamwork. Including from in-depth individual interviews, it was found that students had a great understanding and satisfaction with learning management in reverse classroom activities through the Microsoft Teams in New Normal Life during the COVID-19 Epidemic.
      PubDate: 2022-12-31
      Issue No: Vol. 16, No. 3 (2022)
       
  • A Study of the Relationship Between Thai Older People's Demographic
           Characteristics with Eating Out Behavior and the 7Ps Service Marketing Mix
           Factors in Bangkok

    • Authors: Kosin Panyaem, Chawalee Na Thalang, Suthinan Suthinan Pomsuwan
      Pages: 199 - 211
      Abstract: Thailand has entered an aging society since 2005 and is expected to become an aging society completely by 2035. Hence, there are always opportunities with every change. According to the data presented above, the elderly is now the primary segment that has purchasing power in all industries. Consequentially, in the restaurant business, it stands out as having the third-highest number of new businesses open continuously for several years, and the other side has high closures at the same time. It can be an indication that the food and beverage business is facing challenges and that the trend of customer groups and behaviours is about to change. Hence, restaurant management services must also be adapted and prepared for the near future. This research study has two objectives: 1. to study the relationship between demographic characteristics and dining out behaviour of Thai elderly people in Bangkok and 2. to study differences in demographic characteristics affecting the 7Ps service marketing mix. This research used quantitative methods. Data were collected from 400 Thai males and females older people living in Bangkok. Descriptive statistics were analyzed as follows: percentage and frequency for general data. For Eating behavior used mean, and standard deviation for satisfaction data on Thai food menus. Data analysis by test statistics, comparison of differences between two variables (Independent-Samples t-test) and analysis: One-way Anova, and Chi- Square Test. The study found that the majority of older people who ate out were in their early elderly with good health, had free time, had high purchasing power, and were ready to spend, which can be considered a niche market. They often use the service as a couple or with their family. They choose the service based on the physical evidence, such as a restaurant decoration or a type of service that attracts them with the words "This shop is worth visiting or trying”. And when they are satisfied, the price becomes a secondary issue in purchasing products or services. As a result, restaurant management should design products or services for the middle to upper market. Emphasis is placed on the design of a universally designed space that can be used by all ages. Pay attention to details about concept creation, and the design of the business should look classy. So, the target customer can see from the outside as being conducive to the use of the elderly and their followers.
      PubDate: 2022-12-31
      Issue No: Vol. 16, No. 3 (2022)
       
  • Guideline for Wat Sai community development to be a self-reliant community
           enterprise.

    • Authors: Chayawat Kiatkamonmarn, Surakiat Tadawattanawit
      Pages: 212 - 224
      Abstract: The Wat Sai Rama 3 community is implemented in the form of grouping to deliver relationships and joint activities within the community. Products are created to generate income for the community. A study of the operating conditions of the Wat Sai community in terms of business-related operations found that the strengths of the community include. 1) the use of products that are beautiful and represent the uniqueness of Thailand. 2) Product appearance can attract customers. 3) The location of the business is close to the community. 4) Products were recommended form customer to other., and 5) The product contains a mixture of Thai herbs and a unique fragrance. The weakness of the community includes 1) The product is not widely known. It is sold only in the community. 2) The packaging is also outdated and unattractive. 3) The production site is located in a community area, causing production restrictions., and 4) There is not much available funding for newly developed products. The opportunities of community include 1) Selling within the community area, which is easy to market to the target audience. 2) The main raw materials are easy to procure and have a low cost. 3) The product is a daily-used item, resulting in consistent sales. and the threats of the community includes 1) products that are easy to imitate. 2) There are many competitors. 3) The formula of the product is not very different. 4) Lack of knowledge about market expansion, packaging preparation, and the use of online media. Proper income distribution model of community enterprises of Wat Sai Rama 3 community can be divided into 2 types as follows: 1) Products that people in the community have completed and then sold through the channel of the club will share the income proportion to the people in the community who are involved in the form of a proportion.; and 2) Products under development due to the lack of sales, there are still unclear revenue distribution patterns. However, it will focus on spreading the income to everyone involved.
      PubDate: 2022-12-31
      Issue No: Vol. 16, No. 3 (2022)
       
  • The Identitied of Service to Promote Tourism and Hospitality Industry
           Image Under Coronavirus Disease 2019 (COVID-19) Pandemic

    • Authors: Weeraya Meesawatdikul, Ketwadee Buddhabhumbhitak
      Pages: 225 - 241
      Abstract: This article analyzed the tourism image and service identity literatures presenting concepts related to service identity and image creation guidelines to promote tourism under Coronavirus Disease 2019 (COVID-19) pandemic circumstances. This crisis has resulted in the need to change the image of Thailand's tourism to make a difference. There is a possibility that Thailand will create a distinctive service identity and tourism image with 1. Safety and Hygiene 2. Environmental Sustainability and 3. Extraordinary Experiences. This article shows the analysis and examples to help stakeholders considering using those concepts by applying to the service and tourism industry in the same direction. It will make Thailand having service identity and image that can create trust among tourists and revitalize tourism in the future.
      PubDate: 2022-12-31
      Issue No: Vol. 16, No. 3 (2022)
       
 
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