Authors:Erdi EREN; Melike Nur ŞAHİN Abstract: Sensory features are important in the preference of gastronomic venues by customers. Gastronomic experiences constitute one of the important motivations of tourism activities. In order to provide customer satisfaction and maintain sustainability of tourism activities, it is important to determine why the popular venues are preferred in touristic regions. In this study, the ten most preferred gastronomy places of Alanya according to TripAdvisor data, were evaluated in the intersection of gastronomy and architecture. Thus, it is aimed to obtain data that can be suggested to restaurateurs and entrepreneurs. As a result of the study, it was seen that frequently preferred high-scoring restaurants have similar characteristics. It was determined that there are examples from both Turkish and World cuisines in nine of the ten restaurants examined. As environmental values, it can be said that the view of the restaurants and the availability of parking lots are not decisive. Proximity to the city center is a common feature of the most preferred restaurants. In addition, it was observed that frequently preferred restaurants have similarities in their spatial preferences such as music, seating arrangement, color, number of customers, ventilation, lighting and furniture. Looking at the rankings and scores, it was concluded that the most preferred restaurant businesses stand out in gastronomic parameters rather than environmental and spatial parameters. According to the findings, it is suggested that restaurants that are planned to be opened in touristic areas should include local and traditional options in addition to international foods in their menus. In addition, it is recommended to consider proximity to the city centers when choosing a location, to choose brown-beige colors, pendant lighting and wooden furniture in interior design. PubDate: Thu, 15 Dec 2022 00:00:00 +030
Authors:Mira BAŞARAN; Ebru GÖZEN Abstract: Turkey is among the countries that German tourists travel to the most for years. The ease of entering the country without a visa or even with an identity card has increased the interest in the country and increased the frequency of travel. This situation has been noticed by airline companies and has increased the intense interest in the German market. In today's fiercely competitive market, airlines have to explore all possible ways and tactics that can attract customers and differentiate them from other competitors in the market. For this reason, being able to make a difference in matters such as service quality, price and various marketing activities constitutes an important issue. The online travel market has increased in recent years, online shopping has become widespread, and the influence of airline companies on their online channels has increased considerably. For this reason, the aim of the research is to reveal the effects of airline companies' digital marketing, price and service quality factors on the ticket purchase decision of the passengers. A survey was conducted on 382 passengers traveling between Germany and Turkey at Antalya International Terminal between May 2021 and March 2022. According to the logistic regression analysis results, it was determined that the variables of price and service quality had an effect on the ticket purchase decision of the passengers. However, it has been observed that digital marketing does not have a significant effect on the purchase decision. In addition, it was concluded that there is a strong relationship between "price and service quality" and "purchase decision" variables, and an increase in price and service quality variables increases the probability of making a decision. At the conclusion of the investigation, suggestions were made in light of the findings. PubDate: Thu, 15 Dec 2022 00:00:00 +030
Authors:Burcu KIVILCIM; Ahmet Semih ÇALIŞKAN Abstract: This study aims to reveal the opinions of tourism department students about virtual museum tours available on the website of the Ministry of Culture and Tourism, the benefits of virtual museum tours for students, students' satisfaction levels with the tour, the design of the website, ease of use and the effects of virtual tour on students' revisit intentions. The phenomenological design was used in the research, which was conducted as a result of face-to-face interviews with the students, with the permission of the ethics committee and the content analysis method, a qualitative analysis method, was used in the analysis of the data. MAXQDA 2022 program was used in the analyzes. As a result of the analysis, it was concluded that the students' views on the concept of virtual museum were positive, the tour benefited the participants, their satisfaction levels were positive, the design of the website was useful and easy, and the tour had positive effects on students' revisit. Also, it has been determined that there are deficiencies in information, clarity and visuality on the website and some suggestions are made on these issues. PubDate: Thu, 15 Dec 2022 00:00:00 +030
Authors:Özlem KÜÇÜK Abstract: Space tourism is a rapidly developing form of tourism in the 21st century thanks to innovation and digitalization, and high-income travelers ready for a crazy adventure compete for a breathtaking journey they have never tasted in their lives. In this race, there is fierce competition between private space tourism companies from developed countries. At the beginning of the 21st century, British billionaire Richard Branson and his team made the first civilian private space travel in July 2021 with the Virgin Galactic space plane. Then, Jeff Bezos (Amazon founder) made a suborbital trip with three people next to him with the rocket named New Shepard, designed by the private spaceflight company Blue Origin, about a week after Branson. However, the first person to receive the title of space tourist is Denis Tito, an American billionaire who went to the orbiting International Space Station in 2001. However, Denis Tito went to the International Space Station with a Russian Soyuz rocket, not with a spacecraft developed by his own space company, such as British Richard Branson and US Jeff Bezos. This article, while briefly reviewing the history and development process of space tourism, which can be considered as special interest tourism separate from traditional tourism, examines the effects of technological innovations on space travel, a private initiative in the space race, space tourism economy, and future expectations. The research has been linked by scanning academic research, theses, news, and publications related to space tourism and combining them with World Bank, OECD, and UNCTAD publications. Thus, the importance of the shift from orbital space travel to suborbital space travel for the expanding techno-industrial world and the difficulties in making space tourism a reality are revealed. PubDate: Thu, 15 Dec 2022 00:00:00 +030
Authors:Sezer KARASAKAL; Oğuz DOĞAN Abstract: Competition between destinations maintains its dynamism. One of the most effective ways for the success of a destination is to identify and eliminate the elements that cause dissatisfaction. The main purpose of this study is to investigate the factors that cause the disappoinmet of foreign tourists visiting Antalya. For this purpose, the data of the study were obtained by convenience sampling method from 154 British, German, and Russian tourists. The findings showed that tourists were mostly disappointed in accommodation, food & beverage, shopping, environment and weather, and price. PubDate: Thu, 15 Dec 2022 00:00:00 +030
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