Authors:Akhmad Farrkhan Farrabi Azra, NGAS. Dewi, I Putu Sudana Pages: 192 - 198 Abstract: This writing analyzes how the movement patterns of iGeneration Nusantara who visited Bali during the COVID-19 pandemic. The purpose of writing is to determine the characteristics of iGeneration domestic tourists, and to analyze the movement patterns of iGeneration domestic tourists. In this paper the researchers collected data through questionnaires, and literature review. The type of data used is in the form of qualitative descriptive data by 100 respondents who are generated based on a questionnaire with the criteria set are iGeneration domestic tourists who travel in Bali with a maximum age of 27 years. The patterns produced by iGeneration domestic tourists based on 100 respondents, will get the patterns and characteristics. This tourists are dominated by male visitors as much as 65% and women 35%. The trip carried out with friends/partners and family in this writing the dominant iGeneration domestic tourists generally use car and plane transportation when going to Bali. Length of stay for 3-4 days using hotel accommodations, villas, homes of relatives and getting through social media and verbal information. The pattern obtained is dominated by 77% Complex Neighborhood pattern, 11% Destination Region Loop 7%, Chaining Loop, and 5% Stop Over pattern. This finding is expected for industry players and developers to further promote other tourist attractions so that they can be evenly distributed. For the government in the future, public transportation routes can be made to connect tourist attractions, so that it can make it easier for tourists who use public transportation. PubDate: 2023-01-09 DOI: 10.24843/IPTA.2022.v10.i02.p01 Issue No:Vol. 10, No. 2 (2023)
Authors:Angga Suputra Jayadi, I GPB. Sasrawan Mananda, Ni Made Oka Karini Pages: 199 - 205 Abstract: This study aims to determine the effect of service quality and facilities on the satisfaction of domestic tourists in the tourist attraction of the "Eka Karya" Botanical Gardens in Bali. The sampling technique in this study was taken by accidental sampling with a sample size of 100 respondents, the respondents of this research were tourists who were visiting or had visited the tourist attraction of the "Eka Karya" Botanical Gardens in Bali. Meanwhile, this research is quantitative in nature by using the method of multiple linear regression analysis as a data analysis technique. In this study using data collection techniques, namely library research, interviews, observations and distributing questionnaires to obtain data. The results of the multiple linear regression analysis based on the delta test of the coefficient of determination resulted in an R Square of 0.709, meaning that 70.9% of tourist satisfaction can be explained by the variables of service quality and facilities. While 29.1% of tourist satisfaction is influenced by other variables that are not included in this research model. This means that the quality of services and facilities affects the satisfaction of tourists visiting the tourist attraction of the Bali "Eka Karya" Botanical Gardens, the better the quality of services and facilities, the higher the level of satisfaction of visiting tourists. PubDate: 2023-01-09 DOI: 10.24843/IPTA.2022.v10.i02.p02 Issue No:Vol. 10, No. 2 (2023)
Authors:Angita Dita Sari, Ni Made Sofia Wijaya, I Made Kusuma Negara Pages: 206 - 213 Abstract: Electronic Word Of Mouth (EWOM) is a positive or negative statement that is formed from the opinions of consumers, both prospective and former consumers of a product that can be accessed by a wide audience in cyberspace. The number of tourists visiting Bali Zoo cannot be separated from promotions carried out through social media which makes it easy to convey information about their products or services in various forms such as text, images and videos. This study aims to determine the effect of Intensity, Content, Valence of Opinion on the Decision of Domestic Tourists to Visit Bali Zoo in the new normal era. The research method used ordinal regression analysis. The sampling technique was taken by purposive sampling and data were collected 100 respondents of domestic tourists who had visited the Bali Zoo in the new normal era. Data collection techniques used in this study by means of observation, documentation, questionnaires and literature study. Ordinal regression results on parameter estimates for test results on electronic word of mouth variables with indicators X1.1, X2.2, X3.1 and X3.3 obtained sig. 0.044 (0.05), 0.006 (0.05), 0.023 (0.05), and 0.000 (0.05) with an estimated value for X1.1 of 4.047, X2.2 of 7540, X3.1 of 5206, and X3.3 of 12,643. H4a is accepted and H4o is rejected. It is examined that EWOM affect the decision of tourist to visit Bali Zoo in the new normal era. PubDate: 2023-01-09 DOI: 10.24843/IPTA.2022.v10.i02.p03 Issue No:Vol. 10, No. 2 (2023)
Authors:Ida Ayu Anggreni Suryaningsih, Ida Ayu Gayatri Kesumayathi Pages: 214 - 222 Abstract: Since the issuance of regulations related to the implementation of the new normal phase in all regions of Indonesia, the Government of Denpasar city, assisted by the Covid-19 Response Acceleration Task Force, has begun to start designing new normal SOPs for all related aspects one of which is in terms of increasing tourists. The new normal policy made by the central government needs a marketing strategy adapted to the situations and conditions that occurred during the pandemic. This study aimed to determine the marketing communication strategy of the Denpasar City Tourism Office in increasing tourists during the new normal period. This study uses the theory of marketing mix. The research method used in this study is a qualitative descriptive method, in which the Denpasar City Tourism Office was taken as the object of research. Data collection was carried out using observation, documentation, and interview techniques. The data then were analyzed in three stages, namely data reduction, data presentation, and conclusions. The results of the study reported that the Denpasar City Tourism Office has taken steps that are in accordance with the marketing communication strategy, the steps are the implementation of marketing mix with promotion mix inside. PubDate: 2023-01-09 DOI: 10.24843/IPTA.2022.v10.i02.p04 Issue No:Vol. 10, No. 2 (2023)
Authors:Roels Ni Made Sri Puspa Dewi, Fidelia Brenda Pingkan Vania Pages: 223 - 233 Abstract: The area in Cirebon City that develops tourist destinations with local wisdom is the Trusmi Batik Tourism Area. This tourist area consists of several business actors who offer educational tours for tourists. The purpose of this study was to examine what educational tourism activities are found in tourist areas based on local wisdom. Data collection methods consist of literature study, observation, interviews, and documentation. Determination of informants interviewed using the social situation method consisting of places, actors, and activities with the number of informant 20 people. The data analysis method used was qualitative data analysis which was sorted based on data collection, data processing, and drawing conclusions. The results of this study are the form of local wisdom that exists in the Trusmi Batik Tourism Area is tangible local wisdom, namely batik, handicrafts, culinary, and souvenirs. The form of intangible local wisdom, namely in the form of values ''that are firmly held by the local community. Educational tourism developed include science education tours and cultural educational tours. Science Educational Tour in the form of learning about the history of batik and its philosophy. Cultural Education Tourism is related to knowledge about Wayang figures, and cultural festivals based on local resources, and culture and traditions regarding Topeng Cirebon. PubDate: 2023-01-09 DOI: 10.24843/IPTA.2022.v10.i02.p05 Issue No:Vol. 10, No. 2 (2023)
Authors:Zainul Mustofa, Ni Made Oka Karini, LGLK. Dewi Pages: 234 - 240 Abstract: Tourists flock to travel to relieve boredom after the government quarantine or known as revenge tourism. Mount Bromo is a tourist attraction that attracts domestic tourists. Knowing the motivation of tourists will help in tourism marketing planning and benchmarks for the quality of a tourist attraction can be known based on tourist perceptions. To determine the perceptions and motivations of domestic tourists in this study used descriptive quantitative and qualitative descriptive research methods. Data collection techniques using questionnaires, observation, interviews, documentation and literature study. In determining the respondents, the researchers used accidental sampling. The results obtained state that the perception of domestic tourists visiting Mount Bromo on the 4A component (attraction, ancillary, accesibility & amenity) is overall good, with the attraction component getting the highest score and the accessibility component getting the lowest score. The motivation for tourists to visit Mount Bromo during the pandemic is dominated by the desire to escape from routine indicator, which means that tourists travel on tourist trips to get out of the tedious daily routine after being quarantined due to COVID-19. Meanwhile, the motivation that attracts domestic tourists visiting Mount Bromo is the Marketed image of the destination or Mount Bromo which is widely known by the public for its beauty. PubDate: 2023-01-09 DOI: 10.24843/IPTA.2022.v10.i02.p06 Issue No:Vol. 10, No. 2 (2023)
Authors:Yayu Indrawati Pages: 241 - 247 Abstract: As a social phenomenon, tourism is an activity that takes place in different cultural environment. This paper aims to explore tourism experience through the use of photo elicitation as a media for collecting data. The in-depth interviewed conducted using research participants own generated photographs that include aspects such as cultural, social and geographical. and the data emerged from tourist narratives as well as the images. Pictures captured by participants served as the baselined of interview process. Collaborative approach in which research participants portray the pictures and gives meaning to the experiences. The data analyse using qualitative approach and three themes resulted from the analysis; “portraying the sceneries”, “portraying the relationality”, “portraying the hazardous”. The initial two imply into the positive experiences, while the third theme indicates negative one. The findings in this research illustrated how the experience was highly influenced by the physical environment, natural setting of destinations as well as human interactions. PubDate: 2023-01-09 DOI: 10.24843/IPTA.2022.v10.i02.p07 Issue No:Vol. 10, No. 2 (2023)
Authors:Natasha Audrey, I Nyoman Sudiarta, Ni Putu Eka Mahadewi Pages: 248 - 256 Abstract: Promotion mix is one way that can be done by the company to market a product or service. With promotion mix, consumers can find out information about a product or a tourist destination. One of the tourist destinations that carry out promotional mix activities is the M-Bloc Space Jakarta area. The purpose of this study was to determine the effect of promotional scatter on the decision to visit M-Bloc Space Jakarta in the New Normal Era. The operational definition of the variables used in this study is the Promotional Mix which consists of four sub-variables advertising (X1), sales promotion (X2), public relations (X3) direct marketing (X4) and visiting decision variables (Y). Data was collected using observation, literature study, documentation and distributing questionnaires with the help of google form to 85 respondents with purposive sampling. The data analysis technique in this study used multiple linear regression analysis. Based on the results of the research, it is known that the promotion mix variables which consist of advertising (X1), public relations (X3) and direct marketing (X4) affect the decision to visit M-Bloc Space Jakarta. While the sales promotion variable (X2) has no effect on the decision to visit M-Bloc Space Jakarta. Furthermore, based on the results of the F test, it shows that the promotion mix variable simultaneously influences the decision to visit M-Bloc Space Jakarta in the New Normal Era with a coefficient of determination value of 63% and the rest is influenced by other factors. PubDate: 2023-01-09 DOI: 10.24843/IPTA.2022.v10.i02.p08 Issue No:Vol. 10, No. 2 (2023)
Authors:Riza Bella Anggreani, I Wayan Suardana, Putu Agus Wikanatha Sagita Pages: 257 - 268 Abstract: This study aims to determine the effectiveness of promotion through the hashtag Tiktok Travel X Wonderful Indonesia on 10 New Bali Destinations. In this study, the determination of the sample used the purposive sampling. Data was collected by distributing online questionnaires through social media to 99 respondents, indirect observation, and literature study. The data analysis techniques used are descriptive quantitative analysis using a Likert scale, simple tabulation analysis and the AIDA model. The results of this study indicate that based on the results of research on the characteristics of Tiktok social media users who visited 10 New Bali Destinations, which were dominated by Tiktok social media users from East Java, aged between 18–24 years, female, high school graduates, by profession as a student, has a relatively low monthly income of Rp. 500,000.00 – Rp. 2,500,000.00 While the results of research on the effectiveness of tourism promotion through the hashtag Tiktok Travel X Wonderful Indonesia in 10 New Bali Destinations have an average AIDA score of 3.05 with a scale range of 2.51-4.00 in the effective category., so it can be said that tourism promotion through the hashtag Tiktok Travel X Wonderful Indonesia on 10 New Bali Destinations is able to attract attention (Attention), generate interest (Interest), raise desire (Desire), as well as convincing Tiktok social media users to determine their envoy is to visit directly to 10 New Bali Destinations. PubDate: 2023-01-09 DOI: 10.24843/IPTA.2022.v10.i02.p09 Issue No:Vol. 10, No. 2 (2023)
Authors:Ingglade Janely Parengga, I Ketut Suwena, Ni Putu Eka Mahadewi Pages: 269 - 273 Abstract: This exotic Derawan Island has enchanting natural beauty, especially marine tourism so that it can attract tourists both domestically and abroad. Then there was the Covid-19 Pandemic which had a bad impact on the Derawan Island tourism industry such as restaurants, watersport rentals, souvenir shops, especially on accommodation entrepreneurs. The level of tourist visits is decreasing, also impacting the decline in room occupancy rates as experienced by Derawan Fisheries Cottage. To be able to continue to compete in this field, the quality of services and tourist facilities must be continuously improved in addition to providing tourist satisfaction, as well as to create a good image in the eyes of tourists. The purpose of this study is to find out the characteristics and influence of variable quality of services and tourist facilities on the satisfaction of tourists staying at Derawan Fisheries Cottage. This study used a sample of 100 respondents with a sampling technique is purposive sampling. The data in this study was taken with observation techniques, questionnaires, interviews and literature studies. The data is analyzed using multiple linear regressions, hypothesis tests and classical assumption tests. The results concluded that there is a partial and simultaneous significant influence between the quality of services and tourist facilities on tourists staying at Derawan Fisheries Cottage. This is evidenced by the results of the simultaneously obtained a Fhitung value of 42,796 > Ftabel which is 2.70 with a significance of 0.000. PubDate: 2023-01-09 DOI: 10.24843/IPTA.2022.v10.i02.p10 Issue No:Vol. 10, No. 2 (2023)
Authors:Priscilla Nivili, I Made Kusuma Negara, Yayu Indrawati Pages: 274 - 280 Abstract: This study aims to determine the motivational factor that determines the domestic tourist to do the staycation activities in Badung Regency during the Covid-19. Data collection technique in this study using the questionnaire, the interview, observation, and literature review. The types and sources of data in this study used quantitative and qualitative data as well as primary and secondary data. Sampling itself using purposive sampling technique with data analysis using factor analysis with the help of SPSs. The results of this study found that there were six new factors that determine the motivational factor of the tourist doing the staycation activities in Badung Regency during the COVID19. These factors were, activity, health protocol, perception, purpose, marketing, and personal. The activities factor include visiting relatives, tourist attractions, and culture. The health protocol includes pandemic protocol, availability of the CHSE certificates, and the certainty there is no crowd. The perception factors include prestige, wish fulfillment, advertising, incentive Scheme. The purpose factor includes escape, relaxation, and play. The marketing factor includes social interaction, special events, and marketing. The personal factor includes romance, and location. While one indicator which is selffulfillment. This study did not involve any of the new factors due to its loading factor not passing the minimum value to the new factor. Self-fulfillment is an obligation to find what is the meaning inside a person after doing new things. PubDate: 2023-01-09 DOI: 10.24843/IPTA.2022.v10.i02.p11 Issue No:Vol. 10, No. 2 (2023)
Authors:NGAS. Dewi Pages: 281 - 289 Abstract: This article discusses the comparison of the dominant factors in the behaviour of nusantara tourists in purchasing plane tickets to the island of Bali Island, before and during the Covid-19 pandemic outbreak. The study is viewed from secondary data with data taken from two studies that have been conducted related to the behavioural factors of buying tickets for domestic tourists to Bali. The findings in this study explain that the dominant factor in the behaviour of domestic tourists buying airline tickets to Bali before the pandemic is psychological factors, namely (1) family factors, (2) self-desire factors, (3) security factors, (4) factors on timeliness, (5) the image of the airline, (6) the travel experience factor, (7) the knowledge factor of the airline, (8) the friendliness of airline services, (9) the availability of additional facilities, (10) the boarding service factor, and (11) baggage drop-off speed factor. Meanwhile, the dominant factors in the behaviour of domestic tourists buying tickets to Bali during the Covid-19 pandemic are (1) the influence factor from the closest people (other than family); (2) social strata factor; (3) the influence of the family; (4) the factor of family loyalty to this airline; (5) social status factor; (6) the family's trust factor in this airline; (7) social role factors; (8) the factor of feeling proud to have used this airline; (9) airline image factor. This study implies that the behaviour of domestic tourists tends to change due to the increase in prestige/social status gained by domestic tourists because not everyone can travel during the economic recession. It is hoped that airline companies will be able to optimize better service to prospective passengers who have social class (prestige) levels. PubDate: 2023-01-09 DOI: 10.24843/IPTA.2022.v10.i02.p12 Issue No:Vol. 10, No. 2 (2023)
Authors:Noviesya Yosal, LGLK. Dewi, I Putu Sudana Pages: 290 - 299 Abstract: Tourism becomes leading sector in obtaining foreign exchange but COVID-19 pandemic affected tourism sectors. The government adapt and depend on domestic tourist. As one of tourist destination in Kabupaten Tana Toraja, Buntu Burake tourist destination being closed for 2 years due to COVID-19 pandemic set them to keep improving to evolve. Knowledge related to tourist preference are useful towards tourism product suitable with tourist expectation so that tourism business especially on tourist destination could adapt with tourist needs. This study aim to know the characteristic of domestic tourist and how the domestic tourist preference when they are visiting Buntu Burake tourist destination. Sampling technique done by purposive sampling by collecting data from sharing 100 questionnaires directly and online, observasion, interview, literature studies, and documentation. Data Analysis Technique in this study use SmartPLS (v. 3.3.9) by following step from outer model, inner model, and assumption test. The results of this study state that attraction, transportation, and infrastructure are significantly influence towards domestic tourist intention to visit Buntu Burake tourist destination while facilities and hospitality are not significantly influence towards domestic tourist intention to visit Buntu Burake tourist destination. PubDate: 2023-01-09 DOI: 10.24843/IPTA.2022.v10.i02.p13 Issue No:Vol. 10, No. 2 (2023)
Authors:Made Juniawan Pages: 300 - 306 Abstract: Shopping tourism has become an attractive choice for tourists to visiting Bali. However, shopping tourism leads to modern souvenirs store, and leaves the traditional art market which was previously a favorite place for shopping tourism. Thereiareimany factorsithat influenceitheidecision of tourists to choose a modern souvenir store such as Teman Joger. Motivation has become a push factor from within to satisfy all needs and desires, as well as a factor underlying the determination of tourist decisions. Data presented in this research were collected through distributing questionnaires to domestic tourists who visiting Teman Joger, interviews with related parties, and other sources. This research concludes that there are seven factors that influence motivation to Teman Joger, namely personality, internal, prestige, social, gratification, product, and physical. This research also found that motivation has a positive relationship and significantly influences to tourist decisions in Shopping Tourism at Teman Joger, with a percentage of 35.7 percent. This means that the decision of tourists in choosing the modern souvenir store that is Teman Joger, is influenced by 35.7 percent by motivational factors, while the other is influenced by other factors not explained in this study. PubDate: 2023-01-09 DOI: 10.24843/IPTA.2022.v10.i02.p14 Issue No:Vol. 10, No. 2 (2023)
Authors:Kelvin Aldira, I Made Sendra, LGLK. Dewi Pages: 307 - 314 Abstract: This study focuses on the application of the CHSE (Cleanliness, Health, Safety, and Environment Sustainability) protocol in organizing events at the Central Event Organizer during the new normal. The Covid-19 pandemic has a direct impact on the event organizing industry, where the level of public trust in the event organizing company has decreased, as well as the assumption that organizing events is the cause of mass crowds. The purpose of this study is to find out how the implementation of the CHSE health protocol (Cleanliness, Health, Safety, and Environment Sustainability) at events organized by the Central Event Organizer at the Pre Event, On Event, and Post Event stages. This study uses a non-probability sampling technique with a special technique, namely purposive sampling. The technique of determining informants directly uses the in-depth interview method. The number of informants in this study were 8 informants, which were divided into primary informants and principal informants. The data analysis technique in this study is a qualitative descriptive data analysis technique, namely fixed analysis, using words that are arranged into the text and then expanded. The results of this study are the implementation of new operational procedures in organizing events by the event organizing company properly. These operational procedures have been fully implemented at the Pre Event, On Event, Post Event stages. It is hoped that in the future there will be cooperation from the government in the form of clear rules regarding organizing events in the new normal. PubDate: 2023-01-09 DOI: 10.24843/IPTA.2022.v10.i02.p15 Issue No:Vol. 10, No. 2 (2023)
Authors:Hesy Suci Septia, Ni Made Sofia Wijaya, LGLK. Dewi Pages: 315 - 323 Abstract: The number of visitors that visited Cinta Beach Kedungu has increased since it was opened on September 2020. This study aims to determine the factors that affecting millennial visitors decision to visit Cinta Beach Kedungu. The sample of this research was 130 millennial visitors who have visited Cinta Beach Kedungu. Data collection techniques was conducted in several ways, such as: observation, questionnaire, interview, literature study, and documentation. The data were analysed by factor analysis. The results showed that the characteristics of the respondents were dominated by visitors from Denpasar, women, aged 21-25 years, unmarried, level of education was bachelor degree, status as student, visited Cinta Beach Kedungu with friends on weekends, and spend Rp. 101-200 thousands. Based on the results of factor analysis, there are six push factors that affecting visitors, such as: (1) looking for a partner, (2) looking for novelty, (3) spending time with family, (4) breaking away from routine, (5) visiting famous places on social media and (6) romanticism. Meanwhile, three pull factors that affecting visitors such as: (1) facilities and products, (2) information about tourist attractions, and (3) natural beauty. PubDate: 2023-01-09 DOI: 10.24843/IPTA.2022.v10.i02.p16 Issue No:Vol. 10, No. 2 (2023)
Authors:Rama Ady Pranata, I Made Kusuma Negara, I Putu Sudana Pages: 324 - 331 Abstract: This study aims to determine the role of Brand Image in mediating the influence of the quality of the Jatiluwih tourist attraction on the intention of returning domestic tourists to the Jatiluwih tourist attraction, Tabanan Regency. The sampling technique in this study was taken by purposive sampling with sample of 100 respondents, the respondent of this research were tourists who were visiting or had visited the tourist attraction of Jatiluwih. Meanwhile, this research is quantitative by using path analysis method as a data analysis technique. In this study using literature study techniques, interviews, observation and distributing questionnaires to obtain data. The results of the path analysis on the quality of tourist attractions have a direct influence on the intention to revisit and an indirect effect through Brand Image. The magnitude of the indirect effect coefficient can be calculated by multiplying the path coefficient from the quality of tourist attraction to Brand Image with the path coefficient from Brand Image to revisit intention of 0.474 x 0.389 = 0.184. The result of the indirect effect coefficient is smaller than the direct effect (0.184 < 0.728), so it can be said that the Brand Image variable is a mediating variable in mediating the influence of the tourist attraction quality variable on the return visit intention variable. PubDate: 2023-01-09 DOI: 10.24843/IPTA.2022.v10.i02.p17 Issue No:Vol. 10, No. 2 (2023)
Authors:Cokorda Istri Avrilya Shinta Sanjaya, I Nyoman Sudiarta, Putu Agus Wikanatha Sagita Pages: 332 - 342 Abstract: There has been a decline in domestic visits due to the Covid-19 pandemic, which has created a crisis in Bali Bird Park as a conservation area. The crisis due to the Covid 19 pandemic makes the attraction of animal conservation must strive to get income, not only the income sought by tourist satisfaction also needs to be considered. This research aims to find out the level of satisfaction of domestic tourists in Bali Bird Park during the Covid 19 pandemic. Referring to service management and Adaptation of New Habits (AKB) adapted to health protocols, the expected results can show the priority of the level of satisfaction of archipelago tourists when visiting in the new normal. This study was conducted at Bali Bird Park using 90 respondents determined based on the concept of Supranto (2011) indicator multiplied by 5, the sample in this study was selected using the purposive sampling method. The data was collected through questionnaires distributed to tourists who had been to Bali Bird Park during the Covid 19 pandemic, then analyzed using Importance Performance Analysis. The results of this study are: 1) The level of satisfaction of archipelago tourists in Bali Bird Park during the Covid 19 pandemic was in the category of less satisfied overall. During the Covid 19 pandemic, health attributes and health protocols were assessed as top priorities by travelers. Priority that takes precedence in improvement is the ability of employees to communicate, and employees provide fast / responsive service. 2) The priority service attributes desired by tourists during the Covid 19 pandemic are the ability of employees to communicate and employee budget in serving. So this research had recommendation to Bali Bird Park the need to educate employees, in order to be able to provide responsive services. PubDate: 2023-01-09 DOI: 10.24843/IPTA.2022.v10.i02.p18 Issue No:Vol. 10, No. 2 (2023)
Authors:Winda Leonita, I Wayan Suardana, Yohanes Kristianto Pages: 343 - 350 Abstract: Travel is inseparable from the motivation that drives an individual/group to travel. In addition to motivation, there are also other factors that influence tourist decisions, namely the image of the destination that later formed perceptions. Among the various kinds of influential tourist perceptions, there is perception of risk which is one of the key determinants in tourists’ decision-making process. This study was conducted with the aim to know how to influence of motivation and perceived-risk on tourist interest in making return visits to the Ngurah Rai Grand Forest Park (TAHURA) tourist attraction during the Covid-19 pandemic. In this study, a purposive sampling technique was used by distributing questionnaires via google form to 100 tourists who had visited TAHURA Ngurah Rai at least once. The data obtained from the questionnaire was then processed quantitatively with likert sale, then validity and reliability test were carried out with the outer loadings limit of 0,5. The data analysis technique used in this research is SEM-PLS analysis with the help of SmartPLS version 3.3.5 program. Based on the results of the data analysis, it is known that there is a positive and significant influence between motivation and revisiting intention, while there is a positive but insignificant influence between perceived risk and revisiting intention. PubDate: 2023-01-09 DOI: 10.24843/IPTA.2022.v10.i02.p19 Issue No:Vol. 10, No. 2 (2023)
Authors:I Wayan Darsana, I GPB. Sasrawan Mananda Pages: 357 - 361 Abstract: In Bali, there are many family companies in the hotel business that failed in the second generation to lead the company and also many of which were successful, and even became big after being managed by the second generation due to success in the succession process, for example the I Gede Wirata and Kadek Wiranatha families who own 6 Bounty Group hotels, Putu Gde John Sastrawan with 4 Ramayana hotels, the late Ida Bagus Tjendana Putra with 4 Santrian hotels, based on this phenomenon, it appears that generational transfer (succession) of leadership in family companies is an important factor in the company's sustainability. Leadership succession in family companies does not always end in failure and brings company decline, it is evident that there are still companies that can survive for generations. Therefore, researchers are interested in researching and argue that it is necessary for family companies to prepare and plan for leadership succession as well and as early as possible to avoid failure in the intended leadership transformation. Seven things related to family companies are related to succession, namely: (1) unprofessional family companies; (2) there is no separation between company finances and personal finances; (3) family companies are considered unable to implement sound systems and procedures; (4) family companies only provide opportunities for family relatives to occupy key positions; (5) performance is not important, but more important is the ability to build a close relationship with the owner; (6) family companies will end up in the hands of the second generation, and (7) family companies do not view HR as an important company asset. PubDate: 2023-01-09 DOI: 10.24843/IPTA.2022.v10.i02.p21 Issue No:Vol. 10, No. 2 (2023)
Authors:Ni Putu Eka Mahadewi Pages: 362 - 369 Abstract: This research is conducted because the development of tourism in Tabanan Regency is monotonous in its popular tourist attraction and there is no innovation to collaborate between the natural, cultural, and creative potential of the local community. One of the innovation breakthrough that needs to be done is the development of Community-Based Tourism Village in Cau Belayu Village, Marga District, Tabanan Regency. This study aims to formulate strategy model and program for the development of Community-Based Tourism Village in Cau Belayu Village, Marga District, Tabanan Regency. This study results indicate several strategies that can be applied: developing a variety of rural tourism products based on the uniqueness of the local potential, creating a brand image of tourist destinations, increasing marketing activities for rural tourism products, improving traditional village based security systems, increasing tourism industry product certification, implementing CHSE strict regulations in every presentation of rural tourism products and activities, strategies for strengthening the entrepreneurial spirit of the Cau Belayu Village community, strategies for building marketing networks with tourism stakeholders, creating smooth and beautiful accessibility to tourist attractions, building tourism institutional governance, creating beautiful environment in the area around tourist attractions, increasing the competence of human resources in the field of tourism, increasing public awareness of tourism awareness and Sapta Pesona. PubDate: 2023-01-09 DOI: 10.24843/IPTA.2022.v10.i02.p22 Issue No:Vol. 10, No. 2 (2023)
Authors:Putri Kusuma Sanjiwani, Luh Putu Kerti Pujani Pages: 370 - 379 Abstract: The draft Law on the Prohibition of Alcoholic Beverages has back to being a hot discussion in Indonesia. This news blows at the same time when COVID-19 pandemic is still hitting and has not been completely handled. The draft Law on the Prohibition of Alcoholic Beverages will limit the space for tourism entrepreneurs in Bali Province. The image of tourism in the eyes of foreign tourists who are close to lifestyle, like consuming alcoholic beverages will change. This research using normative legal research method, supported by primary and secondary data with data collection techniques carried out by observation, interviews, and literature study. This research analyzes draft law on the prohibition of alcoholic drinks so that it is necessary to emphasize several norms. This aims to avoid any controversy that will have a negative impact on tourism in Bali Province. Existence of accommodation business and food and beverage service business will be the most affected of this regulation is enacted. PubDate: 2023-01-09 DOI: 10.24843/IPTA.2022.v10.i02.p23 Issue No:Vol. 10, No. 2 (2023)
Authors:I Made Trisna Semara, AA. Ayu Arun Suwi Arianty Pages: 380 - 385 Abstract: Serangan Village is one of the tourist villages in Denpasar City. Serangan Tourism Village faces quite tough tourism challenges. The challenge is not maximizing local products as a tourist attraction. The purpose of this research is to develop the concept of culinary-based thematic tourism in Serangan Tourism Village. The development of the thematic tourism concept is expected to encourage the development of Serangan Village as a tourist village by developing local food to become a tourist attraction. This concept is able to respond to global tourism trends and as a preservation of local cultural values. So that a tourist attraction will appear in the form of a culinary tour with the characteristics of Serangan Village or Bali in general. The research method uses a qualitative descriptive approach. PubDate: 2023-01-11 DOI: 10.24843/IPTA.2022.v10.i02.p24 Issue No:Vol. 10, No. 2 (2023)
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