Authors:Ozan ATSIZ Abstract: This study aims to explore residents’ support for tourism in an underdeveloped tourism destination. In this regard, a structural model to test the relationships among variables such as residents’ perceived effects toward tourism, overall quality of life, community attachment and support for tourism has been put forward. The research data were collected from 457 residents in Yozgat (Turkey) through a questionnaire. According to research findings from partial least squares structural equation modelling, positive perceptions of tourism effects positively influence support for tourism while negative ones negatively influence this support. The study also reveals that positive perceptions of tourism effects influence residents’ overall quality of life. Moreover, residents’ perceived expectations of overall quality of life have effects on the support for tourism. Finally, community attachment affects positive perceptions of tourism effects and support for tourism. PubDate: Wed, 01 Dec 2021 00:00:00 +030
Authors:Beykan ÇİZEL; İsmail Gökay KIRTIL, Rabia ÇİZEL, Volkan AŞKUN Abstract: In processes such as crisis and disaster periods, when systems move away from their usual dynamics and display chaotic patterns, differences in tourists' travel intentions may occur. The aim of this study is to examine the intention of domestic tourists to avoid travel in a time of high risk and uncertainty such as Covid-19 in a model with complexity theory. The study group of the research included 349 domestic tourists reached through an online survey. Accordingly, a total of five variables were included in the measurement model, excluding demographic questions, and each variable was measured with three questions. Asymmetric relationships between research variables were examined under seven configurations through fuzzy set qualitative comparative analysis (fsQCA). It is discussed what kind of effects these configurations have on the outcome variable in the context of different age, gender, education level, marital status and different condition variables. Accordingly, it has been determined that hygiene and economic concerns during the pandemic process affect the intention of tourists to avoid travel. PubDate: Wed, 01 Dec 2021 00:00:00 +030
Authors:Özgür DAVRAS; Ayşegül DEMİRCİOĞLU Abstract: Brand equity and word of mouth marketing are seen as the most important marketing tools that affect touristbehavior in the destination marketing. In this context, the aim of the study is to examine the effects of consumerbased destination brand equity (CBDBE) perceived by tourists on word of mouth marketing (WOM). Inaccordance with this purpose, a theoretical model that covering the interactions between CBDBE dimensions(destination awareness, destination image, perceived quality, destination satisfaction, and destination loyalty)and WOM dimensions (negative and positive WOM) is proposed. The model was tested with the analysis ofdata obtained from 201 tourists who came to Fethiye destination for vacation. After ensuring the validity andreliability of the measurement models in the research model, the hypotheses were analyzed using the AMOS22.0 package program. The path analysis results confirmed the proposed model and revealed that perceiveddestination quality and destination loyalty had a strong effect on positive WOM. On the other hand, it wasdetermined that negative AAP was negatively affected by the perceived destination quality. PubDate: Wed, 01 Dec 2021 00:00:00 +030
Authors:Serhat Adem SOP; Metin KOZAK Abstract: This study aims to determine the importance attributed to the knowledge of research methods and discuss its effects in the context of tourism studies. With its 16 questions, an online form was sent out via e-mail and social media. The study applied the convenience sampling technique. The data obtained from 39 participants were analyzed by using the principles of grounded theory. Findings suggest the need of a change for tourism research in the common methodological paradigm, paying more attention to the problem-method compatibility instead of focusing on quantitative or qualitative methods individually. The methodological knowledge is important to become a qualified researcher. The study interprets the direct and indirect effects of research methods within the framework of two approaches: traditional and universal. The study recommends the universal approach as a vision because it fills an important gap by comprehensively answering the question as to why the knowledge of research methods would be necessary. PubDate: Wed, 01 Dec 2021 00:00:00 +030
Authors:Caner ÜNAL; Özlem GÜZEL, Muhammedali YAŞAR, Fatma Nur KELEŞ Abstract: The Article 23 which takes place in Tourist Guide Profession Regulation states; “undergraduate, bachelor andmaster degree graduates of the department of Tourist Guide program and who is acquired with sufficient foreignlanguage” opens a way to be approved for the profession. On the basis of Article 23, the aim of this studyis to present a critical point of view concerning with the approvement of non-field students in Tourist Guidemaster degree program. A qualitative approach was preferred to evaluate the perspective of the chosen samplein accordance with the rights provided by respective regulation. Snowball sampling technique which one ofthe purposive sampling methods has been adopted. The data obtained by applying a semi-structured interviewform upon tourism guide undergraduate and postgraduate students, academicians, and tourist guides, weresubjected to descriptive analysis. The themes emerging within the scope of the opinions regarding Article 23are: lack of education; inadequacy of education program; degeneration of profession; psychological effect ontourist guides; psychological effect on students of tourist guide department; deficiency of professional belongingness;professional insufficiency; effect on professional employment; criticism of postgraduate program;teaching academics; curriculum of education program; planning of curriculum content; postgraduate recruitmentrequirements; program improvement, and integration for students. While these themes present a macroperspective regarding the article in question, the themes also portray the opinions and recommendationsrelated to postgraduate tourism guide education. PubDate: Wed, 01 Dec 2021 00:00:00 +030
Authors:Yasin Emre OĞUZ; Mustafa Çağatay KIZILTAŞ, Veysel YILMAZ Abstract: Advancements in technology have also influenced the game industry. Especially Covid-19 restrictions forced people to stay home and this lead to an increase in the interest in online games. As a result of this, it is estimated that there are 2,6 billion gamers throughout the world. Online games usually contain the structure of real places or metaverses. Therefore, this study focuses on the influence of real place experiences, communication and addiction in online games on users' intention to purchase a vacation. The study utilized a quantitative method and data was collected through a survey. A questionnaire form derived from previous literature was filled by 750 participants. A literature review was conducted in the first part of the study. In the second part relationships between variables are examined through the structural equation method. Findings revealed that communication, addiction and experience factors have a significant positive impact on vacation purchase intention. Therefore, the proposed model was accepted. PubDate: Wed, 01 Dec 2021 00:00:00 +030
Authors:Büşra KAYA; Murat GÜMÜŞ Abstract: The aim of this research is to examine memorable tourism experiences through the effect of narrative transportation to storytelling. Nowadays, it has become very important to create memorable tourism experiences in the context of experiential marketing with postmodernism. Therefore, both the use of stories as a means of creating a memorable experience and whether this created experience is re-narration as a story will be shown. The research was prepared as a quantitative method and causal screening model. The population of the paper is the domestic tourists in Turkey who have joined a package tour program. A total of 250 valid questionnaires were obtained from the respondents. The obtained data were analyzed by conducting factor analysis (EFA and CFA), reliability, regression, and mediating effect analyses. The results show that memorable tourism experience has a mediating effect on the effect of narrative transportation on storytelling. PubDate: Wed, 01 Dec 2021 00:00:00 +030
Authors:Zakir AVŞAR Abstract: Hüseyin Orak who was one of the important businessmen of Ankara, sent his children for the country tour in 1936. In that duration, while Orak couldn’t find the Turkey’s guide book for his children’s journey, the idea of an opus, (Guide of Turkey) was born. The project of Türkiye Kılavuzu had been implemented after the World War II, but it costed a great fortune. The project of Orak, unfortunately, had not aroused an expected interest, although he had sent teams all over the country by giving the allowances and covering the expenses. Orak, who started out with the idea of a social responsibility, could published only the first volume of Türkiye Kılavuzu despite of a great deal of effort, time and expenses. Turkey’s fourteen cities individually studied in this volume, there were miscellaneous information related to these. This book is the basic and important resource for the researchers who work on city history, local culture and social structures. For example, 1940’s Aydın, one of these cities, were introduced in the context of social, historical, economical, cultural and especially excursionary view in Türkiye Kılavuzu. In this paper, Türkiye Kılavuzu which is a rare book nowadays and its Aydın section will be examined with the story of finding of Türkiye Kılavuzu by author of this article. In addition, this paper will reveal the formation of an opus as the first tourism and publicity guide of Turkey which actually could be seen the first social responsibility project of Turkey. PubDate: Wed, 01 Dec 2021 00:00:00 +030
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