Authors:Nilanjan Ray, Tapas Kumar Chatterjee, Subrata Kumar Mitra Pages: 1 - 16 Abstract: Tiger tourism plays a significant role in the overall scenario of Indian tourism. The forest destination managers face a major challenge in satisfying their visitors since tigers are elusive by nature and most of the time tourists return dissatisfied without sighting a tiger after a forest safari. This paper is the first scientific study of its kind based on empirical data in the context of tiger tourism and proposed a model to identify the optimum path in the forest with a higher probability of tiger sighting. PubDate: 2022-06-07 DOI: 10.5614/ajht.2022.20.1.01 Issue No:Vol. 20, No. 1 (2022)
Authors:I Gede Wyana Lokantara, Farisa Maulinam Amo Pages: 17 - 27 Abstract: Puri Saren Ubud is one of the heritage tourist areas as well as the residence of the king and his family who hold the government. The tourist area is one of the attractive destinations for tourists to visit. The Covid-19 pandemic has had a major impact on tourist visits to Bali, including to Puri Saren Ubud, whose numbers are decreasing and impacting the economic income of the surrounding community. Puri Saren Ubud based on its spatial typology uses the concept of traditional Balinese architecture which consists of three spatial functions, namely macro, micro and meso rooms and has met room standards for operationalizing tourism activities during the Covid-19 pandemic. Analysis of respondents perceptions regarding the existence of a new approach in the pattern of travel activities, including space restrictions to carry out social distancing by providing a space separator symbol, reaching a score of 85.67% as an effort to prevent crowds of visitors that can trigger the spread of the Covid-19 virus. Perceptions of changing the tourism model with the concept of virtual cultural performances scored 57.00%, they argue that cultural performances are better witnessed directly because they are related to the cultural values contained in the performing arts but still prioritize health protocols PubDate: 2022-06-07 DOI: 10.5614/ajht.2022.20.1.02 Issue No:Vol. 20, No. 1 (2022)
Authors:Van Hoang Nguyen, Quang Dai Tuyen, Nguyen Thi Huynh Mai, Le Hong Hanh, Nguyen Ngoc Ha Pages: 28 - 37 Abstract: In recent years, green tourism has become a development trend, attracting the attention of the community, tourism businesses and tourists in many countries around the world. However, the approach of green tourism development in Vietnam is still limited in terms of scale and participants. This article examines the situation of using plastic products and the plastic waste treatment in the 5-star hotels in Ho Chi Minh City. Specifically, this study aims to explore the perception of customers of the use of plastic products. By doing so, the study contributes to clarifying the current situation of green tourism development in the hotel sector in the study area. The authors used the research methods of questionnaire, semi-structured interview and non-participant observation to conduct this study. Research results show that although the use of plastic products in hotels is still high, the plastic waste treatment is not thorough because of high treatment costs. But, the hotels tend to change policy on the treatment of plastic waste in an environmentally friendly manner. Besides, customers’ perception of plastic products is completely positive related to their attitudes when using, the willingness to pay and the desire to access more environmentally friendly services and products in the hotel sector. Based on the results, the article also discusses and suggests implications and approaches to developing products and services in hotels towards the development of green tourism and sustainable tourism in the future. PubDate: 2022-06-07 DOI: 10.5614/ajht.2022.20.1.03 Issue No:Vol. 20, No. 1 (2022)
Authors:Zazli Lily Wisker Pages: 28 - 55 Abstract: This study aims to discover if social relationship as measured by shared value, duration and non-economic satisfaction and cognitive relationship as measured by task performance and economic satisfaction affect OTAs-hoteliers’ relationship, which is measured through trust and commitment. Data was collected from hotels’ operation managers, senior managers, financial executives, business owners, and partners through online surveys. A total of 208 usable questionnaires were returned from 577, resulting in a response rate of 36.04 per cent. The hypotheses were tested using SEM and mediation effects were tested and translated using Hair et al. (2014) nested structural model concept. The results indicate partial mediation for cognitive domain - relationship commitment and full mediation for social domain - relationship commitment affects. Trust forms as the mediating variable. PubDate: 2022-04-30 DOI: 10.5614/ajht.2022.20.1.04 Issue No:Vol. 20, No. 1 (2022)
Authors:Joydeep Biswas, Shabbirhusain R.V. Pages: 56 - 73 Abstract: The objective of this research was to investigate how the perceived image congruence of the traveller influences the relationship between celebrity endorser attributes and travel behaviour intentions in the tourism context. 310 respondents were surveyed using online convenient sampling in India. Hypotheses were tested using structured equation modelling. The results suggest that endorser celebrity traits of physical attractiveness, trustworthiness, and expertise positively impact a tourist’s intention to revisit or recommend the endorsed destination. Additionally, greater image congruence between the celebrity endorser and the endorsed destination is likely to result in higher intention of the traveller to visit the destination. The study contributes to the existing body of academic literature by demonstrating the combined influence of celebrity characteristics and image congruence on the travel intentions of a tourist. This research benefits the practitioners by suggesting that destinations should focus on carving a messaging strategy focusing on how the destination image is consistent with how the targeted traveller perceives himself or herself with the messaging source being a celebrity who is either physically attractive, trustworthy or a travel expert. PubDate: 2022-06-07 DOI: 10.5614/ajht.2022.20.1.05 Issue No:Vol. 20, No. 1 (2022)
Authors:Melissa Li Sa Liow Pages: 74 - 93 Abstract: Tourist walkability has the latent possibility to change how the travelling public moves around tourist destinations. This research paper brings in new perspectives that studies wide-ranging implications of tourist walkability. Set through the lens of Tourism Area Life Cycle, and residents’ perception of community-based tourism, the paper discusses the trepidations and developments in economic, environmental sustainability, quality-of-life satisfaction, and socio-cultural aspects of this urban and recreational tourism activity. A critical review of relevant literature, predominantly from 2011 to 2021 was extracted from ABDC publications, Scorpus, ResearchGate.net and Google Scholar. A new sub-field on tourist walkability and community-based tourism, is of relevance to tourism policymakers and entrepreneurs. A novel research framework is developed. It is proposed for scoping the research context and offer guidelines on proposed themes that can inform scholars when formulating valid and reliable survey measurements for their future works. PubDate: 2022-06-07 DOI: 10.5614/ajht.2022.20.1.06 Issue No:Vol. 20, No. 1 (2022)
Authors:Fulka 'Ilmy Avicenna Ralinas, Juhanda Juhanda, Faozen Faozen, Hadi Jatmiko Pages: 94 - 105 Abstract: This paper explores compatible recovery strategies executed by the tourism business owners to survive their businesses due to the undeniable stagnation of the Covid-19 pandemic in Indonesia. The present study utilizes semi-structured online interviews to explore participants' activities, experiences, and strategies to maintain the tourism business during the COVID-19 pandemic. We garnered all data concerning the practical field experiences of participants by distributing google forms and collected further information from communication via telephone and WhatsApp. The research results showcased three strategies for the tourism business survival: improving hygiene and health standards, intensifying promotion, and operational cost control. Practically, this research will benefit tourism businesses to be more resilient in uncertain conditions in the future. The current study also contributes to the authority to resolve relevant policies incorporated with economic recovery related to the crisis due to the pandemic. PubDate: 2022-06-07 DOI: 10.5614/ajht.2022.20.1.07 Issue No:Vol. 20, No. 1 (2022)
Authors:Wiwik Sushartami, Mario Albert Arif Hardian Pages: 106 - 122 Abstract: The purpose of this study is to examine tourists’ perceptions of authenticity at Gamplong Studio Alam Sleman (GSAS) as a film-induced tourism attraction. Theoplacity, a theoretical framework proposed by Belhassen, et al (2008), was adapted as a guide in developing interview questions. The research was conducted using a descriptive-qualitative approach, with six tourists from outside the Province of Daerah Istimewa Yogyakarta (DIY) serving as informants. The findings revealed that the tourists’ perceptions of authentic experience at GSAS as a film-induced tourism attraction are influenced by the interrelationship between tourists’ understandings of the film Bumi Manusia (The Earth of Mankind), the filming set at GSAS as a place component, and the activities carried out by tourists at these tourist attractions. According to the research findings, the experiences of authenticity felt by the informants during a tour at GSAS include riding the Old Train ride as seen in the film, posing like the characters in the film, and re-imagining unique scenes in the film. Authenticity is important in terms of the tourist experience, so tourists’ understanding of the film Bumi Manusia must be compatible with tourist attractions and activities at GSAS. PubDate: 2022-04-30 DOI: 10.5614/ajht.2022.20.1.08 Issue No:Vol. 20, No. 1 (2022)
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