Authors:Aflit Nuryulia Praswati, Wafiatun Mukharomah, Amelia Jihan Ramadhani, Sri Murwanti Pages: 1 - 11 Abstract: Purpose: This study aims to analyze the effect of taste value, epistemic value, emotional value on the culinary destination image with tourist attitude as an intervening variable. Research methods: This research uses quantitative methods. Primary data is obtained directly from tourists who have visited and enjoyed local cuisine. The sample was determined using nonprobability sampling with a purposive sampling technique and obtained a sample of 335 respondents. The data collection method in this study used a questionnaire that was distributed online through Google forms. This research was analyzed using SPSS software. Results and discussions: The results of this study indicate that all variables have a significant effect on tourist attitudes. Variable attitude of tourists significantly influence the image of culinary destinations. Taste value, epistemic value, emotional value variables significantly influence the image of local culinary destinations mediated by tourist attitudes. Conclusion: Taste value, epistemic value, and emotional value significantly influence the image of culinary destinations mediated by tourist attitudes. PubDate: 2021-06-24 DOI: 10.31940/ijaste.v5i1.1926 Issue No:Vol. 5, No. 1 (2021)
Authors:I Gusti Gede Anggareksa Putra Mulyawan, I Gusti Ngurah Agung Suprastayasa, I Gusti Agung Gde Witarsana, Luh Putu Kartini Pages: 12 - 21 Abstract: Abstract Purpose: This study aims to examine the effect of job satisfaction on turnover intention of food and beverage service employees and to investigate possible areas of improvement to establish job satisfaction on overcoming turnover intention. Research methods: The job satisfaction is measured with a simplified JDI Model, and the turnover intention is measured with Mobley et al.’s Turnover Intention Heuristic Model. The research used quantitative and qualitative methods with a questionnaire and semi-structured interview as the instrument. The analysis includes a correlation test, the classic assumption test, and a simple linear regression test. Results and discussions: The result shows that job satisfaction has a significant negative effect on employee turnover intention. The ability of job satisfaction variables to explain the variance of turnover intention variable was moderate. Demographic factors such as age and academic education are among the most significant factors to influence turnover intention. Three areas of improvement to establish job satisfaction on overcoming turnover intention were addressed. Keywords: job satisfaction, turnover intention, human resources PubDate: 2021-06-24 DOI: 10.31940/ijaste.v5i1.2112 Issue No:Vol. 5, No. 1 (2021)
Authors:Yudi Hartono, Bambang Soemardiono, Soebijantoro Soebijantoro Pages: 22 - 31 Abstract: Purpose: This research aims to reveal the role of community in tourism development and formulate community-based tourism in historical tourism areas of Kresek Monument in Kresek Village, Wungu District, Madiun Regency, East Java. Research methods: This research is carried out with a qualitative explorative method. Data was collected through in-depth interviews, observations, Focus Group Discussions, and the study of documentation. Data validity was obtained through source triangulation. Data analysis with interactive analysis model. Results and discussions: The result shows that the people succeeded to transform historical trauma into tourism potential through various recreational and educational activities, but the absence of synergy of policies among the stakeholders becomes a hindrance in developing the historical tourism area. Through a series of Focus Group Discussions, the model of Community-Based Tourism (CBT) was formulated for the empowerment of people in developing tourism in the historical tourism areas in Kresek Village. The community is actively involved in the selection, planning, and evaluation the tourism development. These models can be implemented in rural tourism development. The result of implementation models can contribute to the improvement of the economy and standards of living in the local community, the sustainability of tourism, and environmental conservation. Conclusion: The result of the implementation model can contribute to the improvement of economic standards of living in the local community, the sustainability of tourism, and environmental conservation. PubDate: 2021-06-24 DOI: 10.31940/ijaste.v5i1.2366 Issue No:Vol. 5, No. 1 (2021)
Authors:Rangga Restu Prayogo Pages: 32 - 43 Abstract: Factors of tourism into one of the largest and fastest way to grow an economy is suitable for a country that would like to expand it to include Indonesia. The development of tourism through promotion and maximum service is already undertaken by the authorities to attract domestic and foreign tourists in Indonesia. One of the attractions which are experiencing an increase in visiting Goa Pindul. The problems in Goa Pindul are increase tourists revisit intention, but the facilities and infrastructure are less well. The purpose of this research was to study the relationship between e-WOM, destination image, perceived value, and return to visit in the tourism industry. Sample techniques used in this research is purposive sampling using accidental sampling. Respondents who used as many as 200 respondents on travelers who already visited one time, aged 17 years, and using the internet to searching for information about Goa Pindul. Data analysis techniques used are PLS-SEM and Sobel test. The empirical results from PLS-SEM showed that e-WOM positive and significant impact on destination image, perceived value, and return to visit. The destination image has a positive and significant impact on perceived value but on return to visit insignificant. Perceived value positive and significant impact on back to visit. Sobel test findings that effect of e-WOM on arrival to visit through perceived value significantly. PubDate: 2021-06-24 DOI: 10.31940/ijaste.v5i1.1912 Issue No:Vol. 5, No. 1 (2021)
Authors:Nungky Puspita, I Made Adhi Gunadi, Vinca Bunga Virananda Pages: 44 - 52 Abstract: Purpose: This study aimed to analyze how the management of Dieng Culture Festival attract visitors and examine the influence of Dieng Culture Festival to the millennial tourists’ satisfaction. Research methods: The methodology of this study referred to descriptive quantitative research methods. Questionnaire was used to collect the data to be analyzed using multiple linear regression analysis. Results and discussions: Satisfaction of millennial tourist can be derived from 42.6% of hard measure and soft measure variable, while the remaining 57.4% of millennial tourists’ satisfaction variables can be derived by other variables not examined in this study. Conclusion: The hypothesis test results proved that the visitor management of the Dieng Culture Festival, which use hard measure and soft measure has a significant and positive effect on millennial tourists satisfaction. Keywords: Visitor Management, Hard and Soft Measure, Tourists Satisfaction, Dieng Culture Festival PubDate: 2021-06-24 DOI: 10.31940/ijaste.v5i1.2096 Issue No:Vol. 5, No. 1 (2021)
Authors:Sari Lestari Zainal Ridho, Paisal Paisal, Dina Mellita, Muhammad Taufik Roseno Pages: 53 - 63 Abstract: Purpose: The purpose of this study was to evaluate the role of community in economic sustainability towards post-visit behavior to cultural tourism destinations in the city of Palembang. Research methods: This research is a quantitative study, which examines the relationship between the variables of the role of community, in this case, the community, in the economy sustainability of tourism and several other variables, which is the role of the community in ecological, social, cultural sustainability toward post-visit behavior, in the form of tourist satisfaction. The technique analysis used was multiple regression analysis techniques and the data of this study were collected through a survey in 2019, using a questionnaire of 107 respondents who were tourists who had visited one of the cultural tourism destinations in Palembang. Result and Discussion: The results of this study indicate that the role or participation of community in the sustainability of tourism has a positive and significant effect on visitor or tourist satisfaction Conclusion: the community participation in tourism sustainability is significantly important in order to create tourist satisfaction; hence it’s important to focus on community empowerment. PubDate: 2021-06-24 DOI: 10.31940/ijaste.v5i1.2115 Issue No:Vol. 5, No. 1 (2021)
Authors:Masetya Mukti Mukti, Jemi Cahya Adi Wijaya, Ayu Wanda Febrian Pages: 64 - 69 Abstract: Abstract Purpose: Banyuwangi Regency is intensively optimizing the tourism sector that has enormous natural and cultural potential. The tourism sector has a broad impact (multiplier effect) felt by all layers of businesses, including businesses in the entertainment industry, hospitality and restaurants. These three business sectors will directly affect income through the tourism sector's local tax. The purpose of this study is determine the relationship of the tourist visitation number to the entertainment tax of Banyuwangi Regency, to find out the relationship of the tourist visitation number to the hotel tax of Banyuwangi Regency, to determine the relationship of the tourist visitation number to the restaurant tax of Banyuwangi Regency. Research methods: The analytical method used in this study is Product Moment Correlation Analysis. Results and discussions: The results of this study indicate that the relationship of the Tourist visitation Number (X1) to the Entertainment Tax (Y1) obtained by Pearson product moment value is 0.938 (Very Strong). The relationship of the Tourist visitation Number (X1) to the Hotel Tax (Y2) obtained by Pearson product moment value is 0.955 (Very Strong). The relationship of the Tourist visitation Number (X1) to Restaurant Tax (Y3) obtained by Pearson product moment value from the Correlation Coefficient is 0.889 (Very Strong). Conclusion: The Three tourism taxes had positive correlations with the Tourist visitation Keywords: optimizing, tourism sector, tax, hospitality PubDate: 2021-06-24 DOI: 10.31940/ijaste.v5i1.2180 Issue No:Vol. 5, No. 1 (2021)
Authors:Rulyanti Susi Wardhani, Devi Ayuni, Minrohayati Minrohayati Pages: 70 - 76 Abstract: Tempilang Village is one of the culture-based villages in Bangka Barat District which has historical value and various cultural attractions. However, there are some factors which may inhibit the position of Tempilang Village as a tourism-based village, such as the inadequate role of the local district government in managing cultural assets, especially in its utilization as a tourism attraction, community involvement in promoting villages and the role of cross sectors in development of cultural and economic potentials in Tempilang Village. This research aimed at formulating a sustainable cultural tourism development strategy to enhance the cultural potential and economic condition of the surrounding local community. This research used descriptive qualitative analysis, content analysis, IFAS EFAS and SWOT matrix. The results of the IFAS and EFAS analysis in the SWOT Cartesian diagram indicated that Tempilang Village is in a favorable position with the dominant strength and opportunity factors and growth strategy as the main focus of the development strategy. Based on the results of analysis of internal and external factors using the SWOT matrix, there were four main strategies for sustainable tourism development to be implemented in Tempilang Village, including strategies for optimizing the management of cultural tourism, strategies for optimizing the potential of home based enterprises in the village to support tourism activities, utilizing intangible culture in the village as a product of cultural tourism and managing tangible cultural assets in the village through opportunities for cooperation. PubDate: 2021-06-24 DOI: 10.31940/ijaste.v5i1.2102 Issue No:Vol. 5, No. 1 (2021)
Authors:Edy Sahputra Sitepu, Rismawati Rismawati Pages: 77 - 87 Abstract: Abstract Purpose: This study aims to build a model for tourists' revisit intention who come to visit tourist destinations. Research methods: This study uses primary data with 400 samples assigned by random sampling. The data were processed using the Structural Equation Model (SEM). Results and discussions: In total (total effect) of each variable, which has the most considerable full effect, is given the destination image followed by service quality, tourist satisfaction, and memorable experience, respectively. For the mediation role, it is found that the tourist satisfaction variable is a mediator of the relationship between an unforgettable experience and revisit intention. Tourist satisfaction is not a mediator of the relationship between service quality and revisit intention and tourist satisfaction, nor is it a mediator of the relationship between destination image and revisit intention. Regarding revisit intention, the analysis results show that this variable is significantly influenced by the variables of service quality, destination image, and tourist satisfaction. Meanwhile, the effect of memorable experience is not statistically significant. Conclusion: The results of this study prove that efforts to increase tourists' revisit intention can be made by improving destination management that considers service quality, destination image, memorable experience, and tourist satisfaction. PubDate: 2021-06-28 DOI: 10.31940/ijaste.v5i1.2097 Issue No:Vol. 5, No. 1 (2021)
Authors:Luqman Al Hakim, Siti Supeni, Leticia Juliena Aji, Attharik Bowi Rinugroho, Sulistiawan Sulistiawan, Yanu Arfianto Pages: 88 - 97 Abstract: Purpose: the study aims at analyzing the needs of natural, cultural, and arts tourism destination at Plesungan Tourism Village, Gondangrejo, Karanganyar. There are four objects being observed and analyzed before doing community service. Research methods: the type of research is descriptive study. The subjects of research are the head of four tourism objects at Plesungan Village. They are Plesungan Waterpark, Meteor Putih Hermitage, Lemah Putih Hermitage, and Waste Management Tool. The methods in collecting the data are an interview, observation, and documentation. The data were analyzed through data display, data reduction, and conclusion. Results and discussions: the findings of research are the needs of promotion to improve the quantity of visitors, there is a necessity of serving local food and beverages as well as preserving local heritage, there are no souvenirs from the village that empower local potency, the necessity of healthy life training during the pandemic, and the English skill of the villagers need to be improved to facilitate foreign tourists while visiting the village. Conclusion: empowering local potency to facilitate tourists is the main needs of the village to preserve and improve the quality of tourism service and the quantity of visitors. PubDate: 2021-06-28 DOI: 10.31940/ijaste.v5i1.2310 Issue No:Vol. 5, No. 1 (2021)
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