Subjects -> RECREATION, TRAVEL AND TOURISM (Total: 204 journals)
    - HOTELS AND RESTAURANTS (2 journals)
    - LEISURE AND RECREATION (24 journals)

RECREATION, TRAVEL AND TOURISM (178 journals)                     

Showing 1 - 36 of 36 Journals sorted alphabetically
40 [degrees] South     Full-text available via subscription   (Followers: 1)
Acta Economica Et Turistica     Open Access   (Followers: 1)
Advances in Hospitality and Tourism Research     Open Access   (Followers: 4)
Almatourism - Journal of Tourism, Culture and Territorial Development     Open Access   (Followers: 10)
American Journal of Tourism Management     Open Access   (Followers: 11)
American Journal of Tourism Research     Open Access   (Followers: 10)
Anatolia : A Journal of Tourism Research     Open Access   (Followers: 1)
Anatolia : An International Journal of Tourism and Hospitality Research     Hybrid Journal   (Followers: 6)
Annals of Tourism Research     Hybrid Journal   (Followers: 36)
ARA : Revista de Investigación en Turismo     Open Access  
ASEAN Journal on Hospitality and Tourism     Open Access   (Followers: 5)
Asia Pacific Journal of Tourism Research     Hybrid Journal   (Followers: 18)
Australian Antarctic Magazine     Free   (Followers: 5)
Bulletin of Kyiv National University of Culture and Arts. Series in Tourism     Open Access   (Followers: 1)
Caderno Virtual de Turismo     Open Access   (Followers: 2)
Cenário : Revista Interdisciplinar em Turismo e Território     Open Access  
Cornell Hospitality Quarterly     Hybrid Journal   (Followers: 7)
Craft Research     Hybrid Journal   (Followers: 2)
Cuadernos de Turismo     Open Access   (Followers: 2)
Current Issues in Tourism     Hybrid Journal   (Followers: 22)
Dusit Thani College Journal     Open Access  
E-Journal of Tourism     Open Access   (Followers: 8)
EchoGéo     Open Access  
Educación física y deporte     Open Access   (Followers: 1)
Espiga     Open Access  
European Journal of Tourism, Hospitality and Recreation     Open Access   (Followers: 3)
Event Management     Full-text available via subscription   (Followers: 5)
Gastroia : Journal of Gastronomy And Travel Research     Open Access  
Gaze: Journal of Tourism and Hospitality     Open Access  
Geofronter     Open Access  
Geotourism/Geoturystyka     Open Access  
Gestion Turistica     Open Access   (Followers: 1)
Globe, The     Full-text available via subscription   (Followers: 3)
Güncel Turizm Araştırmaları Dergisi     Open Access  
Hospitality & Society     Hybrid Journal   (Followers: 3)
Infinitum: Revista Multidisciplinar     Open Access   (Followers: 1)
Information Technology & Tourism     Full-text available via subscription   (Followers: 8)
Interaction     Full-text available via subscription   (Followers: 3)
International Journal of Applied Sciences in Tourism and Events     Open Access   (Followers: 2)
International Journal of Contemporary Hospitality Management     Hybrid Journal   (Followers: 10)
International Journal of Contemporary Tourism Research     Open Access   (Followers: 3)
International Journal of Culture Tourism and Hospitality Research     Hybrid Journal   (Followers: 19)
International Journal of Digital Culture and Electronic Tourism     Hybrid Journal   (Followers: 7)
International Journal of Entertainment Technology and Management     Hybrid Journal   (Followers: 1)
International Journal of Event and Festival Management     Hybrid Journal   (Followers: 6)
International Journal of Geoheritage and Parks     Open Access  
International Journal of Hospitality & Tourism Administration     Hybrid Journal   (Followers: 14)
International Journal of Hospitality and Event Management     Hybrid Journal   (Followers: 3)
International Journal of Hospitality Management     Hybrid Journal   (Followers: 10)
International Journal of Knowledge Management in Tourism and Hospitality     Hybrid Journal   (Followers: 4)
International Journal of Recreation and Sports Science     Open Access   (Followers: 3)
International Journal of Religious Tourism and Pilgrimage     Open Access   (Followers: 6)
International Journal of Tourism Anthropology     Hybrid Journal   (Followers: 11)
International Journal of Tourism Cities     Hybrid Journal   (Followers: 4)
International Journal of Tourism Policy     Hybrid Journal   (Followers: 8)
International Journal of Tourism Research     Hybrid Journal   (Followers: 15)
International Journal of Tourism Sciences     Hybrid Journal   (Followers: 4)
International Journal of Travel Medicine and Global Health     Open Access   (Followers: 1)
Journal of Applied Sciences in Travel and Hospitality     Open Access  
Journal of Business & Hotel Management     Partially Free   (Followers: 3)
Journal of China Tourism Research     Hybrid Journal   (Followers: 5)
Journal of Ecotourism     Hybrid Journal   (Followers: 3)
Journal of Environmental Management and Tourism     Open Access   (Followers: 13)
Journal of Franco-Irish Studies     Open Access   (Followers: 1)
Journal of Gastronomy and Tourism     Hybrid Journal   (Followers: 3)
Journal of Halal Product and Research     Open Access  
Journal of Heritage Tourism     Hybrid Journal   (Followers: 11)
Journal of Hospitality & Tourism Education     Hybrid Journal   (Followers: 8)
Journal of Hospitality & Tourism Research     Hybrid Journal   (Followers: 14)
Journal of Hospitality and Tourism Insights     Hybrid Journal  
Journal of Hospitality and Tourism Management     Full-text available via subscription   (Followers: 13)
Journal of Hospitality and Tourism Technology     Hybrid Journal   (Followers: 4)
Journal of Hospitality Financial Management     Open Access  
Journal of Hospitality Management and Tourism     Open Access   (Followers: 5)
Journal of Hospitality Marketing & Management     Hybrid Journal   (Followers: 8)
Journal of Hospitality, Leisure, Sport & Tourism Education     Full-text available via subscription   (Followers: 2)
Journal of International and Thai Tourism     Open Access  
Journal of Multidisciplinary Academic Tourism     Open Access   (Followers: 1)
Journal of Outdoor Recreation and Tourism     Hybrid Journal   (Followers: 4)
Journal of Park and Recreation Administration     Full-text available via subscription   (Followers: 2)
Journal of Place Management and Development     Hybrid Journal   (Followers: 1)
Journal of Policy Research in Tourism, Leisure and Events     Hybrid Journal   (Followers: 7)
Journal of Quality Assurance in Hospitality & Tourism     Hybrid Journal   (Followers: 5)
Journal of Sport & Tourism     Hybrid Journal   (Followers: 7)
Journal of Sustainable Tourism     Hybrid Journal   (Followers: 20)
Journal of Tourism & Adventure     Open Access   (Followers: 1)
Journal of Tourism and Cultural Change     Hybrid Journal   (Followers: 9)
Journal of Tourism and Heritage Research     Open Access  
Journal of Tourism and Himalayan Adventures     Open Access   (Followers: 2)
Journal of Tourism and Hospitality Education     Open Access  
Journal of Tourism Futures     Open Access   (Followers: 3)
Journal of Tourism Insights     Open Access   (Followers: 6)
Journal of Tourism Intelligence and Smartness     Open Access  
Journal of Tourism Research & Hospitality     Hybrid Journal   (Followers: 4)
Journal of Tourism, Hospitality and Sports     Open Access   (Followers: 3)
Journal of Travel & Tourism Marketing     Hybrid Journal   (Followers: 15)
Journal of Travel Medicine     Hybrid Journal   (Followers: 1)
Journal of Travel Research     Hybrid Journal   (Followers: 13)
Journal of Vacation Marketing     Hybrid Journal   (Followers: 2)
Journeys     Full-text available via subscription  
Juara : Jurnal Olahraga     Open Access  
Jurnal Analisis Pariwisata     Open Access  
Jurnal Destinasi Pariwisata     Open Access  
Jurnal IPTA     Open Access  
Jurnal Kepariwisataan dan Hospitalitas     Open Access  
Jurnal Master Pariwisata (Journal Master in Tourism Studies)     Open Access  
Jurnal Pariwisata Pesona     Open Access  
Jurnal Pariwisata Terapan     Open Access  
Marketing & Tourism Review     Open Access   (Followers: 1)
Matkailututkimus     Open Access  
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan     Open Access  
Mobilities     Hybrid Journal   (Followers: 10)
Mondes du Tourisme     Open Access   (Followers: 1)
Multiciencias     Open Access  
Nepalese Journal of Hospitality and Tourism Management     Open Access   (Followers: 1)
New Approaches in Sport Sciences     Open Access  
Perspectives in Asian Leisure and Tourism     Open Access  
Podium Sport, Leisure and Tourism Review     Open Access   (Followers: 2)
Polish Journal of Sport and Tourism     Open Access  
RACE - Revista de Administração, Contabilidade e Economia     Open Access  
Rangeland Journal     Hybrid Journal   (Followers: 1)
Recreation and Society in Africa, Asia and Latin America     Open Access   (Followers: 1)
Research in Hospitality Management     Open Access  
Revista de Gestão Ambiental e Sustentabilidade - GeAS     Open Access  
Revista de turism - studii si cercetari in turism     Open Access  
Revista Eletrônica Academicus     Open Access  
Revista Eletrônica de Administração e Turismo     Open Access  
Revista Iberoamericana de Ciencias de la Actividad Física y el Deporte     Open Access  
Revista Interamericana de Ambiente y Turismo     Open Access  
Revista Internacional de Derecho del Turismo     Open Access  
Revista Internacional de Turismo y Empresa     Open Access  
Revista Organizações em Contexto     Open Access  
ROTUR : Revista de Ocio y Turismo     Open Access  
Sasdaya : Gadjah Mada Journal of Humanities     Open Access  
Scandinavian Journal of Hospitality and Tourism     Hybrid Journal   (Followers: 4)
Space and Culture     Hybrid Journal   (Followers: 5)
Sport i Turystyka : Środkowoeuropejskie Czasopismo Naukowe     Open Access  
Studies in Travel Writing     Hybrid Journal   (Followers: 6)
Téoros     Open Access  
The Journal : Tourism and Hospitality Essentials Journal     Open Access   (Followers: 1)
Tourism     Open Access   (Followers: 8)
Tourism & Management Studies     Open Access   (Followers: 7)
Tourism Analysis     Full-text available via subscription   (Followers: 11)
Tourism and Heritage Journal     Open Access  
Tourism and Hospitality Research     Hybrid Journal   (Followers: 7)
Tourism and Travelling     Open Access  
Tourism Critiques : Practice and Theory     Open Access  
Tourism Culture & Communication     Full-text available via subscription   (Followers: 6)
Tourism Economics     Full-text available via subscription   (Followers: 10)
Tourism Geographies: An International Journal of Tourism Space, Place and Environment     Hybrid Journal   (Followers: 17)
Tourism in Marine Environments     Full-text available via subscription   (Followers: 2)
Tourism Management     Hybrid Journal   (Followers: 21)
Tourism Management Perspectives     Hybrid Journal   (Followers: 6)
Tourism Planning & Development     Hybrid Journal   (Followers: 7)
Tourism Recreation Research     Hybrid Journal   (Followers: 4)
Tourism Review     Hybrid Journal   (Followers: 6)
Tourism Review International     Full-text available via subscription   (Followers: 5)
Tourist Studies     Hybrid Journal   (Followers: 4)
TRANSIT     Open Access  
Translation Studies     Hybrid Journal   (Followers: 24)
Turismo y Sociedad     Open Access   (Followers: 2)
Turystyka Kulturowa     Open Access  
Via : Tourism Review     Open Access  
Visitor Studies     Hybrid Journal   (Followers: 4)
Worldwide Hospitality and Tourism Themes     Hybrid Journal   (Followers: 2)


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Journal of Tourism Futures
Number of Followers: 3  

  This is an Open Access Journal Open Access journal
ISSN (Print) 2055-5911 - ISSN (Online) 2055-592X
Published by Emerald Homepage  [360 journals]
  • The future of apitourism in Iran based on critical uncertainty approach
           and DEMATEL/COPRAS techniques

    • Authors: Mohammad Reza Fathi , Mohsen Torabi , Somayeh Razi Moheb Saraj
      Abstract: Apitourism is a form of tourism that deals with the culture and traditions of rural communities and can be considered one of the most sustainable methods of development and tourism. Accordingly, this study aims to identify the key factors and plausible scenarios of Iranian apitourism in the future. This study is applied research. For this purpose, first, by examining the theoretical foundations and interviewing experts, the key factors affecting the future of Iranian apitourism were identified. Then, using a binomial test, these factors were screened. Both critical uncertainty and DEMATEL techniques were used to select the final drivers. Two drivers of “apitourism information system and promotional activities” and “organizing ecological infrastructure” were selected for scenario planning using critical uncertainty and DEMATEL techniques. According to these two drivers, four golden beehive, expectancy, anonymous bee and black beehive scenarios were developed. Each scenario represents a situation for apitourism in the future. According to the criteria of trend compliance, fact-based plausibility and compliance with current data, the “Black Beehive” scenario was selected as the most likely scenario. The “Golden Beehive” scenario shows the best case in terms of apitourism information system and implementation of promotional activities and organizing and providing ecological infrastructure. The “Black Beehive” scenario, on the other hand, describes an isolated and vulnerable system. Developing plausible Iranian apitourism scenarios helps key stakeholders and actors develop flexible plans for various situations.
      Citation: Journal of Tourism Futures
      PubDate: 2022-05-16
      DOI: 10.1108/JTF-09-2021-0215
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
  • Transformative roles in tourism: adopting living systems' thinking for
           regenerative futures

    • Authors: Loretta Bellato , Niki Frantzeskaki , Carlos Briceño Fiebig , Anna Pollock , Elke Dens , Bill Reed
      Abstract: The “tourism living systems” (Tourism Living System – TLS) concept is underdeveloped, with limited relevant theoretical analysis to understand how it can support the transformations of tourism systems towards healthy communities and places. This paper aims to conceptualise TLSs and key stakeholder roles for enacting regenerative tourism using a living systems perspective. Knowledge synthesis and co-production were used to identify the conceptual framework and its applications. Knowledge synthesis was undertaken through a scoping review of the regenerative tourism literature and supplemented by a consultation exercise with leading regenerative tourism practitioners. Co-production of knowledge involved case study research to assess the conceptual framework's practical applications and revise it with regenerative tourism practitioners. The study revealed that regenerative tourism is informed by living systems' thinking. The authors identify five diverse, interdependent and interconnected stakeholder roles from the case studies and scoping review. All stakeholder roles are vital for constituting tourism systems that contribute to the healthy evolution of social-ecological systems. Real-world case study applications of the TLS framework will guide tourism stakeholders who seek to adopt regenerative tourism approaches. The study contributes to developing new frontiers in tourism stakeholder roles and paradigms with implications for regenerative tourism futures. The TLS framework challenges industrial conceptions of tourism by proposing a shift in stakeholder roles from extraction to generating new life to survive, thrive and evolve.
      Citation: Journal of Tourism Futures
      PubDate: 2022-05-12
      DOI: 10.1108/JTF-11-2021-0256
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
  • Visiting a : local lifestyles as drivers of (food) tourism transformation

    • Authors: Nair Morón-Corujeira , Francesc Fusté-Forné
      Abstract: This research analyses the relationships between local foodscapes and tourism futures departing from furanchos as examples of a rural Spanish's authentic food tradition which reveals the transformative power of local foods and culinary practices in tourism. Using a narrative inquiry, the qualitative case study is based on ten semi-structured interviews with local owners of furanchos in the Spanish region of Galicia. Results show the key characteristics of furanchos, and their potential for sustainable food production and consumption. The regulatory framework and its close connection with the environment are the reasons why they provide transformative (food) tourism experiences. Drawing from the preservation of a culinary culture, the future of food tourism will not only improve the sustainability of food systems and supply chains, but also the understanding of genuine foods and practices that represent people and places.
      Citation: Journal of Tourism Futures
      PubDate: 2022-05-10
      DOI: 10.1108/JTF-01-2022-0009
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
  • Regenerative tourism futures: a case study of Aotearoa New Zealand

    • Authors: Francesc Fusté-Forné , Asif Hussain
      Abstract: This case study urges the future of visitor economy to rely on regenerative tourism to make tourism systems resilience in the long run. The paper draws on published research and industry reports to discuss the future visitor economy and its impact on all dimensions of well-being focused on the case of Aotearoa New Zealand. Results show that post-pandemic tourism transformation must protect and promote local identities, and enhance and enrich visitor experiences with a focus on cultural and natural heritage. The recovery of tourism must not implement regenerative tourism as a new specific type of tourism but as a holistic understanding of tourism futures that encompasses communities and the environment, and where visitors are committed to preserve and protect our natural and socio-cultural environment.
      Citation: Journal of Tourism Futures
      PubDate: 2022-05-10
      DOI: 10.1108/JTF-01-2022-0027
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
  • Human capital futures: an educational perspective

    • Authors: Chris Bottrill
      Abstract: Education institutions can be slow to react to the changes that are happening in human capital development content and delivery. This article highlights some of the shifts that robotics, artificial intelligence (AI) and access to information are having on jobs in tourism and the future of work. It explores the ways in which the tourism education sector can respond. This paper draws upon content shared at several conferences and webinars addressing the future of work and the education delivery methods from experts and commentators on the subject. This was augmented by research conducted by global tourism associations, the World Economic Forum and other global associations and supported with secondary data from recent media and online content providers. By highlighting emerging trends in the sector and skills to thrive in the fourth industrial revolution, we can identify what education should focus on during this period of transition and uncertainty. We need to capitalize on the digital delivery skills we have developed due to COVID-19 and build new content and accessible learning approaches. There are many uncertainties about the future of work and the way that a rapidly digitized education delivery approach has and will affect tourism education in the future. This article is aimed to generate further thought and dialogue by identifying changes and raising points about what we are effective at in public post-secondary education and what we need to capitalize on and adapt to in the future. The core question posed is that if the tourism and hospitality workforce and work environment has changed, has, or can, tourism and hospitality training and education change as well'
      Citation: Journal of Tourism Futures
      PubDate: 2022-05-10
      DOI: 10.1108/JTF-04-2021-0101
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
  • Circular economy, circular regenerative processes, and placemaking for
           tourism future

    • Authors: Lucia Tomassini , Elena Cavagnaro
      Abstract: This conceptual paper explores the possibility to envision circular regenerative processes embracing agrowth and placemaking within tourism; an industry remarkably connected to the Anthropocene and its detrimental impacts on the planet. Drawing on theorisations of circular economy, on the concept of agrowth, and on theories of placemaking, this viewpoint offers a novel conceptual framework to imagine a regenerative future for tourism. The authors connect the ancient archetype of “circularity”, largely used to make sense of life on Earth, with the Greek concept of oikonomia. The resulting notion of a circular oikonomia is then intersected with theories of placemaking. In doing so, the authors are driven by the idea of de-growth, as an “a-growthism” urging the abandonment of the faith towards growth for an enduring stable regenerative agrowth. The authors offer a novel conceptual framework to counteract the negative impacts of Anthropocene and envision future scenarios in which tourism can make a difference by enacting enduring regenerative processes for places and human and non-human entities. The originality of this study lies in the conceptual framework proposed to imagine the future of tourism, hospitality and mobilities in circular regenerative terms. This study envisions stable and enduring regenerative processes of natural assets, materials, products, services and resources as well as a tourism space made up of lively, multiple, transformative relationships and interactions among people and the environments people live in and travel to.
      Citation: Journal of Tourism Futures
      PubDate: 2022-05-09
      DOI: 10.1108/JTF-01-2022-0004
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
  • Factors affecting value co-creation through artificial intelligence in
           tourism: a general literature review

    • Authors: Konstantinos Solakis , Vicky Katsoni , Ali B. Mahmoud , Nicholas Grigoriou
      Abstract: This is a general review study aiming to specify the key customer-based factors and technologies that influence the value co-creation (VCC) process through artificial intelligence (AI) and automation in the hospitality and tourism industry. The study uses a theory-based general literature review approach to explore key customer-based factors and technologies influencing VCC in the tourism industry. By reviewing the relevant literature, the authors conclude a theoretical framework postulating the determinants of VCC in the AI-driven tourism industry. This paper identifies customers' perceptions, attitudes, trust, social influence, hedonic motivations, anthropomorphism and prior experience as customer-based factors to VCC through the use of AI. Service robots, AI-enabled self-service kiosks, chatbots, metaversal tourism and new reality, machine learning (ML) and natural language processing (NLP) are technologies that influence VCC. The results of this research inform a theoretical framework articulating the human and AI elements for future research set to expand the models predicting VCC in the tourism industry. Few studies have examined consumer-related factors that influence their participation in the VCC process through automation and AI.
      Citation: Journal of Tourism Futures
      PubDate: 2022-05-05
      DOI: 10.1108/JTF-06-2021-0157
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
  • Family tourism: a New Zealand COVID-19 perspective

    • Authors: Ian Seymour Yeoman , Heike A. Schänzel , Elisa Zentveld
      Abstract: Because of COVID-19, tourist behaviour has changed with a range of trends becoming more prominent. This paper sets out to explain the dominance of family tourism in New Zealand's domestic markets and the trends associated with it. This paper is based upon secondary data from academic literature, industry reports, news media and webinars associated with New Zealand during COVID-19, starting in March 2020. The paper explains the rise of family tourism in New Zealand during COVID-19 based upon the consumer behaviour trends of: (1) Simplicity: In search of slow; (2) Mercurial consumption; (3) Localism; (4) Staycation; (5) Healthy habits; and (6) Is it safe to come out' The usefulness of this paper is derived from explaining why the rise of family tourism occurred based upon the identified trends.
      Citation: Journal of Tourism Futures
      PubDate: 2022-04-26
      DOI: 10.1108/JTF-12-2021-0274
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
  • Tourist behaviour in a COVID-19 world: a New Zealand perspective

    • Authors: Ian Seymour Yeoman , Heike A. Schänzel , Elisa Zentveld
      Abstract: The COVID-19 pandemic is considered a “once in a century” public health shock that, at the time of writing, continues to have a profound impact on global tourism and New Zealand. The paper aims to assess how consumer behaviour trends changed using a trends analysis framework. Positioning the paper in the prognosis–prediction paradigm from futures studies and using a trend analysis approach, the authors forecasted a series of tourist trends at the beginning of COVID-19 based upon a multitude of sources trends. Then, 12 months later, they reported on the accuracy of these forecasts. The matrix identifies 15 trends based upon consumer behaviour changes, which are either dominant, slowed, advanced or arrested. The prognosis was largely correct, which was supported by evidence gathered 12 months later. The paper uses a series of different data sources to reflect on the initial forecasts. To some, this may be an issue of rigor, but the authors argue that through triangulation, credibility and validity are increased. First, the evaluation matrix allows users to make sense of COVID-19 based upon the concepts of dominant, slowed, advanced or arrested trends. Second, the matrix allows users to evaluate changes and movement of trends. Third, the trends featured in this paper could be generalisable to several different circumstances associated with simple identity. Fourth, this paper has tested the ability to predict trends in an uncertain environment within the context of the ontological paradigm of prognosis and prediction of futures states.
      Citation: Journal of Tourism Futures
      PubDate: 2022-04-22
      DOI: 10.1108/JTF-03-2021-0082
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
  • The causal factors influencing repurchase intentions of local tourists in
           Thailand during COVID-19 crisis

    • Authors: Sumana Laparojkit , Muttanachai Suttipun
      Abstract: This study aims to examine the causal factors of customer motivation, trust and loyalty, influencing the level of repurchase intentions of local tourists travelling during pandemic COVID-19 crisis in Thailand. The population of this study comprised all Thai local tourists travelling in Thailand. Using simple random sampling of local tourists on travel in Thailand, quantitative data were collected from 500 tourists as the sampling, representing Northern Thailand, North-Eastern Thailand, Central Thailand, Southern Thailand and Bangkok. Path analysis, including correlation matrix and factor confirmation, was used to test the causal factors influencing the level of repurchase intentions. Motivation trust, customer trust, customer loyalty and repurchase intentions of Thai domestic tourism were on a high level. In addition, there were positive influences of customer motivation, trust and loyalty on the level of repurchase intentions by local tourists travelling in Thailand. The study results demonstrate that the social exchange theory can be used to explain the influences of customer motivation, customer trust and loyalty on repurchase intentions of domestic Thai tourism.
      Citation: Journal of Tourism Futures
      PubDate: 2022-04-22
      DOI: 10.1108/JTF-05-2021-0122
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
  • Restaurants and robots: public preferences for robot food and beverage

    • Authors: Stanislav Ivanov , Craig Webster
      Abstract: The hospitality industry in developed countries is under pressure due to labor shortages and it is likely more food and beverage operations will have to be automated in the future. This research investigates the public’s perceptions of the use of robots in food and beverage operations to learn about how the public perceives automation in food and beverage. Data were collected from a survey disseminated online in 12 languages, resulting in a sample of 1,579 respondents. The data were analyzed using factor analysis and OLS regressions. The data also reveal that generally positive attitudes toward the use of robots in tourism and hospitality is a strong indicator of positive attitudes toward the use of robots in an F&B setting. The data also illustrate that the public’s perception of appropriateness of the use of robots in F&B operations is positively related to robots’ perceived reliability, functionality and advantages compared to human employees. The implications illustrate that the public seems to be generally accepting robots in food and beverage operations, even considering the public’s understanding and acceptance of the limitations of such technologies. The research suggests that a critical element in terms of incorporating automation into future food and beverage operations is encouraging consumers to have generally positive attitudes toward the use of robots in hospitality and tourism industries. This survey is based upon the data gathered in multiple countries to learn about how individuals perceive the use of robots in food and beverage operations, illustrating the attitudes that will assist or hinder the automation of this service industry.
      Citation: Journal of Tourism Futures
      PubDate: 2022-04-22
      DOI: 10.1108/JTF-12-2021-0264
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
  • Post-COVID-19 pandemic motivations and segmentation in coastal cities: a
           study in Lima, Peru

    • Authors: Mauricio Carvache-Franco , Aldo Alvarez-Risco , Wilmer Carvache-Franco , Orly Carvache-Franco , Shyla Del-Aguila-Arcentales
      Abstract: Coastal cities offer great ecological, cultural and economic benefits due to their tourism potential. The objective of this research is to (1) identify tourists' post-pandemic motivations, (2) establish a post-pandemic demand segmentation and (3) determine the relationship between post-pandemic segments and loyalty. This study was carried out in Lima, Peru, a tourist destination on the Pacific Ocean coast. The sample was collected between June and July 2020, during the coronavirus disease 2019 (COVID-19) pandemic. In total, 354 valid questionnaires represented the sample size of this quantitative study. For data analysis, factor analysis and K-means non-hierarchical clustering were used. The results show four post-pandemic motivational dimensions in coastal cities: “novelty and escape,” “learning and culture,” “destination safety” and “service safety.” Likewise, there are two post-pandemic segments in coastal cities: “safety seekers” who want to feel safe at the destination and with its services, and “multiple motives,” motivated by several reasons simultaneously, such as safety, novelty and escape, and learning and culture. The multiple motives group shows higher return intentions, making it a crucial post-pandemic segment in coastal cities. The limitations of the present study were the online sampling and the timing when collecting the data since the demand can vary due to seasonal reasons. Since coastal cities have natural and cultural attractions appealing to many travelers, they should adopt the necessary biosecurity measures to attract the safety seekers’ segment, who wants to feel safe at the destination and with its services. Similarly, the multiple motives’ segment favors safety over other recreational activities in the coastal area, so it is necessary that activities such as sports on the beach, walks, observation of flora and fauna, navigation and interaction with the community, meet the required biosecurity standards. The results will be used to plan the following actions in coastal destinations and meet the tourists’ demands when this health crisis ends. In this context, up to date, demand segmentation by motivations in coastal cities during the COVID-19 pandemic has not been investigated. Such a study will help to obtain post-pandemic results regarding the tourism demand for these destinations. To date, there are no studies in coastal cities that analyze demand segmentation and its motivations for the post-COVID-2019 pandemic.
      Citation: Journal of Tourism Futures
      PubDate: 2022-04-12
      DOI: 10.1108/JTF-09-2021-0219
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
  • The impacts of negative problem orientation on perceived risk and travel
           intention in the context of COVID-19: a PLS-SEM approach

    • Authors: Ümit Şengel , Gökhan Genç , Merve Işkın , Mustafa Çevrimkaya , Ioannis Assiouras , Burhanettin Zengin , Mehmet Sarıışık , Dimitrios Buhalis
      Abstract: The COVID-19 pandemic, which appeared in China in late 2019, has affected the world psychologically, socially and economically in 2020. Tourism is one of the areas where the effects of COVID-19 have been felt most clearly. The study aims to determine the effect of negative problem orientation (NPO) and perceived risk related to the COVID-19 pandemic on travel and destination visit intention. This study employed a convenience and probabilistic sampling method for collecting data from 531 respondents using an online questionnaire. Partial least square structural equation modeling (PLS-SEM) was used for testing research model. According to the findings, NPO and perceived risk related to the pandemic were found to have direct and indirect effects on the travel behavior of tourists. The results of this research provide theoretical and practical implications for hospitality and travel businesses on topics such as the psychological effects of the pandemic and the travel behaviors of tourists. It is estimated that the pandemic will also affect tourist behavior due to its effects on human psychology. For this reason, a study conducted in the context of tourist behavior theories is expected to contribute to the literature, managers and future of the tourism.
      Citation: Journal of Tourism Futures
      PubDate: 2022-04-11
      DOI: 10.1108/JTF-05-2021-0130
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
  • Modelling the demand for educational tourism: do dynamic effect,
           university quality and competitor countries play a role'

    • Authors: Siti Hajar Hussein , Suhal Kusairi , Fathilah Ismail
      Abstract: This study aims to develop an educational tourism demand model, particularly in respect to dynamic effects, university quality (QU) and competitor countries. Educational tourism has been identified as a new tourism sub-sector with high potential, and is thus expected to boost economic growth and sustainability. This study reviews the literature on the determinants of educational tourism demand. Even though the existing literature is intensively discussed, mostly focusing on the educational tourism demand from an individual consumer's perspective, this study makes an innovation in line with the aggregate demand view. The study uses data that consist of the enrolment of international students from 47 home countries who studied in Malaysia from 2008 to 2017. The study utilised the dynamic panel method of analysis. This study affirms that income per capita, educational tourism price, price of competitor countries and quality of universities based on accredited programmes and world university ranking are the determinants of educational tourism demand in both the short and the long term. Also, a dynamic effect exists in educational tourism demand. The results imply that government should take the quality of services for existing students, price decisions and QU into account to promote the country as a tertiary education hub and achieve sustainable development. Research on the determinants of the demand for educational tourism is rare in terms of macro data, and this study includes the roles of QU, competitor countries and dynamic effects.
      Citation: Journal of Tourism Futures
      PubDate: 2022-04-05
      DOI: 10.1108/JTF-09-2020-0144
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
  • Impacts and restoration strategy of the tourism industry post-COVID-19
           pandemic: evidence from Vietnam

    • Authors: Hoa Dinh Vu , Anh Thi Ngoc Nguyen , Nga Thi Phuong Nguyen , Duy Ba Tran
      Abstract: This paper presents the impact of the COVID-19 pandemic on Vietnam's tourism industry to propose appropriate recovery strategies in the future. This study uses a combination of research methods. Data were collected from the Ministry of Culture, Sports and Tourism, General Statistics Office, Vietnam National Administration of Tourism and Ministry of Health. Non-parametric statistical methods were applied to analyze the differences between epidemic and non-epidemic periods and find correlations between the number of infections and data related to the performance of the tourism industry. In-depth interviews with 20 people linked to tourism activities were conducted to analyze the impacts and propose strategies for future recovery. The results demonstrate the severe impact of the pandemic on Vietnam's tourism industry based on a decrease in the number of visitors, business activities, revenue and employment rate. Therefore, to recover tourism – Vietnam's key economic sector in the future – developing reasonable strategies to build a safe tourism environment, building a sustainable tourist market, diversifying and improving tourism high-quality tourism products, marketing, human resources, digital transformation and sustainable tourism are necessary, along with the development trend of the industry after COVID-19. This paper synchronously and systematically presents the effects of COVID-19 on Vietnam's tourism industry based on official data. Strategies are proposed to handle these effects on a reliable scientific basis. This study can be considered a valuable reference for researchers and managers of tourism in developing countries, such as Vietnam.
      Citation: Journal of Tourism Futures
      PubDate: 2022-03-30
      DOI: 10.1108/JTF-09-2021-0218
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
  • Scenarios for New Zealand tourism: a COVID-19 response

    • Authors: Ian Seymour Yeoman , Albert Postma , Stefan Hartman
      Abstract: A case study about the creation of four scenarios that were used to make sense of the fast-moving pace of COVID-19 and the consequences for New Zealand tourism. Adapting global visitor economy scenarios, a set of New Zealand tourism scenarios were constructed using a “back of house Shell” method and were supplemented with an expert panel to test the reliability and validity of the scenarios. The four scenarios constructed were based on two critical uncertainties, namely economic recession and the moral dilemma of the consumer. Four scenarios were portrayed using film and TV titles to help participants visualise the scenarios. Crazy Rich Asians: Recovery represented many of the attributes of tourism in New Zealand prior to COVID-19 i.e. a focus on high value tourists from Asia. Contagion: Survival of the Fittest represented the reality of the COVID-19 pandemic. This Side of Paradise: ReThinking Tourism focused on rebuilding tourism based upon the principles of sustainability. The Colony: Gated Communities represented fortress destinations trying to keep COVID-19 at bay. Each scenario portrayed several features including a unique narrative, tourism, the tourist, vision, strategy and risks. The paper highlighted the trade-offs and conflicts between the scenarios as COVID-19 unfolded in different directions. In a fluid situation, the paper reminds readers of the value of scenarios as framing devices to understand the fast-moving pace of COVID-19 when New Zealand was in unchartered waters. Thus, this study highlights how a scenario-planning process builds resilience and foresight to help stakeholders and actors make sense of crisis situations.
      Citation: Journal of Tourism Futures
      PubDate: 2022-03-29
      DOI: 10.1108/JTF-07-2021-0180
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
  • Linking the intrinsic and environmental constraints with PwD tourists'
           behavioral intentions toward a travel destination: mediating role of
           learned helplessness

    • Authors: Bijoylaxmi Sarmah , Shampy Kamboj , Ravi Chatterjee
      Abstract: The present study examines the antecedents of learned helplessness, i.e. intrinsic and environmental constraints and consequences, i.e. intention to travel and expectation in the context of people with disability (PwD) tourism context by applying the “Theory of Learned Helplessness”. The survey method was used to gather data from 209 physically disabled people who had visited/traveled to any tourist destination in the past twelve months. Structural equation modeling technique was used to analyze data. The findings reveal that intrinsic and environmental constraints positively influence learned helplessness. Consequently, learned helplessness negatively effects intention to travel and positively affects expectation of PWD tourist' toward a travel destination. Furthermore, learned helplessness contributed as a mediator between intrinsic constraints and intention to travel toward a tourist destination. Even though the body of literature on associations studied pertaining the conceptual lens of learned helplessness is widely recognized, there is dearth of literature investigating the connections between travel constraints, learned helplessness, PwDs intention and their expectation in travel destination context.
      Citation: Journal of Tourism Futures
      PubDate: 2022-03-25
      DOI: 10.1108/JTF-02-2021-0053
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
  • The effect of social media on travel planning process by Chinese tourists:
           the way forward to tourism futures

    • Authors: Yuke Yuan , Chung-Shing Chan , Sarah Eichelberger , Hang Ma , Birgit Pikkemaat
      Abstract: This paper investigates the usage and trust of Chinese social media in the travel planning process (pre-trip, during-trip and post-trip) of Chinese tourists. Through a combination of structured online survey (n = 406) and follow-up interviews, the research identifies the diversification of the demand-and-supply patterns of social media users in China, as well as the allocation of functions of social media as tools before, during and after travel. Social media users are diverse in terms of their adoption of social media, use behaviour and scope; the levels of trust and influence; and their ultimate travel decisions and actions. Correlations between the level of trust, influence of social media and the intended changes in travel decisions are observed. Destination marketers and tourism industries should observe and adapt to the needs of social media users and potential tourist markets by understanding more about user segmentation between platforms or apps and conducting marketing campaigns on social media platforms to attract a higher number of visitors. This paper demonstrated the case of social media usage in mainland China, which has been regarded as one of the fastest growing and influential tourist-generating markets and social media expansions in the world. This study further addressed the knowledge gap by correlating social media usage and travel planning process of Chinese tourists. The research findings suggested diversification of the demand-and-supply pattern of social media users in China, as well as the use of social media as tools before, during and after travel. Users were diversified in terms of their adoption of social media, use behaviour, scope, the levels of trust, influence and the ultimate travel decisions. Destination marketing organizations should note that some overseas social media platforms that are not accessible in China like TripAdvisor, Yelp, Facebook and Instagram are still valued by some Chinese tourists, especially during-trip period in journeys to Western countries. Some tactics for specific user segments should be carefully observed. When promoting specific tourism products to Chinese tourists, it is necessary to understand the user segmentation between platforms or apps. Social media is a powerful tool for tourism development and sustainability in creating smart tourists and destinations worldwide. In China, the use of social media has stimulated the development of both information and communication technology and tourism.
      Citation: Journal of Tourism Futures
      PubDate: 2022-02-25
      DOI: 10.1108/JTF-04-2021-0094
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
  • Re-evaluating New Zealand tourism–what the future holds

    • Authors: Chris Roberts
      Abstract: COVID-19 plunged tourism off the cliff in New Zealand. What did this mean for the country, how did we respond and what is the future' This is a personal account, reflecting on my thoughts and experiences as Chief Executive of Tourism Industry Aotearoa. It is a challenging time to try to predict the future given all the remaining COVID-19-related uncertainties. But there are a number of consistencies that will frame the revival of tourism in New Zealand, when international visitors do return. Government, industry and the community will all look to shape the future of tourism, and it is essential we take a balanced score card approach, building back better with a focus on value. However, we must never forget the customer, who may well have the biggest influence. No specific research was completed for this article–it relies on the author's industry experience. We can only have a successful tourism future in Aotearoa if we deliver a broad range of quality products and services that enable us to meet the promise of an economically, socially, culturally and environmentally sustainable destination. The author’s message is to focus on providing customer value in order to achieve that future. It is simple as that.
      Citation: Journal of Tourism Futures
      PubDate: 2022-02-15
      DOI: 10.1108/JTF-01-2022-0026
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
  • Predicting travel intentions using self-disclosure, trust and intimacy:
           the case of Tinder users during COVID-19

    • Authors: Kyrie Eleison Munoz
      Abstract: This paper determines how travel intentions can be predicted using self-disclosure behaviour, trust and intimacy. This case study focuses on Tinder users who utilised the application's Passport feature which allowed them to travel virtually and interact with other users around the globe amid global travel restrictions. This quantitative research conveniently sampled 294 Tinder users who used the Passport feature during COVID-19 pandemic lockdowns. Data were analysed using PLS-SEM. This study revealed that self-disclosure had a significant influence towards future travel intentions. Findings show that the more users self-disclose, the more their intent to travel increase. Trust and intimacy also had significant relationship on travel intentions while intimacy had a mediating effect between self-disclosure and travel intentions. Tourism-oriented establishments and destination marketers should consider Tinder users as a market segment of future tourists. These users have developed travel intentions through in-app interactions and thus comprise an untapped market of potential tourists seeking for meet-ups and niche experiences in a post-pandemic era. This study provides novelty in showing the predictive relationship of self-disclosure, trust and intimacy towards travel intentions. A model consisting of these constructs in the context of online interactions was also empirically tested and found adequate to predict travel intentions.
      Citation: Journal of Tourism Futures
      PubDate: 2022-02-15
      DOI: 10.1108/JTF-09-2021-0232
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
  • Environmentally responsible behaviour in outdoor recreation: the
           moderating impact of COVID-19 related risk perception

    • Authors: Nguyen Thi Khanh Chi
      Abstract: This study examines the mediating role of motivation on outdoor recreation on the attitude–behavior and social marketing–behavior linkages. The paper scrutinizes the moderating impact of coronavirus disease 2019 (COVID-19) risk perception in transforming individual motivation on nature-based outdoor recreation into environmentally responsible behavior. Data were collected and conducted in Vietnamese National Parks. The dataset consists of 900 valid responses by domestic travelers. The research was operationalized using empirical data and employed structural equation modeling (SEM) and SPSS PROCESS analysis. First, this study confirms that outdoor recreation activities and business's marketing on social networks tend to transform into support for individual behavior in terms of protecting environment and having responsibility for environment. Second, the current paper also represents the academic efforts to contribute to outdoor recreation literature by explaining the current global problem that has caused serious upheaval in global society as well as individual life. The findings not only confirmed the mediating role of nature-based outdoor recreation motivation between attitude and behavior, but also examined the moderating effect of COVID-19 risk perception in the relationship between motivation and behavior. The findings indicate the significant association of social marketing, environment attitudes, outdoor recreation motivation and environmentally responsible behavior. The findings not only confirmed the mediating role of nature-based outdoor recreation motivation between attitude and behavior, but also examined the moderating effect of COVID-19 risk perception in the relationship between motivation and behavior. These results provide key insights about examining visitors' behavior for environment protection during future infectious disease outbreaks.
      Citation: Journal of Tourism Futures
      PubDate: 2022-02-15
      DOI: 10.1108/JTF-09-2021-0234
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
  • Reset or temporary break' Attitudinal change, risk perception and
           future travel intention in tourists experiencing the COVID-19 pandemic

    • Authors: Francesc González-Reverté , Joan Miquel Gomis-López , Pablo Díaz-Luque
      Abstract: There is little knowledge to date regarding the influence of the COVID-19 health crisis on tourists' intention to travel differently in the future. This paper addresses this and explores its determinants. The objective of the present study is to determine to what extent the Spanish tourists affected by COVID-19 may change the way they travel in the future, according to the perceived risk of travel in a pandemic context. Between May and June 2020, the authors conducted a survey with a sample population of Spanish tourists who were resident in Spain during the COVID-19 pandemic, for the purposes of studying the role of attitudes and risk in the intention to change the way they want to travel in the future. Cluster analysis and one-way ANOVA were conducted to assess differences among the respondents. Finally, some models were built using the linear regression technique in order to evaluate the role of attitudes in the tourists' adaptive response to the perceived risk of travel. Results confirm the formation of a new way of life influencing tourists' intentions to travel more sustainably. Accordingly, tourists with a previous environmental attitude are less interested in visiting mass tourism beach destinations in the future. However, changes in the way some tourists travel can also be read as an adaptive and temporary response to the perceived risk of contracting the disease, and do not point to a reduction of the vital importance of tourism in their lives. The exploratory nature of the study and the lack of similar international analyses does not allow the authors to contrast its results at a global level, though it offers a starting point for future research in other countries. There are also methodological limitations, since the field work was carried out between the first and second waves of the disease, at a time when the pandemic was in remission, possibly affecting the orientation of some responses, given the desire to recover normalcy and “normal” travel, and this may have influenced the priority given to tourism. This study gives new insights into the debate on the social transformation of the collective consciousness. Despite some signs of change, part of the Spanish tourists are still anchored in traditional tourism practices embedded in cultural factors, which can hinder sustainability in the Spanish tourism industry. The experience of the COVID-19 crisis has not been sufficient to change the declared travel habits of Spanish tourists. Therefore, progress towards the definition of a new tourism system that implies the effective transformation of demand will require applying policies and promoting institutional innovation and education to create paths that facilitate transformative experiences. The study is focused on the analysis of the relationship between attitudes and risk perception, including novel elements that enrich the academic debate on social progress in the transformation of tourism and the possibilities of promoting a reset from the demand side. Moreover, it incorporates, for the first time, the COVID-19 as it was experienced as an explanatory variable to analyse the changing travel attitudes in a post-COVID-19 era. The analysis of the psychosocial mechanisms of risk offers a good opportunity for a better assessment of post-pandemic demand risk perception. Finally, the study offers empirical evidence on how Spanish tourists are reimagining their next and future holidays, which can be highly valuable for destination managers.
      Citation: Journal of Tourism Futures
      PubDate: 2022-02-04
      DOI: 10.1108/JTF-03-2021-0079
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
  • Asia–Pacific tourism futures emerging from COVID-19 recovery responses
           and implications for sustainability

    • Authors: Susanne Becken , Johanna Loehr
      Abstract: The purpose of this paper is to provide contrasting narratives of what the future of Asia Pacific tourism may look like, and to identify how current policy interventions and recommendations made for coronavirus disease 2019 (COVID-19) recovery shape the system's trajectory. Drawing on a set of four possible futures emerging from COVID-19, tourism policy responses are analysed and a link to their potential contribution to the Sustainable Development Goals is made. A system goal is presented for each scenario, and what this means for the tourism system. Existing policies indicate that tourism is moving towards a “Discipline” future, although evidence for all four trajectories could be identified. Whilst the “Transform” scenario is most aligned with a sustainable future, the findings highlight that sustainability outcomes are possible in the other scenarios as well, if risks are managed adequately. The limitation is that the core structure of the four futures was not specifically developed for tourism. However, given that tourism is firmly embedded in national and global economies, this limitation is not material. This paper supports decision-makers to develop adaptability in the face of great uncertainty and complexity. Risks and opportunities associated with each of the four tourism futures are identified, and examples are provided how sustainability outcomes can be maximised in each. Sustainability is a safe and necessary strategy regardless of the trajectory to any of the four scenarios. The long-term health of the tourism system and anyone involved in it depends on significant progress along the Sustainable Development Goals. This paper explores pathways for system change and how different COVID-19 policy approaches contribute to shaping the system's trajectory. It highlights the risks associated with certain trajectories, and also identifies how short-term recovery priorities might undermine long-term sustainability.
      Citation: Journal of Tourism Futures
      PubDate: 2022-02-03
      DOI: 10.1108/JTF-05-2021-0131
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
  • Accommodating guests during pandemic times: a case-study of the Airbnb
           Host Community in Aarhus, Denmark

    • Authors: Simon Lind Fischer , Maartje Roelofsen
      Abstract: This paper explores how Airbnb hosts' experiences with and responses to the coronavirus disease 2019 (COVID-19) health crisis may differ according to their motivations to host and to the type and spatial layout of their Airbnb accommodation. Based on these insights, the paper reflects on the lessons that are learned for the future of short-term rentals. This is a qualitative multi-method small-scale case study, which relies on in-depth interviews and a focus group discussion carried out with a group of hosts affiliated to the Airbnb Host Community in Aarhus, Denmark. Informed by an interpretivist approach, the study aims to make sense of people's subjective experiences with hosting on the Airbnb platform, and how they have continued and adapted their hospitality practices during the pandemic. Participants' adaptive practices vary according to their motivations to host and the type of accommodation that they rent out. Although all hosts in this study now implement more intensive cleaning practices, hosts who stay with their guests onsite tend to take stricter preventative measures to avoid contamination and transmission of the virus in their social interactions with guests. On the contrary, hosts who rent out their entire properties and have minimal contact with their guests found themselves less affected by the pandemic's impacts and have had a continued demand for their properties. The COVID-19 pandemic has unevenly affected Airbnb hosts. Hosts who share their homes with guests require different adaptations to their daily behaviour and cleaning practices at home than hosts who do not stay with their guests and rent out entire properties. However, unlike professional hosts who largely or solely rely on Airbnb for their income, occasional home-sharing hosts tend to be more flexible in coping with cancelled or fewer bookings. This study provides novel insights into the uneven impact of the COVID-19 pandemic on participants in the platform economies of tourism. It contributes to existing literature on the impacts of the pandemic on Airbnb's operations by showing how hosts' adaptive practices are informed by their subjective living conditions and the type of accommodation they can offer their guests.
      Citation: Journal of Tourism Futures
      PubDate: 2022-02-03
      DOI: 10.1108/JTF-09-2021-0209
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
  • Assessing behavioral intention toward green hotels during COVID-19
           pandemic: the moderating role of environmental concern

    • Authors: Rajiv Kumar Dwivedi , Manoj Pandey , Anil Vashisht , Devendra Kumar Pandey , Dharmendra Kumar
      Abstract: The study aims to investigate the consumers' behavioral intention toward green hotels. The tendency of individuals to afford green hotels is further escalating with progressing coronavirus disease-2019 (COVID-19) pandemic recurring waves. The increased worry of consumers toward health, hygiene and the climate is acquiring momentum and transforming how consumers traditionally perceive green hotels. The study has recommended an integrated framework incorporating various research fields as attitude-behavior-context theory, theory of planned behavior (TPB) and moderating influences to study the associations among the antecedents of consumers' behavioral intention toward green hotels. The study comprised the participation of 536 respondents residing in the Delhi and National Capital Region (NCR) of India. The data analysis strategy involved the use of structural equation modeling (SEM) analysis to test the proposed research framework. The results and findings of the study indicated a significant influence of fear and uncertainty of the COVID-19 pandemic and environmental concern on green trust. The results also revealed the considerable impact of green trust on willingness to pay premium, attitude and subjective norms, which significantly influenced behavioral intention. The analysis also revealed the moderating influence of environmental concern in the relationship of green trust and behavioral intention. The study has recommended significant theoretical. The theorists may use this research framework to analyze better the transforming consumer behavior trends toward green hotels in the ongoing fearful and uncertain COVID-19 pandemic scenario. The study has recommended significant managerial implications. The industry practitioners may also utilize the framework to sustain the hotel business and bring new strategic insights into practice to combat the impact of the pandemic and simultaneously win consumers' trust in green hotels. Although the researchers have previously emphasized consumers' intention toward green practices embraced by hotels, the impact of the COVID-19 pandemic on the green hotel industry gained noticeable attention from researchers. Furthermore, there is a scarcity of literature providing insights on the behavioral dynamism of hotel customers' trust, attitude and willingness to pay for green hotels during the repetitive waves of the COVID-19 pandemic. The study will support the existing literature gap by enlightening the associations among the various antecedents of green hotels' behavioral intention, COVID-19 and environmental concern.
      Citation: Journal of Tourism Futures
      PubDate: 2022-02-02
      DOI: 10.1108/JTF-05-2021-0116
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
  • Does countries' environmental, social and governance (ESG) risk rating
           influence international tourism demand' A case of the Visegrád Four

    • Authors: Adewale Samuel Hassan , Daniel Francois Meyer
      Abstract: This study examines whether international tourism demand in the Visegrád countries is influenced by countries' risk rating on environmental, social and governance (ESG) factors, as non-economic factors relating to ESG risks have been ignored by previous researches on determinants of international tourism demand. The study investigates panel data for the Visegrád countries comprising the Czech Republic, Hungary, Poland and Slovakia over the period 1995–2019. Recently developed techniques of augmented mean group (AMG) and common correlated effects mean group (CCEMG) estimators are employed so as to take care of cross-sectional dependence, nonstationary residuals and possible heterogeneous slope coefficients. The regression estimates suggest that besides economic factors, the perception of international tourists regarding ESG risk is another important determinant of international tourism demand in the Visegrád countries. The study also established that income levels in the tourists' originating countries are the most critical determinant of international tourism demand to the Visegrád countries. The research outcomes of the study include the need for the Visegrád countries to direct policies towards further mitigating their ESG risks in order to improve future international tourism demand in the area. They also need to ensure exchange rate stability to prevent volatility and sudden spikes in the relative price of tourism in their countries.
      Citation: Journal of Tourism Futures
      PubDate: 2022-02-01
      DOI: 10.1108/JTF-05-2021-0127
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
  • Augmented reality adoption intention among travel and tour operators in
           Malaysia: mediation effect of value alignment

    • Authors: Syed Shah Alam , Mohammad Masukujjaman , Samiha Susmit , Sumaiya Susmit , Hassanuddeen Abd Aziz
      Abstract: This study evaluated the determinants of augmented reality (AR) adoption in Malaysia's travel and tour operator sectors through an integrated technology-organization-environmental (TOE) and diffusion of innovation (
      DOI ) model. The TOE and
      DOI were considered the primary theoretical models but are combined and extended by including few additional variables. Data were collected from 220 respondents of travel and tour operating businesses in Malaysia and analyzed by applying PLS structural equation model technique. The empirical results established that perceived cost, relative advantages, complexity and compatibility, observability, competitor pressure, value alignment, customer pressure, and trialability are positively connected with the behavioral intention except for external support. The results reveal that value alignment partially mediates the association between relative advantages and behavioral intention, complexity and behavioral intention, compatibility and behavioral intention, perceived cost and behavioral intention except in between trialability and observability. This research is unique as the value alignment construct is included in the model, and thus it fulfills the literature gap by adding the mediation construct. This study contributes to enhancing AR's understanding of the Malaysian travel and tour operator industry through the lenses of owners or managers. It offers an integrated model that combines the TOE and
      DOI models, rare in this sector, and can be replicated or extended with validated scales.
      Citation: Journal of Tourism Futures
      PubDate: 2022-01-17
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
  • Machine learning models for predicting international tourist arrivals in
           Indonesia during the COVID-19 pandemic: a multisource Internet data

    • Authors: Dinda Thalia Andariesta , Meditya Wasesa
      Abstract: This research presents machine learning models for predicting international tourist arrivals in Indonesia during the COVID-19 pandemic using multisource Internet data. To develop the prediction models, this research utilizes multisource Internet data from TripAdvisor travel forum and Google Trends. Temporal factors, posts and comments, search queries index and previous tourist arrivals records are set as predictors. Four sets of predictors and three distinct data compositions were utilized for training the machine learning models, namely artificial neural networks (ANNs), support vector regression (SVR) and random forest (RF). To evaluate the models, this research uses three accuracy metrics, namely root mean square error (RMSE), mean absolute error (MAE) and mean absolute percentage error (MAPE). Prediction models trained using multisource Internet data predictors have better accuracy than those trained using single-source Internet data or other predictors. In addition, using more training sets that cover the phenomenon of interest, such as COVID-19, will enhance the prediction model's learning process and accuracy. The experiments show that the RF models have better prediction accuracy than the ANN and SVR models. First, this study pioneers the practice of a multisource Internet data approach in predicting tourist arrivals amid the unprecedented COVID-19 pandemic. Second, the use of multisource Internet data to improve prediction performance is validated with real empirical data. Finally, this is one of the few papers to provide perspectives on the current dynamics of Indonesia's tourism demand.
      Citation: Journal of Tourism Futures
      PubDate: 2022-01-13
      DOI: 10.1108/JTF-10-2021-0239
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
  • Editorial: Q. What can we learn from Sunderland AFC about the future of
           tourism' A. Absolutely everything.

    • Authors: Ian Yeoman
      Abstract: Editorial: Q. What can we learn from Sunderland AFC about the future of tourism' A. Absolutely everything.
      Citation: Journal of Tourism Futures
      PubDate: 2022-04-01
      DOI: 10.1108/JTF-03-2022-240
      Issue No: Vol. 8 , No. 1 (2022)
  • Book review – Sustainable Space Tourism: An Introduction

    • Authors: Stanislav Ivanov
      Abstract: Book review – Sustainable Space Tourism: An Introduction
      Citation: Journal of Tourism Futures
      PubDate: 2022-04-01
      DOI: 10.1108/JTF-03-2022-241
      Issue No: Vol. 8 , No. 1 (2022)
  • Book review – Inclusive Tourism Futures

    • Authors: Piotr Zmyslony
      Abstract: Book review – Inclusive Tourism Futures
      Citation: Journal of Tourism Futures
      PubDate: 2022-04-01
      DOI: 10.1108/JTF-03-2022-242
      Issue No: Vol. 8 , No. 1 (2022)
  • Television Series Review – Sunderland ‘Til I Die

    • Authors: Stephen Pratt
      Abstract: Television Series Review – Sunderland ‘Til I Die
      Citation: Journal of Tourism Futures
      PubDate: 2022-04-01
      DOI: 10.1108/JTF-03-2022-243
      Issue No: Vol. 8 , No. 1 (2022)
  • Book review – Feminisms in Leisure Studies. Advancing a Fourth Wave

    • Authors: Marco Bevolo
      Abstract: Book review – Feminisms in Leisure Studies. Advancing a Fourth Wave
      Citation: Journal of Tourism Futures
      PubDate: 2022-04-01
      DOI: 10.1108/JTF-03-2022-244
      Issue No: Vol. 8 , No. 1 (2022)
  • Book review – The Good Ancestor: How to Think Long Term in a
           Short-Term World

    • Authors: Richard John Logan
      Abstract: Book review – The Good Ancestor: How to Think Long Term in a Short-Term World
      Citation: Journal of Tourism Futures
      PubDate: 2022-04-01
      DOI: 10.1108/JTF-03-2022-245
      Issue No: Vol. 8 , No. 1 (2022)
  • The technology acceptance model revisited: empirical evidence from the
           tourism industry in Pakistan

    • Authors: Muhammad Junaid Shahid Hasni , Maya F. Farah , Ifraaz Adeel
      Abstract: This paper aims to analyze the adoption of social media platforms by tourists in Pakistan. Based on an adaptation of the technology acceptance model (TAM), this study assesses the factors that lead users to adopt these platforms. A survey was administered to a convenience sample of 399 travelers who use social media in Pakistan. A Confirmatory factor analysis was conducted using AMOS to evaluate convergent and discriminant validity as well as composite reliability. Structural equation modeling was applied to examine the causal relationship among all proposed constructs. The findings reveal that the perceived usefulness (PU) and perceived ease of use (PEoU) of a social media platform positively impact the behavioral intention of its users. The proposed constructs of compatibility, enjoyment, user expertise and e-trust all demonstrated their crucial roles in the adoption of a social media platform for tourism-related activities by enhancing the platform's PEoU and usefulness. This research validates the relationship between PEoU and PU of a social media platform in the hospitality industry. Interestingly, this study has expanded TAM by validating the addition of four more constructs, (1) compatibility, (2) enjoyment, (3) e-trust, and (4) expertise, to add worth to this model regarding the understanding of social media usage in this specific industry. The findings are valuable both for managers and policymakers in the tourism sector in Pakistan, as the latter can utilize the results to entice a larger segment of social media users to the tourism industry.
      Citation: Journal of Tourism Futures
      PubDate: 2021-12-31
      DOI: 10.1108/JTF-09-2021-0220
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
  • I'm afraid to travel! Investigating the effect of perceived health risk on
           Malaysian travellers' post-pandemic perception and future travel intention

    • Authors: Mohd Hafiz Hanafiah , Nur Adilah Md Zain , Muaz Azinuddin , Nur Shahirah Mior Shariffuddin
      Abstract: This study investigates the effect of COVID-19 pandemic perceived health risk on traveller's post-pandemic perception and future travel intention. The study aims to provide insight into the unprecedented COVID-19 pandemic and its potential influence on tourist behaviour. Two hundred and forty-four responses were gathered quantitatively through an online survey. The research hypotheses were analysed using the partial least square structural equation modelling (PLS-SEM). This study found that COVID-19 affects tourists' travel behaviour. Key findings found that perceived health risk discourages travel attitudes and eventually lessens their future travel intentions. Results also suggest future strategies/directions for restarting the tourism industry. The study outcome assists tourism stakeholders in understanding the changes in tourist behaviour amid the heightened perceived health risk of COVID-19. Tourism policymakers and industry players should consider exploring how to mitigate similar health crises in the future. By extending the theory of planned behaviour (TPB), this study establishes a theoretical framework in exploring the interrelationships between perceived risk, post-pandemic perception and future travel intention. This study sets a significant research agenda for future tourism research in understanding the mechanism behind health risk perceptions and tourist behaviour.
      Citation: Journal of Tourism Futures
      PubDate: 2021-12-30
      DOI: 10.1108/JTF-10-2021-0235
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
  • COVID-19 and tourist mobility at destinations: a literature review and
           emerging research agenda

    • Authors: Alba Viana-Lora , Antoni Domènech , Aaron Gutiérrez
      Abstract: This paper aims to review conceptual and empirical studies that analyse the impact of the pandemic on mobility and tourism behaviour at destinations in order to identify proposals, forecasts and recommendations to guide the future research agenda on the subject. This study used a systematic literature review to synthesise information from scientific articles published in journals indexed in the Web of Science database related to tourism mobility at destinations during the COVID-19 pandemic. This article found that, according to the existing literature, the COVID-19 pandemic is acting as a catalyst for the sustainable transition of tourism. Although the findings reveal a lack of empirical research on the impact of the pandemic on tourism mobility at destinations, the article synthesizes the short- and long-term impacts of the pandemic and sets out the future research agenda on tourist mobility at destinations. To the best of the authors' knowledge, this is the first systematic review of the impact of the pandemic on mobility and tourism behaviour at destinations that attempts to describe the emerging challenges and the agenda for future research.
      Citation: Journal of Tourism Futures
      PubDate: 2021-12-20
      DOI: 10.1108/JTF-04-2021-0090
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
  • Regenerative tourism in Aotearoa New Zealand – A new paradigm for
           the VUCA world

    • Authors: Josie Major , Debbie Clarke
      Abstract: The paper provides a summary of the findings from GOOD Awaits – The Regenerative Tourism New Zealand (NZ) Podcast and envisions a regenerative future for tourism in Aotearoa. This paper is based on the findings from the GOOD Awaits Podcast, a series of interviews with pioneers and practitioners of regenerative tourism. The podcast was created as a platform for the collective discovery of a new way forward for tourism in the wake of COVID-19, and the series provides a detailed summary of the regenerative tourism movement in NZ. Through these interviews, a vision for a regenerative visitor economy in Aotearoa emerged. This new model is rooted in indigenous knowledge and living systems theory. It is a paradigm shift that allows us to see tourism as a living ecosystem and requires innovative economic models, such as social entrepreneurship, systems level changes to the way tourism operates and is governed, local tourism solutions with community thriving as the primary aim and much more collaboration both within tourism and across sectors. Regenerative tourism is an emerging model and one that is rapidly gaining traction in NZ and globally. The GOOD Awaits podcast is a unique, thoughtful and practical demonstration of what this model could look like in Aotearoa. It demonstrates the potential and feasibility of regenerative tourism practice, and the response has shown the desire for these conversations at a national and international scale. This paper is an accessible summary of the podcast's first season and has value for anyone interested in the regenerative tourism movement in Aotearoa.
      Citation: Journal of Tourism Futures
      PubDate: 2021-12-14
      DOI: 10.1108/JTF-09-2021-0233
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
  • Optimization model: the innovation and future of e-ecotourism for

    • Authors: Fauziah Eddyono , Dudung Darusman , Ujang Sumarwan , Fauziah Sunarminto
      Abstract: This study aims to find a dynamic model in an effort to optimize tourism performance in ecotourism destinations. The model structure is built based on competitive performance in geographic areas and the application of ecotourism elements that are integrated with big data innovation through artificial intelligence technology. Data analysis is performed through dynamic system modeling. Simulations are carried out in three models: First, existing simulation models. Second, Scenario 1 is carried out by utilizing a causal loop through innovation of big data-based artificial intelligence technology to ecotourism elements. Third, Scenario 2 is carried out by utilizing a causal loop through big data-based artificial intelligence technology on aspects of ecotourism elements and destination competitiveness. This study provides empirical insight into the competitiveness performance of destinations and the performance of implementing ecotourism elements if integrated with big data innovations that will be able to massively demonstrate the growth of sustainable tourism performance. This study does not use a primary database, but uses secondary data from official sources that can be accessed by the public. The paper includes implications for the development of intelligent technology based on big data and also requires policy innovation. Sustainable tourism development. This study finds the expansion of new theory competitiveness of ecotourism destinations.
      Citation: Journal of Tourism Futures
      PubDate: 2021-11-18
      DOI: 10.1108/JTF-03-2021-0067
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
  • Prioritizing motivators influencing intentions to visit spiritual
           destinations in India: an application of analytical hierarchical process
           (AHP) approach

    • Authors: Aashish Garg , Pankaj Misra , Sanjay Gupta , Pooja Goel , Mohd Saleem
      Abstract: Spiritual tourism is becoming a significant growth area of the Indian travel market, with more Indians opting to go on pilgrimage to popular religious cities. There are many spiritual destinations where some of this life's essences can be sought to enjoy harmony and peace. The study aims to prioritize motivators driving the intentions of the tourists to visit the spiritual destination. The current study applied the analytical hierarchical process, a multi-criteria decision-making technique, on the sample of visitors from all the six spiritual destinations to rank the motivational factors that drive the intentions of the tourist to visit a spiritual destination. The study's results postulated that spiritual fulfillment motives and destination atmosphere are the top prioritized motivations, while destination attributes and secular motives emerged as the least prioritized. The research study provides valuable insights to the spiritual tourism industry stakeholders to target the tourists' highly prioritized motivations to augment the visits to a particular spiritual destination. Previous research has explored the motivations and modeled their relationships with tourists' satisfaction and intentions. But, the present study has applied a multi-criteria decision-making technique to add value to the existing knowledge base.
      Citation: Journal of Tourism Futures
      PubDate: 2021-11-02
      DOI: 10.1108/JTF-09-2021-0214
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
  • Fashioning tourism future for visiting large cities

    • Authors: Louisa Yee Sum Lee
      Abstract: Large cities are and will continue to become important tourism destinations in foreseeable future. Tourists' motives of the present is the prognosis for their future tourists' behavior. In respond to the longstanding critics in city tourism study, the present research aims to examine the underlying motives of tourists visiting large cities and offer insights into fashioning tourism future for visiting large cities. The identified motives inform three distinct implications fashioning tourism future of large cities. A quantitative investigation was performed by surveying city tourists. Measurements on the survey form were derived from both scholarly and grey literature in relation to tourists' motivations. 326 valid questionnaires were netted to attain the study aim. Three-quarters of respondents were from Europe, Australia and Pacific. Descriptive analysis and exploratory factor analysis were conducted to achieve the research aims. Five underlying motives of tourists visiting large cities were revealed: shopping indulgence, urban commons, city icons, cultural and lifestyle and personal advancement. Mapping the findings with a conceptual scheme depicting tourism product in destination, the author revealed a new dimension, urbanity and offered critical reflection on three implications for the tourism future of large cities. Literature examining city tourists' motives neglect the context-specific measurements while administering the investigation. The research design embraces the urban-specific measurements in the data collection tool, contributing to deeper understanding on how tourism functions in cities. A new dimension, urbanity, which illustrates tourists' motives exclusive in large cities, was identified. Furthermore, three implications fashioning tourism future of large cities are revealed with the support of empirical evidence.
      Citation: Journal of Tourism Futures
      PubDate: 2021-09-23
      DOI: 10.1108/JTF-07-2021-0186
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
  • A systematic approach for predicting loyalty behavior of tourist

    • Authors: Ahmad Reza Talaee Malmiri , Roxana Norouzi Isfahani , Ahmad BahooToroody , Mohammad Mahdi Abaei
      Abstract: Destinations to be able to compete with each other need to equip themselves with as many competitive advantages as possible. Tourists' loyalty to a destination is considered as a prominent competitive tool for destinations. Tourists' loyalty manifests itself in recommendation of the destination to others, repeat visit of the destination and willingness to revisit the destination. Although a plethora of studies have tried to define models to show the relation between loyalty and the antecedent factors leading up to it, few of them have tried to integrate these models with mathematical approaches for better understanding of loyalty behavior. The purpose of this paper is to integrate a tourist destination model with Bayesian Network in order to predict the behaviour of destination loyalty and its antecedent factors. This paper has developed a probability model by the integration of a destination loyalty model with a Bayesian network (BN) which enables to predict and analyze the behavior of loyalty and its influential factors. To demonstrate the application of this framework, Tehran, the capital of Iran, was chosen as a destination case study. The outcome of this research will assist in identifying the weak key points in the tourist destination area for giving insights to the marketers, businesses and policy makers for making better decisions related to destination loyalty. In the analysis process, the most influential factors were recognized as the travel environment image, natural/historical attractions and, with a lower degree, infrastructure image which help the decision maker to detect and reinforce the weak factors and put more effort in focusing on improving the necessary parts rather than the irrelevant parts. The research identified all critical factors that have the most influence on destination loyalty while driving the associate uncertainty which is significant for the tourism industry. This resulted in better decision-making which is used to identify the impact of tourism destination loyalty.
      Citation: Journal of Tourism Futures
      PubDate: 2021-09-03
      DOI: 10.1108/JTF-11-2020-0194
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
  • Tourism and COVID-19: changes in travel patterns and tourists' behavior in

    • Authors: Roozbeh Mirzaei , Maryam Sadin , Motahareh Pedram
      Abstract: This paper aims to investigate the changes in travel patterns and tourist behavior due to the COVID-19 outbreak. This study realizes these changes and reports them to help restore tourism. This applied study used library sources and a survey conducted through an online questionnaire. The questionnaire incorporated data from previous studies and the most recent online databases. Items were exploratory factors analyzed using the principal component method and varimax rotation. The interpretation of the data collected was consistent with the attributes the questionnaire was designed to measure. The research findings show that health and safety have come to the forefront of travelers' needs. The hygiene and disinfection of tourism facilities have changed from hygiene factors to motivator factors. The extended length of trips is perceived as a risk to their health; hence travelers prefer to take shorter trips. They also rather get help from professionals to book their trips. This research was conducted only in Iran, where travel restrictions were periodically put on and removed. If this study could be conducted in countries with no domestic travel restrictions, other valuable findings such as changes in consumer spending and preferences toward travelling and safety could be found. This paper provides information on the latest changes to travel patterns and tourists' behavior which can be implied by DMOs (Destination Marketing Organization), governments and private tour operators to understand and consider travelers emerging needs. This paper enables better planning and organization for the future and restart of tourism post-COVID-19.
      Citation: Journal of Tourism Futures
      PubDate: 2021-09-02
      DOI: 10.1108/JTF-01-2021-0017
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
  • Leveraging inter-tourists interactions via chatbots to bridge academia,
           tourism industries and future societies

    • Authors: Davide Calvaresi , Ahmed Ibrahim , Jean-Paul Calbimonte , Emmanuel Fragniere , Roland Schegg , Michael Ignaz Schumacher
      Abstract: The tourism and hospitality sectors are experiencing radical innovation boosted by the advancements in Information and Communication Technologies. Increasingly sophisticated chatbots are introducing novel approaches, re-shaping the dynamics among tourists and service providers, and fostering a remarkable behavioral change in the overall sector. Therefore, the objective of this paper is two-folded: (1) to highlight the academic and industrial standing points with respect to the current chatbots designed/deployed in the tourism sector and (2) to develop a proof-of-concept embodying the most prominent opportunities in the tourism sector. This work elaborates on the outcomes of a Systematic Literature Review (SLR) and a Focus Group (FG) composed of experts from the tourism industry. Moreover, it presents a proof-of-concept relying on the outcomes obtained from both SLR and FG. Eventually, the proof-of-concept has been tested with experts and practitioners of the tourism sector. Among the findings elicited by this paper, we can mention the quick evolution of chatbot-based solutions, the need for continuous investments, upskilling, system innovation to tackle the eTourism challenges and the shift toward new dimensions (i.e. tourist-to-tourist-to-chatbot and personalized multi-stakeholder systems). In particular, we focus on the need for chatbot-based activity and thematic aggregation for next-generation tourists and service providers. Both academic- and industrial-centered findings have been structured and discussed to foster the practitioners' future research. Moreover, the proof-of-concept presented in the paper is the first of its kind, which raised considerable interest from both technical and business-planning perspectives.
      Citation: Journal of Tourism Futures
      PubDate: 2021-08-13
      DOI: 10.1108/JTF-01-2021-0009
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
  • The Twilight Effect, post-film tourism and diversification: the future of
           Forks, WA

    • Authors: Daniel William Mackenzie Wright , David Jarratt , Emma Halford
      Abstract: The visitor economy of Forks now clearly relies upon a niche form of tourism – as fans of The Twilight Saga are drawn to the setting and filming location of the films. The purpose of this study is to consider the process of diversification and subsequently present recommendations that could inform a future diversification strategy for Forks, in preparation for a post-film tourism scenario. The research methods employed in this study have two interlinked but distinct elements. Firstly, the Twilight Effect in Forks (WA, USA) is considered as an illustrative case study to shed light on the issues facing a destination that has seen a tourism boom as a direct result of popular culture – The Twilight Saga Franchise. Secondly, a scenario thinking and planning approach is applied when considering the “long-view” future of tourism in Forks. This article presents a post-film tourism future scenario for Forks; it suggests tourism diversification and a shift towards cultural heritage and wellness. Forks is well placed to afford such tourism experiences, as it offers unique cultural and natural characteristics; furthermore, these could be utilised to create and maintain a distinctive destination image. In doing so a more socially and environmentally sustainable industry can be established, one which supports the local community, including the Quileute tribe. The article offers original discussions within the film-tourism literature with novel approaches to understanding the management and pre-planning opportunities for destinations that have become popular film tourism locations, with the application of a “Tourism Diversification Model”. The model is adapted from Ansoff Matrix and can be applied as a framework in future studies exploring destination diversification. The investigation of Forks as a post-film tourism case study alone is unique, and the discussions and findings presented are original.
      Citation: Journal of Tourism Futures
      PubDate: 2021-08-05
      DOI: 10.1108/JTF-07-2020-0115
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
  • The power of fears in the travel decision – covid-19 against lack of

    • Authors: Tamara Gajić , Marko D. Petrović , Ivana Blešić , Milan M. Radovanović , Julia A. Syromiatnikova
      Abstract: During the pandemic, two types of fear were identified that occur significantly in all groups or profiles of people. The aim of this paper is to determine which of the two types of fears exist in certain psychological groups, and which of the fears strongly influence the decision to travel. The VALS 2 method and standardized questionnaire were used for the segmentation of the tourist market or for the determination of the psychographic profiles of the consumers, and three additional questions were joined to it as they were vital for the research of the type of fear and its impact on the decision for traveling. When the reliability of the questionnaire and the validity of the sample were determined, the data were further processed using a computer program package IMB AMOS SPSS 21.00, and then, based on the theoretical suppositions and hypotheses, the SEM structural model was created. The paper indicates the existence of established types of fears in humans, when it comes to pandemics and similar crisis situations. People are most afraid of infection during travel, and lack of funds and job loss during the critical period of the pandemic. The research conducted confirms that all groups of people, who are determined by the psychological technique VALS 2, react with a certain dose of fear and make decisions under the pressure of fears. The research had limitations in terms of contact with people and conducting live surveys. The measures during the pandemic, which were carried out by the state, included social distance and limited movement of people. The work can contribute to the community, along with similar research. The results of the research will be available, and it will be possible to see the behavior of people during crisis situations, and the impact of fears on making decisions, both travel decisions and decisions related to other areas of life. The paper provides research results on a large sample of respondents, and can serve as a basis for further research in the field of tourism, psychology and similar fields. It is crucial to consider the type of fears, and the strength of the impact of these fears on the decision to travel, during crisis situations.
      Citation: Journal of Tourism Futures
      PubDate: 2021-07-23
      DOI: 10.1108/JTF-03-2021-0064
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
  • Prioritizing the barriers to tourism growth in rural India: an integrated
           multi-criteria decision making (MCDM) approach

    • Authors: R.K. Jena , Yogesh Dwivedi
      Abstract: Tourism is one of the upcoming service industry in India with high potentials for future growth, particularly in rural areas. Many potential barriers are affecting the growth of tourism in rural India. Therefore, it is essential to explore and prioritize the barriers to tourism growth in rural India. Qualitative and quantitative responses from “16” experts related to tourism and hospitality management from central India are collected for this study. An integrated Multi-Criteria Decision Making (MCDM) based framework is adopted to identify and relate significant barriers to tourism growth in India. The result of the study identified many significant barriers and their importance to tourism growth in rural India. The findings of this study add to the knowledge base of tourism research in line with the previous literature. This study offers an in-depth understanding of barriers focusing on rural tourism growth and devising both the plan of action and the suggestive measures in dealing with rural tourism. The study provides a robust framework by integrating Interpretive Structural Modelling(ISM) and Decision Making Trial and Evaluation Laboratory (DEMATEL) to explore and prioritizing the critical barriers to rural tourism growth in India. The results of this study can help the decision-maker to fundamentally improve the economy of India through the growth of rural tourism.
      Citation: Journal of Tourism Futures
      PubDate: 2021-07-20
      DOI: 10.1108/JTF-10-2020-0171
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
  • Reflections on the future visions of UK tourism outlined in Burkart and
           Medlik's 1974 book: tourism: past, present, and future

    • Authors: Brian Hay
      Abstract: To explore the future visions outlined in one of the first academic books on UK tourism to venture into tourism futures. Through today’s lens, their visions are explored through three topics: Future Markets and Destinations; Future Resources; and the Future Organization of Tourism. Exploring the backstory, key drivers and tipping points of UK tourism development and tourism education during the 1960s and 1970s, they help to understand the rationale for the authors 1974 future visions of UK tourism. These visions are tested against reality, using a mixture of data, softer evidence and the authors’ judgements. Acknowledging the authors showed courage in presenting their future visions, when so little was known about the development of tourism, let alone tourism futures. The article highlights the successes and failures of their future visions across 20 tourism sectors, through 55 tourism forecasts. The reasons for weaknesses in some of their forecasts, and their foresight in highlighting little known issues are explored, along with key learning points for tourism futurists. The future visions of UK tourism were tested against data and other evidence, but this was not always possible. Therefore, the success or failures of some of the visions are based on the authors’ judgement. Over the past 50 years, there has been a steady growth in tourism futures studies. Given the recent increase in awareness of history in driving futures thinking, perhaps now is the time to apply this viewpoint to previously published tourism futures studies because such reviews provide a timely reminder of the transient nature of tourism futures gazing.
      Citation: Journal of Tourism Futures
      PubDate: 2021-07-20
      DOI: 10.1108/JTF-11-2020-0217
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
  • Future strategies for promoting tourism and petroleum heritage in
           Khuzestan Province, Iran

    • Authors: Sahar Amirkhani , Neda Torabi Farsani , Homa Moazzen Jamshidi
      Abstract: Industrial tourism not only strives to preserve industrial heritage, but can also be a strategy for being familiar with the history of industry and attracting tourists to new destinations. This paper examines the issue of promoting petroleum industrial tourism in the case of Khuzestan, Iran. The research aims at determining appropriate strategies for promoting petroleum industrial tourism. The data were analysed through a strengths, weaknesses, opportunities, and threats (SWOT) model. The results revealed the competitive strategy as the best. Lastly, strategies such as: concentric diversification, joint venture strategy, conglomerate diversification and horizontal diversification were proposed as key solutions. The results support the view that establishing an exploratory ecomuseum in the territory of Khuzestan Province can be a suitable concentric diversification strategy towards petroleum industrial sustainable tourism in the future. The main originality of this paper includes linking tourism with the petroleum (oil and natural gas) industry and its natural landscapes for the first time in a case study. Therefore, the results of this research can extend the literature in this regards. Moreover, this paper attracts tourists to visit natural landscapes of petroleum heritage.
      Citation: Journal of Tourism Futures
      PubDate: 2021-07-20
      DOI: 10.1108/JTF-12-2020-0226
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
  • Socialising tourism after COVID-19: reclaiming tourism as a social

    • Authors: Freya Higgins-Desbiolles , Bobbie Chew Bigby , Adam Doering
      Abstract: This article considers the possibilities of and barriers to socialising tourism after the coronavirus disease 2019 (COVID-19) pandemic. Such an approach allows us to transform tourism and thereby evolve it to be of wider benefit and less damaging to societies and ecologies than has been the case under the corporatised model of tourism. This conceptual analysis draws on the theorisation of “tourism as a social force” and the new concept of “socialising tourism”. Using critical tourism approaches, it seeks to identify the dynamics that are evident in order to assess the possibilities for socialising tourism for social and ecological justice. It employs an Indigenous perspective that the past, present and future are interconnected in its consideration of tourism futures. COVID-19 has fundamentally disrupted tourism, travel and affiliated industries. In dealing with the crisis, borders have been shut, lockdowns imposed and international tourism curtailed. The pandemic foregrounded the renewal of social bonds and social capacities as governments acted to prevent economic and social devastation. This disruption of normality has inspired some to envision radical transformations in tourism to address the injustices and unsustainability of tourism. Others remain sceptical of the likelihood of transformation. Indeed, phenomena such as vaccine privilege and vaccine tourism are indicators that transformations must be enabled. The authors look to New Zealand examples as hopeful indications of the ways in which tourism might be transformed for social and ecological justice. This conceptualisation could guide the industry to better stakeholder relations and sustainability. Socialising tourism offers a fruitful pathway to rethinking tourism through a reorientation of the social relations it fosters and thereby transforming its social impacts for the better. This work engages with the novel concept of “socialising tourism”. In connecting this new theory to the older theory of “tourism as a social force”, this paper considers how COVID-19 has offered a possible transformative moment to enable more just and sustainable tourism futures.
      Citation: Journal of Tourism Futures
      PubDate: 2021-07-16
      DOI: 10.1108/JTF-03-2021-0058
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
  • Understanding the impact of Covid-19 on Indian tourism sector through time
           series modelling

    • Authors: Md Ozair Arshad , Shahbaz Khan , Abid Haleem , Hannan Mansoor , Md Osaid Arshad , Md Ekrama Arshad
      Abstract: Covid-19 pandemic is a unique and extraordinary situation for the globe, which has potentially disrupted almost all aspects of life. In this global crisis, the tourism and hospitality sector has collapsed in almost all parts of the world, and the same is true for India. Therefore, this paper aims to investigate the impact of Covid-19 on the Indian tourism industry. This study develops an appropriate model to forecast the expected loss of foreign tourist arrivals (FTAs) in India for 10 months. Since the FTAs follow a seasonal trend, seasonal autoregressive integrated moving average (SARIMA) method has been employed to forecast the expected FTAs in India from March 2020 to December 2020. The results of the proposed model are then compared with the ones obtained by Holt-Winter's (H-W) model to check the robustness of the proposed model. The SARIMA model seeks to manifest the monthly arrival of foreign tourists and also elaborates on the progressing expected loss of foreign tourists arrive for the next three quarters is approximately 2 million, 2.3 million and 3.2 million, respectively. Thus, in the next three quarters, there will be an enormous downfall of FTAs, and there is a need to adopt appropriate measures. The comparison demonstrates that SARIMA is a better model than H-W model. Several studies have been reported on pandemic-affected tourism sectors using different techniques. The earlier pandemic outbreak was controlled and region-specific, but the Covid-19 eruption is a global threat having potential ramifications and strong spreading power. This work is one of the first attempts to study and analyse the impact of Covid-19 on FTAs in India.
      Citation: Journal of Tourism Futures
      PubDate: 2021-07-16
      DOI: 10.1108/JTF-06-2020-0100
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
  • What drives the travel switching behavior of Chinese Generation Z

    • Authors: Li-Yu Tseng , Jung-Hsiang Chang , Ying Lin Zhu
      Abstract: As Chinese Generation Z consumers have distrust over traditional advertising and marketing, this study focuses on user-generated content (UGC) travel apps to demonstrate the structural relationship among the expertise of amateur information publisher, interactive atmosphere, information quality, expectation confirmation, perceived trust, experiential satisfaction and switching intention. This study carried out a questionnaire-based survey among Chinese Generation Z consumers and obtained 356 valid questionnaire copies that were analyzed with the structural equation. The expertise of amateur information publisher and the interactive atmosphere of UGC travel apps have positive effects on perceived trust; expectation confirmation and perceived trust have positive effects on experiential satisfaction, and experiential satisfaction has negative effects on switching intention. The results should encourage UGC travel app developers to use visual effects so as to achieve a higher quality of information, foster a cordial interactive atmosphere and enhance the expertise of information publishers by selecting the best candidate, thus spurring the design of marketing activities popular among the Chinese Generation Z consumers. This study argues that new-generation consumers have their specific appeals and in the tourist market. It explores the UGC travel apps, which are popular among Generation Z consumers in order to deepen marketing personnel's understanding of the relationship among the expertise of amateur information publisher, interactive atmosphere, information quality, expectation confirmation, perceived trust, experiential satisfaction and switching intention.
      Citation: Journal of Tourism Futures
      PubDate: 2021-07-16
      DOI: 10.1108/JTF-07-2020-0110
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
  • The future of food tourism in a post-COVID-19 world: insights from New

    • Authors: Joanna Fountain
      Abstract: This paper considers two sectors critical to New Zealand's economy and identity – food and tourism – and addresses the question: what role will – or could – food and drink play in a more resilient tourism future for the country' This is largely a conceptual paper, informed by the academic literature, media commentary and recent market research. The paper concludes that there are trends apparent in the food and tourism sectors prior to the COVID-19 pandemic that have intensified during lockdown and which are likely to influence the resetting of tourism on a more resilient and regenerative pathway. Three potential trends in food and drink tourism are identified, labelled “Getting back to basics”, “Valuing local and locals” and “Food for well-being”. By synthesising recent research and academic, industry and media commentaries, this paper provides a timely assessment of a potential future role of food and drink tourism in a reimagined tourism sector for New Zealand, with this assessment offering a starting point for further discussions about a more regenerative, equitable and inclusive tourism future.
      Citation: Journal of Tourism Futures
      PubDate: 2021-07-15
      DOI: 10.1108/JTF-04-2021-0100
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
  • Tourism development, entrepreneurship and women's empowerment –
           Focus on Serbian countryside

    • Authors: Darko B. Vukovic , Marko Petrovic , Moinak Maiti , Aleksandra Vujko
      Abstract: The starting premise of this study is that women's empowerment is the goal for self-realization and that the support that comes from local tourism stakeholders represents an adequate base. In many rural areas, women have established self-help groups (SHGs), which facilitate the interaction with a wide range of stakeholders. The objective of this paper is to investigate the effects of SHGs on female entrepreneurship and self-employment in tourism. To examine the research question, this study adopted a quantitative research that included a sample of 513 women in a less-advanced rural area in Serbia. For the data analysis, the generalized linear regression model (GLM) was used. According to the results, self-employment is the leading goal of women's empowerment. The main limitation in the research and the authors’ suggestion for future research is to increase the sample size of female respondents, so examination of their attitudes and role in the travel business in their local settings might reach higher significance. The second issue that the authors would like to point out is a highly local character of our study, so the future research should involve other rural areas in the country and from abroad (e.g. similar undeveloped countryside with noticeable, active women's role in local entrepreneurship). The most important practical implications of this paper are twofold: (1) the results of the research have shown that the tourist potential of rural areas can be enhanced through local tourism stakeholders' support; (2) women without professional interest or jobs in rural areas, especially in the areas where the population is traditionally dominated by men (husband/brother/father), have a chance to earn and to be economically more independent. This research can affect future studies to investigate other aspects of empowerment depending on the difference of regions, from one side, and also alternative opportunities for tourism and local development in less-advanced rural areas, from another side. The study analyzes the tourism potential of the rural areas (which are less advanced and mostly very poor in developing countries, such as Serbia). In this case, there are opportunities to increase employment, social inclusion of women, development of new tourism strategies, implementation of destination marketing, etc. Moreover, it contributes to future research in the field of stakeholders in tourism strategies.
      Citation: Journal of Tourism Futures
      PubDate: 2021-07-12
      DOI: 10.1108/JTF-10-2020-0167
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
  • Geoparks – learnings from Australia

    • Authors: Alan Briggs , Ross Dowling , David Newsome
      Abstract: This study aims to provide an overview of the current socio-political geopark situation in Australia and set this into a global context. In addition, the authors consider this information to be useful for all stakeholders involved in geopark research and development. An analysis of constraints is set alongside stakeholder views collected from remote rural Western Australia. The authors also place Australia in a global context in regard to the future of geoparks. Vital contextual information regarding the tourism significance of geoparks is sourced from key literature. The authors analyse and report on the situation surrounding the current lack of enthusiasm for the geopark concept by the federal government and states in Australia. The authors also report positive rural community stakeholder views on geopark development from regional Western Australia. While Australian federal, as well as state governments have yet to accept geoparks, stakeholder research in Western Australia supports the idea of geopark development. Learnings articulated in this viewpoint are relevant to any country pursuing and initiating the geopark concept. The authors posit that global geopark development can become a vital strategy in post-COVID-19 tourism recovery planning. Australia currently does not have a United Nations Educational, Scientific and Cultural Organisation (UNESCO)-recognised geopark. Accordingly, the authors present a case for geopark development, while at the same time exploring the socio-political reasons behind the lack of geopark implementation in Australia. The authors consider the future of geoparks in the global context and reiterate the point that geoparks are important for COVID-19 recovery of tourism and in regard to UNESCO's Sustainable Development Goals for 2030.
      Citation: Journal of Tourism Futures
      PubDate: 2021-07-12
      DOI: 10.1108/JTF-11-2020-0204
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
  • Airline revenue planning and the COVID-19 pandemic

    • Authors: Ben Vinod
      Abstract: The static world of flight scheduling where schedules rarely change once published is becoming more responsive with schedule change updates leading up to the departure date due to demand volatility and unpredictable demand patterns. Innovation in cash flow generation will take center stage to operate the business in these uncertain times. Forecasting demand for future flights is a challenge since historical demand patterns are not meaningful which requires a new adaptive robust revenue management approach that monitors key metrics, detects anomalies and quickly takes corrective action when performance targets cannot be achieved. The novel COVID-19 pandemic decimated the travel industry in 2020 and continues to plague us with no end in sight. With the steep drop in revenues, airlines need to adapt to a new marketing planning process of scheduling, pricing and revenue management that is more nimble to adapt quickly to changing market conditions. This new approach will continue to be relevant in a post-COVID-19 world during and after economic recovery. A methodology for airline revenue planning: scheduling, airline pricing and revenue management, has been proposed that will also work in a post-COVID-19 era. The limitation of the proposed model is that it needs to be applied in practice to determine the true benefits of this novel approach to airline revenue planning. Flight scheduling will rely more on clean sheet scheduling, schedule revisions and close in refleeting to better match demand to supply. The office of the chief financial officer will have a permanent task force to monitor cash flow and come up with innovative solutions to generate cash flow for liquidity. Adaptive robust revenue management workflows will be integrated into traditional revenue management workflows in the future for competitive advantage. In a post-COVID-19 world it is anticipated that airline business processes will transform to be nimbler and more proactive in making timely decisions at a greater velocity. The approach to airline revenue planning for scheduling, pricing and revenue management is a new business process that does not exist today at scale in the airline industry.
      Citation: Journal of Tourism Futures
      PubDate: 2021-07-09
      DOI: 10.1108/JTF-02-2021-0055
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
  • Destination governance in times of change: a complex adaptive systems
           perspective to improve tourism destination development

    • Authors: Stefan Hartman
      Abstract: This paper brings together the literature on theories of complexity adaptive systems (CAS), develops an analytical framework, applies this framework to the development of tourism destinations and critically reflects on the use of this perspective. This paper elaborates on a CAS perspective on destination development, to further develop complexity thinking in tourism studies. This approach enables to identify policy avenues geared towards improving destination governance and contributing to sustainable tourism development. Theories of CAS offer an analytical lens to better understand destination development, drawing explicit attention to (1) the levels of the individual, (emergent) structures, the structure-agency interface and the system level, (2) the steps related to the process of adaptation that is critical for systems to survive and thrive in times of change and (3) the undervalued importance of considering the factor of time. Applying CAS theories help to address a range of (policy) avenues to improve destination governance, contributing to a shift in focus from reactively fixing problems to proactively addressing the structural issue of adaptive capacity building. It shows that managing tourism destination as complex systems involves a set of conditions that are critical as well as difficult to meet in tourism practice.
      Citation: Journal of Tourism Futures
      PubDate: 2021-07-09
      DOI: 10.1108/JTF-11-2020-0213
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
  • Economy-led sustainable touristic city: the case of Surakarta, Indonesia

    • Authors: Valid Hasyimi , Hossny Azizalrahman
      Abstract: This paper attempts to examine drivers of tourism development by affording a framework that sustains economic growth and protects the local environment. It develops evaluative and predictive models to measure city performance. Further, a strategy-based model of low carbon cities (SMLC) is used to demonstrate possible tourism development scenarios. The model was applied to the city of Surakarta to operationalize city's transformation towards sustainability. The research methodology is constructed on three interrelated components: theoretical framework, analytical methods and SWOT. First, the authors have initiated this study by an understanding of linkages between planning and tourism. Second, the SMLC has been used to test sustainable tourism in the city of Surakarta. Third, Strength-Weakness-Opportunity-Threat (SWOT) analysis was applied to formulize the recommendations. When evaluated by the static SMLC model, the city of Surakarta was categorized as an unsustainable touristic city. However, when the dynamic SMLC was applied, the city of Surakarta was categorized as a sustainable touristic city under a high economy scenario. By reason of the methodological and analytical frameworks and the dynamic SMLC, the city of Surakarta could be promoted to a sustainable touristic city after applying opportunity-seeking strategy and policies. The paper concludes with policy implications to realign city plan and support sustainable tourism development in the city of Surakarta. This paper attempts to develop a framework for sustainable tourism as it operates in the city of Surakarta by (1) introducing the sustainable touristic city concept, (2) definition and characters, (3) evaluative and predictive models using the SMLC to measure city performance of the city of Surakarta and (4) rigorous and relevant insight into the magnitude of the benefits of tourism.
      Citation: Journal of Tourism Futures
      PubDate: 2021-07-07
      DOI: 10.1108/JTF-06-2020-0088
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
  • Mindful tourism: nothing left behind–creating a circular economy society
           for the tourism industry of Krabi, Thailand

    • Authors: Pimlapas Pongsakornrungsilp , Siwarit Pongsakornrungsilp
      Abstract: This research aims to demonstrate how the circular economy is employed to drive the sustainability of the tourism industry in Krabi, Thailand, through the concept of mindful consumption and service-dominant logic (hereafter S-D logic). A seven-year longitudinal study (2013–2020) was conducted through four studies from different perspectives, including macro, meso and micro levels of development in Krabi province. Krabi tourism stakeholders have collaborated to co-create green culture and behavior whereby the value network among stakeholders plays an important role in driving the circular economy in practice. This study provides an understanding of how the circular economy society has been co-created. However, further research should be conducted in other tourism cities by focusing on the key success factors that drive the circular economy. The longitudinal study with multi-perspective micro, macro and meso levels of development in this study has shed the light on how the circular economy (CE) policy can be turned into practice.
      Citation: Journal of Tourism Futures
      PubDate: 2021-07-06
      DOI: 10.1108/JTF-01-2021-0001
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
  • The future past of travel: adventure tourism supporting humans living on
           the edge of existence

    • Authors: Daniel William Mackenzie Wright
      Abstract: By drawing on current reports, this paper positions that Homo sapiens could in the near future be faced with an increasingly uninhabitable planet. It emphasises the importance of adventure tourism and its associated activities as a means of supporting individuals to develop more outdoor survival skills. This study applies a scenario narrative approach in exploring and presenting potential future ideas. The significance of narratives lies at the essential examination of current trends and drivers that could be shaping future scenarios. This paper, through the exploration of past and current trends supports the researcher in presenting future views. The scenario narratives in this research are established via desk-based research and inspection of academic journals, industry reports, ideas and knowledge. If society is pushed to the brink of extinction due to a catastrophic event(s), people will require survival skills, similar to those shared by our hunter-gather nomad ancestor. Thus, this paper highlights the value and importance of the industry in encouraging soft and hard outdoor adventure in the coming years. It recognises how different adventure travel activities can support people in rekindling with our more basic instincts and ultimately, surviving in different natural environments. This paper offers original theoretical knowledge within the adventure tourism literature. Offering original consideration to the value of exploring the past as a method of understanding the future, the paper presents an original spectrum of soft and hard skills-based adventure tourism activities.
      Citation: Journal of Tourism Futures
      PubDate: 2021-07-01
      DOI: 10.1108/JTF-01-2021-0024
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
  • The coming-of-age of tourism: embracing new economic models

    • Authors: Pauline J. Sheldon
      Abstract: The purpose of this paper is to re-examine the economic models and assumptions that have given rise to current day tourism. It suggests alternate models based on new values to help tourism emerge from the current COVID crisis and “come-of-age.” The paper delineates the assumptions of neoliberal economics upon which much of tourism has been based. It then summarizes the work of progressive economists in developing new models that value capital other than financial. Six of these models are briefly described and applied to tourism. Some assumptions underlying the neoliberal economic model that need re-examining are the ideas that: self-interest drives ideal economic behavior; success comes from competition, not cooperation; encouraging consumption for its own sake; giving owners priority over other stakeholders; and more income translates into more happiness. Redesign of economic systems requires consideration of social capital, natural capital, intellectual capital, compassion capital, trust capital and spiritual capital to name a few. Examples of alternate systems using these capitals are the collaborative economy, the circular economy, the creative economy, the gift economy, the sacred economy and the regenerative economy. The paper’s approach is to interlace modern economic thought with the future maturation of tourism and to suggest that tourism policymakers and leaders learn from these thinkers to create a new model for the future of tourism.
      Citation: Journal of Tourism Futures
      PubDate: 2021-06-23
      DOI: 10.1108/JTF-03-2021-0057
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
  • Food tourism’s moment in the New Zealand sun

    • Authors: Sarah Meikle
      Abstract: The purpose of this paper is to consider the potential of food tourism to connect local communities and strengthen the visitor economy through COVID-19 induced international visitor downfalls and reimagine New Zealand tourism. As a viewpoint paper, this paper is a personal and professional reflection of the relevance of food for New Zealand tourism. The three themes of community, connection and challenges identify the potential of using local communities as ambassadors to connect both local and international visitors alike with New Zealand culture. Findings of this paper can provide guidance for global communities on how to both mitigate a reduction in visitor arrivals while creating a foundation for future positioning as food destinations. There is a lack of insight into the potential of special interest tourism in reimagining a post-COVID-19 tourism landscape, and this viewpoint paper contributes through its practical and community-based approach.
      Citation: Journal of Tourism Futures
      PubDate: 2021-06-16
      DOI: 10.1108/JTF-02-2021-0056
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
  • Travel and the climate crisis: exploring COVID-19 impacts and the power of
           stories to encourage change

    • Authors: Daniel William Mackenzie Wright
      Abstract: The natural environment is facing unprecedented times owing to rising temperatures from carbon emissions, which travel-related industries contribute significantly towards. The recent global COVID-19 outbreak should be a wake-up call for the industry, as vulnerabilities have been laid bare. The current challenges should be used as a motivation to change the meaning of travel to support the global warming crisis. This paper aims emphasis that, by means of new stories, new values, beliefs and ultimately travel behaviours can be rewritten. This study embraces a pragmatic approach to research. To ensure plausibility, credibility and relevance, the research carried out multi-disciplinary analysis of secondary data, information, knowledge and draws on current developing trends. The travel community needs to take responsibility and start reducing its carbon footprint and as carbon neutrality is increasingly a global priority. Accordingly, this research considers potential future travel-related behaviours that could support more carbon-neutral travel. Significantly, it notes how the COVID-19 outbreak has offered insights into potential positive changes. To benefit from these changes, new stories for industry providers are necessary to encourage more carbon-neutral travel practices. This paper offers timely and original discussions on the future of travel as a result of COVID-19 impacts. It draws on the power of storytelling as a means of achieving behavioural change in the travel community to support the challenge of climate change.
      Citation: Journal of Tourism Futures
      PubDate: 2021-03-12
      DOI: 10.1108/JTF-03-2020-0043
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
  • The future of farm tourism in the Philippines: challenges, strategies and

    • Authors: Kafferine Yamagishi , Cecil Gantalao , Lanndon Ocampo
      Abstract: This study aims to draw observations on the current status and potentials of the Philippines as a farm tourism destination and identify the underlying factors that inhibit farm tourism development. It intends to gauge the challenges that Filipino farmers face in diversifying farms and operating farm sites and uses these challenges in crafting strategies and policies for relevant stakeholders. It also provides Philippine farm tourism literature to address the limitations of references in the topic. The study adopts an exploratory type of inquiry method and secondary data collection from various sources, such as published journal articles, news articles and reports, to gain insights and relevant information on farm tourism. The study also uses a threats, opportunities, weaknesses and strengths analysis approach to develop competitive farm tourism strategies. The Philippines, with vast agricultural land, has the necessary base for farm tourism, and the enactment of the Farm Tourism Development Act of 2016 bridges this potential. With low agricultural outputs, the country draws relevance for farm tourism as a farm diversification strategy to supplement income in rural communities. While having these potentials, crucial initiatives in physical characteristics, product development, education and training, management and entrepreneurship, marketing and customer relations and government support must be implemented. Farmers' lack of skills, training and capital investment potential to convert their farms into farm tourism sites serves as the major drawback. Thus, developing entrepreneurial and hospitality skills is crucial. This work presents a historical narrative of initiatives and measures of the Philippine farm tourism sector. It also provides a holistic discussion and in-depth analysis of the current state, potentials, strategies and forward insights for farm tourism development.
      Citation: Journal of Tourism Futures
      PubDate: 2021-03-12
      DOI: 10.1108/JTF-06-2020-0101
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
  • The digital skills divide: evidence from the European tourism industry

    • Authors: Sheena Carlisle , Stanislav Ivanov , Corné Dijkmans
      Abstract: This paper aims to present the findings from a European study on the digital skills gaps in tourism and hospitality companies. Mixed methods research was adopted. The sample includes 1,668 respondents (1,404 survey respondents and 264 interviewees) in 5 tourism sectors (accommodation establishments, tour operators and travel agents, food and beverage, visitor attractions and destination management organisations) in 8 European countries (UK, Italy, Ireland, Spain, Hungary, Germany, the Netherlands and Bulgaria). The most important future digital skills include online marketing and communication skills, social media skills, MS Office skills, operating systems use skills and skills to monitor online reviews. The largest gaps between the current and the future skill levels were identified for artificial intelligence and robotics skills and augmented reality and virtual reality skills, but these skills, together with computer programming skills, were considered also as the least important digital skills. Three clusters were identified on the basis of their reported gaps between the current level and the future needs of digital skills. The country of registration, sector and size shape respondents’ answers regarding the current and future skills levels and the skills gap between them. The paper discusses the digital skills gap of tourism and hospitality employees and identifies the most important digital skills they would need in the future.
      Citation: Journal of Tourism Futures
      PubDate: 2021-03-01
      DOI: 10.1108/JTF-07-2020-0114
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
  • New experiences in nature areas: architecture as a tool to stimulate
           transformative experiences among visitors in nature areas'

    • Authors: Ben Wielenga
      Abstract: The purpose of this paper is to share architecture as a tool that is increasingly implemented in nature areas and its potential for stimulating transformative experiences among visitors in nature-based tourism. Based on three examples of architecture in nature, the value of architecture to nature-based tourism is presented. It was found that architecture in nature has a wide range of benefits for nature-based tourism and may form a catalyst for gaining transformative experiences in the examples presented. The findings presented in this paper touch upon a new way of stimulating transformative experiences among visitors in nature-based tourism by implementing architecture.
      Citation: Journal of Tourism Futures
      PubDate: 2021-02-26
      DOI: 10.1108/JTF-09-2020-0155
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
  • Changing dynamics and travel evading: a case of Indian tourists amidst the
           COVID 19 pandemic

    • Authors: Vikas Gupta , Ignatius Cahyanto , Manohar Sajnani , Chetan Shah
      Abstract: This study aims to analyse the factors that caused Indian tourists to avoid travelling abroad because of the recent outbreak of COVID-19 in 2020. It will also identify the relationship between the perceived risk of travelling and the probability of travel evading in India owing to COVID-19. This study used an online structured questionnaire to collect data from Indian tourists to study six independent variables linked with their behavioural intentions (travel evading). The health belief model was used to examine tourist behaviour. The results revealed a positive correlation between the perceived risk associated with COVID-19 and travel avoidance. Familiarity with COVID-19 was positively correlated with travel evading behaviours. This study will assist stakeholders from around the world to adequately identify and thoroughly plan for logistical problems associated with travel such as travel insurance and pre-travel booking expenses to reduce travel evading behaviour and promote travel. While a few studies have been conducted related to pandemics (Ebola, MERS-CoV, SARS), there is a paucity of literature that examines the factors which influence tourists’ travel evading behaviour owing to COVID-19. Moreover, most of the previous literature on pandemics is concentrated on American and European countries, whereas studies on the Indian sub-continent are very scarce. This study will fill this gap and will identify the factors which influence tourists in India to evade travel in response to COVID-19.
      Citation: Journal of Tourism Futures
      PubDate: 2021-02-11
      DOI: 10.1108/JTF-04-2020-0061
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
  • Journal of Tourism Futures

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