Authors:Meylani Tuti, Rizal Syarief, Elisa Anggraeni, Nurul Taufiqu Rochman Pages: 194 - 203 Abstract: Becoming an entrepreneur is one of the opportunities for today's young generation, especially during a pandemic that causes them to lose their jobs. Efforts made by the government to facilitate the emergence of an entrepreneurial spirit are in the form of financial assistance and coaching needed by new entrepreneurs. This study observed three variables that can improve entrepreneurs' business performance: business models, marketing through social media, and product creativity. The three variables are distinguished by gender, membership in online communities, and period of being a food entrepreneur. The study results indicate differences between men and women in the business model and product creativity variables and their online food entrepreneurship community participation. However, there is no difference between men and women as community members on social media marketing. PubDate: 2022-10-29 DOI: 10.24843/MATRIK:JMBK.2022.v16.i02.p01
Authors:Christina Christina, Timotius Febry Christian, Christina Whidya Utami, Lili Kristanti Pages: 204 - 213 Abstract: Entrepreneurship education has received special attention from Indonesia government in the last 10 years. It is one of the government programs to increase the number of entrepreneurs to support Indonesia’s vision to become a developed country in 2045. Research on gender issues and women entrepreneurship have attracted attention, thus increased tremendously. Yet, there are still few scholars whose research is about the relationship between gender and entrepreneurship academic performance, especially in Indonesia. This study aims to compare entrepreneurship subject final score, using gender and academic year as the independent variables. The data used in this study is secondary data taken from the academic system. There are 3336 data used in this research. There are four levels of the academic year and there are 834 data in each academic year, consist of 374 males and 460 females. The comparative test is analyzed using a two-way ANOVA. The result of this study shows that there is a significant difference between the male and female final scores on entrepreneurship subjects from the second semester until the fifth semester. Females tend to have higher scores compared to males. The result of this study also shows that there is a significant difference in the final score between each academic year. The result of the two-way ANOVA shows that there is no interaction between academic year and gender. Based on the finding, it is recommended to do further research to find the reason behind the good achievement by female. PubDate: 2022-10-29 DOI: 10.24843/MATRIK:JMBK.2022.v16.i02.p02
Authors:Murpin Josua Sembiring, Didin Fatihudin, Anang Firmansyah Pages: 214 - 224 Abstract: ABSTRAK Persaingan yang semakin ketat di dunia otomotif menuntut setiap perusahaan otomotif khususnya produsen sepeda motor untuk berinovasi mengikuti perkembangan selera dan kebutuhan pasar. Seluruh perusahaan sepeda motor, khususnya perusahaan sepeda motor Jepang, terus berjuang untuk merebut hati konsumen dan berharap produknya dapat menguasai pasar sepeda motor di Indonesia. Mereka harus menerapkan strategi bisnis mereka dengan tepat untuk memenuhi target pasar. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk, promosi, dan asosiasi merek terhadap keputusan pembelian dengan menggunakan metode penelitian kuantitatif yang objektif, meliputi pengumpulan dan analisis data pengujian statistik. Dengan menggunakan program SPSS, data penelitian ini menghasilkan persamaan regresi sebagai berikut: Y = - 0,558 + 0,158X1 + 0,235X2 + 0,196X3+e. Berdasarkan pengujian hipotesis, hasil uji F menunjukkan bahwa variabel bebas kualitas produk, promosi, dan asosiasi merek secara simultan berpengaruh terhadap keputusan pembelian. Sebagai perbandingan, uji t menunjukkan bahwa asosiasi merek merupakan variabel yang berpengaruh secara signifikan terhadap keputusan pembelian pelanggan. PubDate: 2022-10-29 DOI: 10.24843/MATRIK:JMBK.2022.v16.i02.p03
Authors:Lena Sepriani, Candy Candy Pages: 225 - 241 Abstract: In order to determine the effect of corporate governance on the corporate value, then moderating the relationship with enterprise risk management (ERM) is the aim of this study. This study collected secondary data from financial statements and annual reports for the 2016-2020 period of 87 companies as the sample and used panel regression as the analysis method. The results showed a significant positive effect of the audit committee on corporate value, while an independent commissioner had a significant negative effect. This study also shows no significant effect on the corporate value of managerial ownership, institutional ownership, board size, and board director. However, ERM moderated the relationship between the audit committee and corporate value and between managerial ownership and corporate value. Keyword: Corporate governance, corporate value, ERM. PubDate: 2022-10-29 DOI: 10.24843/MATRIK:JMBK.2022.v16.i02.p04
Authors:Heru Kristanto Pages: 242 - 257 Abstract: Penelitian ini bertujuan untuk menguji pengaruh kepemimpinan transformasional pada komitmen afektif melalui pemediasi pembelajaran organisasional level individu dan motivasi. Penelitian dilakukan di salah satu rumah sakit di bawah Yakkum di Kota Yogyakarta. Hasil penelitian menunjukkan bahwa terdapat pengaruh langsung kepemimpinan transformasional pada komitmen afektif. Hasil penelitian juga menunjukkan bahwa pembelajaran organisasional level individu dan motivasi berperan sebagai pemediasi sebagian. PubDate: 2022-10-29 DOI: 10.24843/MATRIK:JMBK.2022.v16.i02.p05
Authors:Pande Ketut Ribek, Ni Wayan Sri Suprapti, I. Gusti Ayu Ketut Giantari, I Putu Gde Sukaatmadja Pages: 258 - 271 Abstract: This study aims to determine social capital and innovation in increasing competitive advantage to achieve marketing performance in the traditional sculpture industry in Indonesia. The quantitative method with the population in this study is a sculpture entrepreneur in Gianyar and a sample of 130 entrepreneurs. The analysis technique uses SEM-PLS 3.0. The results of the study show that social capital and continuous innovation have a positive and significant effect on competitive advantage, social capital has a non-significant positive effect on marketing performance, innovation has an insignificant positive effect on marketing performance, competitive advantage has a significant positive effect on marketing performance, competitive advantage fully mediates social capital. PubDate: 2022-10-29 DOI: 10.24843/MATRIK:JMBK.2022.v16.i02.p06
Authors:Andhi Supriyadi, Aurilia Triani Aryaningtyas Pages: 272 - 282 Abstract: In the age of globalization where the midst of increasingly fierce competition, human ability as a resource for mastery of technology, adaptation and responsiveness to change is needed. This research is done to explore and analyze the impact of job satisfaction and competency on employee performance. Besides that organizational citizenship behavior is a mediating variable. Respondents used in this study were employees of the Garment Company factory in Semarang Regency as many as 105 people. The questionnaire method is used to collect the primary data needed. The AMOS SEM program is used for analytical tools. The results of the study found that: 1). Employee competency variables and job satisfaction variables have a positive influence on OCB. 2). Employee competency variables and job satisfaction variables have a positive influence on employee performance. 3). OCB has a positive influence on employee performance. 4). Employee competency variables and job satisfaction variables have a positive influence through OCB on employee performance. PubDate: 2022-10-29 DOI: 10.24843/MATRIK:JMBK.2022.v16.i02.p07
Authors:Ni Made Windy Widyastuti Purnamasari, Burhanuddin Umar Achmad, Siti Jahroh Pages: 283 - 295 Abstract: Pendapatan Usaha Mikro dan Kecil bidang Kuliner di Banjarbaru pada tahun 2015-2019 mengalami peningkatan. Perkembangan usaha dapat dipengaruhi oleh kompetensi kewirausahan dan faktor eksternal. Tujuan penelitian ini adalah menganalisis pengaruh karakteristik individu dan karakteristik psikologi terhadap kompetensi kewirausahaan, pengaruh kompetensi kewirausahaan dan faktor eksternal terhadap kinerja usaha, dan pengaruh faktor eksternal terhadap kompetensi kewirausahaan. Penelitian ini dilakukan dengan menggunakan teknik survei. Alat analisis data menggunakan SEM. Sampel pada penelitian ini sebanyak 210. Metode pengumpulan data dilakukan dengan wawancara langsung dan google form melalui whatssapp responden. Hasil penelitian menunjukkan bahwa wirausaha yang ulet dan memiliki motivasi yang tinggi maka kompetensi kewirausahaan tinggi. Wirausaha yang memiliki kemampuan teknik yang tinggi maka kinerja usaha tinggi. Wirausaha yang memiliki jaringan sosial yang banyak maka kinerja usaha tinggi. Kesimpulan pada penelitian ini adalah karakteristik individu dan karakteristik psikologi berpengaruh positif terhadap kompetensi kewirausahaan, kompetensi kewirausahaan dan faktor eksternal berpengaruh positif terhadap kinerja usaha. PubDate: 2022-10-29 DOI: 10.24843/MATRIK:JMBK.2022.v16.i02.p08
Authors:Putu Vera Wulandari, Gede Sri Darma, Luh Putu Mahyuni Pages: 296 - 312 Abstract: This study aims to determine Countercyclical, COVID-19, and Financial Distress of Rural Bank Setting the Agenda for the Post Covid-19's Stimulus. The research design used in this study is an associative design. This study uses two approaches, namely qualitative and quantitative approaches. This study, in addition to examining the effect of the independent variables (ROA, CAR, and NPL) on the dependent variable (Financial Distress) which is moderated by the moderating variable (GCG). The sample in this study was 134 rural banks in Bali. Bali was chosen because Bali was most affected by the Covid-19 pandemic because the tourism MSME sector is the main economy in Bali. The result of this study is Profitability (ROA) has a significant negative effect on Financial Distress. CAR has a significant negative effect on Financial Distress. NPL has a significant positive effect on Financial Distress. GCG is a Quasi Moderation variable. GCG strengthens the negative effect of ROA on financial distress. GCG weakens the effect of CAR on financial distress. GCG does not moderate the effect of NPL on Financial Distress PubDate: 2022-10-29 DOI: 10.24843/MATRIK:JMBK.2022.v16.i02.p09
Authors:Vanessa Christina Natalia, Ferrensya Amelinda, Serli Wijaya Pages: 313 - 325 Abstract: Penelitian ini bertujuan untuk mengetahui pengaruh ciri kepribadian terhadap persepsi risiko berwisata dan minat berwisata wisatawan Indonesia di masa pandemi Covid-19. Ciri kepribadian wisatawan digali dari perspektif teori Big Five Personality Traits. Survei secara daring disebarkan kepada 202 responden yang mengisi kuisioner lewat Google form. Penelitian ini menggunakan SEM-PLS untuk pengolahan data primer. Hasil penelitian menunjukkan bahwa dari lima ciri kepribadian, hanya ciri kepribadian conscientiousness yang berpengaruh signifikan terhadap persepsi risiko berwisata. Persepsi risiko berwisata berpengaruh negatif dan signifikan terhadap minat berwisata. Selanjutnya, persepsi risiko berwisata terbukti merupakan mediator yang signifikan dari ciri kepribadian conscientiousness dan pengaruhnya terhadap minat wisatawan untuk berwisata. ABSTRACT This study aims to determine the effect of personality traits on travel perceived risk and travel intention of Indonesian tourists during the Covid-19 pandemic era. The online survey was distributed to 202 respondents who filled out the questionnaire via Google forms. This study uses SEM-PLS for primary data processing. The results showed that of big five personality traits, only conscientiousness trait had a significant effect on perceived travel risk. Tourists’ travel perceived risk had a negative and significant effect on travel interest. Further, tourists’ travel perceived risk was a significant mediator of the conscientiousness personality trait and its influence on travel intention. PubDate: 2022-10-29 DOI: 10.24843/MATRIK:JMBK.2022.v16.i02.p10
Authors:Annabella Claudia Kurniadi, Timotius FCW Sutrisno, Irantha Hendrika Kenang Pages: 326 - 336 Abstract: Berbagai faktor yang menyebabkan meningkatnya tingkat kasus investasti fiktif disinyalir karena masyarakat yang kurang memiliki edukasi mengenai keuangan dan investasi. Tujuan dari penelitian adalah untuk mengetahui pengaruh Financial Literacy dan Financial Behavior selaku variabel independen terhadap Investment Decision selaku variabel dependen dengan Financial Behavior sekaligus sebagai variabel mediasi. Metode yang digunakan dalam penelitian ini yaitu metode analisis berupa Partial Least Square (PLS) dengan software SmartPLS. Sampel penelitian ini yaitu investor muda dalam rentang umur 18 sampai 40 tahun yang berdomisili di Kabupaten Badung, Bali sebanyak 156 responden. Teknik Purposive sampling digunakan dengan penentuan ukuran sampel menggunakan rumus Hair. Teknik pengumpulan data dalam penelitian ini yaitu membagian kuesioner secara daring dengan pengukuran skala likert. Berdasarkan analisis data, disimpulkan bahwa Financial Literacy dan Financial Behavior, berpengaruh signifikan terhadap Investment Decision. Financial Behavior tidak memberikan peran mediasi sebagai hubungan antara Financial Literacy terhadap Investment Decision. Hasil riset ini menjelaskan bahwa memang semakin tingginya tingkat Financial Literacy dan tingkat Financial Behavior seorang investor akan semakin membantu investor dalam membuat keputusan berinvestasi atau Investment Decision. PubDate: 2022-08-01 DOI: 10.24843/MATRIK:JMBK.2022.v16.i02.p11
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