Authors:Indra Kusumawardhana, Yuniar Meilyanti Pages: 1 - 30 Abstract: Studi penelitian ini ditujukan untuk mengetahui simbiosis mutualisme antara kegiatan “personal selling” dengan keputusan pembelian kamar di Smart Hotel Lubuklingga sebagai upaya untuk peningkatan pengetahuan produk dan kualitas pelayanan. Simbiosis mutualisme adalah interaksi dan hubungan antara dua atau lebih individu/ oragnisme yang saling menguntungkan. Metode penelitian kuantitatif dilakukan pada studi ini dengan memilih asosiatif kausal dengan regresi berganda dalam menganalisa data menggunakan bantuan program SPSS dalam mengolah data statistic. Pengumpulan data diperoleh dari survey online menggunakan google form kepada pelanggan Smart Hotel Lubuklingga. Dua variabel penelitian telah ditentukan yaitu variabel Y yang mewakili variabel keputusan pembelian dan variabel X dengan indikator yang terbagi menjadi X1 sampai X5 untuk pembentuk variabel personal selling. Hasil yang dicapai dari olah data SPSS didapatkan nilai uji F sebesar 37.118, R sebesar 0.850, dan R square sebesar 72.3% sehingga ditemukan adanya pengaruh dari aktivitas personal selling terhadap keputusan pembelian kamar di Smart Hotel Lubuklinggau sebesar 72.3%. Selanjutnya, dapat dipahami bahwa simbiosis mutualisme tercapai antara “sales person” dengan pelanggan Smart Hotel Lubuklingga. Diskusi dan rekomendasi untuk pendekatan meningkatkan pengetahuan produk dan kepuasan layanan tamu juga dibahas selain untuk keterbaharuan tinjauan pustaka mengenai bauran pemasaran juga sebagai temuan baru untuk cara meningkatkan pembelian kamar hotel dan masukan bagi departemen sales & marketing di hotel. Peneltian selanjutnya diharapkan dapat menutup 27.7% variabel-variabel lain yang tidak diteliti di studi ini. PubDate: 2022-07-25 DOI: 10.24843/JUMPA.2022.v09.i01.p01
Authors:Ni Made Sri Purnami, I Nyoman Darma Putra, Putu Sucita Yanthy Pages: 31 - 56 Abstract: The event industry is growing rapidly and has become one of the attractions of a destination. Since the early 2000s, Ubud destination has become known with the presence of various festival events, such as the Ubud Writers & Readers Festival (UWRF), Bali Spirit Festival, Ubud Village Jazz Festival and Ubud Food Festival. The events aim to promote Ubud as a tourist destination. Ubud known as a cultural tourist destination that has a beautiful landscape, and now event can be additional value for the destination popularity. This article discusses the role of Ubud Writers and Readers Festival in helping to strengthen dimension of Ubud images as cultural destination. By applying qualitative research method, the research collected data by interview, observation, library research and examining UWRF archive. The research showed that apart showing dynamic program of literary event involving famous and emerging authors, the UWRF also promote Ubud as tourist destination. This can be seen from the steady increase of participants who come to Ubud not only to participate in the festival but also as visitors. In addition, the success of UWRF increases the popularity of Ubud in particular and Bali in general. Keywords: events, promotions, cultural tourism, Ubud tourism destination, Ubud writers & readers festival PubDate: 2022-07-25 DOI: 10.24843/JUMPA.2022.v09.i01.p02
Authors:Cahyo Purnomo Loanata, I Putu Utama, Widi Hardini Pages: 57 - 81 Abstract: This study was conducted to analyze trust as a social media and social capital provided in influencing purchasing decisions. This study aimed to determine the mediating role of trust in the relationship of social media and social capital to purchasing decisions on accommodation in Nusa Penida. This study will discuss the factors that can influence purchasing decisions on accommodation in Nusa Penida. Data were collected using a questionnaire with accommodation guests in Nusa Penida as respondents and 150 respondents. Hypothesis testing using structural equation model (SEM) analysis with the help of the AMOS application. This study concludes that social media (X1) has no effect on trust (Y1), social capital (X2) has no effect on trust (Y1), trust (Y1) has an effect on purchasing decisions (Y2), trust (Y1) has a role mediation on the relationship of social media (X1) to purchasing decisions (Y2) and trust (Y1) has a mediating role on the relationship of social capital (X2) to purchasing decisions (Y2). Findings, purchasing decisions can increase if social media is getting better and guests have a high sense of trust so that in the end purchasing decisions will also increase if social capital is getting better and guests have a high sense of trust so that in the end purchasing decisions will increase. Keywords: social media, social capital, trust, purchase decision. PubDate: 2022-07-25 DOI: 10.24843/JUMPA.2022.v09.i01.p03
Authors:Friesca Erwan, Raihan Dara Lufika, Cut Dewi, Syaifullah Muhammad, Muslim Muslim, Suhrawardi Ilyas Pages: 82 - 96 Abstract: Desa Ranto Sabon is a marginal area in Aceh Jaya District, Aceh Province. The village owns natural resources which can be developed into tourist attractions to encourage the development of Innovation and Tourism Village. Designing the tourism attractions are carried out using three methods, to cover Penta Helix collaboration, designing a roadmap, and conducting a technical workshop. The Penta Helix collaboration involves stakeholders from the government, universities, industry and business, the community, and the media. The roles of each parties are identified in detail to obtain significant involvement in designing the tourist attractions. Furthermore, this activity prepares a roadmap as a guide for the stakeholders in carrying out activities and achieving the goals. Lastly, this activity conducted a technical workshop to perform tourism mindset transformation and improve the knowledge and skills of the community. Designing a tourism attraction in Desa Ranto Sabon produces three tourism concepts which are ecotourism, agrotourism and patchouli-based education tourism (edu-tourism). Keywords: designing tourist attractions; ecotourism; agrotourism; patchouli edu-tourism. PubDate: 2022-07-25 DOI: 10.24843/JUMPA.2022.v09.i01.p04
Authors:Dimas Arsvendo, Khusnul Khotimah, Achmad Room Fitrianto Pages: 97 - 122 Abstract: This research aims to make the development of religious tourism as sustainable tourism in the city of Pasuruan. This research includes qualitative research, using the methods of observation, interviews, literature study and documentation as a method for data collection. Based on the research conducted, it is found that Pasuruan City is a city that has potential in developing sustainable tourism through the development of religious tourism. With the development of sustainable tourism, it can contribute to the regional economy and the people of Pasuruan and can become an icon of Pasuruan. It is hoped that this research can help the Pasuruan city government in carrying out tourism development to improve the regional economy of Pasuruan city. Keywords: tourism, sustainable tourism, religious tourism, pasuruan city. PubDate: 2022-07-25 DOI: 10.24843/JUMPA.2022.v09.i01.p05
Authors:Diana Martalia, I Nyoman Sudiarta, I GPB. Sasrawan Mananda Pages: 123 - 146 Abstract: The experience of domestic tourists during the pandemic can affect their satisfaction and intention to revisit Baluran National Park. This is because domestic tourists during the pandemic need destinations that are safe from Covid-19. The aims of this study were: (1) to determine the effect of the domestic tourist experience on satisfaction; (2) to determine the effect of satisfaction on the intention to revisit; (3) to determine the effect of domestic tourist’s experience on the intention to revisit; and (4) to determine the effect of the dosmestic tourist’s experience on the intention to revisit through satisfaction as a mediating variable. This research was conducted in Baluran National Park, East Java, from February to March 2022. The sample used was a random sample with 160 respondents, namely domestic tourists. The data were analyzed using a quantitative approach with the PLS-SEM method, strengthened by qualitative data from observations and interviews. The results showed that: (1) experience affects satisfaction; (2) satisfaction affects the intention to revisit; (3) experience has not affected the intention to revisit; and (4) experience influences the intention to revisit through satisfaction as a mediating variable. Keywords: experience, domestic tourists, satisfaction, intention to revisit, pandemic period, Baluran National Park. PubDate: 2022-07-25 DOI: 10.24843/JUMPA.2022.v09.i01.p06
Authors:Ainun Sabila, I Nyoman Sudiarta, I Nyoman Sunarta Pages: 147 - 178 Abstract: The occurrence of Covid-19 pandemic in Indonesia did not prevent the public's intention to travel. It can be seen because of the high their travel enthusiasm, especially to Puncak area and other tourist attraction of Taman Safari Indonesia (TSI) in Bogor. This study aims to: 1) analyze the factors which influence the decision of visitors to travel and 2) analyze the most dominant factors that can influence the decision of visitors to travel to TSI during the Covid-19 pandemic. The design of this research was exploratory research with a quantitative approach with 140 respondents from TSI visitors who were determined based on purposive sampling in this study. The analytical method used was factor analysis using SPSS software version 28 for windows. The results showed that, there were 5 (five) factors that influence the decision to visit TSI during the Covid-19. First factor was a tourist attraction, then followed by psychological as second factor, experience as third factor while awards and special events as fourth factor and fifth factor. The most dominant factor that influence the visitor's decision to travel to TSI during the Covid-19 was psychological as a push factor. Meanwhile the pulling factor was tourist attraction. The implication of this research was providing additional information related to push and pull factors that influence visitor behaviour in making travel decisions. The recommendations for further research were to be able to use more indicators that have not been used in this study such as playing, adventure, health, natural scenery, electronic word of mouth and others. So, it can provide various research for tourism field in the future. Keywords: covid-19 pandemic, travel motivation, push-pull factors, decision to visit, visitor, taman safari indonesia bogor. PubDate: 2022-07-25 DOI: 10.24843/JUMPA.2022.v09.i01.p07
Authors:Putu Winda Putri Anggraeni, Made Antara, Ni Putu Ratna Sari Pages: 179 - 197 Abstract: This research was designed to investigate the effect of tourist attraction and destination image on revisit intentions mediated by the memorable tourism experience at Jatiluwih Tourist Attraction. This research uses a quantitative method. Questionnaires were distributed to 145 domestic tourists who had visited the Jatiluwih Tourist Attraction during the new normal era. Afterward, the analysis of Structural Equation Model (SEM) was conducted by using Smart-PLS 3.3. The result of this research indicates that: 1) Tourist attraction has significant effect on revisit intention. 2) Destination image has significant effect on revisit intention. 3) Tourist attraction has significant effect on memorable tourism experience. 4) Destination image has no significant effect on memorable tourism experience. 5) Memorable tourism experience has significant effect on revisit intention. 6) Tourist attraction has significant effect on revisit intention through memorable tourism experiences as a mediating variable. 7) Destination image has no significant effect on revisit intention through memorable tourism experiences as a mediating variable. Keywords: tourist attraction, destination image, memorable tourism experiences, revisit intention. PubDate: 2022-07-25 DOI: 10.24843/JUMPA.2022.v09.i01.p08
Authors:Siti Anggriana, Putu Saroyini Piartrini, I Putu Gde Sukaatmadja Pages: 198 - 221 Abstract: The context of this studyis that, as a result of Covid-19, the number of tourist trips has reduced dramatically. The reduction in visits suggests a reduction in intent. Attitudes, subjective norms, behavioral control, which is beginning to shift in negative way, in addition the shifting destination image owing to health hazards, all influence intentions. As a result, the goal of this study, to investigate the impact of four variables on intentions. Qualitative and quantitative data types. Primary and secondary data sources. Questionnaires, interview findings are the primary sources of information, while data from beach managers is secondary. The sample size was determined by using purposive sampling, which totaled 100 persons. PLS-SEM is data analysis technique. The findings revealed that, with t-statistic of 2.762, attitude had significant positive effect on visiting intentions, the highest original sample value being that Kuta Beach is a wonderful. Subjective norms haven’t significant positive effect on t-statistics. 0.378. Behavioral control and destination image have significant positive effect on visiting intentions with t-statistics of 2.288 and 2.319. Attitude is the most dominant variable influencing intention. There are three variables have significant positive effect on intentions, attitudes, behavioral control, and destination image. This research model is able to explain 52.8% of intention. Suggestions to the management, improve the cleanliness of the toilets, always foster the community of souvenir traders not to force tourists to buy their goods. Finally, more research is needed to undertake more comprehensive study Based on the idea of planned behavior, which includes behavioral characteristics. Keywords: attitude, subjective norm, behavioral control, destination image and intention to visit. PubDate: 2022-07-25 DOI: 10.24843/JUMPA.2022.v09.i01.p09
Authors:Imam Nur Hakim, Fauziah Eddyono, Syahfirin Abdullah Pages: 222 - 243 Abstract: The Covid-19 pandemic has had a destructive impact that has changed Indonesia’s tourism sector. One of the changes is the shift in preferences and behavior of tourists who switch to natural destinations, especially after the Covid-19 vaccination. This study aims to determine the factors that can trigger the emergence of behavioral intentions for nature tourism after the Covid-19 vaccination, especially in DKI. Jakarta has the highest infection rate, cure, and recipient of the Covid-19 vaccine in Indonesia. This study empirically applies the theory of planned behavior (TPB) to 156 respondents. Using Structural Equation Modeling (SEM), data processing and analysis tests found four significant and one insignificant correlation. Attitudes and subjective norms significantly influence the intention of nature tourism after the Covid-19 vaccination. Even subjective norms empirically can also influence the emergence of attitudes and perceived behavioral control of nature tourism behavior. However, the perceived behavioral control of nature tourism behavior cannot trigger the emergence of the nature tourism behavioral intention of DKI. Jakarta even though they have been vaccinated. Keywords: covid-19, theory of planned behavior (tpb), tourism, tourism behavioral intention, vaccine. PubDate: 2022-07-25 DOI: 10.24843/JUMPA.2022.v09.i01.p10
Authors:Tjok Istri Priti Mahendradevi, I Nyoman Darma Putra, I Nyoman Sunarta Pages: 244 - 259 Abstract: Volcano eruption becomes one of the most dangerous disasters as it can’t be predicted and is potential to be catastrophic. One of the most vulnerable industries impacted by volcano eruption is tourism industry. However, volcano has many tourism potencies. Mount Agung in Karangasem regency is an active volcano which has various tourism potencies. However, most of the tourism potencies are located in eruption prone-areas. This research examines develop and undevelop tourism potencies at Mount Agung tourism area, development problems, and the development strategies. This research uses qualitative approach and the data collected by literature study, observation, and in-depth interviews. The data is analyzed with ecotourism theory, tourist object components theory, and tourist object development strategy theory. The results of the research show there are undeveloped tourism potencies such as Pondok Klasik and Taman Gumi Banten. Several problems are also faced in the development such as the location of tourist objects are in eruption prone-areas, inadequate amenities, poor accessibilities, unavailable ancillary service including insufficient management of tourist objects, the decreasing number of visitor due to Covid-19 pandemic, and unavailable integrated tourist package which includes the tourist objects in this area. Keywords: volcano, tourism potencies, eruption, eruption prone-areas, tourism development strategy. PubDate: 2022-07-25 DOI: 10.24843/JUMPA.2022.v09.i01.p11
Authors:Yuda Wiranata, Sarwititi Sarwoprasodjo, Aida Vitayala S Hubeis Pages: 260 - 286 Abstract: Capacity building is needed as an effort to increase the capacity of community-based tourism actors. Community-based tourism is one of the alternative tourist destinations amid the many popular tourist destinations, especially in Indonesia. Problems that arise in community-based tourism management can be solved by means of communication. This research aims to find out the communication planning carried out by the Pipitan Tourism Conscious Group in increasing its capacity. This research uses Philip Lesly's communication planning model with four stages, namely research and analysis, policy formulation, communication planning and communication activities. This research data collection technique uses in-depth interviews with case study research methods. The results of the study explained in stages of analysis and research of the managers of Pipitan Tourism Village exploring tourism potential and getting some tourism potential such as Situ Ciwaka natural tourism, Blohok vegetable culinary tourism, religious tourism KH. Syuhari’s tomb and Pepetan wewe cultural tourism and debus. The stages of policy formulation for the tourism development program are submitted to the forum and decided during the deliberation of the work program at the beginning of each month. The stages of program planning divide the program by gender and age. The program for youth is a promotion on social media and for mothers, namely making handicrafts such as painting with cutting boards and frying pans. Finally, communication activities are Sunday night programs with the community, promotions on social media and also in collaboration with the Serang City Tourism Office for tourism promotion. Keywords: communication planning, capacity building, community-based tourism (cbt), pipitan tourism village banten. PubDate: 2022-07-25 DOI: 10.24843/JUMPA.2022.v09.i01.p12
Authors:Mahmudah Budiatiningsih, Arief Rosyidie Pages: 287 - 308 Abstract: The tourism sector in the disaster-prone area of Mount Merapi continues to increase and has become one of the main sources of income for the local community after the major eruption of Mount Merapi in 2010. The high number of visitors with various characteristics to disaster-prone areas has placed visitors at high risk during a disaster, especially those with no disaster awareness. Visitors should possess disaster awareness to reduce the risks when a disaster occurs. This study aims to determine the visitors' disaster awareness profile to volcanic eruptions in the disaster-prone area of Mount Merapi. The results indicated that visitors' disaster knowledge was considered average, meaning that they had an average level of disaster awareness. They possessed an average understanding of disasters, volcanic eruptions, and the risks of carrying out activities in the disaster-prone tourism area. However, the practical knowledge of self-rescue during emergency response remained low. Cross tabulation suggested a low and directional correlation between disaster knowledge and the visitors' experiences in participating in disaster preparedness training or simulations. Keywords: disaster awareness, disaster knowledge, visitors, disaster-prone tourism area of mount merapi. PubDate: 2022-07-25 DOI: 10.24843/JUMPA.2022.v09.i01.p13
Authors:Hasnia Minanda, I Nyoman Sunarta, I Nyoman Sukma Arida Pages: 309 - 330 Abstract: Madakaripura Waterfall as the highest waterfall in Java Island has shown an increase number of tourists visit every year, however there are still many problems such as lack of facilities, accessibility and quality of human resources. This problem makes research on management strategy at Madakaripura Waterfall important to do. The research aimed to identify the existing conditions of tourist attraction, then the motivates and obstacles for the management and management strategy that will be carried out by stakeholders. This research used qualitative descriptive analysis and SWOT analysis techniques. Data collection was done by observation, interviews, documentation and literature studies. The results showed that the position of Madakaripura Waterfall based on Tourism Area Life Cycle theory is in involvement stage. The motivation behind the management are strengths and opportunities and the obstacle for management are weaknesses and threats. The management strategies by stakeholders are planning, organization, actuating and controlling. From the management strategy by stakeholders, this study offers a new management strategy for consideration and suggestions by the SO, WO, ST, and WT strategy which are compiled as follows: dig and use the potential of Madakaripura Waterfall, designing attractive and affordable tour packages to welcome tourists in the new normal era, the necessity of authority agency to synergize both managers, create strict penalty for local people, improving the quality of human resources, improving mitigation and pay attention to the quality of service for tourists. Keywords: madakaripura waterfall, natural tourist attraction, management strategy. PubDate: 2022-07-25 DOI: 10.24843/JUMPA.2022.v09.i01.p14
Authors:Nadya Rechtta Utami, Nining Yuniati, Amiluhur Soeroso Pages: 331 - 353 Abstract: Cigaru Blue Lake Rural Tourism is located in Cigaru Village, Cisoka Village, approximately 10 kilometers from the Tangerang Regency Government Headquarters. The attraction of this destination is a distinctive culture and lake that has blue water colour, the lake is not a natural tourism but artificial tourism, the destination has become famous and can become a tourist village in the Cisoka area, Tangerang because it has inclusion from the Cigaru Village government. and supervised by the local community and there is authority as the headman. it has problems, first, related to visits in recent times, visits have decreased even if there are no visitors. Second, several facilities were damaged, there was no cost to renovate, thus hampering its development. The method used is a qualitative case study and the technique used is descriptive. The conclusions from this study were concluded based on the formulation of the existing problems and the results were: The impact of the pandemic on the Cigaru Blue Lake Rural Tourism, namely the decrease in tourist visits that occurred resulting in a decrease in the economic level experienced by the people of Cigaru Village, then the CHSE protocol had not been implemented so that the destination has not been able to operate again. In addition, researchers found other problems outside of the impact of the pandemic, namely the ineffectiveness of the concept of a rural tourist in the destination so that the right strategy was needed to draw conclusions in strategic planning, then the development strategy needed in the Cigaru Blue Lake Rural Tourism, namely by implementing CHSE and developing on facilities and activities (Eco-Lodge, Eco-Recreation and Eco-Education) at Cigaru Blue Lake Rural Tourism. Keywords: rural tourism, cigaru blue lake, development strategy, pandemic, covid-19. PubDate: 2022-07-25 DOI: 10.24843/JUMPA.2022.v09.i01.p15
Authors:Ihwandi Ihwandi, Febrian Humaidi Sukmana Pages: 354 - 381 Abstract: The main purpose of this study was to find out what complaints were conveyed by customers through online reviews of one of the five-star resorts in Lombok. To find out, we conducted a content analysis of 314 negative reviews posted on the travel website TripAdvisor. To find out what complaints were conveyed by customers in their reviews, we used the JMP Pro14 software to analyze the datasets we had collected. Before presenting the main research findings (words/terms and phrases), this article provides an overview of some of the data elements that are an integral part of the main unit of analysis. For example, frequency distributions (ratings, reviewer contributions, word count, and length of stay), tables (including the reviewer's country of origin), and visualizations that compare the number of contributions and the rating given by a reviewer. The main result of this study found that the complaints on the three ratings in negative reviews were most often about "room" (referring to rooms that are old and need renovation) and "beach" (dirty and lots of garbage). Interestingly, despite their low aggregate rating, their assessment of "staff service," most reviewers gave a good rating. However, reviewers give some suggestions to hotel management, one of which is to improve their staff's English skills. Keywords: hotel guest complaints, negative reviews, online reviews. PubDate: 2022-07-25 DOI: 10.24843/JUMPA.2022.v09.i01.p16
Authors:Teddy Chandra Pages: 382 - 422 Abstract: “The Identification study of Tourism and cullinary at the Indramayu Regency, West Java Province” is the research which has purpose to identified about the tourism and cullinary potentiality at the Indramayu Regency, West Java Province. The research question of this research is: 1) how is the actual condition of the Indramayu Regency as a tourism destination', 2) how is the actual condition of the tourism site at the Indramayu Regency as a tourism destination', 3) how is the actual condition of the local cullinary at the Indramayu Regency as a tourism destination' This research is done by the qualitative method. The data was collected by: 1) literature study, 2) observation and 3) interview. The result of the research shown that Indramayu Regency has several potential tourism site and local potential cullinary to become a tourism atraction and destination. Keywords: tourism, cullinary, indramayu, west java. PubDate: 2022-07-25 DOI: 10.24843/JUMPA.2022.v09.i01.p17
Authors:I Wayan Rona, Ni Made Ary Widiastini, I Nengah Suarmanayasa, Ni Made Suci Pages: 423 - 450 Abstract: The Indonesian government considers the tourism sector as one of the high contributors to the national economy. As one of them that supports tourism, especially talk about Tourism Villages, is the Ministry of Tourism and Creative Economy (Kemenparekraf) through a program released recently about ADWI 2022. Julah Tourism Village is one of the highlights that should be developed in the future as sustainable tourism. This research uses qualitative research by primary and secondary data in Julah Village. In primary data, data collection is through direct observation and interviews, while secondary data is collected through several studies, articles, and related literature. In this study, it was found that the development of sustainable tourism was not optimal. So far, tourism potential has been highly conserved but along with modernization and globalization, this can trigger the erosion of tourism potential which has an impact on unsustainability. Therefore, it is necessary to improve tourism development strategies towards sustainable tourism. Keywords: julah, optimization, sustainable tourism. PubDate: 2022-07-25 DOI: 10.24843/JUMPA.2022.v09.i01.p18
Authors:Harsanto Mursyid, Khusnul Bayu Aji, Madina Dwi Panuntun, M. Adika Faris Ihsan, Milda Longgeita Pinem Pages: 451 - 477 Abstract: The purpose of this study is to disclose the importance of preserving the Batu Lumbang mangrove forest in Denpasar, Bali. The mangrove forest is notable for its high biodiversity rate, and it is also become a popular tourist destination at the same time. This study employs convergent parallel mixed-methods data collection, which includes observation, mapping with Google Earth and Landsat 8 satellite imagery, semi-structured interviews with relevant key informants, and a literature review. Afterwards, descriptive techniques are used to analyse the data. The results indicate that the Batu Lumbang mangrove forest has a coverage area of approximately 85.9 Ha, with a rainfall tension of approximately 100 mm/year in the rain season and 60 mm/year in the dry season. Sixteen vegetation species were discovered in the mangrove forest compound, all of which are common in lowland and mangrove ecosystems. There are also 36 species of fauna, the majority of which are bird and avian in nature. Furthermore, changes in land cover indicate a vibrant ecosystem in the Batu Lumbang mangrove forest area. So far, three types of land cover have been identified: mangrove forests, water bodies and the built environment. Mangrove forests remain dominant among these three, accounting for 60.35 %. As a result, it is no wonder that mangroves have become the primary tourist attraction in Batu Lumbang. Some preservation efforts related to tourism activities that can be made based on its ecological value include: establishing a system of visitor management, dealing with waste problems, and spatial management in areas with high biodiversity as a form of rigorous conservation initiative. Keywords: preservation, ecosystem, mangrove, tourist destination, batu lumbang. PubDate: 2022-07-25 DOI: 10.24843/JUMPA.2022.v09.i01.p19
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