Authors:Geetanjali C. Achrekar Dr. Abstract: . The present study aims to know the resident’s perception regarding the economics and socio-cultural impacts of coastal tourism on the world class tourist destination of Calangute beach, Goa. The purpose of selecting this topic is so far there has been no study focusing on the planning and management of coastal tourism in Goa from the holistic perception of residents, since they are the most vulnerable section facing the negative impacts of rampant expansion of tourism in Goa. The present study identifies the factors influencing coastal tourism sustainability from the local perspective.Design/Methodology/Approach:The present study applies research tools like direct observations, structured questionnaire and interview method to collect data from a random sample of 180 residents and using a five-point Likert scale and Chi square test statistics, the study arrives at some major realistic findings.The Findings:The major finding of the study is there is a greater percentage of residents who perceive that the environmental and socio-cultural sustainability is negatively impacted due to massive growth of tourism activity in this part of Goa’s coastal belt, while for the perception on economic sustainability the results are mixed. The various statistical tools give the same results. The study recommends local people’s involvement at a decentralised level for chalking out a participatory coastal tourism management program.Social Implications: Local resident participation and feed back in the planning, processing and implementation of coastal tourism policies and programs will facilitate inclusive and sustainable tourism growth on the Calangute beach belt of Goa. PubDate: Mon, 29 Nov 2021 14:06:33 PST
Authors:ALTAF AHMD KUMAR Abstract: AbstractPurpose - This research article analyzes terrorism and its impacts on tourism in Jammu and Kashmir. This article aims to know what terrorism is and how it impacts the tourism sector in the three geographical regions of erstwhile Jammu and Kashmir bifurcated into two union territories by the Indian government after the abrogation of Article 370 of the Indian constitution.Methodology - Secondary data sources have been used, collected from Director Tourism Kashmir, Director Tourism Jammu, Jammu, and Kashmir Coalition of Civil Societies, and Home Ministry of India. In this research paper, the Vector Error Correction Model (VECM) of time series analysis has been used to examine the impact of terrorist activities and human killings on tourist arrivals. The explanatory variables used in this time series analysis consist of human fatalities in Jammu and Kashmir and terrorist attacks from 1990- 2019. Co-integration has been done under the Johansen test, and the VECM has been applied accordingly.Findings – All the three variables were to be found integrated of order one 1(1). The results of the VECM model indicate that the error correction term is negative and significant. It implies a unidirectional long-run causality running from human killings and terrorist incidents to total tourist arrivals. Hence, the outcome indicates that there is a strong long-run relationship among the variables under Study. The VECM model also confirmed that human killings negatively influenced tourist arrivals. There was also a negative relationship between total tourist arrivals and terrorist activities, but it is statistically insignificant. It also confirms that there is a long-run association between total tourist arrivals (LTTA), total human killings (LTHK), and total terrorist incidents (LTTI). It was also confirmed that there is a short-run relation between total human killings (LTHK) and total tourist arrivals (LTTA) and no short-run relation between total human killings (LTTI) and total tourist arrivals (LTTA).The practical implications- This Study enables the policymakers to obtain the necessary information to implement more adequate policies to safeguard this substantially emerging industry.Originality – Literature has been reviewed, and it was found most of the studies have focused on terrorism and its impacts on tourism. Very few have focused on what terrorism is and how it looks like in Jammu and Kashmir, and how it impacts the tourism sector here. Less number of studies have focused on terrorism and tourism, particularly at national and state levels, and least among them have focused on its regional effects. Most of these studies have used regression analysis for their studies. In this paper, efforts have been made to do descriptive and graphical analysis, and finally, the VECM model was applied.Research limitations – The Study has various limitations, most of which twig from the lack of data from one source. I have to collect it from multiple organizations. There was no such data available that shows the killings of tourists or Yatries (pilgrim tourists) during the mentioned period.Key Words -Tourism, Terrorism, Tourism in Jammu and Kashmir, VECM ModelPaper type – Research Paper PubDate: Mon, 29 Nov 2021 14:06:28 PST
Authors:JungYun "Christine" Hur et al. Abstract: This study aims to investigate the influence of rumination and distraction on consumer complaining behaviors (e.g., voice, negative word of mouth, and exiting) in a service failure encounter, and further examine the role of brand loyalty in consumer complaining behaviors. The findings of this study suggest that consumers use rumination and distraction to cope with service failures, which has different influences on consumer complaining behavior. Angry rumination increases all three types of consumer complaining behaviors, whereas distraction reduces negative word-of-mouth only. In addition, these relationships vary across the level of brand loyalty. Loyal consumers are more likely to voice their complaints directly to service providers as angry rumination increases, but they are less likely to spread out negative word-of-mouth than non-loyal consumers. The findings of this study contribute to a better understanding of consumer behaviors following service failures and provide a basis for effective service management strategies. PubDate: Mon, 29 Nov 2021 14:06:22 PST
Authors:Kamakshya Parsad Nayak et al. Abstract: COVID-19 has hit the world at the worst which leads to the loss of both life and economy. The pandemic has also maneuvered the business processes in a different direction. It has also forced the entrepreneurs to think upon their modus operandi for sustaining in the new normal, post-pandemic. The Hospitality & Tourism industry has been hit the most out of the others. Though the recovery from the loss due to pandemic is not that certain as of now, there is a strong belief that the hotel business in the pre and post-pandemic time will be way different as the need prioritization of needs of the customers and their characteristics will witness a shift either for some temporary period or permanently. To cope up with the new normal the hotel owners irrespective of their stature will have to redefine the standard of hotel attributes. So it is very much essential to understand the hotel selection criteria of the travellers in the post-COVID-19 time. For that, a comprehensive scale about finding out the important hotel booking attributes from the traveller’s perspective is the need of the hour. The objective of this research was to explore the most desired hotel booking attributes for travellers. The study was conducted with the travellers in the North Indian region, post COVID-19 pandemic. There were 38 statements on the major attributes of the hotels out of which 8 constructs of hotel attributes were extracted based on exploratory factor analysis and then those were confirmed with the help of confirmatory factor analysis. The major factors which were extracted are namely Hotel Facility & Services, Value for Money, Location, Safety & Security, Automation & Contactless Services, Staff, Cleaning & Sanitization & In-Room Comfort. The extracted factors will assist the management team of the hotels in redefining the hotel booking attributes which will ultimately enhance the guest experience on its implementation in post-COVID-19 pandemic time. PubDate: Mon, 29 Nov 2021 14:06:14 PST
Authors:Patrick J. Holladay et al. Abstract: Da Nang, Vietnam is referred to as a gateway city because of its use as a regional entry point to multiple UNESCO World Heritage Sites and other extra-regional interests proximate to the city. This research addresses Da Nang tourism stakeholders’ interest in the capitalization of Da Nang’s current position as a tourism gateway city. Interviews were conducted with government officials, resort general managers, travel agency personnel, museum directors and members of academia who were all from Da Nang and knowledgeable of the industry. This study concludes that embracing and developing Da Nang’s position as a gateway and hub is important to overall tourism development. PubDate: Sun, 15 Nov 2020 10:46:36 PST
Authors:John Salazar et al. Abstract: The growth of online travel agencies has modified how consumers explore possible vacation choices by allowing greater access to the travel and tourism supply chain. This growth also empowers potential travelers to be more discerning when purchasing travel products and services by giving them the opportunity to align their preferences (i.e., price, value, amenity, etc.) with the multiple product offerings available to them via online travel retail sites. This research explores a visitor’s frequency of using online travel sites when planning a leisure vacation and if similarities exist in how frequently these sites are used in the planning process. It also examines if generational differences exist in utilizing these sites. The factor analysis showed that 10 types of online travel sites can be categorized into two factors, and the ANOVA indicated that site frequency usage differs by generation. These findings can be beneficial to both managers of online travel sites and direct suppliers of travel products. PubDate: Sun, 15 Nov 2020 10:46:23 PST
Authors:Alison E. Feeney et al. Abstract: Destinations and activities for travelers are greatly influenced by official tourism agencies that promote their local resources. Marketing for well-known places like breweries or vineyards can be straight forward, but destinations without clear descriptions can be more challenging. This paper examined how cider is defined, promoted, and marketed by official tourism websites to evaluate its potential for supporting the agritourism industry given the resurgence in craft beverages and increased public interest to purchase local products. Discrepancies between federal and state regulations of cider contribute to the public’s lack of awareness of what cider is, who can make it, and how it can be sold. A Quantitative Content Analysis (QCA) was used to evaluate how cider was marketed as a travel opportunity, particularly with its connections for agritourism. The methodology includes a set of questions that systematically evaluate text, graphics, and videos displayed on official tourism websites. While this study focused on Pennsylvania, it also compared and contrasted marketing strategies of other top cider-producing states. Results indicate that food and drink tourism is important and most states promote locally made beverages. Although cider was included in many of these promotions, it was inconsistently placed amongst other products. Cooperation and communication between local, state, and federal agencies in addition to local businesses could potentially improve cider sales and bring economic opportunities to rural communities wanting to increase agritourism. PubDate: Sun, 15 Nov 2020 10:46:09 PST
Authors:Jeremy Schultz et al. Abstract: Ecotourism has proven itself to be a forerunner in the advancement of environmental conservation all the while supporting cultural tradition, uniqueness, and pride among indigenous communities. Successful private-community partnerships associated with ecotourism operations are vital to the overall prosperity of both the businesses and the local communities. Such accomplishments can be seen through numerous livelihood goals including income, food security, health, reduced vulnerability, governance, and empowerment (Walpole & Wilder, 2008).Private-community partnerships also support global initiatives such as the Sustainable Development Goals (Ban Ki-Moon, 2015) and sustainable development frameworks including those proposed by the United Nations World Tourism Organization (UNWTO, 2015). Understanding such partnerships assists not only large organizations such as the WTO, but it also benefits smaller ecotourism operators and entrepreneurs who are trying to achieve their sustainable tourism development goals.This study examined the partnership between an ecotourism company (Rivers Fiji) and two rural villages located in Fiji’s Upper Navua Conservation Area. Focus groups were conducted in each village. Observation journals were also used to record conversations outside of the focus groups. Data were thematically organized and analyzed to offer researcher interpretations and understandings. PubDate: Sun, 15 Nov 2020 10:45:57 PST
Authors:JungYun "Christine" Hur et al. Abstract: Pop-culture tourism has continuously grown its market among those who are fanatic of pop-culture, and destination marketers have noticed pop-culture as an effective marketing tool to attract more visitors. Pop-culture has been dominant by the US, but interestingly, a recent phenomenon sees a contra-cultural flow. This paper explores contraflow pop-culture tourism and guides the reader to how to understand this new tourism niche. Reviewing the case of transnational fandom of South Korean pop-culture, so called “Korean Wave” or “Hallyu” and its impact on inbound tourism, this paper suggests digital mediation as a key driver of contraflow pop-culture and transnational fandom, pop-culture as a vehicle for change destination image, and pop-culture tourism as a driving force of creative economy. PubDate: Sun, 15 Nov 2020 10:45:45 PST
Authors:Chris Brown et al. Abstract: Over the past 25 years the concept of sport tourism has taken on numerous forms and broadened tourism and sport research tremendously. Hui, Wan, and Ho (2007) indicated that the global tourism industry has become increasingly competitive, and golf tourism, as a subcategory of sport tourism, has received more recent attention within the tourism industry. Thus, it is becoming more important for golf courses and golf destinations to identify the variables which attract and retain their golfing clientele. The identification of common characteristics and travel motivations among golf tourists could provide useful information to golf destination marketers in targeting their marketing efforts. Therefore, the aim of this paper is twofold, first, to provide a general overview of the golfing tourists, second, to determine the travel motives of golf tourists who travel and play golf.The data for this study were acquired from an on-line survey. The study was created to develop a profile of those persons who had traveled to play golf within the past two years. A survey consisting of 22 questions was used, the statistical analysis included inferential and descriptive statistics. The final data set consisted of 288 usable surveys.The results revealed a strong relationship between travel, personal escape and interpersonal seeking motives related to golf tourists. In addition, findings related to golf travel and non-golfing activities show that when planning a golf trip/vacation, the golf course itself, not the location of the golf course, is the most important factor, however, visiting a beach or water front area was an important non-golfing activity for respondents. The findings of the study provide important theoretical and managerial implications. PubDate: Sun, 15 Nov 2020 10:45:33 PST
Authors:Daegeun (Dan Kim et al. Abstract: International student travel, within the countries of study, has increased over time. Through qualitative analysis, this study found that when these students travel, they generally search for information prior to travel. Regardless of prior knowledge about the location, information internet searches were the primary source. However, use of destination marketing organization (DMO) websites was not a primary source of information. The overwhelming purpose of travel, within the country of study, was for cultural experiences while budget was the main factor in decision making. The findings indicate that DMOs, whose information of destination is often cultural in nature, should work to improve the usability, accessibility and focus of websites to increase traffic. PubDate: Sun, 15 Nov 2020 10:45:20 PST
Authors:Chris Hanna et al. Abstract: The Savannah Hockey Classic has become a very successful annual university club hockey team tournament. The 21st edition of the tournament was held in January 2020 in Savannah, Ga. featuring the Georgia Institute of Technology, University of Florida, Florida State University, and University of Georgia club hockey teams—the same teams that have comprised the tournament for many years. This study utilized Personal Investment Theory (Braskamp, 1986) and the SPEED scale (Funk, Filo, Beaton, & Pritchard, 2009) for attendance motivation assessment. Social interaction motivations were significantly higher for county residents, spectators attending with friends, spectators attending with family, and past Savannah Hockey Classic attendees. Motivations related to athlete performance were significantly higher for those who had attended the event in the past. Excitement based motivations were greater for those who had attended the event in the past as well as for those who identified as a fan of one of the teams. There were significant differences related to the esteem and diversion constructs for those who had a team rooting interest. The article fills a gap in the literature by providing the first study of club hockey attendance motivations. PubDate: Sun, 15 Nov 2020 10:45:06 PST
Authors:Jing Li et al. Abstract: Agritourism is a rapidly growing tourism sector due to the farmers’ need to increase their revenues and the public desire to reconnect with local food systems. Yet, agritourism development posits an additional burden to farmers who may not possess the business skills and resources required to serve visitors. In this scenario, associations emerged to provide business or technical assistance to agritourism farmers. However, these associations have been experiencing a decline of their membership body over the last decade, which is affecting the quality of their services. Although explanations on such decline are not available, it is plausible due to a change of incentives farmers seek when joining their associations. To elucidate about the reasons behind declined membership, members of two agritourism associations were surveyed. Results show members seek 11 different incentives when joining their agritourism association, which were reduced into four categories (educational, networking, policy and advocacy, economic). Based on the incentives sought, respondents were clustered into three groups (Maximizer, Progressist, Indifferent), which had statistically significant different socio-demographic, agricultural, and membership profiles. Groups also reported different levels of satisfaction with their associations and information needs. Study results contribute to the scholarly advancement of the Logic of Membership and provide marketing and management intelligence to associations, which can help to strengthen the agritourism sector. PubDate: Thu, 09 Jan 2020 13:41:40 PST
Authors:Kate Price-Howard et al. Abstract: Music tourism has boomed in recent decades and has been part of the rise in cultural tourism. In recent years, several communities have implemented a concert series to help promote tourism during the shoulder season, or slower months during the off-season. In this study, a longitudinal examination of several concerts of various sizes and genres spanning about three years looks at the economic impacts for the tourist destination of Panama City Beach, FL. This paper will conduct an analysis comparing the tourism development tax, hotel/motel data provided by the industry leading data resource, Smith Travel Research (STR), in order to determine the best indicator of measurement for this area. After determining the best indicator of measurement, this study will examine the impact music concerts are having on a particular tourism destination and analyze the impacts of variations throughout the different seasons. PubDate: Thu, 09 Jan 2020 13:41:35 PST
Authors:Susan L. Ross et al. Abstract: The burgeoning tourism niche called temple stay, which originated in Korea, has been marketed to Koreans and internationals as a means for travelers to become immersed in cultural heritage, learn about Buddhism, and find one’s “true self” by spending a few days to a week as a guest in a living, operational Buddhist monastery. Although this tourism segment is gaining wide-spread appeal, the temple stay phenomenon has received relatively little scholarly attention outside of Korea. The handful of papers identified on the subject that are written in English, refer to this phenomenon as constituting various segments such as rural tourism, religious tourism, and nature-based ecotourism. It is unclear at this point, how analysis of this phenomenon will qualify or categorize its type. The purpose of this perspective paper is to explore temple stays as constitutive of transformative travel. To accomplish this task, a coauthor and Korean-American scholar of hospitality management offers a personal account of her temple stay experience by referring to ten activities related to transformative travel and concludes that for her, temple stay was transformative travel. The narrative is followed by a discussion of the correlation between transformative travel and temple stays and conclusions about the promises, pitfalls, and future research of temple stays. PubDate: Thu, 09 Jan 2020 13:41:31 PST
Authors:Charles Hammersley Abstract: Can “happiness” be taught' In the spring of 2015 the Northern Arizona University’s Parks and Recreation Management program introduced a new course, PRM 205 Happiness. A study of the fall 2015 PRM 205 Happiness courses (campus section and distance section) were conducted to determine if the PRM 205 Happiness course resulted in measurable changes in student “happiness” scores. Also, if there were any differences between campus and distance delivery modes and student “happiness” scores. A Pre-test / Post-test survey design using the Fordyce Emotions Questionnaire (Fordyce, 1988) was conducted on both a campus class (N=49) and a distance class (N=23). The results of t-Tests showed a positive increase in student happiness scores in both the campus (t=5.2, df=48, p=3.96x10-6) and distance (t=4.765, df=22, p=9.3x10-5) courses. Campus vs Distance Course Delivery t-Test results (t = -1.313, df=70, p=0.193) indicted that the null was accepted, there was no statistically significant difference in student happiness between the campus/in person and the distance/online delivery modes. PubDate: Thu, 09 Jan 2020 13:41:26 PST
Authors:Joshua Carroll Ph.D. et al. Abstract: Climate change is having significant impacts to many facets of everyday life, and the commercial recreation and tourism fields are many times at the forefront of these impacts as consumers are faced with making difficult decisions with discretionary income. Understanding how these impacts are changing the way people engage in recreation and tourism activities is essential to maintaining successful business and providing satisfying opportunities for consumers.This paper will provide information from surveys with commercial recreation and tourism providers across the mid-Atlantic region. Summary information will describe their perceptions of how climate change is: affecting their business; having significant impacts; affecting economic outcomes; changing visitor behaviors; and what future trends in the discipline can be expected as a result of climate change. PubDate: Thu, 09 Jan 2020 13:41:22 PST