Subjects -> RECREATION, TRAVEL AND TOURISM (Total: 204 journals)
    - HOTELS AND RESTAURANTS (2 journals)
    - LEISURE AND RECREATION (24 journals)
    - RECREATION, TRAVEL AND TOURISM (178 journals)

RECREATION, TRAVEL AND TOURISM (178 journals)                     

Showing 1 - 36 of 36 Journals sorted by number of followers
Annals of Tourism Research     Hybrid Journal   (Followers: 35)
Translation Studies     Hybrid Journal   (Followers: 24)
Current Issues in Tourism     Hybrid Journal   (Followers: 23)
Tourism Management     Hybrid Journal   (Followers: 22)
Journal of Sustainable Tourism     Hybrid Journal   (Followers: 20)
International Journal of Culture Tourism and Hospitality Research     Hybrid Journal   (Followers: 20)
Asia Pacific Journal of Tourism Research     Hybrid Journal   (Followers: 18)
Tourism Geographies: An International Journal of Tourism Space, Place and Environment     Hybrid Journal   (Followers: 17)
Journal of Travel & Tourism Marketing     Hybrid Journal   (Followers: 15)
International Journal of Tourism Research     Hybrid Journal   (Followers: 15)
Journal of Hospitality & Tourism Research     Hybrid Journal   (Followers: 15)
Journal of Environmental Management and Tourism     Open Access   (Followers: 14)
International Journal of Hospitality & Tourism Administration     Hybrid Journal   (Followers: 14)
Journal of Hospitality and Tourism Management     Full-text available via subscription   (Followers: 13)
Journal of Tourism and Himalayan Adventures     Open Access   (Followers: 13)
Journal of Travel Research     Hybrid Journal   (Followers: 13)
Journal of Heritage Tourism     Hybrid Journal   (Followers: 12)
International Journal of Applied Earth Observations and Geoinformation     Open Access   (Followers: 12)
International Journal of Tourism Anthropology     Hybrid Journal   (Followers: 11)
International Journal of Contemporary Hospitality Management     Hybrid Journal   (Followers: 11)
American Journal of Tourism Management     Open Access   (Followers: 11)
Tourism Analysis     Full-text available via subscription   (Followers: 11)
Almatourism - Journal of Tourism, Culture and Territorial Development     Open Access   (Followers: 10)
Tourism Economics     Full-text available via subscription   (Followers: 10)
Mobilities     Hybrid Journal   (Followers: 10)
International Journal of Hospitality Management     Hybrid Journal   (Followers: 10)
American Journal of Tourism Research     Open Access   (Followers: 10)
Journal of Hospitality & Tourism Education     Hybrid Journal   (Followers: 9)
Journal of Tourism and Cultural Change     Hybrid Journal   (Followers: 9)
Nepalese Journal of Hospitality and Tourism Management     Open Access   (Followers: 9)
Tourism Planning & Development     Hybrid Journal   (Followers: 8)
Tourism     Open Access   (Followers: 8)
Journal of Hospitality Marketing & Management     Hybrid Journal   (Followers: 8)
Information Technology & Tourism     Full-text available via subscription   (Followers: 8)
E-Journal of Tourism     Open Access   (Followers: 8)
International Journal of Tourism Policy     Hybrid Journal   (Followers: 8)
Tourism & Management Studies     Open Access   (Followers: 7)
International Journal of Digital Culture and Electronic Tourism     Hybrid Journal   (Followers: 7)
Cornell Hospitality Quarterly     Hybrid Journal   (Followers: 7)
Journal of Sport & Tourism     Hybrid Journal   (Followers: 7)
Tourism and Hospitality Research     Hybrid Journal   (Followers: 7)
Journal of Policy Research in Tourism, Leisure and Events     Hybrid Journal   (Followers: 7)
International Journal of Religious Tourism and Pilgrimage     Open Access   (Followers: 6)
International Journal of Event and Festival Management     Hybrid Journal   (Followers: 6)
Tourism Review     Hybrid Journal   (Followers: 6)
Journal of Tourism Insights     Open Access   (Followers: 6)
Anatolia : An International Journal of Tourism and Hospitality Research     Hybrid Journal   (Followers: 6)
Tourism Management Perspectives     Hybrid Journal   (Followers: 6)
Studies in Travel Writing     Hybrid Journal   (Followers: 6)
Tourism Culture & Communication     Full-text available via subscription   (Followers: 6)
Journal of China Tourism Research     Hybrid Journal   (Followers: 5)
Journal of Hospitality Management and Tourism     Open Access   (Followers: 5)
Tourism Review International     Full-text available via subscription   (Followers: 5)
Australian Antarctic Magazine     Free   (Followers: 5)
Space and Culture     Hybrid Journal   (Followers: 5)
Advances in Hospitality and Tourism Research     Open Access   (Followers: 5)
Event Management     Full-text available via subscription   (Followers: 5)
Journal of Quality Assurance in Hospitality & Tourism     Hybrid Journal   (Followers: 5)
ASEAN Journal on Hospitality and Tourism     Open Access   (Followers: 5)
International Journal of Knowledge Management in Tourism and Hospitality     Hybrid Journal   (Followers: 5)
International Journal of Tourism Sciences     Hybrid Journal   (Followers: 4)
Scandinavian Journal of Hospitality and Tourism     Hybrid Journal   (Followers: 4)
International Journal of Recreation and Sports Science     Open Access   (Followers: 4)
International Journal of Tourism Cities     Hybrid Journal   (Followers: 4)
Journal of Outdoor Recreation and Tourism     Hybrid Journal   (Followers: 4)
Tourism Recreation Research     Hybrid Journal   (Followers: 4)
Journal of Tourism Research & Hospitality     Hybrid Journal   (Followers: 4)
Visitor Studies     Hybrid Journal   (Followers: 4)
European Journal of Tourism, Hospitality and Recreation     Open Access   (Followers: 4)
Tourist Studies     Hybrid Journal   (Followers: 4)
Journal of Hospitality and Tourism Technology     Hybrid Journal   (Followers: 4)
Globe, The     Full-text available via subscription   (Followers: 4)
International Journal of Hospitality and Event Management     Hybrid Journal   (Followers: 3)
Journal of Ecotourism     Hybrid Journal   (Followers: 3)
International Journal of Contemporary Tourism Research     Open Access   (Followers: 3)
Journal of Gastronomy and Tourism     Hybrid Journal   (Followers: 3)
Hospitality & Society     Hybrid Journal   (Followers: 3)
Interaction     Full-text available via subscription   (Followers: 3)
Journal of Tourism Futures     Open Access   (Followers: 3)
Journal of Business & Hotel Management     Partially Free   (Followers: 3)
Journal of Tourism, Hospitality and Sports     Open Access   (Followers: 3)
Journal of Hospitality, Leisure, Sport & Tourism Education     Full-text available via subscription   (Followers: 3)
Worldwide Hospitality and Tourism Themes     Hybrid Journal   (Followers: 2)
Caderno Virtual de Turismo     Open Access   (Followers: 2)
Craft Research     Hybrid Journal   (Followers: 2)
Tourism in Marine Environments     Full-text available via subscription   (Followers: 2)
Podium Sport, Leisure and Tourism Review     Open Access   (Followers: 2)
Cuadernos de Turismo     Open Access   (Followers: 2)
Journal of Park and Recreation Administration     Full-text available via subscription   (Followers: 2)
Turismo y Sociedad     Open Access   (Followers: 2)
International Journal of Applied Sciences in Tourism and Events     Open Access   (Followers: 2)
Journal of Vacation Marketing     Hybrid Journal   (Followers: 2)
The Journal : Tourism and Hospitality Essentials Journal     Open Access   (Followers: 1)
International Journal of Travel Medicine and Global Health     Open Access   (Followers: 1)
Journal of Multidisciplinary Academic Tourism     Open Access   (Followers: 1)
International Journal of Entertainment Technology and Management     Hybrid Journal   (Followers: 1)
Acta Economica Et Turistica     Open Access   (Followers: 1)
Anatolia : A Journal of Tourism Research     Open Access   (Followers: 1)
Journal of Tourism & Adventure     Open Access   (Followers: 1)
Mondes du Tourisme     Open Access   (Followers: 1)
Journal of Franco-Irish Studies     Open Access   (Followers: 1)
Educación física y deporte     Open Access   (Followers: 1)
40 [degrees] South     Full-text available via subscription   (Followers: 1)
Journal of Travel Medicine     Hybrid Journal   (Followers: 1)
Gestion Turistica     Open Access   (Followers: 1)
Journal of Hospitality and Tourism Insights     Hybrid Journal   (Followers: 1)
Infinitum: Revista Multidisciplinar     Open Access   (Followers: 1)
Rangeland Journal     Hybrid Journal   (Followers: 1)
Bulletin of Kyiv National University of Culture and Arts. Series in Tourism     Open Access   (Followers: 1)
Journal of Place Management and Development     Hybrid Journal   (Followers: 1)
Recreation and Society in Africa, Asia and Latin America     Open Access   (Followers: 1)
Marketing & Tourism Review     Open Access   (Followers: 1)
Tourism Critiques : Practice and Theory     Open Access  
ARA : Revista de Investigación en Turismo     Open Access  
Tourism and Heritage Journal     Open Access  
Journal of Tourism and Heritage Research     Open Access  
Perspectives in Asian Leisure and Tourism     Open Access  
Juara : Jurnal Olahraga     Open Access  
Sasdaya : Gadjah Mada Journal of Humanities     Open Access  
New Approaches in Sport Sciences     Open Access  
International Journal of Geoheritage and Parks     Open Access  
Journal of Applied Sciences in Travel and Hospitality     Open Access  
Gaze: Journal of Tourism and Hospitality     Open Access  
Journal of Tourism and Hospitality Education     Open Access  
Journal of International and Thai Tourism     Open Access  
Sport i Turystyka : Środkowoeuropejskie Czasopismo Naukowe     Open Access  
Dusit Thani College Journal     Open Access  
Journal of Halal Product and Research     Open Access  
Tourism and Travelling     Open Access  
Güncel Turizm Araştırmaları Dergisi     Open Access  
Gastroia : Journal of Gastronomy And Travel Research     Open Access  
Journal of Tourism Intelligence and Smartness     Open Access  
Jurnal Destinasi Pariwisata     Open Access  
Jurnal Analisis Pariwisata     Open Access  
Jurnal IPTA     Open Access  
Jurnal Kepariwisataan dan Hospitalitas     Open Access  
Jurnal Pariwisata Terapan     Open Access  
Via : Tourism Review     Open Access  
Matkailututkimus     Open Access  
Revista Internacional de Turismo y Empresa     Open Access  
Revista Internacional de Derecho del Turismo     Open Access  
Revista Iberoamericana de Ciencias de la Actividad Física y el Deporte     Open Access  
ROTUR : Revista de Ocio y Turismo     Open Access  
Jurnal Pariwisata Pesona     Open Access  
Geotourism/Geoturystyka     Open Access  
Revista Organizações em Contexto     Open Access  
Geofronter     Open Access  
Espiga     Open Access  
Revista Eletrônica de Administração e Turismo     Open Access  
Revista Eletrônica Academicus     Open Access  
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan     Open Access  
Cenário : Revista Interdisciplinar em Turismo e Território     Open Access  
Turystyka Kulturowa     Open Access  
Jurnal Master Pariwisata (Journal Master in Tourism Studies)     Open Access  
RACE - Revista de Administração, Contabilidade e Economia     Open Access  
Research in Hospitality Management     Open Access  
Revista Interamericana de Ambiente y Turismo     Open Access  
Revista de Gestão Ambiental e Sustentabilidade - GeAS     Open Access  
Revista de turism - studii si cercetari in turism     Open Access  
Multiciencias     Open Access  
Téoros     Open Access  
Polish Journal of Sport and Tourism     Open Access  
Journal of Hospitality Financial Management     Open Access  
TRANSIT     Open Access  
EchoGéo     Open Access  
Journeys     Full-text available via subscription  

           

Similar Journals
Journal Cover
Cornell Hospitality Quarterly
Journal Prestige (SJR): 1.198
Citation Impact (citeScore): 2
Number of Followers: 7  
 
  Hybrid Journal Hybrid journal (It can contain Open Access articles)
ISSN (Print) 1938-9655 - ISSN (Online) 1938-9663
Published by Sage Publications Homepage  [1174 journals]
  • Building Community

    • Free pre-print version: Loading...

      Authors: J. Bruce Tracey
      Pages: 432 - 432
      Abstract: Cornell Hospitality Quarterly, Volume 63, Issue 4, Page 432-432, November 2022.

      Citation: Cornell Hospitality Quarterly
      PubDate: 2022-09-28T11:05:48Z
      DOI: 10.1177/19389655221123211
      Issue No: Vol. 63, No. 4 (2022)
       
  • Young People Share, But Do So Differently: An Empirical Comparison of
           Peer-to-Peer Accommodation Consumption Between Millennials and Generation
           Z

    • Free pre-print version: Loading...

      Authors: Alei Fan, Hhye Won Shin, Jieyu (Jade) Shi, Laurie Wu
      Abstract: Cornell Hospitality Quarterly, Ahead of Print.
      Built on the consumer socialization theory and generational cohort theory, this research examines the consumption phenomena of the sharing economy among young travelers. Specifically, the current study investigates Millennial and Generation Z travelers’ consumption intention for peer-to-peer accommodations—one of the most popular sharing economy business models. This study explores how consumption values impact young travelers’ choice of peer-to-peer accommodation and whether any similarities or differences exist across the two generational cohorts. The research findings suggest that, while utilitarian and hedonic values influence both young generations’ intention to use peer-to-peer accommodation, sustainability and social interaction values, as well as perceived social media exposure, play more important roles for Generation Z (vs. Millennials). Furthermore, young people’s needs for self-enhancement extends significant impacts on their value evaluations of the peer-to-peer accommodations, particularly for Millennials. These generational differences help industry practitioners better serve and market to the two market segments.
      Citation: Cornell Hospitality Quarterly
      PubDate: 2022-09-05T05:53:53Z
      DOI: 10.1177/19389655221119463
       
  • Toward Holistic Experience-Oriented Service Innovation: Co-Creating
           Sustainable Value With Customers and Society

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      Authors: Jay Kandampully, Anil Bilgihan, Allard C. R. Van Riel, Anuj Sharma
      Abstract: Cornell Hospitality Quarterly, Ahead of Print.
      Hospitality exists from the grassroots level of society upward and plays a central role in the global economy. For the many organizations active in this sector and the societies they are based in, innovation in hospitality services is considered their lifeblood. Recent advancements in digitalization, artificial intelligence, robotics, communications technologies, and platform-based new business models are transforming the global business environment at a rapid pace. However, unlike many other service sectors, the hospitality and tourism sectors are unique in their focus on people, experiences, and the wider ecosystem (i.e., society and the environment). The unique makeup of the hospitality sector, therefore, demands a distinctive approach to innovation. This study aims to examine service innovation with a focus on the hospitality sector. It provides a holistic theoretical framework and proposes an agenda for future research. The framework suggests the hospitality experience to be at the core of innovation in this sector. Consequently, hospitality firms must focus on creating value through both technological and nontechnological innovation. This innovation must be facilitated in a symbiotic manner, with a strong focus on people at its center, showcasing the “soul” of the hospitality across the extended “footprints” of the experience.
      Citation: Cornell Hospitality Quarterly
      PubDate: 2022-07-12T05:04:28Z
      DOI: 10.1177/19389655221108334
       
  • Persistent Performance Differences in Lodging Properties

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      Authors: Linda Canina, Gordon Potter
      Abstract: Cornell Hospitality Quarterly, Ahead of Print.
      Studies have documented the existence of persistent performance differences across business units and firms in many industries and countries. Unfortunately, little is known about the causes of these performance differentials. Using property-level data from the lodging industry, this study documents the existence of large and persistent performance differentials across lodging units. These differences exist after controlling for the resources utilized for the production of the service as well as market conditions and hotel property characteristics and are most persistent for the highest and the lowest performers. Similar to studies that analyzed performance differences in other industries, our analysis leaves a large portion of the variation in performance differences unexplained. However, we do find that a small portion of these performance differences is positively related to the hotel property’s choice regarding chain size and hotel portfolio company scope, suggesting the possibility of benefits from scale economies and/or scope. Understanding how performance differences arise and persist requires a close look into less deterministic, quantifiable, and tangible factors such as managerial practices, decision-making processes, innovation, knowledge creation, the transfer of knowledge, the flow of information, compensation, and personnel policies, among others. In other words, there is much unexplained and yet to be discovered here, resulting in a ripe area for future research. Future research that links attributes of the industry’s demand, management controls, or technology to factors driving productivity may help explain, and perhaps enhance, the industry’s productivity growth.
      Citation: Cornell Hospitality Quarterly
      PubDate: 2022-07-02T05:43:31Z
      DOI: 10.1177/19389655221102384
       
  • Mapping Service Innovation Research in Hospitality and Tourism: An
           Integrative Bibliometric Analysis and Research Agenda

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      Authors: Kevin Kam Fung So, Hyunsu Kim, Yueying He, Xiang (Robert) Li
      Abstract: Cornell Hospitality Quarterly, Ahead of Print.
      In light of current industry imperatives and growing scholarly attention, this study was conducted to provide a thoroughly updated bibliometric overview of how service innovation research has evolved. A total of 133 papers across 42 hospitality and tourism journals over 18 years (2003–2020) were extracted and analyzed. We first examined the publication outlets and trajectories of service innovation. Next, we applied several state-of-the-art bibliometric techniques, including co-citation and keyword co-occurrence analysis. Based on the results of co-occurrence analysis, we proposed a flowchart of the service innovation process combining organizational and customer perspectives while considering the service design, process, and outcome phases. We then summarized the major findings and limitations of service innovation studies in hospitality and tourism. A series of critical future research directions were presented accordingly.
      Citation: Cornell Hospitality Quarterly
      PubDate: 2022-06-30T04:35:30Z
      DOI: 10.1177/19389655221102392
       
  • Optimizing Handwritten Font Style to Connect With Customers

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      Authors: YooHee Hwang, Yixing (Lisa) Gao, Anna S. Mattila, Peihao Wang
      Abstract: Cornell Hospitality Quarterly, Ahead of Print.
      Considerable research has demonstrated the positive effects of handwritten font styles on product attachment and word-of-mouth behavior. However, few studies examined whether these positive effects can be mitigated or even reversed. The purpose of this study is to fill this knowledge gap by identifying several boundary conditions (communal orientation, message type, and hotel type) for the positive effects of handwritten font styles. We conducted two quasi-experimental studies. In Study 1 (n = 125), the positive effect of handwritten font styles on attitude toward a hotel was not observed among individuals with a low communal orientation. In Study 2 (n = 245), the handwritten (vs. machine-written) font styles in the sustainability messages of a luxury hotel reduce warmth of the hotel. Hospitality managers should use handwritten font styles carefully depending on hotel type, message type, and customer characteristics.
      Citation: Cornell Hospitality Quarterly
      PubDate: 2022-06-17T09:29:24Z
      DOI: 10.1177/19389655221102389
       
  • Does Virtual Reality Trigger Visits and Booking Holiday Travel
           Packages'

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      Authors: Enrique Bigne, Patricio Maturana
      Abstract: Cornell Hospitality Quarterly, Ahead of Print.
      Although virtual reality technology is increasingly being used in tourism, its potential as a shopping tool and as an avenue for marketing and selling tourism products and services has not yet been examined. Likewise, very little is known about how exploring holiday packages through virtual reality affects behavioral intention to visit tourist destinations. This study aims to compare the visit intentions evoked and the process of booking holiday travel packages between an immersive virtual reality environment (displayed through Oculus head-mounted glasses) and a traditional web-based 2D platform. A causal model is proposed and tested for both designs. Using a between-subjects experimental design with a sample of 202 individuals, the experiences of two randomly selected groups were observed as they bought holiday tour packages to Rio de Janeiro, Brazil. The first group made a simulated purchase in an immersive virtual reality environment using a head-mounted device, and the second group made the purchase on a traditional e-commerce website. The findings revealed that the scores given to sense of presence, attitude change, and perceived ease of use were greater among those who made the purchase in the more immersive virtual reality environment. However, the relationships between the variables in the causal model were stronger for the classic website than for the virtual reality setting. Attitude change positively affected intention to visit a destination more in the virtual reality environment.
      Citation: Cornell Hospitality Quarterly
      PubDate: 2022-06-17T09:26:04Z
      DOI: 10.1177/19389655221102386
       
  • Do Brand-Affiliated Hotels Have Lower Cash-Flow Risk'

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      Authors: Peng Liu, John W. O’Neill
      Abstract: Cornell Hospitality Quarterly, Ahead of Print.
      Hotels are generally perceived as the riskiest type of commercial real estate (CRE) investment because hotel “leases” have relatively high turnover. Existing literature regarding CRE investment risk and return lacks investigation of hotels at the unit level—which is the level of analysis undertaken by existing and prospective hotel investors. Two major types of hotels are branded and independent ones. The purpose of this study is to investigate the variability (risk) of key performance indicators (KPIs) such as occupancy rate, and revenues and profit of branded versus independent hotels. Using a large sample of performance data regarding over 4,000 U.S. hotel properties from 2000 to 2019, we examine the extent to which branding affects the volatility of KPIs. We find that brand-affiliated hotels have lower cash flow risk measured as lower volatilities of KPIs compared with independent ones. Furthermore, the level of volatility reduction of branded hotels is greater for profit than for revenue, and profit may be the most important KPI for hotel investors. The magnitude of volatility reduction also increases as the measurement window length (number of years) increases. We also study the long-term returns of branded versus independent hotels. This study contributes to the understanding regarding the relationships between investment risk of branded versus independent hotels, extends the literature regarding hotel investment, and provides hotel investors and analysts information regarding risk to aid decisions such as developing, purchasing, holding, or disposing of hotel assets.
      Citation: Cornell Hospitality Quarterly
      PubDate: 2022-06-17T09:22:58Z
      DOI: 10.1177/19389655221102385
       
  • The Impact of Tourist–Robot Interaction on Tourist Engagement in the
           Hospitality Industry: A Mixed-Method Study

    • Free pre-print version: Loading...

      Authors: Shujie Fang, Xiaoyun Han, Shuping Chen
      Abstract: Cornell Hospitality Quarterly, Ahead of Print.
      Service robots have become a topic of interest for tourism and hospitality researchers and practitioners. The success of service robot adoption lies in the effectiveness of tourist–robot interaction. There has been less interest in the performance of tourist–robot interaction, with research related to tourist engagement being particularly scarce. Drawing on the theoretical perspective of relationships, this article examines the impact of tourist–robot interaction on tourist engagement in the hospitality context. A mixed-methods approach is adopted, utilizing grounded theory and structural equation modeling. The findings reveal two types of tourist–robot interaction, emotional (fun and playfulness) and instrumental (convenience and ease of use). Tourist–robot emotional interactions influence tourist engagement by enhancing tourists’ needs satisfaction, tourist emotion, and social bonds with robots. It was found that tourist–robot instrumental interaction positively affects tourist engagement through needs satisfaction and tourist emotion but not social bonds. The findings extend our understanding of human–robot interaction and customer engagement.
      Citation: Cornell Hospitality Quarterly
      PubDate: 2022-06-17T09:19:30Z
      DOI: 10.1177/19389655221102383
       
  • Implicit and Explicit Attitudes Toward Service Robots in the Hospitality
           Industry: Gender Differences

    • Free pre-print version: Loading...

      Authors: Kwang-Ho Lee, Chih-Lun Alan Yen
      Abstract: Cornell Hospitality Quarterly, Ahead of Print.
      The current study applies implicit theory as a theoretical lens to explore gender differences in explicit and implicit measures of robot attitudes, which in turn facilitates behavioral intention. In total, 108 participants assessed the modified Robot Implicit Association Test (RIAT) to complete both implicit measures of attitudes and explicit self-reported measures in randomized order. Our findings demonstrated that (a) implicit attitudes (RIAT D-scores) were significantly correlated with self-reported measures (explicit attitude, perceived technology innovativeness, and behavioral intention), (b) different patterns of explicit and implicit attitudes exist, and (c) males may have a more favorable preference toward service robots than females. These results help build theoretical and methodological foundations for service management innovation into the role of implicit attitude in hospitality firms.
      Citation: Cornell Hospitality Quarterly
      PubDate: 2022-06-17T09:16:15Z
      DOI: 10.1177/19389655221102381
       
  • Variable Pricing in Restaurant Revenue Management: A Priority Mixed Bundle
           Strategy

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      Authors: Timothy Webb, Jing Ma, Andong Cheng
      Abstract: Cornell Hospitality Quarterly, Ahead of Print.
      The restaurant industry has historically been limited in its ability to adopt traditional revenue management pricing practices (e.g., variable pricing across tables and times) because of three specific challenges: (a) inability to segment customers by willingness to pay prior to seating, (b) limited ability to price discriminate (i.e., prioritize limited seating for the highest paying customers), and (c) inability to communicate menu price variances in advance. This article reviews common restaurant pricing strategies and discusses how each strategy cannot sufficiently address these three challenges. This work proposes a new strategy, the Priority Mixed Bundle (PMB) Strategy, which addresses all three of these challenges. The PMB states that customers can make reservations if they are willing to commit to dining from a prix-fixe menu while walk-ins can dine a la carte. The article argues for why PMB is theoretically viable and could be superior to existing menu pricing strategies. A field study shows that the PMB generates more revenue than a la carte strategies. Survey results suggest that customers perceive PMB as fair. Overall, this research advances theory in restaurant revenue management and proposes a pricing strategy for restaurants.
      Citation: Cornell Hospitality Quarterly
      PubDate: 2022-06-16T07:05:01Z
      DOI: 10.1177/19389655221102387
       
  • Comparison of Customer Reviews for Local and Chain Restaurants: Multilevel
           Approach to Google Reviews Data

    • Free pre-print version: Loading...

      Authors: Beril Yalcinkaya, David R. Just
      Abstract: Cornell Hospitality Quarterly, Ahead of Print.
      Online reviews influence customer decisions and present publicly available data to investigate differences between customer evaluations for local and chain businesses. We conduct a text analysis on a sample of 80,728 online customer reviews of quick-service restaurants to examine how the impact of dining experience attributes on customer evaluation differs between the two restaurant types. Estimation of multilevel multinomial models reveals that customer reviews for local restaurants have less polarized sentiment than chain restaurants. This polarization is also evident for sentiment usage related to four dining experience attributes: food, service, ambience, and price. Although food offerings are essential to get high ratings for local restaurants, service quality has a relatively greater impact on customer satisfaction for chains. Although customer reviews favor local restaurants, they need powerful testimonials for differentiation due to high review valence among their local competitors.
      Citation: Cornell Hospitality Quarterly
      PubDate: 2022-06-08T01:05:39Z
      DOI: 10.1177/19389655221102388
       
  • The Impact of Free-Play: A Longitudinal Study of Trip-Level Visitation and
           Wagering Behavior

    • Free pre-print version: Loading...

      Authors: Anthony F. Lucas, Katherine Spilde, A. K. Singh
      Abstract: Cornell Hospitality Quarterly, Ahead of Print.
      The aim of this study was to understand the impacts of changes in free-play (FP) award values on visitation frequency and gaming revenue. With costly and perpetual FP campaigns well established in many markets, a critical issue for operators centers on the potential consequences of walking back offer values, especially when nearby competitors do not. The results of experimentally manipulated FP offers suggested that widely held industry beliefs about their ability to influence visitation are equivocal. Additional outcomes related to the economic impact of FP awards across the experimental groups also questioned the sensitivity of loyalty club members to reductions in FP offers. Working from a common offer tier of 600 loyalty club members, subjects were randomly assigned to one of six groups, each comprised of 100 subjects. Daily group-level outcomes were produced by aggregating player performance data over a 191-day sample period, collected from the records of a tribal casino operating in a competitive repeater market. This longitudinal design allowed for the measurement of multiple levels of FP offers on visitation behavior and gaming value, over a meaningful duration. Our findings fill gaps in the literature related to the impacts of FP on visitation frequency and the ability to drive own-money wagering. Our results also add to literature within the domains of operant conditioning, goal gradient theory, and a growing stream of research on FP efficacy. There are also connections to the house money effect, reverse house money effect, and the endowment effect.
      Citation: Cornell Hospitality Quarterly
      PubDate: 2022-06-08T01:03:50Z
      DOI: 10.1177/19389655221102382
       
 
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