Authors:Mauricio CARVACHE-FRANCO, Wilmer CARVACHE-FRANCO, Orly CARVACHE-FRANCO, Aldo ALVAREZ-RISCO, Miguel ORDEN-MEJÍA, Xavier RECALDE-LINO Pages: 305 - 312 Abstract: Analyzing the preferences for adventure tourism in a destination serves to design an adventure tourism package, helping to improve the offer of products in places that have natural resources for the development of this type of tourism. The present study was based on a questionnaire that was distributed to people who had practiced adventure tourism in the province of Santa Elena in Ecuador. The techniques used were variant and bivariate. The results show that visitors to this destination mainly prefer diving and snorkeling, followed by paragliding. Then they continue water skiing, canopy and paragliding. The stay is mostly three days and two nights. The results will contribute to creating products according to the demand of adventure tourism. PubDate: 2022-03-31 DOI: 10.14505/jemt.v13.2(58).01 Issue No:Vol. 13, No. 2 (2022)
Authors:Nurdin HIDAYAH, Herlan SUHERLAN, Fajar Kusnadi Kusumah PUTRA Pages: 313 - 323 Abstract: This study aims to investigate the stakeholders' synergies in realising smart tourism destination. This study uses a qualitative method with a phenomenography approach. We adopted stakeholders' theory to valued stakeholder roles and perception in pursuing sustainability, competitiveness and managing smart tourism destination in Wonosobo, Indonesia. In-depth interviews with five main stakeholders' namely local government, media, tourism business, tourism community, and travel bloggers followed by three phenomenography qualitative data analysis stages. The findings have revealed some obstacles in implementing smart tourism from stakeholders' perspectives, such as human resource's ability, stakeholders' synergy, and government support. This study has also revealed six factors: public system development, digital promotion, Internet infrastructure, public and private sectors partnership, and human resources development to support smart tourism. This study has proposed the strategic plan for the local government to support smart tourism destinations, namely: partnerships, government support, human resource’s ability, and tourism business competitiveness, that will lead to smart tourism destinations. This study has provided a framework and managerial implication accordingly. PubDate: 2022-03-31 DOI: 10.14505/jemt.v13.2(58).02 Issue No:Vol. 13, No. 2 (2022)
Authors:Usep SUHUD, Mamoon ALLAN, Vanessa GAFFAR Pages: 324 - 337 Abstract: Coffee plantations have been promoted by owners and local governments as tourism destinations in Indonesia. This study measures factors that influence tourists’ intentions to visit coffee plantations as a tourism destination by employing destination image, novelty seeking, experience, and perceived value as predictors. Data were collected using an online survey. This study was conducted in Jakarta, Indonesia, and participants (N = 235) were selected using a convenient sampling method. Data were analyzed using exploratory factor analysis and structural equation modeling to test the hypotheses. In total, there were eight hypotheses, and six were significant. Tourist experience had an impact on destination image, and tourist experience and novelty seeking affected visit intention. Additionally, destination image and novelty seeking influenced perceived value. This study broadens the understanding of coffee tourism, village tourism, and agrotourism. PubDate: 2022-03-31 DOI: 10.14505/jemt.v13.2(58).03 Issue No:Vol. 13, No. 2 (2022)
Authors:Vadym Viktorovych BAYEV, Ivan Stepanovych BAKHOV, Tetiana Vitaliivna MIRZODAIEVA, Olena ROZMETOVA, Nataliya BORETSKAYA Pages: 338 - 345 Abstract: Modern effective management in the tourism industry involves the introduction of a quality management system as a means of achieving competitiveness, gaining confidence in products/services from consumers. A quality management system (QMS) is a set of interrelated or interdependent elements that provides an opportunity to set policies, objectives, and guide and control the activities of a tourism organization to improve the quality of services provided. This system consists of organizational structure, techniques, processes and resources required for overall quality management. PubDate: 2022-03-31 DOI: 10.14505/jemt.v13.2(58).04 Issue No:Vol. 13, No. 2 (2022)
Authors:Andhatu ACHSA, Rian DESTININGSIH, Fitrah Sari ISLAMI, Ivo NOVITANINGTYAS, Budi RAHARDJO Pages: 346 - 353 Abstract: The COVID-19 pandemic has had impacts on the tourism sector, including tourism destinations called Balkondes in the Borobudur area. During the normal period, Balkondes needs a strategy to become sustainable. Based on these, Balkondes needs to identify the internal and external factors and formulate the tourism sustainability strategy. The approaches used are Strengths-Weaknesses-Opportunities-Threats (SWOT) and Internal-External (IE) Matrix. The data used in this research is primary data. The respondents are the managers of Balkondes and the tourists. The number of respondents is 200 people. The data is collected by purposive sampling method. The results of this study provide managerial implications for Balkondes managers to implement strategies for optimizing tourist attractions and tourist facilities, increasing support from the government, implementing clean, health, safety, environment (CHSE). This study extends the literature related to the development of tourism strategies to recover the tourism destination during the new normal period. PubDate: 2022-03-31 DOI: 10.14505/jemt.v13.2(58).05 Issue No:Vol. 13, No. 2 (2022)
Authors:Daniel BAKOTA, Magdalena MORGA, Arkadiusz PLOMINSKI, Mariusz RZETALA Pages: 354 - 366 Abstract: The essence of the research concerns the impact of armed conflicts and terrorist attacks on the arrivals of foreign tourists with Egypt selected as the testing ground. It was found that revolutions and terrorist attacks have a negative impact on the development of the tourism industry – following the social unrest that took place in Egypt in the years 1997, 2011 and 2015, the number of arrivals of foreign tourists decreased by: 13%, 33% and 42% respectively (depending on countries of the world the reduction of the flow of tourists was within the range of 21-78%). The decrease in the number of tourists which takes place after a terrorist attack is short-lived and usually does not last longer than a year, whereas the consequences of a revolution are noticeable for tourism for a period of 3 to 5 years. According to respondents, the most important consequence of social unrest (protests, demonstrations, terrorist attacks) for tourism is a drop in the number of arrivals of foreign tourists, reduction in the income generated by tourism, decline in employment in tourism and the general slowdown in the development of tourism. PubDate: 2022-03-31 DOI: 10.14505/jemt.v13.2(58).06 Issue No:Vol. 13, No. 2 (2022)
Authors:Ahmed Alshiha Pages: 367 - 378 Abstract: Revisit intention is considered one of the key subjects in the current tourism industry. This paper examines the influence of the service quality of a leisure center on future intention to revisit Orlando city, as influenced by overall tourist satisfaction and destination image. Data was collected from 313 visitors of Orlando city, United States. The results indicated that leisure service quality positively affected the overall tourist satisfaction with the city and destination image. Additionally, tourist satisfaction and positive destination image positively impacted tourists’ intention to revisit the city. Moreover, tourist satisfaction and destination image fully mediated the linkage between service quality and tourist intention to revisit the destination in the model with two parallel mediators. Received results indicate that leisure service quality plays a vital role in tourist satisfaction. High quality service will positively affect the travel intentions of leisure center tourists, inclining them revisit the city. Thus, leisure centers and the leisure tourism industry should better understand the expectations and demands of tourists. PubDate: 2022-03-31 DOI: 10.14505/jemt.v13.2(58).07 Issue No:Vol. 13, No. 2 (2022)
Authors:Vimolboon CHERAPANUKORN, Prompong SUGUNNASIL Pages: 379 - 390 Abstract: In order to survive and gain competitive advantages in the post COVID-19 pandemic, tourism destinations should plan their business strategy by focusing on customer expectation. A number of research have studied tourist satisfaction, particularly, hotels and transports, however there is limited investigation with tourist attractions which have different prominence from other tourism service providers. The purpose of this study was to identify the tourists’ satisfaction components for tourist attractions by adopting an opinion mining technique and using the zero-shot text classification method. The total of 40,000 online tourists’ reviews from 40 tourist attractions in Thailand, that were posted up thought TripAdivisor.com between 2010 and 2021, were analyzed. The research findings reveal six components of tourist attraction satisfaction (TATSAT) model that includes 1) ambiance, 2) hospitality, 3) price, 4) accessibility, 5) cleanliness, and 6) security. All attributes of TATSAT model are generated from tourists’ point of view and was analyzed by the focus group discussion with five tourism experts from both academics and practitioners. This model expands the idea of HOLSAT and SERVQUAL by focusing on the tourist attraction business sector. The results can serve academics and practitioners in the research and improvement of tourist satisfaction to maximize competitive advantages for tourist attraction sector in the future. PubDate: 2022-03-31 DOI: 10.14505/jemt.v13.2(58).08 Issue No:Vol. 13, No. 2 (2022)
Authors:Mathews LAMBULIRA, Felix G. BELLO Pages: 391 - 402 Abstract: Many countries around the world continue to consider or adopt tourism primarily for the economic benefits associated with it. However, developing tourism has been a difficult aspiration for developing countries as they face significant barriers. This paper examines the challenges to tourism development and their causative factors in Malawi. In-depth interviews were used to collect primary data. Inadequate connectivity between source markets and Malawi, as well as inside the country, underdeveloped tourist destinations and limited access to tourist information emerged as the main barriers to Malawi's tourism development. It was further revealed that underfunding, the centralized management structure of the tourism industry, lack of stakeholder collaboration, and an unfriendly business operating environment contribute to Malawi's tourism development challenges. It is recommended that the government and other key tourism stakeholders should prioritise the identified causative areas and among other things decentralise tourism administration and improve tourism statistics collection and analysis. There is also a need to strengthen stakeholder collaboration and networking. PubDate: 2022-04-04 DOI: 10.14505/jemt.v13.2(58).09 Issue No:Vol. 13, No. 2 (2022)
Authors:Muhammad Abi Sofian Abdul HALIM, Nurul Farahiyah AWANG, Khatijah OMARm, Jumadil SAPUTRA, Siti Nor Adawiyah Azzahra KAMARUDDIN, Hazman SAMSUDIN Pages: 403 - 413 Abstract: Tourism in Terengganu deals with attractions, events, and facilities of special interest to tourists, such as Kuala Terengganu City Centre (KTCC). KTCC is a collaboration project between the Terengganu state government and the East-Cost Economic Region Development (ECERD) agency. This project purposely attracts potential foreign investors and upgrades the community's economy and social well-being in rural dan sub-urban areas in Kuala Terengganu. Therefore, this study analyzes the factors that influence the business performance among Malay micro-entrepreneurs in rural and sub-urban areas of Kuala Terengganu. The study utilized four factors, including entrepreneurial competency, financial literacy, innovation, and technology. In this survey research, non-probability has been chosen by using the purposive sampling methods. The data were collected from Malay micro-entrepreneurs operating their business, including the North and South areas of KTCC. The results showed that entrepreneurial competency and technology factors were significantly affected business performance. Meanwhile, the financial literacy and innovation factors were not significantly affected business performance among Malay micro-entrepreneurs. In general, this study's findings indicated that most Malay entrepreneurs are not concerned about the importance of managing their finance and creating innovative products in the competitive areas. Also, KTCC is a project that can benefit those Malay micro-entrepreneurs who wisely grab the opportunities. Therefore, they need to consider other entrepreneurial factors that can further develop their business performance without relying on the government and other stakeholders. PubDate: 2022-03-31 DOI: 10.14505/jemt.v13.2(58).10 Issue No:Vol. 13, No. 2 (2022)
Authors:Hailuddin HAILUDDIN, Mukmin SURYATNI, Imamudin YULIADI, Syarwani CANON, Syaparuddin SYAPARUDDIN, Endri ENDRI Pages: 414 - 426 Abstract: This research aims to study and analyze the appropriate strategies carried out and developed by stakeholders to build and develop the coastal area of Cemara Sheet as a mainstay tourist area in West Lombok. The development of the coastal regions is significant to create community welfare and educate it to take responsibility and maintain the preservation of the marine environment and the natural surroundings. The research approach used is a qualitative descriptive approach based on field observations supported by secondary data. The collected data is then analyzed using a SWOT analysis by systematically identifying various internal and external factors to formulate the desired development strategy. The logic that is built is how to maximize strengths (Strengths) and opportunities (Opportunities) but simultaneously minimize weaknesses (Weaknesses) and threats (Threats). The results showed that the tourism object of Cemara beach is very potential to be developed because of the natural support of the beach and sea and the surrounding hills. It has a clean and beautiful beach, the mangrove forest, which is still beautiful. In the background, it has an attractive green spread of Sekotong hills, a strategic position as the entrance to Lombok from the sea route, and its safe and comfortable environment. But on the other hand, several things need improvements, such as structuring the housing environment for residents, handling waste, and compliance with tourist facilities such as trash cans, ATMs, toilets, mini markets, prayer rooms, and others. Facilities and infrastructure and supporting infrastructure need attention to be better organized, such as the construction of water games, outbound, and viewing posts. Damaged and narrow road and bridge infrastructure, street and beach lighting are also necessary fixed. If all of these things can be handled properly, then the Cemara beach tourism object will charm and become a mainstay tourist destination that can compete with other tourist objects. PubDate: 2022-03-31 DOI: 10.14505/jemt.v13.2(58).11 Issue No:Vol. 13, No. 2 (2022)
Authors:Gulnur KOZHAMZHAROVA, Lutpulla OMARBAKIYEV, Oksana KOGUT, Saule ZHUMASHEVA, Anelya SAULEMBEKOVA, Gulnar ABDRAKHMANOVA Pages: 427 - 437 Abstract: The purpose of this paper is to explore the risks associated with lending to tourism and hospitality businesses in the context of COVID-19 restrictions. The author proposes a scoring methodology to assess the quantitative and qualitative factors of borrowers’ credit standing based on industry-related risks and the quantification of potential loss given default. The analysis of credit standing draws on actual figures from financial statements of the ten biggest tour operators present in the Russian and Kazakh tourism markets, as well as a survey of experts specialising in bank lending. The findings confirm the proposed hypothesis of a negative impact of the pandemic on the financial condition and credit standing of tourism and hospitality businesses and an increase of banks’ credit risks. The trends of lending to tourism and hotel businesses have indicated a contraction of credit supply as a result of the low credit standing of borrowers. An industry analysis shows that losses from the materialisation of credit risks in the group of tourism businesses could be significant for banks. The author concludes that to maintain financial stability and the level of credit in the industry, the state should continue to support the sector, including the provision of soft loans to help finance some items of expenses. PubDate: 2022-03-31 DOI: 10.14505/jemt.v13.2(58).12 Issue No:Vol. 13, No. 2 (2022)
Authors:Toktam SALARI, Omar YOUSEFI, Hossein AZIMI Pages: 438 - 444 Abstract: Tourism for cities with tourist attractions such as Zanjan can become the most important source of monetization. Provided that proper and comprehensive planning is planned and implemented for it. The concept of social marketing is based on that each organization must first determine the needs, wants and interests of its target markets, then providing those needs and demands more effective than other competitors in a way that welfare of both customers and society are provided. This article investigates the impact of social marketing strategy on the urban tourism growth and economic development with emphasis on the mediating role of trust. This study, in terms of purpose, is application-oriented and is descriptive-correlational in terms of method. The statistical population of the study consist of experts, specialists and students of Tourism science at Zanjan city. The sampling method was random, and the sample size was calculated based on the Cochran formula of 391 people. The data collection tool is the standard questionnaire which validity and reliability were evaluated by experts and Structural Equation Model (SEM) using desired Cronbach's alpha (0.896), respectively. Data were analyzed using pls3 and SPSS software. The results of the study indicated that social marketing with an intensity of "0.556" and trust with an intensity of "0.258" are effective in the tourism growth and economic development. There is also a meaningful relationship between social marketing and trust. PubDate: 2022-03-31 DOI: 10.14505/jemt.v13.2(58).13 Issue No:Vol. 13, No. 2 (2022)
Authors:Abylkair ASKEYEV, Raissa BAIZHOLOVA Pages: 445 - 455 Abstract: The article analyzes and demonstrates relevant quantitative information on scientific research devoted to the issues of efficiency in the field of tourism in the context of publication periods, journals, authors, citation scores, keyword indexes, methods, and target countries. As a result, the main trends of publication activity were revealed, the leading scientific journals, scientists, countries, the most attractive types of tourism, studied categories of efficiency, developed areas of research, existing methods and features of their use in the study of efficiency issues in the field of tourism were identified. The analysis of variance was used to investigate the relationship between the publication activity of countries in the study of tourism efficiency and the place in the World Economic Forum's travel and tourism competitiveness ranking. It is statistically proved that the publication activity of countries in the study of tourism efficiency is related to their position in the World Economic Forum's travel and tourism competitiveness ranking. “Scopus" scientometric database was used as the information base of the study. At the same time, the authors sorted, calculated and interpreted the data on the studies devoted to the study of tourism efficiency on their own on the basis of a large array of data. PubDate: 2022-03-31 DOI: 10.14505/jemt.v13.2(58).14 Issue No:Vol. 13, No. 2 (2022)
Authors:Georgios KONTOGEORGIS, Nikolaos VAROTSIS Pages: 456 - 465 Abstract: The tourism model of 4s prevails as the dominant development model for tourist island destinations. Corfu following the 4s model of tourism development records negative effects which combined with increased environmental sensitivity result in the search for alternative forms of tourism. Cultural tourism based can emerge as an alternative tourism carrying capacity model. The development of the conditions of cultural tourism has not been sufficiently studied for its island destinations. The development of cultural tourism can have the effect of increasing tourism revenues and improving the standard of living in mature tourist destinations such as Corfu. Tourism policy and destination marketing should be devoted into an alternative model of cultural tourism. This article examines a possible correlation between cultural tourism and accessibility, the sun - sea, attractions and sights. Key findings of the present study are that cultural tourism is strongly related with attractions and sights. In addition, there is a relatively small correlation between cultural tourism and accessibility. These research findings can help decision makers, the regional authority, the municipal authority, entrepreneurs involved, and any interested party related to tourism policies and destination marketing understand some of the conditions required for the development of cultural tourism. PubDate: 2022-03-31 DOI: 10.14505/jemt.v13.2(58).15 Issue No:Vol. 13, No. 2 (2022)
Authors:Sugiyanto SUGIYANTO, Ardi SURWIYANTA, Hermawan PRASETYANTO, Musoli MUSOLI Pages: 466 - 476 Abstract: A phenomenon is an embryo that comes from each science, and each science will have a branch of science. As a science, tourism has many branches of sub tourism science. One branch of tourism science is hotellogy. Hotellogy comes from the word of hotel and logy; hence hotellogy is the study of all tourist activities and the surrounding communities and other things related to tourism. There are three terms of science, e.g., ontology, axiology, and epistemology, which make the hotellogy has strong parallels with other existing sciences. Hotellogy is always dynamic and adaptive to the local and global community that has descriptive and predictions functions in various dimensions; therefore, the development of hotellogy is based on the three systems, e.g., social, economic, and biological systems. This research focuses on exploring hotel studies in Indonesia by pieces of literature. There is an opportunity for researchers to examine the situation of hotels in various countries so that the general results between countries regarding the existence of hotels will become complete and waveform knowledge so that the universal identity will become a universal identity of hotellogy becomes stronger. PubDate: 2022-03-31 DOI: 10.14505/jemt.v13.2(58).16 Issue No:Vol. 13, No. 2 (2022)
Authors:Hongrui ZHU, Mehri YASAMI Pages: 477 - 485 Abstract: As a tourism-dependent country, Thailand has suffered tremendously amid the COVID-19 pandemic. As a pioneering move to reopen the country, the Island of Phuket has begun to welcome fully vaccinated international visitors under the Phuket Sandbox Scheme since July 2021. This research gained insight into the perceived issues of reviving the tourism industry amid COVID-19 by using the Phuket Sandbox Scheme as a case study. This research undertook a focus group interview of 15 international tourists who have entered Thailand through the Phuket Sandbox Scheme in February 2022. Drawing from thematic analysis, three perceived issues have been identified, including lack of spontaneity, bureaucratic process, and lack of contingency plans. This research contributed to the existing body of knowledge and literature in the subject area of post-crisis tourism recovery and resilience. Also, this research developed a framework that shed light on the essential role played by the central government in coordinating with relevant stakeholders and parties to recover the tourism industry amid the crisis, which goes beyond the context of Phuket. PubDate: 2022-03-31 DOI: 10.14505/jemt.v13.2(58).17 Issue No:Vol. 13, No. 2 (2022)
Authors:Dwi Septi HARYANI, Octojaya ABRIYOSO, Sri KURNIA Pages: 486 - 496 Abstract: Indonesia has some types of attractive tourism in various areas captivating tourists’ interest. However, from 2016 to 2020, the number of tourists visiting tourist destinations decreased since the tourism products offered did not meet the tourists’ expectations and desires, the minimum distribution of tourism products provided, lacking promotion made to the tourists, and the people involved in the tourism industry did not perform optimum services to the tourists. Another problem was the minimum information of the culture, or local culture of an area, tourism products, distribution services, tourism destination promotion, and the characteristics of local society causing tourists reluctant to visit some areas they did not know. This research employed descriptive quantitative based on survey method through path analysis using SPSS 22. The population of this study included 120 million local tourists who would visit various areas in Indonesia in 2020. By accidental sampling technique, 100 people were taken as the samples. The research results based on the partial hypothesis stated that the variables of tourism products offered, tourism product distribution services, and people had a positive and significant effect on the quality of tourism service, and these three variables influenced tourists’ decisions to visit some areas in Indonesia. Simultaneously, the variables of tourism products, tourism product distribution services, tourism product promotion, and people had a positive and significant effect on the tourists’ decisions to visit several tourist destinations in Indonesia through the variable of the quality of tourism services that have been provided. PubDate: 2022-03-31 DOI: 10.14505/jemt.v13.2(58).18 Issue No:Vol. 13, No. 2 (2022)
Authors:Assem BEKBULATOVA, Bakyt SYZDYKBAYEVA, Rina AGYBETOVA, Zhanar DULATBEKOVA, Zhaxylyk AKIMOV Pages: 497 - 506 Abstract: Currently, along with the leading sectors of the world economy, the share of tourism is integral and dynamically growing. Overall, in the Republic of Kazakhstan in order to achieve the proper level of tourism development and in particular the hospitality industry, a number of obvious barriers have to be overcome. At this stage of development these difficulties are related to the natural shortage of professionals, an expanded and advanced transport and information infrastructure, implementation of a number of technological solutions, etc. Undeniable is a fact of a global pandemic which caused the precarious situation of all spheres of the economy. Hotel business is an integral part of the hospitality industry and is a whole category of areas in the service sector, which includes accommodation, food and beverage, event planning, theme parks, cruise travels, airlines and additional tourism areas (Bayandinova 2016, 201). Like any other functioning market object, hotel activities are at risk. The purpose of this research is to study the current situation in the hotel business on the example of Nur-Sultan city, also to consider in detail the work of hotels of selected categories by conducting an efficiency assessment, according to the selected criteria - economic and socio-organizational. The results obtained in this article are relevant for practical application in improving the functioning and effective management in the country's hotel market, especially in current affected situation of the tourism market in general during the pandemic. PubDate: 2022-03-31 DOI: 10.14505/jemt.v13.2(58).19 Issue No:Vol. 13, No. 2 (2022)
Authors:Svitlana PANCHENKO, Olena KAROPOL, Oleksandr CHUCHALIN, Tеtiana KOLISNYCHENKO, Kateryna SEFIKHANOVA, Ievgeniia DRAGOMIROVA Pages: 507 - 514 Abstract: The number of political and cultural shifts in Ukraine during the last years have caused the rise of the interest in Ukraine as a place of attraction for religious tourists. As a result of Ukraine's rapid withdrawal from the religious and ideological milieu of the Moscow Patriarchate, getting a Tomos and the creation of the Orthodox Church of Ukraine, the annexation of the Crimean Peninsula (where a fairly high percentage of Muslim believers (Tatars) live and are persecuted), the gradual integration of (mostly) Orthodox Ukraine into the European Union (where most countries profess Catholicism and Protestantism) attract the attention of the European community to Ukraine more than ever in the religious sphere. Today this can become a favorable environment for the world’s getting acquainted with the Ukrainian religious culture, with the promotion of its spiritual heritage, which has been created for thousands of years, for creating a general image of the country as a tourist one. According to the World Tourism Organization, at least 200 million people go pilgrimage annually. Pilgrimage is also gaining popularity in Ukraine every year. The specificity of pilgrimage is determined by the features of the religious consciousness of believers, which in turn is associated with the nature of religious doctrine and cult practices of specific regional destinations. Thus, in the context of the development of modern state tourism policy, once lost traditions of pilgrimage are gaining significant growth in the country. PubDate: 2022-03-31 DOI: 10.14505/jemt.v13.2(58).20 Issue No:Vol. 13, No. 2 (2022)
Authors:S.M. Shariful HAQUE, Chhali UDDIN, Ashiful ISLAM, Mahedi HASAN Pages: 515 - 529 Abstract: The study's primary purpose is to determine the factors motivating the adoption of online travel applications for booking vacations during the pandemic, specifically amongst the consumers in Bangladesh. The study aims to measure the mediating role of COVID-19 restrictions and information published from time to time on the entire adoption process. The study takes a quantitative approach. A structured questionnaire is used to gather data from 282 respondents nationwide through online mode. A total of 240 respondents showing an interest in online booking of travel are used to analyze the data using Structural Equation Modelling. The EFA and CFA conducted on the 36 items in the questionnaire extracted four factors- two independent variables: Rewarding Motivations and Health Motivations; the dependent variable of Intention to Use and the mediating variable of COVID-19 information. While generating a fit model, there is a significant influence of Rewarding Motivations found on Intention to Use online travel applications with a partially mediating role of COVID-19 information on both the relationships. Empirical evidence from this study will assist tourism marketers in taking sound strategic marketing decisions, which would help revive the tourism sector. PubDate: 2022-03-31 DOI: 10.14505/jemt.v13.2(58).21 Issue No:Vol. 13, No. 2 (2022)
Authors:Emad Al Dein Al FAHMAWEE, Omar A. A. JAWABREH Pages: 530 - 545 Abstract: The main objective of the research is to justify the large discrepancy in the occupancy rate among the five-star business hotels in Amman. The study was based on analysing two aspects, namely the service quality and the architectural characteristic as basic determinants for a single category. Descriptive statistics and one way analysis of variance (ANOVA) was used using SPSS to Analyse the impact of service quality on hotel occupancy rates. The analysis of variance for the 18 hotels showed that there is not any significant difference in service quality among five stars hotels in Amman. Three hotel buildings representing the 18 hotels were selected to analyse the impact of architectural characteristics on hotel occupancy rates, interviews and surveys were conducted with the managers and staff, to collect data about the hotel's architectural characteristic Data was distributed and divided into four dimensions to facilitate the process of architectural analysis, then projected through architectural drawings for comparisons between them; they are narrative design, zoning and privacy in guest rooms, functional hotel components and the architectural composition planning, which has been proven in this research to have a significant impact on occupancy rate, customer satisfaction and loyalty. PubDate: 2022-03-31 DOI: 10.14505/jemt.v13.2(58).22 Issue No:Vol. 13, No. 2 (2022)
Authors:Anila SULAJ, Arben TËRPOLLARI, Brunilda KONDI Pages: 546 - 560 Abstract: Our study assesses the socio-economic impact of villages’ revitalization on the sustainable agritourism in Albania. From the data obtained from the interviews conducted, that the development of agritourism remains a good opportunity for the development of this sector and the promotion of entrepreneurship in rural areas. Analysis of questionnaire data on the impact of the project “100 villages” undertaken by the Government of Albania shows the impact of villages’ revitalization on supporting sustainable agritourism by increasing visitor interest, empowering entrepreneurship in rural tourism, mainly on agritourism farms through revitalization of economic activities such as agro-processing, production of traditional food and gastronomy. Revitalization of cultural heritage, objects and historical sites in villages as well as restoration of objects and archeological centers create premises for agro-tourism attractions. PubDate: 2022-03-31 DOI: 10.14505/jemt.v13.2(58).23 Issue No:Vol. 13, No. 2 (2022)
Authors:Oleh VYSOCHAN, Natalia STANASIUK, Mykhailo HONCHAR, Vasyl HYK, Nataliia LYTVYNENKO, Olha VYSOCHAN Pages: 561 - 571 Abstract: Discussions on such concepts as rural tourism, ecotourism, agrotourism, green tourism, and farm tourism are still ongoing among tourism professionals. The article aims to outline trends and priorities in the study of the definitions of “ecotourism” and “agrotourism” in the context of sustainable development economy, to identify commonalities and differences, to identify journals and researchers engaged in research in this area. In the course of work on the article, the latest research and publications of scientists in the field of ecotourism and agrotourism were analyzed according to the Scopus Elsevier database and the Web of Science Core Collection in the period 2005-2020. On the subject of agrotourism, which indicates the greater prevalence and use of the first term. The content analysis by countries made it possible to establish that the use of the term ecotourism is typical of the Anglo-American world (United States, Australia, United Kingdom), while the term agrotourism is used mainly in Eastern Europe (Romania, Poland, Czech Republic). If we compare the concepts of ecotourism and agrotourism by keywords, it is determined that both have in common the study of tourism in sustainable development, models of interaction with the environment, prospects for rural tourism and other related topics. As a result, it can be concluded that the study of issues and problems in the field of ecotourism and agrotourism in the context of sustainable development economy are extremely popular and relevant in the scientific literature. PubDate: 2022-03-31 DOI: 10.14505/jemt.v13.2(58).24 Issue No:Vol. 13, No. 2 (2022)
Authors:Mateusz ROGOWSK Pages: 572 - 585 Abstract: The study aims concern to nature-based tourism in national parks, to compare visitor behavior and visitors’ spatial and temporal distribution in national parks during the COVID-19 (2020) and pre- COVID-19 period (2017–2019). The research is based on a pyroelectric sensors data, entrance fees and questionnaire survey of visitors, in order to: (1) assess the spatial and temporal distribution and changes of visitors, (2) characterize changes in visitors’ behavior. The visitor number and spatial and temporal distribution changed during COVID-19 period. The visitor’s behavior identifies three visitor clusters depending on the strength of COVID-19 pandemic impact on stay on national parks: High fear visitors (HFV), Low fear visitors (LFV) and No fear visitors (NFV). Each cluster represents a different attitude toward the pandemic and its effects. The research was conducted in two national parks in Poland: Stołowe Mountains National Park and Karkonosze/Giant Mts. National Park. The resulting data were compared with data from previous years. A total of 935 respondents participated in the survey, which demonstrated a significant impact of the ongoing pandemic on many aspects of the behaviors. Most visitors argued that the pandemic had not changed their behavior because society began to perceive national parks as safe destination with a low probability of infection. PubDate: 2022-03-31 DOI: 10.14505/jemt.v13.2(58).25 Issue No:Vol. 13, No. 2 (2022)
Authors:Teodor Marian COJOCARU, Ramona PÎRVU, Sorin DINULESCU, Lili ȚENEA Pages: 586 - 599 Abstract: The policies of the European Union pursue a sustainable and balanced development of the territory of the Community, these aspects being found in the objectives of the UN Agenda for Sustainable Development 2030. Among these objectives are some in the field of agriculture and rural development such as: SDG 2: eradicating world hunger, EU agriculture ensures that food is produced sustainably for all EU citizens, and that EU food exports contribute to food security in third countries. EU rural development and agriculture policies also support other SDGs: SGD 1 (without poverty), DGS 8 (decent work and growth), SGD12 (responsible consumption and production) and SGD 15 (terrestrial life). The article analyses the National Rural Development Program that was created to support through non-reimbursable funds from the European Union and the Romanian Government the economic and social growth of rural areas in Romania, starting from the 6 priorities defined at the European Union level. Thus, we will study the rural development measures financed through the NRDP, in the period 2014-2020, with a total financial allocation of 9.333 billion euros, of which 8.015 billion euros from the EAFRD and 1.347 billion euros representing the national contribution. We will present these measures in detail, based on public data available in August 2021. PubDate: 2022-03-31 DOI: 10.14505/jemt.v13.2(58).26 Issue No:Vol. 13, No. 2 (2022)
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