Authors:Paula Guerreiro Martins, Ana Maria Alves Ferreira, Carlos Manuel Costa Pages: 7 - 16 Abstract: The main aim of this paper is the analysis of the third sector arts, culture and local development organizations (TSO) participation in the context of tourism planning and development and to understand the characteristics of its connections to the tourism sector in the region of the Algarve, Portugal, a mature sun and sea destination.The methodological strategy is anchored in a mix-methods approach applying qualitative techniques such as semi-structured interviews (n=40), document analysis, non-participant observation, and adopting a triangulation approach.There have been few empirical studies that analyse this theme, thus, identifying the forms of participation that the third sector can adopt and their characteristics and specificities constitutes one of the main contributions of this research towards reinforcing the conceptual framework in the context of responsible tourism development.The results revealed that third sector organizations display a set of characteristics that position them as active agents in the tourist planning and development processes by operating on areas such as the promotion of cultural and artistic expression, research and inventory of cultural and natural resources, raising awareness of those resources and also by actively participating in supply structuring and provision of tourist services. PubDate: 2022-01-31 Issue No:Vol. 18, No. 1 (2022)
Authors:Kaplan Ugurlu, Bayram Akay, Sevda Demirel Pages: 17 - 27 Abstract: This paper aims to determine whether coronavirus (COVID-19) causes cost increases in accommodation enterprises and, if any, what are these costs. In addition, operating budgets for 2020, occupancy rates, profitability, the decision to stay on and off, and expectations for next year were evaluated from an executive perspective. In the case study conducted using qualitative research method, multiple case-holistic design was utilized, and data was obtained by semi-structured interview technique. The data obtained were analyzed by frequency, content, and word cloud analysis. 4- and 5-star hotels in Antalya, Turkey's coastal tourism paradise, constitute the universe of research and the sample of 10 hotel managers located in Kemer region of Antalya. COVID-19 has emerged the safety and health measures costs, hygiene and cleanliness costs, and technological tools costs in the hotels. Apart from these, legal restrictions have also shortened the tourism season from 8 months to 4 months in hotel businesses. Occupancy rates of businesses remained between 45-60%. There was also a negative deviation of 60% in the budget targets of the enterprises. Hotel managers focused on capturing breakeven point, keeping staff out of work, and maintaining the hotel's image, rather than achieving the expected profit. PubDate: 2022-01-31 Issue No:Vol. 18, No. 1 (2022)
Authors:Anderson S. Oliveira, Ana I. Renda, Marisol B. Correia, Nuno Antonio Pages: 29 - 40 Abstract: This study aims to verify how distinct markets evaluate hotels in the Algarve through the analysis of online reviews, in order to identify if satisfaction and dissatisfaction attributes are similar among some of the main markets of overnight stay tourists in the region. Online reviews of hotels in the Algarve, written in English, French as well as Portuguese and posted on Tripadvisor by British, French and Portuguese residents from January 2019 to December 2019 are analysed. After the analysis of 8,596 online textual reviews, the results demonstrated that not only satisfaction and dissatisfaction rates towards hotel attributes differ according to the language, but also that customers from different countries place dissimilar emphasis on hotel attributes. Besides extending the current research on the use of online reviews, the findings of this study also assist hoteliers to identify improvement opportunities. Although many studies on marketing segmentation through data mining have been conducted, this paper analyses the customer satisfaction of relevant tourist markets and suggests up-to-date practical implications for hoteliers. PubDate: 2022-01-31 Issue No:Vol. 18, No. 1 (2022)
Authors:André Rui Graça, Francisco Banha, Francisco Miguel Banha Pages: 41 - 50 Abstract: The concept of film-induced tourism refers to travel activities to certain destinations motivated by films, TV series, and promotional videos. The exposure to enticing images allures tourists and boosts local economies and entrepreneurship. The strand of film-induced tourism, video-induced tourism (which concerns mainly promotional videos) needs to be further explored. The Portuguese case, concerning both film- and video-induced tourism, also needs to be mapped. Thus, the purpose of this study is twofold: it will discuss and explore the topics of film-induced tourism and video-induced tourism in Portugal; and it will provide insights into promotional videos released by the Turismo do Centro de Portugal Association. We will start by presenting an overview of these two concepts. Subsequently, we will tackle the Portuguese case and explain the strategies adopted to boost film- and video-induced tourism phenomena. Finally, we will carry out an overview of the Turismo do Centro videos and see how they fit into the organisation’s broader communication context. Exploring this case study will help us project how the strategy in which these videos are inserted may help the region in the post-pandemic economic recovery. PubDate: 2022-02-04 Issue No:Vol. 18, No. 1 (2022)
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