Subjects -> RECREATION, TRAVEL AND TOURISM (Total: 204 journals)
    - HOTELS AND RESTAURANTS (2 journals)
    - LEISURE AND RECREATION (24 journals)
    - RECREATION, TRAVEL AND TOURISM (178 journals)

RECREATION, TRAVEL AND TOURISM (178 journals)                     

Showing 1 - 36 of 36 Journals sorted alphabetically
40 [degrees] South     Full-text available via subscription   (Followers: 1)
Acta Economica Et Turistica     Open Access   (Followers: 1)
Advances in Hospitality and Tourism Research     Open Access   (Followers: 4)
Almatourism - Journal of Tourism, Culture and Territorial Development     Open Access   (Followers: 10)
American Journal of Tourism Management     Open Access   (Followers: 11)
American Journal of Tourism Research     Open Access   (Followers: 10)
Anatolia : A Journal of Tourism Research     Open Access   (Followers: 1)
Anatolia : An International Journal of Tourism and Hospitality Research     Hybrid Journal   (Followers: 6)
Annals of Tourism Research     Hybrid Journal   (Followers: 36)
ARA : Revista de Investigación en Turismo     Open Access  
ASEAN Journal on Hospitality and Tourism     Open Access   (Followers: 5)
Asia Pacific Journal of Tourism Research     Hybrid Journal   (Followers: 18)
Australian Antarctic Magazine     Free   (Followers: 5)
Bulletin of Kyiv National University of Culture and Arts. Series in Tourism     Open Access   (Followers: 1)
Caderno Virtual de Turismo     Open Access   (Followers: 2)
Cenário : Revista Interdisciplinar em Turismo e Território     Open Access  
Cornell Hospitality Quarterly     Hybrid Journal   (Followers: 7)
Craft Research     Hybrid Journal   (Followers: 2)
Cuadernos de Turismo     Open Access   (Followers: 2)
Current Issues in Tourism     Hybrid Journal   (Followers: 22)
Dusit Thani College Journal     Open Access  
E-Journal of Tourism     Open Access   (Followers: 8)
EchoGéo     Open Access  
Educación física y deporte     Open Access   (Followers: 1)
Espiga     Open Access  
European Journal of Tourism, Hospitality and Recreation     Open Access   (Followers: 3)
Event Management     Full-text available via subscription   (Followers: 5)
Gastroia : Journal of Gastronomy And Travel Research     Open Access  
Gaze: Journal of Tourism and Hospitality     Open Access  
Geofronter     Open Access  
Geotourism/Geoturystyka     Open Access  
Gestion Turistica     Open Access   (Followers: 1)
Globe, The     Full-text available via subscription   (Followers: 3)
Güncel Turizm Araştırmaları Dergisi     Open Access  
Hospitality & Society     Hybrid Journal   (Followers: 3)
Infinitum: Revista Multidisciplinar     Open Access   (Followers: 1)
Information Technology & Tourism     Full-text available via subscription   (Followers: 8)
Interaction     Full-text available via subscription   (Followers: 3)
International Journal of Applied Sciences in Tourism and Events     Open Access   (Followers: 2)
International Journal of Contemporary Hospitality Management     Hybrid Journal   (Followers: 10)
International Journal of Contemporary Tourism Research     Open Access   (Followers: 3)
International Journal of Culture Tourism and Hospitality Research     Hybrid Journal   (Followers: 19)
International Journal of Digital Culture and Electronic Tourism     Hybrid Journal   (Followers: 7)
International Journal of Entertainment Technology and Management     Hybrid Journal   (Followers: 1)
International Journal of Event and Festival Management     Hybrid Journal   (Followers: 6)
International Journal of Geoheritage and Parks     Open Access  
International Journal of Hospitality & Tourism Administration     Hybrid Journal   (Followers: 14)
International Journal of Hospitality and Event Management     Hybrid Journal   (Followers: 3)
International Journal of Hospitality Management     Hybrid Journal   (Followers: 10)
International Journal of Knowledge Management in Tourism and Hospitality     Hybrid Journal   (Followers: 4)
International Journal of Recreation and Sports Science     Open Access   (Followers: 3)
International Journal of Religious Tourism and Pilgrimage     Open Access   (Followers: 6)
International Journal of Tourism Anthropology     Hybrid Journal   (Followers: 11)
International Journal of Tourism Cities     Hybrid Journal   (Followers: 4)
International Journal of Tourism Policy     Hybrid Journal   (Followers: 8)
International Journal of Tourism Research     Hybrid Journal   (Followers: 15)
International Journal of Tourism Sciences     Hybrid Journal   (Followers: 4)
International Journal of Travel Medicine and Global Health     Open Access   (Followers: 1)
Journal of Applied Sciences in Travel and Hospitality     Open Access  
Journal of Business & Hotel Management     Partially Free   (Followers: 3)
Journal of China Tourism Research     Hybrid Journal   (Followers: 5)
Journal of Ecotourism     Hybrid Journal   (Followers: 3)
Journal of Environmental Management and Tourism     Open Access   (Followers: 13)
Journal of Franco-Irish Studies     Open Access   (Followers: 1)
Journal of Gastronomy and Tourism     Hybrid Journal   (Followers: 3)
Journal of Halal Product and Research     Open Access  
Journal of Heritage Tourism     Hybrid Journal   (Followers: 11)
Journal of Hospitality & Tourism Education     Hybrid Journal   (Followers: 8)
Journal of Hospitality & Tourism Research     Hybrid Journal   (Followers: 14)
Journal of Hospitality and Tourism Insights     Hybrid Journal  
Journal of Hospitality and Tourism Management     Full-text available via subscription   (Followers: 13)
Journal of Hospitality and Tourism Technology     Hybrid Journal   (Followers: 4)
Journal of Hospitality Financial Management     Open Access  
Journal of Hospitality Management and Tourism     Open Access   (Followers: 5)
Journal of Hospitality Marketing & Management     Hybrid Journal   (Followers: 8)
Journal of Hospitality, Leisure, Sport & Tourism Education     Full-text available via subscription   (Followers: 2)
Journal of International and Thai Tourism     Open Access  
Journal of Multidisciplinary Academic Tourism     Open Access   (Followers: 1)
Journal of Outdoor Recreation and Tourism     Hybrid Journal   (Followers: 4)
Journal of Park and Recreation Administration     Full-text available via subscription   (Followers: 2)
Journal of Place Management and Development     Hybrid Journal   (Followers: 1)
Journal of Policy Research in Tourism, Leisure and Events     Hybrid Journal   (Followers: 7)
Journal of Quality Assurance in Hospitality & Tourism     Hybrid Journal   (Followers: 5)
Journal of Sport & Tourism     Hybrid Journal   (Followers: 7)
Journal of Sustainable Tourism     Hybrid Journal   (Followers: 20)
Journal of Tourism & Adventure     Open Access   (Followers: 1)
Journal of Tourism and Cultural Change     Hybrid Journal   (Followers: 9)
Journal of Tourism and Heritage Research     Open Access  
Journal of Tourism and Himalayan Adventures     Open Access   (Followers: 2)
Journal of Tourism and Hospitality Education     Open Access  
Journal of Tourism Futures     Open Access   (Followers: 3)
Journal of Tourism Insights     Open Access   (Followers: 6)
Journal of Tourism Intelligence and Smartness     Open Access  
Journal of Tourism Research & Hospitality     Hybrid Journal   (Followers: 4)
Journal of Tourism, Hospitality and Sports     Open Access   (Followers: 3)
Journal of Travel & Tourism Marketing     Hybrid Journal   (Followers: 15)
Journal of Travel Medicine     Hybrid Journal   (Followers: 1)
Journal of Travel Research     Hybrid Journal   (Followers: 13)
Journal of Vacation Marketing     Hybrid Journal   (Followers: 2)
Journeys     Full-text available via subscription  
Juara : Jurnal Olahraga     Open Access  
Jurnal Analisis Pariwisata     Open Access  
Jurnal Destinasi Pariwisata     Open Access  
Jurnal IPTA     Open Access  
Jurnal Kepariwisataan dan Hospitalitas     Open Access  
Jurnal Master Pariwisata (Journal Master in Tourism Studies)     Open Access  
Jurnal Pariwisata Pesona     Open Access  
Jurnal Pariwisata Terapan     Open Access  
Marketing & Tourism Review     Open Access   (Followers: 1)
Matkailututkimus     Open Access  
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan     Open Access  
Mobilities     Hybrid Journal   (Followers: 10)
Mondes du Tourisme     Open Access   (Followers: 1)
Multiciencias     Open Access  
Nepalese Journal of Hospitality and Tourism Management     Open Access   (Followers: 1)
New Approaches in Sport Sciences     Open Access  
Perspectives in Asian Leisure and Tourism     Open Access  
Podium Sport, Leisure and Tourism Review     Open Access   (Followers: 2)
Polish Journal of Sport and Tourism     Open Access  
RACE - Revista de Administração, Contabilidade e Economia     Open Access  
Rangeland Journal     Hybrid Journal   (Followers: 1)
Recreation and Society in Africa, Asia and Latin America     Open Access   (Followers: 1)
Research in Hospitality Management     Open Access  
Revista de Gestão Ambiental e Sustentabilidade - GeAS     Open Access  
Revista de turism - studii si cercetari in turism     Open Access  
Revista Eletrônica Academicus     Open Access  
Revista Eletrônica de Administração e Turismo     Open Access  
Revista Iberoamericana de Ciencias de la Actividad Física y el Deporte     Open Access  
Revista Interamericana de Ambiente y Turismo     Open Access  
Revista Internacional de Derecho del Turismo     Open Access  
Revista Internacional de Turismo y Empresa     Open Access  
Revista Organizações em Contexto     Open Access  
ROTUR : Revista de Ocio y Turismo     Open Access  
Sasdaya : Gadjah Mada Journal of Humanities     Open Access  
Scandinavian Journal of Hospitality and Tourism     Hybrid Journal   (Followers: 4)
Space and Culture     Hybrid Journal   (Followers: 5)
Sport i Turystyka : Środkowoeuropejskie Czasopismo Naukowe     Open Access  
Studies in Travel Writing     Hybrid Journal   (Followers: 6)
Téoros     Open Access  
The Journal : Tourism and Hospitality Essentials Journal     Open Access   (Followers: 1)
Tourism     Open Access   (Followers: 8)
Tourism & Management Studies     Open Access   (Followers: 7)
Tourism Analysis     Full-text available via subscription   (Followers: 11)
Tourism and Heritage Journal     Open Access  
Tourism and Hospitality Research     Hybrid Journal   (Followers: 7)
Tourism and Travelling     Open Access  
Tourism Critiques : Practice and Theory     Open Access  
Tourism Culture & Communication     Full-text available via subscription   (Followers: 6)
Tourism Economics     Full-text available via subscription   (Followers: 10)
Tourism Geographies: An International Journal of Tourism Space, Place and Environment     Hybrid Journal   (Followers: 17)
Tourism in Marine Environments     Full-text available via subscription   (Followers: 2)
Tourism Management     Hybrid Journal   (Followers: 21)
Tourism Management Perspectives     Hybrid Journal   (Followers: 6)
Tourism Planning & Development     Hybrid Journal   (Followers: 7)
Tourism Recreation Research     Hybrid Journal   (Followers: 4)
Tourism Review     Hybrid Journal   (Followers: 6)
Tourism Review International     Full-text available via subscription   (Followers: 5)
Tourist Studies     Hybrid Journal   (Followers: 4)
TRANSIT     Open Access  
Translation Studies     Hybrid Journal   (Followers: 24)
Turismo y Sociedad     Open Access   (Followers: 2)
Turystyka Kulturowa     Open Access  
Via : Tourism Review     Open Access  
Visitor Studies     Hybrid Journal   (Followers: 4)
Worldwide Hospitality and Tourism Themes     Hybrid Journal   (Followers: 2)

           

Similar Journals
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Journal of Hospitality and Tourism Technology
Journal Prestige (SJR): 0.52
Citation Impact (citeScore): 2
Number of Followers: 4  
 
  Hybrid Journal Hybrid journal (It can contain Open Access articles)
ISSN (Print) 1757-9880 - ISSN (Online) 1757-9899
Published by Emerald Homepage  [360 journals]
  • Perceptions of hotel managers on future of all-inclusive system after
           COVID-19: the context of technology hygiene and cost cycle

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      Authors: Oğuz Diker , Ayşen Akbaş Tuna , Muzaffer Uysal , Muharrem Tuna
      Abstract: The all-inclusive system comprises a large share of supply and demand in the worldwide tourism market. All-inclusive system investments occupy a large place in the Mediterranean coastline, especially in Turkey. The risk that may arise for hotels operating with the all-inclusive system will affect the whole market in terms of supply and demand. The aim of this study is to determine the perceptions of the managers regarding the changes that may occur in demand and supply in the all-inclusive system after the COVID-19 pandemic and their consequences without disturbing the cost balance in an all-inclusive system. The research was conducted by using an online interview method with a semi-structured interview form that includes questions on the effects of COVID-19 on all-inclusive systems. Obtained data were analyzed by using content analysis methods. The findings suggest that COVID-19 directly or indirectly influences visitor expectations and behavior, use of physical space and services provided in all-inclusive system within the technology, hygiene and cost cycle. Because of the effect of COVID-19, there have been important alterations in the use of physical space and service contents. Related changes brought about the pressure to reduce costs. Ensuring the managerial balance for these costs, which cannot be subsidized with direct prices, will provide priority with regard to both competitive advantages and managing the risk perception. There are limited studies on all-inclusive systems and operations. Additionally, there is a lack of studies based on managers’ perceptions of the future of all-inclusive. This study contributes toward a better understanding of perceptions about the future of high-demand all-inclusive systems within the effect of COVID-19 through the eyes of hotel managers. This study differs from existing literature by attempting to determine new ways to enrich service contents for risk management without changing cost structure and revealing strategies for effective sustainability of all-inclusive systems. 全包式系统在全球旅游市场的供需中占有很大份额。全包式系统投资在地中海海岸线, 尤其是在土耳其占据很大的位置。以全包制运营的酒店可能出现的风险将影响整个旅游市场的供求关系。本研究的目的是确定管理人员对 COVID-19 大流行后全包系统的供需变化, 以及在不干扰全包系统中的成本平衡的前提下对其后果的看法。 该研究是通过使用在线访谈方法和半结构化访谈形式进行的, 其中包括关于 COVID-19 对全包系统的影响的问题。使用内容分析方法对获得的数据进行分析。 结果显示了 COVID-19 对游客期望和行为、全包式系统设施中物理空间的使用以及全包式系统提供的在技术、卫生和成本周期内预测的在全包系统设施中提供的服务内容。由于 COVID-19 的影响, 物理空间的使用和服务内容发生了重要变化。相关变化带来了降低成本的压力。确保这些成本无法通过直接价格补贴的管理平衡会为竞争优势和管理风险认知提供优先权。 目前对全包系统和运营的研究比较有限。此外, 已有文献缺乏基于管理者角度对全包式未来的看法的研究。本研究通过酒店经理的视角能更好地理解在 COVID-19 影响下对高需求全包系统的未来的看法。本研究与现有文献的不同之处在于, 试图确定在不改变成本结构的情况下丰富风险管理服务内容的新方法, 并揭示全包&...
      Citation: Journal of Hospitality and Tourism Technology
      PubDate: 2022-05-23
      DOI: 10.1108/JHTT-07-2021-0194
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Factors correlated with online travel service adoption: a meta-analysis

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      Authors: Zhangxiang Zhu , Liheng Liao , Bing Hu
      Abstract: This paper aims to conduct a meta-analysis to explore the strength of the path relationship in the proposed model for online travel service adoption and the moderating effect of country or regional economic development level. A meta-analysis was conducted based on 46 empirical studies to verify a proposed model for users’ intention to adopt online travel service. The relationship between technology acceptance model and theory of planned behavior variables was found to be valid for online travel scenarios; moreover, perceived trust positively correlated with attitude and adoption intention. Meanwhile, personal innovation, perceived enjoyment and cost-effectiveness positively correlated with adoption intention. Except for the correlations between subjective norms and adoption intention, the correlations between all other variables in the model were significantly moderated by the economic development level of a country or region. This paper was conducted to obtain a unified conclusion about the research field of online travel service adoption. To the best of the authors’ knowledge, its content is original. 本研究旨在探讨所提出的在线旅游服务采用模型中路径关系的强度以及国家或地区经济发展水平的调节作用。 本论文基于 46 项实证研究进行了荟萃分析, 以验证所提出的用户采用在线旅游服务意愿的模型。 技术接受模型和计划行为理论中不同变量之间的相关性在在线旅游服务场景中依然显著。对在线旅游场景有效; 此外, 感知信任与态度和采用意愿呈正相关。同时, 个人创新、感知享受和成本效益与采用意愿正相关。除了主观规范与采用意愿之间的相关性外, 模型中所有其他变量之间的相关性均受到国家或地区经济发展水平的显着调节。 本文旨在就在线旅游服务采用的研究领域获得一个统一的结论。本研究的内容是原创的。 :在线旅游服务; 采用意向; 影响因素; 荟萃分析
      Citation: Journal of Hospitality and Tourism Technology
      PubDate: 2022-05-17
      DOI: 10.1108/JHTT-10-2020-0284
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Effects of robot restaurants’ food quality, service quality and
           high-tech atmosphere perception on customers’ behavioral intentions

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      Authors: Dong Hong Zhu
      Abstract: Robot chefs and robot waiters have emerged in the restaurant industry. Based on the curiosity theory and the stimulus–organism–response paradigm, this study aims to understand the influence of robot restaurant attributes on customer behavioral intention before purchase. Based on research data from 289 respondents comprising undergraduates, postgraduates and non-students in China, the theoretical model is tested via the partial least squares technique. Food quality perception directly affects regular patronage intention, but it has no significant influence on experience intention. Service quality perception and high-tech atmosphere perception positively affect experience intention and regular patronage intention through the mediator of interest in robot restaurants. Different from previous studies focusing on human employee restaurants, this study, to the best of the authors’ knowledge, is the first to systematically investigate the influence of robot restaurant attributes on customer behavioral intention, and it finds that these attributes have their own uniqueness vis-à-vis influencing customer behavioral intention. 机器人厨师和机器人服务员已经出现在餐饮业。基于好奇心理论和刺激-有机体-反应模型, 本研究旨在了解机器人餐厅属性对顾客购买前行为意向的影响。 基于来自中国289名本科生、研究生和非学生的研究数据, 通过偏最小二乘法对理论模型进行了检验。 食品质量感知直接影响常客意愿, 但对体验意愿没有显着影响。服务质量感知和高科技氛围感知通过对机器人餐厅的兴趣作为中介变量正向影响体验意愿和常客意愿。 与以往专注于人类员工餐厅的研究不同, 本研究首次系统地研究了机器人餐厅属性对顾客行为意图的影响, 并发现这些属性在影响顾客行为意图方面具有其独特性。 机器人餐厅, 体验意向, 惠顾意向, 食物品质, 服务质量, 氛围 研究型论文
      Citation: Journal of Hospitality and Tourism Technology
      PubDate: 2022-05-13
      DOI: 10.1108/JHTT-01-2021-0022
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Destination image perception of Shenzhen: an analysis of discourse based
           on Chinese and Western visitors’ online reviews

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      Authors: Jing Luo , Fevzi Okumus , Babak Taheri
      Abstract: This study aims to analyze Chinese and Western visitors’ on‐line reviews of Shenzhen under five dimensions: catering, accommodation, transportation, travel and shopping. This study used a multidimensional discourse analysis to assess visitors’ experience, perception and emotional evaluations of Shenzhen in reviews on TripAdvisor.com. The findings suggest that both Chinese and Western visitors show positive perceptions of Shenzhen’s transportation convenience and options and show great interest in folk culture. Both groups focus on shopping, service and price but believe that the prices in Shenzhen are high. The classification of reviews highlights tourism elements in Shenzhen, which can offer implications for destination image formation for similar destinations. This study offers suggestions on how to build an appealing destination that meets both Chinese and Western tourists’ needs. This study enriches the theory of tourism image perception of Shenzhen as it relates to language and culture. This study offers implications on building an appealing destination that meets Chinese and Western tourists’ expectations. 深圳目的地形象感知:基于中西方游客在线评论的话语分析 摘要 本研究从餐饮、住宿、交通、旅游、购物五个维度分析中西方游客对深圳的评价。 本研究采用多维语篇分析来评估访问者对深圳的体验、感知和情感评价。 调查结果表明, 中国和西方游客对深圳的交通便利和选择都表现出积极的看法, 并对民俗文化表现出浓厚的兴趣。两组都关注购物、服务和价格, 但认为深圳的物价偏高。 评论的分类突出了深圳的旅游元素,可以为相似目的地形象的构建提供启示。 本研究丰富了深圳旅游形象感知与语言相关的理论。它为建设一个满足中国和西方游客期望的吸引人的目的地提供了启示。 旅游目的地形象, 话语分析, 深圳, 多维话语分析, 中西方游客 文章类型: 研究型论文
      Citation: Journal of Hospitality and Tourism Technology
      PubDate: 2022-05-13
      DOI: 10.1108/JHTT-08-2020-0188
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • What people TikTok (Douyin) about influencer-endorsed short videos on
           wine' An exploration of gender and generational differences

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      Authors: Demi Shenrui Deng , Soobin Seo , Zhenmin Li , Erica Weintraub Austin
      Abstract: This study aims to understand social media users’ responses to the influencer-endorsed wine short videos on the most popular platform – Douyin, relying on message interpretation process (MIP) framework and identify segmentation differences from gender and the generational cohorts (Gen Z and Gen Y). Topic modeling, content analysis and quantitative analysis were used to decipher the user-generated content (UGC) data retrieved from 81 wine videos posted by the top 30 social media influencers (SMI) who focused on wine products and consumption experience messages. The results demonstrate social media users are most inclined to respond to product-related topics, followed by the influencer, emotional, alcohol drinking intent, behavioral and skepticism. Meanwhile, the findings also revealed that the female group was more likely to engage in influencer topics, whereas the male group contributed more to product subjects. Gen Z cohort involved more themes about alcohol drinking intent, whereas Gen Y contributed more to skepticism. The findings provide hospitality and wine practitioners, SMI and brand sponsors valuable information to use this advanced tactic among various social networking services. This study is the first to grasp the Douyin users’ perceptions of this newly emerged influencer marketing strategy via UGC data. Originality is established by investigating gender and generational cohorts’ differences underlined by MIP. 顾客在 TikTok(抖音)对网红葡萄酒营销短视频有何见解?探索性别和代际差异 本研究旨在了解社交媒体用户对最受欢迎的平台 - 抖音- 的网红认可的葡萄酒短视频的反应, 依靠消息解释过程 (MIP) 框架, 并识别性别和世代群组的细分差异(Z世代和 Y 世代)。 利用主题建模、内容分析和定量分析来破译从30 名社交媒体网红发布的 81 个葡萄酒视频中关注葡萄酒产品和消费体验信息检索到的 UGC 数据。 结果表明, 社交媒体用户最倾向于回应产品相关话题, 其次是影响者、情绪、饮酒意图、行为和怀疑态度。同时, 调查结果还显示, 女性群体更可能参与有社交媒体网红主题的话题, 而男性群体对产品主题的贡献更大。 Z 世代队列涉及更多关于饮酒意图的主题, 而 Y 世代则表现更多怀疑。 研究结果为酒店和葡萄酒从业者、社交媒体影响者和品牌赞助商提供了宝贵的信息, 以在各种社交网络服务中使用这种先进的策略。 这项研究首次通过 UGC 数据掌握了抖音用户对这种新兴的网红营销策略的看法。通过 MIP 体现性别和代际群体的差异从而体现本研究的原创价值。
      Citation: Journal of Hospitality and Tourism Technology
      PubDate: 2022-05-03
      DOI: 10.1108/JHTT-05-2021-0143
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Smart cruising: smart technology applications and their diffusion in
           cruise tourism

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      Authors: Dimitrios Buhalis , Alexis Papathanassis , Maria Vafeidou
      Abstract: This paper aims to explore and discuss the impact of digital innovations from a business eco-systemic perspective. Key smart technology application themes in the cruise industry are extracted and synthesised in a “Smart Cruise Ecosystem” (SCE) framework. Information communication technologies (ICTs) advancements and smart tools revolutionise interactions and affect all transactions, transforming the cruise experience. Gradually a Smart Cruise Ecosystem emerges by incorporating all technologies available and involving cruise passengers, who as smart actors interact dynamically with stakeholders, creating value before, during and after the cruising experience. The COVID-19 pandemic outbreak stressed the need for touchless and digital interactions as well as real-time information, fast-tracking the deployment of smart technologies. The diffusion of ICTs in the cruise industry is multi-faceted and dynamic, resulting in a number of smart-technology use-cases. Smart technology constitutes a comprehensive smart ecosystem to manage all actors, controls, devises and systems to optimise ship operations and management, while co-creating value for guests and crew in an effective way. The multiplex SCE proposed is enabled by digital technologies collecting, storing, accessing and processing big data dynamically, including: object detection, Internet of Things, Internet of Everything, satellite communications, Big Data, automation, robotics, Artificial Intelligence and Machine Learnin, Cloud Computing, Augmented, Virtual and Mixed Reality. A range of interoperable and interconnected supporting systems form the basis of the smart ecosystem. The proposed framework offers a holistic perspective of the smart-cruising domain, highlighting innovations, interfaces, dependencies, along with the corresponding key limitations and challenges. The synthesis and conceptual structure provided serves as a topology for guiding and connecting further research in smart cruising. 本文从商业生态系统的角度探索和讨论了数字创新的影响。在“智能邮轮生态系统”框架中提取和综合邮轮行业的关键智能技术应用主题 信息通信技术 (ICT) 的进步和智能工具彻底改变了交互并影响所有交易, 从而改变了邮轮体验。通过整合所有可用技术并让邮轮乘客参与其中, 智能邮轮生态系统逐渐出现, 他们作为聪明的参与者与利益相关者动态互动, 在巡航体验之前、期间和之后创造价值。 COVID19 大流行的爆发强调了对非接触式和数字化交互以及实时信息的需求, 以快速跟踪智能技术的部署。信息通信技术在邮轮行业的传播是多方面的和动态的, 产生了许多智能技术用例 智能技术构成了一个全面的智能生态系统, 用于管理所有参与者、控制、设计和系统, 以优化船舶运营和管理, 同时以有效的方式与用户和船员共同创造价值。提出的多元智能巡航生态系统(SCE)由数字技术实现, 包括物体检测、物联网、卫星通信、大数据、自动化、机器人、人工智能、云计算、AR、VR, 动态收集、访问和处理大数据。一系列可互操作和互连的支持系统构成了智能生态系统的基础。 本研究提议的理论框架提供了智能巡航领域的整体视角, 突出了创新、接口和依赖关系, 以及相应的关键限制和挑战。所提供的综合和概念结构用于指导和连接智能领域的进一步研究提供划...
      Citation: Journal of Hospitality and Tourism Technology
      PubDate: 2022-05-03
      DOI: 10.1108/JHTT-05-2021-0155
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Assessing the effects of user-generated photos on hotel guests’ price,
           service quality, overall image perceptions and booking intention

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      Authors: Qingxiang An , Ahmet Bulent Ozturk
      Abstract: This study aims to examine the effects of user-generated photos (UGPs) and review valence (RV) on hotel guests’ perceived service quality, perceived price, perceived overall image and booking intention. An online experiment where respondents were randomly assigned to one of the six conditions in a 2 (UGPs: provided vs not provided) × 3 (RV: positive vs neutral vs negative) between-subjects factorial design was used. The data of the study was collected from the travelers who used an online hotel review site to book a hotel at least once in the past 12 months. An independent sample t-test and analysis of variance were used to analyze the data of this study. The results indicated that UGPs and RV significantly influenced hotel guests’ service quality, price, overall image perceptions and booking intention. The interaction effects of UGPs and RV indicated that positive online hotel reviews with UGPs had higher impact on hotel guests’ service quality, price, overall image perceptions and booking intention than neutral and negative online hotel reviews with UGPs. The understanding of the effects of UGPs and RV on guests’ price, service quality, overall image perception and booking intention can help hotel managers and social media website designers to better promote the hotel and provide efficient online hotel booking environment. This study builds the relationships between UGPs and RV and hotel guests’ perceived price, perceived service quality, perceived overall image and booking intention, which are crucial factors regarding online hotel marketing. 评估用户生成的照片对酒店客人价格、服务质量、整体形象感知和预订意愿的影响 本研究旨在探索用户生成的照片 (UGP) 和评论效价 (RV) 对酒店客人感知服务质量、感知价格、感知整体形象和预订意图的影响。 本研究采用受试者间因子设计进行了一项在线实验, 其中受访者被随机分配到 2(UGP:提供与未提供)× 3(RV:阳性 vs. 中性 vs. 阴性)中的六个条件之一。该研究的数据是从过去 12 个月内使用在线酒店评论网站至少预订一次酒店的旅行者那里收集的。使用独立样本 t 检验和方差分析 (ANOVA) 来分析研究数据。 结果表明, UGP 和 RV 显着影响酒店客人的服务质量、价格、整体形象认知和预订意愿。 UGP 和 RV 的交互作用表明, 与 UGP 的中性和负面在线酒店评论相比, 带有 UGP 的正面在线酒店评论对酒店客人的服务质量、价格、整体形象感知和预订意愿的影响更大。 了解UGPs和RV对客人价格、服 务质量、整体形象感知和预订意愿的影响, 可以帮助酒店管理者和社交媒体网站设计师更好地宣传酒店, 提供高效的在线酒店预订环境。 本研究建立了UGP和RV与酒店客人感知价格、感知服务质量、感知整体形象和预订意愿之间的关系, 这些是在线酒店营销的关键因素。
      Citation: Journal of Hospitality and Tourism Technology
      PubDate: 2022-04-29
      DOI: 10.1108/JHTT-05-2021-0146
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Social media communication and destination brand equity

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      Authors: Igor Stojanovic , Luisa Andreu , Rafael Curras-Perez
      Abstract: This paper aims to further the knowledge of what effect destination and tourist social media communications have on destination brand equity. The authors performed a quantitative study with 433 international tourists and social media users using an online survey and structural equation modeling. The results show that user-generated content (UGC) and destination-generated content (DGC) both positively affect tourist behavior through the mediating role of destination brand equity. Of the two, UGC is more important for building a positive destination image and more valuable for improving perceived destination quality and value. The results also show that affective image is a powerful predictor of tourist behavior. The findings provide useful insights for destination management organizations (DMOs) and social media marketing strategies. DMOs need to generate content that was highly relatable and evokes emotion, and encourage tourists to share their own experiences to improve destination brand equity and future behavior. The study was conducted in the passive, pretrip stage before a travel decision is taken, which offers unique insight into how social media communications affect: destination brand equity and users’ decisions to choose certain destinations over others. 本文旨在进一步了解目的地和旅游社交媒体传播对目的地品牌资产的影响。 本论文使用在线调查和结构方程模型对 433 名国际游客和社交媒体用户进行了定量研究。 结果表明, 用户生成的内容(UGC)和目的地生成的内容(DGC)都通过目的地品牌资产的中介作用对游客行为产生积极影响。两者中, UGC对于建立积极的目的地形象更为重要, 对于提高感知的目的地质量和价值更有价值。结果还表明, 情感形象是旅游行为的有力预测因素。 研究结果为目的地管理组织 (DMO) 和社交媒体营销策略提供了有用的见解。 DMO 需要生成具有高度相关性和唤起情感的内容, 并鼓励游客分享自己的经验, 以提高目的地品牌资产和未来行为。 该研究是在做出旅行决定之前的被动旅行前阶段进行的, 它提供了关于社交媒体传播如何影响:(i) 目的地品牌资产, 以及 (ii) 用户的选择决定某些目的地优于其他目的地的独特见解。
      Citation: Journal of Hospitality and Tourism Technology
      PubDate: 2022-04-26
      DOI: 10.1108/JHTT-11-2020-0302
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Can smart tourism technology enhance destination image' The case of
           the 2018 Taichung World Flora Exposition

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      Authors: Sueting Chang
      Abstract: Smart tourism technology (STT) has become prominent in the development of the tourism industry. This study aims to propose a model that integrates the cognitive–affective–behavioral model and trust transfer theory in the context of the 2018 Taichung World Flora Exposition, a mega-event. An integrative model incorporating a questionnaire was used as the study framework. A total of 456 valid travel survey questionnaires were obtained. The results suggested that the antecedents (STT and perceived value [PV]) positively affected memorable tourism experience (MTE) (cognitive component). MTE positively affected destination image (DI) (affective component), and DI positively affected intentions to revisit and recommend locations (behavioral component). Finally, MTE mediated the relationships among DI, STT and PV. This study contributes to the development of a theoretical framework that incorporates a MTE in the context of mega-events and smart tourism concepts. The findings can help governments and the tourism industry understand the effects of STT on tourists’ experiences, perceptions and behaviors. 智慧旅游科技在旅游产业发展中占有突出地位。本研究在 2018 年台中世界花博会这一大型盛会的背景下, 提出了一个将认知-情感-行为模型和信任转移理论相结合的模型。 本研究采用包含问卷的综合模型作为研究框架。共获得有效旅游调查问卷456份。 结果表明, 前因(智慧旅游科技和感知价值)对难忘的旅游体验(认知成分)产生了积极影响。难忘的旅游体验正向影响的目的地形象(情感成分), 目的地形象正向影响重访和推荐地点的意愿(行为成分)。最后, 难忘的旅游体验在目的地形象、智慧旅游科技和感知价值之间起到中介作用。 本研究有助于建立一个在大型活动和智能旅游概念的背景下结合令人难忘的旅游体验的理论框架。这些发现可以帮助政府和旅游业了解智能旅游科技对游客体验、感知和行为的影响。
      Citation: Journal of Hospitality and Tourism Technology
      PubDate: 2022-04-19
      DOI: 10.1108/JHTT-07-2020-0182
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Establishing a blockchain online travel agency with a human–computer
           interaction perspective

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      Authors: Kuo-Wei Su , Po-Chih Chiu , Tzu-Hsiang Lin
      Abstract: This study aims to incorporate innovative technology (i.e. blockchain) into the design of an online travel agency (B-OTA). The authors accelerated the design of the prototype system through expert interviews to understand the convenience of the blockchain travel and accommodation platform for users. The authors further validated the prototype system design and improved reference capability through usability testing. Rapid prototyping of B-OTA was carried out through the Delphi method and literature compilation. Design validation of usability testing was conducted using modified systematic evaluation methodology. Prototype system suggestions and improvements were collected through feedback from test subjects. This study will be helpful for the development of B-OTAs and related technologies. Through usability testing, the authors verified that creating a familiar operating environment for users can reduce users’ fear of unfamiliar technology. The results of this research provide future B-OTA researchers and practitioners with design guidelines. Beyond the blockchain-related technologies used, few studies have reported experiences and interface design of B-OTAs. This study states that, as many human–computer interaction-related papers have pointed out, the basic prerequisite for successful interface design is a clearer definition of users’ needs during operation. User experience and user interface design should provide a good user experience. 本研究旨在在线旅行社 (B-OTA) 的设计中融入创新技术(即区块链)。通过专家访谈了解了区块链旅行的方便性和用户打造的住宿平台, 从而加快了原型系统设计。我们进一步通过可用性测试验证原型系统设计并提高其参考能力。 进行了 B-OTA 的快速原型设计通过德尔菲法和文献汇编。设计验证可用性测试是使用修改后的系统评估进行的方法。通过收集受试者的建议对原型系统进行改进。 本研究将有助于B-OTAs及相关领域的发展技术。通过可用性测试, 我们验证了创建一个熟悉的用户的操作环境可以减少用户对陌生技术的恐惧。我们的研究结果为未来的 B-OTA 研究人员和从业者提供了设计相关的指南。 除了使用的区块链相关技术之外, 很少有研究报告了 B-OTA 的经验和界面设计。这项研究指出, 正如许多 HCI 相关论文所指出的, 成功的界面设计基本的先决条件是在使用过程中更清晰地定义用户需求。用户体验和用户界面设计应该提供良好的用户体验。
      Citation: Journal of Hospitality and Tourism Technology
      PubDate: 2022-04-18
      DOI: 10.1108/JHTT-01-2021-0038
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • “Value for money'” Exploring the consumer experience on shared
           accommodation platforms: evidence from online reviews in China

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      Authors: Xiaoqian Zhuo , Wei-Tsong Wang
      Abstract: With the development of the sharing economy, the collaborative consumption model has become more popular and has changed the way people engage in tourism. This study aims to explore. consumer experience in different types of rooms on a shared accommodation platform. In this study, the authors divided the rooms on the shared accommodation platform into a budget type and a luxury type according to the room price and used content analysis to analyze 15,710 online reviews published on Xiaozhu. This study found that consumer expectations varied depending on the room type. “Host,” “room,” “transportation and location” and “value” were the four common topics that consumers paid attention to in both room types. “Environment” and “objective conditions” were the particular focuses of the budget room consumers. However, consumers cared about “aesthetics” and “accommodation purpose” when staying in luxury rooms. These results reflected the influence of room prices on consumer experiences. To the best of the authors’ knowledge, this study is one of the first to compare the consumer experience in rooms at different price points based on the evidence provided in online reviews. Latent Dirichlet allocation (LDA) analysis was used to extract the underlying topics from the online reviews, which provided more exciting results. This study leads to a comprehensive understanding of the consumer experience from the perspective of expectation theory, enriching the prior research on shared accommodation platforms. 研究目的: 随着共享经济的发展, 协同消费模式越来越流行, 改变了人们从事旅游的方式。本研究旨在探索共享住宿平台上不同类型房间的消费者体验。 在这项研究中, 我们根据房价将共享住宿平台上的房间分为经济型和豪华型, 并使用内容分析分析了在Xiaozhu上发布的 15,710 条在线评论。 我们发现消费者的期望因房间类型而异。 “房主”、“房间”、“交通与位置”、“价值”是消费者在两种房型中关注的四个共同话题。 “环境”和“客观条件”是经济型房消费者特别关注的焦点。然而, 消费者在入住豪华客房时, 更关心的是“美学”和“住宿目的”。这些结果反映了房价对消费者体验的影响。 这项研究是根据在线评论提供的证据比较不同价位客房的消费者体验的首批研究之一。潜在狄利克雷分配(LDA)分析用于从在线评论中提取潜在主题, 这提供了更令人兴奋的结果。我们的研究从期望理论的角度对消费者体验进行了全面的理解, 丰富了以往关于共享住宿平台的研究。
      Citation: Journal of Hospitality and Tourism Technology
      PubDate: 2022-03-14
      DOI: 10.1108/JHTT-03-2021-0087
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Impact of customer experience on attitude and utilization intention of a
           restaurant-menu curation chatbot service

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      Authors: Jiyoung Yoon , Hyunji Yu
      Abstract: The purpose of this study is to assess the possibility of introducing a restaurant-menu curation (RMC) chatbot service to help consumers quickly and effectively decide on their restaurant or menu choices. To this end, it measures the characteristics of consumer chatbot experiences and analyzes their impact on future acceptance intentions through their attitudes toward the RMC chatbot service. This study consists of three parts: developing a RMC chatbot prototype, testing the chatbot prototype and a customer survey based on experience. A convenience sample method was used to collect data from 368 adults who tried the RMC chatbot service before answering a self-administered questionnaire. Partial least squares structural equation modeling (PLS-SEM) was used to test the proposed structural model. The results showed that all experience characteristics, except usable facets, had a significant positive impact on attitudes toward the chatbot. Three experience characteristics, “usable,” “usefulness” and “valuable,” revealed a significant positive effect on utilization intention. Attitudes toward chatbot services also significantly affected utilization intention. The results of this study can offer practical and academic implications for establishing curation services in the restaurant industry that can increase customer acceptance and utilization intentions. Follow-up studies are required to explore and verify the various personal and psychological factors related to the intention to accept RMC chatbot services. This study is meaningful because it makes it possible to evaluate the introduction of curation chatbot services in the restaurant sector, by developing and testing the dining-out curation service protocol to help customers’ smart choices in the information technology environment. 本研究的目的是评估引入餐厅菜单管理 (RMC) 聊天机器人服务以帮助消费者快速有效地决定他们的餐厅或菜单选择的可能性。为此, 本研究衡量了消费者聊天机器人体验的特征, 并通过他们对餐厅菜单管理聊天机器人服务的态度来分析它们对未来接受意图的影响。 研究由三部分组成; 开发餐厅菜单管理聊天机器人原型, 测试聊天机器人原型, 并根据经验进行客户调查。使用便利样本方法收集 368 名成年人的数据, 这些成年人在回答问卷之前尝试了 RMC 聊天机器人服务。 PLS-SEM 被用于测试提出的结构模型。 结果表明, 除可用方面外, 所有体验特征都对聊天机器人的态度产生了显着的积极影响。 “可用性”、“有用”和“有价值”三个体验特征对使用意愿有显着的正向影响。对聊天机器人服务的态度也显着影响了使用意愿。 本研究的结果可以为在餐饮业建立策展服务提供实践和学术意义, 从而提高客户的接受度和使用意图。需要进行后续研究, 以探索和验证与接受 RMC 聊天机器人服务的意图相关的各种个人和心理因素。 这项研究的重大意义在于它可以通过开发和测试外出就餐策展服务协议来评估在餐厅行业引入策展聊天机器人服务, 以帮助客户在信息技术 (IT) 方面做出明智的选择环境。
      Citation: Journal of Hospitality and Tourism Technology
      PubDate: 2022-03-10
      DOI: 10.1108/JHTT-03-2021-0089
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Facing the era of smartness: constructing a framework of required
           technology competencies for hospitality practitioners

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      Authors: Hsuan Hsu , Kuo-Feng Tseng
      Abstract: Concerning the emergence of Industry 4.0 and the concept of “smartness”, the technology competence of hospitality practitioners that was previously neglected and overlooked should be explored. Therefore, this study aims to explore previous hospitality technology competence through a literature review and then to extend, strengthen and build a new framework of the required technology competencies for hospitality practitioners in terms of facing smartness. To investigate the previous research on the characteristics of the required technology competencies for hospitality practitioners, this study carried out a systematic literature review (SLR) on works published from 2011 to 2020. Then, based on the SLR results, the required technology competencies for hospitality practitioners in terms of facing smartness was explored with 26 experts from the government, industry and academia. The data were analysed through thematic analysis based on the perspectives of task–technology fit, and then, the framework was constructed. This study reconfirmed that technology competence has been neglected in the previous hospitality competence literature and that the current methods and ways of thinking cannot succeed in this smart era. Moreover, based on fundamental technology competence, a new framework with ten dimensions of technology competencies required for hospitality practitioners in terms of facing smartness was created. This study identified the required technology competencies for hospitality practitioners, an area that has rarely been addressed in the previous literature. Moreover, specific competencies, especially those needed to face this smart era, are urgent and novel in the academic hospitality field. 面向智能时代的智能性:为酒店从业人员构建一项包含所需技术能力的理论框架 关于工业4.0的出现和“智慧”的概念, 酒店从业者的技术能力在前人研究中经常被探索和忽视。 因此, 本研究旨在通过文献回顾, 然后扩展、加强和建立酒店从业人员在面对智能方面所需的技术能力的新框架来探索以前的酒店技术能力。 为了调查之前关于酒店从业人员所需技术能力特征的研究, 本研究对 2011 年至 2020 年发表的作品进行系统文献综述 (SLR)。然后, 根据 SLR 结果, 酒店从业人员在面对来自政府、行业和学术界的 26 位专家关于智能进行了探讨。 基于任务-技术契合度 的视角, 通过主题分析和对数据进行分析, 然后构建框架。 本研究再次证实, 在以往的酒店能力文献中, 技术能力一直被忽视, 当前的方法和思维方式无法在这个智能时代取得成功。 此外, 在基础技术能力的基础上, 本研究创建了酒店从业者面对智慧所需的十个维度技术能力的新框架。 本研究确定了酒店从业人员所需的技术能力, 这是以前文献中很少涉及的领域。 此外, 特定的能力, 尤其是面对这个智能时代所需的能力, 在酒店管理的学术领域是紧迫而新颖的。
      Citation: Journal of Hospitality and Tourism Technology
      PubDate: 2022-02-21
      DOI: 10.1108/JHTT-04-2021-0120
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • The role of virtual reality interactivity in building tourists’
           memorable experiences and post-adoption intentions in the COVID-19 era

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      Authors: Wilson K.S. Leung , Man Lai Cheung , Man Kit Chang , Si Shi , Sin Yan Tse , Lenny Yusrini
      Abstract: This study aims to examine the impact of virtual reality (VR) interactivity elements, including synchronicity, two-way communication and active control, on tourists’ VR memorable experiences, and the subsequent effect on tourists’ word-of-mouth (WOM) and VR continuance intention. The research model was tested using self-administrated survey data from 285 Chinese tourists who were experienced in travel and VR tourism activities. Partial least squares–structural equation modelling was adopted to perform latent variable analysis. VR interactivity elements, including synchronicity, two-way communication and active control, play a considerable role in driving tourists’ VR memorable experiences, which in turn drive tourists’ WOM and VR continuance intention. Cross-sectional, single country data was used and thus the generalisability of the findings may be limited. Future research is recommended adopting a longitudinal approach to compare the relationship between constructs in countries with diverse cultures. The findings provide guidance for tourism marketers to use the interactive features of VR, including synchronicity, two-way communication and active control, to drive tourists’ memorable experiences and thereby strengthen tourists’ referral and continuance intention. Scholarly attention on the importance of VR interactivity in driving tourists’ memorable experiences and behavioural intention is limited. This study contributes to the tourism marketing literature by empirically testing the research model to reveal the importance of VR interactivity elements, including synchronicity, two-way communication and active control, to drive tourists’ VR memorable experiences and behavioural intentions. 虚拟现实交互在COVID-19时代中构建难忘的游客体验和采纳意向的作用 本研究旨在检验虚拟现实 (VR) 交互元素的影响, 包括同步性、双向通信和主动控制, 对游客的VR 难忘的经历, 以及对游客口碑 (WOM) 和 VR 的持续意向。 该研究模型采用来自285名体验过旅行和VR旅游活动的中国游客的调查数据进行了测试。偏最小二乘 - 结构方程模型(PLS-SEM)用来执行潜在的变量分析。 VR交互元素, 包括同步性、双向通信和主动控制, 在推动游客 VR 难忘体验方面发挥了相当大的作用, 进而推动游客的口碑和VR持续意向 使用了横断面的单一国家数据, 因此调查结果的普遍性可能有限。建议未来的研究采用纵向比较方法来比较具有多元文化不同国家为背景的构象之间关系。 研究结果为旅游营销人员利用VR的交互特性, 包括同步性、双向交流、主动性控制, 来驱动游客难忘的体验, 从而加强游客的推荐和继续意向 学术界对 VR 交互性在构建游客的难忘经历和行为意图的重要作用的研究仍然有限。本研究有助于旅游营销文献通过实证检验研究模型揭示VR交互元素的重要性, 包括同步性、双向通信、和主动控制, 构建游客的 VR 难忘体验和行为意图。
      Citation: Journal of Hospitality and Tourism Technology
      PubDate: 2022-02-08
      DOI: 10.1108/JHTT-03-2021-0088
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • The mediation effect of marketing activities toward augmented reality: the
           perspective of extended customer experience

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      Authors: Shih-Chih Chen , Tung-Hsiang Chou , Tanaporn Hongsuchon , Athapol Ruangkanjanases , Santhaya Kittikowit , Tse-Ching Lee
      Abstract: In this era of smartphone applications, brands are actively developing applications to occupy the consumer’s mobile phone space, adding many practical functions to their applications to increase brand exposure or consumer interest in the brand. Augmented reality (AR) has evolved rapidly in the past decade because of technological breakthroughs, making AR no longer an untouchable technology, but one that can be easily used on almost every phone. Therefore, this study aims to combine extended customer experience with AR marketing activities to explain and predict usage and purchase intention. The eight key factors integrated into the extended customer experience are used as environmental stimulation factors, and Wanna Kicks and FitGlasses are used as experimental environments. A total of 193 valid samples were collected from users with AR experience. The empirical data is processed and verified by partial least squares in this study. Customer experience has received increasing attention in the field of marketing research. This study developed a model to evaluate the antecedents and consequences of AR marketing activities by systematically adding customer experience, continuance intention, purchase intention and customer engagement, and then linking them to the AR application environment. This study presents the academic and practical implications, which can provide future research directions and references for brand marketing strategies and AR applications. This study adds interactivity, vividness, perceived usefulness and novelty to the extended concept of customer experience. Therefore, the authors proposed that the extended customer experience can be used to measure the perceptions related to AR applications. This study is expected to provide scholars and practitioners in AR fields with a better understanding of the causes and consequences of customer experience with innovative technologies and to suggest effective marketing recommendations. 在这个智能手机应用时代, 品牌积极发展能占据消费者的手机空间的应用软件, 在已有的应用软件上增加了许多实用性功能来增加品牌曝光或消费者对品牌的兴趣。增强现实 (AR) 在过去十年中由于技术突破从而发展迅速, 让AR不再触不可及, 而是几乎可以在每部手机上轻松使用的技术。因此, 本研究通过结合 AR 营销活动以及延展顾客体验, 来以解释和预测用户使用和购买意向。 本研究用延展顾客体验模型中的八项关键因素来作为环境刺激因素, Wanna Kicks 和 FitGlasses 用作实验环境。 本研究从具有 AR 经验的用户那里收集193个有效样本。数据通过偏最小二乘法来进行处理和验证。 客户体验在营销领域受到越来越多的关注。本研究通过系统地添加客户的 体验、持续意向、购买意向和客户参与度, 然后将它们链接到 AR 应用环境来评估AR 营销活动的前因和后果来建立了一项模型。本研究提出了学术和实践意义, 可以提供未来的研究方向品牌营销策略和AR应用提供参考。 这项研究对客户体验扩展概念增加了交互性、生动性、感知有用性、以及新颖性。因此, 我们建议延展客户体验模型可运用于衡量与 AR 应用相关的用户感知。本研究旨在为学者和AR领域的从业者关于创新技术的客户体验的因果提供更进一步的认知, 并提出有效的营销建议。
      Citation: Journal of Hospitality and Tourism Technology
      PubDate: 2022-02-07
      DOI: 10.1108/JHTT-03-2021-0093
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Learning effectiveness of 3D virtual reality in hospitality training: a
           situated cognitive perspective

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      Authors: Tsz-Wai Lui , Lakshmi Goel
      Abstract: Training is one of the key dimensions of internal marketing. Virtual reality (VR), a computer technology that replicates an environment (real or imagined) and simulates a user’s physical presence in that environment to allow for user interaction, offers unique opportunities from a training perspective, such as allowing users to improve their skills without the consequence of failing real customers or the need to be in the real environment physically. This study aims to focus on comparing the effectiveness of VR hospitality training with that of real-world hospitality training. This study adopts situated cognition theory to empirically test the effect of the awareness of contextual variables (social interaction, location and task) on learning and compare learning outcomes between tourism training in VR and real-world experimental settings. Results indicate that location and task awareness enhance cognitive absorption, but social awareness does not influence cognitive absorption. There is no significant difference between training in real-world and VR environments. Finally, cognitive absorption has a positive effect on mental model change (the learning outcome). This result advances the theoretical understanding on the significance of learning context by applying situated cognition theory in hospitality training and has significant implications for training that aims for rigor and efficiency within cost, location and time constraints. 培训是内部营销的关键维度之一。 虚拟现实 (VR), 一种复制某种环境(真实的或想象的)并模拟在该环境中实质性存在的用户的计算机技术并且允许用户交互, 从培训的角度来看提供独特的机会, 例如允许用户在没有培训的情况下提高他们的技能避免承担损失真实客户的后果或需要实际身处真实环境中。 本研究的重点是比较 VR 酒店培训与现实世界的招待培训的效果。 本研究采用情境认知理论对情境变量(社交互动、位置和任务)的认识对学习和比较 VR 和现实世界实验环境中的旅游培训之间的学习成果进行实证检验。 结果表明, 位置和任务意识增强了认知吸收, 但社会意识不影响认知吸收。 在现实世界和 VR 环境中的训练之间没有显着差异。 最后, 认知吸收对心理模式改变(学习结果)有显著积极作用。 该结果通过在酒店培训中应用情境认知理论促进了对学习情境重要性的理论理解, 并对旨在成本、地点和时间限制内实现严谨和高效的培训具有重要意义。
      Citation: Journal of Hospitality and Tourism Technology
      PubDate: 2022-02-02
      DOI: 10.1108/JHTT-03-2021-0091
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Is virtual reality technology an effective tool for tourism destination
           marketing' A flow perspective

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      Authors: Hsuan Hsuan Chang , Chin Chung Chiang
      Abstract: This study aims to investigate the effect of virtual reality (VR) as a communication tool for advertising on tourism destination image and the changes in destination attitude, clarifying how flow experience affects destination image, and examining how destination image mediates the effect of flow experience on attitude changes. A survey was administered to collect data from 342 study participants who watched a tourism destination marketing video through HTC VR vive gear. A research model tested data collected from participants using confirmatory factor analysis and structural equation modeling by using partial least squares structural equation modeling software. The results found that two factors (friendliness and telepresence) of flow experience in VR can positively affect destination image. Destination image has a significant indirect effect on how flow experience influences attitude change. As tourism destinations are faced with strategic decisions about investment in different VR platforms or some other technologies, understanding how individuals respond to various VR stimuli is of practical importance. Therefore, this study’s findings provide valuable information for tourism industry practitioners. 虚拟现实是否能成为目的地营销的有效工具?一项基于沉浸理论视角的研究 本研究旨在探索虚拟现实(VR)作为一项营销沟通工具来研究对目的地形象, 目的地态度改变, 诠释心流体验如何对目的地形象的影响, 以及目的地形象在心流体验对态度改变的中介作用的影响。 本研究从342位观看了由HTC 提供的VR虚拟现实 VIVE 装备对旅游景区营销视频的参与者采集调研数据。调研数据由验证性因子分析和结构方程(PLS-SEM软件)来测试研究模型。 研究结果显示由VR产生的基于心流体验的两个因子(友好程度和远程呈现)可以对目的地形象产生正面影响。研究显示目的地形象是心流体验影响态度变化的中介因素。 由于旅游目的地面临着关于投资于不同VR 平台或者其他科技工具的战略性决策, 了解个体如何对各种VR刺激因素进行反应变得尤其重要。因此本研究结论为旅游业内人士提供了有价值信息。
      Citation: Journal of Hospitality and Tourism Technology
      PubDate: 2022-01-31
      DOI: 10.1108/JHTT-03-2021-0076
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Technostress and the smart hospitality employee

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      Authors: Weilin Wu , Wynne Chin , Yide Liu
      Abstract: This study aims to provide a response to calls for research on the consequences of technostress among employees in smart hotels. Based on the person–environment fit and job demands–resources theories, the authors offer a theoretical framework and investigate how factors affect employees’ well-being and performance. Further, the authors investigate the moderating effects of organizational learning on the relationship between technostress and employee well-being and performance. The authors developed and empirically tested a research model based on a survey of 454 respondents in China. The effect of technostress was analyzed by applying the use of partial least squares structural equation modeling. The results support that technostress negatively affects employee well-being (e.g. engagement and overall well-being) and performance. Employee well-being mediates the relationship between technostress and performance. Organizational learning has a countervailing moderating impact on employee well-being and performance. Specifically, organizational learning significantly counteracts the relationship between technostress and performance while significantly exacerbating the relationship between technostress and engagement. This study contributes to an enhanced understanding of technostress in smart hotels and provides practical recommendations for assisting hotel managers in improving employee well-being and performance. This work represents an early attempt to investigate the impact of technostress on employee well-being and performance in smart hotels. The countervailing moderating effect of organizational learning on employee engagement and performance is identified. In addition, this study is an initial attempt at estimating the predictive contribution of the mediating effects of employee engagement and overall well-being in the relationship between technostress and employee performance in smart hotels. 这项研究响应了对研究智能酒店员工存在的技术压力的号召。基于人与环境的契合和工作需求——资源理论, 我们提供了一个理论框架并调查如何影响员工的幸福感和绩效的因素。此外, 我们调查了组织学习对技术压力以及员工福利和绩效关系的调节作用。 我们开发并实证检验了一项基于对中国 454 名受访者的调查的研究模型。通过应用偏最小二乘结构方程模型对技术压力的影响进行分析。 结果显示技术压力对员工幸福感产生负面影响(例如, 参与度和整体幸福感)和绩效。员工幸福感对技术压力和绩效之间的关系有显著中介作用。组织学习对员工的幸福感和表现起到了抵消性的调节作用。具体而言, 组织学习显着抵消了技术压力和绩效之间的关系, 同时显着增加技术压力和参与度之间的关系。 本研究有助于加深对智能酒店技术人员的理解并提供实用建议以协助酒店管理人员改善员工福利和表现。 这项研究代表了技术压力对智能酒店员工福利和绩效影响的早期尝试。本论文确定了组织学习在员工参与度和工作表现关系之间的抵消调节作用。此外, 这项研究是探索智能酒店员工参与度以及整体幸福感在技术压力与员工绩效之间关系的中介效应的初步尝试。
      Citation: Journal of Hospitality and Tourism Technology
      PubDate: 2022-01-25
      DOI: 10.1108/JHTT-01-2021-0032
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Impact of multisensory extended reality on tourism experience journey

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      Authors: Halim Budi Santoso , Jyun-Cheng Wang , Nila Armelia Windasari
      Abstract: The use of extended reality (XR) to create memorable experiences has attracted considerable attention, especially in tourism. Multisensory XR offers a new way of virtually previewing a destination before physical holidays. This study aims to explore how multisensory XR can be used at each stage of the tourism experience journey. This study established a model for how destination-image formation is affected by multisensory XR in each phase of tourism experience. The authors followed the preferred reporting items for systematic reviews and meta-analyses guidelines to review studies published between 2013 and 2020, gathered from four research databases. The authors identified the predominant XR technology and sensory stimuli based on the characteristics of various tourism domains. The authors synthesized the previous studies to explain destination-image formation by using multisensory XR. This study summarized the XR study distribution among the three stages of the tourism experience journey. The authors identified the predominant sensory stimuli and dominant XR application and developed a destination-image formation model by using multisensory XR. This study highlights the holistic approach of multisensory XR in the tourism experience journey in relation to various tourism domains. It also contributes to destination-image formation in the virtual environment by providing multisensory experiences of predominant sensory stimuli at each stage. 多感官扩展现实对旅游体验的影响 运用扩展现实(XR)来创造令人印象深刻的体验在旅游领域得到了瞩目。多感官XR提供了用虚拟方式预览景区的新途径。本研究探讨了多感官XR是怎样在旅游体验的各个阶段进行运用。我们建立了一个关于目的地形象行程是怎样收到多感知XR在每一个旅游体验阶段影响模型。 本研究遵循了系统评价的首选的报告项目对由四份数据库综合提取的2013 到2020 年间发表的文章用系统文献综述和荟萃分析方法进行了梳理。基于不同旅游领域我们发现了首要的XR技术和感官刺激因素。本研究综合了之前文章用多感官XR来解释目的地形象的产生的文章。 我们总结了XR 基于旅游体验三个阶段的研究的分布. 我们确定了主导的感官刺激因素和主导的XR应用技术并且用多元感知XR研发了目的地形象形成的模型。 本研究突出了多元感官XR在旅游体验跨越多层旅游领域的整体性方式。本研究并且通过提供每阶段的主打感官刺激元素在多感官体验过程中对虚拟环境下的目的地形象产生做出了贡献。
      Citation: Journal of Hospitality and Tourism Technology
      PubDate: 2022-01-10
      DOI: 10.1108/JHTT-01-2021-0036
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Gains-focused vs risk-averse orientations and their impact on
           location-based marketing services in tourism

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      Authors: Srikanth Beldona , Hemant V. Kher , Kunwei Lin
      Abstract: Regulatory focus theory proposes that people make decisions and engage in the pursuit of goals based on either promotional goals indicating sensitivity to gains/nongains or preventional goals reflecting sensitivity to losses/nonlosses (Aaker and Lee, 2001). The purpose of this study is to examine the roles of regulatory foci and their impact on the perceived value and usage of location-based services (LBS) in travel experiences. Travel planning strategies are framed along promotional or preventional lines to evaluate regulatory focus orientation and respondents’ perceptions of value in location-based marketing (LBM) services are examined. Regression analysis evaluates the primary relationships, followed by analysis evaluating the mediating effects of “travel interest messages” (discount coupons, etc.) in the regulatory-focus-perceived value in LBM relationship. The findings indicate that the effects of promotional focus are significantly greater than those of preventional regulatory focus. Additionally, the importance of travel interest messages (discount coupons, maps, etc.) was more significant with a promotional regulatory focus than preventional regulatory focus orientation. The findings provide proof of regulatory focus as a differentiator in travel consumption behavior and demonstrate how it can be used to effectively target marketing messages to augment the travel experience. Destination marketing organizations can apply regulatory focus theory in organizational settings in the areas of leadership, decision-making and front-line employee creativity that can enhance the delivery of memorable travel experiences. To the best of the authors’ knowledge, this study is one of the first to examine the relationship between gains-focused/risk-averse travel planning and their impact on perceptions of value in LBS programs in travel experiences. 对比以收益为中心与风险规避为中心的不同取向, 及其在旅游中对定位营销服务的影响 调节焦点理论提出, 消费者决策以及目标达成行为可以基于对收益/非收益敏感的促进目标或反映对损失/非损失敏感度的保守目标(Aaker and Lee, 2001)。本研究的目的是研究调节焦点及其对定位营销在旅行体验中的感知价值和使用的影响。 旅行计划策略是按照促进或保守路线制定来评估调节的取向, 并检查受访者对定位营销(LBM) 服务价值的看法。本研究运用回归分析评估主要关系, 然后分析评估“旅行兴趣信息”(折扣券等)在LBM关系中的调节焦点感知价值中的中介作用。 调查结果表明, 促进型路线的效果明显大于保守型的效果。此外, 旅游兴趣信息的重要性(折扣券、地图等)在促进调节焦点(相比于保守型)中显得尤其重要。 研究结果证明了调节焦点是旅游消费行为的差异化因素, 并展示了如何将其用于有效地定位营销信息以增强旅游体验。目的地营销组织可以在领导力、决策制定和一线员工创造力等领域的组织环境中应用调节焦点理论, 从而提供难忘的旅行体验。 本论文是首次研究以收益为中心/风险规避为中心的旅行计划, 以及其在旅行经历中对定位营销服务计划中价值感知的影响之间的关系的研究之一。
      Citation: Journal of Hospitality and Tourism Technology
      PubDate: 2022-03-15
      DOI: 10.1108/JHTT-07-2021-0209
      Issue No: Vol. 13 , No. 2 (2022)
       
  • Consumer reactions to different robotic servers in theme parks

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      Authors: Ady Milman , Asli D.A. Tasci
      Abstract: This study aims to understand the theme park visitors’ perceived robotic qualities featured in four different robots, assess their robotic functions and consumers’ loyalty toward four different robotic server types. A structured online survey of 399 respondents measured and compared consumer perceptions related to qualities and functions of robots in a theme park context and consumers’ behavioral intentions in four different robotic scenarios – anime, cartoon-like, human-like and animal-like robots in theme parks. Survey data were collected on an online platform and analyzed by SPSS. The results showed some expected differences in robotic qualities among the different robot-type scenarios, but similar reactions overall. The findings also provided insight into the type of robots that consumers prefer and showed a little more preference toward human-like robotic servers. The study was restricted to several robotic scenarios in North American theme parks. Future qualitative and quantitative studies should look in more detail at theme park visitors’ participation in the robotic service delivery process, the robots’ mobility and interactions with fellow visitors. The findings can guide practitioners on robots’ looks, qualities and functionalities to consider for introducing to their patrons to create more interactive environments and experiences. The study revealed some new knowledge about consumer expectations for robotic servers in theme parks. To the best of the authors’ knowledge, this is the first study that compares different robot types on their perceived appearance, qualities and functionality, or consumers’ behavioral tendencies in the context of theme parks. 本研究对 399 名受访者进行的结构化在线调查测量并比较了消费者对主题公园环境中机器人质量和功能的看法以及消费者的行为四种不同机器人场景中的意图——动漫、卡通、人类和主题公园中的动物机器人。调查数据由在线平台收集并通过 SPSS 进行分析。 该研究旨在了解主题公园游客感知到的四种不同机器人所具有的机器人品质, 评估它们的机器人功能, 以及消费者对四种不同机器人服务器类型的忠诚度。 结果显示, 不同机器人类型场景中机器人质量存在一些预期差异, 但总体反应相似。调查结果还提供了有关消费者偏好机器人类型的信息, 并显示出对类人机器人服务器的更多偏好。 该研究仅限于北美主题公园的几个机器人场景。未来的定性和定量研究应该更详细地研究主题公园游客参与机器人服务交付过程、机器人的移动性以及与其他游客的互动。 这些发现可以指导从业者机器人的外观、品质和功能, 以考虑将其介绍给他们的顾客, 以创造更多的互动环境和体验。 该研究揭示了一些关于消费者对主题公园机器人服务器期望的新知识。到目前为止, 还没有其他研究比较不同机器人类型的感知外观, 质量、功能或消费者在主题公园背景下的行为倾向。
      Citation: Journal of Hospitality and Tourism Technology
      PubDate: 2022-03-10
      DOI: 10.1108/JHTT-03-2021-0102
      Issue No: Vol. 13 , No. 2 (2022)
       
  • Changing tourists’ preferences in the hotel industry amid COVID-19
           pandemic

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      Authors: Viput Ongsakul , Tanveer Kajla , Sahil Raj , Tran Tien Khoa , Zafar U. Ahmed
      Abstract: The paper aims to find the preferences of different tourist type. Since, COVID-19 pandemic has brought the international hospitality industry to a standstill, there are some early signs of recovery. For this industry’s long-term recovery, the tourists’ changing preferences need to be analyzed. Moreover, with different types of tourists, a more nuanced and in-depth study is required to analyze the preferences of each tourist type. The research focuses on the changing preferences of the tourist by comparatively analyzing the pre-COVID-19 and current COVID-19 phase. The study extracted online data from TripAdvisor and identified themes by applying Latent Dirichlet Allocation (LDA). The study’s findings confirmed the change in preferences of the different types of tourists during the COVID-19 pandemic by performing thematic analysis. New themes emerged in the pandemic phase, providing more insights into tourists’ changing preferences in the current COVID-19 phase. The study also found that specific dominant themes in the pre-COVID-19 phase were replaced by new themes in the current COVID-19 phase. To the best of the authors’ knowledge, this study is the first to compare the pre-COVID-19 and current COVID-19 phase themes to decipher the new themes that managers of the hotels should consider to win back tourists’ confidence during the pandemic. The unraveling of changing preferences of the different tourist types in the current COVID-19 pandemic is the novel contribution of the study. 在 COVID-19 大流行期间改变游客对酒店业的偏好 COVID-19 大流行使国际酒店业陷入停顿。虽然有一些复苏的早期迹象, 但对于这个行业的长期复苏, 还需要分析游客不断变化的偏好。此外, 针对不同类型的游客, 需要进行更细致和深入的研究来分析每种游客类型的偏好。 该研究通过比较分析 COVID-19 之前和当前 COVID-19 阶段, 重点关注游客不断变化的偏好。该研究从 TripAdvisor 提取在线数据, 并通过应用隐含狄利克雷分布 (LDA) 确定主题。 该研究的调查结果通过进行主题分析证实了不同类型游客在 COVID-19 大流行期间偏好的变化。大流行阶段出现了新主题, 为游客在当前 COVID-19 阶段不断变化的偏好提供了更多见解。该研究还发现, COVID-19之前阶段的特定主导主题被当前 COVID-19 阶段的新主题所取代。 该研究首次比较了 COVID-19 之前和当前 COVID-19 阶段的主题, 从而为酒店管理者在大流行期间赢回游客的信心提供了应该考虑的新主题。研究发现在当前的 COVID-19 大流行中不同游客类型的偏好的变化是该研究的新贡献。
      Citation: Journal of Hospitality and Tourism Technology
      PubDate: 2022-02-25
      DOI: 10.1108/JHTT-07-2020-0179
      Issue No: Vol. 13 , No. 2 (2022)
       
  • Passive Wi-Fi visitor analytics and food truck engagement: a feasibility
           study

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      Authors: Billy Sung , Michelle Stankovic , Sean Lee , Kevin Anderson
      Abstract: This paper aims to test whether passive Wi-Fi visitor analytics is a useful and effective method to measure consumer engagement towards food trucks located within an outdoor activation area at an Australian metropolitan university. Using passive Wi-Fi visitor analytics to ping and track smart devices, data was collected over 90 weekdays capturing data from 522,548 unique smart devices. The data collected in this feasibility study was able to identify the most and least popular food trucks by displaying the differences in both bounce and engagement rates, suggesting that passive Wi-Fi visitor analytics are feasible and useful in this context. Furthermore, the results also demonstrate that food truck vendors and marketers should not engage in random rotation, but instead remain static to try and increase familiarity. Current visitor tracking technology (i.e. ticketed sales, sales data and survey) is limited as it may not provide an accurate measurement of foot traffic, identify engaged patrons who passed by but did not complete a purchase and be available due to commercial sensitivity and confidentiality. Thus, the current research is the first to examine customer engagement (i.e. unengaged walk-by vs engaged but bounced vs engaged sales) with food trucks within an activation area by using passive Wi-Fi visitor analytics. 当前的论文旨在研究被动 Wi-Fi 访客分析是否是衡量消费者对位于澳大利亚城市大学户外活动区域内的流动餐车的参与度的有用且有效的方法。 使用被动 Wi-Fi 访客分析来跟踪智能设备, 从 522,548 个独特的智能设备收集了超过 90 个工作日的数据。 该可行性研究中收集的数据能够通过显示跳出率和参与率的差异来识别最受欢迎和最不受欢迎的流动餐车, 这表明被动 Wi-Fi 访客分析在这种情况下是可行和有用的。 此外, 我们的结果还表明, 流动餐车供应商和营销人员不应随意轮换, 而应保持静止从而增加顾客熟悉度。 当前的访客跟踪技术(即售票销售、销售数据和调查)是有限的, 因为它可能无法:(1)提供客流量的准确测量; (2) 识别路过但未完成购买的参与顾客; (3) 由于商业敏感性和保密性而可用。 因此, 目前的研究是第一个通过使用被动 Wi-Fi 访客分析来检查激活区域内流动餐车的客户参与度(即, 未参与路过, 相比于参与但跳出, 相比于参与售出额)。
      Citation: Journal of Hospitality and Tourism Technology
      PubDate: 2022-02-11
      DOI: 10.1108/JHTT-02-2021-0039
      Issue No: Vol. 13 , No. 2 (2022)
       
  • Understanding the determinants of users’ continuance intention to buy
           low-cost airline flights online

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      Authors: Carlos Tam , Maria Barroso , Frederico Cruz-Jesus
      Abstract: Low-cost carriers’ (LCC) worldwide market share is gaining momentum. This paper aims to propose using the expectation confirmation model (ECM) combined with brand awareness and image, website quality and visual appeal to evaluate the continuance use intention of low-cost airlines (LCA) websites. The empirical approach was based on an online survey of 272 individuals collected in Portugal. The data were analyzed using structural equation modeling. Brand awareness, brand image and satisfaction are the variables that best explain continuance intention. The leftover constructs can empirically explain ECM. This study seeks to understand the significance of brand awareness and image, website quality and visual appeal in LCA websites’ confirmation and continuance use intention. Understanding the influence on confirmation and long-term viability, strategies based on these conclusions are proposed for LCC companies to better promote consumers’ continuance use intention. 了解用户在线购买廉价航空航班持续意愿的决定因素 低成本航空公司 (LCC) 的全球市场份额正在增长。 本文提出使用期望确认模型(ECM)结合品牌知名度和形象、网站质量和视觉吸引力来评估低成本航空公司(LCA)网站的持续使用意愿。 本研究的实证方法基于对在葡萄牙收集的 272 个人的在线调查。 使用结构方程模型分析数据。 品牌知名度、品牌形象和满意度是最能解释持续意向的变量。 剩余的结构可以实证地来解释 ECM。 本研究旨在了解品牌知名度和形象、网站质量和视觉吸引力在 LCA 网站确认和持续使用意图中的重要性。 了解对确认和长期生存能力的影响, 基于这些结论为 LCC 公司提出策略, 以更好地促进消费者的持续使用意愿。
      Citation: Journal of Hospitality and Tourism Technology
      PubDate: 2022-02-10
      DOI: 10.1108/JHTT-12-2020-0316
      Issue No: Vol. 13 , No. 2 (2022)
       
  • Antecedents of human-robot collaboration: theoretical extension of the
           technology acceptance model

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      Authors: M. Omar Parvez , Huseyin Arasli , Ali Ozturen , Rab Nawaz Lodhi , Viput Ongsakul
      Abstract: This study aims to extend the technology acceptance model (TAM) to examine whether the introduction of robots influences employees’ behavioral intentions to use robots and awareness of robots to promote human–robot collaboration (HRC). Besides, the role of strategic human resource management (HRM) involvement as a moderator in the perception of robots as a team member was investigated. Data were collected from 500 respondents via the Amazon Mechanical Turk platform. After data cleaning, 329 valid responses were analyzed. Partial least squares structural equation modeling was applied using Smart PLS Ver. 3.0 to test the study’s measurement and proposed research model. The study results show that robots’ perceived usefulness and ease of use positively influence employees’ behavioral intentions to use robots. In addition, the advantages and disadvantages of robots have a positive impact on robot awareness. Employees’ behavioral intentions and awareness contribute positively to HRC. On the other hand, the moderating role of strategic human resources (HR’s) involvement in the relationships was insignificant. This study provides an exclusively applied understanding of robot presence and embodiment relevant to real-world HRC. In the travel, tourism and hospitality (TTH) industry, employees’ intention to use robots and robot awareness are significant factors. However, HRM involvement without the acceptance of robots could not enhance HRC. Based on the literature review, to the best of the authors’ knowledge, this study is one of the first on this topic and extends TAM with new antecedents related to robot use, robot awareness and HRC in the TTH industry. In addition, this model attempts to determine the factors that favor HRC in the industry. This study also assessed the moderating role of strategic HR’s involvement in the behavioral intention of robot use, robot awareness and HRC. 由于高科技领域的快速扩张, 机器人成为旅行、旅游和酒店业的传统。因此, 本文旨在研究是否机器人的采用会影响员工的离职意愿和人机协作和人力资源管理在激励员工与机器人团队合作方面的作用。 本研究采用定量方法。总共 500本研究的数据是通过 MTurk 平台收集, 但其中, (n = 329)是最终确定样本量, 并应用基于偏最小二乘的结构方程模型(PLS-SEM)使用 Smart PLS Ver. 3 检验研究的测量和关系模型 该研究的结果确定了机器人的有用性和易用性人机协作对员工行为意向的积极影响, 除此之外, 机器人的优势和劣势尽管对意识产生积极影响, 但员工的意识不影响人机协作。以及 HRM 战略参与的角色对员工意愿的影响并不充分且积极。 这项研究对员工的机器人的使用意图和人力资源管理在机器人采用和激励决策中的员工进行协作提供了应用性的理解。意识是对员工离职的一项动态担忧; 因此, 人力资源管理应该确保采用机器人对员工有帮助 这是第一项有条不紊地研究人力资源管理在旅行、旅游和酒店研究中的人机协作。这项研究对员工重要性以及先进的旅游技术进行了传播。
      Citation: Journal of Hospitality and Tourism Technology
      PubDate: 2022-01-21
      DOI: 10.1108/JHTT-09-2021-0267
      Issue No: Vol. 13 , No. 2 (2022)
       
  • Effects of ICTs in mega events on national image formation: the case of
           PyeongChang Winter Olympic Games in South Korea

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      Authors: Sang Soo Kim , Jin Yong Choi , Chulmo Koo
      Abstract: Among a wide array of information and communication technologies (ICTs) used to directly or indirectly support the mega events are reality boosting technologies and smart tourism technologies. Building upon the halo effect, this study aims to explain the connection between satisfaction with ICTs used in mega event, national image and event participants’ future behavior. The analyzed data included survey responses from 246 foreigners who visited PyeongChang as a visitor for the 2018 Winter Olympics. The results showed that both reality boosting technologies and smart tourism technologies directly or indirectly influence overall experience satisfaction by way of transaction satisfaction. Furthermore, the two types of satisfaction were found to positively influence the national image of the host country, which consequently has a positive effect on visitors’ future behavior. This study aimed to explore two different roles of ICTs in mega events by focusing more on the visitors who came to PyeongChang for the Olympics. The originality of this study lies in its attempt to examine the mechanisms in which visitors’ satisfaction from ICT-based experiences in mega events contributes to forming a positive image toward the host country. 现实促进技术和智能旅游技术在各种 ICT中被广泛应用来直接或间接支持大型活动的。基于光环效应, 这项研究解释了对大型活动中使用的 ICT 的满意度, 国家形象, 活动参与者未来行为之间的联系。 分析的数据包括 246 位在2018 年冬季奥运会访问平昌的外国游客。 结果表明, 现实促进技术和智慧旅游技术通过直接或者间接方式接通过交易满意度影响整体体验满意度。此外, 研究发现两种类型的满意度均对东道国的国家形象形成产生积极影响, 从而对吸引未来访客的有正面影响。 通过聚焦来平昌参加奥运会的游客, 本研究旨在探索信息通信技术在大型活动中的两种不同作用。本研究的原创性在于试图检验游客在大型活动中基于 ICT 的体验满意度对形成对东道国正面的国家形象的机制。
      Citation: Journal of Hospitality and Tourism Technology
      PubDate: 2022-01-11
      DOI: 10.1108/JHTT-09-2020-0212
      Issue No: Vol. 13 , No. 2 (2022)
       
  • Voice assistants in hospitality: using artificial intelligence for
           customer service

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      Authors: Dimitrios Buhalis , Iuliia Moldavska
      Abstract: Voice assistants (VAs) empower human–computer interactions by recognising human speech and implementing commands pronounced by users. This paper aims to investigate VA-enabled interactions between hotels and guests in the hospitality context. The research positions VAs within the artificial intelligence (AI)-enabled Internet of Things (IoT) context, disrupting old practices and processes. Smart hospitality uses VAs to support effortless value cocreation for guests cost-effectively. The research examines consumer perceptions and expectations of hospitality VAs and explores VA capabilities through expert technology providers. This empirical paper investigates the current use and future implications of VAs for hotel environments. It uses qualitative, semi-structured in-depth interviews with 7 expert hospitality VA technology providers and 21 hotel guests who have VA experience. The research adopts a demand and supply approach, addressing the VAs in hospitality holistically. The findings illustrate the requirements from both end-users’ sides, hotels and guests, exploring VA advantages and challenges. The analysis demonstrates that VAs increasingly become digital assistants. VA technology helps hotels to improve customer service, expand operational capability and reduce costs. Although in its infancy, VA technology has made progress towards optimising hotel operations and upgrading customer service. The study proposes a speech-enabled interactions model. This research stimulates the transformation of hospitality services by using VAs and the development of smart hospitality and tourism ecosystems. The study can benefit from further research with hotel managers, to reflect hoteliers’ points of view and investigate their perception of VAs. Further research can also explore different aspects of consumer–VA interaction in different contexts. The paper makes a significant contribution to hospitality management and human–computer interaction best practices. It supports technology providers to reconsider how to develop suitable technology solutions towards improving their strategic competitiveness. It also explains how to use VAs cost-effectively and profitably while adding value to travellers’ experience. VA studies are often focussed on the technology in private households, rather than in commercial or hotel spaces. This paper contributes to the emerging literature on AI and IoT in smart hospitality and explores the acceptance and operationalisation of VAs. The research contributes to the conceptualisation of VA-enabled hotel services and explores positive and negative features, as well as future prospects. 语音(数码, 虚拟或者人工智能)(VAs) 助理能够识别真人声音和系统指令声音从而为人机互动提供助力。 本研究基于酒店业已有的案例探索了酒店和客人语言支持的互动的本质。本研究探索了关于客房服务的表现和实用性的顾客认知和顾客期望。 本研究借用了定性半结构化深入访谈来收集一手数据, 调查了酒店环境中的语音助理目前的运用情况和未来影响。本研究访谈了7位酒店科技服务提供者和21位有使用个人智能扬声器经验的酒店客人。本研究以供需模型来全方位解决此项问题。 研究结论强调了从双方使用者(酒店和客人)角度考量, 并且考虑到语音仪器带来的所有的优势和挑战的重要性。基于顾客之前对这些仪器的使用经验, 本论文深入阐述了对公共空间这些语音助理的使用功能。本分析证明了由AI技术支持下, VAs 可以灵活的识别语音。VAs理解词汇内容并且也懂得词汇作为数据助手来支持智能家庭的自动化以及履行商业职责背后的意义来。酒店从业人员可以尝试运用此科技来提高用户体验, 扩展运营空间和减少成本。从访谈的数据可以证明, ...
      Citation: Journal of Hospitality and Tourism Technology
      PubDate: 2021-12-28
      DOI: 10.1108/JHTT-03-2021-0104
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Determination of managerial resourcefulness in the Turkish hospitality
           industry: a grounded theory study

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      Authors: Aslı Ersoy , Rüya Ehtiyar
      Abstract: The purpose of this study is to use the grounded theory approach to develop a theoretical understanding of managerial resourcefulness in Turkish culture from the perspective of both hospitality managers and subordinates. This study adopts the grounded theory approach to systematically analyze the real experience of participants. Semi-structured interviews were conducted with 55 participants, namely, 15 general managers and 40 department managers of five star hotels in Antalya. Computer-based qualitative data analysis software (NVivo 10) was used to analyze the data. The data from the interviews suggest that Turkish managers can regulate their emotions, thoughts, and behaviors while performing their managerial tasks. Furthermore, they are acutely aware of the role of subordinates in maximizing managerial and organizational efficiency and place such priorities at the center of the organization. The role of culture on managerial resourcefulness is visible. Despite this, organizations are not affected by the high power distance culture within the country. Specifically, managers have a management model based on mutual trust with their subordinates, giving importance to their feelings, thoughts and well-being, communicating strongly with them, expressing appreciation and gratitude for them, and emphasizing human values. The paper is the first attempt to develop a hotel-specific model of managerial resourcefulness, which could serve as a theoretical foundation in the further examination of managerial resourcefulness. Therefore, this study contributes to the existing literature by shedding light on the importance of sector-specific competencies in effectively managing subordinates in Turkish culture. 项扎根理论研究 本研究运用了扎根理论作为研究方法旨在运用酒店管理者和下属员工的双重视角来研发在土耳其背景下的管理智慧的理论认知。 本研究采用了扎根理论来系统分析参与受访者的真实体验。对55位来自安塔利亚一座五星级酒店的15位总经理和40位部门经理进行了半结构化的访谈。计算机定性研究软件(NVivo 10)用来分析数据. 访谈结果表明土耳其的管理者可以在履行职责的时候有效控制情绪, 思想和行为。他们能够尖锐的认识到组织下属对于最大程度优化组织效率的重要性, 并且将其放在组织的中心。本土文化在管理智慧中起到了可见的作用。尽管如此, 组织并没有受到本土高权力距离文化的影响。特别指出的是, 管理者采用以互相信任而建立起来的管理模型, 重视下属的情绪, 思想和主观幸福感, 并且强调沟通, 善于表达对下属的感谢和欣赏, 以及重视人文价值。 本研究是首次提出了以酒店为背景管理智慧模型, 从而可以为今后的管理智慧研究提供理论基础。因此, 本研究强调了以土耳其为文化背景行业特定的专业能力在有效管理属下过程中的重要性, 从而补充了已有文献。 关键词 – 管理智慧, 土耳其文化, 管理, 扎个理论, 酒店业, 安塔利亚
      Citation: Journal of Hospitality and Tourism Technology
      PubDate: 2021-08-24
      DOI: 10.1108/JHTT-03-2021-0083
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Journal of Hospitality and Tourism Technology

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