JournalTOCs

Journal of Interactive Marketing
Number of Followers: 10

Hybrid journal (It can contain Open Access articles)
ISSN (Print) 1094-9968 - ISSN (Online) 1520-6653
This journal is no longer being updated because:
The journal ceased publication

Editorial Review Board
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  Abstract: Publication date: November 2021Source: Journal of Interactive Marketing, Volume 56Author(s):
Inside Front Cover: TOC
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  Abstract: Publication date: November 2021Source: Journal of Interactive Marketing, Volume 56Author(s):
Digital Health Experience: A Regulatory Focus Perspective
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  Abstract: Publication date: Available online 6 October 2021Source: Journal of Interactive MarketingAuthor(s): Genevieve E. O'Connor, Susan Myrden, Linda Alkire (née Nasr), Kyungwon Lee, Sören Köcher, Jay Kandampully, Jerome D. Williams
Branded Content Experience in Social Media: Conceptualization, Scale
Development, and Validation
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  Abstract: Publication date: Available online 25 September 2021Source: Journal of Interactive MarketingAuthor(s): Muhammad Waqas, Noor Akma Mohd Salleh, Zalfa Laili Hamzah
Let's Give Them Something to Talk About: Which Social Media Engagements
Predict Purchase Frequency'
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  Abstract: Publication date: Available online 23 September 2021Source: Journal of Interactive MarketingAuthor(s): Timothy J. Halloran, Richard J. Lutz
Fleeting, But Not Forgotten: Ephemerality as a Means to Increase Recall of
Advertising
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  Abstract: Publication date: Available online 27 August 2021Source: Journal of Interactive MarketingAuthor(s): Colin Campbell, Sean Sands, Emily Treen, Brent McFerran
Editorial Review Board
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  Abstract: Publication date: August 2021Source: Journal of Interactive Marketing, Volume 55Author(s):
Inside Front Cover: TOC
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  Abstract: Publication date: August 2021Source: Journal of Interactive Marketing, Volume 55Author(s):
More Trust in Fewer Followers: Diverging Effects of Popularity Metrics and
Green Orientation Social Media Influencers
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  Abstract: Publication date: Available online 24 July 2021Source: Journal of Interactive MarketingAuthor(s): Matthew Pittman, Annika Abell
A Brand-New Look at You: Predicting Brand Personality in Social Media
Networks with Machine Learning
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  Abstract: Publication date: Available online 8 July 2021Source: Journal of Interactive MarketingAuthor(s): Utku Pamuksuz, Joseph T. Yun, Ashlee Humphreys
Effects of Home Voice Assistants' Autonomy on Instrusiveness and
Usefulness: Direct, Indirect, and Moderating Effects of Interactivity
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  Abstract: Publication date: Available online 24 June 2021Source: Journal of Interactive MarketingAuthor(s): Laura Lucia-Palacios, Raúl Pérez-López
Revisiting Trust and Privacy Concern in Consumers' Perceptions of
Marketing Information Management Practices: Replication and Extension
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  Abstract: Publication date: Available online 1 June 2021Source: Journal of Interactive MarketingAuthor(s): Kunal Swani, George R. Milne, Alec N. Slepchuk
Do You Like What You (Can't) See' The Differential Effects of Hardware
and Software Upgrades on High-Tech Product Evaluations
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  Abstract: Publication date: Available online 1 June 2021Source: Journal of Interactive MarketingAuthor(s): Nico Wiegand, Monika Imschloss
Is the Buzz on' – A Buzz Detection System for Viral Posts in
Social Media
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  Abstract: Publication date: Available online 1 June 2021Source: Journal of Interactive MarketingAuthor(s): Nora Jansen, Oliver Hinz, Clemens Deusser, Thorsten Strufe
The Effectiveness of Triggered Email Marketing in Addressing Browse
Abandonments
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  Abstract: Publication date: August 2021Source: Journal of Interactive Marketing, Volume 55Author(s): Marcel Goic, Andrea Rojas, Ignacio Saavedra
The Effects of Animistic Thinking, Animistic Cues, and Superstitions on
Brand Responses on Social Media
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  Abstract: Publication date: August 2021Source: Journal of Interactive Marketing, Volume 55Author(s): Malgorzata Karpinska-Krakowiak, Martin Eisend
Buying a New Product with Inconsistent Product Reviews from Multiple
Sources: The Role of Information Diagnosticity and Advertising
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  Abstract: Publication date: August 2021Source: Journal of Interactive Marketing, Volume 55Author(s): Kyung-ah (Kay) Byun, Minghui Ma, Kevin Kim, Taeghyun Kang
Using Speech Acts to Elicit Positive Emotions for Complainants on Social
Media
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  Abstract: Publication date: August 2021Source: Journal of Interactive Marketing, Volume 55Author(s): Young Anna Argyris, Kafui Monu, Yongsuk Kim, Yilu Zhou, Zuhui Wang, Zhaozheng Yin
Examining the Deferred Effects of Gaming Platform and Game Speed of
Advergames on Memory, Attitude, and Purchase Intention
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  Abstract: Publication date: August 2021Source: Journal of Interactive Marketing, Volume 55Author(s): Tathagata Ghosh, Sreejesh S., Yogesh K. Dwivedi
Investigating the Role of Product Assortment in Technology-Enabled Sales
Platforms
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  Abstract: Publication date: August 2021Source: Journal of Interactive Marketing, Volume 55Author(s): Jacquelyn S. Thomas, Sandy D. Jap, William R. Dillon, Richard A. Briesch
The Influence of Consumer–Brand Relationship on the Personalized
Advertising Privacy Calculus in Social Media
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  Abstract: Publication date: August 2021Source: Journal of Interactive Marketing, Volume 55Author(s): Jameson L. Hayes, Nancy H. Brinson, Gregory J. Bott, Claire M. Moeller
This Way Up: The Effectiveness of Mobile Vertical Video Marketing
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  Abstract: Publication date: August 2021Source: Journal of Interactive Marketing, Volume 55Author(s): Lana Mulier, Hendrik Slabbinck, Iris Vermeir