JournalTOCs

International Journal of Mobile Communications
Journal Prestige (SJR): 0.665

Citation Impact (citeScore): 2
Number of Followers: 8

Hybrid journal (It can contain Open Access articles)
ISSN (Print) 1470-949X - ISSN (Online) 1741-5217
Published by Inderscience Publishers

[451 journals]

Examining the antecedents and consequences of perceived value – a case
study of mobile banking application usage in the Kingdom of Saudi Arabia
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  Authors: Hawazen O. Alamoudi, Majed D. Alharthi, Aijaz A. Shaikh, Mohamed Yacine Haddoud
  Pages: 263 - 284
  Abstract: Recent advancements in information, communications, and mobile technologies have revolutionised banking and payment services as well as consumer behaviour. This study examines the continuous usage experience of mobile financial services, and especially mobile banking services, in the Kingdom of Saudi Arabia (KSA). Data were collected from 300 experienced mobile banking users across the KSA using a pre-tested survey instrument. The partial least squares structural equation modelling (PLS-SEM) was used to analyse the data. The results supported all the hypotheses and revealed that e-service quality, e-information quality, and experience flow have a significant and positive influence on the perceived value of mobile banking services. Furthermore, the perceived value of mobile banking services had a positive and the most substantial impact on advocacy intention compared to sustained usage. This study has important implications for banking and other financial institutions in the KSA and beyond.
  Keywords: mobile financial services; mobile banking; perceived value; sustained usage; advocacy intention; Kingdom of Saudi Arabia; KSA
  Citation: International Journal of Mobile Communications, Vol. 20, No. 3 (2022) pp. 263 - 284
  PubDate: 2022-05-04T23:20:50-05:00
  DOI: 10.1504/IJMC.2022.122609
  Issue No: Vol. 20, No. 3 (2022)
The antecedents and effects of app evolution: a co-evolutionary
perspective
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  Authors: Hengqi Tian, Feiyan Lin, Bingchen Guo, Jing Zhao
  Pages: 285 - 308
  Abstract: B2C platforms have increasingly relied on applications (apps) to conduct business and compete fiercely with rivals and complementors in the contest of app evolution. The extant digital innovation and digital platform literature mainly study antecedents of app evolution from the platform perspective and with scant attention on how intra-platform competition affects app evolution. Based on Red Queen competition theory and the platform envelopment literature, we investigate how the coevolutionary competition with rival and complementor apps affects the evolution of the focal app and the subsequent effects on its market performance. Our empirical results unveil an inverted U-shaped relationship between app evolution and market performance and show that rival app evolution decreases the rate at which the B2C app evolves, while complementor app evolution escalates the evolution rate. Theoretical and practical implications are discussed.
  Keywords: app evolution; app updates; platform envelopment; Red Queen competition
  Citation: International Journal of Mobile Communications, Vol. 20, No. 3 (2022) pp. 285 - 308
  PubDate: 2022-05-04T23:20:50-05:00
  DOI: 10.1504/IJMC.2022.122618
  Issue No: Vol. 20, No. 3 (2022)
The barriers and drivers of postponers' adoption intention of
mobile-only banks
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  Authors: Hyo-Jung Kim, Jin-Myong Lee
  Pages: 309 - 331
  Abstract: Among non-adopters of new technologies or innovations, postponers – those who have decided to adopt the innovation but have not implemented it have significant value as potential users. This study examined the characteristics of postponers' decision-making for mobile-only banks (MOBs) as an innovative financial service, and investigated the factors that impede or facilitate postponers' adoption intention of MOBs. Data were collected from a self-administered online survey with South Korean consumers. Structural equation modelling results revealed that functional risk, privacy risk, relational risk, and cognitive inertia were significant barriers to postponers' intention to adopt MOBs, while subjective norms and social image were significant drivers of this intention. The results have valuable implications for mobile-only business practitioners and contribute to the development of decision-support frameworks to study postponers' adoption of innovations.
  Keywords: mobile-only; mobile banking; postponer; decision making; innovation; consumer adoption intention; perceived risk; inertia; social influence; South Korea
  Citation: International Journal of Mobile Communications, Vol. 20, No. 3 (2022) pp. 309 - 331
  PubDate: 2022-05-04T23:20:50-05:00
  DOI: 10.1504/IJMC.2022.122610
  Issue No: Vol. 20, No. 3 (2022)
Context-aware and social integrative-related factors as the precursors of
efficient context aware advertising via mobile applications
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  Authors: Xuan Cu Le, Hu Wang
  Pages: 332 - 348
  Abstract: In the new setting of context aware advertising (CAA), it is crucial to elucidate factors influencing consumers' interaction with advertisements and patronage inclination. This work scrutinises an overarching mechanism of formulating Vietnamese natives' attitude and patronage intention toward mobile app CAA based on the theoretic underpinning of the uses and gratifications (U&G) paradigm. A research framework and hypotheses are tested with a representative sample of 327 mobile users and analysed quantitatively. The findings unveil that factors of context-awareness, perceived benefit, and societal integration are the determinative motivations underlying positive attitude, in turn, have significant impacts on tendencies to patronise vendors, whilst perceived intrusiveness negatively affects. The results are insightful for innovative marketers to ameliorate advertising tactics and lure more potential customers. Ultimately, managerial and academia hints and promising research paths are discussed.
  Keywords: attitude; context aware advertising; patronage intention; perceived benefit; social value; Vietnam
  Citation: International Journal of Mobile Communications, Vol. 20, No. 3 (2022) pp. 332 - 348
  PubDate: 2022-05-04T23:20:50-05:00
  DOI: 10.1504/IJMC.2022.122611
  Issue No: Vol. 20, No. 3 (2022)
The effect of mobile interactivity and customised information on
repurchase intentions
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  Authors: Pan Huifeng, Hong-Youl Ha
  Pages: 349 - 366
  Abstract: There has been limited research regarding the effects of mobile interactivity and customised information on attitudes toward mobile sites, satisfaction with mobile sites, and customer repurchase intention. This study examines whether both mobile interactivity and customised information indirectly influence repurchase intention toward mobile service providers. Using structural equation modelling (SEM) to compare frequent and infrequent travel visitors, the findings show that the effects of customised information are limited by its positive correlation with customers' satisfaction with mobile sites. The results indicate that customised information only influences satisfaction when frequent mobile customers engage in subsequent purchase behaviour. In contrast, when infrequent mobile customers engage in repurchase behaviour, their satisfaction with mobile sites was largely unaffected by customised information.
  Keywords: customised information; mobile interactivity; repurchase intention; frequent visitor; infrequent visitor
  Citation: International Journal of Mobile Communications, Vol. 20, No. 3 (2022) pp. 349 - 366
  PubDate: 2022-05-04T23:20:50-05:00
  DOI: 10.1504/IJMC.2022.122627
  Issue No: Vol. 20, No. 3 (2022)
Social media, internet sentiment tracking and stock market volatility
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  Authors: Kuang-Husn Shih, Fu-Ju Yang, Yi-Hsien Wang, Yu-Ting Mai
  Pages: 367 - 383
  Abstract: This study analyses the effect of the social media activities on the market reaction of Taiwan's listed financial holding companies, and further observes the difference in investment decisions made by investors based on the related variables of social media. Negative internet sentiment tracking are more sensitive to stock volatility than positive internet sentiment tracking. Particularly, negative internet sentiment tracking have negative effects on stock returns of financial holding companies. In other words, negative internet sentiment tracking may cause financial holding companies' stock market returns to decline. Private financial holding companies have uncertain factors that enable them to be easily affected by comments on the internet. Because pan-government share financial holding companies have strong financial support probably due to the government's stake, investors are less concerned with comments on the mobile internet, making them more stable than private financial holding companies. The mobile internet is highly developed and is affecting the investment behaviour of market investors through the rapid spread of mobile social media. Therefore, the market trend in the digital economy will be affected by the herd effect formed by the influence of different mobile internet sentiment tracking.
  Keywords: mobile internet sentiment tracking; emotions; mobile social media; stock returns; stock volatility
  Citation: International Journal of Mobile Communications, Vol. 20, No. 3 (2022) pp. 367 - 383
  PubDate: 2022-05-04T23:20:50-05:00
  DOI: 10.1504/IJMC.2022.122637
  Issue No: Vol. 20, No. 3 (2022)