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- Do the e-commerce and digital marketing curriculum of Indian B-schools
embrace employability skills?-
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Authors: Girish Taneja, Anu Bala Pages: 178 - 194 Abstract: The marketing curriculum must evolve with the changing technological environment and the skills demanded by prospective employers. Management graduates want to earn skills to enhance their prospects of employment. The main purpose of this paper is to evaluate the curriculum of e-commerce, digital and social media marketing management courses studied in the post-graduate management programs of the top 100 National Institutional Ranking Framework (NIRF) listed management Indian institutes/colleges. This paper compared the curriculum with the skills demanded by the companies for entry-level e-commerce and digital marketing jobs. An analysis of program structure and syllabi of digital marketing, e-business/e-commerce and social media marketing was undertaken. Researchers identified the various skills required by the employers through the various job portals like naukri.com, shine.com, indeed.co.in, fresherworld.com and placementindia.com. This study will help Indian institutes to take a fresh look and re-design their program and courses of the e-commerce, digital and social media marketing to make it skill-oriented. This study can be considered as the first serious attempt to evaluate the curriculum of e-commerce, digital and social media marketing offered by Indian management institutes with regards to employability skills demanded by the industry. Keywords: digital marketing; social media marketing; e-business; employability skills; digital marketing curriculum; e-commerce syllabi; e-commerce syllabi; digital marketing syllabi; e-business syllabi; e-business curriculum Citation: World Review of Entrepreneurship, Management and Sustainable Development, Vol. 19, No. 3/4/5 (2023) pp. 178 - 194 PubDate: 2023-05-02T23:20:50-05:00 DOI: 10.1504/WREMSD.2023.130608 Issue No: Vol. 19, No. 3/4/5 (2023)
- Supervisory power and reverse incremental influence: an investigative
approach-
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Authors: Gowhar Rasool, Anjali Pathania Pages: 195 - 217 Abstract: The present study examined the diverse dimensions of supervisory power at the workplace and its influence on employee job outcomes. Unlike most of the studies in this area, the present research considered the revised power taxonomy and comprehensive job outcome variables. Based on theory as well as empirical investigations on influence of power and organisational behaviour, the study predicted positive incremental influence (either powers treated separately or in additive combination) on employee job outcomes. This hypothesis was tested in a field study in an Indian context. The analysis revealed that negative forms of expert and referent power explained approximately 89% of power as an independent construct. The results bring out a newer dimension to this field of study by looking at the contrasting effects of idiosyncratic negative referent and expert power in combination with nomothetic coercive power, which unlike creating a positive incremental influence resulted in reverse (negative) incremental influence. Keywords: power influence; change; negative expert; negative referent; reverse incremental influence Citation: World Review of Entrepreneurship, Management and Sustainable Development, Vol. 19, No. 3/4/5 (2023) pp. 195 - 217 PubDate: 2023-05-02T23:20:50-05:00 DOI: 10.1504/WREMSD.2023.130609 Issue No: Vol. 19, No. 3/4/5 (2023)
- Food apps to create competitive advantage and enhance customer
satisfaction-
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Authors: Gowhar Rasool, Anjali Pathania Pages: 218 - 229 Abstract: Online food ordering by using food apps is becoming a trend in urban areas in India. This study is based on the application of technology especially food apps to create competitive advantage and enhance customer satisfaction. Survey was conducted to collect primary data from 100 respondents to find satisfaction level and understand the use of food apps. Frequency analysis and ANOVA was used for analysing the data in SPSS. Study found that customers are satisfied with different features such as 'clarity of price, variety of food items, food is served hot and fresh, correct & complete food is delivered'. Study does not find any significant difference in customers response based on demographic profile. However, they are significant factors related to food delivery such as 'timely delivery, hot and fresh food, order only when there are promotional schemes, price clarity, neat and clean delivery person and service excellence'. Keywords: food apps; customer satisfaction; competitive advantage Citation: World Review of Entrepreneurship, Management and Sustainable Development, Vol. 19, No. 3/4/5 (2023) pp. 218 - 229 PubDate: 2023-05-02T23:20:50-05:00 DOI: 10.1504/WREMSD.2023.130610 Issue No: Vol. 19, No. 3/4/5 (2023)
- Analysing the effect of cause-related advertisement on attitude
towards brand-
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Authors: Rajesh Poonia, Mithilesh Pandey Pages: 230 - 243 Abstract: Consumers have been critical of the firms using a lot of natural and social resources for its growth. Firms started giving back to society by supporting certain social causes considering it as an opportunity for commercial gains and thus taking it as an investment. This social cause of the firms is propagated through the cause related advertisements. In the age of heavy media exposure, the customer tends to ignore the traditional/similar ads. Cause related ads may be useful to break the ad clutter and give headway to the said firm over its competitors. The limited awareness about the CRM ads attracts public's vulnerability to deception. The present study tries to understand the role of emotional appeal and message content and cause interest in the effectiveness of CRM ads. This effectiveness was measured for consumer attitude towards brand. Structured questionnaire method has been used in the study and a response of 244 people across the population has been recorded. Structure equation modelling with the help of Smart PLS has been used to analyse the data. The analysis shows that cause interest, content and emotional appeal, are significant for CRM advertisement effectiveness. Keywords: cause related marketing; cause interest; advertisement; emotional appeal; content consumer attitude; brand; social cause Citation: World Review of Entrepreneurship, Management and Sustainable Development, Vol. 19, No. 3/4/5 (2023) pp. 230 - 243 PubDate: 2023-05-02T23:20:50-05:00 DOI: 10.1504/WREMSD.2023.130617 Issue No: Vol. 19, No. 3/4/5 (2023)
- The accomplishment of organisation agility through transformational
leadership and organisation citizenship behaviour-
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Authors: Annu Bala, Megha Mehta Pages: 244 - 254 Abstract: The ability of a corporation to change or adapt swiftly in response to social or commercial changes is referred to as organisational agility. Organisational citizenship behaviour (OCB) is a person's voluntary engagement inside an organisation beyond the specified work to attain a shared goal because of persuasive leadership. The study's major goal is to investigate the impact of OCB and leadership on organisational agility to increase employee performance. In this study in the education industry, 50 department heads from colleges across Punjab are evaluated. The information was gathered from department heads and faculty members who worked under them at random, i.e., one department head and one faculty member. A questionnaire was utilised to collect data, which included the OCB scale, leadership, and organisational agility. The tool reliability research use Cronbach's alpha, whereas the validity study employs content and construct validity techniques. According to the findings of the research, leaders create an atmosphere that promotes organisational agility, which in turn leads to organisational stability. Keywords: organisation agility; leadership; OCB; organisation citizenship behaviour; education sector; organisational stability Citation: World Review of Entrepreneurship, Management and Sustainable Development, Vol. 19, No. 3/4/5 (2023) pp. 244 - 254 PubDate: 2023-05-02T23:20:50-05:00 DOI: 10.1504/WREMSD.2023.130643 Issue No: Vol. 19, No. 3/4/5 (2023)
- Gender diversity: an approach towards agile women employees in the
VUCA business environment-
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Authors: Anjali Sharma, Priyanka Chhibber Pages: 255 - 268 Abstract: In today's diverse and competitive world, maintaining workplace diversity is as important as earning profits. Researchers have highlighted the importance of workplace diversity and how it plays an imperative role in the overall growth of an organisation. The study reflects the importance of workplace diversity, role of women and also gives an insight as to how the journey of women runs in an organisation. Gender diversity in the workplace is an important element across the world in today's era, India is no different, where women are gradually holding leadership and managerial positions. Results from India, as well as outside of India, probe into the policies organisation possesses, in order to support gender diversity and if not, what all are the measures an organisation can take to have a better working environment for all employees, especially for its female employees. Research was conducted in Siemens Ltd. Gurgaon, India and Malawi Housing Corporation, based in Malawi, South-Eastern Africa. Keywords: workplace diversity; gender diversity; imperative role; leadership; India; Africa; women leadership; volatility; uncertainty; complexity; ambiguity; VUCA Citation: World Review of Entrepreneurship, Management and Sustainable Development, Vol. 19, No. 3/4/5 (2023) pp. 255 - 268 PubDate: 2023-05-02T23:20:50-05:00 DOI: 10.1504/WREMSD.2023.130624 Issue No: Vol. 19, No. 3/4/5 (2023)
- Factors influencing the adoption of mobile banking services: a
cross-sectional analysis-
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Authors: Pooja Kansra, Pawan Kumar, Nongthangba Thangjam Pages: 269 - 279 Abstract: With an advancement of technology, consumers nowadays have more alternatives over their preferences in banking. Thus, present study examined the factors influencing the adoption of mobile banking in Punjab. A structured questionnaire based survey was performed in the state of Punjab, with a multi-stage stratified random sample of 200 respondents. The data was analysed with descriptive statistics and Logit regression. It was observed that 59% of the respondents were aware of the mobile banking. The factors which influence the adoption of the mobile banking were convenience, risk, reliability and cost effectiveness. The results of Logit regression indicated a relationship between demographic variables and adoption of mobile banking. The study suggested the need to strengthen the security and privacy concerns as it will help to go a long way to expand mobile services among the general masses. Keywords: mobile banking; awareness; factors; risk; security; convenience; willingness to adopt; gender; income; education Citation: World Review of Entrepreneurship, Management and Sustainable Development, Vol. 19, No. 3/4/5 (2023) pp. 269 - 279 PubDate: 2023-05-02T23:20:50-05:00 DOI: 10.1504/WREMSD.2023.130621 Issue No: Vol. 19, No. 3/4/5 (2023)
- Association of mindfulness, subjective well-being and coping up with
stress among university students-
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Authors: Priyanka Nema, Shruti Sinha Pages: 280 - 291 Abstract: Graduating from a university has various personal, academic and social challenges due to which the life of a student could be highly stressful. The goal of this research study is to understand if being mindful helps students/individuals to cope up with stress better. Contributing to the literature this paper describes the relationship between how being mindful leads to achieving life satisfaction which often helps in coping with the stress in the university student. The study establishes the linkages between coping with stress strategy and mindfulness and also tries to assess the role of subjective well-being in their relationship. The data for the study has been collected from 238 students aged in the range of 18-25 years. The data has been analysed using SPSS 20. The model of the study utilises Baron and Kenny's Mediation analysis. Research finding suggests that subjective well-being partially mediates the relationship between mindfulness and coping up with stress. Keywords: mindfulness; well-being; stress; mediation analysis Citation: World Review of Entrepreneurship, Management and Sustainable Development, Vol. 19, No. 3/4/5 (2023) pp. 280 - 291 PubDate: 2023-05-02T23:20:50-05:00 DOI: 10.1504/WREMSD.2023.130612 Issue No: Vol. 19, No. 3/4/5 (2023)
- Can claims on food packages build purchase intention? Assessing serial
mediation impact of nutrition information and trust-
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Authors: Pavleen Soni, Kiranjot Kaur Pages: 292 - 308 Abstract: The present study investigates whether the sequential use of food claims and nutrition facts panel leads to trust and purchase intention. The study has been carried out using primary responses from 600 consumers from Punjab (India). Serial mediation has been used through process macro to assess the role of nutrition facts panel and trust in building purchase intention. The results suggest that use of nutrition information and trust 'sequentially' mediates the relationship between use of claims and purchase intention. Marketers may shift focus from using claims and increase readability of nutrition facts panel as it is importantly read by consumers in order to verify claims. Keywords: nutrition information; claims; trust; serial mediation; moderation; India Citation: World Review of Entrepreneurship, Management and Sustainable Development, Vol. 19, No. 3/4/5 (2023) pp. 292 - 308 PubDate: 2023-05-02T23:20:50-05:00 DOI: 10.1504/WREMSD.2023.130623 Issue No: Vol. 19, No. 3/4/5 (2023)
- Stumbling blocks in developing entrepreneurship through industrial growth
centre, Lassipora: an exploration-
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Authors: Ajaz Ahmad Ganaie, Anjali Mehra, Jinny Sharma Pages: 309 - 325 Abstract: To promote the development of industrially backward areas Government of India announced setting up of 71 Industrial Growth Centres in 1988, one of which was set up at Lassipora in Jammu and Kashmir. The present study focuses on the development of entrepreneurial spirit and the obstacles faced by the entrepreneurs while setting up their units at Lassipora. The results showed that setting up of IGC-Lassipora not only encouraged the local entrepreneurs but also increased employment opportunities. Through the use of Garrett ranking technique, it was seen that the budding entrepreneurs faced inadequate technical consultancy as the major hurdle, followed by inadequate financial assistance, corrupt practices, delay in acquiring land, delay in getting power, delay in getting registration order, shortage of labour, delay in machinery, shortage of raw material and slackness of market, which hindered their development efforts. Keywords: industrial growth centre; Lassipora; entrepreneurship development; industries Citation: World Review of Entrepreneurship, Management and Sustainable Development, Vol. 19, No. 3/4/5 (2023) pp. 309 - 325 PubDate: 2023-05-02T23:20:50-05:00 DOI: 10.1504/WREMSD.2023.130620 Issue No: Vol. 19, No. 3/4/5 (2023)
- Does insured healthcare affect economic growth in India? An application of
co-integration approach-
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Authors: Tushinder Preet Kaur, Pooja Kansra Pages: 326 - 337 Abstract: The present paper has explored the association between health insurance and GDP in India using co-integration approach. This technique has investigated relationship between the health insurance, GDP per-capita, organised employment and claim ratio for the period of 2001-2018. The resulting co-integrating vectors clearly depicts that health insurance and GDP per capita are associated with each other in long run. Further, the increase in organised employment and improvement in claim ratio have positive impact on health insurance. The study also finds long-run relationship between per capita income and health insurance. It has been found that with the rise in GDP per capita income, the health insurance premium is found to be rising. This result associates that as the basic needs of the individuals are satisfied then their orientation towards secondary needs, i.e. financing of health, education and housing etc. increases. Keywords: economic growth; GDP per capita; health insurance; premium; employment; claim ratio; co-integration Citation: World Review of Entrepreneurship, Management and Sustainable Development, Vol. 19, No. 3/4/5 (2023) pp. 326 - 337 PubDate: 2023-05-02T23:20:50-05:00 DOI: 10.1504/WREMSD.2023.130613 Issue No: Vol. 19, No. 3/4/5 (2023)
- Flexible work arrangements - perceived flexibility and motivation to use
FWAs: an Indian perspective-
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Authors: Sourabh Kumar, Sankersan Sarkar Pages: 338 - 359 Abstract: Work arrangements play an important role in work-life integration. This research attempts to measure the perceived flexibility and usability of different work arrangements for managing work-life and analyse the motivational and demotivational factors associated with the usage of flexible work arrangements (FWAs) in the Indian context. Survey data was collected from 446 employees working in Indian organisations. Study shows that organisations offer different FWAs in formal and informal ways. Perceived flexibility for part-time work option was highest followed by work-from-home/alternate work location and flexible timing. Motivational and demotivational factors for the usage of FWAs discussed, which will help in designing the policy for different work options to get maximum advantage of employee satisfaction, productivity, and balance in work and life. The study will provide a base to design and implement FWAs in different work environments. Future research on FWAs is suggested with industry-specific, organisational, and demographic variables. Keywords: flexibility; flexi-time; flexi-place; perceived flexibility; work-life balance; work-life enrichment Citation: World Review of Entrepreneurship, Management and Sustainable Development, Vol. 19, No. 3/4/5 (2023) pp. 338 - 359 PubDate: 2023-05-02T23:20:50-05:00 DOI: 10.1504/WREMSD.2023.130616 Issue No: Vol. 19, No. 3/4/5 (2023)
- Impact of different dimensions of globalisation on firms' performance: an
unbalanced panel-data study of firms operating in India-
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Authors: Balraj Verma, Amit Srivastava Pages: 360 - 378 Abstract: The present study, based on three unbalanced panel data models, analyses the impact of the economic, political and social dimensions of globalisation on the performance of firms operating in India using ROA, ROCE and ROI as a proxy of firm's financial performance. To the best of authors' knowledge, this is the first study of its kind not only for India but also for the extensiveness of the sectors used. The study is based on the financial data from 2000 to 2017 of 912 companies ranging into 14 different sectors of the economy. The result showed the significant positive and significant negative effect of the economic and political dimensions of globalisation respectively on firms' performance. Yet positive but social dimension failed to establish a significant impact on firm performance. Out of the 14 selected sectors, only three sectors - Textiles, Communication and Transport Services, showed lower growth in comparison to other sectors. Keywords: globalisation; panel data; differential intercept coefficients; firm performance; KOF Index; ROA; ROCE; ROI Citation: World Review of Entrepreneurship, Management and Sustainable Development, Vol. 19, No. 3/4/5 (2023) pp. 360 - 378 PubDate: 2023-05-02T23:20:50-05:00 DOI: 10.1504/WREMSD.2023.130618 Issue No: Vol. 19, No. 3/4/5 (2023)
- Foreign direct investment led economic growth: an analysis of BRICS
economies using panel data-
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Authors: Divya Budhia, Tushinder Preet Kaur Pages: 379 - 388 Abstract: BRICS are the fast-growing emerging economies and have become most favoured destination for the foreign investors. Present paper endeavours to study the effect of capital formation, employment and foreign direct investment inflows on GDP in BRICS countries with panel data for the time period 2001-2017. Gross domestic product was taken as explained variable, and GFCF (Gross Fixed Capital Formation), employment and foreign direct investment inflows were taken as explanatory variables. Two different models, i.e. FEM and REM, were used for the analysis. Hausman test revealed that FEM model was applicable to the data. We found that all the three explanatory variables enhanced GDP. The results are in agreement with previous literature and strengthen the argument of giving a fillip to capital, labour and FDI to boost economic growth in BRICS countries. Keywords: BRICS; FDI; GDP; panel regression Citation: World Review of Entrepreneurship, Management and Sustainable Development, Vol. 19, No. 3/4/5 (2023) pp. 379 - 388 PubDate: 2023-05-02T23:20:50-05:00 DOI: 10.1504/WREMSD.2023.130630 Issue No: Vol. 19, No. 3/4/5 (2023)
- Exploration of factors contributing towards livelihood security among
fisherwomen (a study sponsored by ICSSR-IMPRESS, New Delhi)-
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Authors: Divya Budhia, Tushinder Preet Kaur Pages: 389 - 404 Abstract: Women have historically been taking care of their families and have given major contributions to the livelihood securities of their households. It is observed that fisherwomen have been instrumental in giving livelihood security to their families and themselves. In the study, the factors contributing towards livelihood security are analysed. This study is conducted among fisherwomen of the two taluks in the state of Karnataka, in India. The explorations of the factors are done with the aid of factor analysis. The study finds that majority of fisherwomen were content with their role in providing food, clothing, shelter and education to their family members. However, the facets wherein they were not happy are on saving and the low involvement of the men of the household to support them economically. In the study, five factors were explored that contribute towards livelihood security among the respondents. Keywords: livelihood security; factors; fisherwomen; health; women; coastal region; fisheries Citation: World Review of Entrepreneurship, Management and Sustainable Development, Vol. 19, No. 3/4/5 (2023) pp. 389 - 404 PubDate: 2023-05-02T23:20:50-05:00 DOI: 10.1504/WREMSD.2023.130611 Issue No: Vol. 19, No. 3/4/5 (2023)
- The innovative potential of SMEs in Kazakhstan in the course of
entrepreneurial online education-
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Authors: Almira Kulmaganbetova, Ziyat Kozhakhmetov, Elvira Tlessova, Bota Sharapayeva, Assel Baimbetova, Kasiya Kirdasinova, Katira Mamutova Pages: 405 - 415 Abstract: The increasing role of the innovative potential of small and medium-sized businesses is due to constant changes in the field of entrepreneurial and innovative education and the formation of a strategy to ensure the innovative attractiveness of the state. The purpose of the study is to assess the innovative attractiveness of small and medium-sized businesses and establish partnerships with the education system. The article presents a comparative study of students of business specialities whose training methods include or do not include web-based learning methods. The paper results show a significant increase in the innovative potential of entrepreneurs who have received online training and their greater willingness to create independent Small or Medium-sized Enterprises (SMEs) and introduce innovations in business. Positive changes are noted in students of all specialities in all participating universities, which makes the data more generalised. Keywords: entrepreneurial university; innovative education; assessment; innovative potential; small and medium-sized enterprises; expert assessment; component assessment Citation: World Review of Entrepreneurship, Management and Sustainable Development, Vol. 19, No. 3/4/5 (2023) pp. 405 - 415 PubDate: 2023-05-02T23:20:50-05:00 DOI: 10.1504/WREMSD.2023.130615 Issue No: Vol. 19, No. 3/4/5 (2023)
- Role of workplace happiness in achieving teachers' sustainable academic
performance: a study on selected private universities in Delhi NCR-
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Authors: Ajay Bhatia, Farhat Mohsin Pages: 416 - 429 Abstract: The study was conducted with the primary objective to analyse the relationship between teacher's workplace happiness and their academic performance, and identify key factors impacting teacher's happiness and their academic performance, which if managed well could lead to their sustainable academic performance at higher educational institutions. Past research had studied teachers' academic performance more through the prism of student outcomes and overall institutional performance. While most teachers were found to be in the 'low to moderate' happiness zone, still a positive and significant relationship existed between teacher's workplace happiness and their academic performance. Diverse factors at the workplace tend to 'box in' the teachers by constraining them to follow the 'teaching rituals', instead of exploring their potential, thereby leading to lack of happiness and professional satisfaction, and perpetuating an unsustainable academic performance model. Study recommends steps to enhance teacher's workplace happiness as a means to achieve sustainable academic performance. Keywords: workplace happiness; academic performance; higher education; Happiness Index; teacher's engagement; life satisfaction; work-life quality; subjective well-being; sustainable performance Citation: World Review of Entrepreneurship, Management and Sustainable Development, Vol. 19, No. 3/4/5 (2023) pp. 416 - 429 PubDate: 2023-05-02T23:20:50-05:00 DOI: 10.1504/WREMSD.2023.130614 Issue No: Vol. 19, No. 3/4/5 (2023)
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