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- Fostering conversational artificial intelligence (CAI) for sustainable
development in services: a case study of Haptik-
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Authors: Deepak Singh, Balvinder Shukla, Manoj Joshi Pages: 397 - 420 Abstract: Conversational Artificial Intelligence (CAI) is a combination of Conversational Commerce, Chatbot, Voicebot and Virtual Assistant. CAI has enabled interstellar opportunities for large companies, collaborating with start-ups towards sustainable development. This has to simplify the services and optimised customer bookings, utility payments, queries, complaints and resolutions. CAI aided with a framework based on Technopreneurship Innovation (TIN) has been adopted at different stages of the start-up life cycle, hence, ensuring sustainable development with growth. A qualitative case study method of examination and enquiry, with an interpretive ontology, was tested for AI-based firms established between 2013 and 2020 across India in the services sector. Through purposive sampling, the Haptik application (app) for the case study was selected for investigation deploying inductive reasoning. The results stated that CAI is a futuristic living and is here to stay for industries like banks, travel, tourism, hospitality, insurance, healthcare, education, agriculture, e-commerce, retail, etc. Keywords: conversational artificial intelligence; technopreneurship; sustainable development; technological innovation; entrepreneurship; chatbot; start-ups; VUCA Citation: World Review of Entrepreneurship, Management and Sustainable Development, Vol. 20, No. 4 (2024) pp. 397 - 420 PubDate: 2024-07-02T23:20:50-05:00 DOI: 10.1504/WREMSD.2024.139371 Issue No: Vol. 20, No. 4 (2024)
- Sustainable development of SMEs during the COVID-19 pandemic: a
comparative study between developed and developing countries-
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Authors: Demetris Vrontis, Hani El-Chaarani, Sam El Nemar, Hebatallah Badawy Pages: 421 - 450 Abstract: This research compares and analyses the different innovation strategies employed by SMEs in both developing and developed countries to reveal their impact on firm performance and sustainable development during the COVID-19 pandemic period. Descriptive statistics, Mann-Whitney U test and a multivariate regression model were employed on two subsamples extracted from Saudi Arabia and France representing developing and developed countries, respectively. The results show that SMEs in France outperformed SMEs in Saudi Arabia during the pandemic period. French SMEs also have showed higher capacity to implement marketing, process, product, and organisational innovative strategies during the lockdown period. In addition, the results reveal that, during that period, marketing innovation practices have improved sustainability and financial performance of SMEs. Finally, the product innovation strategy was not well valued by customers during the pandemic period, which led to a decrease in the financial performance of SMEs in both developing and developed countries. Keywords: sustainable development; SMEs; COVID-19; financial performance; innovation strategy; performance strategy; developing and developed countries Citation: World Review of Entrepreneurship, Management and Sustainable Development, Vol. 20, No. 4 (2024) pp. 421 - 450 PubDate: 2024-07-02T23:20:50-05:00 DOI: 10.1504/WREMSD.2024.139372 Issue No: Vol. 20, No. 4 (2024)
- Farmer's zest for adopting organic basmati rice farming in Jammu
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Authors: Neeru Sidana, Taruna Dubey Pages: 451 - 463 Abstract: The purpose of the paper is to investigate factors influencing farmers to adopt organic farming. Farmers in Jammu district are practising organic as a well as inorganic method of farming. Cross-sectional study was conducted in Jammu district and a sample of 15 farmers was taken for the study and interview was conducted. The factors taken for the study were social, economic, environmental, government and demographic factors. Economic factor, support factor and marketing factors are main factors and the study suggests that farmers fear of reducing yield is the factor which restricts farmer from adopting organic farming farmers demand proper water availability as well as appropriate farm gate price. Farmers want to control price along with maximisation of their bargaining power so that they can get premium price. Keywords: organic; farming; farmer; factor; rice production; basmati; adoption; chemicals; fertilisers Citation: World Review of Entrepreneurship, Management and Sustainable Development, Vol. 20, No. 4 (2024) pp. 451 - 463 PubDate: 2024-07-02T23:20:50-05:00 DOI: 10.1504/WREMSD.2024.139373 Issue No: Vol. 20, No. 4 (2024)
- Enhancing sustainability and performance of supply chain organisations
through rationality-riskiness analysis-
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Authors: Raja Roy, Soma Roychowdhury Pages: 464 - 482 Abstract: The rationality-riskiness issues amongst the members of the supply chain organisations (SCOs), the suppliers, the firm, and the customers, are derived from the communications theory-modified Johari window approach (MJW). The derived issues are then strategically integrated with proactive and reactive approaches being adopted by the SCOs, to model orientation-performance aspects of SCOs. Data collected from 206 participants of medium-size manufacturing organisations located in eastern India has been used to fit the proposed weakness-rationality-risk-dissatisfaction (WRRD) model using structural equation modelling. The results demonstrate acceptable fit values based on the recommended values of various fit indices. Further the measures indicate and aid the SCOs to select and control appropriate risk integrated strategies for enhancing firms' performance and sustainability. Keywords: rationality-riskiness analysis; Johari window; structural equation modelling; supply chain organisations; sustainability; sustainable development Citation: World Review of Entrepreneurship, Management and Sustainable Development, Vol. 20, No. 4 (2024) pp. 464 - 482 PubDate: 2024-07-02T23:20:50-05:00 DOI: 10.1504/WREMSD.2024.139374 Issue No: Vol. 20, No. 4 (2024)
- Exploring teacher's perception towards sustainability in Indian higher
educational institutions-
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Authors: Ruby Sengar, Smriti Pande, Narendra Singh Chaudhary Pages: 483 - 499 Abstract: This study aims to explore the views of teachers from HEIs regarding sustainability in higher education. The qualitative research methods have been employed in this study, which involved in-depth interviews via semi-structured interviews. Interpretative Phenomenological Analysis (IPA) has been used to study and examine in detail the personal, lived-in experiences of the respondents. The study's findings highlight the various issues and challenges preventing higher education institutions from becoming sustainable. The authors have identified and explored that blurred vision of leaders, infrequent policy reviews, unethical conduct, demotivating organisation culture, lack of social contribution and huge investment demands are putting mounting pressure on the institutions and preventing them from being sustainable. Their myopic view of fulfilling short term goals and sheer focus on the profits and money minting are making situations worse. The study provides a framework and suggests ways that the HEIs can adopt to make themselves more sustainable and overcome the challenges that come their way. The present study can be utilised by the organisations and policy-making bodies to understand its various implications and accommodate necessary changes to garner the positive and remove the bottle neck that prevails. Employers can take decisions for the betterment of employees using the present study and devise appropriate policies accordingly. Keywords: HEIs; IPA; interpretative phenomenological analysis; sustainability; higher education; teachers; qualitative study Citation: World Review of Entrepreneurship, Management and Sustainable Development, Vol. 20, No. 4 (2024) pp. 483 - 499 PubDate: 2024-07-02T23:20:50-05:00 DOI: 10.1504/WREMSD.2024.139375 Issue No: Vol. 20, No. 4 (2024)
- Performance appraisal system and employee outcome for sustainable
development of shipping and logistic industry-
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Authors: Shweta, Shakti Prakash, Narendra Singh Pages: 500 - 515 Abstract: The purpose of this paper is to examine how Performance Appraisal System (PAS) and Employee Outcome (EO) are important for the sustainable development of the shipping and logistic industry. This purpose has been achieved by examining the influence of PAS on employees' productivity, motivation, and satisfaction level. To understand the robustness of this relationship, multiple regression, and Confirmatory Factor Analysis (CFA) has been performed by conducting a structured survey method. The findings of this paper revealed that the rewards and appreciation provided to the employees for their work performance has enhanced their motivation and confidence level to perform more challenging tasks at workplace. CFA also revealed that the PAS carries a significant impact on employee satisfaction, productivity, and motivation. The findings are useful for the practitioners to develop an action plan to achieve rationally set targets directly linked to the set goals. Keywords: performance appraisal system; motivation; productivity; satisfaction; reward system; performance based pay; promotion; employee feedback Citation: World Review of Entrepreneurship, Management and Sustainable Development, Vol. 20, No. 4 (2024) pp. 500 - 515 PubDate: 2024-07-02T23:20:50-05:00 DOI: 10.1504/WREMSD.2024.139376 Issue No: Vol. 20, No. 4 (2024)
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