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  Subjects -> ANTHROPOLOGY (Total: 398 journals)
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East Asian Pragmatics
Number of Followers: 8  
 
  Full-text available via subscription Subscription journal
ISSN (Print) 2055-7752 - ISSN (Online) 2055-7760
Published by Equinox Publishing Homepage  [44 journals]
  • The pragmatics of creative language use in East Asian languages

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      Authors: Hongyin Tao, Ryoko Suzuki
      Pages: 297 - 305
      PubDate: 2022-11-29
      DOI: 10.1558/eap.24315
      Issue No: Vol. 7, No. 3 (2022)
       
  • Celebrification and viewer interaction in microcelebrities’ product
           promotion videos

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      Authors: Chi-hua Hsiao
      Pages: 307 - 331
      Abstract: This study adopts virtual ethnography and discourse analysis to investigate celebrification in product promotion videos created by microcelebrities based in Taiwan. To explore the communicative functions of celebrification practices, in particular how product features motivate novel practices, this study focuses on three interrelated levels of analysis on videos and viewers’ comments collected from the microcelebrities’ YouTube channels. First, it examines how microcelebrities use multimodal resources to describe products and advertise them. It then analyses how microcelebrities present themselves via celebrification practices to project images suitable for product brands. It also examines viewers’ comments in response to microcelebrities’ self-presentation and celebrification strategies. It is argued that celebrification in product promotion videos constitutes a creative means of communication for microcelebrities to craft a self according to product features (Goffman, 1959). By highlighting salient aspects of their characters or personas, microcelebrities demonstrate their competence related to promoting products and social protocol.
      PubDate: 2022-11-29
      DOI: 10.1558/eap.23827
      Issue No: Vol. 7, No. 3 (2022)
       
  • Multimodal amusement resonance as a conversation interactional device

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      Authors: Hongyin Tao
      Pages: 333 - 363
      Abstract: The incorporation of materials from the previous speaker in subsequent speaker talk has been variably characterised as repetition (Tannen, 1987), format tying (M. Goodwin, 1990), resonance (Du Bois, 2014) and so forth (henceforth “resonance”). Resonance has been shown to be a pervasive feature of everyday talk-in-interaction. This paper, with data from Mandarin Chinese and American English, shows first that resonance can manifest in multiple modalities, namely morphosyntax, prosody and embodied actions, often simultaneously. Second, it will be shown that the next speaker often does this in the service of creating an amusing effect, or conversational humour. It is proposed that multimodal resonance with amusing effects is an uplifting device in conversation that has a unique impact on the way interaction is managed. As such, investigating such a practice can further our understanding of resonance as a pervasive interactional phenomenon and how multimodality is deployed for coherent courses of action.
      PubDate: 2022-10-24
      DOI: 10.1558/eap.23416
      Issue No: Vol. 7, No. 3 (2022)
       
  • Creativity in compliment responses in Japanese everyday talk

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      Authors: Ryoko Suzuki
      Pages: 365 - 394
      Abstract: This article explores how participants respond to compliments in Japanese everyday interactions. Even though compliments and responses (C-R) make a well-established format that contains a relatively high degree of fixedness and social and temporal restrictions, examinations of video-recorded Japanese conversation data show that a compliment recipient (Rt) handles a compliment delivered by a compliment giver (Gv) in a range of creative uses of language and the body. Focusing on negative responses that often start with iyaiya “no no”, we show that, in addition to formulaic responses, an Rt may add creative comments and/or perform embodied actions to partially accept the compliment or shift the perspective of the compliment. In short, Japanese speakers’ responses to compliments are much more creative and nuanced than previously assumed.
      PubDate: 2022-11-29
      DOI: 10.1558/eap.24313
      Issue No: Vol. 7, No. 3 (2022)
       
  • Language reproduction and coordinated agency through resonant play

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      Authors: Hiroko Takanashi
      Pages: 395 - 423
      Abstract: This article examines how creativity is jointly achieved in playful Japanese conversations, focusing on dialogicality in language form, meaning and the speaker’s agency. The analysis employs “dialogic syntax” and “stancetaking” as the theoretical frameworks of dialogicality and shows that dialogic engagement in talk-in-interaction engenders resonance, creating both similarities and contrasts in parallel structure across utterances. This study points out that such differentiations come from distinctive social actors situated in the indexical field of social life. Injecting stancetaking into dialogic syntax makes it possible to explicitly address the dialogic creation of socially meaningful language reproduction in tandem with constructing the stancetaker’s agency. Moreover, dialogic syntax and stancetaking shed important light on how a playful utterance creates priming effects, prepatterning the subsequent language reproduction in resonance, and prompting stancetakers’ affect to voluntarily contribute something new, engaging with the prior utterances, which develops the play framing activity and enhances shared pleasure.
      PubDate: 2022-10-24
      DOI: 10.1558/eap.23676
      Issue No: Vol. 7, No. 3 (2022)
       
  • Creative multimodal and multilingual puns as and through joint actions in
           Korean media interviews

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      Authors: Mary Shin Kim
      Pages: 425 - 458
      Abstract: This study examines how participants in Korean media talk, specifically talk show interviews, interactively construct puns as and through joint actions. Going beyond puns as humorous wordplay, the study illustrates their interactional and pragmatic functions. A close examination of the sequential positions and interactional contexts of puns in 16 different interviews shows that they recurrently emerge when participants are placed, socially or interactionally, in delicate or difficult situations. Through puns, the participants not only recontextualise the local meaning of a particular target word, but also globally transform the focus and frame of the troublesome ongoing interaction, as well as managing their identities and roles in the interaction. The analysis shows that the participants creatively design puns based on Korean words as well as utilising English words, formulating multilingual puns. The study also demonstrates that puns are often accompanied, triggered or entirely performed by nonlinguistic devices (e.g. body movements, gestures, facial expressions).These multimodal resources play a key role in formulating creative puns, in understanding and responding to puns, and in diverting the trajectory of ongoing interaction.
      PubDate: 2022-10-24
      DOI: 10.1558/eap.23261
      Issue No: Vol. 7, No. 3 (2022)
       
  • Syllabically matched resonance in sound and category

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      Authors: Kyu-hyun Kim
      Pages: 459 - 493
      Abstract: From a conversation-analytic perspective, this article describes how “creative” formulation of resonance is effectuated through dialogic engagement in Korean conversation. It examines various forms of word play and categorisation work accomplished from dialogically engaging a prior utterance, whose features are reproduced in the subsequent utterance, such that resonance arises in an array of “creative” co-construction of adjoined utterances (e.g. in creating playful word play, empathic uptake or a sonorous repetition indexing allusive stance and heightened affect). Syllabic matching figures saliently in this process, shaping resonant sound sequences whose patterning endows talk with “poetic” qualities, sometimes bearing on the organisation of sequence and topic. The findings indicate that the syllable-matching practice furnishes Korean speakers with the means to accomplish “doing being creative” in organising recognisable actions and an undercurrent of flow of talk, through having the dialogical potential of a prior utterance maximally tested, explored and expanded on in syllabic terms.
      PubDate: 2022-10-24
      DOI: 10.1558/eap.23404
      Issue No: Vol. 7, No. 3 (2022)
       
 
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