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- The role of influencers and opinion formers marketing on creative brand
communication
Authors: Miglė Eleonora Černikovaitė, Žaneta Karazijienė
Pages: 371– - 371–
Abstract: The growing power of social media and the fast change of communication forms encourages marketers to explore new ways for brands to communicate creatively and effectively. The aim of this study is to determine how to reveal the involvement of influencers in creative forms of brand communication by analysing (comparatively) the expression of Lithuanian and foreign influencers in social networks. Research methodology and results: analysis academic literature and quantitative content analysis in social networks. Literature analysis reviled, that the main dimensions of communication strategy with influencers involves four stages: setting the objectives of the campaign; setting the criteria to find out right influencer; setting campaign duration and platform; influencer performance analysis. The results of the study showed that one of the most important and most inclusive step is choosing the right influencer. It is important to choose not only based on brand profile, but also to evaluate the potential risks when working with one or another influencer. Brands are recommended to choose those influencers that are not overloaded with another brands,integrate advertising into video format and reveal that their integration is brand advertising, because consumers tend to choose the products or services which are chosen by the celebrities they follow.
PubDate: 2023-06-08
DOI: 10.3846/cs.2023.15722
Issue No: Vol. 16, No. 2 (2023)
- Creativity in distinctive brand assets
Authors: Gabija Velykytė
Pages: 384– - 384–
Abstract: The article discloses creativity in developing brand assets and explores the relationship between creativity, distinctive brand assets, and divergent thinking. The scientific novelty of an article that explores the combination of distinctive brand assets and divergent thinking might lie in its potential to shed new light on how branding strategies can be used to foster creativity. By examining how certain visual and auditory cues associated with a brand can activate divergent thinking, the study could provide insights into how marketers can design more effective branding campaigns that not only increase brand recognition but also inspire consumers to think outside the box. Distinctive brand assets are unique visual and auditory cues that help consumers identify and differentiate a brand from its competitors. Divergent thinking is generating multiple ideas and solutions to a problem. The article argues that successful distinctive brand assets could result from divergent thinking and creativity, as they enable brands to create assets that are not only distinctive but also emotionally resonant and memorable. Ultimately, the article demonstrates how divergent thinking and creativity are critical components in the development and success of distinctive brand assets, which are an essential part of a brand’s overall marketing strategy.
PubDate: 2023-06-12
DOI: 10.3846/cs.2023.19035
Issue No: Vol. 16, No. 2 (2023)
- “The mystery of this journey”: David Herbert Lawrence’s creative
quest to discover true civilization
Authors: Abhik Mukherjee
Pages: 397– - 397–
Abstract: David Herbert Lawrence is famous for telling us to trust the tale, not the artist. When we read the notoriously varied and vital Lawrence, there are many places where he seems to over reach, if not to outright contradict himself. This essay focuses on much of the complexity and ambiguity of Lawrence’s thought and its constantly evolving and even self-contradictory nature. Lawrence understands civilization with his utmost creativity and originality – finding the sun and relating it to the sexual vitality of the man – develops over the various travels. And in this essay, I focus on how this creative development is reflected in the travel writings. The more he travels, the more he discovers the subjugation of the self and the subsequent mechanization of it. The creative struggle to overcome this impotence informs Lawrence’s travel literature. His four travel books, namely Twilight in Italy (originally published in 1916), Sea and Sardinia (originally published in 1921), Mornings in Mexico (originally published 1927), and Sketches of Etruscan Places and Other Italian Essays (originally published 1932) are reflective of different stages in Lawrence’s journey to understand how human beings relate to the world they are integrally part of. Lawrence uses his travel to transcend his own nationality too. Lawrence goes on to assert that he belongs to no country. Surely this relates ironically to his belief in the “spirit of place”. The essay deeply focuses on his continued movement from place to place with deep consideration of this complex belief.
PubDate: 2023-06-16
DOI: 10.3846/cs.2023.15451
Issue No: Vol. 16, No. 2 (2023)
- Impact of full-scale models on students’ creativity in basic design
course
Authors: Mohammed Elaby, Hany Mohamed, Mohamed Wafa, Sayed Sweilam
Pages: 411– - 411–
Abstract: Designing and implementing full-scale models by architecture students is one of the most difficult and uncommon experiences in design education. The study evaluates the impact of this experience on the development of creative design skills among first-year students. This is achieved by applying a methodology that combines quantitative analysis of learning outcomes, especially those associated with the skills of Basic Design courses, with qualitative analysis of sketches, scaled and full models, and video recordings of students during design and implementation stages. This study provides experimental support for the use of full-scale models in design education to develop students’ creative skills, in addition to discussing opportunities and challenges to help faculty and researchers in the field of design education.
PubDate: 2023-06-22
DOI: 10.3846/cs.2023.15718
Issue No: Vol. 16, No. 2 (2023)
- Mental models and creative thinking skills in students’ physics
learning
Authors: John Rafafy Batlolona, Markus Diantoro
Pages: 433– - 433–
Abstract: The study of mental models and creative thinking skills in students’ physics learning with the problem-based learning model has been scarce. This study aimed to analyze the relationship between mental models and creative thinking skills in high school students. Many previous research findings explain a relationship between mental models and creative thinking skills among students at the university level and workers. This mixed-methods study was conducted on high school students in Malang, East Java, Indonesia, aged between 14 and 15 years. The instrument used is in the form of mental models and creative thinking skills test questions. This finding explains no relationship between mental models and creative thinking skills because learning has not fully empowered mental models and creative thinking skills. On the other hand, learning at the previous level, students’ knowledge is still fragmented, so that is incomplete. Therefore, at the high school level, they need help to improve their mental models and creative thinking skills. This finding implies that teachers in developing learning materials, tools, and instruments must pay attention to the level of student knowledge so that learning can be more optimal.
PubDate: 2023-06-23
DOI: 10.3846/cs.2023.14743
Issue No: Vol. 16, No. 2 (2023)
- A phenomenological reply to Gary Marcus and Ernest Davis’s Rebooting AI:
building artificial intelligence we can trust: contributing to the
creation of general artificial intelligence
Authors: Joaquin Trujillo
Pages: 448 - 464
Abstract: Marcus and Davis’s Rebooting AI: Building Artificial Intelligence We Can Trust (2019) describes the narrowness of current artificial intelligence, posits constituents of human intelligence it contends artificial intelligence (AI) must reproduce to achieve a general (broad) formulation, and envisages the contributions of general AI to human living. This article (1) reviews Marcus and Davis’s argument, (2) phenomenologically evaluates their interpretation of human intelligence, and (3) discloses the moral inconsistencies implied by their vision of the relation between general AI and human being. Transcendental and hermeneutic phenomenological perspectives are employed to address the range of phenomena the authors affiliate with human intelligence.
PubDate: 2023-07-28
DOI: 10.3846/cs.2023.16193
Issue No: Vol. 16, No. 2 (2023)
- The role of divergent thinking in interpersonal trust during the COVID-19
pandemic: creative aspects
Authors: Massimiliano Palmiero, Rocco Palumbo, Irene Ceccato, Pasquale La Malva, Adolfo Di Crosta, Giulia Fusi, Maura Crepaldi, Maria Luisa Rusconi, Alberto Di Domenico
Pages: 465– - 465–
Abstract: Interpersonal trust relies on positive expectations about other people. Social psychology distinguishes ingroup (individuals share social identity, e.g., family) from outgroup trust (individuals do not share social identity, e.g., strangers). We conducted an experimental study to test if divergent thinking, which relies on an inclusive processing mode, differently affected ingroup and outgroup trust during the lockdown due to the COVID-19 pandemic. A sample of 114 healthy college students, with no prior or current COVID-19 infection (mean age = 23.66, sd = 2.53, 89% women) was recruited. Interpersonal trust was measured by three ingroup and three outgroup trust items. Divergent thinking was measured by the alternative uses task, which asked to find alternative uses for common objects. Divergent thinking was scored by two independent raters in terms of fluency and quality of ideas. To control for generalized anxiety and mood states, the generalized anxiety disorder scale and the Positive and Negative Affect Schedule were administered, respectively. To control for the inclusiveness of divergent thinking performance, the alternative uses task was administered using three types of instructions. Thus, the sample was divided in three groups of 38 participants according to the divergent thinking task instructions: “be-fluent: find as many different uses for the objects”, “be-creative: find creative uses for the objects”, and “be fluent and creative: find as many different and creative uses of the objects”. The hierarchical regression analyses showed that the quality, but not the quantity of divergent thinking positively predicted only outgroup trust, whereas the mood positively predicted ingroup trust. Divergent thinking task instructions did not affect interpersonal trust. Thus, in the context of the COVID-19 pandemic, the quality of divergent thinking supports only outgroup trust based on the inclusive processing mode, meaning that people showing high ability to produce uncommon, remote and clever ideas are more inclusive and by consequence more prone to trust strangers. Limitations and implications are discussed.
PubDate: 2023-08-04
DOI: 10.3846/cs.2023.15946
Issue No: Vol. 16, No. 2 (2023)
- The correlation between architecture students’ ambiguity tolerance and
their creativity: negative capability inside the design studio
Authors: Naiera Ebrahim Mahmoud, Shaimaa Mohamed Kamel, Tamer Samir Hamza
Pages: 479– - 479–
Abstract: This research aims at shedding light on one of the needed skills inside the architectural design studio; that is, tolerance of ambiguity. Since design problems are characterized by complexity, unfamiliarity, and ambiguity; design process is described as a process where ambiguity is progressively resolved. Design process engenders negative feelings especially during experiencing states of not knowing and being stuck. However, most of architecture students, who are new to design process, find states of uncertainty and confusion threatening, annoying, and unnerving. Hence, the ability to navigate these negative feelings and work efficiently is important in creative design thinking. This skill is linked to a philosophical notion called negative capability; which means to have the ability to work amidst uncertainty despite the negative associations. Therefore, the researcher attempts to demonstrate the significance of negative capability, i.e. ambiguity tolerance, to students’ design performance via revealing its influence on their creativity and design behavior. The researcher aims at exploring the relation between architecture students’ attitudes towards ambiguity and their creativity via qualitative study. By recruiting 237 architecture students and assessing their ambiguity tolerance and creative thinking, the analysis revealed a significant correlation between the two variables.
PubDate: 2023-08-09
DOI: 10.3846/cs.2023.17461
Issue No: Vol. 16, No. 2 (2023)
- Self-regulated learning and creative thinking skills of elementary school
students in the distance education during the COVID-19 pandemic
Authors: Ika Maryani, Ummu Estriningrum, Zalik Nuryana
Pages: 496– - 496–
Abstract: The research aimed to know the relation between self-regulated learning and creative thinking skills of elementary school students in the distance education during COVID-19 pandemic. Self-regulated learning and creative thinking skills are needed by elementary school students. They train the students’ cognitive development during the learning process and prepare them for the next educational level. Teachers should guide, encourage, and implement appropriate learning strategies to improve the students’ self-regulated learning and creative thinking skills. It employed a quantitative approach with ex post facto and survey methods. The sample was 121 elementary school students taken randomly in Sleman Regency, Indonesia. The data were collected using a Likert scale questionnaire. The results showed that the students’ self-regulated learning level was in the moderate category, which was the highest frequency. The creative thinking skills also reached the same level and frequency. Further, self-regulated learning and creative thinking skills were correlated with a high correlation coefficient rate (R = 0.856). Therefore, it is recommended that teachers use a learning method that can activate and develop the self-regulated learning to increase the students’ creative thinking skills.
PubDate: 2023-08-22
DOI: 10.3846/cs.2023.15278
Issue No: Vol. 16, No. 2 (2023)
- An examination of a few antecedents of green creativity using structural
equation modeling
Authors: Manakkattil Mohammed Ismail Sulphey, Nasser Saad Al-Kahtani, Nabil Ahmed Mareai Senan, Anass Hamad Elneel Adow
Pages: 509– - 509–
Abstract: Green creativity is developing original and practical ideas that could result in green products and services. Moreover, as stakeholders favour environmentally responsible policies and practices, organizations are shifting towards green business models and initiatives. Though there is extensive literature on various green behaviours, there is a lack of a clear understanding of what motivates green creativity. The present study bridges this research gap by identifying employee green behaviour, green shared vision, and green value as antecedents of green creativity. The study used structural equation modeling, based on data from 384 respondents, to analyze the relationship between the variables. The findings revealed significant positive relationships between the variables, supporting the model developed for the study. The study’s findings can help organizational leaders to enhance green creativity and consequent innovations by encouraging and facilitating employee green behaviour, green shared vision, and green value.
PubDate: 2023-08-29
DOI: 10.3846/cs.2023.17350
Issue No: Vol. 16, No. 2 (2023)
- Lithuanian theatres during the COVID-19 pandemic: an eagerness to create
and to watch
Authors: Asta Petrikienė
Pages: 529– - 529–
Abstract: The unprecedented circumstances created by the COVID-19 pandemic significantly changed the usual processes of work throughout the creative industries. In case of theatre, the companies could no longer perform in the usual facilities and rehearsals were restricted. Theatre artists reacted differently to the new conditions dictated by the COVID-19 pandemic. Facing restrictions of working in contact mode some sought ways to adapt and not only create but also present performances to audiences online, others chose to deny the forms of mediatized theatre, as if waiting for the times to change. The aim of this article is to review the dynamics of theatre attendance in Lithuania in the 2018–2020 period. Data from yearly reports of state funded theatres reveal how many viewers visited Lithuanian theatres physically and how many performances were watched online. The analysis of this data provides an insight into the changes in the number of viewers compared to the pre-COVID-19-pandemic years and answers the question of whether performances on Internet platforms attracted a significant number of online audiences. The results of the analysis are indicative of the sustainability of the demand for views of performances online.
PubDate: 2023-08-30
DOI: 10.3846/cs.2023.19042
Issue No: Vol. 16, No. 2 (2023)
- “Creative placemaking”: a conceptual model fostering social cohesion
in community spaces within residential environments
Authors: Shanta Pragyan Dash, N. Lakshmi Thilagam
Pages: 541– - 541–
Abstract: There has been research on the significance of placemaking as a process for user health and well-being and how that affects their way of life in urban planning and development. Creative placemaking, one of the most effective paradigms for making social sustainability, lacks community attributes for social cohesion in planning and design techniques for community spaces, which is the focus of the study. A conceptual model for the inclusion of the concept of creative placemaking in community open spaces to enhance social cohesion in residential environments are proposed in this study. The study employs a qualitative approach to determine the elements and indicators of creative place placemaking considering placemaking as a social process. Community open spaces in a residential neighbourhood were shown to be developing creative placemaking indicators based on theoretical Research VIZ: a) place attachment, b) connection to nature, c) sense of place, d) place memory, e) happy place mapping, and f) image and identity that altogether significantly could contribute towards effective social cohesion in these spaces.
PubDate: 2023-09-07
DOI: 10.3846/cs.2023.16497
Issue No: Vol. 16, No. 2 (2023)
- Human creativity during COVID-19 pandemic: the project Pandemic Objects as
an example of sociological reflections on design
Authors: Paulina Rojek-Adamek
Pages: 565– - 565–
Abstract: This article proposes to look at how the COVID-19 pandemic has affected the valuation of the world of material culture, and how the subject itself can become an inspiration to describe this particular time. Naive anthropomorphism, and thus criticism of the view of the superior role of human, although present for many years, has taken on a new meaning at this particular time. As a theoretical framework for presenting the proposed issues, I adopt the reference to the interpretation of the concept of an “object” present in the social sciences and humanities, as well as the role of designers and the explication of design in the literature. The picture will be complemented by a reference to the Pandemic Objects project, implemented in 2020 by the Victoria and Albert Museum in London, United Kingdom.
PubDate: 2023-09-07
DOI: 10.3846/cs.2023.16838
Issue No: Vol. 16, No. 2 (2023)
- A creative model of entrepreneurship learning to improve self-efficacy,
entrepreneurial intention, and student achievement
Authors: Saidun Hutasuhut, Thamrin Thamrin, Muhammad Ridwan
Pages: 578– - 578–
Abstract: This study aims to produce a valid, practical and effective model of entrepreneurial learning to achieve human resources with high level of knowledge and entrepreneurial spirit, and it uses Albert Bandura’s social cognitive theory and self-efficacy. Self-efficacy is someone’s belief or confidence to implement a variety of activities based on the knowledge, experience and skills possessed. The study was conducted at State University of Medan, Indonesia and some small companies. The population was the whole 2016 classes studying entrepreneurship at State University of Medan and all the small businesses in Medan, North Sumatra, Indonesia. Four classes in the Faculty of Economics and four companies were selected by purposive random sampling. The development research method used: 1) initial investigation, 2) design, 3) realization (construction), and 4) testing, evaluation, revision. The sample was used for the application and experimentation of the learning model, and the companies were for students’ internship/observation. The quality of the models was assessed using the indicators of validity, practicality, and effectiveness. The validity was tested by experts of instructional model. The effectiveness was measured by comparing 1) self-efficacy, 2) entrepreneurial intention, and 3) the improvement of learning achievement by Student’s t-test. The research findings proved that the application of business-based entrepreneurial learning model can positively and significantly improve students’ entrepreneurial intention, but it cannot improve the academic achievement of students.
PubDate: 2023-09-20
DOI: 10.3846/cs.2023.13468
Issue No: Vol. 16, No. 2 (2023)
- Creative self-efficacy: a comparative study of outstanding and ordinary
students in the United Arab Emirates
Authors: Ziyad Kamel Ellala, Jamal Hassan Abu-Attiyeh, Abdoulaye Kaba, Tamim Ahmed Jabarah
Pages: 593– - 593–
Abstract: This study investigated the self-efficacy performance of outstanding and ordinary students. The study determined the level of creative self-efficacy among outstanding and ordinary students. A total of 76 undergraduates participated in the study, 37 outstanding students, and 39 ordinary students. Data were collected using an online survey questionnaire. The questionnaire consisted of the Abbott scale of creative self-efficacy. The scale contains 21 items that cover self-efficacy in creative thinking and self-efficacy in creative performance. The findings of the study showed that the level of creative self-efficacy is high among the participants. The results of the study revealed statistically significant differences due to gender variables in favour of male students. Similarly, significant differences are found in the total score of the Abbott scale of creative self-efficacy in favour of the outstanding students. The study offers several recommendations.
PubDate: 2023-09-20
DOI: 10.3846/cs.2023.17013
Issue No: Vol. 16, No. 2 (2023)
- Comparative study in the paradigm of art research and art creation
Authors: Bambang Sunarto
Pages: 604 - 623
Abstract: This article reveals the epistemology of the pillars of existence between art research and artistic creation. The main focus is to tell about the nature of the paradigm, especially the paradigm of research and artistic creation. This discussion is necessary because both have been present as art disciplines that have received wide attention in the academic world. This paper elaborates ideographically on the thoughts of researchers and artists comprehensively when researching and creating art. The aim is to improve epistemological literacy in learning the implementation of research and creating works of art with strong pillars of existence. Anyone concerned with research and art creation has significant potential to carry out academic tasks. Whoever they are, they need a pillar of existence as the basis for intellectual performance. This article describes the nature of the pillars of existence in art research activities and the nature of the pillars of existence in art creation activities. The elements of the two paradigms, the relationship between the pillars of existence, and the elements of the paradigm will receive great attention. This explanation has an important meaning, namely to foster regular reasoning in the development of the paradigm of researchers and art creators, as well as to stimulate the spirit to be accountable for their work academically for art researchers and creators.
PubDate: 2023-09-26
DOI: 10.3846/cs.2023.16789
Issue No: Vol. 16, No. 2 (2023)
- Cultural materialist reading: visualizing dominant ideologies and
dissident discourses in the creative graphic panels of Munnu: A Boy from
Kashmir
Authors: Manjula Selvam, Sangeeta Mukherjee
Pages: 624– - 624–
Abstract: One of the prominent theories of cultural studies is cultural materialism, which has its base on the theory of Marxism. Much of the research work done regarding cultural materialism is on Renaissance literature; the development of the theory itself is through the studies conducted on the plays of William Shakespeare, who is one of the epitomes of Renaissance literature. This paper aims to be a unique cultural materialist reading done on a graphic novel based on Kashmir, Indian subcontinent. Kashmir is one of the most desired lands on Earth; it has also been a land of contest right from 1947. This article attempts to explore Malik Sajad’s reflection of the Kashmiri society by analyzing and discussing graphic panels from Munnu: A Boy from Kashmir (originally published in 2015) in the light of cultural materialism. Since cultural materialism admits that a text mirrors the socio-cultural and political life of a society; it has been used for interpreting this Kashmir-based graphic novel which is a blend of image and words. This graphic memoir offers a unique narration of the political and societal lives of Kashmiris through the creative deployment of an anthropomorphic metaphor. This study shows how Sajad graphically reflects the dominant ideology and dissident discourses in these panels.
PubDate: 2023-10-04
DOI: 10.3846/cs.2023.14785
Issue No: Vol. 16, No. 2 (2023)
- Tradition and modernization: dialectical tensions in creative religious
practices of the Sundanese urban communities
Authors: Zayadi Zayadi
Pages: 637– - 637–
Abstract: This study focuses on the religious construction of Sundanese urban communities in the city of Bandung, West Java, Indonesia, which is characterized by dialectical tensions between the need to preserve tradition and the desire to adapt to modernization. These tensions have led to the emergence of various forms of creative and ambiguous religious and cultural practices. The study is based on ethnographic research conducted among the Sundanese urban communities in Bandung, using literature documentation, observations, and interviews as data collection methods. The study findings reveal that the religious practices of Sundanese urban communities are shaped by the diverse elements of urban life. The religious practices are ambiguous due to the dialectical tensions between preserving tradition and adapting to modernization, rationality and irrationality, personal freedom and communal identity, and cultural wisdom values and exclusive Islamic teachings. The unique urban-cultural religious phenomena, such as urban Sufism, hijra (South Asia) movements, religious-identity politics, or the preservation of Sundanese cultural rites with Islamic content, are examples of the religious creativity that emerges as a result of the communities’ understanding of the application of faith in the midst of ideological cultural traditions and pragmatic interests. The study results offer a sociological perspective on the modern life of Sundanese urban communities, where the application of theological-traditional values of religious teachings and pragmatic-modern values of urban life leads to creative constructions.
PubDate: 2023-10-12
DOI: 10.3846/cs.2023.18307
Issue No: Vol. 16, No. 2 (2023)
- The influence of philosophical mentality and spiritual intelligence on
creativity of employees mediated by organizational commitment
Authors: Mohammad Khalilzadeh, Arman Bahari, Mojtaba Kiaee
Pages: 650– - 650–
Abstract: The root of organizational creativity depends on employee’s creativity and any factor increasing the staff ’s creativity. In recent years, specific features of the mind and the role of emotions in people are considered a competitive advantage that has been at the center of attention by organizations. Therefore, the present study focused on the relationship between spiritual intelligence and philosophical mentality on employee creativity and the mediating role of organizational commitment. To analyze the conceptual model of research, philosophical mentality the Smith’s Wellbeing Questionnaire for Workers, spiritual intelligence King’s Questionnaire, organizational commitment Allen and Meyer’s Organizational Commitment Scale, and organizational creativity Randsip’s Creativity Questionnaire were used for collecting data. Data analysis was performed using Pearson correlation coefficient and analysis of variance. The statistical sample included 278 employees of factories located in industrial towns of Isfahan, Iran. The results indicated the positive relationships between philosophical mentality and creativity, philosophical mentality and organizational commitment, spiritual intelligence and employee creativity, spiritual intelligence and organizational commitment, organizational commitment, and employee creativity. In addition, philosophical mentality and spiritual intelligence can affect the employee’s creativity through organizational commitment as a mediator variable.
PubDate: 2023-10-12
DOI: 10.3846/cs.2023.16462
Issue No: Vol. 16, No. 2 (2023)
- Innovation and creativity in batik motif design: a study of
students’ art theses
Authors: Guntur Guntur, Ponimin Ponimin, Muhammad Arif Jati Purnomo
Pages: 668– - 668–
Abstract: This article discusses the process and products of innovation in batik motif design in the Fashion Design study program of the Faculty of Art and Design in Indonesian Institute of the Arts, Surakarta, Indonesia. The research population is 15 students and the report descriptions of each of their art theses. In the context of the innovation process, it was found that artefacts, ceremonies, legends, nature, and performing art phenomena all served as sources of inspiration for innovation in the design of batik motifs which were manifested in various alternative sketches, developed to become selected sketches, and perfected in the final design. In the context of the products of innovation, it was found that the innovations in batik motif design were based on single and multiple motifs that were arranged based on repetition, single, additive, and hypotactic patterns on the medium of a large piece of cloth, using techniques of drawing, dabbing, and painting, to become a piece of batik cloth or a batik painting.
PubDate: 2023-10-18
DOI: 10.3846/cs.2023.14838
Issue No: Vol. 16, No. 2 (2023)
- An innovation place model for the analysis of creativity and social
innovativeness in selected French and Polish metropolises
Authors: Krzysztof Bierwiaczonek, Robert Pyka
Pages: 682– - 682–
Abstract: The article’s starting point is the assumption that, because of their socio-cultural and economic diversity, density, and complexity of interaction systems, metropolises provide a sufficient basis for creating innovation – including social innovation emerging from residents’ grassroots activities. Such perspective emphasises the importance of the creative potential of residents, as materialised in emerging innovation places and collectives operating and dispersed throughout the city. Assuming such a perspective made it possible to build an original model for this study of an innovation place that combines the features of classical and dynamic theories of place. In the empirical portion of the article, the data obtained during the study of ten selected innovation places located in three European metropolises are analysed. The study used qualitative methodology: in-depth interviews and observations. The study’s main objective was to assess the utility of the model of the innovation place as a tool for identifying and analysing metropolitan social innovation. This objective has been achieved, and the data obtained showed that, by using the model with characteristics typical of an innovation place, it is possible to effectively analyse the process of creating social innovation, indicate its determinants, and reveal differences in the innovation places under study.
PubDate: 2023-10-31
DOI: 10.3846/cs.2023.17043
Issue No: Vol. 16, No. 2 (2023)
- Perceptions of preservice preschool teachers on concept of creativity
Authors: Güneş Sali, İpek Özbay Özdemir
Pages: 708– - 708–
Abstract: The aim of this study is to determine perceptions of preservice preschool teachers on concept of creativity. Sixty preservice preschool teachers were included in the study conducted with the qualitative research design. In the first stage of the data collection process, the preservice preschool teachers were asked to define creativity. In the second stage, they were asked to explain the concept of creativity by drawing a picture. They were allowed to write explanations on their pictures about what they had drawn. The data of the study included definitions and pictures made by the preservice preschool teachers. Content analysis method was employed to analyse the data. The findings of the study indicated that preservice preschool teachers emphasised that an individual should have some personality traits to exhibit creativity, they reflected this on the pictures they drew, they highlighted that a person’s creative ideas during the creativity process should be at most original, they also reflected the creativity process on their pictures they drew, they declared that a creative product should have an original and functional/useful quality, they reflected creativity as the ability to produce a functional (useful) and original product on the pictures they drew for the creative product, and they stated that the environmental features supporting the formation of creativity should be free and natural without any limitation, restriction and direction.
PubDate: 2023-10-31
DOI: 10.3846/cs.2023.16091
Issue No: Vol. 16, No. 2 (2023)
- Creativity of Kazakh people in the context of kara jorga dance:
preservation and development prospects of Kazakh cultural heritage
Authors: Gulnara Saitova, Gulnara Jumasseitova, Aigul Kulbekova, Alima Moldakhmetova, Toigan Izim
Pages: 726– - 726–
Abstract: This research is devoted to the study of the examples of the early Kazakh folk dance kara jorga, also referred to as the dance of joints, preserved on the territory of Kazakhstan, China, Mongolia, and the Altai Region (Western Siberia, Russia). Research based on a generalized art history analysis, the characteristics of the performance of Kazakh dances on the territory of China, Mongolia, the Altai Region, and Kazakhstan are presented. The results of the study were obtained with the help of the historical analysis of the traditional culture of the Kazakhs of the 20th and the beginning of the 21st centuries, search expeditions, the study of scientific and methodological methods of professional and creative skills of performers, as well as the performing, research, and pedagogical experience that we have accumulated. Research includes analysis dance kara jorga in the aspect of “first” and “second” existence. It is considered in the context of two components of creativity (first – novelty, second – usefullness, effectiveness, or value) and the prospects of its application in the field of dance therapy.
PubDate: 2023-11-24
DOI: 10.3846/cs.2023.16695
Issue No: Vol. 16, No. 2 (2023)
- Exploring the creative possibility of a hybrid design thinking workshop
through finding solutions for children’s safety in the childcare
environment
Authors: Hyun-Kyung Lee, Min Kyong Kim, Minji Lee
Pages: 740– - 740–
Abstract: Design thinking process has two ways of on and off-line. In the online method, it facilitates communication more freely through the setting of anonymity, while the offline method allows participants to understand the comprehensive context of the workshop. This study investigates the creative possibility of a hybrid design thinking process through a workshop using “camera-off ”: anonymous setting, “camera-on”: open setting, and instant visualization to find solutions for children’s safety in the childcare environment. In the methodology, a qualitative method of three-dimensional interviews and observations were used to collect the active participants’ opinions, and then the content analysis and the descriptive analysis were conducted. Three major childcare-related problems were noted during the workshop observations: 1) safety issues from children’s physical activities; 2) teachers’ excessive stress in childcare facilities, and 3) communication problems between parents and teachers. It was suggested that creative smart devices and artificial intelligence technologies could be helpful to relieve these problems. In insights of the hybrid design thinking workshop, the following points were noted: 1) active participants could freely share ideas in anonymous setting with “camera-off”; 2) active participants could understand various desires of diverse fields with “camera-on”, and 3) active participants could understand find core problems and solutions through instant visualization. Hybrid design thinking is an creative method for understanding problems and finding solutions.
PubDate: 2023-11-28
DOI: 10.3846/cs.2023.17030
Issue No: Vol. 16, No. 2 (2023)
- “Things ain’t what they used to be”: business subfields benefitting
from jazz to foster creativity
Authors: Arvi Kuura, Iñaki Sandoval
Pages: 762– - 762–
Abstract: Tenors like “bring in the arts and get the creativity for free” have attracted business practitioners and researchers, and this “intersection” of business and arts has developed into a study field. Metaphorical learning from arts involves musical, also theatrical, and terpsichorean improvisation. Not surprisingly, several subfields in business – entrepreneurship, project, process, and service management – as well as other business and non-business fields – have been “jazzed”. Another strengthening trend is linking different (sub)fields and fostering mutual learning. The paper seeks for novel possibilities to learn from jazz and to support further mutual learning and linking of disserted business, also non-business fields. Nowadays traditional business models and services are moving towards problem-solving and adaptation to change, implementing creativity and improvisation. Taking a fresh stock of relevant academic literature and discussion revealed the increasing importance of organizational improvisation. Jazz (music and arts) appeared to be a fruitful metaphor and source of learning. As differences appeared across the examined fields, possibilities for learning from jazz, as well as for mutual learning are not yet depleted. This paper provides insights to further learning from the jazz approach, as well as mutual learning and enrichment between the examined subfields.
PubDate: 2023-11-30
DOI: 10.3846/cs.2023.15883
Issue No: Vol. 16, No. 2 (2023)
- Use of Kahoot! and Jamboard for the realization and organization of
creative school activities during the COVID-19 pandemic
Authors: Ricardo-Adán Salas-Rueda, Ana-Libia Eslava-Cervantes, Clara Alvarado-Zamorano
Pages: 784– - 784–
Abstract: This mixed study analyzes the students’ perception about the use of Kahoot! and Jamboard in the teaching–learning process about the English language during the COVID-19 pandemic through data science. Kahoot! is a web tool that facilitates and promotes the participation between the educator and students through the realization of digital games and Jamboard is a virtual wall that allows the active role through the dissemination of information and exchange of ideas. The participants are 30 students of Design and Visual Communication who took the English Language course in the distance modality at the National Autonomous University of Mexico, Mexico, during the 2020 school year. The results of the machine learning technique indicate that the realization of digital games in Kahoot! and the dissemination and exchange of information in Jamboard positively influence the motivation, assimilation of knowledge and participation of the students during the Verbs Unit. Data science identified 6 predictive models on the use of these technological tools in the educational process about the English language through the decision tree technique. Finally, educators have the opportunity to create new virtual spaces and promote the active role of the students by incorporating Kahoot! and Jamboard in the school activities during the COVID-19 pandemic.
PubDate: 2023-12-01
DOI: 10.3846/cs.2023.15875
Issue No: Vol. 16, No. 2 (2023)
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