JournalTOCs

Health Marketing Quarterly
Journal Prestige (SJR): 0.203

Number of Followers: 2

Hybrid journal (It can contain Open Access articles)
ISSN (Print) 0735-9683 - ISSN (Online) 1545-0864
Published by Taylor and Francis

[2652 journals]

Driving and evaluating social impact in health marketing
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  Authors: Joy Parkinson Jay Naidu Faculty of Law; Business, Australian Catholic University, Brisbane, Australia
  Pages: 113 - 129
  Abstract: Volume 41, Issue 2, April-June 2024, Page 113-129
  .
  
  Citation: Health Marketing Quarterly
  PubDate: 2024-07-16T06:02:55Z
  DOI: 10.1080/07359683.2024.2363568
  Issue No: Vol. 41, No. 2 (2024)
Using the social cognitive theory to examine spontaneous attempts to quit
illicit substance use
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  Authors: Omar F. Attarabeen Fadi Alkhateeb Michael Rudolph Charles “CK” Babcock Ahmad Hanif Rana Moawad Rowida Mohamed Isha Patel Hoai-An Truong Nile M. Khanfar a University of Maryland Eastern Shore; Princess Anne, MD, USAb South College School of Pharmacy, Knoxville, TN, USAc School of Medical Sciences, Lincoln Memorial University, Harrogate, TN, USAd Vandalia Health, Charleston Area Medical Center, Charleston, WV, USAe West Virginia University School of Pharmacy, Morgantown, WV, USAf Walgreens Pharmacy, Ashland, KY, USAg Department of Medical Social Sciences, Northwestern University, Chicago, IL, USAh Lewis College of Business, Marshall University, Huntington, WV, USAi College of Pharmacy, Nova Southeastern University, Palm Beach, FL, USA
  Pages: 1 - 17
  Abstract: .
  
  Citation: Health Marketing Quarterly
  PubDate: 2024-07-15T03:02:11Z
  DOI: 10.1080/07359683.2024.2380118
Examining influences of personal factors on the first- and third-person
evaluations of public health issues among young adults
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  Authors: Yongick Jeong Jessica Shaw a Manship School of Mass Communication; Louisiana State University, Baton Rouge, LA, USAb Hussman School of Journalism Media, University of North Carolina at Chapel Hill, Chapel Hill, NC, USA
  Pages: 1 - 19
  Abstract: .
  
  Citation: Health Marketing Quarterly
  PubDate: 2024-06-05T12:36:48Z
  DOI: 10.1080/07359683.2024.2362476
The effect of consumer-perceived COVID-19 ad value on health-protective
behavior: Mediating role of engagement
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  Authors: Mir Abdur Rafeh Amir Zaib Abbasi Linda D. Hollebeek Muhammad Asghar Ali Ding Hooi Ting a Department of Management Science; Shaheed Zulfikar Ali Bhutto Institute of Science Humanities, Universiti Teknologi PETRONAS, Tronoh, Malaysia
  Pages: 1 - 32
  Abstract: .
  
  Citation: Health Marketing Quarterly
  PubDate: 2024-06-04T12:43:36Z
  DOI: 10.1080/07359683.2024.2355378
Social networking: An analysis of health-related social support messages
posted in a Facebook group for Kashmiri women
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  Authors: ArbeenaMohd AsifInstitute of Kashmir Studies; University of Kashmir, Srinagar, Jammu & Kashmir, IndiaArbeena is a Doctoral Scholar in Mass Communication Media, Digital Media.
  Pages: 1 - 23
  Abstract: .
  
  Citation: Health Marketing Quarterly
  PubDate: 2024-05-22T09:21:36Z
  DOI: 10.1080/07359683.2024.2346685
The impact of patient experience dimensions on hospitals reputation and
electronic word-of-mouth
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  Authors: Emerson Wagner MainardesEsla Lessa BorbaRubia Bottacine DalviFUCAPE Business School; Vitória, ES, Brazil
  Pages: 1 - 31
  Abstract: .
  
  Citation: Health Marketing Quarterly
  PubDate: 2024-05-17T01:16:01Z
  DOI: 10.1080/07359683.2024.2355380
Barriers to intention to adopt telemedicine: The interplay between
exposure, trust, and convenience
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  Authors: Carleton T. BrownRobert ZinkoLouis NgamassiElvis NdembeChristopher Furnera College of Business; Prairie View A&M University, Prairie View, TX, USAb College of Business, East Carolina University, Greenville, NC, USA
  Pages: 1 - 23
  Abstract: .
  
  Citation: Health Marketing Quarterly
  PubDate: 2024-05-17T01:14:02Z
  DOI: 10.1080/07359683.2024.2355379
Firm-created content on YouTube for product promotion - A thematic
analysis for menstrual cup
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  Authors: Anupama Chirag DavePriyanka BehraniSchool of Business & Law; Navrachana University, Vadodara, Gujarat, India
  Pages: 1 - 18
  Abstract: .
  
  Citation: Health Marketing Quarterly
  PubDate: 2024-05-14T02:45:11Z
  DOI: 10.1080/07359683.2024.2352189
Understanding covid-19 prevention behaviours: Implications for social and
health marketers for the prevention of future pandemics
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  Authors: Isaac Sewornu CoffieElikem Chosniel OclooErnest Yaw Tweneboah-KoduahVictoria Manna Department of Marketing; Accra Technical University, Accra Institute of Technology, Accra Ghanab Department of Marketing, Accra Technical University, Accra, Ghanac Department of Marketing Entrepreneurship, University of Ghana Business School, Accra Ghana
  Pages: 1 - 24
  Abstract: .
  
  Citation: Health Marketing Quarterly
  PubDate: 2024-05-11T10:25:02Z
  DOI: 10.1080/07359683.2024.2352187
Healthcare access for pregnant women in a rural developing country
context: Formal and informal institutional challenges
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  Authors: Renu EmileJayne KrisjanousMaedhavini BangaDjavlonbek Kadirova Jindal Global Law School; O.P. Jindal Global University, Sonipat (NCR of Delhi), Haryana, Indiab School of Marketing Saatchi, Jakarta, Indonesia
  Pages: 1 - 19
  Abstract: .
  
  Citation: Health Marketing Quarterly
  PubDate: 2024-05-11T01:11:02Z
  DOI: 10.1080/07359683.2024.2347047
Healthcare processes for parent participation in neonatal intensive care
units: A self-determination theory perspective
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  Authors: Steven W. RayburnSidney AndersonYamile C. Jacksona Marketing; Texas State University, San Marcos, TX, USAb CEO, Nurtured by Design, Sugar Land, TX, USA
  Pages: 1 - 22
  Abstract: .
  
  Citation: Health Marketing Quarterly
  PubDate: 2024-04-22T09:14:43Z
  DOI: 10.1080/07359683.2024.2344926
Promoting new users’ online health consultation services usage
behavior strategically
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  Authors: Annie ChenWei-Min ChuNorman Penga Roehampton Business School; Roehampton University, London, United Kingdomb Division Chief of Family Medicine, Taichung Veterans General Hospital, Taichung, Taiwanc National Yang Ming Chiao Tung University, Hsinchu, Taiwand Glasgow School for Business Society, Glasgow Caledonian University, Glasgow, United Kingdom
  Pages: 1 - 26
  Abstract: .
  
  Citation: Health Marketing Quarterly
  PubDate: 2024-04-18T12:12:48Z
  DOI: 10.1080/07359683.2024.2340196
A meta-analysis of technology acceptance in healthcare from the
consumer’s perspective
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  Authors: Xinyu WeiYing CaoXianghui PengVictor Prybutoka College of Business; California State University, Chico, CA, USAb Black School of Business, Penn State Behrend, Erie, PA, USAc G. Brint Ryan College of Business, University of North Texas, Denton, TX, USA
  Pages: 1 - 22
  Abstract: .
  
  Citation: Health Marketing Quarterly
  PubDate: 2024-02-29T12:51:17Z
  DOI: 10.1080/07359683.2024.2316425
The rules of mature sex: Sexual scripts and the global challenge of rising
STIs
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  Authors: Natalie BowringRebekah Russell-Bennetta Training Centre for Behavioural Insights for Technology Adoption (BITA); Queensland University of Technology, Brisbane, Australiab Centre for Behavioural Economics, Society Technology (BEST), Queensland University of Technology, Brisbane, Australia
  Pages: 1 - 25
  Abstract: .
  
  Citation: Health Marketing Quarterly
  PubDate: 2023-10-09T11:33:42Z
  DOI: 10.1080/07359683.2023.2261799
Why “mealtime chatter matters”: A process evaluation of a preventive
health brief intervention
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  Authors: Lyza NortonJoy ParkinsonNeil HarrisLaura Harta Department of Marketing; Griffith University, Southport, Queensland, Australiab CSIRO-Australian eHealth Research Centre, Herston, Australiac Public Health, School of Medicine Dentistry, Southport, Queensland, Australiad Melbourne School of Population & Global Health, University of Melbourne, Melbourne, Australia
  Pages: 1 - 16
  Abstract: .
  
  Citation: Health Marketing Quarterly
  PubDate: 2023-06-14T02:03:55Z
  DOI: 10.1080/07359683.2023.2219512
Disordered eating prevention: Co-designing a brief intervention for use in
Community Child Health Services
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  Authors: Lyza NortonJoy ParkinsonNeil HarrisLaura Harta Department of Marketing; Griffith University, Southport, Queensland, Australiab CSIRO-Australian eHealth Research Centre, Herston, Australiac Public Health, School of Medicine Global Health, University of Melbourne, Melbourne, Australia
  Pages: 1 - 21
  Abstract: .
  
  Citation: Health Marketing Quarterly
  PubDate: 2023-06-13T01:02:37Z
  DOI: 10.1080/07359683.2023.2220511

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