JournalTOCs

Health Marketing Quarterly
Journal Prestige (SJR): 0.203

Number of Followers: 3

Hybrid journal * Containing 2 Open Access article(s) in this issue *
ISSN (Print) 0735-9683 - ISSN (Online) 1545-0864
Published by Taylor and Francis

[2651 journals]

Editorial
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  Authors: Joy Parkinson
  Pages: 211 - 212
  Abstract: Volume 39, Issue 3, July-September 2022, Page 211-212
  .
  
  Citation: Health Marketing Quarterly
  PubDate: 2022-09-07T04:43:07Z
  DOI: 10.1080/07359683.2022.2114579
  Issue No: Vol. 39, No. 3 (2022)
Responses to direct-to-consumer advertising in Australia: Comparing
experience
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  Authors: Stephen Goodall, Rosalie Viney, Deborah Street, David S. Waller, Fei Li Zhao
  Pages: 1 - 12
  Abstract: .
  
  Citation: Health Marketing Quarterly
  PubDate: 2022-09-20T11:57:23Z
  DOI: 10.1080/07359683.2022.2124052
Creating a marketing mix model for the marketing of medical devices
through public procurement
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  Authors: Tina Vukasović, Anita Sluga
  Pages: 1 - 21
  Abstract: .
  
  Citation: Health Marketing Quarterly
  PubDate: 2022-09-14T05:07:28Z
  DOI: 10.1080/07359683.2022.2120758
The effect of voluntary versus compulsory preventive behavior on consumer
adaptation during COVID-19
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  Authors: Wenyan Yin, Farhana Nusrat, Yanliu Huang
  Pages: 1 - 21
  Abstract: .
  
  Citation: Health Marketing Quarterly
  PubDate: 2022-09-01T10:56:24Z
  DOI: 10.1080/07359683.2022.2092254
Creating persuasive health messages on social media: Effects of humor and
perceived efficacy on health attitudes and intentions
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  Authors: Tianjiao Wang, Rachelle Pavelko
  Pages: 1 - 21
  Abstract: .
  
  Citation: Health Marketing Quarterly
  PubDate: 2022-08-10T12:24:17Z
  DOI: 10.1080/07359683.2022.2109396
Medical decision-making with tables and graphs: The role of cognition,
emotions, and analytic thinking
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  Authors: Ilgım Dara Benoit, Elizabeth G. Miller, Ann M. Mirabito, Jesse R. Catlin
  Pages: 1 - 23
  Abstract: .
  
  Citation: Health Marketing Quarterly
  PubDate: 2022-07-07T01:24:41Z
  DOI: 10.1080/07359683.2022.2094101
COVID-19 vaccine perceptions among South Asian communities in the UK: An
application of the theory of planned behavior
Open Access Article
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  Authors: M. Bilal Akbar, Lakhbir Singh, Sameer Deshpande, Nihar Amoncar
  Pages: 1 - 18
  Abstract: .
  
  Citation: Health Marketing Quarterly
  PubDate: 2022-07-05T11:20:20Z
  DOI: 10.1080/07359683.2022.2092325
How scared are Americans of the Zika virus' The role of threat,
efficacy, and third-person perception to induce protective behaviors
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  Authors: Nan Zheng, Alexandra M. Vilela, Sameer Deshpande
  Pages: 1 - 20
  Abstract: .
  
  Citation: Health Marketing Quarterly
  PubDate: 2022-07-01T01:09:59Z
  DOI: 10.1080/07359683.2022.2092376
Telemedicine and direct to consumer advertising attitudes and the future
of telehealth: Women report telemedicine as a comfortable option for
accessing birth control
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  Authors: Erika Katherine Johnson
  Pages: 1 - 17
  Abstract: .
  
  Citation: Health Marketing Quarterly
  PubDate: 2022-06-28T12:50:43Z
  DOI: 10.1080/07359683.2022.2092377
From one to five stars: An exploratory study of how consumer reviews and
digital brand identity shape maternal pediatrician selection
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  Authors: Amanda S. Bradshaw
  Pages: 1 - 23
  Abstract: .
  
  Citation: Health Marketing Quarterly
  PubDate: 2022-06-25T11:49:39Z
  DOI: 10.1080/07359683.2022.2092255
The relative impact of health communication conveyed via quick response
codes: A conjoint experiment among young thai consumers doing grocery
shopping
Open Access Article
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  Authors: Asle Fagerstrøm, Niklas Eriksson, Sirinna Khamtanet, Premruedee Jitkuekul, Valdimar Sigurdsson, Nils Magne Larsen
  Pages: 1 - 20
  Abstract: .
  
  Citation: Health Marketing Quarterly
  PubDate: 2022-06-25T10:39:37Z
  DOI: 10.1080/07359683.2022.2085460
Is social media a panacea for social marketing communication' A
scoping review
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  Authors: Sara Shawky, Krzysztof Kubacki, Timo Dietrich, Scott Weaven
  Pages: 1 - 17
  Abstract: .
  
  Citation: Health Marketing Quarterly
  PubDate: 2022-06-07T08:48:44Z
  DOI: 10.1080/07359683.2022.2082136
Improving pharmacy performance through market orientation and the
implementation of expanded pharmacy services
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  Authors: Grant Alexander Wilson, Jason Perepelkin, David Di Zhnag
  Pages: 1 - 17
  Abstract: .
  
  Citation: Health Marketing Quarterly
  PubDate: 2022-05-10T11:42:33Z
  DOI: 10.1080/07359683.2022.2073802
Looking at young millennials’ risk perception and purchase intention
toward GM foods: Exploring the role of source credibility and risk
attitude
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  Authors: Ruoyu Sun, Juan Meng
  Pages: 1 - 17
  Abstract: .
  
  Citation: Health Marketing Quarterly
  PubDate: 2022-03-27T05:22:58Z
  DOI: 10.1080/07359683.2022.2053805
Two views of cancer medicines: Imagery versus evidence
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  Authors: Jonathan J. Darrow
  Pages: 1 - 12
  Abstract: .
  
  Citation: Health Marketing Quarterly
  PubDate: 2022-01-07T07:22:41Z
  DOI: 10.1080/07359683.2021.1997512