Subjects -> SOCIAL SCIENCES (Total: 1648 journals)
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    - MEN'S INTERESTS (16 journals)
    - MEN'S STUDIES (90 journals)
    - SEXUALITY (56 journals)
    - SOCIAL SCIENCES (937 journals)
    - WOMEN'S INTERESTS (44 journals)
    - WOMEN'S STUDIES (175 journals)

SOCIAL SCIENCES (937 journals)                  1 2 3 4 5     

Showing 1 - 136 of 136 Journals sorted alphabetically
A contrario     Full-text available via subscription   (Followers: 2)
AAS Open Research     Open Access   (Followers: 1)
Abant Sosyal Bilimler Dergisi     Open Access   (Followers: 1)
Aboriginal and Islander Health Worker Journal     Full-text available via subscription   (Followers: 8)
About Performance     Full-text available via subscription   (Followers: 8)
Academic Journal of Interdisciplinary Studies     Open Access   (Followers: 3)
Access     Full-text available via subscription   (Followers: 25)
ACCESS: Critical Perspectives on Communication, Cultural & Policy Studies     Full-text available via subscription   (Followers: 12)
ACCORD Occasional Paper     Open Access   (Followers: 3)
Accountability in Research: Policies and Quality Assurance     Hybrid Journal   (Followers: 18)
Acta Humana     Open Access   (Followers: 1)
Acta Scientiarum. Human and Social Sciences     Open Access   (Followers: 6)
Acta Universitatis Sapientiae, Philologica     Open Access   (Followers: 2)
Actes de la Journée des Sciences et Savoirs     Open Access  
Adelphi series     Hybrid Journal   (Followers: 13)
Administrative Science Quarterly     Full-text available via subscription   (Followers: 205)
Administrative Theory & Praxis     Full-text available via subscription   (Followers: 8)
Adultspan Journal     Hybrid Journal   (Followers: 1)
Advances in Appreciative Inquiry     Hybrid Journal   (Followers: 1)
Advances in Arts, Social Sciences and Education Research     Open Access   (Followers: 23)
Advances in Southeast Asian Studies     Open Access  
Advocate: Newsletter of the National Tertiary Education Union     Full-text available via subscription   (Followers: 1)
África     Open Access   (Followers: 2)
Africa Spectrum     Open Access   (Followers: 18)
African Affairs     Hybrid Journal   (Followers: 69)
African Renaissance     Full-text available via subscription   (Followers: 4)
African Research Review     Open Access   (Followers: 5)
African Social Science Review     Open Access   (Followers: 8)
Afrika Focus     Open Access   (Followers: 1)
Ágora : revista de divulgação científica     Open Access  
Akademik Hassasiyetler     Open Access  
AKADEMOS     Open Access  
Al-Mabsut : Jurnal Studi Islam dan Sosial     Open Access  
AL-Qadissiya Magzine for Human Sciences     Open Access  
Aleph : UCLA Undergraduate Research Journal for the Humanities and Social Sciences     Open Access   (Followers: 3)
Aletheia : Revista de Desarrollo Humano, Educativo y Social Contemporáneo     Open Access  
Algarrobo-MEL     Open Access   (Followers: 1)
Alinteri Journal of Social Sciences     Open Access  
Alliage     Free  
Ambigua : Revista de Investigaciones sobre Género y Estudios Culturales     Open Access   (Followers: 1)
American Communist History     Hybrid Journal   (Followers: 21)
Anais Eletrônicos do Congresso Epistemologias do Sul     Open Access  
ANALES de la Universidad Central del Ecuador     Open Access   (Followers: 1)
Anales de la Universidad de Chile     Open Access  
Análisis     Open Access  
Analysis     Full-text available via subscription   (Followers: 2)
Andamios. Revista de Investigacion Social     Open Access  
Anduli : Revista Andaluza de Ciencias Sociales     Open Access  
Ankara Üniversitesi Sosyal Bilimler Dergisi     Open Access  
Ankara University SBF Journal     Open Access   (Followers: 2)
Annals of Humanities and Development Studies     Open Access   (Followers: 8)
Annals of the American Academy of Political and Social Science     Hybrid Journal   (Followers: 44)
Anthropocene Review     Hybrid Journal   (Followers: 9)
Apuntes : Revista de Ciencias Sociales     Open Access   (Followers: 1)
Arbejdspapirer : Professionshøjskolen Metropol     Open Access  
Arbetsliv i omvandling     Open Access   (Followers: 1)
Arbor     Open Access  
Argomenti. Rivista di economia, cultura e ricerca sociale     Open Access   (Followers: 4)
Argumentos : Revista do Departamento de Ciências Sociais da Unimontes     Open Access  
Argumentos. Revista de crítica social     Open Access  
Around the Globe     Full-text available via subscription  
ArtefaCToS : Revista de estudios sobre la ciencia y la tecnología     Open Access  
Articulo - Journal of Urban Research     Open Access   (Followers: 7)
Asia Pacific Journal of Sport and Social Science     Hybrid Journal   (Followers: 4)
Asian Journal of Population Sciences     Open Access   (Followers: 8)
Asian Journal of Quality of Life     Open Access   (Followers: 3)
Asian Journal of Social Science     Hybrid Journal   (Followers: 19)
Asian Journal of Social Sciences and Management Studies     Open Access   (Followers: 6)
Asian Research Journal of Arts & Social Sciences     Open Access  
Asian Social Science     Open Access   (Followers: 5)
Astrolabio, Nueva Época     Open Access  
Atatürk Dergisi     Open Access  
Atatürk Üniversitesi Edebiyat Fakültesi Dergisi     Open Access  
Aurum Journal of Social Sciences     Open Access   (Followers: 1)
Australasian Review of African Studies, The     Full-text available via subscription   (Followers: 2)
Australian Aboriginal Studies     Full-text available via subscription   (Followers: 10)
Australian and Aotearoa New Zealand Psychodrama Association Journal     Full-text available via subscription   (Followers: 5)
Australian Journal of Emergency Management     Full-text available via subscription   (Followers: 20)
Australian Journal on Volunteering     Full-text available via subscription   (Followers: 1)
Australian Population Studies     Open Access   (Followers: 1)
Bandung : Journal of the Global South     Open Access   (Followers: 1)
BARATARIA. Revista Castellano-Manchega de Ciencias sociales     Open Access  
Barn : Forskning om barn og barndom i Norden     Open Access  
Basic and Applied Social Psychology     Hybrid Journal   (Followers: 44)
Bayero Journal of Pure and Applied Sciences     Open Access  
Behavioural Sciences Undergraduate Journal     Open Access   (Followers: 3)
Berkeley Undergraduate Journal     Full-text available via subscription  
Bhakti Persada : Jurnal Aplikasi IPTEKS     Open Access  
Big Data & Society     Open Access   (Followers: 42)
Bildhaan : An International Journal of Somali Studies     Open Access   (Followers: 2)
Bingöl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi     Open Access  
Black Sea Journal of Public and Social Science     Open Access   (Followers: 1)
Black Women, Gender & Families     Full-text available via subscription   (Followers: 22)
BMC Medical Ethics     Open Access   (Followers: 19)
Bodhi : An Interdisciplinary Journal     Open Access   (Followers: 1)
Body Image     Hybrid Journal   (Followers: 17)
BOGA : Basque Studies Consortium Journal     Open Access   (Followers: 2)
Boletín Cultural y Bibliográfico     Open Access   (Followers: 3)
Border Crossing : Transnational Working Papers     Open Access   (Followers: 3)
Borderlands Journal : Culture, Politics, Law and Earth     Open Access   (Followers: 3)
Brain and Cognition     Hybrid Journal   (Followers: 43)
British Review of New Zealand Studies     Full-text available via subscription   (Followers: 2)
BU Academic Review     Open Access  
Bulletin de l’Institut Français d’Études Andines     Open Access   (Followers: 1)
Búsqueda     Open Access  
Caderno CRH     Open Access   (Followers: 1)
Cadernos de Ciências Sociais Aplicadas     Open Access  
Cadernos de Estudos Sociais     Open Access  
Cadernos de Saúde     Open Access  
Cahiers Jean Moulin     Open Access   (Followers: 22)
California Italian Studies Journal     Full-text available via subscription   (Followers: 7)
California Journal of Politics and Policy     Open Access   (Followers: 2)
Cambio : Rivista sulle Trasformazioni Sociali     Open Access  
Caminho Aberto : Revista de Extensão do IFSC     Open Access  
Campos en Ciencias Sociales     Open Access  
Canadian Journal of Educational and Social Studies     Open Access   (Followers: 5)
Canadian Journal of Human Sexuality     Hybrid Journal   (Followers: 1)
Canadian Social Science     Open Access   (Followers: 10)
Caradde : Jurnal Pengabdian Kepada Masyarakat     Open Access  
Carbon Capture Science & Technology     Open Access   (Followers: 1)
Caribbean Studies     Full-text available via subscription   (Followers: 10)
Castalia : Revista de Psicología de la Academia     Open Access  
Catalan Social Sciences Review     Open Access  
Catalyst : A Social Justice Forum     Open Access   (Followers: 10)
Catholic Social Science Review     Open Access   (Followers: 4)
Challenges     Open Access   (Followers: 2)
Chandrakasem Rajabhat University Journal of Graduate School     Open Access  
Changing Societies & Personalities     Open Access   (Followers: 2)
Children & Young People Now     Full-text available via subscription   (Followers: 6)
China Journal of Social Work     Hybrid Journal   (Followers: 2)
Chinese Journal of Social Science and Management     Open Access  
Chinese Studies     Open Access   (Followers: 6)
Cidadania em Ação : Revista de Extensão e Cultura: Notícias     Open Access  
Ciencia e Interculturalidad     Open Access   (Followers: 1)
Ciência ET Praxis     Open Access  
Ciencia y Sociedad     Open Access   (Followers: 1)
Ciencia, Cultura y Sociedad     Open Access  
Ciencia, Técnica y Mainstreaming Social     Open Access  
Ciencias Holguin     Open Access   (Followers: 1)
Ciências Sociais Unisinos     Open Access   (Followers: 1)
Ciencias Sociales y Educación     Open Access   (Followers: 1)
Ciencias Sociales y Humanidades     Open Access   (Followers: 1)
Ciencias Sociales y Religión/Ciências Sociais e Religião     Open Access  
CienciaUAT     Open Access  
Científic@ : Multidisciplinary Journal     Open Access  
Circular Economy and Sustainability     Hybrid Journal   (Followers: 2)
Citizen Science : Theory and Practice     Open Access   (Followers: 3)
Citizenship Teaching & Learning     Hybrid Journal   (Followers: 7)
Ciudad Paz-ando     Open Access  
Civilizar Ciencias Sociales y Humanas     Open Access   (Followers: 1)
Claroscuro     Open Access   (Followers: 1)
CLIO América     Open Access   (Followers: 2)
Cogent Social Sciences     Open Access   (Followers: 2)
Cognitive and Behavioral Practice     Hybrid Journal   (Followers: 13)
Colección Académica de Ciencias Sociales     Open Access  
Communication, Politics & Culture     Open Access   (Followers: 15)
Communities, Children and Families Australia     Full-text available via subscription   (Followers: 4)
Community Empowerment     Open Access   (Followers: 1)
Compendium     Open Access   (Followers: 2)
Comprehensive Results in Social Psychology     Hybrid Journal   (Followers: 3)
Comuni@cción     Open Access  
ConCiencia     Open Access  
Connections     Open Access  
Contemporary Journal of African Studies     Full-text available via subscription   (Followers: 4)
Contemporary Social Science     Hybrid Journal   (Followers: 11)
CONTRA : RELATOS desde el Sur     Open Access  
Contribuciones desde Coatepec     Open Access  
Convergencia     Open Access  
Cooperativismo y Desarrollo     Open Access  
Corporate Reputation Review     Hybrid Journal   (Followers: 4)
Creative and Knowledge Society     Open Access   (Followers: 10)
Critical Psychology     Hybrid Journal   (Followers: 7)
Critical Studies on Terrorism     Hybrid Journal   (Followers: 59)
CTheory     Open Access  
Cultura Latinoamericana     Open Access   (Followers: 1)
Cultura y Representaciones Sociales     Open Access  
Cultural Trends     Hybrid Journal   (Followers: 15)
Culturales     Open Access   (Followers: 1)
Culturas. Revista de Gestión Cultural     Open Access  
Culture Scope     Full-text available via subscription   (Followers: 2)
Current Research in Social Sciences     Open Access   (Followers: 1)
Cywilizacja i Polityka     Open Access  
Dalat University Journal of Science     Open Access  
Debats. Revista de cultura, poder i societat     Open Access  
Demographic Research     Open Access   (Followers: 14)
Derecho y Ciencias Sociales     Open Access   (Followers: 1)
Desacatos     Open Access   (Followers: 1)
Desafios     Open Access   (Followers: 1)
Desde El Sur     Open Access  
Desenvolvimento em Questão     Open Access  
Developing Practice : The Child, Youth and Family Work Journal     Full-text available via subscription   (Followers: 16)
Development     Hybrid Journal   (Followers: 19)
Didáctica de las Ciencias Experimentales y Sociales     Open Access  
DIFI Family Research and Proceedings     Open Access  
Digital Geography and Society     Open Access  
Dinamisia : Jurnal Pengabdian Kepada Masyarakat     Open Access  
Discourse & Society     Hybrid Journal   (Followers: 58)
Discover Social Science and Health     Open Access   (Followers: 15)
Discursos del Sur, revista de teoría crítica en Ciencias Sociales     Open Access  
Distinktion : Scandinavian Journal of Social Theory     Hybrid Journal   (Followers: 10)

        1 2 3 4 5     

Similar Journals
Journal Cover
Chandrakasem Rajabhat University Journal of Graduate School
Number of Followers: 0  

  This is an Open Access Journal Open Access journal
ISSN (Online) 1906-9839
Published by Chandrakasem Rajabhat University Homepage  [2 journals]
  • Challenging of Financial Auditors in Fraud Auditing with Statements in New
           Normal Time

    • Authors: Songkran Gaivong
      Pages: 1 - 12
      Abstract: Fraud in the financial statement is usually undetectable or difficult to be detected. Fraud arises from the intentions of individual or group of people to gain the benefits for oneself or the group. This article purpose is to examine the challenges of the auditors against fraud in the new norm life era. The study derived from the collected information of the academic articles, research papers, Thailand accounting standards and Thailand auditing standards related to fraud and auditing’s in the financial statements. That information has been analyzed to which subjected the current situations. It found that there were 3 essential challenges. 1) Apply new technology tools to derive the document evident 2) Conducting the auditing and reviewing the quality of work requires more time and more considerations. 3) fraud caused by the organization top’ management interception. This class of fraud expressed a significant affect to the financial statement. The auditors shall make a concise correct direction to what the audit findings and supported evidences. The auditors shall deny to work with the frauded cases that he or she cannot work properly. To do such the way, auditors shall consider the constrain of the related rules or acts.
      PubDate: 2022-12-07
      Issue No: Vol. 17, No. 2 (2022)
       
  • Nature of Contract Farming

    • Authors: Siros Tongchure, Saengpong Saengpong, Ornkapat Bualom, Supawadee Moss, Duang-udom Duang-udom
      Pages: 14 - 24
      Abstract:        Objective of paper are to review contract farming in term of various types of agricultural contract, benefits for farmers and smallholders, reasons for success in contract farming and governments role on contract farming in Thailand.        There were four types of agricultural contract including physical spot markets or cash markets, marketing contract, production contract and vertical integration. Farmers and smallholders earn some benefit from contract farming including; adoption of new enterprises, access to markets, access to credit, managing risk, access to information and access to insurance.        However, there were some reasons for success in contract farming such as profitable market and a strong market and farm groups. In the long run, farmers and smallholders would be able to collect skill in production and management, consequently improving their bargaining power. When increasing demand makes the market more competitive, contract farming may no longer be farmers’ best choice.
      PubDate: 2022-12-06
      Issue No: Vol. 17, No. 2 (2022)
       
  • Needs to Enhance Core Competency of Competency-based Curriculum Framework
           in High School Students

    • Authors: Kittisak Manopattanakron, Chonticha Kumkongkaew
      Pages: 24 - 38
      Abstract: The purposes of this research were to: 1) to assess the need for enhancing core competency of competency-based curriculum framework in high school students; 2) to compare essential needs classified into gender and grade level. The sample consisted of 227 upper-secondary school students in special large secondary school. The research instruments were questionnaires. The statistics used in data analysis were percentage, mean, standard deviation, and Priority Needs Values (PNImodified). The results of this research indicated that 1) the needs for enhance core competency of competency-based curriculum Framework in high school students can be arranged from the most to the least desirable in the following order, self-management (PNImodified = 0.22), sustainable coexistence with nature and science (0.19), higher order thinking (0.18), teamwork and collaboration (0.15), active citizen (0.12), and communication (0.12). 2) the result compares essential needs classified into gender and grade level found the order of the need for enhance core competency of competency-based curriculum framework in high school students not different. This finding points to need to improve self-management and the highest to needed component: problem and crisis management.
      PubDate: 2022-12-13
      Issue No: Vol. 17, No. 2 (2022)
       
  • THE STUDY OF LEARNING ACHIEVMENT IN THE COURSE OF NAVANART RANGSAN 1
           (TUA-NANG), U-SA-PHUMARA SERIES SHOW BY THE SIMPSONS PRACTICAL SKILLS
           TEACHING MODEL

    • Authors: sukanya boakajon, Ronjana Suntharanont, Khomron Suntharanont, Sutthiporn Boonsong
      Pages: 39 - 48
      Abstract: The objectives of this research were: 1) to compare the learning achievement in the course of Navanart Rangsan 1 (Tua-nang), U-Sa-Phumara series show of 2nd year undergraduate students in Drama and Performing Arts between before and after learning by using the Simpsons practical skills teaching model, 2) to compare the achievement of practical skills in the course of Navanart Rangsan 1 (Tua-nang), U-Sa-Phumara series show between students who learned by using the Simpsons practical skills teaching model and students who learned by traditional instruction model The sample used in the research is 2nd year undergraduate students studying in the course of Navanart Rangsan 1 (Tua-nang), U-Sa-Phumara series show in the second semester of the academic year 2020, Chandrakasem Rajabhat University, 1 classroom, divided to the experimental group consisted of 8 people and the control group consisted of 10 people. The research instruments were 1) a test to measure the learning achievement of U-Sa-Phumara series show 10 amount,  2) Academic achievement test,  3) Practical skills assessment the statistics used in the analysis were mean, standard deviation.                The results showed that 1) the students’ learning achievement in the course of the subject Navanart Rangsan 1 (Tua-nang), U-Sa-Phumara series show of the experimental group after learning by using the Simpsons practical skills teaching model was significantly higher than before learning at .05 level,  2) the practical skills in the Navanart Rangsan 1 (Tua-nang), U-Sa-Phumara series show of the experimental group using the Simpsons practical skills teaching model were significantly higher than the control group using the traditional instructional model at .05 level Keywords: Dance and Drama,  Navanart Rangsan 1 (Tua-nang), U-Sa-Phumara Series Show  
      PubDate: 2022-12-13
      Issue No: Vol. 17, No. 2 (2022)
       
  • The Opinions of Teachers Toward the Role of Administrators in Using
           Information Communication Technology for Studying and Teaching at School
           Under the Jurisdiction of Bangkok Metropolitan Administration, Centre of
           Bangkok Group

    • Authors: Supranee Khamsong, Amnuay Thongprong
      Pages: 49 - 60
      Abstract:     The purposes of this study were to examine and compare the teacher’s opinion about a position of the head of an educational institution to supporting to use Information Technology for teaching according to level of education and teaching experience. The sample group was the teacher that teach in school under Bangkok Metropolitan Administration, Central Group in 2020. By appoint to sample size of sample group was statistically significant at 0.05 level. This study specify sample size by uses the tables of Krejcie and Morgan (Refer to Siriphong Saowapayon 2559, page 132) A sample of thesis using stratified random sampling by uses size of school is strata so the total is 278. The instrument used to collect data was a rating scale questionnaire. Content discriminating indices were in the rang of .434-.924 and reliability indices is .979 Data was analyzed by frequency, percentage, means, standard deviation,    t-test and descriptive One-Way Analysis of Variance were applied in the data analyses.              The results of the study were as follows:  1) Ovallrall The teacher’s opinion about a position of the head of an educational institution to supporting to use Information Technology for Teaching, the school under Bangkok Metropolitan Administration, Central Group was a high level. Part of training a development is highest level, supporting to uses information technology in teaching and creating instructional media to uses in teaching.  2) The result of comparison about a position of the head of an educational institution to supporting to use Information Technology for Teaching according to level of education there was not significant difference. 3) The result of comparison about a position of the head of an educational institution to supporting to use Information Technology for Teaching according to teaching experience there was not significant difference.
      PubDate: 2022-12-13
      Issue No: Vol. 17, No. 2 (2022)
       
  • School Environment Management According to Opinion of Teachers under the
           Secondary Educational Service Area Office 2

    • Authors: Daruni phaengphimai , Supawadee Lapcharoen
      Pages: 61 - 71
      Abstract: This research aimed to study and to compare the opinions of teachers in schools under the Secondary Educational Service Area Office 2 toward school environmental management, divided by educational background, age, and working experience. Population was 7,713 teachers in 52 large-sized schools under the Secondary Educational Service Area Office 2. The samples were 365 teachers in schools under the Secondary Educational Service Area Office 2, drawn by simple random sampling, stratified sampling and the Cohen table (Cohen & others, 2011, p 147).                The research instrument was a set of 5-rating-scale and 40-item questionnaires with IOC between 0.20 – 0.80 and reliability coefficients of 0.905 (α - Alpha Coefficient). Statistics for data analysis were the mean, standard deviation, t test, and One – way Analysis of Variance. The findings were as follows:1) in general and when considering each side, the level of teachers’ opinions toward the environmental management teachers’ was rated at the highest level. 2) in general and when considering each side, teachers with different educational background had different opinions. 3) in general and when considering each side, teachers with different age had different opinions. 4) in general and when considering each side, teachers with different working experience had different opinions. Keywords : management, environmental management in school, the opinions of teachers in schools      
      PubDate: 2022-12-13
      Issue No: Vol. 17, No. 2 (2022)
       
  • The Development of Agricultural Tourist Attraction of White Grapefruit
           Cucumber in Chainat Province

    • Authors: Staporn Tawonatiwas, Suphaporn Khampliw
      Pages: 72 - 85
      Abstract:        The aim of the action research was to 1) To evaluate the quality of tourist attraction, 2) To develop the project for the agricultural tourist attraction, 3) To develop the farmers and tourist areas into the agritourism, and 4) To evaluate the development of agricultural tourist attraction of white grapefruit cucumber in Chain at province. The population of this research was 80 farmers using the area that has been evaluated the four potential gardens. The statistical methodology used to analyze the data by the descriptive statistics were mean and standard deviation.        The findings of this research showed that 1) In the aspect of the evaluation of the quality of tourist attraction, it can be found that four significant issues in the white grapefruit cucumber garden was still lacking in carrying tourists as follows: the tourist map, the demonstration activities, the product sales areas, and garden lecturers. 2) The outcomes of the development of agricultural tourist attraction could be categorized into two projects and four activities as follows: 1.1) The area development project was: the development of demonstration activities and the development of the tourism map, and 1.2) The potential farmers development project was: the development of marketing channels and agricultural tourism destinations and garden lecturers. 3) The outcome of the farmers and agritourism development areas found that the area development project organized the development of the demonstrative activities as follows: the plant propagation, looking after the pomelo, the tourism mapping development with the walking direction taken to create the sign of tourist attraction. In addition, the potential farmers development project organized the activities in order to promote the development of marketing channel and agricultural tourist attractions, and, 4) In the aspect of the evaluation of the development of the agricultural tourist attractions, the satisfaction assessment of the tourist attractions found that Puangchat garden was the first, Suksamrarn garden was the second and the third was Bunserm garden respectively. The outcomes of the satisfaction assessment of the tourist attractions were at the high level. Furthermore, the evaluation of the knowledge’s farmer by developing the tourist attraction found that the score of posttest was higher than the score of the pretest.
      PubDate: 2022-12-13
      Issue No: Vol. 17, No. 2 (2022)
       
  • FACTORS INFLUENCING CUSTOMER’S PURCHASE DECISION OF FINE JEWELRY IN
           BANGKOK METROPOLIS

    • Authors: Napatsawan Suwanakiri, Wanlapa Hattakipanitchakul
      Pages: 72 - 86
      Abstract: This research is a study of factors influencing customer’s purchase decision of fine jewelry in Bangkok. The purpose of this research is to study factors influencing customer’s purchase decision of fine jewelry in Bangkok metropolis. The hypothesis covered Demographic factors  purchase decision behavior, marketing mix factors (7Ps)motivation and Reference group. The samples in the study are those who bought fine jewelry in the price range of 100,000-350,000 baht in Bangkok by conducting a survey through an online questionnaire via Line application group of jewelry shop   and collecting 400 completed data in total. Collective comparison statistics Percentage, Mean, Standard Deviation, T-test, One-way ANOVA and  multiple regression analysis were used to test variables. Results of the research found that 1) Most of the consumers who bought it were female, aged between 50-59 years old, graduated in bachelor's degree. self-employed, single and with average monthly income more than 50,001 baht 2) Consumers prefer to buy jewelry made of gold metal. Containing the most diamonds, rings are the most popular type of jewelry ,usually when they are satisfied, it is an opportunity that consumers use to make a purchase . And buy to use as an accessory to decorate yourself Most of them pay by credit/debit card. The purchase frequency is 1-2 times/year and the average price is in the price range 100,000-150,000 baht  3) Marketing mix factors Product aspect, price aspect, marketing promotion can lead to prediction of consumers' purchase decisions of Fine Jewelry by 21.3% 4) motivation factor intrinsic motivation and extrinsic motivation 43.7 percent of consumers' purchasing decision level can be predicted. 5) Reference group  The direct reference group and the indirect reference group It was able to predict the level of consumer purchasing decision by 25.5%.All of these factors influence the purchasing decision of fine jewelry among consumers in Bangkok. 
      PubDate: 2022-12-13
      Issue No: Vol. 17, No. 2 (2022)
       
 
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