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BU Academic Review
Number of Followers: 0  Open Access journalISSN (Online) 2651-0952 Published by Bangkok University  [2 journals]
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- The Participation in Maintaining the Quality Management System Standard
ISO 9001 of Employees in an Information and Communication Technology
Company
Authors: Supichaya Warnhorm, Sayamon Akakulanan
Pages: 1 - 14
Abstract: The objectives of this research were to study: 1) the level of social motivation, knowledge, attitudes, and participation in maintaining the quality management system standard ISO 9001 and 2) the influences of social motivation, knowledge, and attitudes on participation in maintaining the quality management system standard ISO 9001. Quantitative research, the sample was 234 of the information and communication technology company employees. Data were collected by questionnaires. Statistics used for data analysis consists of percentage, mean, standard deviation, Pearson’s product moment correlation coefficient, and stepwise multiple regression analysis. The results of the research were: 1) Employees in the information and communication technology company had level of social motivation, knowledge, attitudes, and participation in maintaining the quality management system standard ISO 9001 were at a quite high level; and 2) social motivation and attitudes could jointly predict the participation in maintaining the quality management system standard ISO 9001 of employees in the information and communication technology company
PubDate: 2022-12-20
Issue No: Vol. 21, No. 2 (2022)
- The Elderly as Additional Workers on the Thai Labor Market
Authors: Nongnuch Soonthornchawakan
Pages: 15 - 29
Abstract: This paper extends the life cycle labor supply model of individual to explain the impact of the recession on all members of extended family, which includes both working-age worker and the elderly. Model of family joint utility maximization suggests that the reduction of family’s income due to the labor earnings loss of the breadwinner will cause the increase in the work of the elderly in the extended family, such as parents in retirement age. The paper finds an increase in the labor force participation rate and employment rate of the elderly in Thailand during the economic crisis due to the Covid-19 pandemic where unemployment and underemployment of young and prime age workers increase. Due to the fact that many Thai elderly people rely on income from their children, therefore these evidences imply that some elderly people respond to job and income losses of children by adjusting the labor supply as additional workers on the labor market. Moreover, the elderly workers are affected by this crisis in terms of unemployment as well. Hence, the working situation of elderly workers should be more concerned.
PubDate: 2022-12-20
Issue No: Vol. 21, No. 2 (2022)
- Community-Based Service, Quality and Tourist Expectation at Homestay Phra
Nakhon Si Ayuttaya Province
Authors: Jirat Chuanchom, Yutthapong Leelakitpaisarn, Pornpen Traiphong, Sarid Sriyothin, Pimmada Wichasin, Nongluck Popichit, Tananyaphat Srinathiyawasin, Wijittra Srisorn
Pages: 30 - 41
Abstract: The aim of this study consist of the following: 1) To Study expectation and satisfaction of service homestay at Phra Nakhon Si Ayutthaya and 2) To study the activities in the homestay for tourists in Ayutthaya province, Mixed Research a quantitative research approach store data questionnaire with the reliability coefficient of 0.969 was conducted by collecting data from 400 questionnaires, a qualitative research Key informants are stakeholders with homestay operators including Entrepreneurs, business operators, homestays and community learning centers, local wisdom groups. Government workers involved in overseeing homestay business operations Tourists visiting the homestay included 50 key informants. The results found that 1) the expectation of service of the homestay for tourists ovrerall is high (= 4.02) and Tourist’s satisfaction of service of the homestay in accommodating tourists ovrerall is very high (
PubDate: 2022-12-20
Issue No: Vol. 21, No. 2 (2022)
- Suicide News Reporting in the Thai Social Context: Decoding Communications
through Media in Digital Era
Authors: Nitida Sangsingkeo
Pages: 42 - 57
Abstract: The study of suicide news in the social context of Thailand was examined through media in digital era. Qualitative research was done with data obtained by textual analysis and in-depth interviews. The objectives were to 1) formulate a set of significance for suicide as represented on digital media and to 2) define challenges in constructing suicide prevention mechanisms in Thailand. Results were that suicide had innovative force, impacting the public, especially during Novel Coronavirus 2019 (COVID-19) pandemic life challenges, changes, and crises. Media representations of suicide reflected mixed images redolent of myth, stereotype, and conveying abnormality through multiple discourses. This situation requires revisiting journalistic principles and practices for accuracy, objectivity, and ideology as key professional ingredients. Emerging alternative images related to suicide protection and preventions may build a better public understanding of the causes of suicide. The online community serves as a liberated space for sharing suicidal emotions and experiences to create new narratives and allow the subject to be widely discussed. These findings suggest that the government should seek collaboration among all sectors and facilitate policy co-creator changes in public suicide discourse.
PubDate: 2022-12-20
Issue No: Vol. 21, No. 2 (2022)
- Analysis and Value Evaluation of Narathiwat Old Town Elements for Old Town
Boundary Identification
Authors: Treechart Loakaewnoo
Pages: 58 - 71
Abstract: The research of old town boundary identification of Narathiwas aimed to identify the old town boundary by studying the elements of old town and analyzing its potential to generate the draft of old town boundary identification. Thereafter, the draft of the boundary was brought into the public hearing. The study of Narathiwas old town elements and the value assessment of natural and cultural heritage presented the following old town elements; (i.) 3 sites of natural heritage (ii.) 14 sites of cultural heritage, consisting of 1 Buddhist monastery, 1 Chinese shrine, 4 mosques, 5 sites in the group of the monument, landmark, public park and outstanding public buildings and 15 sites of architectural heritage. These old town elements were assessed in terms of the site potential, which presented 4 sites of high potential, 10 sites of middle potential and 3 sites of low potential. Following this study, Narathiwas old town boundary occupies 0.47 square kilometers; meanwhile, the buffer zone occupies 4.32 square kilometers. To reach the conservation and development of this old town sustainably, five guidelines – land use control, building and environment measurement, traffic and transportation plan, landscape design and development and administration and management tool- were proposed.
PubDate: 2022-12-20
Issue No: Vol. 21, No. 2 (2022)
- Strategic Communication of Social Enterprise in Thailand
Authors: Peerayut Oraphan
Pages: 72 - 88
Abstract: This article investigate strategic communication of social enterprise in Thailand.The objectives are to study factors influencing strategic communication and strategic communication of social enterprise in Thailand. This qualitative research on in-depth interview basis from four social enterprises which applied contingency theory of strategic conflict management and strategic communication management concepts. The study discovered four external and five internal factors. The four external factors are macro environment, industrial environment, issue under question, and external stakeholder. The most essential factor that contributes to good operations and strategic communication is the external stakeholder. As social enterprise businesses choose external stakeholders to be business partners based on shared beliefs and values, they must work together to achieve their vision and communicate throughout the process. The five internal factors that influence strategic communication are characteristics of leader, organizational characteristic, communication department characteristic, individual characteristic and relationship characteristic. The most important internal factor is characteristics of leader as it is the factor that generate all internal factors. The study found 8-step of strategic communication of social enterprise started with situation analysis, then the process of setting philosophy, vision and mission, goals and objectives, target groups, big Idea and message, strategies and tactics before the step of implementation and evaluation. Moreover, that 8-step was adjusted due to the internal and external factors in the context. However, the philosophy stood the same as it is the core differentiation between social enterprise and other business.
PubDate: 2022-12-20
Issue No: Vol. 21, No. 2 (2022)
- The Relationship between Job Embeddedness and Career Success: A Case Study
of the Gen-Y Teachers in Thailand
Authors: Chatchai Suwannarat, Siriwut Buranapin, Orapin Santidhirakul, Saranya Kantabutra
Pages: 89 - 103
Abstract: This research aims to examine the relationship between organizational and community embeddedness and career success. The study uses the theory of Conservation of Resource to describe the aforementioned relationships. The questionnaire method is employed to collected data from a sample of 323 Generation Y teachers in public and private schools across Thailand. The results indicate a statistically significant positive impact of organizational embeddedness on subjective career (0.674, p < 0.001). The findings also reveal that job embeddedness as a resource can help employees achieve subjective success in their careers. The structure model fit with the data, with χ2 = 717.201, df = 417, cmin/df = 1.720, p < .001, CFI = .940, RMSEA = .047, SRMR = .0649, and PNFI = .731. The implications of the findings in understanding the relationship between job embeddedness and subjective career success are also discussed.
PubDate: 2022-12-20
Issue No: Vol. 21, No. 2 (2022)
- Relationship Maintenance Strategies and Relationship Outcomes between Food
Delivery Applications in Thailand and their Restaurants
Authors: Chutima Kessadayurat
Pages: 104 - 120
Abstract: This research studied relationship maintenance strategies and outcomes between food delivery applications and the restaurants in Thailand. Mixed method was employed as its research methodology. Content analysis was implemented to discover content marketing which reflected relationship maintenance strategies of 4 Applications and in depth interviews were employed to understand outcomes of their relationships. For the results of the study, Distributive strategies, Positivity and Assurances were discovered as mostly appeared relationship maintenance strategies used by Applications. For relationship outcomes, most restaurants trusted the Applications to some extent, believing they had some power, at a certain level, to negotiate with the Applications. They were also satisfied with the relationship yielding their interests and finally, the Application’s commitment in normal situations.
PubDate: 2022-12-20
Issue No: Vol. 21, No. 2 (2022)
- The Service Strategies of Shariah-Compliant Hotel in Hat Yai District,
Songkhla Province
Authors: Parichat Thudam
Pages: 121 - 132
Abstract: The purpose of this study was to study the characteristics of shariah-compliant hotel and the service strategies of shariah-compliant hotel in Hat Yai District, Songkhla Province. The study was conducted using qualitative research. Data was collected by interviewing hotel business entrepreneurs and Islamic leaders. The results of the study revealed that hotel services according to Shariah principles in Hat Yai District, Songkhla Province can be classified into 2 types, namely 1) partially shariah-compliant hotel and 2) fully shariah-compliant hotel. Entrepreneurs employ unique service differentiation strategies and create shariah hospitality awareness by naming hotels in muslim names and using halal kitchen certification standards to make their customers trust. In terms of public relations strategies, entrepreneurs use advertising channels through social media such as Facebook, Line and and word-of-mouth referrals of customers. The study of effect of shariah-based services on hotel business operations in Hat Yai District, Songkhla Province found that shariah-based services had a beneficial effect on the business, causing more muslim customers to use the service and have increased income, especially the revenue from the seminar. However, Shariah hotel services do not affect hotel room rates. Room rates are in accordance with 1-5 star hotel tourism accommodation standards. This is because hotels according to shariah principles are classified as alternative hotels which the customer will decide to choose to stay for the comfort of the service received that is in accordance with the religious principles. The problem that hotels encountered in providing shariah services was some customers did not understand that some services are not available in Shariah-compliant hotels.
PubDate: 2022-12-20
Issue No: Vol. 21, No. 2 (2022)
- A Process of Developing the Community Agricultural Garden Production and
Product Processing Potentiality with the Participation of the Poonsup
Community, Sai Mai District, Bangkok
Authors: Pasrin Phannan
Pages: 133 - 147
Abstract: The objectives of the project entitled “A Process of Developing a Community Agricultural Garden Production and Product Processing Potentiality with the Participation of the Poonsup Community, Sai Mai District, Bangkok” were to 1) investigate the linkage of the first stage of the research and the present one, 2) empower Poonsup Community producer groups who are the members of the community agricultural garden to develop the system and the production process, and to 3) analyze the community and the network participation in developing potentiality for the production process of the producer group members of Poonsup Community Agricultural Garden. This research was a community-based research (CBR). The producer groups, the community agricultural garden members and the Poonsup Community members were the co-executors of the project. The results showed the background and the linkage of the three stages of the research project consectively from 2559 - 2564 B.E. Besides, the producer groups had opportunities to develop their potentials in the system and the production process by being aware of and giving importance to self-development; to have knowledge and skills in product processing, and be able to increase the products and product processing according to the purchasing orders received. Further, the emphasis on the community participation in the production and production processing processes and the network participation in reinforcing the academic knowledge concerning the system and the production process led to many interesting programs, such as production skills training; book-keeping; marketing, and budget preparation. In addition, it was one of the mechanism to support the drive for the processed products to receive accreditation which could lead to the community enterprise registration later.
PubDate: 2022-12-20
Issue No: Vol. 21, No. 2 (2022)
