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Suma de Negocios
Number of Followers: 1  

  This is an Open Access Journal Open Access journal
ISSN (Print) 2215-910X - ISSN (Online) 2027-5692
Published by Elsevier Homepage  [2906 journals]
  • Competencias del innovador e innovación en marketing: un modelo de
           ecuaciones estructurales para empresas manufactureras de muebles de la
           provincia de Puno (Perú)
    • Competencias del innovador e innovación en marketing: un modelo de ecuaciones estructurales para empresas manufactureras de muebles de la provincia de Puno (Perú)

      Innovator skills and innovation in marketing: a structural equation model for furniture manufacturing companies in the province of Puno (Peru)

      Alberto Magno Cutipa-Limache , Inés Miryam Acero Apaza , David Barrial Acosta , Alejandro Ticona Machaca y Vasílica María Margalina

      Suma de Negocios, 13(28), 10-18, enero-junio 2022, ISSN 2215-910X

      https://doi.org/10.14349/sumneg/2022.V13.N28.A2

      Recibido el 21 de enero del 2022
      Aceptado el 13 de abril del 2022
      Online el 6 de junio de 2022

       

      Resumen

      Introducción/objetivo: el entorno dinámico y competitivo exige a las empresas crear valor mediante la innovación, por lo que el objetivo de la investigación fue explorar si las competencias del innovador de observación (CIO), cuestionamiento (CIC), experimentación (CIE), creación de redes (CICR) afectan a la innovación en marketing (IM) por medio de la competencia del innovador de conexión de ideas (CICI) en las empresas manufactureras de muebles de madera en Puno (Perú).

      Metodología: el estudio corresponde al enfoque cuantitativo con alcance explicativo y diseño no experimental-transeccional. La muestra fue de 73 dueños o gerentes de las empresas manufactureras de muebles de la provincia de Puno (Perú), a quienes se suministró un cuestionario con 34 ítems.

      Resultados: los resultados del modelo estructural reflejan que la varianza de la CICI se debe a los efectos positivos de las CIE y CICR. Además, el modelo explica de manera significativa la varianza de IM.

      Conclusiones: el modelo explica y predice la varianza tanto de la CICI como de la IM. Por otro lado, las CIE y CICR son los que afectan de forma directa y significa en las CICI, y esta a la vez afecta de la misma forma en la IM de las empresas manufactureras de muebles en la Provincia de Puno, Perú.


      Palabras clave:
      Competencias del innovador,
      innovación, marketing,
      modelo de ecuaciones estructurales,
      empresas.

      Códigos JEL:
      C39, M31, O31, O39

      Abstract

      Introduction / objective: The dynamic and competitive environment requires companies to create value by means of innovation, therefore, the objective of the research was to explore whether the innovator’s skills of observation (IOS), questioning (IQS), experimentation (IES), networking (INS) affect marketing innovation (MI) through the innovator’s skill at connecting ideas (ISCI) in wooden furniture manufacturing companies in Puno-Peru.

      Methodology: The study corresponds to the quantitative approach with explanatory scope and non-experimental-transectional design. The sample consisted of 73 owners or managers of furniture manufacturing companies in the Province of Puno-Peru, who were given a questionnaire with 34 items.

      Results: The results of the structural model show that the variance of the ISCI is due to the positive effects of the IES and the INS. In addition, the model significantly explains the variance of MI.

      Conclusions: The model explains and predicts the variance of both the ISCI and MI. On the other hand, the IES and the INS are the ones that directly and significantly affect the ISCI, and this in turn likewise affects the MI of the furniture manufacturing companies in the Province of Puno, Peru.


      Keywords:
      Innovator competencies,
      innovation,
      marketing,
      structural equation model,
      companies.

      Artículo Completo
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      Universidad Nacional Micaela Bastidas, Perú
      Cesine, España.
      Copyright © 2022. Fundación Universitaria Konrad Lorenz, Colombia

      Mon, 06 Jun 2022 11:59:32 +000
       
  • Transparencia corporativa sobre capital humano en empresas del retail del
           Mercado Integrado Latinoamericano (MILA)
    • Transparencia corporativa sobre capital humano en empresas del retail del Mercado Integrado Latinoamericano (MILA)

      Corporate transparency on Human Capital in Markets Integration in Latin America (MILA) retail companies

      Fernando Morales Parada y Jacob Sáez Salazar

      Suma de Negocios, 13(28), 19-27, enero-junio 2022, ISSN 2215-910X

      https://doi.org/10.14349/sumneg/2022.V13.N28.A3

      Recibido el 7 de enero del 2022
      Aceptado el 5 de mayo del 2022
      Online el 31 de mayo del 2022

       

      Resumen

      Introducción/objetivo: La siguiente investigación se centra en un análisis a los Reportes de Sostenibilidad y Memorias Anuales del 2018 y el 2019 de las empresas del retail que pertenezcan al Mercado Integrado Latinoamericano acerca de la información relativa al desarrollo humano sostenible.

      Metodología: Con un enfoque descriptivo-correlacional y no experimental se analizaron diversas variables de contenido suministradas en esos reportes para luego construir un índice que midió la divulgación realizada.

      Resultados: Una alta divulgación sobre desarrollo humano sustentable en países como Colombia, México y Chile; queda Perú como uno de los países con menos información divulgada.

      Conclusión: El tamaño de la organización según su cantidad de trabajadores es determinante en el nivel de divulgación y la cantidad de mujeres en el directorio en este caso no es determinante de divulgación.


      Palabras clave:
      Capital humano,
      desarrollo humano sostenible,
      divulgación de información,
      gobierno corporativo,
      reportes de sostenibilidad.

      Códigos JEL:
      M00, M14, M19, M49

      Abstract

      Introduction/Objective: The following research focuses on an analysis of the Sustainability Reports and Annual Reports of the years 2018 and 2019 of the retail companies of the Latin American Integrated Market about the information related to Sustainable Human Development.

      Methodology: With a descriptive-correlational and non-experimental approach, various content variables provided in these reports were analyzed to then make an index that measured the disclosure made.

      Results: High disclosure of Sustainable Human Development in countries such as Colombia, Mexico and Chile, however Peru is a country with less disclosed information.

      Conclusion: The size of the organization according to the number of workers is decisive in the level of disclosure and the number of women on the board in this case is not a determinant of disclosure.


      Keywords:
      Human capital,
      sustainable human development,
      information disclosure,
      corporate governance,
      sustainability reporting.

      Artículo Completo
      Bibliografía

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      Instituciones

      Universidad del Bío-Bío, Chile
      Secretaría Regional Ministerial de Salud Maule, Chile
      Copyright © 2022. Fundación Universitaria Konrad Lorenz, Colombia

      Mon, 06 Jun 2022 11:58:28 +000
       
  • Franquiciantes mexicanos. Una aproximación a las diferencias entre la
           supervivencia, el abandono y el fracaso
    • Franquiciantes mexicanos. Una aproximación a las diferencias entre la supervivencia, el abandono y el fracaso

      Mexican franchisors. An approach to the differences between survival, abandonment and failure

      María del Rosario Cortés Castillo y María Luisa Saavedra García

      Suma de Negocios, 13(28), 28-38, enero-junio 2022, ISSN 2215-910X

      https://doi.org/10.14349/sumneg/2022.V13.N28.A4

      Recibido el 30 de abril del 2022
      Aceptado el 8 de junio del 2022
      Online el 21 de junio de 2022

       

      Resumen

      Introducción/objetivo: Durante la selección de una franquicia, el inversionista o futuro franquiciatario cuenta con datos de los franquiciantes mexicanos y extranjeros concentrados en los anuarios especializados del sector, cuyas publicaciones de carácter divulgativo expresan éxito y bonanza sobre todo en las marcas con espacios pagados. Este trabajo busca contribuir a la escasa literatura acerca de este tema de franquicias, por lo tanto, tiene como objetivo identificar y evaluar los factores que determinan la sobrevivencia, el abandono y el fracaso al operar el modelo de franquicias en el periodo 2010 al 2019 en el sector del comercio y servicios, en México, con el fin de contar con una fuente de análisis, además de la información disponible en el mercado que permita reducir los riesgos de inversión.

      Metodología: El alcance fue exploratorio, correlacional y explicativo con un diseño longitudinal, que abarca diez años, ex post facto evolutivo; con una recolección de datos de 8.125 franquiciantes mexicanos, de bases de datos de publicaciones especializadas y directas, estableciendo como variable dependiente la sobrevivencia y como variables independientes las características de los franquiciantes.

      Resultados: Con base en el análisis discriminante múltiple se encontraron diferencias notables entre las franquicias que sobrevivieron, fracasaron o abandonaron el modelo, en que resultaron significativas las variables de la edad antes de franquiciar, la afiliación a una asociación de franquicias y el porcentaje de regalías.

      Conclusiones: Las empresas deben considerar franquiciar en una etapa madura, buscar establecer redes empresariales y aceptar contratos con regalías que sean convenientes para la permanencia de la franquicia.


      Palabras clave:
      Franquiciantes,
      sobrevivencia,
      abandono,
      fracaso,
      México,
      franquiciatario,
      mipyme.

      Códigos JEL:
      L14, L15, L22, L26, M31.

      Abstract

      Introduction/Objective: During the selection of a franchise, the investor or future franchisee has data on Mexican and foreign franchisors concentrated in the specialized yearbooks of the sector, whose informative publications express success and prosperity, especially in brands with paid spaces. This work seeks to contribute to the scarce literature on this franchise issue, therefore, it aims to identify and evaluate the factors that determine survival, abandonment and failure when operating the franchise model in Mexico, during the period 2010 to 2019 in the sector, trade and services, in order to have a source of analysis, in addition to the information available in the market that allows reducing investment risks.

      Methodology: An exploratory, correlational and explanatory research was carried out under a longitudinal research design, which covered 10 years, ex post facto evolutionary; Data from 8,125 Mexican franchisors were collected, establishing survival as the dependent variable and the characteristics of the franchisors as independent variables.

      Results: Based on the multiple discriminant analysis, notable differences were found between the franchises who survived, failed or abandoned the model, with the variables age before franchising, membership in a franchise association and percentage of royalties being significant.

      Conclusions: The companies should consider franchising in a mature stage, seek to establish business networks and accept contracts with royalties that are convenient for the permanence of the franchise.


      Keywords:
      Franchisors,
      survival,
      abandonment,
      failure,
      Mexico,
      Franchisee,
      sme.

      Artículo Completo
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      Instituciones

      Instituto Politécnico Nacional, Ciudad de México, México
      Universidad Nacional Autónoma de México, México
      Copyright © 2022. Fundación Universitaria Konrad Lorenz, Colombia

      Mon, 06 Jun 2022 11:57:22 +000
       
  • Adoção de tecnologias de armazenamento em nuvem nos escritórios
           brasileiros de contabilidade
    • Adoção de tecnologias de armazenamento em nuvem nos escritórios brasileiros de contabilidade

      Adoption of cloud storage technologies in Brazilian accounting offices

      Elcídio Henriques Quiraque , Leinad de Carvalho Silva , Marco Aurélio Gomes Barbosa , Ana Paula Capuano da Cruz

      Suma de Negocios, 13(28), xx-xx, enero-junio 2022, ISSN 2215-910X

      doi

      Recebido: 18 de outubro de 2021
      Aceito: 11 de dezembro de 2021
      Online: 10 de Fevereiro de 2022

       

      Resumen

      Esta pesquisa foi realizada com o objetivo de demonstrar os fatores que impactam a aceitação de tecnologia de armazenamento em nuvem nos escritórios de contabilidade filiados a uma instituição representativa de seus interesses no estado do Rio Grande do Sul, Brasil, amparada pelos paradigmas propostos pela Teoria Unificada de Aceitação e Uso de Tecnologia. A coleta de dados procedeu-se por meio de um questionário disponibilizado aos endereços eletrônicos dos responsáveis pelos escritórios de contabilidade, por meio do sistema Google Form. Na análise dos dados, o estudo recorreu ao software SPSS 25, para a apresentação da estatística descritiva, e ao software SmartPLS 3.0, para a modelagem de equações estruturais. As evidências da pesquisa apontaram que apenas a variável “hábito” apresentou significância, demonstrando que somente esse construto apresenta influência significativa na intenção de uso da ferramenta de armazenamento em nuvem. Como contribuição, este estudo auxilia na gestão organizacional, no entendimento dos fatores influenciadores da adoção de tecnologias de armazenamento em nuvem, a fim de melhorar a rotina dos escritórios de contabilidade e maximizar a agilidade, o custo e a segurança do armazenamento de dados.


      Palavras-chave:
      Armazenamento em nuvem,
      intenção de uso,
      escritórios de contabilidade,
      tecnologia.

      Códigos JEL:
      M12, M14, M15, M41

      Abstract

      This research was carried out to demonstrate the factors that impact the acceptance of cloud storage technology in accounting offices affiliated with an institution representing their interests in the state of Rio Grande do Sul, supported by the paradigms proposed by the Unified Theory of Acceptance and Use of Technology. Data collection was carried out through a questionnaire made available to the electronic addresses of those responsible for accounting offices, through the Google Form system. In data analysis, the study used the SPSS 25 software for the presentation of descriptive statistics and the SmartPLS 3.0 software for structural equation modeling (SEM). The research evidence showed that only the variable habit presented a positive hypothesis, demonstrating that only this construct has a significant influence on the intention to use the cloud storage tool. As a contribution, this study helps organizational management in understanding the factors influencing the adoption of cloud storage technologies, aiming to improve the routine of accounting offices and maximize the agility, cost, and security of data storage.


      Keywords:
      Cloud storage,
      Intention to use,
      accounting offices,
      technology.

      Artículo Completo
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      Instituciones

      Universidade Federal do Paraná (UFPR), Brasil.
      Copyright © 2022. Fundación Universitaria Konrad Lorenz, Colombia

      Fri, 08 Apr 2022 17:23:00 +000
       
  • Modelo de madurez tecnológica de estudiantes de instituciones de
           educación superior en Colombia
    • Modelo de madurez tecnológica de estudiantes de instituciones de educación superior en Colombia

      Technological Maturity model of students from institutions of higher education in Colombia

      Óscar Armando Mejía Delgado , Yury Yasmín Mejía Delgado , Cristian Andrés Mejía Delgado

      Suma de Negocios, 13(28), xx-xx, enero-junio 2022, ISSN 2215-910X

      Recibido el 25 de agosto del 2021
      Aceptado el 23 de octubre del 2021
      Online el 10 de diciembre 2021

       

      Resumen

      El propósito de este artículo es explorar el nivel de madurez tecnológica de los estudiantes de pregrado de instituciones de educación superior. Para lo cual se desarrolló un modelo de madurez tecnológica con variables que la literatura relaciona de manera directa con los procesos de enseñanza-aprendizaje. El enfoque del estudio fue cuantitativo y su diseño no experimental de corte causal. El estudio se realizó en Bogotá, Colombia, con un muestreo no probabilístico; se diseñó un cuestionario como instrumento de recolección de datos, el cual fue distribuido vía Internet a 481 estudiantes de pregrado de diferentes unidades académicas y cursando semestres distintos. Los resultados confirmaron el vínculo directo entre la familiaridad y la confianza en la transformación digital, mientras, la confianza incide negativamente en la actitud. Los resultados demuestran que los indicadores de ajuste del modelo fueron aceptables; se evidencia la influencia positiva de la variable confianza en el modelo, y cómo la actitud hacia la transformación digital incide negativamente en las expectativas de uso en el futuro de herramientas digitales.


      Palabras clave:
      Transformación digital,
      madurez digital,
      educación superior,
      herramientas digitales,
      modelo de madurez.

      Códigos JEL:
      M10, I23, O00, O33.

      Abstract

      The purpose of this paper is to explorer the level of technological maturity of undergraduate students from institutions of higher education. Which is why it was developed a model of technological maturity, with variables directly related to the teaching-learning process. The focus of the study was quantitative. The study was designed as non-experimental with a causal cut. The study was carried out in the city of Bogotá, Colombia, with a non-probabilistic, a questionnaire was designed as a data collection instrument, which was distributed by internet to 481 undergraduate students from different academic units participated and during different semesters. The results confirmed the direct relationship among the familiarity and trust towards digital transformation, while, the trust has a negative impact on the attitude. The results indicate that the model adjustment indicators were acceptable, the positive influence of the variable trust in the model is evidenced, and how the attitude towards digital transformation has a negative impact on the expectations of the future use of digital tools.


      Keywords:
      Digital transformation,
      digital maturity,
      higher education,
      digital tools,
      maturity model.

      Artículo Completo
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