Subjects -> HISTORY (Total: 1540 journals)
    - HISTORY (859 journals)
    - History (General) (45 journals)
    - HISTORY OF AFRICA (72 journals)
    - HISTORY OF ASIA (67 journals)
    - HISTORY OF AUSTRALASIA AREAS (10 journals)
    - HISTORY OF EUROPE (256 journals)
    - HISTORY OF THE AMERICAS (183 journals)
    - HISTORY OF THE NEAR EAST (48 journals)

HISTORY (859 journals)            First | 1 2 3 4 5     

Showing 401 - 452 of 452 Journals sorted alphabetically
International Journal of Asian Studies     Hybrid Journal   (Followers: 15)
International Journal of Culture and History     Open Access   (Followers: 16)
International Journal of Culture and Modernity     Open Access   (Followers: 5)
International Journal of Divination and Prognostication     Full-text available via subscription   (Followers: 2)
International Journal of Iberian Studies     Hybrid Journal   (Followers: 6)
International Journal of Middle East Studies     Hybrid Journal   (Followers: 66)
International Journal of Military History and Historiography     Hybrid Journal   (Followers: 5)
International Journal of Regional and Local History     Hybrid Journal   (Followers: 9)
International Journal of Society Systems Science     Hybrid Journal   (Followers: 2)
International Journal of Sustainable Society     Hybrid Journal   (Followers: 2)
International Politics     Hybrid Journal   (Followers: 38)
International Review of Social History     Full-text available via subscription   (Followers: 33)
Interventions : International Journal of Postcolonial Studies     Hybrid Journal   (Followers: 17)
Intus-Legere Historia     Open Access  
Iran and the Caucasus     Hybrid Journal   (Followers: 9)
Irish Studies Review     Hybrid Journal   (Followers: 17)
Isis     Full-text available via subscription   (Followers: 42)
Italian Review of Legal History     Open Access   (Followers: 3)
Itinerari di ricerca storica     Open Access  
Izvestia. Ural Federal University Journal. Series 2: Humanities and Arts     Open Access   (Followers: 1)
Japanese Studies     Hybrid Journal   (Followers: 9)
Jernbanehistorie     Full-text available via subscription  
Jewish Culture and History     Hybrid Journal   (Followers: 22)
Journal Asiatique     Full-text available via subscription   (Followers: 7)
Journal for Early Modern Cultural Studies     Full-text available via subscription   (Followers: 30)
Journal for Maritime Research     Hybrid Journal   (Followers: 10)
Journal for the Study of Judaism     Hybrid Journal   (Followers: 12)
Journal for the Study of Radicalism     Full-text available via subscription   (Followers: 10)
Journal of Aging, Humanities, and the Arts: Official Journal of the Gerontological Society of America     Hybrid Journal   (Followers: 8)
Journal of American History     Hybrid Journal   (Followers: 59)
Journal of American Studies     Hybrid Journal   (Followers: 23)
Journal of American-East Asian Relations     Hybrid Journal   (Followers: 1)
Journal of Ancient History and Archaeology     Open Access   (Followers: 31)
Journal of Applied History     Hybrid Journal   (Followers: 4)
Journal of Arts and Social Sciences     Open Access  
Journal of Arts Management, Law, and Society     Full-text available via subscription   (Followers: 6)
Journal of Australian Colonial History     Full-text available via subscription   (Followers: 7)
Journal of Baltic Studies     Hybrid Journal   (Followers: 5)
Journal of Big History     Open Access   (Followers: 4)
Journal of British Studies     Full-text available via subscription   (Followers: 38)
Journal of Canadian Studies/Revue d'études canadiennes     Full-text available via subscription   (Followers: 4)
Journal of Cognitive Historiography     Full-text available via subscription   (Followers: 5)
Journal of Colonialism and Colonial History     Full-text available via subscription   (Followers: 28)
Journal of Conflict Studies     Open Access   (Followers: 23)
Journal of Contemporary Asia     Hybrid Journal   (Followers: 14)
Journal of Contemporary China     Hybrid Journal   (Followers: 17)
Journal of Contemporary History     Hybrid Journal   (Followers: 39)
Journal of Coptic Studies     Full-text available via subscription   (Followers: 7)
Journal of Early Christian History     Full-text available via subscription   (Followers: 9)
Journal of Early Modern History     Hybrid Journal   (Followers: 46)
Journal of East Asian Linguistics     Hybrid Journal   (Followers: 6)
Journal of Ecclesiastical History     Hybrid Journal   (Followers: 25)
Journal of English and Germanic Philology (JEGP)     Full-text available via subscription   (Followers: 15)
Journal of European Studies     Hybrid Journal   (Followers: 21)
Journal of Family History     Hybrid Journal   (Followers: 18)
Journal of Global History     Full-text available via subscription   (Followers: 38)
Journal of Historical Geography     Hybrid Journal   (Followers: 19)
Journal of Historical Linguistics     Hybrid Journal   (Followers: 10)
Journal of Historical Pragmatics     Hybrid Journal   (Followers: 3)
Journal of Historical Research in Marketing     Hybrid Journal   (Followers: 5)
Journal of Historical Research in Music Education     Hybrid Journal   (Followers: 4)
Journal of Historical Syntax     Open Access  
Journal of History and Future     Open Access   (Followers: 2)
Journal of Holocaust Research     Hybrid Journal   (Followers: 10)
Journal of Iberian and Latin American Studies     Hybrid Journal   (Followers: 16)
Journal of Imperial and Commonwealth History     Hybrid Journal   (Followers: 29)
Journal of Indian Society of Pedodontics and Preventive Dentistry     Open Access  
Journal of Intelligence History     Hybrid Journal   (Followers: 7)
Journal of Interdisciplinary Conflict Science     Open Access   (Followers: 1)
Journal of Interdisciplinary History of Ideas     Open Access   (Followers: 8)
Journal of Israeli History: Politics, Society, Culture     Hybrid Journal   (Followers: 7)
Journal of Jewish Identities     Full-text available via subscription   (Followers: 11)
Journal of Latin American Cultural Studies: Travesia     Hybrid Journal   (Followers: 15)
Journal of Latin American Studies     Hybrid Journal   (Followers: 37)
Journal of Legal History     Hybrid Journal   (Followers: 22)
Journal of Medieval History     Hybrid Journal   (Followers: 55)
Journal of Medieval Iberian Studies     Hybrid Journal   (Followers: 8)
Journal of Medieval Religious Cultures     Full-text available via subscription   (Followers: 21)
Journal of Military History     Full-text available via subscription   (Followers: 35)
Journal of Modern Chinese History     Hybrid Journal   (Followers: 6)
Journal of Modern Greek Studies     Full-text available via subscription   (Followers: 5)
Journal of Modern History, The     Full-text available via subscription   (Followers: 70)
Journal of Modern Italian Studies     Hybrid Journal   (Followers: 11)
Journal of Modern Russian History and Historiography     Hybrid Journal   (Followers: 12)
Journal of Moravian History     Full-text available via subscription   (Followers: 5)
Journal of Natural History     Hybrid Journal   (Followers: 8)
Journal of New Zealand Studies     Full-text available via subscription   (Followers: 3)
Journal of North African Studies     Hybrid Journal   (Followers: 10)
Journal of Pacific History     Hybrid Journal   (Followers: 21)
Journal of Persianate Studies     Hybrid Journal   (Followers: 1)
Journal of Policy History     Full-text available via subscription   (Followers: 15)
Journal of Religion in Africa     Hybrid Journal   (Followers: 6)
Journal of Religion in Europe     Hybrid Journal   (Followers: 11)
Journal of Russian American Studies (JRAS)     Open Access  
Journal of Scottish Historical Studies     Hybrid Journal   (Followers: 8)
Journal of Semitic Studies     Hybrid Journal   (Followers: 16)
Journal of Slavic Military Studies     Hybrid Journal   (Followers: 17)
Journal of Social History     Hybrid Journal   (Followers: 57)
Journal of Song-Yuan Studies     Full-text available via subscription   (Followers: 9)
Journal of South American Earth Sciences     Hybrid Journal   (Followers: 4)
Journal of Southeast Asian Studies     Full-text available via subscription   (Followers: 11)
Journal of Sport History     Full-text available via subscription   (Followers: 12)
Journal of the Australian Early Medieval Association     Full-text available via subscription   (Followers: 4)
Journal of the Canadian Historical Association / Revue de la Société historique du Canada     Full-text available via subscription   (Followers: 3)
Journal of the Early Republic     Full-text available via subscription   (Followers: 15)
Journal of the Economic and Social History of the Orient     Hybrid Journal   (Followers: 21)
Journal of the Geological Society of India     Hybrid Journal   (Followers: 13)
Journal of the History of Ideas     Full-text available via subscription   (Followers: 166)
Journal of the History of Medicine and Allied Sciences     Hybrid Journal   (Followers: 22)
Journal of the History of Philosophy     Full-text available via subscription   (Followers: 52)
Journal of the History of Sexuality     Full-text available via subscription   (Followers: 28)
Journal of the History of the Behavioral Sciences     Hybrid Journal   (Followers: 3)
Journal of the Indian Society of Remote Sensing     Hybrid Journal   (Followers: 75)
Journal of the Malaysian Branch of the Royal Asiatic Society     Full-text available via subscription   (Followers: 3)
Journal of the Philosophy of History     Hybrid Journal   (Followers: 16)
Journal of the Polynesian Society     Full-text available via subscription   (Followers: 5)
Journal of the Royal Asiatic Society     Hybrid Journal   (Followers: 15)
Journal of the Warburg and Courtauld Institutes     Full-text available via subscription   (Followers: 6)
Journal of Tourism History     Hybrid Journal  
Journal of Transatlantic Studies     Hybrid Journal   (Followers: 6)
Journal of Transport History     Hybrid Journal   (Followers: 13)
Journal of Urban History     Hybrid Journal   (Followers: 33)
Journal of Victorian Culture     Hybrid Journal   (Followers: 34)
Journal of War & Culture Studies     Hybrid Journal   (Followers: 16)
Journal of Western Archives     Open Access   (Followers: 3)
Journal of Women's History     Full-text available via subscription   (Followers: 23)
Journal of World History     Full-text available via subscription   (Followers: 35)
Jurnal Candrasangkala Pendidikan Sejarah     Open Access  
Kadim     Open Access   (Followers: 1)
Kasvatus & Aika     Open Access   (Followers: 1)
Kirchliche Zeitgeschichte     Hybrid Journal   (Followers: 1)
Konsthistorisk Tidskrift/Journal of Art History     Hybrid Journal   (Followers: 10)
Korean Journal of Medical History     Open Access  
Kritika: Explorations in Russian and Eurasian History     Full-text available via subscription   (Followers: 20)
Kulturstudier     Open Access  
Kunst og Kultur     Open Access  
L'Atelier du CRH     Open Access   (Followers: 2)
L'Idomeneo     Open Access  
La corónica : A Journal of Medieval Hispanic Languages, Literatures, and Cultures     Full-text available via subscription   (Followers: 5)
La Révolution française     Open Access   (Followers: 3)
LaborHistórico     Open Access  
Labour: Journal of Canadian Labour Studies / Le Travail : revue d'Études Ouvrières Canadiennes     Full-text available via subscription   (Followers: 10)
Labyrinthe     Open Access  
Lähde     Open Access  
Landbohistorisk Tidsskrift     Open Access  
Language & History     Hybrid Journal   (Followers: 4)
Language in Society     Hybrid Journal   (Followers: 29)
Le Journal de la Renaissance     Full-text available via subscription   (Followers: 5)
Le mouvement social     Full-text available via subscription   (Followers: 1)
Le Muséon : Revue d'Études Orientales     Full-text available via subscription   (Followers: 3)
Leo Baeck Institute Yearbook     Hybrid Journal   (Followers: 3)
Ler História     Open Access  
Les Cahiers de Framespa     Open Access  
Les Cahiers des dix     Full-text available via subscription   (Followers: 1)
Les Livres d'e-Spania     Open Access  
Levant     Hybrid Journal   (Followers: 6)
Library & Information History     Hybrid Journal   (Followers: 174)
Librosdelacorte.es     Open Access  
Lien social et Politiques     Open Access   (Followers: 2)
Lietuvos istorijos studijos     Open Access  
Literature & History     Full-text available via subscription   (Followers: 24)
Livraisons d’Histoire de l’Architecture     Open Access   (Followers: 3)
Local Population Studies     Full-text available via subscription   (Followers: 2)
Locus Amoenus     Open Access   (Followers: 1)
London Journal     Hybrid Journal   (Followers: 7)
Los Trabajos y los Días     Open Access  
Lucentum : Anales de la Universidad de Alicante. Prehistoria, Arqueología e Historia Antigua     Open Access  
Luso-Brazilian Review     Full-text available via subscription   (Followers: 7)
Madison Historical Review     Open Access  
Management & Organizational History     Hybrid Journal   (Followers: 2)
Manuscrits. Revista d'història moderna     Open Access  
Matatu - Journal for African Culture and Society     Hybrid Journal   (Followers: 1)
Material Culture Review / Revue de la culture matérielle     Full-text available via subscription   (Followers: 1)
Materiales para la historia del deporte     Open Access  
Media History     Hybrid Journal   (Followers: 8)
Mediaevalia     Full-text available via subscription   (Followers: 5)
Medicina Historica     Open Access   (Followers: 1)
Medieval Archaeology     Hybrid Journal   (Followers: 41)
Medieval Feminist Forum : Journal of the Society for Medieval Feminist Scholarship     Partially Free   (Followers: 7)
Medieval History Journal     Hybrid Journal   (Followers: 37)
Médiévales     Open Access   (Followers: 7)
Mediterranean Historical Review     Hybrid Journal   (Followers: 7)
Memoria y Civilización     Open Access  
Memoria y Narración : Revista de estudios sobre el pasado conflictivo de sociedades y culturas contemporáneas     Open Access   (Followers: 1)
Memory Studies     Hybrid Journal   (Followers: 41)
Middle Eastern Studies     Hybrid Journal   (Followers: 20)
Middle European Scientific Bulletin     Open Access   (Followers: 4)
Midland History     Hybrid Journal   (Followers: 4)
Mind & Society     Hybrid Journal   (Followers: 4)
Ming Studies     Hybrid Journal   (Followers: 9)
Mobility in History     Full-text available via subscription   (Followers: 7)
Modern & Contemporary France     Hybrid Journal   (Followers: 3)
Modern China     Hybrid Journal   (Followers: 15)
Modern Italy     Hybrid Journal   (Followers: 7)
Mondo contemporaneo     Full-text available via subscription  
Monthly, The     Full-text available via subscription   (Followers: 1)
Mouseion: Journal of the Classical Association of Canada     Full-text available via subscription   (Followers: 18)
Mozaik Humaniora     Open Access  
Museum History Journal     Hybrid Journal   (Followers: 23)
Mythos     Open Access   (Followers: 2)

  First | 1 2 3 4 5     

Similar Journals
Journal Cover
Journal of Historical Research in Marketing
Journal Prestige (SJR): 0.207
Number of Followers: 5  
 
Hybrid Journal Hybrid journal   * Containing 1 Open Access Open Access article(s) in this issue *
ISSN (Print) 1755-750X - ISSN (Online) 1755-7518
Published by Emerald Homepage  [362 journals]
  • Marketing via Shangbangs (Chinese business networks)

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      Authors: Tony Yan, Michael R. Hyman
      Abstract: This study examines how informal business networks achieve marketing goals in socially uncertain contexts. Drawing from multiple historical sources, Shangbangs, a type of business network that thrived in pre-1949 China, are analyzed. The Critical Historical Research Method (CHRM) undergirds a study of Shangbangs’ historicity (i.e. their socio-historically embedded multiplicity, including organizational forms, activities and connotations. As informal regional, professional, project-based, special-product-based or mixed marketing networks, Shangbangs relied on “flexible specialization” and coupled multiple business needs to market goods and services, business organizations, specific social values and, when necessary, to debrand business rivals. This analysis extends theories about marketing networks by probing their subtypes, diverse marketing activities, multipronged channels and relationship building with social entities (including underground societies, business associations and guilds) in response to pre-1949 China’s market uncertainties. Substantiating an alternative approach to “flexible specialization” and marketing innovations within the pre-1949 Chinese economy shows how a parallel theoretical framework can complement western-based marketing theories. This first comprehensive analysis of Shangbangs, an innovative historical Chinese marketing network outside the conventional market-corporate dichotomy, can inform theory building for marketing strategy-making and management conditioned by social contexts.
      Citation: Journal of Historical Research in Marketing
      PubDate: 2024-01-30
      DOI: 10.1108/JHRM-08-2023-0039
      Issue No: Vol. ahead-of-print, No. ahead-of-print (2024)
       
  • Contextualizing the “Spanish dream”: using critical HRM to understand
           immigrant homeownership in Spain, 2000–2009

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      Authors: Mario Gonzalez-Fuentes, Jonathan Ross Gilbert, Robert F. Scherer, Carlos Iglesias-Fernandez
      Abstract: A pronounced rise in postpandemic immigration is creating consumption opportunities and challenges for countries worldwide. Past research has shown that immigrant homeownership indicates advanced consumer acculturation. However, critical factors which differentiate immigrant decisions to purchase a home remain underexplored. This study aims to examine the importance of different identity resources in determining homeownership gaps between immigrant groups in Spain during a dynamic decade. A mixed methods research design with triangulation was used. First, the critical “historical research method” is used to empirically assess 15,465 household-level microdata files from the National Immigrant Survey of Spain. Second, the analysis is corroborated through informant interviews, an evaluation of digital news archives and other historical traces such as relevant advertisements in Spain from 2000 to 2009. Results provided an account of immigrant homeownership whereby foreign-born consumers leveraged resources to promote social identities aligned with an advanced level of acculturation through housing investment during this period. Furthermore, marketing focused on specific targets of ethnic minority consumers coupled with government policies to promote immigrant homeownership reinforced the “Spanish Dream” as a new paradigm for housing market integration. Spain provides an unprecedented historical context to explain marketing-related phenomena due to a perfect storm of immigration, job availability and integration supports. Contrary to popular wisdom, immigrant consumer homeownership gaps are not solely a result of differences in income and economic mobility, but rather an advanced acculturation outcome driven by personal and social investments in resources that lead to consumer identities.
      Citation: Journal of Historical Research in Marketing
      PubDate: 2024-01-10
      DOI: 10.1108/JHRM-07-2023-0027
      Issue No: Vol. ahead-of-print, No. ahead-of-print (2024)
       
  • Roldós y Compañía, the oldest operating advertising agency
           in the world

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      Authors: Carolina Serra Folch, Cristina Martorell Castellano
      Abstract: This paper aims to review the history of Roldós y Compañía, one of the oldest advertising agencies in the world and the oldest currently operating. This research aims to highlight the importance of this agency and its founder, Rafael Roldós Viñolas – the first documented advertising agent in Spain to this day – in shaping the emerging Spanish advertising industry at the end of the 19th century. The methodology used in this paper is based on a review of period and contemporary literature, as well as on newspaper sources and documents from the private archive of Roldós, S.A. In its early years, the agency’s participation in two of the most significant events for the modernization of the city of Barcelona, the Universal Exhibition of 1888 and the International Exhibition of 1929; as well as the ideation and implementation of several urban projects with the aim of finding new formulas and advertising media are factors that make it one of the most important in the country. In 1929, the alliance Roldós-Tiroleses, S.A. de Publicidad, the first great merger of advertising agencies in Spain, which lasted three years, was led. The outbreak of the Civil War and the subsequent post-war period marked a few years of business irregularities and advertising silences that gave instability to its activity. During the last third of the 20th century, the agency was immersed in the generalized advertising euphoria around the world. With the arrival of North American agencies in Barcelona and the consequent business movements, Roldós, S.A. specializes in the processing of advertisements and media planning. The 21st century began with important changes in the media planning sector, and the agency was forced to restructure its services and organizational structure. In 2022, it celebrates 150 years of uninterrupted activity, recognized by the country’s business sector. This research aims to internationalize the history of the Roldós y Compañía agency, so that it can be studied together with other names of Anglo-Saxon advertising pioneers who were contemporaries of Rafael Roldós. Scientific research on the history of advertising agencies, especially in Spain, is scarce, so this paper aims to help fill this gap.
      Citation: Journal of Historical Research in Marketing
      PubDate: 2024-01-10
      DOI: 10.1108/JHRM-07-2023-0028
      Issue No: Vol. ahead-of-print, No. ahead-of-print (2024)
       
  • Guest editorial: Introduction to special issue on “history of marketing
           in Spain”, part I

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      Authors: Maria Elena Aramendia-Muneta, Felipe Ruiz Moreno, María Pilar Martínez-Ruiz
      Abstract: Guest editorial: Introduction to special issue on “history of marketing in Spain”, part I
      Citation: Journal of Historical Research in Marketing
      PubDate: 2024-02-15
      DOI: 10.1108/JHRM-02-2024-087
      Issue No: Vol. 16, No. 1 (2024)
       
  • Mapping the evolution of tourism research: the Spanish case

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      Authors: Jesús Martínez-Navarro, Fernando Campayo-Sánchez, Liudmila Ostrovskaya Fedorova
      Abstract: This study aims to appraise the historical evolution of tourism research focused on Spain. Firstly, an analysis was conducted to assess the production and impact of research within this domain. Secondly, scientific mapping, specifically through co-word analysis, was used to identify and explore the principal research themes and their evolution in the field. A historical approach was adopted in this study, using 1,100 bibliographic records obtained from the Scopus database. Science mapping was then conducted through co-word analysis of bibliographic data. The results of the performance analysis provide insights into the volume, evolution and impact of the scientific documents published within the research area under investigation. Moreover, by adopting a longitudinal approach, science mapping through co-word analysis enables the definition of the intellectual structure within this research domain. In this regard, the main research themes are identified, conceptually assessed, and their evolution is examined across three distinct window periods: an initial research period (1972–2002), a growing research period (2003–2012) and a consolidation period (2013–2022). The study provides a state-of-the-art position on tourism research related to Spain thus guiding future studies in the area. Furthermore, this study provides a comprehensive “snapshot” of the historical progression of tourism research in Spain, capturing the emblematic aspects that have emerged within the area over the investigated time period.
      Citation: Journal of Historical Research in Marketing
      PubDate: 2023-12-14
      DOI: 10.1108/JHRM-07-2023-0030
      Issue No: Vol. ahead-of-print, No. ahead-of-print (2023)
       
  • The role of the state in consumer culture: the case of “Operation
           Vin” in Sweden

         This is an Open Access Article Open Access Article

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      Authors: Luigi Servadio, Jacob Ostberg
      Abstract: This paper aims to explore the market dynamics that led to a shift in Swedish consumers' alcohol preferences from schnapps to wine. Specifically, the study investigates how the Swedish state influenced consumers' alcohol habits and highlights the role of governance units in shaping consumer culture. The study reconstructs the historical memory of the “Operation Vin”, a strategic marketing campaign implemented by Systembolaget from 1957 to 1985, to conceptualize the past and to uncover the structures and change dynamics of the Swedish alcohol market system. Following this approach, the research contrasts historical data from multiple sources with market-oriented ethnographical data and traces the trajectory of how the consumption of alcohol has changed as a consequence of the Swedish state’s initiatives. The study offers two contributions to the literature in marketing and consumption history. Firstly, it uncovers the lines of actions (framing and settlement) involved in creating marketing systems and shaping consumer culture. Secondly, it explores how the state strategically leveraged its social skills to promote a specific type of alcohol consumption (wine) and to induce the Swedish consumer to cooperate in the refashioning of the alcohol field. The authors aspire for this paper to offer valuable insights into how a state, as a governance entity, can shape consumer culture through a strategic blend of various regulatory measures, both gentle and forceful. The authors emphasize the pivotal role of social skills in fostering cooperation during the implementation of a new alcohol policy. This paper provides valuable insights into the role of the Swedish state in shaping consumer culture and explores the strategic actions and marketing systems involved, contributing to marketing and consumption history literature.
      Citation: Journal of Historical Research in Marketing
      PubDate: 2023-11-30
      DOI: 10.1108/JHRM-05-2023-0018
      Issue No: Vol. ahead-of-print, No. ahead-of-print (2023)
       
  • Can the vital cycle explain the circular consumer journey' A historical
           analysis of the relationship of Spanish Generation X with emblematic
           brands

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      Authors: Ana Isabel Jiménez-Zarco, M Dolores Mendez-Aparicio, Alicia Izquierdo-Yusta
      Abstract: The purpose of this paper is to analyze the life history of the Spanish Generation X over the last five decades. Considering that the generational cohort concept can be identified from the marketing side as a market segment, this paper proposes to analyze the socio-economic and cultural context that has marked the different life stages of Generation X, and how they have related to brands according to their needs, desires and aspirations. The results show that the customer journey can be considered a circular concept. The customer’s relationship with the brand can begin in childhood and continue into adulthood, such that the emotional relationship established with the brand as a child influences purchase decisions in adulthood. Although limited to the analysis of Generation X and its relationship with brands, this paper shows the importance of knowing the socio-economic, legal and cultural context of a generation. As a business implication, the importance of remarketing is evident as a business strategy that reinforces the emotional connection between the brand and the different generations. From a social point of view, this paper shows the power of brands as an element of self-expression of the needs, tastes or preferences of individuals is evident. This paper offers a different and innovative vision of the customer journey, taking into account the individual’s life cycle, and the way in which at each stage of life, he/she relates to brands in a different way.
      Citation: Journal of Historical Research in Marketing
      PubDate: 2023-11-30
      DOI: 10.1108/JHRM-07-2023-0035
      Issue No: Vol. ahead-of-print, No. ahead-of-print (2023)
       
  • Forgotten classics: by Melvin T. Copeland (1924)

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      Authors: Eric H. Shaw, Walter Liu
      Abstract: The purpose of this paper is to show that forgotten classics, such as Melvin T. Copeland’s (1924) Principles of Merchandising, can still teach lessons to students of the history of marketing thought. The method involved using various key words on several internet search engines. The extensive internet search produced more than a dozen contemporaneous reviews and commentaries. Additionally, there was an intensive search through the histories of marketing thought literature. The extensive and intensive searches allowed a meta-analysis reexamining Copeland’s principles in light of future historical developments from the mid-1920s to the 21st century. Historically, Copeland’s principles established the commodity school of marketing thought. (One of the three traditional approaches to understanding marketing taught to generations of students from the mid-1920s until the mid-1960s.) Although the traditional approaches/schools have long gone out of favor, Copeland’s classification of consumer and industrial (business) goods (products and services) have stood the test of time and are still in use 100 years later. Long overlooked, Copeland’s (1924) Principles of Merchandising also anticipated the marketing management/strategy as well as the consumer/buyer behavior schools of marketing thought, dominant in the discipline since the 1960s, for which he has seldom – if ever – been acknowledged. Historical research is limited because some relevant source material may no longer exist or may have been overlooked. There have been no reviews of Copeland’s principles in almost a century, and no published meta-analysis of this forgotten classic exists. New discoveries reveal the value in studying marketing history and the history of marketing thought. For marketing as a social science to progress, it is invaluable to understand how ideas originated, were improved and integrated into larger conceptualizations, classification schema and theories over time.
      Citation: Journal of Historical Research in Marketing
      PubDate: 2023-11-29
      DOI: 10.1108/JHRM-06-2023-0022
      Issue No: Vol. ahead-of-print, No. ahead-of-print (2023)
       
  • Creation of mass sun-and-beach tourism in Spain: the definition of the
           tourist product through architecture

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      Authors: Joan Carles Cirer Costa
      Abstract: The purpose of this paper is to analyze Spain’s success in developing mass tourism between 1950 and 1965. This analysis will be carried out from a marketing point of view using the paradigm of the four Ps: product, price, promotion and place, but focusing on the product since, as will be seen, the three other variables had a much lesser impact at that early stage. The product, in holiday tourism, is the destination, a combination in which the main protagonist is the hotel. The authors will analyse the main characteristics of the tourist accommodation on offer in Majorca and Ibiza in two ways: by studying the general statistics on the one hand, and on the other, through the detailed description of two hotel projects focused on the same tourist market but conceptually very different. In the first, a British design from 1956, we see the seed of what could have been and was not. Spain could have been filled with enclave-type tourist destinations with little connection to the local economic network. The second hotel design, on the other hand, shows us the ideal establishment for the exploitation of mass tourism in open destinations. In Spain, mass tourism was explosively successful because the local business community was able to offer a very attractive product. The authors use the architectural designs of two hotels as the central axis of the description of the Spanish tourism product.
      Citation: Journal of Historical Research in Marketing
      PubDate: 2023-11-28
      DOI: 10.1108/JHRM-06-2023-0020
      Issue No: Vol. ahead-of-print, No. ahead-of-print (2023)
       
  • Spain is different! An analysis of the promotion strategies in the tourism
           industry in Spain

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      Authors: Juan José Blázquez-Resino, María Pilar Martínez-Ruiz, Ana Isabel Muro Rodríguez
      Abstract: Given the great tourist attractiveness of Spain at international level, tourism has become one of the main sources of income and employment, as well as a basic pillar of the Spanish economy. With these ideas in mind, this paper aims to study how the different promotion strategies implemented in the industry have influenced the evolution of tourism in Spain since the early 20th century. The research is a general review, providing a historical examination of the diverse promotion strategies deployed in the tourism industry in Spain over the past decades. It focuses on the descriptive approach of these strategies and their implications throughout the 20th century and the beginning of the 21st century. The findings reveal a shift in recent years from strategies focused on Marketing 1.0 to strategies that, apart from being centered on consumer values (therefore, Marketing 3.0), are beginning to rely to a greater extent on information and communication technologies (ICT) and sustainability, more in line with the more recent Marketing 4.0 and even Marketing 5.0. This work has many implications for the management of public and private operators in the industry, including the need to incorporate the latest marketing trends – most notably the advances in ICT and sustainability. The study offers an in-depth understanding of how marketing strategies have been used in the tourism sector in Spain from the end of the 19th century to the present day, which is highly original compared to previous studies.
      Citation: Journal of Historical Research in Marketing
      PubDate: 2023-11-28
      DOI: 10.1108/JHRM-07-2023-0032
      Issue No: Vol. ahead-of-print, No. ahead-of-print (2023)
       
  • Twitter killed the media star: a historical evolution of marketing
           communication used by Spanish universities

    • Free pre-print version: Loading...

      Authors: Macarena Orgilés-Amorós, Felipe Ruiz Moreno, Gabriel I. Penagos-Londoño, Maria Tabuenca-Cuevas
      Abstract: In recent decades, higher education institutions (HEIs) have increasingly adopted marketing-oriented approaches. While the adoption of marketing was slower in Europe and Spain, it has become a vital tool for HEIs, both to stay competitive in a changing socio-economic context and to face the challenges posed by the transition to the University 2.0 model. This study aims to analyse the historical evolution of communication techniques used by universities, bringing into focus the relevance of social networks in the most recent decades. This research methodology consists of two components. Firstly, a comprehensive analysis of the available data is conducted to investigate the earliest marketing and communication actions involving universities, as well as their evolution over time, contextualizing this within the significant shifts in the social, political and technological background. Secondly, a specific focus is placed on the contribution of social media, particularly Twitter, as a powerful tool in creating a university brand and effectively promoting educational institutions, especially during the last stage of this historical evolution. To identify and analyse these trends, Natural Language Processing is used, specifically by leveraging topic modelling techniques. The results of this analysis offer insights into the evolution of marketing communication applied by Spanish universities and show the increasing importance of social networks and the use of specific topics and contents to enhance their impact on engagement. This study contributes to the literature by using a novel methodological approach to the research on the historical development of communication in universities in Spain, providing guidance to manage their social media strategy to differentiate themselves, increase engagement and foster brand loyalty.
      Citation: Journal of Historical Research in Marketing
      PubDate: 2023-11-27
      DOI: 10.1108/JHRM-07-2023-0033
      Issue No: Vol. ahead-of-print, No. ahead-of-print (2023)
       
 
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  Subjects -> HISTORY (Total: 1540 journals)
    - HISTORY (859 journals)
    - History (General) (45 journals)
    - HISTORY OF AFRICA (72 journals)
    - HISTORY OF ASIA (67 journals)
    - HISTORY OF AUSTRALASIA AREAS (10 journals)
    - HISTORY OF EUROPE (256 journals)
    - HISTORY OF THE AMERICAS (183 journals)
    - HISTORY OF THE NEAR EAST (48 journals)

HISTORY (859 journals)            First | 1 2 3 4 5     

Showing 401 - 452 of 452 Journals sorted alphabetically
International Journal of Asian Studies     Hybrid Journal   (Followers: 15)
International Journal of Culture and History     Open Access   (Followers: 16)
International Journal of Culture and Modernity     Open Access   (Followers: 5)
International Journal of Divination and Prognostication     Full-text available via subscription   (Followers: 2)
International Journal of Iberian Studies     Hybrid Journal   (Followers: 6)
International Journal of Middle East Studies     Hybrid Journal   (Followers: 66)
International Journal of Military History and Historiography     Hybrid Journal   (Followers: 5)
International Journal of Regional and Local History     Hybrid Journal   (Followers: 9)
International Journal of Society Systems Science     Hybrid Journal   (Followers: 2)
International Journal of Sustainable Society     Hybrid Journal   (Followers: 2)
International Politics     Hybrid Journal   (Followers: 38)
International Review of Social History     Full-text available via subscription   (Followers: 33)
Interventions : International Journal of Postcolonial Studies     Hybrid Journal   (Followers: 17)
Intus-Legere Historia     Open Access  
Iran and the Caucasus     Hybrid Journal   (Followers: 9)
Irish Studies Review     Hybrid Journal   (Followers: 17)
Isis     Full-text available via subscription   (Followers: 42)
Italian Review of Legal History     Open Access   (Followers: 3)
Itinerari di ricerca storica     Open Access  
Izvestia. Ural Federal University Journal. Series 2: Humanities and Arts     Open Access   (Followers: 1)
Japanese Studies     Hybrid Journal   (Followers: 9)
Jernbanehistorie     Full-text available via subscription  
Jewish Culture and History     Hybrid Journal   (Followers: 22)
Journal Asiatique     Full-text available via subscription   (Followers: 7)
Journal for Early Modern Cultural Studies     Full-text available via subscription   (Followers: 30)
Journal for Maritime Research     Hybrid Journal   (Followers: 10)
Journal for the Study of Judaism     Hybrid Journal   (Followers: 12)
Journal for the Study of Radicalism     Full-text available via subscription   (Followers: 10)
Journal of Aging, Humanities, and the Arts: Official Journal of the Gerontological Society of America     Hybrid Journal   (Followers: 8)
Journal of American History     Hybrid Journal   (Followers: 59)
Journal of American Studies     Hybrid Journal   (Followers: 23)
Journal of American-East Asian Relations     Hybrid Journal   (Followers: 1)
Journal of Ancient History and Archaeology     Open Access   (Followers: 31)
Journal of Applied History     Hybrid Journal   (Followers: 4)
Journal of Arts and Social Sciences     Open Access  
Journal of Arts Management, Law, and Society     Full-text available via subscription   (Followers: 6)
Journal of Australian Colonial History     Full-text available via subscription   (Followers: 7)
Journal of Baltic Studies     Hybrid Journal   (Followers: 5)
Journal of Big History     Open Access   (Followers: 4)
Journal of British Studies     Full-text available via subscription   (Followers: 38)
Journal of Canadian Studies/Revue d'études canadiennes     Full-text available via subscription   (Followers: 4)
Journal of Cognitive Historiography     Full-text available via subscription   (Followers: 5)
Journal of Colonialism and Colonial History     Full-text available via subscription   (Followers: 28)
Journal of Conflict Studies     Open Access   (Followers: 23)
Journal of Contemporary Asia     Hybrid Journal   (Followers: 14)
Journal of Contemporary China     Hybrid Journal   (Followers: 17)
Journal of Contemporary History     Hybrid Journal   (Followers: 39)
Journal of Coptic Studies     Full-text available via subscription   (Followers: 7)
Journal of Early Christian History     Full-text available via subscription   (Followers: 9)
Journal of Early Modern History     Hybrid Journal   (Followers: 46)
Journal of East Asian Linguistics     Hybrid Journal   (Followers: 6)
Journal of Ecclesiastical History     Hybrid Journal   (Followers: 25)
Journal of English and Germanic Philology (JEGP)     Full-text available via subscription   (Followers: 15)
Journal of European Studies     Hybrid Journal   (Followers: 21)
Journal of Family History     Hybrid Journal   (Followers: 18)
Journal of Global History     Full-text available via subscription   (Followers: 38)
Journal of Historical Geography     Hybrid Journal   (Followers: 19)
Journal of Historical Linguistics     Hybrid Journal   (Followers: 10)
Journal of Historical Pragmatics     Hybrid Journal   (Followers: 3)
Journal of Historical Research in Marketing     Hybrid Journal   (Followers: 5)
Journal of Historical Research in Music Education     Hybrid Journal   (Followers: 4)
Journal of Historical Syntax     Open Access  
Journal of History and Future     Open Access   (Followers: 2)
Journal of Holocaust Research     Hybrid Journal   (Followers: 10)
Journal of Iberian and Latin American Studies     Hybrid Journal   (Followers: 16)
Journal of Imperial and Commonwealth History     Hybrid Journal   (Followers: 29)
Journal of Indian Society of Pedodontics and Preventive Dentistry     Open Access  
Journal of Intelligence History     Hybrid Journal   (Followers: 7)
Journal of Interdisciplinary Conflict Science     Open Access   (Followers: 1)
Journal of Interdisciplinary History of Ideas     Open Access   (Followers: 8)
Journal of Israeli History: Politics, Society, Culture     Hybrid Journal   (Followers: 7)
Journal of Jewish Identities     Full-text available via subscription   (Followers: 11)
Journal of Latin American Cultural Studies: Travesia     Hybrid Journal   (Followers: 15)
Journal of Latin American Studies     Hybrid Journal   (Followers: 37)
Journal of Legal History     Hybrid Journal   (Followers: 22)
Journal of Medieval History     Hybrid Journal   (Followers: 55)
Journal of Medieval Iberian Studies     Hybrid Journal   (Followers: 8)
Journal of Medieval Religious Cultures     Full-text available via subscription   (Followers: 21)
Journal of Military History     Full-text available via subscription   (Followers: 35)
Journal of Modern Chinese History     Hybrid Journal   (Followers: 6)
Journal of Modern Greek Studies     Full-text available via subscription   (Followers: 5)
Journal of Modern History, The     Full-text available via subscription   (Followers: 70)
Journal of Modern Italian Studies     Hybrid Journal   (Followers: 11)
Journal of Modern Russian History and Historiography     Hybrid Journal   (Followers: 12)
Journal of Moravian History     Full-text available via subscription   (Followers: 5)
Journal of Natural History     Hybrid Journal   (Followers: 8)
Journal of New Zealand Studies     Full-text available via subscription   (Followers: 3)
Journal of North African Studies     Hybrid Journal   (Followers: 10)
Journal of Pacific History     Hybrid Journal   (Followers: 21)
Journal of Persianate Studies     Hybrid Journal   (Followers: 1)
Journal of Policy History     Full-text available via subscription   (Followers: 15)
Journal of Religion in Africa     Hybrid Journal   (Followers: 6)
Journal of Religion in Europe     Hybrid Journal   (Followers: 11)
Journal of Russian American Studies (JRAS)     Open Access  
Journal of Scottish Historical Studies     Hybrid Journal   (Followers: 8)
Journal of Semitic Studies     Hybrid Journal   (Followers: 16)
Journal of Slavic Military Studies     Hybrid Journal   (Followers: 17)
Journal of Social History     Hybrid Journal   (Followers: 57)
Journal of Song-Yuan Studies     Full-text available via subscription   (Followers: 9)
Journal of South American Earth Sciences     Hybrid Journal   (Followers: 4)
Journal of Southeast Asian Studies     Full-text available via subscription   (Followers: 11)
Journal of Sport History     Full-text available via subscription   (Followers: 12)
Journal of the Australian Early Medieval Association     Full-text available via subscription   (Followers: 4)
Journal of the Canadian Historical Association / Revue de la Société historique du Canada     Full-text available via subscription   (Followers: 3)
Journal of the Early Republic     Full-text available via subscription   (Followers: 15)
Journal of the Economic and Social History of the Orient     Hybrid Journal   (Followers: 21)
Journal of the Geological Society of India     Hybrid Journal   (Followers: 13)
Journal of the History of Ideas     Full-text available via subscription   (Followers: 166)
Journal of the History of Medicine and Allied Sciences     Hybrid Journal   (Followers: 22)
Journal of the History of Philosophy     Full-text available via subscription   (Followers: 52)
Journal of the History of Sexuality     Full-text available via subscription   (Followers: 28)
Journal of the History of the Behavioral Sciences     Hybrid Journal   (Followers: 3)
Journal of the Indian Society of Remote Sensing     Hybrid Journal   (Followers: 75)
Journal of the Malaysian Branch of the Royal Asiatic Society     Full-text available via subscription   (Followers: 3)
Journal of the Philosophy of History     Hybrid Journal   (Followers: 16)
Journal of the Polynesian Society     Full-text available via subscription   (Followers: 5)
Journal of the Royal Asiatic Society     Hybrid Journal   (Followers: 15)
Journal of the Warburg and Courtauld Institutes     Full-text available via subscription   (Followers: 6)
Journal of Tourism History     Hybrid Journal  
Journal of Transatlantic Studies     Hybrid Journal   (Followers: 6)
Journal of Transport History     Hybrid Journal   (Followers: 13)
Journal of Urban History     Hybrid Journal   (Followers: 33)
Journal of Victorian Culture     Hybrid Journal   (Followers: 34)
Journal of War & Culture Studies     Hybrid Journal   (Followers: 16)
Journal of Western Archives     Open Access   (Followers: 3)
Journal of Women's History     Full-text available via subscription   (Followers: 23)
Journal of World History     Full-text available via subscription   (Followers: 35)
Jurnal Candrasangkala Pendidikan Sejarah     Open Access  
Kadim     Open Access   (Followers: 1)
Kasvatus & Aika     Open Access   (Followers: 1)
Kirchliche Zeitgeschichte     Hybrid Journal   (Followers: 1)
Konsthistorisk Tidskrift/Journal of Art History     Hybrid Journal   (Followers: 10)
Korean Journal of Medical History     Open Access  
Kritika: Explorations in Russian and Eurasian History     Full-text available via subscription   (Followers: 20)
Kulturstudier     Open Access  
Kunst og Kultur     Open Access  
L'Atelier du CRH     Open Access   (Followers: 2)
L'Idomeneo     Open Access  
La corónica : A Journal of Medieval Hispanic Languages, Literatures, and Cultures     Full-text available via subscription   (Followers: 5)
La Révolution française     Open Access   (Followers: 3)
LaborHistórico     Open Access  
Labour: Journal of Canadian Labour Studies / Le Travail : revue d'Études Ouvrières Canadiennes     Full-text available via subscription   (Followers: 10)
Labyrinthe     Open Access  
Lähde     Open Access  
Landbohistorisk Tidsskrift     Open Access  
Language & History     Hybrid Journal   (Followers: 4)
Language in Society     Hybrid Journal   (Followers: 29)
Le Journal de la Renaissance     Full-text available via subscription   (Followers: 5)
Le mouvement social     Full-text available via subscription   (Followers: 1)
Le Muséon : Revue d'Études Orientales     Full-text available via subscription   (Followers: 3)
Leo Baeck Institute Yearbook     Hybrid Journal   (Followers: 3)
Ler História     Open Access  
Les Cahiers de Framespa     Open Access  
Les Cahiers des dix     Full-text available via subscription   (Followers: 1)
Les Livres d'e-Spania     Open Access  
Levant     Hybrid Journal   (Followers: 6)
Library & Information History     Hybrid Journal   (Followers: 174)
Librosdelacorte.es     Open Access  
Lien social et Politiques     Open Access   (Followers: 2)
Lietuvos istorijos studijos     Open Access  
Literature & History     Full-text available via subscription   (Followers: 24)
Livraisons d’Histoire de l’Architecture     Open Access   (Followers: 3)
Local Population Studies     Full-text available via subscription   (Followers: 2)
Locus Amoenus     Open Access   (Followers: 1)
London Journal     Hybrid Journal   (Followers: 7)
Los Trabajos y los Días     Open Access  
Lucentum : Anales de la Universidad de Alicante. Prehistoria, Arqueología e Historia Antigua     Open Access  
Luso-Brazilian Review     Full-text available via subscription   (Followers: 7)
Madison Historical Review     Open Access  
Management & Organizational History     Hybrid Journal   (Followers: 2)
Manuscrits. Revista d'història moderna     Open Access  
Matatu - Journal for African Culture and Society     Hybrid Journal   (Followers: 1)
Material Culture Review / Revue de la culture matérielle     Full-text available via subscription   (Followers: 1)
Materiales para la historia del deporte     Open Access  
Media History     Hybrid Journal   (Followers: 8)
Mediaevalia     Full-text available via subscription   (Followers: 5)
Medicina Historica     Open Access   (Followers: 1)
Medieval Archaeology     Hybrid Journal   (Followers: 41)
Medieval Feminist Forum : Journal of the Society for Medieval Feminist Scholarship     Partially Free   (Followers: 7)
Medieval History Journal     Hybrid Journal   (Followers: 37)
Médiévales     Open Access   (Followers: 7)
Mediterranean Historical Review     Hybrid Journal   (Followers: 7)
Memoria y Civilización     Open Access  
Memoria y Narración : Revista de estudios sobre el pasado conflictivo de sociedades y culturas contemporáneas     Open Access   (Followers: 1)
Memory Studies     Hybrid Journal   (Followers: 41)
Middle Eastern Studies     Hybrid Journal   (Followers: 20)
Middle European Scientific Bulletin     Open Access   (Followers: 4)
Midland History     Hybrid Journal   (Followers: 4)
Mind & Society     Hybrid Journal   (Followers: 4)
Ming Studies     Hybrid Journal   (Followers: 9)
Mobility in History     Full-text available via subscription   (Followers: 7)
Modern & Contemporary France     Hybrid Journal   (Followers: 3)
Modern China     Hybrid Journal   (Followers: 15)
Modern Italy     Hybrid Journal   (Followers: 7)
Mondo contemporaneo     Full-text available via subscription  
Monthly, The     Full-text available via subscription   (Followers: 1)
Mouseion: Journal of the Classical Association of Canada     Full-text available via subscription   (Followers: 18)
Mozaik Humaniora     Open Access  
Museum History Journal     Hybrid Journal   (Followers: 23)
Mythos     Open Access   (Followers: 2)

  First | 1 2 3 4 5     

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School of Mathematical and Computer Sciences
Heriot-Watt University
Edinburgh, EH14 4AS, UK
Email: journaltocs@hw.ac.uk
Tel: +00 44 (0)131 4513762
 


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