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  Subjects -> SPORTS AND GAMES (Total: 199 journals)
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Journal of Applied Sport Management: Research that Matters
Number of Followers: 5  
 
  Full-text available via subscription Subscription journal
ISSN (Print) 2327-0187
Published by Sagamore Publishing LLC Homepage  [7 journals]
  • The Rivalry Effect: The Potential to Foster (Lapsed) Donor Giving

    • Free pre-print version: Loading...

      Authors: Katherine R. N. Reifurth, Kelly M. Evans, Jeffrey D. James, Yong Jae Ko
      Abstract: Prior sport rivalry researchers have failed to examine the effects of rivalry utilizing a multidimensional approach to team identification as well as the effects of rivalries in relation to the behavioral outcomes of lapsed donors. The authors worked with the official booster club of a large public university to create three distinct email campaigns targeting lapsed donors to test the effects of framing donation requests with rivalry-themed communications. The results of this study highlight the varia-tions in these distinct identification dimensions due to the presence of a rivalry as well as the behavioral effects a rivalry has on these lapsed donors. 
      PubDate: 2019-10-21
      DOI: 10.18666/JASM-2019-V11-I4-9602
      Issue No: Vol. 11, No. 4 (2019)
       
  • Education through Athletics: Interest in an Athletics Performance
           Curriculum

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      Authors: Harry Molly, Erianne A. Weight
      Abstract: Intellectual and life-skill benefits of collegiate athletics participation have been doc-umented in empirical research, yet athletics-centric curricula are traditionally not offered for academic credit in higher education. This pilot study employed a survey, distributed to FBS Division I college varsity athletes, coaches, athletics administra-tors, and faculty from three Atlantic Coast Conference institutions, to explore the interest in an athletics performance minor through the lens of the Integrated View of intercollegiate athletics. The results demonstrate a moderate interest in an ath-letics performance curriculum, with 66% of those surveyed voicing support. Those most supportive were varsity athletes and coaches, while faculty were the least sup-portive. This study adds to the literature by addressing the philosophical dichotomy that despite the nexus between educational outcomes and athletics, an opportunity for academic credit is lacking. 
      PubDate: 2019-10-21
      DOI: 10.18666/JASM-2019-V11-I4-9608
      Issue No: Vol. 11, No. 4 (2019)
       
  • Collaborative Innovation in Professional Sport Stadium Construction: An
           Event History Analysis

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      Authors: Sungil Hong, Mar Magnusen, Dennis Coates
      Abstract: This study identifies and empirically tests a variety of potentially important deter-minants influencing new stadium construction adoption from both a team and government perspective, while also accounting for the role of diffusion effects in new stadium construction. The sample consists of 28 Major League Baseball (MLB) franchises in 26 cities in the U.S. Given the longitudinal nature of the stadium con-struction process, event history analysis (EHA) was employed as the primary sta-tistical method. Overall, 48% of the variance was explained by the research model. Diffusion effects (measured as divisional diffusion and regional diffusion) were found to be the most meaningful to construction adoption. The significance of this study rests in its focus on identifying and empirically testing factors influencing the adoption of sport stadium construction from the perspectives of professional sport teams and governing bodies. The empirical results support Rogers (2003) diffusion of innovation theory and provide useful information to both sport managers and governments officials on key factors (e.g., diffusion effects) that may increase the prospect of stadium construction adoption. 
      PubDate: 2019-10-21
      DOI: 10.18666/JASM-2019-V11-I4-10160
      Issue No: Vol. 11, No. 4 (2019)
       
  • Spectator Age and Periodic Changes in Game Viewership: An Application of
           Positivity and Life-Span Theory in the National Football League

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      Authors: Scott Tainsky, Jie Xu
      Abstract: This study examines the factors that influence sport broadcast viewership, explor-ing the relationship between spectator age, time remaining in the season, and team success. We identify the determinants of demand for two different age groups— youth and older adults—and analyze differences in the impact of team quality and playoff probability on viewership during midseason games and those during the stretch run of the season. Ordinary least squares models are used to estimate the effects and Wald tests to establish differences between groups. Our models show local team quality increased viewership by a greater margin for youth than older adults for midseason games as well as those during the stretch run. By contrast, only adult viewership increased in response to increased playoff probability, and only during the stretch run. The combination of results presents some ambiguity with respect to applying the conventional wisdom on the dynamics of age, time horizon, and positivity in the sport context. 
      PubDate: 2019-10-21
      DOI: 10.18666/JASM-2019-V11-I4-9799
      Issue No: Vol. 11, No. 4 (2019)
       
 
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