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  Subjects -> SPORTS AND GAMES (Total: 199 journals)
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Journal of Sports Media
Number of Followers: 4  
 
  Full-text available via subscription Subscription journal
ISSN (Print) 1558-4313 - ISSN (Online) 1940-5073
Published by U of Nebraska Homepage  [32 journals]
  • The Big Assist: Exploring Nonprofit Practitioner Beliefs About Sport CSR
           Relationships

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      Abstract: Between 2005 and 2017, the National Basketball Association's (NBA) social responsibility program, NBA Cares, donated more than $270 million and 5 million community service hours (NBA Cares, n.d.). The league's senior vice president of global marketing partnerships once highlighted the meaning of these charitable efforts by stating, "Our partners recognize that this is what the league stands for. The league is synonymous with making a difference in the community" (as quoted in Jessop, 2013, para. 7). Similar efforts exist across major professional sport organizations, as leagues, teams, and players contribute to causes ... Read More
      PubDate: 2022-02-27T00:00:00-05:00
       
  • An Offside Story: The Israeli Periphery in Sports Films

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      Abstract: Movies are classified into a variety of genres, where each genre is defined by style, visuals, and the main plot events. Nevertheless, no genre corresponds to fixed themes, nor does it determine in advance the answer to the question of what the movie is about. For example, war movies can tell a love story; horror films can focus on friendship; and romantic comedies can address modern social norms. This insight is also relevant to sports films. The Oscar-winning movie Rocky tells the story of a son to immigrants from Italy who chooses sports as a tool for upward social mobility from his low socio-economic status. The Rocky sequels address other topics, such as the Cold War (Rocky 4), coping with success (Rocky 3) ... Read More
      PubDate: 2022-02-27T00:00:00-05:00
       
  • Expecting Victory Due to TV or Identity' An Examination of the
           Influence of Media Consumption and Social Identification on Game
           Expectations

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      Abstract: The 2018–2019 college football regular season totaled 77 billion minutes of content consumed by 163 million viewers solely on ESPN's various networks (with 58.5 billion additional minutes being consumed on other networks) (Volner, 2018). ESPN's popular weekly analysis show College Football Gameday reached 1.9 million viewers each week during their 3-hour telecast and projected which teams had the highest likelihood to win the college football playoff championship, with a panel of experts and the use of a specialized analytic model. Through such projections, it became clear that some teams had an expectation of being in the playoffs, with one popular sports-media outlet referring to the final, championship matchup ... Read More
      PubDate: 2022-02-27T00:00:00-05:00
       
  • Shifting the Coverage: Understanding Why Reporting and Attitudes Changed
           About the NFL and Player Safety

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      Abstract: After years of silence, the chatter surrounding the National Football League's concussion crisis in the last decade is louder than it has ever been. Despite a brief decline in concussions in 2018, there was a 44 percent increase in concussions during the 2019 NFL preseason (Cwik, 2019). In recent years, the league came under fire for its concussion protocol, which seemingly allowed several players with concussion-type symptoms to return to the field (M. Jones, 2017). Health and safety fears for players have been further exacerbated by medical research. A 2017 Boston University study found that of 111 brains of former NFL players, 110 tested positive for chronic traumatic encephalopathy—a progressive degenerative ... Read More
      PubDate: 2022-02-27T00:00:00-05:00
       
  • Multiscreen Football Enjoyment: Uses and Gratifications for Media
           Consumption of the National Football League

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      Abstract: When a media product is as popular as the National Football League (NFL), no single motivation for consumption can ever be pinpointed. Whether fans are seeking dramatic flair (Vogan, 2014), fantasy sports gratifications (Billings, Lewis, et al., 2020), or some other motivation, the NFL garners millions of the largest audiences in the United States; the top 10 ratings in U.S. television history are all Super Bowls (Otterson, 2018). Nevertheless, the gratifications obtained from consuming NFL media have become considerably more byzantine; fantasy football participation (Billings & Ruihley, 2014), gambling (Dwyer, Shapiro, & Drayer, 2018), and multiscreen sports fandom (Rubinking & Lewis, 2016) all represent variables ... Read More
      PubDate: 2022-02-27T00:00:00-05:00
       
  • Understanding How Consumers Perceive Brand Personality Through Sports
           Sponsorship

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      Abstract: Sports sponsorship is considered a brand-promotion strategy that develops corporate images and brand names, provides opportunities for enriching the symbolic value of sponsors, and maximizes benefits of partnerships (Kahuni et al., 2009). Sporting events comprise a major category of place-based marketing that embraces the delivery of promotional messages at particular sites in order to generate brand awareness, influence consumer attitude, and promote purchase intention (Nicholls et al., 2009). A recent report from the sports data agency Two Circles (2019) showed that sports sponsorship would grow ... Read More
      PubDate: 2022-02-27T00:00:00-05:00
       
  • The "Mighty Kacy" Effect' American Ninja Warrior and the Elevation of
           Women Athletes

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      Abstract: In the hit television program American Ninja Warrior, elements from both the sports and reality television worlds are combined into 2-hour episodes full of athletic accomplishments and human drama. The goal of the show is to win the athletic portion, but many participants also create a connection with the audience due to their personal stories. A Wall Street Journal reporter once wrote of the show, "One competitor tugs at your emotions, another makes you laugh" (Gay, 2016). While the reality television portion of the show may be what brings many viewers back to the television set to watch each week, the program has also become an important moment in the evolution of sports coverage. Men and women compete ... Read More
      PubDate: 2022-02-27T00:00:00-05:00
       
 
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