Authors:Ma. Mónica Gloria Clara Castillo-Esparza, Gonzalo Maldonado-Guzmán, Juan Mejía-Trejo Pages: 1 - 17 Abstract: Organizations are increasingly integrating environmental concerns in their strategic plans. This research analyzes how green business strategy (GBS) and corporate social responsibility (CSR) impact financial performance (FP). In addition, we analyze the mediating role of CSR in the relationship between GBS and FP. The empirical application uses structural equation modeling on a sample of 300 manufacturing firms from Mexico. The results show positive and significant relationships between GBS, CSR and FP, while the significantly positive mediating role of CSR was also verified. Thus, the environmental objectives set by the GBS contribute to the FP of Mexican manufacturing firms. CSR also collaborates to this end but only partially by mediating the relationship between GBS and FP. The findings support the importance of incorporating environmental concerns in businesses' strategic planning in order to ensure not only economic but also social benefits through GBS and CSR activities. PubDate: 2024-05-03 DOI: 10.18845/te.v18i2.7134 Issue No:Vol. 18, No. 2 (2024)
Authors:Oswaldo Terán, Danko Ravlic-Torres, Gianni Romaní, Karla Soria-Barreto Pages: 18 - 35 Abstract: This paper analyses, through simulations, two regional development models to contrast their potential to promote endogenous development in two Chilean regions (Antofagasta and Coquimbo). The models were developed with the SocLab social simulation platform, which is based on the theory of Organized Action Systems. The models' input was generated by interviews with stakeholders closely involved in the allocation of public funds for innovation and productive development. The results show that Antofagasta's decentralised model promotes endogenous development by permitting a high degree of influence and coordination among local actors, while presenting a better state of critical resources for this purpose. For the Coquimbo region, the centralised model presents greater dominance and autonomy of a single actor (central government) over other actors who should respond to the local interest. The models were compared by using a qualitative approach. The novelty of the paper relies on the application of a simulation platform based on the Organized Action System theory to model and simulate two systems of actors responsible for regional endogenous development. The proposed approach helps to better understand and compare different development models which contribute to policy making. PubDate: 2024-05-03 DOI: 10.18845/te.v18i2.7135 Issue No:Vol. 18, No. 2 (2024)
Authors:Orlando E. Contreras-Pacheco, Juan Camilo Álvarez-Arciniegas, María Fernanda Garnica-Rugeles Pages: 36 - 50 Abstract: This study examines how businesses respond to reputational damage caused by reputation crises. Drawing on the qualitative analysis of a Colombian natural medicine company facing a disruptive event that threatened its flagship product and business, the case study explores the company’s response to media suspicions of tampering with a phytotherapeutic product. The findings reveal significant inconsistencies in the firm’s organizational responses and their repercussions on stakeholders and the industry. This study sheds light on the strategic use of responses detached from reality in crisis scenarios to protect reputation. In addition, the study highlights that the analyzed company deviated from established crisis management strategies outlined in theory. The company did not implement the ‘steal the thunder’ approach, as it failed to proactively disclose the crisis. Moreover, the company prioritized instrumental responses over normative or ethical considerations. The analysis of the identified deviations from established crisis management principles further emphasizes the importance of the work’s findings and their theoretical and practical implications for developing more effective crisis communication strategies grounded in truth-seeking. PubDate: 2024-05-03 DOI: 10.18845/te.v18i2.7136 Issue No:Vol. 18, No. 2 (2024)
Authors:Alejandro Gamón-Sanz, Joaquín Alegre, Ricardo Chiva Pages: 51 - 80 Abstract: Lean Startup provides an iterative, hypothesis-driven approach to business creation and product development, promoting data-driven decision-making by involving potential users and customers during the development cycle. Despite increased academic attention, the debate on the benefits of Lean Startup is open. To contribute to the understanding of how organisations incorporate Lean Startup principles, this study conducts a systematic literature review and identifies the industries in which its application has been analysed, the adaptation models followed by organisations, and the key drivers for its adoption in new and established organisations. The study's findings contribute to advancing knowledge on the adoption of Lean Startup principles, tools, and techniques in organisations. The results also help to the academic debate surrounding the usefulness and application of Lean Startup principles across different organisational contexts. PubDate: 2024-05-03 DOI: 10.18845/te.v18i2.7137 Issue No:Vol. 18, No. 2 (2024)
Authors:Roberto Andres Herrera-Barriga, Diana Marcela Escandon-Barbosa Pages: 81 - 96 Abstract: This study explores the relationship between administrative advice and international market entry modes. The board of directors has the authority to determine internationalization strategies for both large multinational corporations and small and medium-sized organizations. Existing theoretical frameworks dealing with internationalization provide a strong foundation for understanding the dynamics of entry modes and corporate governance. The study presents a framework consisting of four thematic elements: characteristics, capabilities, behavior, and composition of the advice. This framework is utilized to analyze the complexities of the decision-making processes of boards. Despite acknowledging its limitations, this study provides practical insights for business managers and contributes to the ongoing theoretical debate on this topic, highlighting the need for more comprehensive frameworks that consider psychological and cultural factors in the decision-making process of boards in the context of international business. PubDate: 2024-05-03 DOI: 10.18845/te.v18i2.7138 Issue No:Vol. 18, No. 2 (2024)
Authors:Washington Macias, Gabriela Barquet-Arenas, Jazmín Yambay-Aucancela Pages: 97 - 114 Abstract: This work analyses the influence of consumer-based brand equity on the purchase decision of fast-moving consumer goods in Ecuador. By estimating a partial least squares structural equation model and a logit model on a sample of 120 Ecuadorian university students, it was found that brand awareness with a strength of association is positively related to perceived quality, perceived quality influences attitudinal loyalty, and loyalty influences overall brand equity. In addition, after controlling for reference prices, overall brand equity has a direct positive effect on consumers' purchase decisions. For brand managers, the main implication of these findings is that investments to improve the dimensions of brand equity, with an emphasis on loyalty, is a relevant mechanism to increase sales and generate greater brand value. PubDate: 2024-05-03 DOI: 10.18845/te.v18i2.7142 Issue No:Vol. 18, No. 2 (2024)
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