Authors:András Rideg, László Szerb, Anna Róza Varga Pages: 1 - 19 Abstract: This study investigates the relationship between intellectual capital components and innovation on a sample of 1243 Hungarian small and medium sized enterprises (SMEs) drawn from the Global Competitiveness Project (GCP). The results of the logistic regressions reveal a significantly positive effect of structural capital and relational capital on innovation, whereas the impact of human capital is not significant. The results show the importance for entrepreneurs of strengthening intellectual capital in order to increase SMEs innovation, and advise policymakers on how to mobilize support schemes for the renewal of SMEs with low individual but high collective innovation potential. Instead of examining large enterprises and startups, the novelty of the study relies on the analysis of the connections between intellectual capital components and innovation in the context of mature Hungarian SMEs. PubDate: 2023-05-01 DOI: 10.18845/te.v17i2.6695 Issue No:Vol. 17, No. 2 (2023)
Authors:Edgar Antonio Sánchez-Báez, Diego Daniel Sanabria, Raúl Marcelo Ferrer-Dávalos Pages: 20 - 32 Abstract: This paper empirically analyzes the relationship between certain organizational characteristics and sales performance on a sample of 360 micro, small and medium-sized enterprises (MSMEs) from Paraguay. The results from the logistic regression analysis show that the outsourcing of operations has a positive impact on sales. On the other hand, it was observed that relationships with suppliers in the supply chain as well as the delay of planned investments before the pandemic negatively influence sales. These results might help businesses and policy makers to strengthen certain internal characteristics of MSMEs to improve sales possibilities, especially during crisis periods. PubDate: 2023-05-01 DOI: 10.18845/te.v17i2.6698 Issue No:Vol. 17, No. 2 (2023)
Authors:Orly Carvache-Franco, Ana Gabriela Víquez-Paniagua, Mauricio Carvache-Franco, Wilmer Carvache-Franco, Allan Pérez-Orozco Pages: 33 - 47 Abstract: The study seeks to identify the discussion topics and establish the sentiment of Twitter texts related to entrepreneurship and entrepreneurs during a crisis period. The data was collected from 163,843 tweets between May and June 2020. A group of popular hashtags about entrepreneurship and business was identified. The extensive data process was carried out using the term association technique and text sentiment analysis. The results indicate that crisis communications in businesses and by entrepreneurs had two objectives, to communicate the crisis inside the business due to the pandemic and communicate the elements of crisis solution by highlighting the skills, knowledge, means, and critical issues to overcome. The study contributes to the situational crisis communication literature by understanding the characteristics of crisis communication during a crisis period in popular entrepreneurship hashtags. PubDate: 2023-05-01 DOI: 10.18845/te.v17i2.6700 Issue No:Vol. 17, No. 2 (2023)
Authors:Jorge Moreno-Gómez, Juan Carlos Londoño, Luis Felipe Zapata-Upegui Pages: 48 - 64 Abstract: This study evaluates how three distinct marketing strategies (i.e., marketing communication, marketing innovation, and marketing uniqueness) impact the competitiveness level of Colombian SMEs. We use a unique primary dataset drawn from the Global Competitiveness Project that includes information for 176 Colombian SMEs during 2019. We employ a regression model to test the proposed hypotheses highlighting the relevance of marketing innovation, uniqueness, and communication for SMEs' competitiveness. The findings reveal that Colombian SMEs are frequent users of marketing strategies. Results show that larger SMEs that use marketing strategies are more competitive than smaller ones. It was also found that strategic emphasis, which implies that SMEs work with one of the evaluated strategies, contributes to competitiveness. However, managers should consider the synergistic effects of using more than one strategy. The relevance of this study is to present a model that shows how larger SMEs can capitalize on different marketing strategies to consolidate their competitiveness level in the Colombian context. PubDate: 2023-05-01 DOI: 10.18845/te.v17i2.6701 Issue No:Vol. 17, No. 2 (2023)
Authors:Diego Armando Marín-Idárraga, Juan Carlos Cuartas-Marín, Pedro Emilio Sanabria-Rangel, Juan de Jesús Sánchez-Torres Pages: 65 - 77 Abstract: The purpose of this research is to identify the key factors explaining the competitiveness of a tourist destination, namely San Carlos in Antioquia, Colombia. The main results of the exploratory and confirmatory factor analysis show that this Colombian region will fully materialize its tourism competitive potential if it develops more integrated support action plans, supports the effective exploitation of inherent resources, and promotes a better management of the destination. These results have important implications for the design of public tourism policy, both in the region and in other territories. PubDate: 2023-05-01 DOI: 10.18845/te.v17i2.6702 Issue No:Vol. 17, No. 2 (2023)
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