Authors:Nafisa Arini, Afifatul Achyar Pages: 1 - 10 Abstract: Bagi seorang muslim status halal suatu produk pangan maupun non-pangan harus terpenuhi secara mutlak, begitu juga dengan produk kosmetik. Kosmetik terdiri dari berbagai bahan dan yang menjadi titik kritis status kehalalan suatu produk kosmetik adalah kompleksitas komposisi produk kosmetik yang memungkinkan penggunaan bahan dasar yang berasal dari babi seperti gelatin, asam lemak, gliserin dan kolagen yang mana bahan-bahan tersebut adalah bahan yang sangat umum digunakan dalam pembuatan produk kosmetik. Tujuan dilakukannya penelitian ini adalah untuk untuk mengoptimasi metode isolasi DNA pada beberapa jenis sampel kosmetik untuk uji halal berbasis molekuler. Penelitian dilakukan dalam tiga tahap, yaitu ekstraksi DNA, amplifikasi dan analisis rt-PCR, dan tahap terakhir adalah visualisasi dengan media elektroforesis gel agarose. Optimasi isolasi DNA dilakukan dengan tiga metode yang berbeda, yaitu dengan menggunakan kit isolasi DNA QIAamp® DNA Mini Kit (QIAGEN), isolasi dengan laruta phenol-chlororoform GENEzol™ (Geneaid), dan menggunakan campuran resin Chelex-TE 10%. Hasil menunjukkan bahwa metode isolasi terbaik dari ketiga metode yang dilakukan adalah metode isolasi DNA dengan menggunakan QIAamp® DNA Mini Kit (QIAGEN) yang mana berdasarkan visualisasi elektroforesis metode ini dapat mengisolasi DNA dari semua sampel. PubDate: 2023-06-30 DOI: 10.20473/jhpr.vol.6-issue.1.1-10 Issue No:Vol. 6, No. 1 (2023)
Authors:Nur Aisyah Indarningsih, Suci Wulandari Siregar Pages: 11 - 21 Abstract: Despite the importance of pharmaceutical products in everyday life, especially after the coronavirus outbreak in early 2020, only a few studies have attempted to analyze consumer behavior regarding halal pharmaceutical products. Therefore, this study aims to analyze the effect of halal labeling, word of mouth, and halal awareness on purchasing decisions for halal products among Yogyakarta Muslim students using the structural equation model (SEM). The sample for this research is 100 respondents spread across several campuses. Data collection was carried out online with the help of Google forms, which were distributed via social media on a Likert scale of 1–5. From the results of data processing, it was found that halal labeling, word of mouth, and halal awareness had a positive effect on purchasing decisions for pharmaceutical products. Halal awareness is the most significant determinant of purchasing decisions for halal pharmaceutical products, so the pharmaceutical industry needs to highlight the halal aspects of their products through proper branding and promotion/advertising campaigns. Halal aspects include the ingredients and substances of pharmaceutical products and the product manufacturing process. In addition to the halal aspect, aspects of product hygiene and safety need to be emphasized. In the post-COVID era, this is what Muslim consumers need. PubDate: 2023-06-30 DOI: 10.20473/jhpr.vol.6-issue.1.11-21 Issue No:Vol. 6, No. 1 (2023)
Authors:Muhammad Agus Futuhul Ma'wa, Hasbi, Triyani Aprilia, Suci Wulandari Siregar Pages: 22 - 34 Abstract: Penelitian ini memiliki tujuan untuk mengembangkan model extended theory of plan behavior (TPB) dengan menambahkan religious commitment (RC) dan self-efficacy (SE) sebagai variabel internal dan menyelidiki pengaruh variabel tersebut terhadap sikap terhadap kosmetik halal. Selain itu, penelitian ini juga menguji peran moderasi halal literacy (HL) dalam hubungan antara attitude (AT), subjective norms (SN), perceived behavioral control (PBC) dan niat untuk membeli kosmetik halal. Populasi dan sampel yang dipakai dalam penelitian ini yaitu Gen Y. Pendekatan kuantitatif dengan model structural equation modelling (SEM) dipilih dalam menganalisis data dengan bantuan aplikasi SmartPLS 3. Pengumpulan data dilakukan secara online dengan bantuan google form yang disebar melalui media sosial. Hasil penelitian menunjukkan bahwa religious commitment berpengaruh signifikan terhadap attitude. Kemudian variabel self-efficacy berpengaruh signifikan terhadap attitude. Normative Belief berpengaruh signifikan terhadap Subjective Norms. Variabel Attitude berpengaruh signifikan terhadap Purchase Intention, dan Halal Literacy dapat memoderasi hubungan antara Attitude terhadap Purchase Intention. PubDate: 2023-06-30 DOI: 10.20473/jhpr.vol.6-issue.1.22-34 Issue No:Vol. 6, No. 1 (2023)
Authors:Dini Salmiyah Ali, Athaya Kamila matanra Pages: 35 - 47 Abstract: The halal industry in Indonesia is developing brilliantly, including in halal fashion. Behind the great potential and desire to become the mecca of world Muslim fashion, there is intense competition between fashion brands and consumers who tend to be critical in making their choices. Facing this new reality, a company in this industry must ensure that it can maintain its existence in the long term by creating its product identity (brand personality) and understanding consumer behavior that tends to direct choices to brands they feel are close or suitable to itself, including PT Soka Cipta Niaga (SOKA) as a company that produced the first halal socks. The purpose of this study is to examine how the suitability of consumers' self-image through the personality of a halal fashion brand. This study uses a qualitative approach with descriptive research and data collection techniques conducted through in-depth interviews with Focus Group Discussions (FGD), observation, and documentation of SOKA consumers. The results of the study show that there are only three dimensions of the personality of the halal brand that is most prominent from the SOKA brand, namely excitement, purity, and righteousness personality. Among these three personalities, righteousness then becomes the only halal brand personality that is most congruence with the actual and ideal self-image of its consumers, which can help to show and satisfy their self-concept needs for religious obedience and adherence in using products that are considered relevant to sharia principles. PubDate: 2023-06-30 DOI: 10.20473/jhpr.vol.6-issue.1.35-47 Issue No:Vol. 6, No. 1 (2023)
Authors:Aladin Ibrahim, Pacita Mae Pamplona, Jerald Antonio, Timothy Carranza, Kristian Sumagaysay Pages: 48 - 54 Abstract: This study aims to identify the level of halal knowledge of non-Muslim food service workers in terms of selection of ingredients and cooking procedure. It used descriptive survey method comprising of one hundred purposely selected respondents. The researchers developed a test-type survey questionnaire aimed to identify the level of halal knowledge non-Muslim food service workers. Frequency counts, percentages, and mean were used to analyze the data. Findings showed that workers’ knowledge on selection of ingredients is good, and satisfactory on cooking procedures knowledge. The research contribute to the limited researches on halal knowledge in the area. PubDate: 2023-06-30 DOI: 10.20473/jhpr.vol.6-issue.1.48-54 Issue No:Vol. 6, No. 1 (2023)
Authors:Raymond Mulyarahardja, Afdal Gilang Adhitya, Jessica Wirati Mula Budiharga, Ciptadi, Yoel Putera Samuel Pages: 55 - 68 Abstract: Halal cosmetics market in Indonesia has gained more and more attention and is driving global demand growth. Halal cosmetics awareness among female young adults in Indonesia is increasing in line with the rapid growth projection of the Indonesian Halal cosmetics market. However, factors playing a significant role in their purchase intention to buy Halal cosmetic products remain ambiguous. Furthermore, there is no well-established study in Indonesia that explored the role of brand image, promotion, and Halal logo as predictors of purchase intention. This study aims to address this gap and analyze the predecessors and consequences of aforementioned factors towards the purchase intention of Halal cosmetics in Indonesia, specifically among young Muslim women. Samples in this study were obtained by means of quota sampling technique with a total of 289 female Indonesian Muslim respondents aged 21 - 40 years old. Likert-type scale anchoring five-points was used to record the responses. The scale of 1 indicates strong disagreement and 5 indicates strong agreement. The analysis was conducted through Exploratory Factor Analysis and Multiple Regression Analysis on SPSS. This study discovered that promotion is an essential predictor of purchase intention of Halal cosmetic products within the young Muslim adult population in Indonesia. Unexpectedly, brand image plays an insignificant role in purchase intention. Moreover, theory of planned behavior provided insight into a theoretical vulnerability of subjective norm as predictor of purchase intention. As this topic is predominantly researched in Malaysia, there has been little to no studies done on this particular context in Indonesia. This study’s results are anticipated to provide meaningful contribution to the literature in evaluating the purchase intentions of Indonesian young Muslim women towards Halal cosmetics. Cosmetics brands and manufacturers may extract value from this study’s results to sharpen activity focus on variables closer to purchase intention. PubDate: 2023-06-30 DOI: 10.20473/jhpr.vol.6-issue.1.55-68 Issue No:Vol. 6, No. 1 (2023)
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