 Subjects -> PATENTS, TRADEMARKS AND COPYRIGHTS (Total: 28 journals)
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- Internal and external organisational strategies: repercussion of
information management on relationship selling behaviour and salesforce
performance-
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Authors: Sathish Mahendran, Natarajan Lakshmi Balasudarsun, Hari Sundar G. Ram, Karthikeyan Parthasarathy, Deena Roy
Pages: 1 - 21
Abstract: Organisational strategies always aim at maximising profit, one among the ways is to increase the sales, and ultimately the pressure falls on the salesforce. Personal selling of salesforce and has been considered as an internal and external strategy of any organisation. The organisation develops a relationship selling strategy by creating a personal rapport with customers by equipping the salesforce especially, in B2B sales. In this strategy, salesforce needs to manage numerous information about product profiles, customer basic information, competitor product portfolio, and external environment information. This study focuses on identifying the impact of information management on relationship selling behaviour and salesforce performance. Further, this study attempts to understand the direct link between information management (IM) and salesforce performance. Foundry raw materials manufacturing and trading industries were selected for the present study. The study identified that self-disclosure positively impacts relationship selling behaviour, and information management has a negative impact on salesforce performance. These findings will help the organisations frame internal and external strategies that improve the salesforce's selling behaviour, resulting in better performance and brand positioning.
Keywords: organisational strategy; OS; relationship selling behaviour; RSB; information management; IM; salesforce performance; SP; business to business sales; interaction intensity; self-disclosure; SD; foundry industry; customer disclosure; CD
Citation: International Journal of Intellectual Property Management, Vol. 13, No. 1 (2023) pp. 1 - 21
PubDate: 2023-02-17T23:20:50-05:00
DOI: 10.1504/IJIPM.2023.129075
Issue No: Vol. 13, No. 1 (2023)
- Digitisation in retailing: the game-changing driver of industrial
transformation-
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Authors: Mahwish Sindhu, Tahir Masood Qureshi, Sonia Singh, Shabir Hassan Banday
Pages: 22 - 39
Abstract: Digitisation is changing business patterns of different industries since the beginning of the 21st century. The purpose of the current study is to explore different retailing digitisation dimensions using MSDPs and their contribution towards customer readiness to use the platforms, customer satisfaction, economies of scale, and organisational sustainability. Following positive epistemology, this mixed-method explanatory research was conducted based on an inductive approach. Primary data was collected from 394 internal customers of Amazon, Alibaba, and eBay using a five-point Likert scale questionnaire. The analysis findings revealed that different MSDPs transformed the transaction logic and facilitated entrepreneurs to implement economies of scale for the sellers, reduce buyers' costs, and bring ease to sale and purchase for sellers and buyers. The study portrays the essence of customers changing buying behaviour and modern business mechanics in the retail industry in addition to filling the gap by testing customer readiness as an essential mediator.
Keywords: multi-sided digital platforms; MSDPs; customer readiness; customer satisfaction; economies of scale; organisational sustainability
Citation: International Journal of Intellectual Property Management, Vol. 13, No. 1 (2023) pp. 22 - 39
PubDate: 2023-02-17T23:20:50-05:00
DOI: 10.1504/IJIPM.2023.129077
Issue No: Vol. 13, No. 1 (2023)
- Global innovation and competition in quantum technology, viewed through
the lens of patents and artificial intelligence-
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Authors: Zeki Can Seskir, Kelvin W. Willoughby
Pages: 40 - 61
Abstract: In this work we elucidate international trends in the field of quantum technology (QT) by analysing a global patent database built from an operational definition of QT that was generated through the curated application of artificial intelligence (AI). In doing so, we demonstrate how the sophisticated use of intellectual property information, enhanced by the artful deployment of AI techniques, may produce more reliable and useful revelations for policymakers and managers about global innovation in emerging fields of technology than is possible through conventional methods of data collection and analysis. We also demonstrate the utility of this approach for reliably characterising the evolving constituent sub-fields of QT. By adopting a hybrid human-AI approach to both the definition and the analysis of QT, we have produced some novel insights about global innovation and national organisational profiles in the QT field, particularly concerning dynamic competition between the USA and China.
Keywords: quantum technology; quantum innovation; patent analysis; artificial intelligence; patent landscape; patinformatics; global technological innovation; quantum competition; quantum industry
Citation: International Journal of Intellectual Property Management, Vol. 13, No. 1 (2023) pp. 40 - 61
PubDate: 2023-02-17T23:20:50-05:00
DOI: 10.1504/IJIPM.2023.129076
Issue No: Vol. 13, No. 1 (2023)
- What is in a name? Deciphering domain name protection in India and
Russia-
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Authors: Aneela Fatima, Nikolaos Voutyrakos
Pages: 62 - 77
Abstract: Ever since the advent of the internet and e-commerce, buying and selling of goods and services has become easier and more efficient. Although this has brought development, it has also given way to challenges in handling one's intellectual capital, by allowing third parties to easily access and infringe intellectual property rights (IPR) through domain name infringement. This paper assesses domain name legal protection, with the main point of reference being trademark law, as it is used as the legal mechanism in dealing with domain name dispute resolution. More specifically, this paper focuses on how two large economies, India and Russia, which have chosen to deal with domain name-related concerns and disputes, in light of the latest international developments in the field. The two countries represent very distinct approaches towards domain name regulation, each with their merits and demerits, which the paper addresses, juxtaposes and evaluates.
Keywords: intellectual property rights; IPR; domain names; trademarks; cybersquatting; top-level domain name; internet protocol; uniform domain dispute resolution policy; Indian law; Russian law; India; Russia
Citation: International Journal of Intellectual Property Management, Vol. 13, No. 1 (2023) pp. 62 - 77
PubDate: 2023-02-17T23:20:50-05:00
DOI: 10.1504/IJIPM.2023.129080
Issue No: Vol. 13, No. 1 (2023)
- Intellectual property rights protection and prospect of industrial
development in Nigeria-
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Authors: Solomon O. Okunade, Ahmed S. Alimi, Abiodun S. Olayiwola
Pages: 78 - 100
Abstract: The incidence of infringement and violation of intellectual property rights (IPRs) especially in the nature of counterfeiting and piracy has been on the increase in Nigeria; and has deprived many producers and industrialists of the benefits of their creativity. This study explores how IPRs protection influences industrial development in Nigeria using quarterly data spanning 2007Q2 and 2019Q1. The result of autoregressive distributed lag model reveals that IPRs protection exerts negative effects on industrial development due to weak enforcement and non-compliance with industry related IPRs laws which discourage individuals and firms to develop new commercialisable inventions and innovations. Based on this finding, we conclude that IPRs protection cannot significantly improved the prospects of industrial development if not properly enforced with total compliance in Nigeria. Therefore, we recommend that government should strengthen IPRs laws with formidable policies that would create incentives for firm-level innovations/inventions through knowledge creation, adequate funding for R&D in Nigeria.
Keywords: intellectual property right; IPR; protection; industrial development; Nigeria
Citation: International Journal of Intellectual Property Management, Vol. 13, No. 1 (2023) pp. 78 - 100
PubDate: 2023-02-17T23:20:50-05:00
DOI: 10.1504/IJIPM.2023.129079
Issue No: Vol. 13, No. 1 (2023)
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Hybrid journal (It can contain Open Access articles)
