 Subjects -> DISABILITY (Total: 103 journals)
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- Illustrating Stravinsky: integration of new media design in live
Philharmonic Orchestra performance-
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Authors: Dynaya Bhutipunthu, Dale Konstanz
Abstract: Visual Communication, Ahead of Print.
Today, as arts organizations, including philharmonic orchestras, look for new ways to engage their patrons and attract new audiences, the use of new media can enhance experiences at arts venues and events such as concerts, and can lead to greater appreciation of art forms that are sometimes considered outmoded and staid. This study focuses on the search for an appropriate approach, design process and implementation of new media design for symphonic orchestra performance. The case study examines the integration of new media for the Thailand Philharmonic Orchestra’s live performance of The Rite of Spring, an early 20th-century avant-garde masterpiece composed by Igor Stravinsky. Motion graphics and AR technology were utilized to bring hand-drawn and painted elements inspired by the music and Russian folk art to life.
Citation: Visual Communication
PubDate: 2023-09-12T07:50:48Z
DOI: 10.1177/14703572231189752
- Superhero contra butcher: Zelensky and Putin in political cartoons on
Russian aggression-
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Authors: Orest Semotiuk
Abstract: Visual Communication, Ahead of Print.
This article integrates national and international levels of political humorous discourse and proposes a multimodal analysis of the discursive dimension of the Russian–Ukrainian war and its implementation in political humour. The author analyses the distribution of supportive/subversive humour in world, Ukrainian and Russian political cartoons targeting Ukrainian President Zelensky and Russian President Putin and representing the conflict parties, with special attention to the presentation/setting. The distribution of supportive vs subversive political humour is based on an analysis of the target, focus and setting of political cartoons depicting Putin and Zelensky, and on the interaction of verbal and nonverbal elements in the cartoons. Political cartoons can be defined by their goals, frames of reference and means. These corresponding parameters (goal–target, frame of reference–focus, means-setting) as well as the correlation between self-image/external image and supportive/subversive political humour provide the analytical framework for the article.
Citation: Visual Communication
PubDate: 2023-09-11T10:34:19Z
DOI: 10.1177/14703572231189753
- ‘Domani a quest’ora potresti essere qui’: multimodal practices for
representing temporality in destination advertising-
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Authors: Monika Messner
Abstract: Visual Communication, Ahead of Print.
Materiality, mediality, locality and temporality are constitutive characteristics of texts. Various texts in mediatized everyday reality show temporal aspects that influence their perception and their functions in different ways. The present article considers diverse expressions of temporality in destination ads, a genre that is hitherto underexplored. A special focus is put on multimodal practices that express temporal aspects, for instance the timeline of pre-, on- and post-trip time, vacation time as desired time, the situationality of ads, etc. The author uses multimodal discourse analysis to examine the interplay of semiotic resources in destination ads and to describe their compositional, ideational and interactional metafunctions. The analysis shows that text–image relations are crucial for the depiction of temporality and time-boundedness, and also for the formation of a specific tourist gaze that is centred on the desire to fully enjoy vacation time.
Citation: Visual Communication
PubDate: 2023-08-18T10:48:29Z
DOI: 10.1177/14703572231187001
- Connecting In The Gulf: Digital Inclusion For Aboriginal Families On
Mornington Island-
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Authors: Jessa Rogers
Abstract: Visual Communication, Ahead of Print.
This essay visually describes an Indigenous research project exploring digital inclusion with Aboriginal families on Mornington Island, a remote Aboriginal community in Queensland, Australia. Yarning, an Indigenous storytelling and conversational research method, was combined with photography (some participant photography, but primarily researcher photography) in a new method termed ‘show and yarn’. This method allowed community members space to show us their devices, have images taken of these devices and then use these images as a prompt for yarns about their experiences using the internet, mobile phones and technology.The author is an Indigenous researcher, who had existing connections with Mornington Island residents and it was through these relationships that the community came to be a partner in this research.
Citation: Visual Communication
PubDate: 2023-08-17T12:20:53Z
DOI: 10.1177/14703572231181598
- Book review: The Space between Look and Read: Designing Complementary
Meaning-
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Authors: Kunming Li
Abstract: Visual Communication, Ahead of Print.
Citation: Visual Communication
PubDate: 2023-08-14T07:23:33Z
DOI: 10.1177/14703572231189754
- Exploring the ecosystem of meaning: representation of gesture and its
contribution to the visual communication of attitude in South African
picture books-
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Authors: Jade Smith, Ralph Adendorff
Abstract: Visual Communication, Ahead of Print.
As children age and learn to read words, so the pictures in storybooks decrease in frequency and readers rely less on their meaning. However, South African children are more likely to rely on pictures as a result of low verbal literacy levels, but how much meaning is construed by the pictures' In a multimodal investigation of local picture books, the authors used Painter et al.’s (Reading Visual Narratives, 2013) visual analysis framework to code interpersonal meaning in the images of picture books produced for the Nal’ibali national reading initiative. During this research, the body language of the stories’ characters could not be coded using this framework. Gestures are important indicators of emotions and intentions (see Gesture: Visible Action as Utterance, Kendon, 2004), and the visual analysis framework proposed by Painter et al. (2013) should include resources to capture this interpersonal meaning conveyed to the young reader. In the picture books studied, gestures construe affect and intensify the feelings displayed on characters’ faces. This article gives evidence from the data where gestures intensify the affectual meaning in the image by various means. By also considering the surrounding characters and the logogenetic progression of meaning radiated across the pages of the story, the authors argue that meaning in images is multistranded and thus due attention should be given to the intramodal synergies that contribute to the emotions conveyed to the reader. A more fluid view of semiosis that incorporates pragmatic and cultural considerations must be adopted when investigating those gestures that are meaningful and those that are not. The gestures and vectors they create direct the readers’ gaze to the visually represented feelings of the character that drive the narrative. They also resonate with the meaning of these feelings so that young readers receive their maximal interpersonal impact.
Citation: Visual Communication
PubDate: 2023-08-11T07:26:26Z
DOI: 10.1177/14703572231188382
- Book review: Children Reading Pictures: New Contexts and Approaches to
Picturebooks-
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Authors: Zilong Zhong
Abstract: Visual Communication, Ahead of Print.
Citation: Visual Communication
PubDate: 2023-08-11T07:22:16Z
DOI: 10.1177/14703572231185995
- Book review: Multimodal Texts in Disciplinary Education: A Comprehensive
Framework-
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Authors: Rohib Adrianto Sangia
Abstract: Visual Communication, Ahead of Print.
Citation: Visual Communication
PubDate: 2023-08-11T07:20:37Z
DOI: 10.1177/14703572231185989
- Representing cervical cancer in a government social media health campaign
in China: moralizing and abstracting women’s sexual health-
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Authors: Wenting Zhao, Gwen Bouvier
Abstract: Visual Communication, Ahead of Print.
This article analyses an award-winning film produced as part of the Chinese government’s ‘Healthy China Initiative’ to increase awareness of cervical cancer among young women. The film was designed to be social media friendly, using a more accessible popular style, and it achieved over 350 million views on Chinese social media. The aim had been to shift away from a tradition of more formal, authoritative public information content. Using multimodal critical discourse analysis in the broader tradition of critical health communication studies, the findings support other critics of Chinese public health information in relation to women’s reproductive health. Despite the accessible style, the authors find a highly conservative ideology of womanhood, where the actual nature of cervical cancer, caused by the very common Human Papillomavirus, is obscured in a highly moralized message about sexual abstinence. The film also represents a view of Chinese health services that glosses the difficulty of access for many, as well as public concerns about corruption and clientelism.
Citation: Visual Communication
PubDate: 2023-07-27T11:36:29Z
DOI: 10.1177/14703572231170343
- Afterword
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Authors: Deborah Bateson
Abstract: Visual Communication, Ahead of Print.
Citation: Visual Communication
PubDate: 2023-07-27T11:36:09Z
DOI: 10.1177/14703572231168934
- Multimodal resources in the ‘Get It Together’ reproductive
health campaign in Nigeria-
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Authors: Oluwabunmi O Oyebode
Abstract: Visual Communication, Ahead of Print.
This study analyses the use of multimodal semiotic resources in the Family Planning campaign materials of the Nigerian Urban Reproductive Health Initiative’s (NURHI) ‘Get It Together’ (GIT) campaign which aims to persuade individuals and families, families to adopt family planning and thus significantly reduce the country’s high fertility and maternal mortality rate. Using Kress and Van Leeuwen’s (2006) visual grammar in Reading Images and Van Leeuwen’s (2008) social actor framework in Discourse and Practice, combined with research in the Nigerian social and cultural context, the study finds that the campaign uses both visual and verbal means to create awareness of contraceptive methods and to counter misconceptions about them. The author also finds that the campaign primarily addresses married couples and includes people from different ethnoreligious backgrounds, but excludes young people, subtly affirming ‘sexual abstinence’ before marriage. Furthermore, the campaign uses a range of strategies for persuading Nigerians to adopt family planning, including linking the adoption of family planning to the benefits of a modern urban lifestyle, engaging religious and community leaders as supporters of the campaign and countering patriarchal traditions by promoting the participation of men in family planning.
Citation: Visual Communication
PubDate: 2023-07-27T11:35:49Z
DOI: 10.1177/14703572231167528
- Visual representation of the menopause in Iran
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Authors: Maryam Ghiasian
Abstract: Visual Communication, Ahead of Print.
This study investigates the visual representation of menopause in Iranian health promotion resources. The author uses Kress and Van Leeuwen’s approach to visual analysis (Kress G and Van Leeuwen T (2002) Colour as a semiotic mode: Notes for a grammar of colour. Visual Communication 2(3): 343–368 and Kress G and Van Leeuwen T (2006) Reading Images: The Grammar of Visual Design, 2nd edn. London: Routledge.) to study publications about the menopause by the Iranian Government and two major medical universities. Two research questions guide the investigation: How do Iranian health promotion resources visually represent the menopause' How do these representations reflect and reproduce cultural values and religious beliefs' Findings reveal that: the publications address both men and women, but exclude widows, single and divorced women; the publications encourage women to stay healthy and lead a fulfilling post-menopausal life; and that they have a distinctly Iranian approach to the use of visual communication, characterized by abstract modality, visual symbolism and the emotive expressivity of a vivid use of colour. However, the publications have not been updated since 2008 and are currently not distributed so that their generally positive message cannot, at present, challenge some traditional masculine beliefs which restrict women to the roles of wife and mother.
Citation: Visual Communication
PubDate: 2023-07-27T11:35:29Z
DOI: 10.1177/14703572231166906
- Fear generation in the multimodal communication of sexual and reproductive
health to Malaysian adolescents-
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Authors: Pei Soo Ang, Fauziah Taib
Abstract: Visual Communication, Ahead of Print.
There has been much debate about the state of sexuality education in Malaysia which is heavily influenced by conservative cultural and religious attitudes. To better understand the scenario, this study examines how sexual and reproductive health and rights (SRHR) education is communicated multimodally to adolescents via printed and digital promotional materials. These materials were produced by the three main responsible agencies: the National Population and Family Development Board, the Ministry of Health Malaysia and the Federation of Reproductive Health Association Malaysia. Adopting Kress and Van Leeuwen’s visual grammar framework in Reading Images (1996) with a focus on visual composition, social actor analysis and viewer positioning, the materials were found to predominantly address Malay teenagers and carry fear-based messages about abstinence and the consequences of committing zina (a Malay word for illicit sexual relations). Custom and conformity rather than expert legitimation and trust in the social and health authorities dominate local sexual health education. The authors argue that contraception should be advocated through a discourse of health and social risk mitigation and responsible gender roles while respecting cultural and moral obligations. Adolescents also have a right to be informed about options appropriate to their own circumstances in line with Target 3.7 of the United Nations Sustainable Development Goals. Locally, such recommendations would contribute to Malaysia’s Shared Prosperity Vision 2030 and Twelfth Malaysia Plan which seek to improve the well-being of young citizens through targeted education and public services.
Citation: Visual Communication
PubDate: 2023-07-27T11:35:09Z
DOI: 10.1177/14703572231163555
- Practice and product: a social semiotic approach to visual communication
in sexual and reproductive health promotion-
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Authors: Theo van Leeuwen, Nikolina Zonjic
Abstract: Visual Communication, Ahead of Print.
This article investigates the use of visual communication in sexual and reproductive health information resources produced by an Australian Family Planning organization for different populations – people from culturally and linguistically diverse backgrounds (especially recent immigrants from Syria and Afghanistan), Aboriginal and Torres Strait Islander people, and young people from both these groups. Co-authored by a semiotician and the manager of the organization’s Health Promotion Team, it combines visual analysis of semiotic products with firsthand experience of the organization’s semiotic practices. The article shows how the same medical information leads to different health information products for different groups on the basis of ideas about what can be considered culturally acceptable to these groups. In this way, it demonstrates a social semiotic approach to the analysis of visual communication in which the findings of analysing visual products are understood in relation to the practices of their production.
Citation: Visual Communication
PubDate: 2023-07-27T11:34:49Z
DOI: 10.1177/14703572231161804
- Misconceptions: a multimodal study of Danish contraception information
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Authors: Nina Nørgaard, Carole Jepsen
Abstract: Visual Communication, Ahead of Print.
With sexually transmitted infections (STIs) on the rise, recent reports have revealed ignorance and inequality in matters of sexual health among young people in Denmark. In this article, the authors use a Multimodal Critical Discourse Analysis approach to examine the use and functions of visual resources in Danish sexual health communication. They focus on the role visuals play in communicating content and framing certain reader identities, which may indicate possible connections between the nature of the available information and the findings of the reports. In the material that is available, they find that the visual information is inconsistent and unclear in relation to representations of different contraceptives and their use. Moreover, they find a tendency to foreground normative assumptions with representations of heterosexuality and gender inequality persisting in the contraception information and the responsibility for contraception predominantly falling to the woman.
Citation: Visual Communication
PubDate: 2023-07-27T11:34:29Z
DOI: 10.1177/14703572231161803
- Visual design for sexual and reproductive health promotion: a global
perspective-
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Authors: Nina Nørgaard, Theo Van Leeuwen, Carole Jepsen
Abstract: Visual Communication, Ahead of Print.
Citation: Visual Communication
PubDate: 2023-07-27T11:34:09Z
DOI: 10.1177/14703572231170481
- A social semiotic study of public institutional websites focusing on
teenage pregnancy in Brazil-
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Authors: Viviane Heberle, Veronica CoitinhoFormer website of Ministry of Women; Family Constanty
Abstract: Visual Communication, Ahead of Print.
Although institutional websites focusing on health matters play an important role in providing information in contemporary society, analysis of the way they use visual communication has received scarce academic attention. This exploratory study seeks to address this neglect through a visual analysis of public institutional websites concerned with the prevention of teenage pregnancy, which, in Brazil, is a serious sociocultural predicament. Drawing on a social semiotic approach to communication, specifically using systemic-functional grammar, Kress and Van Leeuwen’s grammar of visual design (Reading Images, 2021[2006]) and Van Leeuwen’s (2008) framework of visual social actors, the authors analyse the visual and verbal features used to portray the social actors in images from the selected websites. Results show that pregnant teenagers tend to be visually portrayed in isolation, suggesting a sense of powerlessness. Other relevant social actors such as parents and/or family members, fathers of the babies, medical and educational professionals are usually not represented. In addition, pregnant teenagers are portrayed generically, categorizing them, rather than portraying them as individuals. Teenagers who apparently abstain from sexuality, on the other hand, are shown in naturalistic images, smiling at the viewer and in happy closely-knit groups of friends. The texts also foreground the institutions providing the information, through logos and through typography.
Citation: Visual Communication
PubDate: 2023-07-27T11:33:50Z
DOI: 10.1177/14703572231169877
- Logico-semantic relations between spoken text and slides’ visual
elements in student presentations conducted online in the English as a
Foreign Language context-
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Authors: Dennis Lindenberg
Abstract: Visual Communication, Ahead of Print.
Student presentations conducted with the help of PowerPoint represent communicative events that are inherently multimodal by incorporating visuals on slides accompanied by spoken commentary. However, despite their ubiquity in higher education, few studies have investigated the rhetorical relations between their auditory and visual modes. This study attempts to address this gap by applying theoretical frameworks for logico-semantics and image–text relations to student presentations conducted online at a private university in Japan. Analysis of over 5 hours of recorded data revealed how clauses in students’ spoken commentary related to visible entities on the screen primarily through exposition and, to a lesser extent, specification, summary, extension and enhancement. A further comparison of different stages within the presentations showed that summary and expansion played a bigger role whenever students provided background information or concluded the presentation. Further, qualitative discussion on selected excerpts sheds light on how the reading path alternated between exposition of visual text through repetition or synonymy and embellishment through specification or enhancement. However, comparing students also indicated that genre-specifics are not yet established for all students. The selection and configuration of logico-semantic relations influenced how slides compensated for verbal deficiencies, which has implications for the English as a Foreign Language context.
Citation: Visual Communication
PubDate: 2023-07-24T11:19:04Z
DOI: 10.1177/14703572231180215
- Designing and sharing travelogues on Chinese WeChat Moments: a social
semiotic analysis of Nine Picture Limit-
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Authors: Hongqiang Zhu, Xiaoping Wu, Pan Pan
Abstract: Visual Communication, Ahead of Print.
Sharing travel experiences through words, pictures and videos on social media has become a popular activity and means of presenting the self. In China, WeChat is the most widely used social media platform. It offers the Moments (朋友圈pinyin: péng yǒu quān, literally ‘Circle of Friends’) feature which provides a tool for users to post photos, short videos and accompanying texts. This study investigates how digital travelogues are technologically afforded and multimodally constructed on WeChat while exploring users’ self-presentation in their travelogues as presented on Moments. To this end, a total of 115 WeChat Moments screenshots are examined. Drawing on multimodal discourse analysis, this study examines these travelogues’ multimodal design, how social life is presented in them and how users display their identity. Specifically, the authors examine how the practice of the Nine Picture Limit (九宫格, pinyin: jiǔ gōng gé) of WeChat Moments is multimodally constructive for producing travelogues. They found that the multimodal strategies adopted in the Nine Picture Limit are not only a matter of designed aesthetics or style for narrating travel experiences, but also a purposeful process of working with images for self-presentation in the spatial narrative. Furthermore, the possibilities that a digital travelogue is viewed as a creative narrative genre in Moments is addressed. Finally, related exploratory research interests such as digital identities, authenticity of travel and mobility are also discussed.
Citation: Visual Communication
PubDate: 2023-07-17T06:43:35Z
DOI: 10.1177/14703572231183168
- Exploring the distinction between populism through and by the media from a
visual perspective: representations of German politicians on magazine
covers of Der Spiegel and Compact-
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Authors: Lorenz Klumpp
Abstract: Visual Communication, Ahead of Print.
By drawing on a communication-based approach to populism, this article argues that populism research should put more emphasis on the performative and stylistic dimension of the phenomenon, including its visual elements, in different media formats. The study theoretically refers to the distinction of populism through and by the media, which has been discussed to a great extent in populist political communication research. Empirically, the author focuses on visual representations of politicians on the covers of the German news weekly Der Spiegel as well as those of Compact – a far-right alternative magazine. The article argues that political magazines contribute to how the political is imagined, particularly by the visual messages they convey via their front pages. An image type analysis of both magazines’ covers between 2010 and 2020 is conducted (N = 103) in order to explore patterns in the visual representations of German politicians disseminated by the magazines. On the one hand, the comparison of a mainstream and far-right alternative medium enriches the theoretical debate of how populism is strengthened by opportunity structures through the media. On the other hand, the issue of how populism is actively promoted by the media is addressed.
Citation: Visual Communication
PubDate: 2023-06-02T10:30:00Z
DOI: 10.1177/14703572231173079
- Visual themes and frames of the Rohingya crisis: newspaper content from
three countries neighboring Myanmar-
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Authors: Bimbisar Irom
Abstract: Visual Communication, Ahead of Print.
The ongoing Rohingya refugee crisis that originated in Myanmar has displaced over a million people since the 1990s (UNHCR, nd, ‘Rohingya refugee emergency at a glance’). This article examines visuals of Rohingya refugees from the latest round of violence beginning August 2017 that has led to the exodus of nearly 750,000 refugees to countries in South and Southeast Asia. Images are from reliable newspapers of three countries in that region. The study identifies prominent visual themes, examines image sources and investigates whether visualizations changed over time. By analyzing media images through a content analysis and textual analysis, the author’s goal is to contribute to the complex area of visual framing in which journalists, news outlets, audiences and dominant cultural assumptions play various roles. Results show coverage tended towards the negative and that Western news agencies could play a part in this. Although geographical proximity had an effect, shared religion between the refugees and host populations seems to have minimal impact on coverage. Study of theme change over time was complicated by Covid-19 as newspapers recycled older images possibly due to travel restrictions.
Citation: Visual Communication
PubDate: 2023-06-02T10:22:33Z
DOI: 10.1177/14703572231173077
- China’s Instagram war on COVID-19: picturing healthcare workers and
governance in Xinhua’s photographs-
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Authors: Nisha Garud-Patkar, Kareem El Damanhoury
Abstract: Visual Communication, Ahead of Print.
China came under intense international scrutiny after it was accused of suppressing information, silencing its doctors, and destroying laboratory evidence that led to the spread of COVID-19. To understand how China attempted to rebuild its reputation, this article examines the visual frames and semiotic devices used to depict Chinese frontline workers and the country’s health governance across 289 photographs posted by China’s state-owned Xinhua News Agency on Instagram. Healthcare workers appeared as soldiers working tirelessly on the COVID-19 battlefield, while also revealing their human emotions and vulnerabilities at times. Further, the efforts of the frontline workers were perpetually showcased as guided by the Chinese leaders who were omnipresent either physically or through Communist symbols. Xinhua’s photographs thus presented the Chinese leadership as the architect in establishing a competent health sector that overcame the pandemic – a paradigm for the world to follow. The study discusses the implications for the state’s portrayal of global health governance during crises.
Citation: Visual Communication
PubDate: 2023-06-02T09:45:39Z
DOI: 10.1177/14703572231171675
- Book review: Experimental Games: Critique, Play and Design in the Age of
Gamification-
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Authors: Xiaoyi Sun
Abstract: Visual Communication, Ahead of Print.
Citation: Visual Communication
PubDate: 2023-05-20T08:52:42Z
DOI: 10.1177/14703572231173069
- Book review: Genre Networks: Intersemiotic Relations in Digital Science
Communication-
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Authors: Guangxue Dai, Xiqin Liu
Abstract: Visual Communication, Ahead of Print.
Citation: Visual Communication
PubDate: 2023-05-08T09:07:23Z
DOI: 10.1177/14703572231170391
- Literate matterings: young artists creating and talking about photography
and meaning-
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Authors: AMANDA R SMITH
Abstract: Visual Communication, Ahead of Print.
In this visual essay, both photographs and talk are presented as four teenage artists from the northeastern United States study their engagement with texts in their everyday lives. What emerges is a representation of the young artists’ metaliteracies as they come to understand not only what their literacies are like but how they might matter.
Citation: Visual Communication
PubDate: 2023-04-28T01:00:07Z
DOI: 10.1177/14703572231158762
- Corpus-based insights into multimodality and genre in primary school
science diagrams-
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Authors: Tuomo Hiippala
Abstract: Visual Communication, Ahead of Print.
This article presents a data-driven analysis of multimodal genre in a corpus of primary school science diagrams that contains multiple layers of cross-referenced annotations for multimodal discourse structure. The aim is to identify diagram genres in the corpus and describe their multimodal characteristics. To do so, information about expressive resources used in the diagrams and the discourse relations between them is extracted from the corpus, and computer vision is used to approximate the visual appearance of the diagrams. The article also presents a new method for quantifying information about the use of layout space. The resulting description of multimodal discourse structure is processed using UMAP, an unsupervised machine-learning algorithm, in order to identify diagrams that exhibit similar structural characteristics. The analysis allows the identification and characterization of four diagram genres in the corpus, which adopt different rhetorical strategies in combining expressive resources into discourse structures. The analysis also reveals that layout plays a major role in shaping the genre space, which can be further refined using information about the discourse structure. Overall, the results suggest that computational methods can be used to characterize multimodal genre from a bottom-up perspective using low-level information about expressive resources and layout.
Citation: Visual Communication
PubDate: 2023-04-25T01:33:19Z
DOI: 10.1177/14703572231161829
- A blind spot in AI-powered logo makers: visual design principles
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Authors: Renato Antonio Bertão, Myeong-Heum Yeoun, Jaewoo Joo
Abstract: Visual Communication, Ahead of Print.
Artificial intelligence is already embedded in several digital tools used across design disciplines. Although it offers advantages in automating and facilitating design tasks, this technology has constraints to empowering practitioners. AI systems steadily incorporate machine learning to deliver meaningful designs but fail in critical dimensions such as creativity. Moreover, the intensive use of AI features to provide a design solution – so-called AI design – challenges the boundaries of the design field and designers’ roles. AI-powered logo makers exemplify a horizon where non-designers can access design tools to create a personal or business visual identity. However, in the current context, these online businesses are limited to randomize layout solutions lacking the visual properties a logo requires. This article reports mixed-method research focusing on AI-powered logo makers’ processes and outcomes. We investigated their capability to deliver consistent logo designs and to what extent their algorithms address logo design principles. Initially, our study identified representative visual principles in logo design-related literature. After probing AI-powered logo makers’ features that enable logo creation, we conducted an exploratory experiment to obtain solutions. Finally, we invited logo design experts to evaluate whether three visual principles (proportion, balance and unity) were incorporated into the layouts. The assessment’s results suggest that these AI design tools must calibrate the algorithms to provide solutions that meet expected logo design standards. Even focusing on a particular AI tool and a few visual principles, our research contributes to initial directions for developing algorithms that embody the complex aspects of visual design syntax.
Citation: Visual Communication
PubDate: 2023-04-17T10:21:13Z
DOI: 10.1177/14703572231155593
- Book review
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Authors: Linlin Song, Hulin Ren
Abstract: Visual Communication, Ahead of Print.
Citation: Visual Communication
PubDate: 2023-03-14T08:47:12Z
DOI: 10.1177/14703572231161832
- Creative and visual communication of health research: development of a
graphic novel to share children’s neighbourhood perspectives of COVID-19
lockdowns in Aotearoa New Zealand-
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Authors: Catherine Ma, Carol Green, Jinfeng Zhao, Victoria Egli, Terryann Clark, Niamh Donnellan, Melody Smith
Abstract: Visual Communication, Ahead of Print.
Research dissemination to target stakeholders including communities, policymakers and practitioners is a fundamental element of successful research projects. For many of these stakeholders, however, barriers to access and uptake exist, including time taken to publish, academic jargon, language barriers, paywalled articles and time taken to consume and understand academic outputs. Ultimately these barriers could prevent research from reaching target audiences or could severely delay the uptake of key research messages. Creative and visual dissemination approaches as a complement to traditional academic outputs offer numerous advantages and may improve real-world uptake in a timely manner. In this practitioner piece, the authors present detailed methods for the development of a graphic novel using research findings from an online survey that asked children what they liked about their neighbourhood during COVID-19 lockdowns in Aotearoa New Zealand. Here, they share critical reflections from the process of developing and disseminating this creative communication, with the aim of informing and supporting future creative and visual dissemination of research findings.
Citation: Visual Communication
PubDate: 2023-03-14T08:35:53Z
DOI: 10.1177/14703572231157042
- Book review: Multimodal Literacy in School Science: Transdisciplinary
Perspectives on Theory, Research and Pedagogy-
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Authors: Jinge Song, Jinyou Zhou
Abstract: Visual Communication, Ahead of Print.
Citation: Visual Communication
PubDate: 2023-03-02T12:59:30Z
DOI: 10.1177/14703572231157037
- Script-switching in Japanese pop culture: a social semiotic multimodal
approach-
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Authors: Yuki Matsuda
Abstract: Visual Communication, Ahead of Print.
This article explores the nature of multimodal meaning-making in writing by analyzing the script-switching used in Japanese pop culture. Japanese intermixes multiple script systems in one text. Although official and public documents follow standard orthographic conventions, creative works in pop culture texts freely and regularly break these norms by switching script types to create new meanings. However, while many previous works recognize the semiotic effects of script-switching, to this day, there is no systematic account for how and why such meaning-making operates. Notably, script-switching triggers meanings independent of linguistic meaning. Yet, scripts are a visual manifestation of language, so one cannot say they are independent of language. Accordingly, this work attempts to resolve this dilemma by exploring a social semiotic multimodal approach (see Van Leeuwen ‘Typographic meaning’, 2005, and ‘Towards a semiotics of typography’, 2006, and Stöckl ‘Typography: Body and dress of a text’, 2005), which claims the semiotic independence of typography and its interdependency with language. By recognizing the basic unit of the writing system as graphemes, the author argues that the Japanese script systems are categorized into four types of graphemes depending on the linguistic unit they relate to and she demonstrates how the visual unit of the grapheme and the linguistic unit interact in meaning-making. In this analysis, script-switching occurs when grapheme types are intentionally changed to foreground a visual meaning associated with each script system. This article shows that such a meaning reflects the historical development and discursive social practices of writing with multiple script systems throughout the history of the Japanese writing system.
Citation: Visual Communication
PubDate: 2023-02-23T05:21:14Z
DOI: 10.1177/14703572231155586
- Fictional mapping: the nature of cartography in film production
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Authors: Welby Ings
Abstract: Visual Communication, Ahead of Print.
This practitioner piece considers cartographies that permeate and enable the practice of film production. Using his feature film PUNCH (2022) as a case study, Welby Ings discusses ways in which mud maps, overhead maps and relational maps were used as communicative devices in establishing a shared template for understanding the positioning of fictional spaces. Mud maps (see Danesh’s ‘7 pro tips for managing crew parking when filming on location’, 2019), are conventionally used in film production to describe geographies and inform cast and crew about locations. Overhead maps (see Isham’s ‘Creating overhead maps for film directors’, 2017), were employed in association with shot lists, as ‘graphic prompts’ when directing complex scenes. Relational or ‘mental maps’ (see Bays’, ‘Between the scenes: Choosing locations’, 2015) were used in conjunction with site drawings, to establish spatial blueprints for discussing the internal logic of the film’s world with the director of photography, production designers, location scouts, sound recordists, costumers and postproduction collaborators. As the film’s director and cartographer, the author created these maps with a unique visual language that included distinctive considerations of marginalia, typography, line weight, texture, historical allusion and colour, to communicate the emotional tone of the film’s world.
Citation: Visual Communication
PubDate: 2023-02-18T12:32:57Z
DOI: 10.1177/14703572231152665
- Book review: Modelling Paralanguage Using Systemic Functional Semiotics:
Theory and Application-
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Authors: Xiaoqin Wu
Abstract: Visual Communication, Ahead of Print.
Citation: Visual Communication
PubDate: 2023-02-06T12:15:39Z
DOI: 10.1177/14703572231152667
- The role of rhythm in science-animated videos: construing entities and
bridging across different semiotic modes-
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Authors: Yufei He
Abstract: Visual Communication, Ahead of Print.
Recent decades have witnessed the increasing popularity of animation used for science education. However, the affordances of animation are still yet to be described in a comprehensive manner. Working on a corpus of online science animated videos, this article firstly proposes a visual rhythm system for animation, and then examines the convergence and divergence of the rhythm in animation and language at different levels of analysis. The author found that different visual rhythms in animation function to construe different quantities and properties of entities. In terms of the intermodal relations between animation and language, at shorter wavelengths, animation can be in sync with the rhythm in language, with different ‘beats’ in animation converging with different phonological units in language; at longer wavelengths, the larger rhythmic pattern of animation can function to scaffold the generic structure of language. This article enriches the systematic description of the meaning-making potential of animation, which also informs empirical studies focusing on the effectiveness of animation used for science education.
Citation: Visual Communication
PubDate: 2023-01-19T07:07:05Z
DOI: 10.1177/14703572221112680
- How existing literary translation fits into film adaptations: the
subtitling of neologisms in Harry Potter from a multimodal perspective-
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Authors: Siwen Lu
Abstract: Visual Communication, Ahead of Print.
Existing literature on adaptation studies focuses primarily on analysing film adaptations from an intralingual and monomodal rather than an interlingual and multimodal perspective. To fill this gap, this study addresses the relatively under-researched issue of applying existing literary translation to the subtitles of film adaptations by the film subtitle producers. Concentrating on the Chinese subtitling of neologisms in the Harry Potter films (2001–2011) and by drawing on the Systemic Functional Linguistics (SFL)-informed multimodal framework, the aim is to investigate how subtitles and other multimodal resources interact to make meanings and their potential effects on the subtitled films when the film subtitle producers apply literary translation to subtitles of film adaptations. The results show that the application of literary translation to subtitled films by the film subtitlers may run the risk of downplaying some crucial elements of the original, such as the relationship between the fictional world and the audience. This study highlights the importance of considering more than just the literary elements when analysing film adaptations and points out broader possible areas, such as multimodality and audiovisual translation, which have only been partly recognized in adaptation studies.
Citation: Visual Communication
PubDate: 2023-01-07T05:27:51Z
DOI: 10.1177/14703572221141959
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