Subjects -> COMMUNICATIONS (Total: 518 journals)
    - COMMUNICATIONS (446 journals)
    - DIGITAL AND WIRELESS COMMUNICATION (31 journals)
    - HUMAN COMMUNICATION (19 journals)
    - MEETINGS AND CONGRESSES (7 journals)
    - RADIO, TELEVISION AND CABLE (15 journals)

COMMUNICATIONS (446 journals)                  1 2 3 | Last

Showing 1 - 200 of 480 Journals sorted alphabetically
3C TIC     Open Access   (Followers: 1)
ACM Transactions on Information Systems (TOIS)     Hybrid Journal   (Followers: 18)
ACM Transactions on Multimedia Computing, Communications, and Applications (TOMCCAP)     Hybrid Journal   (Followers: 10)
Acta Universitatis Danubius. Communicatio     Open Access  
Acta Universitatis Sapientiae Communicatio     Open Access  
Advances in Image and Video Processing     Open Access   (Followers: 20)
Advances in Journalism and Communication     Open Access   (Followers: 26)
African Journal of Information and Communication     Open Access   (Followers: 6)
African Journal of Information Systems     Open Access   (Followers: 6)
African Journal of Rhetoric     Full-text available via subscription   (Followers: 3)
African Yearbook of Rhetoric     Full-text available via subscription   (Followers: 3)
Ambitos     Open Access   (Followers: 1)
American Journal of Semiotics     Full-text available via subscription   (Followers: 4)
Anagrama     Open Access  
Anagramas : Rumbos y Sentidos de la Comunicación     Open Access   (Followers: 2)
Anàlisi : Quaderns de Comunicació i Cultura     Open Access  
Âncora : Revista Latino-Americana de Jornalismo     Open Access  
Andharupa : Journal of Visual Communication Design & Multimedia     Open Access   (Followers: 3)
Annales Universitatis Paedagogicae Cracoviensis / Studia de Cultura     Open Access  
Annals of Telecommunications     Hybrid Journal   (Followers: 6)
Annals of the International Communication Association     Hybrid Journal   (Followers: 4)
Anuario electrónico de estudios en Comunicación Social "Disertaciones"     Open Access   (Followers: 1)
Apparatus. Film, Media and Digital Cultures of Central and Eastern Europe     Open Access   (Followers: 5)
Área Abierta     Open Access   (Followers: 2)
Art Design & Communication in Higher Education     Hybrid Journal   (Followers: 22)
At-Tabsyir : Jurnal Komunikasi Penyiaran Islam     Open Access  
Atatürk İletişim Dergisi     Open Access  
Aturá : Revista Pan-Amazônica de Comunicação     Open Access  
Auditory Perception & Cognition     Hybrid Journal  
Augmentative and Alternative Communication     Hybrid Journal   (Followers: 46)
Avatares de la Comunicación y la Cultura     Open Access  
Baltic International Yearbook of Cognition, Logic and Communication     Open Access   (Followers: 2)
Baltic Screen Media Review     Open Access   (Followers: 1)
Bioelectromagnetics     Hybrid Journal   (Followers: 1)
Black Camera     Full-text available via subscription   (Followers: 8)
Borderlands Journal : Culture, Politics, Law and Earth     Open Access   (Followers: 1)
C&SC - Communication & Social Change     Open Access   (Followers: 7)
Caderno de Letras     Open Access  
Canadian Journal of Communication     Partially Free   (Followers: 24)
Catalan Journal of Communication & Cultural Studies     Hybrid Journal   (Followers: 2)
Celebrity Studies     Hybrid Journal   (Followers: 13)
Chasqui. Revista Latinoamericana de Comunicación     Open Access   (Followers: 2)
China Communications     Full-text available via subscription   (Followers: 8)
Chinese Journal of Communication     Hybrid Journal   (Followers: 12)
Church, Communication and Culture     Open Access   (Followers: 1)
CIC. Cuadernos de Informacion y Comunicacion     Open Access   (Followers: 5)
Comedy Studies     Hybrid Journal   (Followers: 10)
Commons. Revista de Comunicación y Ciudadanía Digital     Open Access  
Communicatio : South African Journal for Communication Theory and Research     Hybrid Journal   (Followers: 3)
Communication     Open Access   (Followers: 28)
Communication & Language at Work     Open Access   (Followers: 10)
Communication & Society     Open Access   (Followers: 6)
Communication & Sport     Hybrid Journal   (Followers: 7)
communication +1     Open Access   (Followers: 2)
Communication and Culture Online / Komunikacija i kultura     Open Access   (Followers: 1)
Communication and Media in Asia Pacific (CMAP)     Open Access   (Followers: 2)
Communication and the Public     Hybrid Journal   (Followers: 2)
Communication Booknotes Quarterly     Hybrid Journal   (Followers: 15)
Communication Cultures in Africa     Open Access   (Followers: 7)
Communication et organisation     Open Access  
Communication et Professionnalisation     Open Access  
Communication Papers : Media Literacy & Gender Studies     Open Access   (Followers: 20)
Communication Research and Practice     Hybrid Journal  
Communication Theory     Hybrid Journal   (Followers: 29)
Communication, Culture & Critique     Hybrid Journal   (Followers: 28)
Communication, technologies et développement     Open Access  
Communications in Mobile Computing     Open Access   (Followers: 14)
Communications of the Association for Information Systems     Open Access   (Followers: 15)
Communiquer : Revue de communication sociale et publique     Open Access  
Computational Communication Research     Open Access   (Followers: 1)
Comuni@cción     Open Access  
Comunicação & Educação     Open Access  
Comunicação & Sociedade     Open Access   (Followers: 1)
Comunicação e Sociedade     Open Access  
Comunicació. Revista de recerca i d'anàlisi     Open Access  
Comunicación     Open Access  
Comunicación y Ciudadanía     Open Access  
Comunicación y Género     Open Access  
Comunicación y Medios     Open Access   (Followers: 2)
Comunicación y sociedad     Open Access   (Followers: 2)
Comunicar     Open Access   (Followers: 1)
Conexión     Open Access  
Connections     Open Access  
Connections : A Journal of Language, Media and Culture     Open Access   (Followers: 3)
Contratexto     Open Access  
Convergence The International Journal of Research into New Media Technologies     Hybrid Journal   (Followers: 48)
Creative Artist : A Journal of Theatre and Media Studies     Open Access   (Followers: 11)
Cross-cultural Communication     Open Access   (Followers: 8)
Cryptography     Open Access   (Followers: 1)
Cuadernos de H Ideas     Open Access  
Cuadernos de Informacion     Open Access  
Cuadernos.info     Open Access  
De Signos y Sentidos     Open Access  
Democratic Communiqué     Open Access   (Followers: 1)
Design Ecologies     Hybrid Journal   (Followers: 13)
Digithum     Open Access   (Followers: 2)
Discourse, Context & Media     Open Access   (Followers: 23)
Distúrbios da Comunicação     Open Access  
Dixit     Open Access  
Documentación de las Ciencias de la Información     Open Access   (Followers: 1)
Doxa Comunicación : Revista interdisciplinar de estudios de Comunicación y Ciencias Sociales     Open Access  
e-Journal of Linguistics     Open Access   (Followers: 3)
e-learning and education (eleed)     Open Access   (Followers: 40)
Electronic Journal of Knowledge Management     Open Access   (Followers: 25)
Electronics and Communications in Japan     Hybrid Journal   (Followers: 8)
Empedocles : European Journal for the Philosophy of Communication     Hybrid Journal   (Followers: 2)
Entreculturas : Revista de Traducción y Comunicación Intercultural     Open Access  
ESSACHESS : Journal for Communication Studies     Open Access   (Followers: 2)
Etudes de communication     Open Access   (Followers: 3)
Evidence Based Library and Information Practice     Open Access   (Followers: 393)
Explorations in Media Ecology     Hybrid Journal   (Followers: 5)
Fibreculture Journal     Open Access   (Followers: 9)
FLEKS : Scandinavian Journal of Intercultural Theory and Practice     Open Access   (Followers: 1)
Folia Toruniensia     Open Access  
Foundations and Trends® in Communications and Information Theory     Full-text available via subscription   (Followers: 6)
Framework : The Journal of Cinema and Media     Full-text available via subscription   (Followers: 19)
Fronteiras - estudos midiáticos     Open Access  
Frontiers in Communication     Open Access   (Followers: 1)
Frontiers in Human Dynamics     Open Access  
Genre en séries. Cinéma, télévision, médias     Open Access  
Gesture     Hybrid Journal   (Followers: 4)
Global Advances in Business Communication     Open Access   (Followers: 5)
Global Media and China     Open Access  
Global Media and Communication     Hybrid Journal   (Followers: 17)
Global Media Journal     Open Access   (Followers: 11)
Globe : A Journal of Language, Culture and Communication     Open Access   (Followers: 3)
Green Letters : Studies in Ecocriticism     Hybrid Journal   (Followers: 1)
GSI Journals Serie C : Advancements in Information Sciences and Technologies     Open Access   (Followers: 1)
GSTF Journal on Media & Communications     Open Access   (Followers: 2)
H-ermes. Journal of Communication     Open Access   (Followers: 3)
Health Information Management Journal     Hybrid Journal   (Followers: 24)
HERMES - Journal of Language and Communication in Business     Open Access   (Followers: 3)
Hipertext.net : Anuario Académico sobre Documentación Digital y Comunicación Interactiva     Open Access   (Followers: 1)
Historia y Comunicación Social     Open Access  
Human Communication Research     Hybrid Journal   (Followers: 17)
Ibérica     Open Access   (Followers: 2)
Ícone     Open Access  
ICSES Transactions on Computer Networks and Communications     Full-text available via subscription  
IEEE Communications Standards Magazine     Full-text available via subscription   (Followers: 2)
IEEE Open Journal of the Communications Society     Open Access  
IEEE Transactions on Cognitive Communications and Networking     Hybrid Journal   (Followers: 4)
IEEE Transactions on Smart Grid     Hybrid Journal   (Followers: 18)
IEICE - Transactions on Fundamentals of Electronics, Communications and Computer Sciences     Full-text available via subscription   (Followers: 9)
IET Communications     Open Access   (Followers: 11)
İletişim Kuram ve Araştırma Dergisi     Open Access  
Imaging Decisions MRI     Hybrid Journal   (Followers: 2)
Improntas     Open Access  
index.comunicación     Open Access  
Informacijos mokslai     Open Access  
Informal Logic     Open Access   (Followers: 9)
Informatics     Open Access   (Followers: 4)
Informatio. Revista del Instituto de Información de la Facultad de Información y Comunicación     Open Access  
Information & Communications Technology Law     Hybrid Journal   (Followers: 22)
Information Design Journal     Hybrid Journal   (Followers: 7)
Information Technologies & International Development     Open Access   (Followers: 82)
Information, Communication & Society     Hybrid Journal   (Followers: 71)
Inquiry : Critical Thinking Across the Disciplines     Full-text available via subscription   (Followers: 2)
Intelligent Information Management     Open Access   (Followers: 7)
Interaction Studies     Hybrid Journal   (Followers: 9)
Interactions : Studies in Communication & Culture     Hybrid Journal   (Followers: 3)
International Journal of Ad Hoc and Ubiquitous Computing     Hybrid Journal   (Followers: 8)
International Journal of Advanced Media and Communication     Hybrid Journal   (Followers: 22)
International Journal of Autonomous and Adaptive Communications Systems     Hybrid Journal   (Followers: 3)
International Journal of Broadband Cellular Communication     Full-text available via subscription  
International Journal of Business Communication     Hybrid Journal   (Followers: 10)
International Journal of Communication     Open Access   (Followers: 16)
International Journal of Community Development and Management Studies (IJCDMS)     Open Access  
International Journal of Computer Science and Telecommunications     Open Access   (Followers: 13)
International Journal of Cooperative Information Systems     Hybrid Journal   (Followers: 4)
International Journal of Critical Media Literacy     Hybrid Journal  
International Journal of Electronics and Telecommunications     Open Access   (Followers: 8)
International Journal of Entertainment Technology and Management     Hybrid Journal   (Followers: 1)
International Journal of Information and Communication Technology Education     Full-text available via subscription   (Followers: 13)
International Journal of Information Communication Technologies and Human Development     Full-text available via subscription   (Followers: 4)
International Journal of Information Science and Technology     Open Access   (Followers: 1)
International Journal of Information Technology, Communications and Convergence     Hybrid Journal   (Followers: 14)
International Journal of Intelligence Science     Open Access   (Followers: 3)
International Journal of Interdisciplinary Telecommunications and Networking     Full-text available via subscription   (Followers: 3)
International Journal of Knowledge and Systems Science     Full-text available via subscription   (Followers: 1)
International Journal of Monitoring and Surveillance Technologies Research     Full-text available via subscription   (Followers: 3)
International Journal of Review in Electronics & Communication Engineering     Open Access   (Followers: 2)
International Journal of Society, Culture & Language     Open Access   (Followers: 15)
International Journal of Telecommunications & Emerging Technologies     Full-text available via subscription   (Followers: 1)
International Journal of Telework and Telecommuting Technologies     Full-text available via subscription  
International Journal of Trust Management in Computing and Communications     Hybrid Journal   (Followers: 1)
International Journals Digital Communication and Analog Signals     Full-text available via subscription   (Followers: 6)
International Review of Communication and Marketing Mix : IROCAMM     Open Access   (Followers: 1)
International Review of Pragmatics     Hybrid Journal   (Followers: 4)
Investigative Radiology     Hybrid Journal   (Followers: 7)
IRIS - Revista de Informação, Memória e Tecnologia     Open Access  
Izvestia Ural Federal University Journal. Series 1. Issues in Education, Science and Culture     Open Access  
Javnost - The Public     Hybrid Journal  
Język. Komunikacja. Informacja     Open Access  
Journal for the History of Rhetoric     Hybrid Journal   (Followers: 16)
Journal of Advertising Education     Hybrid Journal  
Journal of African Media Studies     Hybrid Journal   (Followers: 2)
Journal of Applied Communications     Open Access  
Journal of Applied Journalism & Media Studies     Hybrid Journal   (Followers: 14)
Journal of Argumentation in Context     Hybrid Journal   (Followers: 2)
Journal of Arts & Communities     Hybrid Journal   (Followers: 4)

        1 2 3 | Last

Similar Journals
Journal Cover
International Journal of Business Communication
Journal Prestige (SJR): 0.866
Citation Impact (citeScore): 2
Number of Followers: 10  
 
  Hybrid Journal Hybrid journal (It can contain Open Access articles)
ISSN (Print) 2329-4884 - ISSN (Online) 2329-4892
Published by Sage Publications Homepage  [1174 journals]
  • Book Review: Talking to Strangers: What We Should Know About the People We
           Don’t Know by Malcolm Gladwell

    • Free pre-print version: Loading...

      Authors: Janel Bloch
      Pages: 450 - 453
      Abstract: International Journal of Business Communication, Volume 59, Issue 3, Page 450-453, July 2022.

      Citation: International Journal of Business Communication
      PubDate: 2022-05-24T07:09:07Z
      DOI: 10.1177/23294884221096973
      Issue No: Vol. 59, No. 3 (2022)
       
  • Expressing Demands or Offers: How to Promote Volunteering Using Visual and
           Verbal Appeals

    • Free pre-print version: Loading...

      Authors: Fabienne Bünzli, Martin J. Eppler, Katarina Stanoevska-Slabeva, Alena Hofer
      Abstract: International Journal of Business Communication, Ahead of Print.
      Due to an increased competition for volunteers, nonprofit organizations have intensified efforts to recruit members as volunteers. But how to effectively persuade members to volunteer using visual communication' Research suggests that images are most persuasive when they demand something from the viewer. A demand is expressed through the depiction of a person who directly gazes at the viewer, whereas an offer is expressed through the depiction of a face with an averted gaze. Demands and offers can also be expressed verbally. A verbal demand is articulated through commands, whereas a verbal offer is conveyed through statements. This study examines whether NPOs should address their members using demands or offers and whether correspondence between image and text increases persuasion. An experiment among 205 members of a Swiss NPO finds that direct gaze images are most effective. However, image-text matching increases persuasion for campaigns that feature an averted gaze image.
      Citation: International Journal of Business Communication
      PubDate: 2022-06-10T04:59:24Z
      DOI: 10.1177/23294884221104799
       
  • Workplace Romance and Career Reputation Effects across Industries

    • Free pre-print version: Loading...

      Authors: Rebecca M. Chory, Lisa Mainiero, Sean M. Horan
      Abstract: International Journal of Business Communication, Ahead of Print.
      The purpose of this study was to empirically answer the longstanding question regarding industry differences in reactions to workplace romance. Departing from prior research designs, and employing the largest workplace romance sample to date, close to 1,000 adults in major US cities reported their workplace romance experiences and beliefs through an internet survey. Beliefs about workplace romance’s career reputation effects, workplace romance occurrence, and comfort with workplace romance differed by industry, with Healthcare, Education, Administration, and Other Professional industries appearing to represent the most conservative workplaces, and Finance, Trade, and Sales; STEM; and Blue-Collar and Manual Labor industries the most liberal. Industry also interacted with employee sex, management status, and age to affect workplace romance outcomes. Furthermore, workplace romances were seen as more damaging to women’s than men’s careers. Results suggest that human resources professionals should develop workplace romance policies that match the norms and values of their workplaces. A “one-size-fits-all” policy will be ineffective and, in some industries, may be construed as infringing on privacy. Workplace romance’s effect on career reputations depends on the participant’s industry, management status, age, and gender, underscoring the need for awareness of cultural influences on evaluations of employee sexuality. This study empirically demonstrates, for the first time, that industry is associated with beliefs about workplace romance’s career reputation effects. Findings for Blue-Collar and Manual Labor work, previously overlooked, suggest particularly intriguing connections among masculinity, sexuality, aggression, and reputation effects.
      Citation: International Journal of Business Communication
      PubDate: 2022-06-07T12:37:11Z
      DOI: 10.1177/23294884221100800
       
  • Exploring Early-Career Job Seekers’ Online Uncertainty Management

    • Free pre-print version: Loading...

      Authors: Stephanie A. Smith, Cameron Piercy, Yaguang Zhu
      Abstract: International Journal of Business Communication, Ahead of Print.
      Using the framework of uncertainty management theory (UMT), this study qualitatively explores the extent to which entry-level job seekers engage in online information seeking, or cybervetting, about employers, why they do it, and how cybervetting influences their subsequent communication. We conducted 19 focus groups, involving 100 participants across three universities, to capture the rich experiences of early-career job seekers. Findings offer evidence of cybervetting from the perspective of a potential employee, exploring how information-seeking foregrounds the modern employee-employer relationship. The findings indicate that many job seekers use social media and employee-generated review websites as an initial mode of communication to find organizational information that helps to manage their uncertainty and anxiety, prepare for interviews, engage with their existing interpersonal networks because of information they find online, and to aid in their decision-making about joining organizations. In line with UMT, many participants also use cognitive and behavioral alternatives to information seeking to manage their uncertainty.
      Citation: International Journal of Business Communication
      PubDate: 2022-05-24T04:51:10Z
      DOI: 10.1177/23294884221096673
       
  • A Story About Speaking Up: Mediation Effects of Narrative Persuasion on
           Organizational Voice Intentions

    • Free pre-print version: Loading...

      Authors: Roger Gans, Mengqi Zhan
      Abstract: International Journal of Business Communication, Ahead of Print.
      Despite well-recognized organizational benefits when speaking up is normative employee behavior, employees often remain reluctant to speak up in organizational settings. To date, strategies to promote speaking up have largely focused on policy and environmental factors, with scant attention paid to development of successful promotional messages. To explore message strategies for promoting speaking up, we randomly assigned participants (N = 615) to four different message conditions and measured their voice intentions. Persuasive strategies incorporating storytelling were more effective in promoting speaking up than strategies without the storytelling component, with narrative transportation as a mediating factor. Transportation effects were inversely correlated with need for cognition and work engagement, suggesting the utility of story-based message strategies for impacting employees most likely to resist speaking up. This study contributes to the field as one of the first to connect the mechanisms of narrative persuasion to the effectiveness of storytelling in organizational communication.
      Citation: International Journal of Business Communication
      PubDate: 2022-05-13T07:12:02Z
      DOI: 10.1177/23294884221091275
       
  • Supervisor Computer-Mediated Immediate Behaviors: Fostering Subordinate
           Communication

    • Free pre-print version: Loading...

      Authors: Stephanie Kelly, Ayanna Dawkins, Kenneth T. Rocker, Shonai Someshwar, Travis Penny
      Abstract: International Journal of Business Communication, Ahead of Print.
      Through the guidance of construal level theory, this paper tested a model in which supervisor computer-mediated immediate behaviors indirectly increased subordinates’ relational maintenance communication at work and decreased their self-censoring behaviors in the presence of their supervisor. The influence of supervisor computer-mediated immediate behaviors was mediated through the affective construal variable of job satisfaction and the psychological construal variable of perceived immediacy. Results indicate that even in the virtual workplace, strategic use of supervisor communicative behaviors can promote healthy workplace communication practices for subordinates.
      Citation: International Journal of Business Communication
      PubDate: 2022-04-02T08:09:09Z
      DOI: 10.1177/23294884221085724
       
  • Trust Me: Interpersonal Communication Dominance as a Tool for Influencing
           Interpersonal Trust Between Coworkers

    • Free pre-print version: Loading...

      Authors: Luke A. Langlinais, Heath A. Howard, Jeffery D. Houghton
      Abstract: International Journal of Business Communication, Ahead of Print.
      Perceptions of trustworthiness are an established antecedent of interpersonal trust. However, the trust and communication literatures provide fewer insights into possible proactive tools for positively influencing trustworthiness. Interpersonal communication dominance is a skill used to influence another individual in an interpersonal relationship. Using social information processing theory, we hypothesize and test a parallel mediation model specifying that the three dimensions of trustworthiness (i.e., perceived ability, perceived benevolence, and perceived integrity) mediate the relationship between interpersonal communication dominance and interpersonal trust. The results show significant indirect effects for interpersonal communication dominance on interpersonal trust through perceived benevolence and perceived integrity but not through perceived ability. Our findings suggest that using interpersonal communication dominance to increase perceptions of benevolence and integrity may be an important communicative tool for positively influencing interpersonal trust.
      Citation: International Journal of Business Communication
      PubDate: 2022-03-12T06:58:28Z
      DOI: 10.1177/23294884221080933
       
  • Exploring the Impact of Internal Communication on Employee Psychological
           Well-Being During the COVID-19 Pandemic: The Mediating Role of Employee
           Organizational Trust

    • Free pre-print version: Loading...

      Authors: Yufan Sunny Qin, Linjuan Rita Men
      Abstract: International Journal of Business Communication, Ahead of Print.
      This study examines whether and how internal communication at different levels (i.e., corporate symmetrical communication and supportive peer communication) interact to influence employee psychological well-being during the COVID-19 pandemic. This study also reveals the mediating effects of employee organizational trust in this process, which helps explain how internal communication influences employee psychological well-being. An online survey was conducted with 393 employees across various industries in the United States. The key findings showed that supportive peer communication was positively associated with employee mental wellness. In addition, increased organizational trust positively mediated the effects of both corporate symmetrical communication and supportive peer communication on employee psychological well-being. This study advances understanding of employee psychological well-being by examining the impact of internal communication. The results of this study also provide practical implications regarding how to promote employee psychological wellness by creating an effective internal communication environment at both corporate and peer levels to cultivate employee organizational trust.
      Citation: International Journal of Business Communication
      PubDate: 2022-03-08T09:34:04Z
      DOI: 10.1177/23294884221081838
       
  • The Use of Humor in Employee-to-Employee Workplace Communication: A
           Systematic Review With Thematic Synthesis

    • Free pre-print version: Loading...

      Authors: Stephen Taylor, Jane Simpson, Claire Hardy
      Abstract: International Journal of Business Communication, Ahead of Print.
      The aim of this systematic review was to develop a thematic synthesis of existing qualitative studies to explore the use of humor in employee-to-employee workplace communication and provide a greater understanding of this area of research through the experiences of employees. A number of databases were searched using key terms and papers were selected using pre-specified criteria. The thematic synthesis approach of Thomas and Harden was used to review the final 23 papers. The findings from the thematic synthesis resulted in four temporal themes that described how humor was utilized during an employee’s organizational transition: (1) initiation into organizational humor, (2) joining a “tribe”—in-groups and out-groups, (3) exerting influence—humor as power, and (4) using the safety valve—humor to relieve tension. The temporal themes described in this study crossed organizational and cultural divides, where humor formed an essential part of work-based dialog.
      Citation: International Journal of Business Communication
      PubDate: 2022-01-06T08:24:44Z
      DOI: 10.1177/23294884211069966
       
  • Relationship Cultivation via Social Media During the COVID-19 Pandemic:
           Evidence From China and the U.S

    • Free pre-print version: Loading...

      Authors: Qiongyao Huang, Benjamin J. Lynn, Chuqing Dong, Shijun Ni, Linjuan Rita Men
      Abstract: International Journal of Business Communication, Ahead of Print.
      This study explored the relationship cultivation and social media strategies companies used to cultivate relationships with their publics in two culturally distinct markets of China and the U.S. during the COVID-19 pandemic. A quantitative content analysis of Weibo (n = 756) and Twitter (n = 645) posts from Fortune 500 companies in China (n = 30) and the U.S. (n = 30) respectively was conducted to examine the effects of their relational efforts on public engagement. Results showed that certain relationship cultivation strategies and use of social media functions effectively increased public engagement in both China and the U.S., although on different levels. Both Chinese and U.S. companies most frequently adopted the strategy of openness. While the openness strategy was most effective at raising engagement levels in the U.S., publics of Chinese companies became more engaged when companies used the access strategy. Also, publics of Chinese companies showed higher levels of engagement and more positive emotions toward companies’ social media messages than their U.S. counterparts. The findings advance our understanding of organization-public relationships in a worldwide disaster setting, with insights informing the global public relations theory and practices.
      Citation: International Journal of Business Communication
      PubDate: 2022-01-06T06:24:00Z
      DOI: 10.1177/23294884211067805
       
 
JournalTOCs
School of Mathematical and Computer Sciences
Heriot-Watt University
Edinburgh, EH14 4AS, UK
Email: journaltocs@hw.ac.uk
Tel: +00 44 (0)131 4513762
 


Your IP address: 18.207.133.27
 
Home (Search)
API
About JournalTOCs
News (blog, publications)
JournalTOCs on Twitter   JournalTOCs on Facebook

JournalTOCs © 2009-