Authors:Serdar Kuzey YILDIZ Abstract: In an age when fake and false information is easily circulated, deepfake products and even hologram technology can be used to make fake narratives believable, and the line between truth and lies is increasingly blurred. In addition, fake news, unconfirmed information, and conspiracy theories that are used to create an alternative reality or transform into propaganda material can break the truth in just minutes, bend it and eventually the end-product that has been produced can become viral. A large majority accept the concept of post-truth as a powerful threat to liberalized democratic comprehension and its institutions. The undeniable effect of new media tools and social media has allowed technology at times to turn into a very dangerous post-truth instrument. Ethical problems and oppositions have emerged at this point. The truth itself is now turning into a kind of sacred icon for individuals of any status that can be described as truth seekers. In this study, the document analysis method, one of the qualitative research methods, was used. From this perspective numerous current studies, newspaper and magazine articles, statistics, podcast recordings, blog posts, blog posts, open-access web resources and multimedia data on the concept of post-truth have been examined. Within this framework, in this study, the definition, connotations and scope of the post-truth age and the possible effects of its technology-oriented products on individuals have been tried to be examined. As a result of this study, it is seen that the new media tools that came to the agenda with the concept of post-truth have turned into technological instruments used to distribute the divisive language in world politics. In addition, it was concluded that political corruption leads to atomized polarization at the level of individuals in societies and the trust in the media on a global scale is questioned. PubDate: Wed, 29 Mar 2023 00:00:00 +030
Authors:Fırat ATA Abstract: The internet and technological tools that provide internet access have brought innovations in local journalism in terms of both the reader and the limit of journalism. Despite innovations and changes, one of the important common issues in both traditional and internet journalism is the news verification process. This study, which focuses on the verification process in local Internet journalism, was carried out in Hatay province. The study is important in terms of defining the role of readers in the news verification process. In the study, in which the quantitative method was used, a survey was conducted with the participation of 1065 people in seven districts of Hatay in order to reveal the role of the readers in the news verification process. There is a positive relationship between the level of trust of the readers in the news verification process. Readers generally verify the news they trust or do not perform a verification process for the relevant news, even though they do not trust it. On the other hand, the readers mostly turn to non-journalistic tools/areas in the news of which they doubt the content PubDate: Wed, 29 Mar 2023 00:00:00 +030
Authors:Ali Kerem İNGEÇ Abstract: The globalization, brought along the discovery of new markets and financial growth on a global scale since 1980s. As a result, new companies were established, some companies changed hands and some merged. Therefore, corporate identity has attracted the attention of researchers, so concept of corporate identity has started to be subject of academic texts. A consensus has created in academic texts that corporate identity is all the observable elements that distinguish an corporate from others. Besides, there are opinions that accept corporate behavior as a component of corporate identity. Also, there are some superficial views that corporates, which can have an identity like individuals, can also have character, self, personality or spirit. In this study, it has been examined that character, self, personaity and identity of the corporates correspond to which aspects and features of them, assuming that corporates are designed to host many human-specific abilities, features and initiatives and therefore have identity, character and self just like humans. Just as the answer to who a person is hidden in his/her character, self and identity, understanding the nature of corporates is only possible by examining these concepts in the context of the corporate. As a result, it has been understood that the character, self and identity are the source of the intellectual structure and natural behaviors of the corporations, and the personality is composed of the visual elements of the corporations and the plan actions, so the nature of the corporations cannot be understood only with the concept of identity.Keywords: Corporate Identity, Identity, Self, Character, Personality. PubDate: Wed, 29 Mar 2023 00:00:00 +030
Authors:Beris ARTAN ÖZORAN Abstract: Public relations is considered synonymous with concepts such as "perception management", "spin doctor", "opinion engineering". There is a negative perception towards the field. The field of public relations is criticized as a field that distorts and changes reality and turns it in favor of the people and institutions it serves. One reason for negative attitudes towards the field is the representation of public relations in the media. In this study, it is aimed to examine the representations of public relations in the newspapers of two different countries, New York Times and The Guardian. In the research, the news in these newspapers which contains the word "public relations" were analyzed using mixed methodology. First of all, categories were determined for content analysis to analyze the context of public realtions and emotion (positive, neutral, negative) towards the field. Then, with the text mining, the concepts used together with "public relations" and the most used words in the news containing public relations were examined. As a result of the research, it was seen that public relations were mostly included in the categories of "public relations professional", "public relations versus reality" and "public relations as a negative concept", and a negative feeling about public relations was created in almost half of the news. It has been revealed that there is a difference between the two newspapers in terms of representation. PubDate: Wed, 29 Mar 2023 00:00:00 +030
Authors:Sevil BEKTAŞ DURMUŞ; Serkan KARATAY Abstract: As a cultural and social practice, play has been experienced in different forms throughout human history. In the conceptualization of Huizinga regarding play, the type of play called “traditional play” is considered as an action performed to move away from social issues. The game concept, which changes and transforms over time and finds its way in digital games today, has been included in the seriousness of life depending on abstract or concrete rules. The game concept can be considered as a techno-commodity in the scope of technological capitalism because it is produced in an industrial way and becomes a commodity that can be bought and sold in this direction. It is possible to consider the most up-to-date counterpart of the game as a techno-meta in game streaming platforms mediating the game and diversifying its consumption patterns. As well as the consumption of digital games, one of these platforms where the contents produced by game publishers can be consumed is Twitch, which is the popular social game network of our present day. When the Twitch platform is considered from a critical point of view, it can be argued that it contributes to the commodification of the game and gaming practices. The purpose of the present study was to open a critical discussion of the commercial nature of the game streaming based on the example of Twitch, which is one of the most popular live broadcasting and game streaming platforms. The study had a qualitative characteristic. In the scope of the study, the concept of game was examined in its historical transformation, and the transformation of the game in the context of its flow and techno-meta were discussed with a critical and theoretical perspective. PubDate: Wed, 29 Mar 2023 00:00:00 +030
Authors:Barış YETKİN Abstract: Technology has a dramatic impact on everything human. Relationships with lifestyle, culture and social units are formed almost entirely on the values imposed by technology. Today, in the first quarter of the 21st century, it is a phenomenon that is accepted that technological developments have changed human perception. The individual, the media content consumer, who is called the user instead of the reader, listener or viewer, becomes an important connection node in the social network. When this is the case, following and using technological developments and being involved in the digital communication process come to the fore in order to reach these new types of individuals in journalism practices.In this research, “immersive journalism”, which produces virtual reality (VR) news, which is a new journalism understanding, is discussed with the case study method. It is claimed that the physical space where the news story takes place is used as a message with the immersion technique in journalism practices where visual communication is much more valid. In this direction, Marshall McLuhan’s idea of “the tool is the message” is used. The findings show that some media organizations in Europe and North America are turning to a new form of journalism called “immersive journalism” in order to increase the power of the message by creating a sense of place in the news; It shows that the space used as a tool in this type of news is transformed into the message itself. PubDate: Wed, 29 Mar 2023 00:00:00 +030
Authors:Gizem TOKMAK DANIŞMAN Abstract: Advertisements in which dead celebrities are digitally animated and used as a message source are becoming more common day by day. Advertisements prepared with the aforementioned contents, which can be expressed as “digital necromancy” in the advertising world, have started to be implemented gradually in our country. In the literature, it is seen that there are very limited studies on the effectiveness of advertisements with digital necromancy. Based on this motivation, it is basically aimed to reveal consumer insights for advertisements with digital necromancy in the research. In addition to this, it is also aimed to bring the expression "digital necromancy" to the domestic literature and to encourage more studies in the relevant field in the domestic literature. For the purpose of the research, Aksigorta's advertisement with the content of digital necromancy, which included Barış Manço as a message source, was analyzed by netnographic analysis. The results of the research show that consumers generally criticize digital necromancy advertisements for reasons such as unethical and disrespectful to the memory of the dead celebrity due to the lack of consent, but also showed that there are those who find the advertisement emotional and remarkable and evaluate it positively. PubDate: Wed, 29 Mar 2023 00:00:00 +030
Authors:Aysel ÇETİNKAYA; Zeynep DONDURUCU Abstract: Increasing user numbers of social media platforms all over the world have led to the effective use of these channels by corporate media organizations to have a presence in the new media ecosystem and to gain followers. Today, the increase in the tendency of the Z generation to receive news from social media platforms and the necessity of transferring information in an interesting and entertaining way to reach this audience caused national newspapers to create new news formats and contents on popular social media platforms such as TikTok. So in this study, it is aimed to determine how the USA and Turkey-based national newspapers use TikTok, a social media platform is based on humor, entertainment and video-music features. So, the posts shared by USA Today and Washington Post from USA; Hürriyet and Evrensel from Turkey in 2021 are analyzed with qualitative and quantitative content analysis method within the framework of news tone/type/function/content format (sound/effect) and interaction variables. In conclusion, although The Wall Street Journal and USA Today produced news enriched with sound and visual effects by putting TikTok in the center of entertaining content sharing; It has been determined that Hürriyet and Evrensel basically benefit of the medium’s audio and effect content production opportunities and do not use specific news formats for this medium. PubDate: Wed, 29 Mar 2023 00:00:00 +030
Authors:Kevser TOZDUMAN YARALI Abstract: Metaverse, defined as a digital universe, refers to a 3-D virtual world where avatars engage in political, economic, social, and cultural activities. People commonly use it as a virtual world based on everyday life, but where both the real and the unreal co-exist side by side. Even though it is still in its infancy, it is predicted that it has the potential to affect multiple situations. In that respect, children may be directly or indirectly affected by the Metaverse. In this study the Metaverse was examined in the context of opportunities and risks and situations where the Metaverse may have direct or indirect impacts on children were assessed in the context of children’s rights. PubDate: Wed, 29 Mar 2023 00:00:00 +030
Authors:Nimet ERSİN Abstract: This study was performed to reveal the motivations of binge-watching behavior of Netflix series in Turkey. The theoretical framework of the study consists of the gratifications and uses approach. The type of the study is an applied research and quantitative research method was used. The universe of the research consists of Netflix users located in Turkey. The analysis of the research was carried out on the data of 441 surveys applied through Google forms. The scale developed by Flayelle, Canale, Vögele, Karila, Maurage, and Billieux (2019) was used to measure the binge-watching behavior variable in the study. On the other hand, the scales used by Sung, Kang, and Lee (2018) were used to measure the social influence, entertainment, spending leisure time, relaxation, escaping from problems, knowledge and habit variables, which are the factors that affect binge-watching of the Netflix series examined within the scope of the research. All of the scales used in the study were measured in a 5-point Likert type. Frequency analysis, reliability, validity and regression analyzes were performed within the scope of the research. Results of the research revealed that the variables of social influence, entertainment and relaxation, spending leisure time and escaping from problems, and habit affect binge-watching of Netflix series, however, the level of knowledge has shown to have no effect. PubDate: Wed, 29 Mar 2023 00:00:00 +030
Authors:Ebru AKÇAY Abstract: The academic interest in sponsorship, which is accepted as one of major areas of public relations, has gained momentum since the 1990s. Sponsorship, which is also considered as an element of marketing communication in the literature, has proven itself in terms of its contribution to organizations and brands, and a literature on sponsorship has developed in this direction. There is a lack of critical/cultural approaches in both the international literature and the developing literature on sponsorship in Turkey. So much so that the criticism of sponsorship is limited to the examples arguing that sponsorship encourages alcoholic beverages and tobacco products, and studies in which sponsorship is positioned as an ideological tool used by organizations are not yet included in the literature. Based on this deficiency in the literature; this study aims to reveal whether a critical/cultural approach to sponsorship has been developed in the postgraduate theses and to present the research trends in postgraduate theses written about sponsorship. In this context, 48 master’s and 9 PhD theses written about sponsorship in Turkey were analyzed by content analysis in this study. As a result of the analysis, it was revealed that the postgraduate theses written about sponsorship did not develop a critical approach to sponsorship, the theses were limited to descriptive examples and the theses were designed to provide insights about sponsorships to brands and organizations. PubDate: Wed, 29 Mar 2023 00:00:00 +030
Authors:Mehmet Emin SATIR Abstract: The phenomenon of nostalgia has been one of the main discussions of social sciences after modernization. Along with urbanization, modernization and industrialization, a collective quest has emerged in societies and the past has begun to be idealized to get rid of the deadlocks of modern life. In this context, modernity has had a significant impact on the massification and spread of nostalgia. Nostalgia, as a longing for a different temporal and spatial past, manifests itself in many areas. Nostalgia is a dominant theme, especially in movies. It can be stated that this situation becomes evident in Turkish cinema as nostalgia for the countryside. Especially in the New Turkish Cinema, which started to rise rapidly after the 1990s, the countryside has become a nostalgic haunt. The aim of this study is to reveal the appearances of provincial nostalgia in New Turkish Cinema. In this context, the samples of Dondurmam Gaymak (2006) and İftarlık Gazoz (2016), which were selected using the judgmental sampling technique, were analyzed in line with the way the country nostalgia was handled in New Turkish Cinema by using the document analysis method. The data obtained were evaluated on the axis of the basic components of the nostalgic paradigm, which is also included in the literature, and a discussion was carried out on the construction of countryside nostalgia. PubDate: Wed, 29 Mar 2023 00:00:00 +030
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