JournalTOCs

About Help News

Revista de Comunicación de la SEECI
Number of Followers: 0

This is an Open Access Journal

Open Access journal
ISSN (Print) 1576-3420
This journal is no longer being updated because:
Journal website is giving errors

Examining the Relationship Between Factors Influencing Political
Information Seeking-Behaviour through Social Media among Youths in
Malaysia
- Authors: Nor Hafizah Abdullah, Isyaku Hassan, Tuan Sharifah Azura Tuan Zaki, Muhamad Fazil Ahmad , Nor Azlili Hassan, Ahmad Suffian Mohd Zahari, Mohd Mahadee Ismail, Nor Jijidiana Azmi
  Pages: 1 - 15
  Abstract: The dynamic characteristics of social media provide a vast space for society to obtain useful information including political information. This advancement of information dissemination must be benefited by every layer of society including the youth to increase their participation in issues regarding national politics. This research explores the significant factors affecting political information-seeking behavior among youths in Malaysia. The approach of this research is the survey through a questionnaire. Using multi-stage sampling, 381 respondents from selected public universities in Malaysia were identified as a sample. The data were analyzed using structural equation modeling. Efficacy, knowledge, and usefulness of social media affected political information-seeking behavior. Meanwhile, Policy satisfaction and motivation do not affect political information-seeking behavior Thus, political information seeking is seen as more influential towards political behavior with the existence of political information sharing among Malaysia's youth who use social media. The overall results of the study indicate the potential of social media as the main source and medium for Malaysian youths to obtain political information.
  PubDate: 2022-02-14
  DOI: 10.15198/seeci.2022.55.e746
La evolución de la relación entre marcas e influencers españolas de
moda tras la pandemia.
- Authors: Daniel Guerrero Navarro, Carmen Cristófol Rodríguez, Paloma Gutiérrez Ortega
  Pages: 1 - 28
  Abstract: La llegada del virus SARS-CoV-2 trajo consigo una pandemia mundial y una crisis sanitaria que iba a extenderse a todos los ámbitos de la sociedad, desembocando en cierre de empresas, pérdidas de millones de empleos y numerosas alteraciones en el estilo de vida de los individuos, además de provocar cambios de consumo en la sociedad y un aumento del uso de las redes sociales debido a los meses de confinamiento, lo que supuso un punto de inflexión en diversos ámbitos y, concretamente, en el sector de la moda y de las influencers. Con la presente investigación se pretende analizar, mediante metodología mixta, los cambios producidos antes, durante y después de la pandemia en el trabajo de las influencers de moda, la evolución de las marcas de este sector en los medios digitales y las nuevas tendencias en el marketing de influencia que se han generado a raíz de esta nueva situación. Para ello, se realizará un análisis de contenido y una entrevista a profesionales del sector.
  PubDate: 2022-02-09
  DOI: 10.15198/seeci.2022.55.e754

JournalTOCs
School of Mathematical and Computer Sciences
Heriot-Watt University
Edinburgh, EH14 4AS, UK
Email: journaltocs@hw.ac.uk
Tel: +00 44 (0)131 4513762

Your IP address: 34.231.147.28

Home (Search)
API
About JournalTOCs
News (blog, publications)