Subjects -> COMPUTER SCIENCE (Total: 2313 journals)
    - ANIMATION AND SIMULATION (33 journals)
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    - COMPUTER ARCHITECTURE (11 journals)
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    - COMPUTER SCIENCE (1305 journals)
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COMPUTER SCIENCE (1305 journals)            First | 1 2 3 4 5 6 7 | Last

Showing 601 - 800 of 872 Journals sorted alphabetically
International Journal of Digital Enterprise Technology     Hybrid Journal   (Followers: 1)
International Journal of Digital Literacy and Digital Competence     Full-text available via subscription   (Followers: 6)
International Journal of Digital Signals and Smart Systems     Hybrid Journal   (Followers: 4)
International Journal of Education and Development using Information and Communication Technology     Open Access   (Followers: 9)
International Journal of Electrical and Computer Engineering     Open Access   (Followers: 8)
International Journal of Electronic Banking     Hybrid Journal   (Followers: 3)
International Journal of Electronic Business     Hybrid Journal   (Followers: 2)
International Journal of Electronic Commerce     Full-text available via subscription   (Followers: 10)
International Journal of Electronic Government Research     Full-text available via subscription   (Followers: 3)
International Journal of Embedded and Real-Time Communication Systems     Full-text available via subscription   (Followers: 9)
International Journal of Engineering and Manufacturing     Open Access   (Followers: 3)
International Journal of Engineering Science     Hybrid Journal   (Followers: 5)
International Journal of Entertainment Technology and Management     Hybrid Journal   (Followers: 1)
International Journal of Experimental Design and Process Optimisation     Hybrid Journal   (Followers: 5)
International Journal of Foundations of Computer Science     Hybrid Journal   (Followers: 3)
International Journal of Fuzzy Computation and Modelling     Hybrid Journal   (Followers: 2)
International Journal of Fuzzy System Applications     Full-text available via subscription   (Followers: 3)
International Journal of General Systems     Hybrid Journal   (Followers: 1)
International Journal of Granular Computing, Rough Sets and Intelligent Systems     Hybrid Journal   (Followers: 1)
International Journal of Green Computing     Full-text available via subscription  
International Journal of Grid and High Performance Computing     Full-text available via subscription   (Followers: 2)
International Journal of Grid and Utility Computing     Hybrid Journal  
International Journal of Handheld Computing Research     Full-text available via subscription  
International Journal of Heritage in the Digital Era     Full-text available via subscription   (Followers: 7)
International Journal of High Performance Computing and Networking     Hybrid Journal   (Followers: 4)
International Journal of High Performance Computing Applications     Hybrid Journal   (Followers: 4)
International Journal of High Performance Systems Architecture     Hybrid Journal   (Followers: 6)
International Journal of Human Capital and Information Technology Professionals     Full-text available via subscription   (Followers: 3)
International Journal of Human-Computer Interaction     Hybrid Journal   (Followers: 22)
International Journal of Human-Computer Studies     Hybrid Journal   (Followers: 20)
International Journal of Humanitarian Technology     Hybrid Journal   (Followers: 1)
International Journal of Humanities and Arts Computing     Hybrid Journal   (Followers: 11)
International Journal of Hybrid Intelligence     Hybrid Journal   (Followers: 1)
International Journal of ICT Research and Development in Africa     Full-text available via subscription   (Followers: 4)
International Journal of Imaging Systems and Technology     Hybrid Journal   (Followers: 1)
International Journal of Impact Engineering     Hybrid Journal   (Followers: 9)
International Journal of Industrial and Systems Engineering     Hybrid Journal   (Followers: 7)
International Journal of Industrial Electronics and Drives     Hybrid Journal   (Followers: 3)
International Journal of Information and Coding Theory     Hybrid Journal   (Followers: 6)
International Journal of Information and Communication Technology Education     Full-text available via subscription   (Followers: 13)
International Journal of Information Communication Technologies and Human Development     Full-text available via subscription   (Followers: 4)
International Journal of Information Quality     Hybrid Journal   (Followers: 3)
International Journal of Information Retrieval Research     Full-text available via subscription   (Followers: 28)
International Journal of Information Science and Management     Open Access   (Followers: 5)
International Journal of Information Science and Technology     Open Access  
International Journal of Information Systems and Management     Hybrid Journal   (Followers: 2)
International Journal of Information Systems and Project Management     Free   (Followers: 12)
International Journal of Information Systems and Software Engineering for Big Companies     Open Access   (Followers: 2)
International Journal of Information Technology and Computer Science     Open Access   (Followers: 3)
International Journal of Information Technology and Web Engineering     Hybrid Journal   (Followers: 2)
International Journal of Information Technology Project Management     Full-text available via subscription   (Followers: 9)
International Journal of Information Technology, Communications and Convergence     Hybrid Journal   (Followers: 14)
International Journal of Innovation in the Digital Economy     Full-text available via subscription   (Followers: 5)
International Journal of Innovative Computing and Applications     Hybrid Journal   (Followers: 3)
International Journal of Innovative Technology and Research     Open Access   (Followers: 1)
International Journal of Intelligence and Sustainable Computing     Hybrid Journal  
International Journal of Intelligence Science     Open Access   (Followers: 3)
International Journal of Intelligent Engineering Informatics     Hybrid Journal  
International Journal of Intelligent Enterprise     Hybrid Journal   (Followers: 1)
International Journal of Intelligent Information and Database Systems     Hybrid Journal   (Followers: 3)
International Journal of Intelligent Internet of Things Computing     Hybrid Journal   (Followers: 2)
International Journal of Intelligent Networks     Open Access  
International Journal of Intelligent Systems Technologies and Applications     Hybrid Journal   (Followers: 2)
International Journal of Intercultural Relations     Hybrid Journal   (Followers: 16)
International Journal of IT Standards and Standardization Research     Full-text available via subscription  
International Journal of IT/Business Alignment and Governance     Full-text available via subscription  
International Journal of Knowledge and Systems Science     Full-text available via subscription   (Followers: 1)
International Journal of Knowledge Engineering and Soft Data Paradigms     Hybrid Journal   (Followers: 1)
International Journal of Knowledge Society Research     Full-text available via subscription  
International Journal of Leadership in Education: Theory and Practice     Hybrid Journal   (Followers: 23)
International Journal of Logistics Research and Applications : A Leading Journal of Supply Chain Management     Hybrid Journal   (Followers: 16)
International Journal of Management & Information Technology     Open Access   (Followers: 2)
International Journal of Management Innovation Systems     Open Access  
International Journal of Mathematical Modelling & Computations     Open Access   (Followers: 3)
International Journal of Mathematical Sciences and Computing     Open Access  
International Journal of Mathematics & Computation     Full-text available via subscription  
International Journal of Mathematics in Operational Research     Hybrid Journal   (Followers: 2)
International Journal of Medical Engineering and Informatics     Hybrid Journal   (Followers: 4)
International Journal of Medical Informatics     Hybrid Journal   (Followers: 10)
International Journal of Metadata, Semantics and Ontologies     Hybrid Journal   (Followers: 9)
International Journal of Metaheuristics     Hybrid Journal   (Followers: 1)
International Journal of Mobile Communications     Hybrid Journal   (Followers: 8)
International Journal of Mobile Computing and Multimedia Communications     Full-text available via subscription   (Followers: 2)
International Journal of Mobile Network Design and Innovation     Hybrid Journal   (Followers: 1)
International Journal of Modeling, Simulation, and Scientific Computing     Hybrid Journal   (Followers: 3)
International Journal of Modelling, Identification and Control     Hybrid Journal   (Followers: 1)
International Journal of Modern Education and Computer Science     Open Access   (Followers: 2)
International Journal of Multimedia Data Engineering and Management     Full-text available via subscription   (Followers: 2)
International Journal of Multimedia Information Retrieval     Partially Free   (Followers: 8)
International Journal of Nanotechnology and Molecular Computation     Full-text available via subscription   (Followers: 4)
International Journal of Natural Computing Research     Hybrid Journal  
International Journal of Neural Systems     Hybrid Journal   (Followers: 4)
International Journal of Online Marketing     Full-text available via subscription   (Followers: 5)
International Journal of Organizational and Collective Intelligence     Hybrid Journal   (Followers: 1)
International Journal of Parallel, Emergent and Distributed Systems     Hybrid Journal   (Followers: 3)
International Journal of Pattern Recognition and Artificial Intelligence     Hybrid Journal   (Followers: 12)
International Journal of Performance Arts and Digital Media     Hybrid Journal   (Followers: 12)
International Journal of Pervasive Computing and Communications     Hybrid Journal   (Followers: 3)
International Journal of Polymer Science     Open Access   (Followers: 25)
International Journal of Process Systems Engineering     Hybrid Journal   (Followers: 1)
International Journal of Quantum Information     Hybrid Journal   (Followers: 6)
International Journal of Reasoning-based Intelligent Systems     Hybrid Journal  
International Journal of Reconfigurable and Embedded Systems     Open Access   (Followers: 6)
International Journal of Reconfigurable Computing     Open Access  
International Journal of Refractory Metals and Hard Materials     Hybrid Journal   (Followers: 5)
International Journal of Reliability, Quality and Safety Engineering     Hybrid Journal   (Followers: 14)
International Journal of Reliable and Quality E-Healthcare     Full-text available via subscription   (Followers: 2)
International Journal of Research Studies in Computing     Open Access  
International Journal of RF and Microwave Computer-Aided Engineering     Hybrid Journal   (Followers: 26)
International Journal of Sediment Research     Full-text available via subscription   (Followers: 2)
International Journal of Sensor Networks     Hybrid Journal   (Followers: 2)
International Journal of Service and Computing Oriented Manufacturing     Hybrid Journal   (Followers: 2)
International Journal of Shape Modeling     Hybrid Journal   (Followers: 1)
International Journal of Signs and Semiotic Systems     Full-text available via subscription  
International Journal of Smart Grid and Green Communications     Hybrid Journal   (Followers: 2)
International Journal of Social and Organizational Dynamics in IT     Full-text available via subscription   (Followers: 1)
International Journal of Sociotechnology and Knowledge Development     Full-text available via subscription   (Followers: 1)
International Journal of Soft Computing and Networking     Hybrid Journal   (Followers: 2)
International Journal of Soft Computing and Software Engineering     Open Access   (Followers: 13)
International Journal of Software Engineering and Knowledge Engineering     Hybrid Journal   (Followers: 6)
International Journal of Spatio-Temporal Data Science     Hybrid Journal  
International Journal of Speech Technology     Hybrid Journal   (Followers: 7)
International Journal of Strategic Change Management     Hybrid Journal   (Followers: 7)
International Journal of Strategic Communication     Hybrid Journal   (Followers: 5)
International Journal of Strategic Information Technology and Applications     Full-text available via subscription   (Followers: 1)
International Journal of Stress Management     Full-text available via subscription   (Followers: 6)
International Journal of Student Project Reporting     Hybrid Journal   (Followers: 4)
International Journal of Swarm Intelligence     Hybrid Journal   (Followers: 2)
International Journal of Swarm Intelligence Research     Full-text available via subscription   (Followers: 3)
International Journal of System Dynamics Applications     Full-text available via subscription  
International Journal of Systems Science     Hybrid Journal   (Followers: 2)
International Journal of Systems Science : Operations & Logistics     Hybrid Journal  
International Journal of Systems, Control and Communications     Hybrid Journal   (Followers: 6)
International Journal of Technoethics     Full-text available via subscription   (Followers: 2)
International Journal of Technology and Educational Marketing     Full-text available via subscription   (Followers: 2)
International Journal of Technology and Human Interaction     Full-text available via subscription   (Followers: 2)
International Journal of Technology Diffusion     Full-text available via subscription   (Followers: 1)
International Journal of Technology Marketing     Hybrid Journal   (Followers: 3)
International Journal of Telecommunications & Emerging Technologies     Full-text available via subscription   (Followers: 1)
International Journal of the Digital Human     Hybrid Journal   (Followers: 2)
International Journal of Trust Management in Computing and Communications     Hybrid Journal   (Followers: 1)
International Journal of Ultra Wideband Communications and Systems     Hybrid Journal  
International Journal of Virtual Reality     Open Access   (Followers: 1)
International Journal of Virtual Technology and Multimedia     Hybrid Journal   (Followers: 2)
International Journal of Web Services Research     Full-text available via subscription  
International Journal of Wireless and Microwave Technologies     Open Access   (Followers: 12)
International Journal of Wireless Information Networks     Hybrid Journal   (Followers: 2)
International Journal on Advances in ICT for Emerging Regions (ICTer)     Open Access   (Followers: 2)
International Journal on Artificial Intelligence Tools     Hybrid Journal   (Followers: 9)
International Journal on Digital Libraries     Hybrid Journal   (Followers: 544)
International Journal on Document Analysis and Recognition (IJDAR)     Hybrid Journal   (Followers: 2)
International Journal on Smart Sensing and Intelligent Systems     Open Access  
International Journal on Software Tools for Technology Transfer (STTT)     Hybrid Journal   (Followers: 4)
International Review of Law, Computers & Technology     Hybrid Journal   (Followers: 3)
International Review of Research in Open and Distance Learning     Open Access   (Followers: 24)
International Transaction of Electrical and Computer Engineers System     Open Access   (Followers: 2)
Internet of Things     Hybrid Journal   (Followers: 2)
Internet of Things and Cyber-Physical Systems     Open Access   (Followers: 1)
Internet Technology Letters     Hybrid Journal  
IoT     Open Access  
IPSJ Transactions on Computer Vision and Applications     Open Access   (Followers: 1)
Iran Journal of Computer Science     Hybrid Journal  
ISPRS Open Journal of Photogrammetry and Remote Sensing     Open Access   (Followers: 3)
ISSS Journal of Micro and Smart Systems     Hybrid Journal   (Followers: 3)
Issues in Informing Science and Information Technology     Open Access   (Followers: 2)
IT Journal Research and Development     Open Access  
ITM Web of Conferences     Open Access  
ITNOW     Hybrid Journal   (Followers: 1)
J-ENSITEC : Journal Of Engineering and Sustainable Technology     Open Access   (Followers: 4)
JISTEM : Journal of Information Systems and Technology Management     Open Access   (Followers: 6)
JMIR mHealth and uHealth     Open Access   (Followers: 3)
Johnson Matthey Technology Review     Open Access  
Jornal Brasileiro de TeleSSa├║de     Open Access  
Journal of Computer Science & Systems Biology     Open Access   (Followers: 3)
Journal of 3D Printing in Medicine     Hybrid Journal  
Journal of Advanced Computer Science & Technology     Open Access   (Followers: 3)
Journal of Advances in Information Systems and Technology     Open Access  
Journal of Advances in Mathematics and Computer Science     Open Access  
Journal of Aggression Maltreatment & Trauma     Hybrid Journal   (Followers: 5)
Journal of Algorithms & Computational Technology     Open Access  
Journal of Altmetrics     Open Access   (Followers: 7)
Journal of Ambient Intelligence and Humanized Computing     Hybrid Journal   (Followers: 1)
Journal of Applied & Computational Mathematics     Open Access  
Journal of Applied and Computational Topology     Hybrid Journal  
Journal of Applied Bioinformatics & Computational Biology     Hybrid Journal   (Followers: 4)
Journal of Applied Communication Research     Hybrid Journal   (Followers: 10)
Journal of Applied Informatics and Technology     Open Access  
Journal of Applied Intelligent System     Open Access  
Journal of Approximation Theory     Hybrid Journal   (Followers: 1)
Journal of Artificial Intelligence     Open Access   (Followers: 18)
Journal of Automated Reasoning     Hybrid Journal  
Journal of Automation and Control     Open Access   (Followers: 9)
Journal of Banking and Financial Technology     Hybrid Journal   (Followers: 1)
Journal of Big Data     Open Access   (Followers: 16)
Journal of Bioinformatics and Computational Biology     Hybrid Journal   (Followers: 19)
Journal of Biomedical Informatics     Partially Free   (Followers: 9)
Journal of Cases on Information Technology     Full-text available via subscription   (Followers: 3)
Journal of Chemical Information and Modeling     Hybrid Journal   (Followers: 18)
Journal of Chemical Theory and Computation     Hybrid Journal   (Followers: 21)
Journal of Circuits, Systems, and Computers     Hybrid Journal   (Followers: 4)

  First | 1 2 3 4 5 6 7 | Last

Similar Journals
Journal Cover
International Journal of Technology Marketing
Number of Followers: 3  
 
  Hybrid Journal Hybrid journal (It can contain Open Access articles)
ISSN (Print) 1741-878X - ISSN (Online) 1741-8798
Published by Inderscience Publishers Homepage  [451 journals]
  • The influence of consumer trust in consumer behaviour toward mobile
           payment applications amongst young professionals

    • Free pre-print version: Loading...

      Authors: Shaizatulaqma Kamalul Ariffin, Khor Teik Lim
      Pages: 5 - 26
      Abstract: This study aims to examine the impact of trust in the relationship between attitude, subjective norms and perceived behavioural control toward intention to use mobile payment among young professionals. The data were collected via an online survey among young professionals. A total of 220 respondents participated in the online survey but only 211 responses fit the analysis. The data were analysed using SPSS and SmartPLS3. This study found that trust strengthens the relationship between attitude and intention to use mobile payment. Furthermore, perceived usefulness affected users' attitude toward mobile payment. Meanwhile, users' attitude and perceived behavioural control had a positive and significant impact on users' intention to use mobile payment. This study provides practical implications for marketers, retailers, firms and vendors to adopt and adapt important factors revealed from this study in formulating their marketing strategies and business model toward young professionals.
      Keywords: mobile payment; young professional; trust; theory of planned behaviour; TPB; technology acceptance model; TAM
      Citation: International Journal of Technology Marketing, Vol. 16, No. 1/2 (2022) pp. 5 - 26
      PubDate: 2022-04-25T23:20:50-05:00
      DOI: 10.1504/IJTMKT.2022.122443
      Issue No: Vol. 16, No. 1/2 (2022)
       
  • Online shopping during the Covid-19 crisis: the impact of anthropomorphic
           virtual agents on consumers' psychological states

    • Free pre-print version: Loading...

      Authors: Sihem Ben Saad, Fatma Choura
      Pages: 27 - 49
      Abstract: Because of the unpredictability and uncertainty of the Covid-19 pandemic, online shopping and the use of artificial intelligence featured in the e-commerce have helped companies in attracting clients through a better online shopping environment and experience. However, the e-commerce still lacks human warmth to pretend and equalise with in-store human interactions and experience. This paper addresses this issue by examining the anthropomorphic characteristics of the embodied virtual agent and by measuring their impact on the user's state of flow and telepresence experience. To identify the characteristics that could potentially make virtual agents more 'humanised', an exploratory approach was implemented. An experimentation survey with 660 internet users followed to test the relation between the anthropomorphic dimensions of embodied virtual agents and consumers' psychological states and online word of mouth. Our findings confirm the influence of the anthropomorphic characteristics investigated in improving consumers' psychological states.
      Keywords: Covid-19; anthropomorphism; flow state; telepresence experience; electronic word of mouth; perceived risk
      Citation: International Journal of Technology Marketing, Vol. 16, No. 1/2 (2022) pp. 27 - 49
      PubDate: 2022-04-25T23:20:50-05:00
      DOI: 10.1504/IJTMKT.2022.122450
      Issue No: Vol. 16, No. 1/2 (2022)
       
  • Factors influencing purchase intention of smartphone: a case of Gen Z
           Malaysian consumers

    • Free pre-print version: Loading...

      Authors: Wai Hong Tan, Diyana Kamarudin
      Pages: 50 - 70
      Abstract: New smartphone models and brands are bombarding the market at an alarming rate confusing consumers when it comes to their purchase intention. Consumer purchase intention is heavily influenced by a variety of factors from trends, to applications. This study aims to examine the factors influencing smartphone purchase intention among Gen Z consumers in Malaysia. Quantitative approach, purposive sampling method was employed to access the populations of Gen Z in Malaysia. Data was collected from 164 respondents through a structurally designed questionnaire. The proposed theoretical model was tested using PLS-SEM technique. The findings revealed that convenience was the main contributor to their smartphone purchase intention. This study contributes to the limited literatures in Malaysia, providing insights to the marketers, manufacturers, and academicians on what Gen Z Malaysian consumers think, as to what influences them the most when it comes to purchasing a smartphone.
      Keywords: smartphone; Gen Z; purchase intention; materialism; Malaysian; consumers; brand; product features; price; convenience; Malaysia
      Citation: International Journal of Technology Marketing, Vol. 16, No. 1/2 (2022) pp. 50 - 70
      PubDate: 2022-04-25T23:20:50-05:00
      DOI: 10.1504/IJTMKT.2022.122445
      Issue No: Vol. 16, No. 1/2 (2022)
       
  • Impact of Alibaba's Double 11 refund collapse event on consumer's
           willingness to participate

    • Free pre-print version: Loading...

      Authors: Wong Ming Wong, Yingping Mai, Wunhong Su
      Pages: 71 - 87
      Abstract: This study explores the impact of an unexpected event on a consumer's future purchase behaviour in the online platform during an online shopping festival. This study aims to examine whether the consumer's expectation mediates the relationship between the event novelty, event criticality, event disruption, and the consumer's willingness to participate, based on the event system theory and the expectation confirmation theory. The structural equation modelling is adopted in this study to examine the data of 551 respondents in China. The findings suggest that the consumer's expectation mediates the relationship between the event novelty, event disruption, and the consumer's willingness to participate. Furthermore, there is a significant difference between the event novelty and the event description. Thus, this study's value indicates that an unforeseen event description directly associates with a consumer's post-purchase behaviour, affecting a consumer's expectation of future purchase behaviour.
      Keywords: China; expectation; willingness to participate; event system theory; EST; expectation confirmation theory; ECT
      Citation: International Journal of Technology Marketing, Vol. 16, No. 1/2 (2022) pp. 71 - 87
      PubDate: 2022-04-25T23:20:50-05:00
      DOI: 10.1504/IJTMKT.2022.122441
      Issue No: Vol. 16, No. 1/2 (2022)
       
  • Brand community and its impact on brand love and repurchase intention in
           the fashion industry context

    • Free pre-print version: Loading...

      Authors: Mohammad Hamdi Alkhasawneh, Dana Eid, Farah Safi, Farah Al Sharaideh, Halley Abdelkhaleq, Leen Abu Qwaider
      Pages: 88 - 110
      Abstract: The concept of brand love and its initiators has a significant importance to previous studies. Regardless, this area is underdeveloped in that it does not cover certain aspects in brand love. Hence, the objective of this study is to understand the impact of various variables on brand love and how it affects repurchase intention within the online and offline brand communities' context in the Jordanian culture. A comprehensive theoretical model is extended and developed to include the following independent variables (inner self, social self, emotional attachment and sense of community) and two dependent variables (brand love and repurchase intention). A judgmental sampling approach is approached through an online survey with a sample size of an average of 389 Jordanian respondents. The study findings show that three out of four variables have a significant positive impact on brand love, whereas, one variable has no impact on brand love.
      Keywords: brand community; brand love; repurchase intention; inner self; social self; emotional attachment
      Citation: International Journal of Technology Marketing, Vol. 16, No. 1/2 (2022) pp. 88 - 110
      PubDate: 2022-04-25T23:20:50-05:00
      DOI: 10.1504/IJTMKT.2022.122458
      Issue No: Vol. 16, No. 1/2 (2022)
       
  • The use and effectiveness of social media marketing on firm's
           performance and value creation on stakeholders: evidence from Greek B2B
           exporting firms

    • Free pre-print version: Loading...

      Authors: Eleni Kilipiri, Dimitrios Markomichelakis, Eugenia Papaioannou
      Pages: 111 - 130
      Abstract: Social media is often used as strategic business tool by firms to reach out global markets. Recent studies present different frameworks for a successful social media marketing on contemporary companies. Unfortunately, most of them are focused on the B2C context. This paper aims to offer a comprehensive analysis of the role of social media used by B2B exporting firms, while it attempts to investigate social media marketing effectiveness on firm's performance and stakeholder's value. The study uses the already established strategic social media marketing framework. Furthermore, the research is implemented by a quantitative approach, adopting a survey strategy using data collection based on a sample of 50 B2B exporting firms. Findings present that the B2B exporters take advantage of social media capabilities. Finally, this study provides managerial implications for B2B firms that may benefit through the use of the social media in their efforts to export.
      Keywords: social media marketing; business-to-business; B2B; exporting firms; value creation; performance
      Citation: International Journal of Technology Marketing, Vol. 16, No. 1/2 (2022) pp. 111 - 130
      PubDate: 2022-04-25T23:20:50-05:00
      DOI: 10.1504/IJTMKT.2022.122455
      Issue No: Vol. 16, No. 1/2 (2022)
       
  • Customer engagement model and consumer behaviour within omnichannel
           retailing

    • Free pre-print version: Loading...

      Authors: Dimitrios Theocharis, Georgios Tsekouropoulos
      Pages: 131 - 144
      Abstract: Retailers can use communication, sales and customer service channels in a variety of ways. Omnichannel retail is described as the set of activities related to the sale of goods and/or services through all the widely used channels, where the customer can have full channel interaction and/or the retailer can control the full integration of the channels. The current study focuses on the factors affecting customer engagement in omnichannel environment, the data collection was conducted with a questionnaire and among others the findings show that the higher the levels of channel integration quality, the higher the levels of customer engagement for the customers. Therefore, the findings indicate that channel integration quality is an important variable which is strongly connected with customer engagement. Additionally, it can be stated that several factors can result on higher levels of customer engagement and their significance should be considered in any strategic decision.
      Keywords: retailing; communication; customer engagement; omnichannel; consumer behaviour
      Citation: International Journal of Technology Marketing, Vol. 16, No. 1/2 (2022) pp. 131 - 144
      PubDate: 2022-04-25T23:20:50-05:00
      DOI: 10.1504/IJTMKT.2022.122456
      Issue No: Vol. 16, No. 1/2 (2022)
       
  • Are digital influencers social change catalysts? Empirical findings from
           the online apparel industry

    • Free pre-print version: Loading...

      Authors: Muddasar Ghani Khwaja, Umer Zaman, Athar Hameed Butt
      Pages: 145 - 167
      Abstract: Digital influencers have evolved the thinking and buying patterns of consumers on the social media platforms. The unorthodox approach of attracting the masses has considerably increased online purchase intentions. Especially during the global pandemic COVID-19, consumer's high inclination towards online buying has been regarded as a natural phenomenon. Therefore, it remains eminent to determine that what factors boost buying intentions of the consumers during pandemic. In this regard, sequential mediation role of brand engagement, brand attitude and brand expected value were taken into consideration for precise examination of consumer online buying journey. Conceptually knitted associations were determined using positivist doctrine. The data was collected from 287 online apparel shoppers. Structural equation modelling (SEM) technique was executed for determining cause and effect relationships among the constructs. The study provides new evidences about digital influencers' role and their impact on consumers' online buying behaviours during pandemic. The results affirmed strong causal relationships among the hypothesised paths.
      Keywords: perceived influence; COVID-19; brand attitude; purchase intentions; brand engagement
      Citation: International Journal of Technology Marketing, Vol. 16, No. 1/2 (2022) pp. 145 - 167
      PubDate: 2022-04-25T23:20:50-05:00
      DOI: 10.1504/IJTMKT.2022.122442
      Issue No: Vol. 16, No. 1/2 (2022)
       
  • Factors affecting adoption of cloud-based services: evidence from
           an emerging market

    • Free pre-print version: Loading...

      Authors: Abhisek Dutta, Raj K. Kovid, Pranav Ranjan
      Pages: 168 - 185
      Abstract: The increasing use of cloud-based services by consumers makes a compelling case to identify determinants of its adoption. The researchers have used unified theory of acceptance and use of technology (UTAUT) to explain the intention to adopt technology. However, the increasing technology convergence in form of internet of things (IoT) make a convincing reason for further investigating the role of unexplored variables influencing the technology adoption. Using UTAUT as the basic theoretical framework, the study investigated additional determinants such as perceived security risks, perceived trust and price value of technology adoption. Using SEM-PLS method to analyse data collected through a web survey in India, the study found that the performance expectancy, effort expectancy, perceived security risks, facilitating conditions, perceived trust and price value showed significant impact on behavioural intention towards the adoption and use of cloud-based services. However, social influence did not demonstrate any significant influence on behavioural intention.
      Keywords: UTAUT; cloud-based services; perceived trust; perceived security risks; PSRs; structural equation modelling; SEM; PLS-SEM
      Citation: International Journal of Technology Marketing, Vol. 16, No. 1/2 (2022) pp. 168 - 185
      PubDate: 2022-04-25T23:20:50-05:00
      DOI: 10.1504/IJTMKT.2022.122452
      Issue No: Vol. 16, No. 1/2 (2022)
       
 
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