Authors:Rendra Widyatama, Suranto AW, Maizatul Haizan Mahbob Pages: 151 - 170 Abstract: This qualitative research article aims to explain the determinant factors that influence viewers to choose TV's channels in the disruptive era. In the period triggered by the increase of the internet and digital technology, many innovations emerged, potentially disturbing and destroying the old system. Loyalty in the broadcasting industry of the disruptive age is temporary and can change quickly. Viewers effortlessly change their TV channels according to their interests and desires. Therefore, TV managers have to pay attention to various factors on TV's audience to choose TV channels. These determinant factors occupy a prominent position among TV station managers in Indonesia and around the globe as an essential contrive to grab the attention of TV viewers. Primary data was dig using the focus group discussion (FGD) before the Covid-19 pandemic occurred. The authors conducted five FGDs involving 9-12 participants in each FGD. This research found that there are 23 determinant factors influencing audience in choosing TV channels in the disruptive era. The 23 factors are divided into four categories namely, TV program content, audience's purposes, corporate action, and community influence. The conclusion is, from four determinants factors, the range of TV content comprises the most varied category. In contrast, community influence factor occupies the last position with one variation. PubDate: 2021-10-01 DOI: 10.14421/pjk.v14i2.2372 Issue No:Vol. 14, No. 2 (2021)
Authors:Alicia Nadine Cendekiaputri, Sajarwa Sajarwa, Aprillia Firmonasari Pages: 171 - 184 Abstract: Language as a part of the study of communication is often used to build individuals' "image," especially amongst people (such as YouTubers) who are well known to the public. In linguistics, one's use of specific language to express oneself is called one's language style. Language styles serve as "signs," through which users create concepts of themselves and their personalities. As such, individuals' language styles usually have specific purposes and functions. This study will examine the language style used by Cyprien, a French media YouTuber, and its functions using the theory of Catherine Fromilhague using qualitative approach. Its corpus draws on data from Cyprien's five most popular videos (as ascertained based on the number of viewers), which were accessed through YouTube media. The data were obtained by viewing these videos and noting the utterances and language styles used. Afterward, data were classified and analyzed based on the language style used and its function. This research finds that eleven language styles were used, with different frequencies. These styles served argumentative, ornamental, and cognitive functions. The conclusion of this study are used to draw viewers' interest and stave off boredom, thereby ensuring that they are willing to follow Cyprien's channel. At the same time, these language styles are used for a range of purposes, including emphasizing essential points and creating rhythm. PubDate: 2021-10-01 DOI: 10.14421/pjk.v14i2.1989 Issue No:Vol. 14, No. 2 (2021)
Authors:Popi Andiyansari, Ade Irma Sukmawati Pages: 185 - 200 Abstract: New media is rapidly evolving and has an impact on our daily life. The rapid development of applications and increasing number of social media users can lead the users in a vulnerable condition. Human trafficking, also known as TPPO (Tindak Pidana Perdagangan Orang) in Indonesia, is one of the threats that users encounter, it commonly happens to young users who do not have enough information about it, but they can obtain TPPO information through employment advertisements in the media. The goal of this study is to look at media literacy levels and the correlations between them and TPPO message comprehension in new media. This research used a descriptive quantitative method with a correlation approach, in which associations between variables were measured. The media literacy levels of respondents were measured by using a Likert scale with a range of 1-5. The aspects measured were age, school origin and ownership of social media. These aspects and the TPPO message understanding in new media were measured by a Pearson scale. This study found that the highest level of media literacy was in the age group of 15 years old from SMAN 1(Public Senior High School) Pakem and that the number of social media account ownership did not show a significant relationship with the literacy levels. The measurement on the relationships between the media literacy levels and the TPPO message understanding by using a Pearson scale obtained 0.606; these results indicated that the correlation between both variables was high. PubDate: 2021-12-30 DOI: 10.14421/pjk.v14i2.2059 Issue No:Vol. 14, No. 2 (2021)
Authors:Puji Lestari, Ikhsan Fauzi Adha, Titik Kusmantini, Yuli Chandrasari Pages: 201 - 219 Abstract: Many people in the Sorogenen Village and Mitra Griya Asri Housing communities are concerned about the COVID-19 information spread via the WhatsApp group social media. The goal of this study was to see how exposure to COVID-19 information on WhatsApp affected anxiety levels in the hamlet and housing communities, as well as to look at how exposure to COVID-19 information on WhatsApp affected anxiety levels in the communities. The Uses and Gratification Theory, Information Exposure Theory, Anxiety Theory, and Individual Difference Theory are all investigated in this study. The quantitative research method was applied, with each sample area consisting of 100 participants. All of the ideas employed in this study were evaluated on the designated population, according to the findings. The findings of the hypothesis 1 test show that the greater the exposure to COVID-19 information on WhatsApp, the higher the residents of Sorogenen Padukuhan's anxiety level. Hypothesis 2 was tested, claiming that the higher the level of exposure to COVID-19 information on WhatsApp social media, the higher the level of anxiety among Mitra Griya Asri Housing residents; and hypothesis 3 was tested, claiming that there is a difference in the effect of COVID-19 information on the people of the communities, but no difference in the level of anxiety among these residents. This research provides scientific contributions in the form of indicators of critical thinking to strengthen active audiences on Uses and Gratification Theory and intensity indicators on Information Exposure Theory. PubDate: 2021-12-30 DOI: 10.14421/pjk.v14i2.2284 Issue No:Vol. 14, No. 2 (2021)
Authors:Rully Rully, Fitri Susiswani Isbandi, Ardian Setio Utomo, Ade Siti Khairiyah, Wulan Apriani Pages: 238 - 254 Abstract: The use of social media has grown commonplace in today's culture. Every social media user now has a place to call their own in the digital age. Tiktok is one of the most popular and distinctive social media platforms, and it frequently abuses women through its many 'challenges' for content such as elbow sticking challange. This study takes a non-positivistic approach to the phenomena that occur in the society with a critical interpretive approach. Observations done in TikTok activities and engaging in interactions with TikTok users to be able to understand and uncover the commodification practices of women that occur in TikTok. This study revealed how intertextual the commodification of women in Tiktok was using a critical method that leverages Julia Kristeva's post-modern feminist outlook as a conceptual framework. The findings of this study reveal that the body, women, and culture are interwoven and produce meaning, which overrides earlier meanings by establishing new meanings that exploit Tiktok users, particularly women, which is consistent with media evolution, which also influences value meaning. PubDate: 2021-12-30 DOI: 10.14421/pjk.v14i2.2383 Issue No:Vol. 14, No. 2 (2021)
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