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Turkish Review of Communication Studies
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This is an Open Access Journal

Open Access journal
ISSN (Online) 2630-6220
Published by Marmara University

[6 journals]

Factors Affecting Protection Motivations and the Role of Message Appeal: A
Research in the Context of COVID-19
- Authors: Tuncer ASUNAKUTLU; Ali Emre AYDIN, Derya KARANFİL, Umit KUVVETLİ, Tahsin AYDOĞAN, Seren DÜZENLİ ÖZTÜRK, Tuğba YILMAZ
  Abstract: This study examines the effects of the communication contents designed in the context of COVID-19 onindividuals’ protection motivations and behaviors. It aims to understand the mechanism for increasingthe protection motivation of individuals and to develop communication processes that will activate thismechanism, based on the importance of individual measures in avoiding the negative consequences ofCOVID-19. The research carried out for this purpose consists of two separate studies. The first studyexamined motivational factors affecting individuals’ intention to protect through an online questionnaire.The second study carried out laboratory experiments by making use of the between-groups experimentaldesign, and the effect of messages containing fear and rational appeals on the motivation of protectionwas measured. The findings reveal that perceived severity, self-efficacy, and external response efficacy arepositively related to the intention to protect. Additionally, fear appeal has a stronger effect on perceivedseverity than rational appeal. In the light of findings, suggestions have been developed to make thecommunication processes related to combating public health problems more effective. In this respect, theresults of the study can guide strategies to increase the protection motivation of individuals. In this context,the results are considered important for the health of both individuals and society.
  PubDate: Fri, 27 Oct 2023 00:00:00 +030
A Research on CEO Branding
- Authors: Emet GÜREL; Azra Kardelen NAZLI, Büşra ÇETİN, Neslihan ÖZMELEK TAŞ
  Abstract: “Personal branding” is a phenomenon that has attracted attention since it was first introduced by Tom Peters (1997). Starting from the assumption that every person is a “brand” with a value proposition, the concept of personal brand has expanded its scope over time and has created its own sub-types. The CEO brand is one of these subtypes. CEO branding means that the CEO can brand just like a product, service or institution. In this study, personal brand concepts and practices are analyzed on the axis of the CEO brand and on the basis of new media. The study was designed with a qualitative research method and was carried out using descriptive analysis. The sample of the research consists of CEO accounts that have accounts on LinkedIn. The sample of this study consists of 20 CEOs selected among “Turkey’s 50 Most Admired CEOs” who were awarded the Golden Leader Awards in 2021 as a result of the research conducted by KREA. It is desired to explain the CEO brand through the analysis themes of the study. It is aimed to explain the CEO brand through the analysis themes of the study. These themes, adapted from İbicioğlu et al. (2014) are; image management, differentiation, positioning, and career interest become prominent as the main themes of the study. The sub- themes of the study were examined in detail as contextual richness, personal and professional development, personal qualities, distinctiveness, professional photographs, professional achievements and positive features,professional abilities, professional titles and duties, professional competence, and future goals. The aim of this study is to examine personal brand practices, CEO brands’ use of new media within the scope of the determined sample and research, and to explain the appearance of CEO brands in new media in the context of personal brand with a descriptive analysis. With this analysis, it is aimed to provide a conceptual framework to the literature on the use of LinkedIn by CEO brands. Thus, it was desired to create a scope and definition area for personal branding and CEO branding, which is a relatively new topic in the field of communication studies. The methodology of this research is descriptive content analysis, which belongs to the qualitative research design. The qualitative data analysis program MAXQDA was used to evaluate the research data. Within the scope of the study carried out over MAXQDA, it has been determined that CEOs use new media effectively and carry out branding activities through new media. It has been found that this situation makes a positive contribution to the personal brands of CEOs and the brands of the institutions they work for. In other words, the results of this study create a sustainable CEO brand concept by displaying personal qualities parallel to the personal images of CEO brands and the images of institutions. It has been observed that the definition and scope of the CEO brand concept, the CEO branding process, and the vital importance of new media in the CEO branding process are as discussed in the literature.
  PubDate: Fri, 27 Oct 2023 00:00:00 +030
Institutionalization of Science Communication in Universities of Türkiye:
A Qualitative Analysis of Central Communication Units
- Authors: Müge ÖZTUNÇ; Ahmet SUERDEM, Umur BEDİR
  Abstract: In contemporary policy documents and academic literature, the significance of institutional actors, particularly universities, in the communication and interaction processes between science and society is increasingly emphasized. This study aims to explore the science communication activities carried out by central communication units of universities in Türkiye, the distribution of these activities among sub-units within universities, the priorities and motivations for such activities, and the problems encountered in the institutionalization of science communication. Using a qualitative research method, semi-structured in-depth interviews were conducted with senior officials from 20 public and foundation universities in Türkiye, and a thematic analysis approach was utilized to analyze the coded data. The results indicate that while there are noteworthy differences between public and foundation universities, central communication units prioritize routine and one-way science communication activities categorized as PR and Marketing, while Public Engagement and Public Affairs activities involving dialogue are carried out to a more limited extent. The primary motivation behind universities’ science communication is meeting specific institutional strategic goals rather than creating public benefit. Furthermore, institutionalizing science communication in universities has been hindered by personnel and budget constraints in communication offices, the lack of institutional autonomy, and undefined duties and authorities of these units under the legal regulations of the higher education system.
  PubDate: Fri, 27 Oct 2023 00:00:00 +030
Surviving in the Digital Space: Digital Literacy of Syrian Immigrants in
Turkey
- Authors: Haldun NARMANLIOĞLU; Serkan BAYRAKCI
  Abstract: Turkey is one of the countries hosting the largest number of Syrian immigrants in the world. Integrationof Syrian immigrants is one of the problems Turkey has to overcome. Many studies around the worldshow that digital communication tools can be used effectively by immigrants in many integration processessuch as language learning, learning about culture and socialization. In this study, which was carried outas a project of The Scientific And Technological Research Council of Türkiye (TÜBİTAK), we aimed todetermine the digital literacy levels of Syrian immigrants, which is a prerequisite for their integration byusing digital tools. We applied a digital literacy scale adapted to Arabic to Syrian immigrants. The study,which was conducted both online and face-to-face, investigated the general digital literacy status of Syrianimmigrants and their digital literacy levels according to variables such as gender, age, education level,income level, access to the internet, and Turkish citizenship status. Both at the general level and at the levelof all variables, the digital literacy of Syrian immigrants was determined to be “Below Average / Weak”.Especially in European countries, public policies have started to be established to increase the digital literacylevels of isolated groups such as immigrants. In order to overcome the immigrant integration problem inTurkey through digital communication, public policies should be established to increase the digital literacylevels of immigrants.
  PubDate: Fri, 27 Oct 2023 00:00:00 +030

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