Subjects -> AGRICULTURE (Total: 981 journals)
    - AGRICULTURAL ECONOMICS (93 journals)
    - AGRICULTURE (680 journals)
    - CROP PRODUCTION AND SOIL (120 journals)
    - DAIRYING AND DAIRY PRODUCTS (30 journals)
    - POULTRY AND LIVESTOCK (58 journals)

AGRICULTURE (680 journals)            First | 1 2 3 4     

Showing 601 - 263 of 263 Journals sorted by number of followers
Sustainability and Climate Change     Full-text available via subscription   (Followers: 18)
International Journal of Food Science and Agriculture     Open Access   (Followers: 14)
Journal of Sugarcane Research     Open Access   (Followers: 12)
The Journal of Research, PJTSAU     Open Access   (Followers: 12)
Annals of Arid Zone     Open Access   (Followers: 12)
Peer Community Journal     Open Access   (Followers: 12)
Future Foods     Open Access   (Followers: 11)
Animal - Open Space     Open Access   (Followers: 11)
Indian Journal of Extension Education     Open Access   (Followers: 11)
Potato Journal     Open Access   (Followers: 10)
Journal of Cereal Research     Open Access   (Followers: 10)
Magazín Ruralidades y Territorialidades     Full-text available via subscription   (Followers: 10)
Indian Journal of Animal Nutrition     Open Access   (Followers: 10)
Journal of the Indian Society of Soil Science     Open Access   (Followers: 9)
Indian Journal of Horticulture     Open Access   (Followers: 9)
Journal of the Indian Society of Coastal Agricultural Research     Open Access   (Followers: 8)
Revista Investigaciones Agropecuarias     Open Access   (Followers: 7)
Agrivet : Jurnal Ilmu-Ilmu Pertanian dan Peternakan / Journal of Agricultural Sciences and Veteriner)     Open Access   (Followers: 5)
Sustainability Agri Food and Environmental Research     Open Access   (Followers: 4)
Asia-Pacific Journal of Rural Development     Hybrid Journal   (Followers: 3)
CABI Agriculture and Bioscience     Open Access   (Followers: 2)
Animal Microbiome     Open Access   (Followers: 1)
Animal Diseases     Open Access   (Followers: 1)
Acta Scientiarum Polonorum Technica Agraria     Open Access   (Followers: 1)
Journal of Applied Communications     Open Access   (Followers: 1)
VITIS : Journal of Grapevine Research     Open Access   (Followers: 1)
Plant Phenomics     Open Access   (Followers: 1)
Journal of Animal Science and Products     Open Access   (Followers: 1)
Journal of Rural and Community Development     Open Access   (Followers: 1)
Measurement : Food     Open Access   (Followers: 1)
Molecular Horticulture     Open Access   (Followers: 1)
Analytical Science Advances     Open Access   (Followers: 1)
CSA News     Hybrid Journal   (Followers: 1)
Agriscience     Open Access   (Followers: 1)
Journal of Environmental and Agricultural Studies     Open Access   (Followers: 1)
Energy Nexus     Open Access  
International Journal on Food, Agriculture and Natural Resources : IJ-FANRES     Open Access  
Horticultural Studies     Full-text available via subscription  
Reproduction and Breeding     Open Access  
Archiva Zootehnica     Open Access  
Journal of Agriculture and Food Research     Open Access  
Phytopathology Research     Open Access  
Rekayasa     Open Access  
International Journal of Agricultural and Life Sciences     Open Access  
Turkish Journal of Agricultural Engineering Research     Open Access  
Mustafa Kemal Üniversitesi Tarım Bilimleri Dergisi     Open Access  
Viticulture Data Journal     Open Access  
Proceedings of the Vertebrate Pest Conference     Open Access  
Ethiopian Journal of Sciences and Sustainable Development     Open Access  
Nexo Agropecuario     Open Access  
Dissertationen aus dem Julius Kühn-Institut     Open Access  
Berichte aus dem Julius Kühn-Institut     Open Access  
Journal für Kulturpflanzen     Open Access  
Food and Ecological Systems Modelling Journal     Open Access  
Journal of Animal Science, Biology and Bioeconomy     Open Access  
Agrosains : Jurnal Penelitian Agronomi     Open Access  
Agrotechnology Research Journal     Open Access  
PRIMA : Journal of Community Empowering and Services     Open Access  
Dinamika Pertanian     Open Access  

  First | 1 2 3 4     

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Journal of Applied Communications
Number of Followers: 1  

  This is an Open Access Journal Open Access journal
ISSN (Print) 1051-0834 - ISSN (Online) 2476-1362
Published by New Prairie Press Homepage  [17 journals]
  • Conservation in the News: Comparing News Coverage of Nutrient Reduction in
           Agricultural and Non-agricultural News Outlets in Iowa

    • Authors: Laura Witzling et al.
      Abstract: Twelve U.S. states were tasked with developing nutrient reduction strategies to help address hypoxia in the Gulf of Mexico. To better understand the kinds of messages different stakeholders in these states are likely to encounter about such strategies, we conducted a content analysis focused on the Iowa Nutrient Reduction Strategy (INRS). We examined 483 articles in two agricultural and two non-agricultural news outlets. We found that agricultural news outlets more often led with agricultural themes and more often used agricultural representatives as sources. The non-agricultural news outlets more often quoted representatives of environmental groups. News articles infrequently led with science or health themes. The volume of coverage over time in three of the four news outlets appeared followed similar issue attention cycles. Differences among the outlets may lead to differences in stakeholders’ knowledge or views about the INRS and conservation, posing challenges to consensus-building.
      PubDate: Mon, 18 Jul 2022 08:53:45 PDT
       
  • A Scarcity of Biospheric Values in Local and Regional Reporting of Water
           Issues: Media Coverage in the Floridan Aquifer Region

    • Authors: Sadie Hundemer et al.
      Abstract: The values invoked by journalists in the reporting of water issues influence public support for water policy and the assessment of water tradeoffs. This qualitative framing analysis of water coverage from six newspapers in the Floridan aquifer region from 2010 to 2018 reveals the values used to stimulate reader engagement on a range of water challenges including weather, residential behavior, agriculture, algae, industry, springs, energy, municipalities, and fecal matter. Results reveal a hierarchy of value frames that prioritizes economics and human health, thereby attending primarily to the motivations of egoistic and social-altruistic individuals. The ecosystem implications of deteriorated water conditions, which are of particular interest to biospherically-oriented individuals, received relatively little journalistic attention. This finding suggests that the framing of regional water issues could unintentionally affect reader interest, public prioritization of social goods, and policy interventions.
      PubDate: Mon, 18 Jul 2022 08:53:44 PDT
       
  • Reporting on Vital Agricultural News in Ireland – a Comparison between
           Mainstream Print Media and the Farming Press

    • Authors: Claire Mc Cormack et al.
      Abstract: The purpose of this paper is to compare the reporting of vital agricultural news between the mainstream print media and the farming press in Ireland. To achieve this, this study examined coverage of a recent and significant agricultural news event by mainstream Irish newspapers and the Irish farming press. Taking the 2018–2019 Irish beef sector crisis as the case study for examination, researchers conducted a comparative content analysis of the most widely circulated mainstream national newspapers’ (n = 5) and farming newspapers’ (n = 2) coverage of the story over a 14-month period. We analyzed the timing, frequency, and placing of some 294 articles published to communicate issues regarding the beef crisis at three specific stages—before the national farmer protests, during the farmer protests, and after the farmer protests. We found mainstream newspapers to be significantly slower to start reporting on the Irish beef sector crisis of 2018–2019 compared to the country’s farming newspapers—although national print media coverage of the event increased as the crisis escalated. This early underreporting of the event by mainstream newspapers is compelling considering the importance of the agri-food sector, and beef farming in particular, to Ireland’s economy. Building on existing international, but very limited Irish, research on agricultural journalism, we concluded that farming newspapers are more in touch with the critical issues affecting Irish farmers while mainstream newspapers appeared slower to cover a vital agricultural issue of public importance.
      PubDate: Mon, 18 Jul 2022 08:53:43 PDT
       
  • Reporting a Rural Reality: A Case Study of an Agricultural Newspaper’s
           Series on the Rural Opioid Epidemic

    • Authors: Cara R. Lawson et al.
      Abstract: Opioid drug abuse has created an epidemic recognized as a public health emergency in 2017, and the detrimental impacts of this epidemic have reached into rural America. When it comes to presenting information via the mass media, communications professionals serve as gatekeepers for what information is passed on to media consumers. Additionally, news organizations place certain degrees of importance upon issues through the amount of coverage dedicated to an issue. In late 2016, when the Farm and Dairy newspaper editorial staff decided to dedicate a vast amount of time and resources to covering Ohio and Pennsylvania’s rural opioid epidemic, a variety of questions and concerns followed. This complicated topic was largely unfamiliar and untraditional to agricultural communications. Concerns about how to research the topic, work with sources, and manage responses from stakeholders emerged at the onset, but motivations to increase awareness, reduce stigma, and instill hope in the midst of a rural opioid epidemic brought the series to fruition. This case study details the actions taken by those involved in the series and stakeholder reactions to a unique journalistic investigation from a rural newspaper. Discussion of recommendations for future research and curricular impacts are provided.
      PubDate: Mon, 18 Jul 2022 08:53:42 PDT
       
  • Foreseen Demands for Up-and-coming Science Communicators and
           Recommendations for Science Communication Training Programs

    • Authors: TaylorAnn Washburn et al.
      Abstract: Citizens interact with science on a daily basis, yet their understanding and opinions of scientific issues are formed with little scientific information. Science communication literature has called for scientists to take a more active role in engaging with the public through science communication efforts. However, scientists face demands and challenges that dissuade or prevent them from engaging in genuine communication efforts with a lay audience, including a lack of training. There has been an identified need for increased training programs for science communicators and students, but only a small number of programs currently exist. The purpose of this study was to identify demands faced by scientists who participate in communication practice in agricultural disciplines at Texas Tech University and to develop foundations for future science communications training curriculum at the college and/or university level. This descriptive, qualitative study consisted of semi-structured, in-depth interviews with 10 scientists at Texas Tech University who were identified as sought after for a variety of media interviews and communication efforts, and a criterion sampling strategy was used to identify “sought-after” communicators. The results of this study found that major demands faced by scientists include time constraints and academic value, and those demands inhibit genuine science communication efforts. Finally, recommendations regarding pedagogical foundations and subject matter content were developed for implementation in future science communication coursework at Texas Tech University.
      PubDate: Mon, 18 Jul 2022 08:53:41 PDT
       
  • Labs and Landscapes Virtual Reality: Student-Created Forest Conservation
           Tours for Informal Public Engagement

    • Authors: Whitney Stone et al.
      Abstract: The following exploratory convergent mixed-methods study examined graduate students’ experiences developing and facilitating 360º photo-based virtual reality (VR) tours titled Labs and Landscapes focused on forest conservation and climate change education, as well as tour impacts on public audiences. Graduate students in an agricultural and natural resources communication course at [Blinded Land Grant University] used 360º cameras, mobile devices, and online software to create VR tours about the [Blinded Extension Teaching and Research Forest Name]. Then, the students guided public participants through the tours in three physical informal learning environments including a museum, brewery, and campus tabling site within the university community. Data collection included VR tour artifacts, audio recordings of students’ VR facilitation and discourse with the public, post-surveys of public participants’ tour impressions and climate change attitudes, and pre-/post-student reflections. Data sources were collected separately and mixed in interpretation. Results showed students increased their multimedia communication skills, knowledge of natural resource conservation, and confidence in communicating with public audiences. Additionally, survey results indicated public participants agreed the students successfully guided the tours, agreed it is important to learn about conservation and climate change, and had some disagreement with the statement that humans cannot prevent climate change.
      PubDate: Wed, 09 Feb 2022 14:06:37 PST
       
  • Influence of Message Theme on Consumer Perceptions of Lab Grown Meat

    • Authors: Kellie Kubacak et al.
      Abstract: Lab grown meat is a new technology being developed as a potential alternative protein source. Although some research has been done about public perception of lab grown meat, no studies to date have observed the effects of message themes on public perception of lab grown meat. The study sought to better understand measures of uncertainty and risk and benefit perceptions after viewing a themed blog post about lab grown meat. Participants were randomly assigned one of three themed blog posts - against lab grown meat, neutral, or support lab grown meat. Perception questions were asked after viewing the blog post, and a total of 238 responses were collected. Results indicated the message theme had a statistically significant effect on risk perception, benefit perception, and intention to consume, but not on message evaluation or measures of uncertainty. Further discussion as well as suggestions for future research are included.
      PubDate: Wed, 09 Feb 2022 14:06:36 PST
       
  • Perception and Conceptualization of the Land-Grant Mission at a Land-Grant
           Institution

    • Authors: Audrey E. H. King et al.
      Abstract: While the three-part mission of the land-grant university has been a pivotal component of agriculture and natural resources in the U.S., the land-grant mission is not always well understood by all audiences, including faculty members who are the key deliverers of the land-grant mission. As such, it is important to understand how faculty members view the land-grant brand identity. A series of focus groups were conducted with tenure and non-tenure track faculty members at [university]. Faculty members’ perceptions of the university’s brand came out in four themes: overall description of the brand identity, connections to [City], university values, and increased emphasis on research. How faculty members conceptualized the land-grant mission presented two themes: aware but uninformed about the land-grant mission (subthemes: concerns about public awareness and stakeholder priorities, and unawareness of Extension) and having varying definitions of the land-grant mission (subthemes: land-grant is about the land, the land-grant mission is for more than agriculture, the land-grant is successful when serving the state, the land-grant mission is intended to improve society, and the land-grant mission is delivering equal opportunity education). Recommendations for universities included providing faculty members with a full understanding of the land-grant missions and ensuring students are taught about the land-grant mission. Future research was recommended to assess perceptions of faculty members at other land-grant universities and perceptions of non-faculty audiences such as students and external stakeholders. A quantitative survey was also recommended to provide a more generalizable view of faculty perceptions of the brand of land-grant universities.
      PubDate: Wed, 09 Feb 2022 14:06:35 PST
       
  • Exploring News Coverage About Plant-Based Milk: A Content Analysis

    • Authors: Elise Regusci et al.
      Abstract: Plant-based milk has provided more options to consumers who are looking for an alternative to dairy milk. Recently, sales of plant-based milk have increased while dairy milk has continued to decline. To gather more insight into what is being discussed in news coverage about plant-based milk, a quantitative content analysis was conducted on 250 articles published from 2011 to 2020. These articles were coded for word count, location of publication, frame, and article type. The seven frames used to describe plant-based milk were Environment, Animal Welfare, Health, Economics, Labeling, Taste, and Trend. There was an increase in articles published each year, with the most articles published in 2019. The Trend frame was the most popular frame followed by Taste and Health. The Trend frame is related to the growing popularity of plant-based milk. Many Taste articles were written in the form of recipes, which gives inspiration to the reader to use plant-based milk while cooking or baking. The use of the Health frame focused on nutritional information and support of using plant-based milk as an alternative for lactose intolerance or milk allergy. Overall, this study indicated that most plant-based milk news coverage focuses on discussing popularity, consumption, and innovation about plant-based milk. Recommendations for future research and practice are provided.
      PubDate: Wed, 09 Feb 2022 14:06:34 PST
       
  • Framing Friction: A Content Analysis Investigating How the CDC Framed
           Social Media Communication with the Public During the COVID-19 Pandemic

    • Authors: Michaela Kandzer et al.
      Abstract: The novel coronavirus was first discovered in Wuhan, China in December 2019. This zoonotic disease quickly spread through over 100 countries, including the U.S. The World Health Organization (WHO) declared a global health emergency by the end of January 2020. Soon after, many U.S. states issued mandatory stay-at-home orders, which caused adverse effects for agricultural businesses and food supply chains. During this crisis, the Centers for Disease Control and Prevention (CDC) shared information through social media platforms such as Facebook. This study sought to understand how the CDC framed direct communication to the public about issues related to COVID-19 using Facebook videos. Five videos directly related to COVID-19 were selected from the CDC’s Facebook page for analysis. A content and framing analysis was used to determine emergent frames and the use of organization-public relationship (OPR) indicators to better understand how a public entity communicates with the public during a pandemic. Emergent frames were community, protecting yourself, encouragement to take action, understanding, and fear. A conversational tone of voice was used in four out of the five videos, and each video demonstrated the use of at least one OPR indicator. Implications from this work reinforce that Facebook videos can be used to communicate the importance of scientific information using conversational voice and OPR indicators. It is recommended that agricultural communicators include OPR indicators in social media videos during other similar zoonotic disease crises. Future research should seek to understand the public’s response to this type of scientific communication.
      PubDate: Wed, 09 Feb 2022 14:06:33 PST
       
  • Characteristics and Motivational Factors of American Equine Journalists

    • Authors: Zoe B. Bowden et al.
      Abstract: The purpose of this study was to identify the demographic characteristics, career motivations, and professional development of American equine journalists. An online survey was distributed to equine journalists identified through their professional organizational membership. Descriptive statistics were used to analyze the data. Equine journalists were found to be predominately female, Caucasian, and averaged 53 years old. Nearly half were exposed to the equine industry prior to their career and have been working in the industry for over 15 years. Respondents were well educated and were most motivated towards their career as an equine journalist because of their interest in horses. Over 70% of equine journalists in this study participated in one to 10 professional developments in the last year, with social media management as the most frequently reported topic. Other frequently reported topics were marketing, journalistic writing, and magazine publication. Recommendations for practice include recruiting agricultural communications minor or certificate students from specialized programs such as animal science, equine science, equine studies, or livestock. Future research should consider the influence of pre-career experiences on equine journalist career motivations and skill development.
      PubDate: Wed, 09 Feb 2022 14:06:32 PST
       
  • Consumers’ Purchasing Intent Regarding Conventional, Plant-Based,
           and Cultured Meats

    • Authors: Marlee Stollar et al.
      Abstract: In today’s market, there are a growing number of meat options, from conventional to plant-based to cultured meat. As a result, agricultural and food companies need to understand what influences consumer purchases in order to communicate about these options and understand future changes in the marketplace. This study surveyed a \ sample of Ohio consumers (n = 1,250) 18 and older, which was matched to the state population. Data were collected on the Theory of Planned Behavior (TPB) attributes of consumer attitudes toward purchasing, subjective norms, and perceived behavioral control to understand purchasing intent toward conventional, plant-based, and cultured meats. Descriptive results of these TPB attributes showed significant differences between meat options. The biggest difference was observed between the subjective norms of conventional and cultured meat. Additionally, logistic regression showed consumers’ current and future purchasing intent, with conventional meat, to be most affected by subjective norms. Current and future buying intent of plant-based meat, and future buying intent of cultured meat, was found to be most affected by consumers’ attitudes. The food and agricultural industry should use this information to better shape advertising and messaging with consumers about meat options. For conventional meat, agriculturalists should pay attention to consumer interests and perhaps include some social elements in advertising since it is influenced by subjective norms. Further research should explore all attributes of TPB with consumer purchasing intent, but especially with attitudes and subjective norms.
      PubDate: Wed, 09 Feb 2022 14:06:31 PST
       
  • Persuasive Effects of Metaphors Regarding Gene-Editing in Agriculture

    • Authors: Nellie Hill et al.
      Abstract: Gene-editing provides an opportunity to address the significant challenges of population growth and climate change that impact food production. Given the important role of gene-editing in our food system, exploring opportunities to persuade public acceptance of the technology is needed. The purpose of this study was to investigate persuasive effects of metaphorical concepts regarding gene-editing in agriculture. The Elaboration Likelihood Model was used as the conceptual framework. Metaphors stand to influence public acceptance because metaphors encourage issue-relevant thinking and enhance persuasion. A quantitative, randomized, between-subjects, experimental research design was delivered via an online survey to a nationally representative sample of U.S. residents. The manipulation was four mock news articles differentiated by metaphorical concept for gene-editing in agriculture (creation versus text editor versus tool versus control). Even when controlling for confounding variables, the results indicated no significant differences between the treatments on issue-relevant thinking or willingness to share the article on social media. Future research should explore the impact of metaphorical concepts on attitude and other behavioral outcomes associated with elaboration.
      PubDate: Wed, 09 Feb 2022 14:06:30 PST
       
  • The Ever-Evolving Brand of the Land-Grant Institution: A Historical
           Overview

    • Authors: Audrey E. H. King et al.
      Abstract: A brand is a multifaceted system of management choices and consumer responses that distinguishes products, goods, services, or ideas and creates awareness and meaning. In a highly competitive environment, the importance of the branding of universities is continually increasing. Land-Grant Institutions (LGIs) have a long and storied history of serving the public, who may have little awareness of the institutions’ overall missions or importance. This inquiry sought to describe the brand and branding of LGIs over time. The Morrill Act of 1862 established LGIs and their brand as schools of higher learning for the common people. The LGI and its brand was expanded through the Hatch Act of 1887 and Smith-Lever Act of 1914. LGIs have undergone many changes, some of which are name changes. The total number of name changes for all 1862 LGIs is 93. Even though the overall brand of LGIs as a system has changed, adapted, evolved, and rebranded numerous times, the original brand mission and vision have remained intact. Results suggest most LGIs have renamed or rebranded to be more appealing to broader audiences and to populations not directly tied to the agricultural sector and rural America.
      PubDate: Mon, 20 Dec 2021 14:25:53 PST
       
  • U.S. Geographic Differences in Media Source Use During COVID-19 Shelter in
           Place Orders

    • Authors: Allison R. Fortner et al.
      Abstract: United States news access patterns may have influenced distribution of misinformation in the COVID-19 infodemic, emphasizing the necessity of targeted communication to increase health literacy during a crisis. This study used sense-making theory to explore information-seeking behaviors of U.S. residents during COVID-19 shelter in place orders. This purpose of this study was to identify media outlets used by U.S. residents to access COVID-19 information and determine if access differed according to geographic region. A representative survey of U.S. residents aged 18 or older (N = 1,048) revealed the mainstream media outlets used most were domestic government-based sources. Northeastern and Western residents used all mainstream media outlets more frequently than Southern or Midwestern residents. Chi-square tests determined the regional news-access differences were significant, revealing inconsistencies in information-seeking behaviors. The findings suggest crisis communication plans that affect food and human health must consider regional information-seeking behaviors of U.S. residents to effectively reach target audiences with pertinent information.
      PubDate: Mon, 20 Dec 2021 14:25:52 PST
       
  • Analyzing Changes in Students’ Media Writing Self-Perceptions During a
           Writing-Intensive Course

    • Authors: Cara Lawson et al.
      Abstract: Regardless of academic discipline or future career responsibilities, college students are challenged to meet future employers’ demand for strong communication skills. However, becoming an effective, professional writer is a struggle for many college students. Based upon concepts of writing self-efficacy and writing apprehension, the Media Writing Self-Perception (MWSP) scale was administered to undergraduate students in a writing-intensive agricultural communications course to evaluate differences in writing self-perceptions as the semester progressed and to determine any relationships between MWSP scores and scores on assignments. Statistically significant differences were found in writing apprehension, self-efficacy, and elaborative/surface construct scores from the beginning of the semester to the end. A positive correlation was found between MWSP pretest and posttest scores and grades on major writing assignments, supporting the assertion that stronger self-perceptions of writing self-efficacy is related to improved writing overall. Students also reflected upon their MWSP scores, which revealed themes that illustrated variation in preferred styles of writing and highlighted the role of writing assignments in influencing their writing self-perceptions. This study supports the growing body of literature that indicates rigorous, diverse assignments are beneficial to improving writing skills and allowing time for reflection helps student writers understand how they can improve.
      PubDate: Mon, 20 Dec 2021 14:25:51 PST
       
  • Fresh, grown, made, and proud: How state governments use stewardship to
           collectively promote their state’s food products

    • Authors: Laura Witzling
      Abstract: Many U.S. state governments have programs that promote the food grown or made within their state. In this study, the websites of 41 such programs were analyzed for indicators of stewardship, a framework concerned with relationship cultivation. Several of the indicators were observed commonly, demonstrating a generally balanced use of stewardship strategies by the programs. The websites also provided a platform to grow relationships between producers and consumers. One recommendation for managers of statewide food promotion programs, or similar umbrella food brand programs, is to examine their own websites to ensure indicators of all stewardship strategies are present. Though most websites examined in this study posted mission statements, for example, not all of them did. Expressions of gratitude to multiple stakeholder groups were also lacking on many of the websites. Another recommendation for managers is to implement some of the more creative ways programs have practiced stewardship such as giving audiences opportunities to co-create content. Overall, this analysis showed that state-run food promotion programs function as public relations and agricultural communications tools.
      PubDate: Mon, 20 Dec 2021 14:25:50 PST
       
  • Community Stakeholders’ Perspectives of Craft Breweries in Their
           Communities in Oklahoma

    • Authors: Cara Jolly et al.
      Abstract: Craft breweries are a growing industry in the United States, including Oklahoma. Craft breweries have unique characteristics that affect their brands. One of those characteristics is craft breweries’ tie to their local communities through place branding and serving as a third space (i.e., not home or work) for community members. Interviews were conducted with community stakeholders in Oklahoma to understand how the stakeholders perceived the brands of breweries in their communities. Results of the interviews indicated that craft breweries were positively received by communities. Participants believed the breweries were valuable to the local community by contributing to existing culture and fostering connections between community members. The participants also believed brewery personnel were positively engaged in their communities and other businesses, as well as engaging in socially conscious actions. The participants indicated that craft breweries enhanced credibility and tourism of communities. Community leaders should be aware of the potential contribution craft breweries for the cities. This includes aiding tourism, improving attractiveness of the city for those looking to relocate, and fostering interactions between community members. Community leaders and craft brewery owners should be aware of the added value of using place branding via local community ties. In other words, the brewery benefits from tying itself to the community while also adding value to the community. Future research should assess if these results apply to craft breweries in other states. Future research should also address consumers’ perspectives of how breweries use community ties and how craft breweries influence tourism.
      PubDate: Mon, 20 Dec 2021 14:25:48 PST
       
  • Hemp There it Is: Examining Consumers’ Attitudes Toward the
           Revitalization of Hemp as an Agricultural Commodity

    • Authors: Shelli Rampold et al.
      Abstract: This study was conducted to examine Florida consumers’ stance on legalizing the growing and processing of hemp, recently redefined as an agricultural commodity. Factors were explored that may explain their stance to provide insight into the communication needs in the early stages of the U.S. hemp industry revival. Results indicated that respondents who had more favorable attitudes toward legalizing hemp were also more likely to fall within the category of being overall “for legalizing hemp” when offered a binary choice. Further, attitude toward legalizing hemp was predicted by respondents’ objective knowledge of hemp topics, attitude toward legalizing marijuana, and perceived personal relevance of legalized hemp cultivation and production. A strong association between hemp and marijuana was also observed in both the quantitative and qualitative findings, and respondents indicated some confusion regarding the mind-altering properties of marijuana compared to hemp. As such, a key recommendation is that early communication messages and strategies be tailored toward educating the public on differences in the uses and psychoactive properties of hemp and marijuana. Future research is needed to identify other key messages needed to enhance public understanding of hemp, as well as the best methods of delivering such. Future research should be conducted with other hemp stakeholders, including policymakers, hemp license-holders, and other farmers and industry members to reconcile potential differences in key stakeholder perceptions and enhance the future viability of the industrial hemp market.
      PubDate: Mon, 20 Dec 2021 14:25:47 PST
       
  • Arguing for Argument’s Sake' Exploring Public Conversations around
           Climate Change on Twitter

    • Authors: Kennedy Mayfield-Smith et al.
      Abstract: Audience-facilitated information flow has become the new norm created by a public divergence from traditional media sources. Mobile device advancements and partnerships have changed how audiences view news media and the sources relied upon to obtain information. With these advancements, social media users have become primary information providers and information gatekeepers. Twitter specifically has become a news media platform for some based on its effectiveness in facilitating information flow and triggering reorganization as it provides a platform for collaboration and coordination. Despite widespread acceptance of the threat climate change poses by the scientific community, it is still a topic of contention on social media. Climate conversations are typically approached with an us versus them mindset with us being used as representation of the communities to which audiences belong. The communities one belongs to typically follows social media users social, political and environmental ideologies. Walton’s theory of argument or inference schemes served as the theoretical framework for this study. Argument schemes represent common arguments and special context arguments, in this case scientific argumentation. Walton’s argument from ignorance was used as a framework for the study. The argument states that if there has been a thorough search through the knowledge base then concrete proof of a fact would exist. The findings indicated social media may be a useful tool when exploring climate change conversations through a sociopolitical lens and additional research is needed to closely examine how political ideologies, global location, and different environmental topics impact issue awareness and beliefs.
      PubDate: Mon, 20 Dec 2021 14:25:46 PST
       
 
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