Authors:MohammadAmin Dadras Pages: 1 - 23 Abstract: This study elaborated on the influencing factors (direct and indirect moderators) of the E-learning utilization in Thailand universities and developed a modified theoretical based on the previous studies combining the factors from different E-learning models. Gender, Age, E-learning Experience, and Technology Innovativeness were included as moderators of direct effects of Perceived Ease of Use and Perceived Usefulness on Attitude. The sample includes 476 students from four public universities in Thailand. Structural equation modeling was used to analyze and develop the theoretical model. Enjoyment was the strongest influencing factor on Perceived Usefulness. Besides, Perceived Usefulness has the greatest total influence on Behavioral Intention to use E-learning. Technology Innovativeness was not a significant moderator for either of direct effects between Perceived Usefulness and Attitude or Perceived Ease of Use and Attitude. Age and Experience moderated the direct effect of Perceived Ease of Use on Attitude. This study enhances the current knowledge related to behavior and attitude toward as well as the determinant factors of E-learning use among Thai students. The results could inform the future practice of digital learning and promote the theoretical understanding of the E-learning framework in similar settings. PubDate: 2022-02-19 Issue No:Vol. 5, No. 1 (2022)
Authors:sasithorn mahakunajirakul Pages: 24 - 36 Abstract: Healthcare wearable devices are a rapidly growing type of information and communication technology (ICT) that facilitates healthcare delivery. Despite the potential benefits of innovative healthcare wearable technologies, little is known about the important factors that influence individual adoption in developing countries. The purpose of this research is to bridge that gap by developing an integrative model that explains consumers' intentions to use healthcare wearable devices based on the UTAUT, consumer innovation, and health consciousness. A self-administered questionnaire was distributed. The data was collected from 566 respondents who were all owners of a healthcare wearable device. The proposed research model was tested using a Structural Equation Model (SEM). The obtained results from SEM indicated that performance expectancy, effort expectancy, social influence, consumer innovativeness, and health consciousness have a direct positive effect on the customer’s intention to use healthcare wearable devices. This study will help business managers and social planners develop better policies and strategies to promote healthcare wearable device adoption in developing countries. PubDate: 2022-02-19 Issue No:Vol. 5, No. 1 (2022)
Authors:Apiwat Sinpru, kannika Kukudrua Pages: 37 - 44 Abstract: This quantitative study evaluated at the relationship between personal factors and crime prevention policies in Chiang Mai's Waroros market. It featured 400 Waroros market users, including merchants, facility managers, business executives, and people. Multiple regression analysis is used for testing a hypothesis. The study found that the Warorot Market area in Chiang Mai Province has the best level of crime prevention management by providing sufficient lighting at the store dividers (x = 3.54, SD = 0.522). With an average of 3.46, Waroros Market values proper lighting. There is a management of monitoring all entries and exit points to Waroros Market. Maintaining a beautiful, and undamaged building structure successfully prevents crime by 3.16. It was discovered that overall personal factors affecting the management approach to crime prevention in the Waroros Market area of Chiang Mai Province with a statistical significance of 0.01, which may be predicted by 5.20 percent. From this study, the suggestions can be concluded as following: 1) Constructing distinctive nameplates. This includes signposts and fire escape signs at the Waroros Market entrances and exits. 2) Building barriers at each entrance-exit route to make offenders enter and exit more difficult. The facade of establishments should be separated from the interior to deter offenders from entering the market. PubDate: 2022-02-19 Issue No:Vol. 5, No. 1 (2022)
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