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FASHION AND CONSUMER TRENDS (20 journals)

Showing 1 - 22 of 22 Journals sorted alphabetically
Achiote.com - Revista EletrĂ´nica de Moda     Open Access  
CBR - Consumer Behavior Review     Open Access  
Clothing Cultures     Hybrid Journal   (Followers: 2)
Consumer Behavior Studies Journal     Open Access   (Followers: 2)
Critical Studies in Fashion & Beauty     Hybrid Journal   (Followers: 7)
Critical Studies in Men's Fashion     Hybrid Journal   (Followers: 3)
Fashion and Textiles     Open Access   (Followers: 10)
Fashion Practice : The Journal of Design, Creative Process & the Fashion     Hybrid Journal   (Followers: 11)
Fashion Theory : The Journal of Dress, Body & Culture     Full-text available via subscription   (Followers: 25)
Fashion, Style & Popular Culture     Hybrid Journal   (Followers: 6)
Film, Fashion & Consumption     Hybrid Journal   (Followers: 8)
Ground Breaking     Open Access   (Followers: 1)
International Journal of Fashion Design, Technology and Education     Hybrid Journal   (Followers: 13)
International Journal of Fashion Studies     Hybrid Journal   (Followers: 3)
Journal of Fashion Marketing and Management     Hybrid Journal   (Followers: 9)
Journal of Fashion Technology & Textile Engineering     Hybrid Journal   (Followers: 3)
Journal of Global Fashion Marketing     Hybrid Journal   (Followers: 2)
Journal of Media Business Studies     Hybrid Journal   (Followers: 3)
Journal of the Association for Consumer Research     Full-text available via subscription   (Followers: 7)
Luxury Research Journal     Hybrid Journal   (Followers: 2)
Textile : The Journal of Cloth and Culture     Hybrid Journal   (Followers: 18)
Transactions of the Burgon Society     Open Access  
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Fashion and Textiles
Journal Prestige (SJR): 0.185
Citation Impact (citeScore): 1
Number of Followers: 10  

  This is an Open Access Journal Open Access journal
ISSN (Online) 2198-0802
Published by SpringerOpen Homepage  [228 journals]
  • Cloth face mask fit and function for children part one: design exploration

    • Abstract: Abstract Commercially available children’s cloth masks range widely in material type and fabric structures, methods of construction, layering, and shape, and there is a lack of sizing systems, anthropometric data or guidelines specifically targeting the fit assessment and design of cloth face masks for children 4-6 years old. To better identify and understand the cloth face mask fit and functional needs of children ages 4-6 years old, the researchers embarked on interdisciplinary in-depth study to investigate commercial market offerings of children’s face masks, identify consumer perspectives, and explore mask design improvements through design research. By triangulating results from survey feedback, commercial market content analysis, and wear trial observations, the researchers were able to identify important design criteria that can be used in the improvement of children’s cloth face mask design: size, comfort, dexterity, movement, and thermal comfort. These criteria were used to iteratively develop new mask prototypes involving a 3D printed head form, traditional sewing and hand patternmaking skills, and the creation of multiple mask versions to explore the design criteria listed above. The designs were interpreted through Bye’s (2010) Problem-Based Design Research (PBDR) framework, which identifies common design research practices in the field on a spectrum and situates PBDR as a process centered on a problem as impetus for design through which artifacts are developed.
      PubDate: 2022-05-15
       
  • The Indian fashion and textile sector in and post COVID-19 times

    • Abstract: Abstract The fashion and textile sectors have proved to be the socio-economic booster for developing countries in the last two decades. This article looks into the challenges faced by the Indian fashion and textiles sector in and post-pandemic. The current COVID-19 crisis has presented the sector with a unique set of challenges that are indeed the future strategies. Primary and secondary research methods were used to explore the impact of the pandemic on the sector in India. A systematic literature review (S.L.R.) is carried out to collect secondary data from scientific journals and development corporations. For primary research, top managers and owners from ten large-size fashion and textile companies were qualitatively interviewed to validate the secondary data. The value chain analysis (V.C.A.) model was used to perform a stage-wise analysis to provides an assessment of the current scenario and recommend solutions accordingly. Existing literature discusses the impact on the Indian economy in general and there is no significant research on the fashion and textile sector. In accordance with the empirical evidence, the author has developed a digital value chain model that is novel to the sector. It shall help both the domestic and export sector to come back to business and prepare for a similar crisis in the future.
      PubDate: 2022-05-05
       
  • Development of a quantitative system for subjective evaluation of tracked
           vehicle crew jackets

    • Abstract: Abstract The purpose of this study is to develop a quantitative evaluation system that reflects the required performance factors that are important for a tracked vehicle crew jacket. We identified and analyzed the necessary performance factors obtained from a focus group interview and a questionnaire survey. Further, we proposed a new method of calculating weights and developed a quantitative evaluation system. This system featured an equation that calculated the evaluation score out of 100, using the factors’ percentages in the total factor as factor weights. The system’s application was verified by the assessment of subfactors by active-duty soldiers, and by confirmation that the results of the developed factor scores reflected the proposed development direction. The study is significant for its provision of a comprehensive and quantitative evaluation system which has not existed before for protective clothing design, as well as for the verification of the system’s application through the process of protective clothing development. The quantitative evaluation system and its development process described in this study may be referenced and widely deployed due to its use of a Likert scale, which is commonly used as a subjective sensory evaluation tool.
      PubDate: 2022-05-05
       
  • The effect of washing parameters on the quantity of dye discharge from
           clothes

    • Abstract: Abstract In this paper, the effect of washing parameters on the quantity of dye discharge from fabric dyed in highly saturated color (FSC) was discussed. Firstly, the FSC was prepared with reactive red 195 to represent the dark clothes. Secondly, the effect of the washing parameters, including washing time, washing temperature, washing water volume, the weight of FSC, and the dosage of detergent, on dye discharge was analyzed through the single factor test. Thirdly, the mathematical relationship between the quantity of dye discharge (DDQ) and the four washing parameters was discussed through the center combination experiment and response surface method. And a quadratic model was built to predict the quantity of dye discharge when the FSC were washed with different washing parameters. The experimental results indicated that the quantity of dye discharge was affected by the four selected washing parameters and the optimal washing parameters to reduce the quantity of dye discharge can be deduced from the quadratic model. The optimized parameters effectively reduced 0.99 mg dye discharge per liter, and the DDQ reduction rate was up to 53.5%.
      PubDate: 2022-04-25
       
  • Effects of wearing knee-guards on skin pressure and skin blood flow during
           dynamic motions

    • Abstract: Abstract The purpose of the present study was to explore the effects of wearing knee guards on skin blood flow and skin pressure during dynamic soccer motions. Twenty-one male subjects participated in the following two experimental conditions: wearing knee guards (KG) and no knee guards (Control). Subjects performed several consecutive soccer motions along with a standing position between each motion. Skin blood flow and skin pressure on the thigh, knee, and calf were monitored. The results showed that skin pressure had the greatest value in a sitting position for both the KG condition and Control, but the smallest during instep kicking and switching directions (P < 0.001). The rear calf had the greatest skin pressure for the KG condition (P < 0.001), while the side knee showed the greatest for the Control (P < 0.001). Normalized skin blood flow based on values from their standing position was the greatest during the jump motion among the various soccer motions. Interestingly, skin blood flow decreased by wearing the knee guards on the front thigh and calf (r = − 0.859; r = − 0.835; P < 0.001), while the blood flow increased on the side knee (r = 0.295, P < 0.001). Subjects felt greater skin pressure sensation during the jump motion and switching directions than other soccer positions/motions (P < 0.001). These results indicate that the knee guards result in relatively lighter pressure for dynamic motions (e.g., kick, switching directions, or jump) than for static positions (e.g., sitting or standing), and the skin blood flows for the thigh, knee, and calf are redistributed by wearing the knee guards, especially during jumping.
      PubDate: 2022-04-15
       
  • Development of a 4D hand gripping aid using a knitted shape memory alloy
           and evaluation of finger-bending angles in elderly women

    • Abstract: Abstract As the global population ages, there is an increasing demand for physical assistive devices for the elderly. This study aimed to develop and evaluate a wearable gripping aid for elderly women to assist in their handgrip ability. We developed an actuator module for the hand-gripping aid using a 4D knitted shape memory alloy and attached to a flexible nylon glove. At baseline, we measured the bending angles of the knitted shape memory alloy and the subjects’ fingers while gripping. The bending angles of the gripping aid demonstrated similar hand mobility to those of elderly women in real life. We also found that SMA modules attached to a glove could implement the bending angle when gripping a ball derived from the index and middle fingers of elderly women. The finding could help to develop hand products that could be worn on the hand of the elderly by realizing the bending motion of each finger. The outcomes of this study suggest the practical potential of this wearable device as an effective hand-gripping aid for the elderly, based on a novel 4D material and ergonomic design approach.
      PubDate: 2022-04-05
       
  • Coronavirus versus the textile industry: cluster lessons for future
           challenges

    • Abstract: Abstract Since the pandemic situation was officially declared, part of society was immersed in searching desperately for solutions to combat it. Textile firms addressed with uneven effectiveness the challenge of creating products that helped medical and civil professionals (e.g., personal protection equipment, masks, sanitary material, etc.). To do this, they had to face supply problems, lockdown, and make a significant innovative effort. This work aims to analyze the strategic response of the companies belonging to the Valencian Textile Cluster (VTC) (Spain) to the coronavirus crisis and the territorial factors that influenced it. We carried out a content analysis of the news in the main newspapers during February–July (2020). Our analysis revealed that, on average, VTC firms responded to the challenge more quickly and effectively than other Spanish textile firms. The most influential location-specific factors were the clustering developed, institutional support, and a deep-rooted tradition in producing technical-home textiles, although we also detected that social media collaborated in the process of transferring value information. The influence of all these factors was more intense in the epicenter of the cluster (Ontinyent). Consequently, our results highlight the cluster effect and offer lessons that can help manage unexpected future events more effectively.
      PubDate: 2022-03-25
       
  • Comfort related woven fabric transmission properties made of cotton and
           nylon

    • Abstract: Abstract The interaction of water and air i.e. moisture regain, water vapor transmission, wicking and air permeability with woven textiles are tested to investigate the comfort of woven fabrics made of nylon, cotton, and cotton–nylon mixtures with different yarn counts. The fabrics porosity (based on equation 1 and 2), woven fabric sett (ASTM D3775-03), fabric thickness (ASTM D1777-96), fabric weight (ASTM D3776M - 20), fabric vapour transmission (ASTM E96-00), transfer wicking, and longitudinal wicking (DIN 53924), moisture regain (ASTM D2495-07), and air permeability (ASTM D737) were examined for investigations based on the standards in the brackets. The experimental results showed that fabric transfer wicking, longitudinal wicking, moisture regain and air permeability properties increase as the yarn goes to coarser for all woven fabric samples but the water vapor transmission property decrease. Additionally, fabric transfer and longitudinal wicking capabilities improved with increased nylon fiber blend ratios within fiber conformation. However, the nylon fiber composition has negative impact on air permeability, water vapor transfer rate, wicking and moisture capabilities of the woven fabrics. Generally, it can be concluded that the existence of nylon fiber, and yarn count coarseness improved wicking properties of the woven fabrics and decreased the air permeability property of woven fabrics.
      PubDate: 2022-03-15
       
  • 3D dynamic fashion design development using digital technology and its
           potential in online platforms

    • Abstract: Abstract The purpose of this study is to develop 3D dynamic fashion garments with changeable styles, colors and textile patterns, especially using a 3D virtual simulation system, and to examine their potential possibilities in online fashion platforms. For designing and developing 3D dynamic fashion garments, CLO3D and Aftereffects were used with a design collaboration between a fashion designer and a motion graphic artist group. Ten samples of a ready-to-wear collection were developed to visualize aesthetic and technological explorations of 3D dynamic fashion garments, composed of short videos. This study also evaluated the potential of 3D dynamic fashion garments along with 3D virtual simulation systems through focus group interview with professional fashion designers and digital experts, which indicated social and industrial possibilities toward them. This survey showed a list of findings in terms of current status of 3D virtual simulation systems and their impact on companies, discourses on the uncanny valley surrounding avatars, changes in fashion design process derived from 3D virtual simulation systems, co-design and customization in online platforms, and future prospects of 3D virtual garments in the fashion and gaming industries. Finally, this study led to discussions on future possible digital fashion design with several implications, based on design criteria, including digital technology, dynamic range, wearability, expressivity, interactivity, sustainability, and context.
      PubDate: 2022-03-11
       
  • Analyzing genderless fashion trends of consumers’ perceptions on social
           media: using unstructured big data analysis through Latent Dirichlet
           Allocation-based topic modeling

    • Abstract: Abstract After the development of Web 2.0 and social networks, analyzing consumers’ responses and opinions in real-time became profoundly important to gain business insights. This study aims to identify consumers’ preferences and perceptions of genderless fashion trends by text-mining, Latent Dirichlet Allocation-based topic modeling, and time-series linear regression analysis. Unstructured text data from consumer-posted sources, such as blogs and online communities, were collected from January 1, 2018 to December 31, 2020. We examined 9722 posts that included the keyword “genderless fashion” with Python 3.7 software. Results showed that consumers were interested in fragrances, fashion, and beauty brands and products. In particular, 18 topics were extracted: 13 were classified as fashion categories and 5 were derived from beauty and fragrance sectors. Examining the genderless fashion trend development among consumers from 2018 to 2020, “perfume and scent” was revealed as the hot topic, whereas “bags,” “all-in-one skin care,” and “set-up suit” were cold topics, declining in popularity among consumers. The findings contribute to contemporary fashion trends and provide in-depth knowledge about consumers’ perceptions using big data analysis methods and offer insights into product development strategies.
      PubDate: 2022-03-05
       
  • Fashion designer’s identity self-verification through social media
           engagement on Instagram

    • Abstract: Abstract In recent years, online identity and social media engagement have been areas of study that have garnered a lot of interest. However, studies have yet to pinpoint empirical and theoretical connections between engagement and identity. Moreover, current research lacks holistic methods for measuring engagement rate and identity. Our multifaceted study examines how fashion designers use Instagram as a resource to self-verify their complex identities through social media analysis, body and face detection programmes such as Face++ and manual content identification. One-way and two-way ANOVA and t-tests were employed to determine the correlation in engagement rate between designers, image type and influence tier variables. By engaging with followers, designers verify their self-identities, which ultimately reinforces the fashion social identity online. We found variation in followers’ engagement behaviour when different identity types, image types, and designers of varying influence levels are presented. According to the result, images that reflected designers’ personal identity, such as selfies, body image, and miscellaneous images, drew higher engagement than role identity-related images. Among all image types, the full-body and upper torso more gained follower’s attention than a selfie, advertisement and product images in every influence tier. Therefore, fashion designers should consider posting body images as a meaningful form of identity and medium conveying their dressing aesthetic. Our findings suggest managerial implications for designers to strategise their content according to their tiers of influence.
      PubDate: 2022-02-25
       
  • How different shades of red T-shirts enhance the perceived attractiveness
           of Asian women in digital photographs

    • Abstract: Abstract This paper investigates whether different shades of red clothes increase women’s perceived attractiveness to men and women in digital photographs. We also examined whether there was any variance in perceived attraction according to the color shade of clothes due to personal physical color traits based on Personal Color Analysis System. Participants evaluated a woman’s attractiveness presented in a photograph featuring different skin and hair colors and t-shirts in four red shades. The results indicate that the four different red shades—low chroma/high value, low chroma/medium value, high chroma/medium value, and low chroma/low value—examined in this study can enhance female attractiveness on a digital photo. Significantly, the high chroma and medium value—often considered vivid—red had a greater appeal to males and females in most skin and hair color types. This study is the first to investigate the perceived attractiveness of Asians wearing red in the context of digital photographs. The findings give insight to people and marketers with a better understanding perceived attractiveness of red clothing in digital photos. Additionally, this study confirms that the value and chroma of color, which was overlooked in previous research, should be considered as variables in studies of clothing color meanings.
      PubDate: 2022-02-15
       
  • Development of tricot warp knitted fabrics with moisture management for
           casual shirt

    • Abstract: Abstract Warp knitted mesh fabric was usually applied to sportswear due to good air transmission, but without multilayer structure and one-way transport property. In order to solve this problem, the miss-lapping structure was applied to examine the possibility to fabricate multilayer and improve water transport in warp knitting structure. Besides, the effect of thread type and warp density on comfort properties were also exploited to enhance the moisture management. The moisture management test, water vapor permeability and air permeability were examined. Long float at the back side in structure I formed by miss-lapping could improve liquid transport and air permeability, but slightly reduce water vapor permeability. With proper density, there existed the optimal one-way transport capacity and overall moisture management. Warp density in 20 cpc was an optimal parameter of knitting process. Taking advantage of miss-lapping, sample 5 where polypropylene was partly threaded on GB1 provided best moisture management, water vapor permeability and air permeability.
      PubDate: 2022-02-05
       
  • The relevance of breast motions and gaits in running exercises

    • Abstract: Abstract The control of breast motions is a critical indicator to evaluate the comfort and function of sports bras. If the breast motions can be predicted based on the gait parameters detected by wearable sensors, it will more economical and convenient to evaluate the bras. Thirteen unmarried Chinese females with a breast cup of 75B were recruited in this study to investigate the regularity of breast motions and the relevance between breast motions and gaits during running exercises. The breast motion indicator is the distance alteration of breast regions. The gaits were described by the rotation angles of the hip, knee, ankle joints, and the foot height off the ground. Firstly, the Mann-Whitney U test and the Kruskal-Wallis H test were utilized to analyze the motion diversity among the eight breast regions. Then, the gray correlation analysis was applied to explore the relevance between breast motions and gaits. Finally, the back-propagation neural network, the genetic algorithm, and the particle swarm optimization algorithm were utilized to construct the prediction models for breast motions based on gait parameters. The results demonstrate that the same breast regions on the bilateral breasts and the different breast regions on the ipsilateral breasts present a significant motion diversity. There is a moderate correlation between breast motions and gait parameters, and the back-propagation neural network optimized by the particle swarm optimization algorithm performs better in breast motion prediction, which has a coefficient of determination of 84.58% and a mean absolute error of 0.2108.
      PubDate: 2022-01-25
       
  • Numerical investigation of heat transfer in a garment convective cooling
           system

    • Abstract: Abstract A personal microclimate management system is designed to maintain thermal comfort which allows people to overcome a harsh environment. It consists of several micro-fans placed in the garment side seam to provide cooling air. The computational fluid dynamics method was used to simulate the three-dimensional model and analysis the influence of fan’s number and air gap distance. The obtained results depict that the introduced cool airflow will find its way along paths with flow resistance minimized and exhaust through several separated exit. The body heat flux is taken away at the same time. The convection effect is enhanced by the increase in the fans’ numbers, but the fans’ cooling effect varies a lot because of various air gap distances. When the air gap is small enough, the cooling air impact the body surface directly and causes fierce heat loss. While the air gap distance is large enough, the heat transfer along the skin surface could be enhanced by the eddy flow which is existed in the air gap between body and garment. These phenomena can maintain the body’s thermal comfort in a suitable range.
      PubDate: 2022-01-15
       
  • Changes in consumers’ awareness and interest in cosmetic products
           during the pandemic

    • Abstract: Abstract This research investigates the impact of the COVID-19 pandemic on consumers’ perspectives of beauty and individual cosmetic products. Since the first confirmed case of COVID-19 was announced on December 31st, 2019, the search volumes of Google News have been updated and information on confirmed cases of the disease has been collected. This study used Python 3.7, NodeXL 1.0.1, and Smart PLS 3.0 to analyze consumer awareness of cosmetic products during the pandemic. The results reveal that consumers’ perspectives of beauty are impacted by a pandemic. Global consumers perceive skincare as an important aspect during the pandemic, while the importance of makeup fell after the outbreak. The awareness of skincare and makeup products has changed. The spread of the pandemic (SOP) has a positive impact on skincare products, but a negative impact on makeup products, except for eye makeup products, which was positive. Finally, the SOP was not significant in terms of consumers’ interest in masks. Fifth, interest in masks showed a positive relationship with interest in skincare products, such as cleansing products, while a negative relationship was observed with interest in makeup products. Overall, this study concludes that pandemics certainly have an impact on global consumers’ perspectives. As a pandemic spread, interest in skincare products increases, while interest in makeup products decreases. This study has academic significance in that it investigates the effects of consumption of cosmetic products during the stay-at-home rules. It can be used as standard information for setting marketing strategies in pandemic-like situations in the future.
      PubDate: 2022-01-05
       
  • Charaterizations of 3D printed re-entrant pattern/aramid knit composite
           prepared by various tilting angles

    • Abstract: Abstract This study intended to compare and analyze the Poisson's ratio and mechanical properties of aramid knit (ARNT), 3D printed auxetic re-entrant pattern (3DP-RE), and 2 types of composite fabrics manufactured with ARNT and 3DP-RE. Specimens were manufactured by 3D printing the re-entrant pattern with a CFDM (conveyor fused deposition modeling) 3D printer and TPU (thermoplastic polyurethane) filament, combining with aramid knit in 2 ways. Then, Poisson's ratio, bending, compression, and tensile properties were tested. As a result of Poisson's ratio, 3DP-RE and its 2 types of composite fabric showed negative Poisson's ratio at all angles and deformed stable at 0° and 90° than the bias direction. The bending strength confirmed that the composite fabric showed a lower value. But, the strain at max bending strength was greater than a substrate fabric. At the compression properties, it has been confirmed that compression strength and toughness are improved when manufacturing composite fabrics. As a result of tensile properties, 3DP-RE and composite fabrics were significantly more initial modulus, elongation and toughness than ARNT and were shown to be the largest in gradient 90°. Therefore, it is confirmed that the performance is excellent when fabricated as a 3DP-RE/ARNT composite fabric, and based on the results of studies, we intend to use it as the basic data for composite fabrics of auxetic structure suitable for shoe uppers.
      PubDate: 2021-12-25
       
  • French fashion and textile during COVID-19. Once again, flying to high
           quality and innovation to survive

    • Abstract: Abstract This article studies the consequences of the COVID-19 global health crisis on the fashion and textile industry in France. This crisis is only part of an already long, slow decline in the industry. The paper analyzes the composition and organization of textile industry. It offers data related to: sales, consumption, employees, company size, as well as imports and exports - all highlighting the importance of fashion and textiles in France today. The paper shows how lockdown has asphyxiated production and retail sales. COVID-19 caused the appearance of new challenges: mask production, new aspects of CSR in luxury textiles and the development of antiviral fabrics. Mask production can be considered as a case study useful in the analysis of textile challenges. In this context, the French textile industry should continue to improve on innovation and quality. Promoting labelling on the global market can help the sector to develop its high-end. France is credible to expanding its fashion and textile supply in luxury.
      PubDate: 2021-12-15
       
  • Sustainable functional finishing for cotton fabrics using screen-printing
           process and gallotannin

    • Abstract: Abstract To seek a more environmentally friendly textile finishing technique, the screen-printing method was adopted to apply functional material to cotton fabrics. In addition, gallotannin was used as a functional material because it is naturally abundant in many plant-derived substances and shows various health-promoting features such as antimicrobial, antioxidant, and other attractive properties. Therefore, a gallotannin/thickener paste was applied to the surface of cotton fabrics through the screen-printing technique, and the gallotannin-printed cotton fabrics were thoroughly investigated using scanning electron microscope (SEM), Fourier-transform infrared spectroscopy (FTIR), and other methods. The gallotannin printed area was substantially brown in appearance, and gallotannin moiety appeared to combine with cotton cellulose through heat treatment. Furthermore, functional properties of the gallotannin-printed cotton fabrics were examined in terms of antibacterial activity, deodorizing property, and ultraviolet-blocking property, of which it demonstrated excellent abilities. However, the antibacterial ability toward Gram-negative bacteria (K. pneumoniae) decreased as the laundry cycle increased.
      PubDate: 2021-12-05
       
  • Cotton canvas trousers washing: an inception of a new horizon in apparel
           industry

    • Abstract: Abstract Nowadays, fashionable trouser (denim) with washing effect is very popular, especially among the youth. The global fashion trend has led to the development of diverse washing processes that are predominantly applied to denim fabric. However, no known research has studied the application of the washing effect on canvas fabric. Therefore, this paper aims to make fashionable canvas fabric trousers by applying various washing effects. To do so, ready-to-dye canvas fabric trouser was constructed, then dyed with dischargeable reactive dye (Lava). Chemical washing processes such as whisker, enzyme, and PP spray were then applied on dyed canvas trousers. Finally, developed samples were being characterized by mechanical tests such as tensile strength, tear strength, stiffness, abrasion, pilling, colorfastness to wash, and colorfastness to rubbing. Besides, to evaluate fabric surface, various tests such as Scanning Electronic Microscope (SEM), Reflectance% values have also been characterized. Tensile strength, tear strength, stiffness, reflectance% value, and wear index% changed significantly for every subsequent process. The tensile strength of finished trousers was 489.87 N at warp and 350.57 N at weft direction and the tear strength was 48.01 N and 35.56 N at warp and weft direction, respectively. The reflectance% value of 18.74 was observed at the PP sprayed area. Overall, the research revealed the possibility of using cotton canvas as a pair of fashionable trousers contributing to the development of the apparel industry.
      PubDate: 2021-11-25
       
 
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