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International Journal of Web Based Communities
Journal Prestige (SJR): 0.212  Citation Impact (citeScore): 1 Number of Followers: 0  Hybrid journal * Containing 1  Open Access article(s) in this issue *ISSN (Print) 1477-8394 - ISSN (Online) 1741-8216 Published by Inderscience Publishers  [451 journals]
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- Social media as a proxy for intellectual capital: Twitter posts in the
cryptocurrency market-
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Authors: Samet Gunay, Vladimir Dzenopoljac, Nick Bontis
Pages: 1 - 20
Abstract: This paper investigates the interaction of public information arrivals and volatility in the cryptocurrency market from the perspective of intellectual capital, specifically, relational capital. The empirical analysis was conducted using Kapetanios' unit root test, various scaling (Hurst exponent) tests, a fractionally integrated generalised autoregressive conditionally heteroskedastic model, and Markov regime-switching regression for different series, including the logarithmic returns and abnormal returns, of price and volume series. Following modelling volatility and the derivation of conditional variance, Twitter posts were employed as an independent variable over each series. The results indicate that, while public information arrivals have a positive impact on the volatility of Ripple returns, they cannot divert away the variability of the volume.
Keywords: relational capital; intellectual capital; intangible assets; resource-based view; RBV; cryptocurrency; social media; Ripple; Twitter; public information arrivals; PIAs
Citation: International Journal of Web Based Communities, Vol. 18, No. 1 (2022) pp. 1 - 20
PubDate: 2022-04-22T23:20:50-05:00
DOI: 10.1504/IJWBC.2022.122397
Issue No: Vol. 18, No. 1 (2022)
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- Consumption values of sattvic food by blog narrative analysis
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Authors: Sujana Adapa, Subba Reddy Yarram
Pages: 21 - 40
Abstract: This paper aims to understand the relationship between gastronomic tourism and the consumption values related to the eating of sattvic food by tourists visiting religious and spiritual destinations in India. Narrative analysis was used to analyse the food blog data from 30 Indian food bloggers and the case study methodology was used to analyse the data from two organisations that foster spirituality and sattvic foods. The results reflect the importance visitors assign to the consumption of a sattvic diet in destinations of religious significance. The bloggers highlight the functional, health, social, societal, emotional, epistemic, spiritual and environmental consumption values, while the organisations promote the consumption of sattvic food in religious destinations using yogic, Ayurvedic and responsibility values. The consumption values identified in this study align with Maslow's needs hierarchy. Overall, the findings obtained from the study highlight the consumption values that promote gastronomic tourism experiences in religious destinations.
Keywords: blog narratives; tourism experiences; sattvic food; spirituality; religion
Citation: International Journal of Web Based Communities, Vol. 18, No. 1 (2022) pp. 21 - 40
PubDate: 2022-04-22T23:20:50-05:00
DOI: 10.1504/IJWBC.2022.122389
Issue No: Vol. 18, No. 1 (2022)
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- Effects of corrections on COVID-19-related misinformation: cross-media
empirical analyses in Japan-
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Authors: Tsukasa Tanihara, Shinichi Yamaguchi, Tomoaki Watanabe, Hidetaka Oshima
Pages: 41 - 63
Abstract: This study compared the characteristics of individuals who change their perceptions when they receive corrective information about COVID-19-related misinformation from different types of media. Whether people would change their perceptions through mass media information and whether through social media information were set as dependent variables. Indicators of 'need for orientation' and different types of literacy were set as explanatory variables. The results of logit model analyses indicate that people who are more interested in COVID-19 are more likely to change their perceptions if they receive corrective information from mass media outlets. People with relatively low levels of information literacy tend to change their perceptions in response to corrective information from social media. This finding suggests that individuals who change their perceptions based on social-media-derived corrective information cannot necessarily discriminate the truth or falsity of the information provided.
Keywords: misinformation; corrective information; COVID-19; mass media; social media; information literacy; media effects; Japan
Citation: International Journal of Web Based Communities, Vol. 18, No. 1 (2022) pp. 41 - 63
PubDate: 2022-04-22T23:20:50-05:00
DOI: 10.1504/IJWBC.2022.122392
Issue No: Vol. 18, No. 1 (2022)
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- Demystifying social media usage for insurance-related purchase intentions
among senior users in the pandemic period-
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Authors: Richa Misra, Renuka Mahajan, Nidhi Singh
Pages: 64 - 86
Abstract: Due to the pandemic, there has been an increasing demand and awareness for health insurance policies, particularly by the senior population. Towards preparedness, social media has risen to prominence as the most effective means of disseminating health and insurance-related information. The research investigates the factors impacting older users' motivation to use mobile social networking sites (MSNS) to promote health-related insurance. The online questionnaire was administered to 201 participants in the age group of 60 plus years. PLS-SEM was used to test the hypotheses based on constructs derived from the protection motivation theory (PMT). The findings exhibited the associations between different dimensions like fear of COVID, usefulness, social efficacy with protection motivation. Protection motivation positively impacts the intention to purchase insurance products among senior's social media users. The study offers implications for insurance companies to further capitalise on the potential of senior social networking users.
Keywords: mobile social networking sites; MSNS; life/health insurance; COVID-19; protection motivation theory; PMT; elderly; social self-efficacy; SSE; fear of COVID scale; usefulness; perceived vulnerability; purchase intention
Citation: International Journal of Web Based Communities, Vol. 18, No. 1 (2022) pp. 64 - 86
PubDate: 2022-04-22T23:20:50-05:00
DOI: 10.1504/IJWBC.2022.122396
Issue No: Vol. 18, No. 1 (2022)
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- Influence of YouTube commercial communication on organic eWOM, purchase
intent and purchase associations among young consumers
Open Access Article-
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Authors: Richa Misra, Renuka Mahajan, Nidhi Singh
Pages: 87 - 107
Abstract: This study ascertains if YouTube (YT) commercial communication (CC) influences the organic electronic word-of-mouth (eWOM), purchase intention and purchase associations among young consumers. A sequential sampling method was employed in a survey of 2,122 South African high school learners. Structural equation modelling was utilised to investigate the hypothesised associations. The analysis established that organic eWOM had a positive impact on purchase intent and purchase. Favourable organic eWOM → purchase intent and eWOM → purchase associations were also shown for young consumers who accessed YT via both personal computers and mobile, were inexperienced YT users, used YT daily, used YT for briefer periods of time, were aged 15-18 years, and were of White ethnicity. Organisations could take advantage of the positive organic eWOM and behavioural attitude relationships, as well as the favourable responses regarding usage and demographic characteristics.
Keywords: YouTube; organic electronic word-of-mouth; eWOM; purchase; purchase intent; intention-to-purchase; commercial communication; generation Z
Citation: International Journal of Web Based Communities, Vol. 18, No. 1 (2022) pp. 87 - 107
PubDate: 2022-04-22T23:20:50-05:00
DOI: 10.1504/IJWBC.2022.122394
Issue No: Vol. 18, No. 1 (2022)
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