JournalTOCs

International Journal of Networking and Virtual Organisations
Journal Prestige (SJR): 0.163

Number of Followers: 11

Hybrid journal (It can contain Open Access articles)
ISSN (Print) 1470-9503 - ISSN (Online) 1741-5225
Published by Inderscience Publishers

[451 journals]

Should I accommodate you? Cross-cultural code-switching behaviours of
global virtual team members during swift trust formation
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  Authors: Nursakirah Ab Rahman Muton, Norhayati Zakaria, Asmat-Nizam Abdul-Talib, Shafiz Affendi Mohd Yusof
  Pages: 157 - 171
  Abstract: This conceptual paper explores the process of cross-cultural code-switching (C<SUP align=right>3</SUP>S) between high-context (HC) and low-context (LC) global virtual team members during the knowledge-sharing and social network exchanges. We will introduce a cross-cultural code-switching framework in a virtual setting and develop propositions to explain how GVT members attempt to switch their communicative behaviour based on two theoretical lenses: Giles communication accommodation theory (1973) and Hall high-context and low-context theory (1976). This paper offers several propositions to illuminate the process of code-switching behaviours among GVT members during the socialisation process and explores how these behaviours help develop swift trust. It considers whether developing swift trust is possible and, if so, how. We will provide future research directions in our concluding remarks.
  Keywords: cross-cultural code-switching behaviour; knowledge sharing; high-context and low-context cultures; communication accommodation theory; CAT; global virtual teams; GVTs; communication styles; communicative behaviour; Malaysia
  Citation: International Journal of Networking and Virtual Organisations, Vol. 26, No. 3 (2022) pp. 157 - 171
  PubDate: 2022-05-13T23:20:50-05:00
  DOI: 10.1504/IJNVO.2022.122847
  Issue No: Vol. 26, No. 3 (2022)
A usability evaluation of the Google Home with non-native English speakers
using the system usability scale
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  Authors: Nursakirah Ab Rahman Muton, Norhayati Zakaria, Asmat-Nizam Abdul-Talib, Shafiz Affendi Mohd Yusof
  Pages: 172 - 194
  Abstract: Advancements in multidisciplinary research have made voice user interfaces (VUIs) become a reality in both research and commercialisation. Although the existing research has indicated that VUIs are useful in people's daily lives (e.g., personal assistant), there is limited study on non-native English-speaking users' experiences in using commercial VUIs. Hence, in this study, the Google Home Smart Speaker was evaluated with 34 undergraduate students, who use English as a second language, to investigate its usability and user experiences. The SUS, PSSUQ, heuristics questionnaires, and interview questions were used to evaluate the Google Home's usability. The findings report that the Google Home is user-friendly, usable, and useful for non-native English-speaking users. Considering unsolved usability issues found in this study, some usability guidelines are recommended for the design and implementation of future VUIs. The findings also suggest that the SUS is suitable for the assessment of non-native English speakers' use of VUIs.
  Keywords: smart speaker; usability; human-computer interaction; voice user interface; VUI; system usability scale; SUS; Post-Study System Usability Questionnaire; PSSUQ; heuristics
  Citation: International Journal of Networking and Virtual Organisations, Vol. 26, No. 3 (2022) pp. 172 - 194
  PubDate: 2022-05-13T23:20:50-05:00
  DOI: 10.1504/IJNVO.2022.122849
  Issue No: Vol. 26, No. 3 (2022)
Trade-off between two advertising strategies: coverage or
penetration
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  Authors: Tian Wang, Ding Zhang
  Pages: 195 - 211
  Abstract: There are two different basic advertising strategies, namely, enlarging the market coverage and improving the market penetration. Efforts in the first (coverage) strategy can be seen as handing out leaflets, advertising board and huge-crowd acquisition. Efforts in the second (penetration) strategy can be seen as improving product quality, service environment and positive word-of-mouth. Which one is more efficient, coverage or penetration? How do firm trade-off between the two advertising strategies? By establishing two-stage models, this paper explores the optimal advertising levels for the two strategies, respectively. After that, this paper compares the optimal profits under the two strategies in various market settings and finds the more efficient advertising strategy. Management insights are generated for decision-makings of firm managers.
  Keywords: advertising; market coverage; market penetration
  Citation: International Journal of Networking and Virtual Organisations, Vol. 26, No. 3 (2022) pp. 195 - 211
  PubDate: 2022-05-13T23:20:50-05:00
  DOI: 10.1504/IJNVO.2022.122853
  Issue No: Vol. 26, No. 3 (2022)
Idea response and adoption in open innovation communities: the signalling
role of linguistic style
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  Authors: Suya Hu, Di Xu, Alan Wang
  Pages: 212 - 230
  Abstract: Open innovation communities have become a new trend for organisations to gain external ideas and foster user innovation. However, mass user generated content is making idea selection a tricky and time-consuming work. From the perspective of linguistic styles, this article explores the effects of writing style cues in the content of ideas on idea response and adoption. Our research model is validated through logistic regression on a secondary dataset of 1,579 ideas collected from the Fantasy Westward Journey Online forum. The results demonstrate that a member's use of self-interest oriented, cognitive oriented and future oriented writing styles has a positive effect on idea response; negative emotionality and cognitive oriented writing styles signal more possibility of idea adoption. We highlight both theoretical implications and managerial applications in innovation management domains.
  Keywords: open innovation community; user innovation; linguistic style; idea response; idea adoption
  Citation: International Journal of Networking and Virtual Organisations, Vol. 26, No. 3 (2022) pp. 212 - 230
  PubDate: 2022-05-13T23:20:50-05:00
  DOI: 10.1504/IJNVO.2022.122856
  Issue No: Vol. 26, No. 3 (2022)
Imagining benefits and challenges for future hybrid workplace to enable
reentry for women on career break
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  Authors: Sunaina Arora, Neeraj Kumari
  Pages: 231 - 248
  Abstract: COVID-19 has shifted everyone to remote work. The paper discusses how employees have overcome various challenges to make most of the benefits of remote work. The benefits of remote work are flexible work arrangements, ease of working, access to global opportunities and positive impact on diversity hiring. The challenges of remote work are access to technology, tackling virtual distance and managing productivity. Exploratory research was conducted with a sample size of 93. Data was analysed using SPSS. The sample comprised of professionals who were working from home during the COVID-19 pandemic. The study verified the hypothesis using Spearman rank order correlation. The respondents are ready to overcome the challenges of remote work because of the benefits which remote work provides. Data verifies that hybrid workplace would enable to open doors for women on career break to reenter workforce.
  Keywords: remote work; hybrid workplace; women on career break; work from home
  Citation: International Journal of Networking and Virtual Organisations, Vol. 26, No. 3 (2022) pp. 231 - 248
  PubDate: 2022-05-13T23:20:50-05:00
  DOI: 10.1504/IJNVO.2022.122857
  Issue No: Vol. 26, No. 3 (2022)