Subjects -> COMPUTER SCIENCE (Total: 2313 journals)
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SOCIAL WEB (61 journals)

Showing 1 - 58 of 58 Journals sorted alphabetically
ACM Transactions on Social Computing     Hybrid Journal  
ACM Transactions on the Web (TWEB)     Hybrid Journal   (Followers: 3)
American Journal of Information Systems     Open Access   (Followers: 4)
Asiascape : Digital Asia     Hybrid Journal   (Followers: 1)
CCF Transactions on Networking     Hybrid Journal  
Communications in Mobile Computing     Open Access   (Followers: 14)
Computational Social Networks     Open Access   (Followers: 4)
Cyberpolitik Journal     Open Access  
Cyberpsychology, Behavior, and Social Networking     Hybrid Journal   (Followers: 16)
Data Science     Open Access   (Followers: 6)
Digital Library Perspectives     Hybrid Journal   (Followers: 40)
Discover Internet of Things     Open Access   (Followers: 2)
Informação & Informação     Open Access   (Followers: 2)
Information Technology and Libraries     Open Access   (Followers: 312)
Infrastructure Complexity     Open Access   (Followers: 5)
International Journal of Art, Culture and Design Technologies     Full-text available via subscription   (Followers: 10)
International Journal of Bullying Prevention     Hybrid Journal   (Followers: 1)
International Journal of Digital Humanities     Hybrid Journal   (Followers: 3)
International Journal of e-Collaboration     Full-text available via subscription  
International Journal of E-Entrepreneurship and Innovation     Full-text available via subscription   (Followers: 6)
International Journal of Entertainment Technology and Management     Hybrid Journal   (Followers: 1)
International Journal of Information Privacy, Security and Integrity     Hybrid Journal   (Followers: 25)
International Journal of Information Technology and Web Engineering     Hybrid Journal   (Followers: 2)
International Journal of Interactive Communication Systems and Technologies     Full-text available via subscription   (Followers: 2)
International Journal of Interactive Mobile Technologies     Open Access   (Followers: 8)
International Journal of Internet and Distributed Systems     Open Access   (Followers: 2)
International Journal of Knowledge Society Research     Full-text available via subscription  
International Journal of Networking and Virtual Organisations     Hybrid Journal   (Followers: 11)
International Journal of Social and Humanistic Computing     Hybrid Journal  
International Journal of Social Computing and Cyber-Physical Systems     Hybrid Journal  
International Journal of Social Media and Interactive Learning Environments     Hybrid Journal   (Followers: 14)
International Journal of Social Network Mining     Hybrid Journal   (Followers: 3)
International Journal of Virtual Communities and Social Networking     Full-text available via subscription   (Followers: 1)
International Journal of Web Based Communities     Hybrid Journal  
International Journal of Web-Based Learning and Teaching Technologies     Hybrid Journal   (Followers: 20)
International Journal on Semantic Web and Information Systems     Hybrid Journal   (Followers: 4)
Internet Technology Letters     Hybrid Journal  
JLIS.it     Open Access   (Followers: 7)
Journal of Cyber Policy     Hybrid Journal   (Followers: 1)
Journal of Digital & Social Media Marketing     Full-text available via subscription   (Followers: 18)
Journal of Social Structure     Open Access   (Followers: 1)
Medicine 2.0     Open Access   (Followers: 2)
Observatorio (OBS*)     Open Access  
Online Social Networks and Media     Hybrid Journal   (Followers: 9)
Policy & Internet     Hybrid Journal   (Followers: 11)
Proceedings of the ACM on Interactive, Mobile, Wearable and Ubiquitous Technologies     Hybrid Journal  
Redes. Revista Hispana para el Análisis de Redes Sociales     Open Access  
RESET     Open Access  
Scientific Phone Apps and Mobile Devices     Open Access  
Social Media + Society     Open Access   (Followers: 24)
Social Network Analysis and Mining     Hybrid Journal   (Followers: 4)
Social Networking     Open Access   (Followers: 3)
Social Networks     Hybrid Journal   (Followers: 20)
Social Science Computer Review     Hybrid Journal   (Followers: 13)
Synthesis Lectures on the Semantic Web: Theory and Technology     Full-text available via subscription  
Teknokultura. Revista de Cultura Digital y Movimientos Sociales     Open Access  
Terminal     Open Access  
Texto Digital     Open Access  
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Journal Cover
Social Media + Society
Journal Prestige (SJR): 1.17
Citation Impact (citeScore): 2
Number of Followers: 24  

  This is an Open Access Journal Open Access journal
ISSN (Online) 2056-3051
Published by Sage Publications Homepage  [1174 journals]
  • Instagram Photo Sharing and Its Relationships With Social Connectedness,
           Loneliness, and Well-Being

    • Authors: Julie Maclean, Yeslam Al-Saggaf, Rachel Hogg
      Abstract: Social Media + Society, Volume 8, Issue 2, April-June 2022.
      Photo sharing is one of the most popular online social media activities and has been associated with changes in mental health. Research investigating the effect of sharing photos on a social media user’s social connectedness, loneliness, and well-being has generated conflicting results. This study analyzed the effect of Instagram photo sharing on the relationships among social connectedness, loneliness, and well-being. The study focused on photos sharing separate to viewing photos to understand the specific effect of photo sharing. The research measured how those with transient and chronic levels of loneliness respond differently to photo sharing, which has not been previously considered. Well-being and loneliness are conceptualized as dependent variables that have a relationship with social connectedness as an independent variable, which is moderated by the number of photos shared. Results from an online survey of 373 participants found Instagram photo sharing does significantly moderate relationships among social connectedness, loneliness, and well-being. Highest levels of photo sharing were found to have the largest moderating effect. Levels of well-being decreased as social connectedness and photo sharing increased. Differences were found for types of loneliness where photo sharing was most beneficial at low levels of social connectedness for transient loneliness. In contrast, for those experiencing chronic trait loneliness, high levels of photo sharing were associated with highest levels of loneliness when social connectedness was high. One obvious implication for social media and policy may lie in education for users and technology enhancement for optimal photo sharing levels that minimize loneliness and maximize well-being.
      Citation: Social Media + Society
      PubDate: 2022-06-24T09:30:40Z
      DOI: 10.1177/20563051221107650
      Issue No: Vol. 8, No. 2 (2022)
       
  • The Extended Reach of Game Engine Companies: How Companies Like Epic Games
           and Unity Technologies Provide Platforms for Extended Reality Applications
           and the Metaverse

    • Authors: Andreas Jungherr, Damien B. Schlarb
      Abstract: Social Media + Society, Volume 8, Issue 2, April-June 2022.
      Game engines have come to feature in areas well beyond gaming—such as architecture, artificial intelligence, manufacturing, public planning, and film and television production. Accordingly, companies developing, providing, and maintaining game engines—such as Epic Games or Unity Technologies—are set to become influential actors in all social and economic arenas that start to rely on game engines for the provision of software or services. This makes them an important subject to the study of platforms as they provide increasingly crucial building blocks in the digitization of economic, political, and social life. In this article, we present three dimensions demonstrating platform functions of game engines beyond gaming. We rely on the example of two important game engine developers: Epic Games and Unity Technologies. The dimensions are (1) the growing area of extended reality applications, (2) cross-platform and cross-media story- and brand worlds, and (3) the management of user payments, identities, and social graphs. The article shows how companies providing game engines challenge the current balance of power between established platform companies, demonstrating that game engines have emerged as an important new type of platform that demands academic and public attention.
      Citation: Social Media + Society
      PubDate: 2022-06-24T09:26:51Z
      DOI: 10.1177/20563051221107641
      Issue No: Vol. 8, No. 2 (2022)
       
  • From Disembedding to Digital Re-Embedding: Social Media Empowerment and
           Solidarity Practices of Chinese Truck Drivers

    • Authors: Nan Liu, Rui Wang
      Abstract: Social Media + Society, Volume 8, Issue 2, April-June 2022.
      In China, truck drivers in the logistics industry have used social media to form various networked organizations for mutual assistance and protection of rights and interests. This study examines the organizational practices of Chinese truck drivers on social media (i.e., WeChat and Douyin). Using online communities, Chinese truck drivers have constructed a new type of solidarity that includes virtual and practical dimensions. Social media empowerment has expanded the social capital of truck drivers, promoting social integration and resource redistribution. This online self-organization provides a reference for collaborative governance among self-employed workers who want to promote professional solidarity. However, our findings also indicate that combating the exploitation of digital labor on capital platforms is fundamentally difficult for organized labor groups.
      Citation: Social Media + Society
      PubDate: 2022-06-21T05:53:46Z
      DOI: 10.1177/20563051221108409
      Issue No: Vol. 8, No. 2 (2022)
       
  • PM Me the Truth' The Conditional Effectiveness of Fact-Checks Across
           Social Media Sites

    • Authors: Austin Horng-En Wang
      Abstract: Social Media + Society, Volume 8, Issue 2, April-June 2022.
      People use multiple social media daily. Some platforms feature public interactions like Facebook, others emphasize private communications such as Line. Although misinformation is rampant on all platforms, literature on fact-checks (FC) focuses primarily on public ones. This article provides an integrated psychological model and argues that FC is less effective on private platforms. People expect to encounter “unwelcome” FCs (incongruent with their beliefs) on public platforms, but selectively approach the “welcome” FC on private platforms. An experiment (n = 601) and a national survey (n = 1060) were implemented to test these hypotheses in the 2020 Taiwan Presidential Election. The experiment shows that respondents prefer FC on Line, which helps their party, but prefer FC on Facebook which disadvantages their party. The survey shows that consuming FC with more private platform usage has lower media literacy, while is the opposite on public platforms. Future work should focus on both FC and how it is consumed.
      Citation: Social Media + Society
      PubDate: 2022-06-20T08:35:21Z
      DOI: 10.1177/20563051221098347
      Issue No: Vol. 8, No. 2 (2022)
       
  • “We Bring Home the Roots”: Black Women Travel Influencers, Digital
           Culture Bearing, and African Internationalism in Instagram

    • Authors: Tori Omega Arthur
      Abstract: Social Media + Society, Volume 8, Issue 2, April-June 2022.
      This study examines how travel influencers Jessica Nabongo and Oneika Raymond use Instagram in a process I call “digital culture bearing,” employing the platform to nurture wisdom about Africa. They combine images, captions, hashtags, and geotags to share information about nations within the African continent with principally Black populations. Employing critical technocultural discourse analysis (CTDA) to interpret how race, gender, global travel, and cultural knowledge promotion intersect within Instagram, the study analyzes the platform and practices of digital culture bearing, theorizing new ways of understanding how Black women situate themselves in Africa for their online networks. Ultimately, the study offers considerations of what it means to be a culture bearer in the twenty-first century digi-sphere and articulates new conceptualizations of Black internationalism within social networking sites.
      Citation: Social Media + Society
      PubDate: 2022-06-14T07:17:51Z
      DOI: 10.1177/20563051221103843
      Issue No: Vol. 8, No. 2 (2022)
       
  • How Social Media, FoMO, and Isolation Influence Our Perceptions of Others
           Who “Break the Rules”

    • Authors: Emily Scheinfeld, Heather L. Voorhees
      Abstract: Social Media + Society, Volume 8, Issue 2, April-June 2022.
      Research has suggested that social media usage increases during times of social isolation. However, rather than making users feel more connected to others, social media may cause negative mental health and relational outcomes, including a fear of missing out (FoMO). Against the backdrop of the global coronavirus disease-19 (COVID-19) pandemic, this health communication study sought to understand the impact of physical and emotional isolation (i.e., prescribed social isolation) on people as we turned to social media more frequently. As the pandemic wore on, many remained online, watching people they knew “returning to normal,” potentially creating high levels of FoMO despite disagreeing with others’ decisions. This study examines whether social media use (frequency and purpose) influences individuals’ perception of the acceptability of others’ behavior, and whether those perceptions impact individuals’ own behavioral decisions. Participants (N = 459) from the United States were recruited from late 2021 to early 2022 to complete an anonymous online survey regarding the “acceptableness” of behavior shown in posts by friends and family. Results indicated that increased social media frequency was correlated with an increased sense of FoMO, which was significantly and positively associated with favorable perceptions of others’ behaviors, such as gathering indoors with others, even when public health officials discouraged it. However, FoMO was not significantly related to users’ personal intentions to follow public health recommendations. A post hoc analysis determined that fear of COVID-19 moderated the relationship between FoMO and the perception of others’ behavior, as well as the relationship between FoMO and behavioral intentions.
      Citation: Social Media + Society
      PubDate: 2022-06-14T07:15:51Z
      DOI: 10.1177/20563051221103841
      Issue No: Vol. 8, No. 2 (2022)
       
  • Cross-Directional Hybrid Space: A Non-Locative Approach to Mobile Social
           Media Studies

    • Authors: Deepti Singh Apte, Ashwani Kumar Upadhyay
      Abstract: Social Media + Society, Volume 8, Issue 2, April-June 2022.
      The article revisits the theory of hybrid space and looks more closely at the process of integration of physical and virtual spaces. It argues that the formation of hybrid space is not unidirectional but cross-directional. It also aims to address some of the concerns raised by Humphreys about how studies on mobile social networks have mainly been location-based, while increasingly, the use of socializing apps is non-locative. This concern is addressed primarily by offering a non-location-based approach to study mobile spatiality and sociality. This approach involves studying spatial integration afforded by smartphone chat apps with their “ubiquitous connectivity, portability, and fluidity.” While content analysis showed that cross-directional hybrid space exists and that the elements from the physical space migrate to the virtual space, the use of space-event text matrix further helped in unraveling the nature of cross-directionality more closely.
      Citation: Social Media + Society
      PubDate: 2022-05-19T07:14:06Z
      DOI: 10.1177/20563051221098342
      Issue No: Vol. 8, No. 2 (2022)
       
  • Toxic Social Media: Affective Polarization After Feminist Protests

    • Authors: Marcela Suarez Estrada, Yulissa Juarez, C. A. Piña-García
      Abstract: Social Media + Society, Volume 8, Issue 2, April-June 2022.
      The objective of this article is to conceptualize affective polarization beyond partisan politics to instead analyze the ways in which women’s affective political participation is subject to toxic discipline. While a lot of focus has been placed on affective politics as mechanisms for governance, little has been done regarding affective polarization after feminist protest. In this article, we bridge two bodies of literature—affective politics and political polarization—by proposing the notion of affective polarization. We focused on the case of a series of feminist mobilizations that took place to fight back against the impunity of police violence in Mexico. We conducted a mixed-method approach that combines, on one hand, quantitative analysis of data strand tweets encompassing #EllasNoMeRepresentan (TheyDoNotRepresentMe) (N = 17,698) and #EllasSiMeRepresentan (TheyDoRepresentMe) (N = 6700) and, on the other hand, a qualitative analysis of 500 tweets of each hashtag. The results of the study revealed the existence of polarization that aims at disciplining the affective political participation of women. Almost half of our data contain negative sentiments. The toxic tweets include corrective threats, such as incitation to sexual violence, murder, hate against feminism, and patronizing discourses about how women should protest. We thus conclude that while it is true that social media has amplified feminist mobilization, it has also led to an increase of digital violence. With these findings, the article contributes to a better understanding of both feminist affective politics and its disciplining governing mechanisms in a patriarchal social media.
      Citation: Social Media + Society
      PubDate: 2022-05-17T12:33:35Z
      DOI: 10.1177/20563051221098343
      Issue No: Vol. 8, No. 2 (2022)
       
  • Signaling the Intent to Change Online Communities: A Case From a Reddit
           Gaming Community

    • Authors: Kelly Bergstrom, Nathaniel Poor
      Abstract: Social Media + Society, Volume 8, Issue 2, April-June 2022.
      This study builds on existing research about churn and community movement, examining if language use on Reddit can be used to determine if people signal their intent to relocate to a new community before they actually do so. Using a computational and semantic approach, we studied the subreddits for the game series Fallout at the time Fallout 76 (FO76) was released to see if the users of the Fallout 4 (FO4) subreddit signaled how they would react to the new subreddit. The main difference we found was that those who stay in the FO4 subreddit or use both subreddits on average post more often and create longer posts than those who move to the FO76 subreddit or leave. This adds further evidence to support theories about community as communication, and we suggest this finding can help online community managers identify which users may be about to leave the community, aiding retention and the overall health of the community.
      Citation: Social Media + Society
      PubDate: 2022-05-12T12:02:17Z
      DOI: 10.1177/20563051221096817
      Issue No: Vol. 8, No. 2 (2022)
       
  • API Governance: The Case of Facebook’s Evolution

    • Authors: Fernando N. van der Vlist, Anne Helmond, Marcus Burkhardt, Tatjana Seitz
      Abstract: Social Media + Society, Volume 8, Issue 2, April-June 2022.
      Researchers, policymakers, and competition and regulation authorities worldwide recognize the utility of application programming interfaces (APIs) in powering the digital economy and driving datafication and platformization processes. However, it remains unclear how the APIs of leading social media relate to platform governance and how this relationship evolved. This article traces the evolution of Facebook’s APIs, which evolved from a relatively simple programming interface for data access into a complex layered and interconnected governance arrangement. The study draws on a large corpus of (archived) developer pages and API reference documentation to examine the history of Facebook’s API governance; that is, the governance of and by Facebook through its APIs. This historical analysis emphasizes the technical dimensions and dynamics of what, how, and whom powerful platforms seek to govern, thus highlighting the technicity of platform governance and how it evolved. Because APIs facilitate and govern the material conditions of app development and the social and economic processes they sustain, powerful platforms influence the evolution of their larger ecosystems. As such, the technicity of Facebook’s API governance represents a major source of the platform’s “infrastructural power.”
      Citation: Social Media + Society
      PubDate: 2022-05-07T09:29:12Z
      DOI: 10.1177/20563051221086228
      Issue No: Vol. 8, No. 2 (2022)
       
  • Socializing Targets of Older Adults’ SNS Use: Social Strain Mediates the
           Relations Between Older Adults’ SNS Use With Friends and Well-Being
           Outcomes

    • Authors: Germaine Yue Qi Tng, Hwajin Yang
      Abstract: Social Media + Society, Volume 8, Issue 2, April-June 2022.
      Studies have yielded mixed findings regarding the relation between older adults’ social networking site (SNS) use and well-being. Drawing on socioemotional selectivity theory, we sought to examine whether older adults’ SNS use with different socializing targets (i.e., family vs friends) would differentially predict global, social, and mental well-being outcomes indexed by life satisfaction, loneliness, and depressive symptoms, respectively. Furthermore, we examined whether social support and social strain would mediate, in parallel, the relations between SNS use and well-being outcomes. We recruited healthy, community-dwelling older adults (ages 60–93 years, N = 69). Using the PROCESS macro, we found that SNS use with friends, but not family, predicted poorer life satisfaction and greater loneliness via increased social strain. However, SNS use with neither friends nor family was linked to depressive symptoms. Furthermore, social support failed to account for the relations between SNS use and well-being indices. These results held when we controlled for a host of covariates—age, gender, education level, income, marital status, and overall physical health. Our findings reconcile disparate findings in the literature by elucidating that older adults’ SNS use with different socializing targets asymmetrically predicts life satisfaction and loneliness via varying degrees of perceived social strain.
      Citation: Social Media + Society
      PubDate: 2022-04-30T04:05:43Z
      DOI: 10.1177/20563051221094768
      Issue No: Vol. 8, No. 2 (2022)
       
  • The Shifting Morals of Moral Entrepreneurs

    • Authors: Nadia Y. Flores-Yeffal, Kade Sparger
      Abstract: Social Media + Society, Volume 8, Issue 2, April-June 2022.
      By utilizing manipulative tactics, such as persuasion techniques and strategies through social media sites, moral entrepreneurs can maintain and/or increase their scope of influence. In this article, we propose another tactic utilized by moral entrepreneurs, a concept we refer to as shifting morals. The complexity of moral entrepreneurs’ life experiences provides them with an endless set of social and moral norms that they can use to tweak their own ideals to encompass other moral framing networks to gain more followers and thus increase their influence. We examine theoretical literature, while also providing examples that resulted from content analysis from media websites to illustrate our proposed concept of shifting morals. We conclude that the shifting morals tactic is another tool moral entrepreneurs use to increase their influence in society to enact social change.
      Citation: Social Media + Society
      PubDate: 2022-04-29T06:48:43Z
      DOI: 10.1177/20563051221095444
      Issue No: Vol. 8, No. 2 (2022)
       
  • Chat Apps and Cascade Logic: A Multi-Platform Perspective on India,
           Mexico, and the United States

    • Authors: Jacob Gursky, Martin J. Riedl, Katie Joseff, Samuel Woolley
      Abstract: Social Media + Society, Volume 8, Issue 2, April-June 2022.
      Chat apps such as WhatsApp, Telegram, and Signal are increasingly popular platforms for communication. Their sometimes-closed nature and encryption affordances present researchers, governments, and law enforcement with unique problems of access, traceability, and, ultimately, understanding. It also makes them useful vectors for sowing disinformation. This research assumes a multi-platform perspective, describing the particularities of how chat apps can be used toward disseminating mis- and disinformation by way of cascade logic—the means by which information in chat app ecologies is trafficked upstream (making its way from private conversations into the mainstream) as well as downstream (allowing information to withdraw from the public eye), providing space for distortion along the way. Cascade logic also describes how chat apps allow the gradual withdrawal and self-segregation of individuals into, or emergence out of, layered spaces of privacy and obfuscation. We present an interview-based study exploring chat apps in three countries, synthesizing unifying dimensions across cultures and contexts: India, the United States, and Mexico. We analyze data from in-depth conversations with 33 individuals who work to either produce or track political content on chat apps. These interviewees work for a wide array of organizations: political parties, governments, extremist groups, digital political consultancies, news entities, and civil society organizations. We reveal key insights into the tactics of producers of political content on chat apps and show how these platforms are particularly suitable for harnessing human connections, or leveraging communities of trust, to sow disinformation.
      Citation: Social Media + Society
      PubDate: 2022-04-29T05:47:17Z
      DOI: 10.1177/20563051221094773
      Issue No: Vol. 8, No. 2 (2022)
       
  • Defiant Amplification or Decontextualized Commercialization' Protest
           Music, TikTok, and Social Movements

    • Authors: Olivia Sadler
      Abstract: Social Media + Society, Volume 8, Issue 2, April-June 2022.
      Protest music has historically been a central part of American social change movements. Although some protest music is used solely to bring attention to the evils of an oppressive group, another purpose it may serve is to foster positive self-definition and feelings of unity in communities of oppressed people, and some songs may even do both. This project aimed to explore how TikTok affords expression and connection in relation to the use of and interaction with protest music in online spaces. A critical discourse analysis of a specific case of TikTok protest music, You About To Lose Yo Job, was conducted through the lenses of personal expression as a feature of connective action and affordance theory. The following three themes emerged: lip-syncing as a tool of defiance and reclamation of space, the use of hashtags to game a commercialized platform, and the decontextualization or loss of essence of protest music. These findings indicated that the social and ideological functions served by protest music as background sounds on TikTok created potential new avenues for agency through spatial defiance afforded by green screens and strategies to amplify users’ content to new audiences. However, dominant ideologies of capitalism were also reinforced through gaming of hashtags that were associated with events and trends of culture, diluting the context and blurring the movement affiliation of users, making unclear the function the protest music may serve.
      Citation: Social Media + Society
      PubDate: 2022-04-29T05:42:19Z
      DOI: 10.1177/20563051221094769
      Issue No: Vol. 8, No. 2 (2022)
       
  • The Subtle Spread of Hateful Memes: Examining Engagement Intentions Among
           Parents of Adolescents

    • Authors: Sarah L. F. Burnham, Miriam R. Arbeit, Lacey J. Hilliard
      Abstract: Social Media + Society, Volume 8, Issue 2, April-June 2022.
      Within the ubiquitous landscape of social media, far-right groups and actors have taken advantage of the ways content is produced and spread on mainstream social media platforms. Far-right groups, including the alt-right, are using social media in ways that entice people into far-right spaces that perpetuate hate online and in person. The alt-right spreads hateful messaging through Internet memes, and those who are unfamiliar with alt-right strategies may encounter these memes and engage with them. In this study, we examined whether parents of adolescents would engage with alt-right memes as well as if they understood the memes. We utilized a novel research design by presenting participants with memes and asking questions about engagement. We also included a measure of New Media Literacy to assess participants’ skills with navigating social media. Results reveal that a majority of parent participants would either knowingly interact with at least one alt-right meme or they were unable to discern the covert messaging in the alt-right memes. The impact of engagement with alt-right content on social media needs to be addressed in order to inform approaches to educate adults, especially parents, about how hateful ideologies spread on the Internet.
      Citation: Social Media + Society
      PubDate: 2022-04-25T06:41:32Z
      DOI: 10.1177/20563051221095100
      Issue No: Vol. 8, No. 2 (2022)
       
  • Three Social-Mediated Publics in Digital Activism: A Network Perspective
           of Social Media Public Segmentation

    • Authors: Lingyan Ma, Yueqian Zhang
      Abstract: Social Media + Society, Volume 8, Issue 2, April-June 2022.
      This study provides a network perspective to segment social-mediated publics in digital activism based on social media users’ influence on the information dissemination process. We used social network analysis to segment publics based on their information sharing behaviors in the case of the Chinese #MeToo movement in 2018 on Sina Weibo. Besides, we conducted a content analysis to reveal the characteristics of each type of publics. We have identified three meaningful social-mediated publics in the Chinese #MeToo movement on Sina Weibo: (1) the provoking public, who plays an essential role in initiating the discussion; (2) the bridging public, which contributes to spreading the discussion to various groups of people; and (3) the powerful public, who has the advantages of the first two segments of publics and is the most powerful one in the formation and development of the online discussion. Three publics have different characteristics. The provoking public (e.g., media and internet celebrities) typically has many followers and is interested in various social issues. The bridging public has fewer followers (e.g., grassroots individuals) but tends to have a special interest in the issue and actively uses social media. The powerful public has a large number of followers, a particular interest in this issue, and is active on social media. This public segmentation provides a relatively new perspective to understand publics in digital activism in societies with strict social norms and media censorship. Limitations and future research are discussed.
      Citation: Social Media + Society
      PubDate: 2022-04-25T06:39:31Z
      DOI: 10.1177/20563051221094775
      Issue No: Vol. 8, No. 2 (2022)
       
  • Picturing Opaque Power: How Conspiracy Theorists Construct Oppositional
           Videos on YouTube

    • Authors: Kamile Grusauskaite, Jaron Harambam, Stef Aupers
      Abstract: Social Media + Society, Volume 8, Issue 2, April-June 2022.
      Conspiracy theories were once perceived as delusions of individuals on the fringes of society, but have become commonplace in mainstream culture. Today, they are produced, consumed, and circulated on various online media environments. From memes on 4chan, QAnon influencers on Instagram, to flat earth or antivaxx videos on YouTube, modern-day conspiracy culture embodies compelling mediated images and narratives that are composed of various audiovisual materials. Building on Stuart Hall’s encoding/decoding model, and Henry Jenkins’ notion of “participatory culture,” we analyze these audiovisual conspiracy theories as “oppositional readings” of hegemonic truths. More concretely, we analyze how conspiracy theorists reconstruct various audiovisual (mass-media) materials into streamlined narratives on YouTube videos to picture opaque power. Based on an in-depth qualitative analysis of 24 conspiracy theory videos, strategically selected from a larger sample of 200, we present three major categories of audiovisual narrative construction in conspiracy videos on YouTube: (1) Simulating: using fiction, religious and cultural images and narratives to render images of events otherwise invisible; (2) Deciphering: decoding hidden messages by “closely reading” images and looking for hidden symbolism; (3) Exhibiting: exposing information, research, and images that are “hidden in plain sight” but point to conspiracy. This article contributes to the growing body of literature on conspiracy theories by showing how they are not just texts, but should better be seen as media practices involving the recontextualizing of (mass)media material into new audiovisual conspiracy theory narratives. This shapes not just their content and form, but also their place in public discourse.
      Citation: Social Media + Society
      PubDate: 2022-04-23T06:33:00Z
      DOI: 10.1177/20563051221089568
      Issue No: Vol. 8, No. 2 (2022)
       
  • “On My Head About It”: College Aspirations, Social Media
           Participation, and Community Cultural Wealth

    • Authors: Michael Brown, Cassidy Pyle, Nicole B. Ellison
      Abstract: Social Media + Society, Volume 8, Issue 2, April-June 2022.
      Given the widespread use of social media among adolescents, online interactions that facilitate high school students’ college knowledge acquisition could have a transformative impact on college access patterns, especially for underrepresented students. Our study uses interview data collected from Black high school students in Detroit (N = 24) to examine their experiences and perceptions as they prepare for the transition to post-secondary education. In contrast to traditional social capital perspectives that tend to dominate social media scholarship, we instead employ a Community Cultural Wealth framework to reveal how students access distinctive forms of cultural resources via online and offline interactions. Our findings suggest students used social media to access cultural wealth as they (1) developed post-secondary educational aspirations, (2) planned to navigate the post-secondary admissions process, (3) resisted stereotypes about youth from Detroit, and (4) engaged in platform-switching to cultivate their college information networks online.
      Citation: Social Media + Society
      PubDate: 2022-04-19T05:04:25Z
      DOI: 10.1177/20563051221091545
      Issue No: Vol. 8, No. 2 (2022)
       
  • Folk Theories of Online Dating: Exploring People’s Beliefs About the
           Online Dating Process and Online Dating Algorithms

    • Authors: Sabrina Angela Huang, Jeffrey Hancock, Stephanie Tom Tong
      Abstract: Social Media + Society, Volume 8, Issue 2, April-June 2022.
      How do online daters come to understand and make sense of their online dating experiences and the algorithms that underlie online dating platforms' Across two mixed-method studies, we take a metaphoric approach to identify and explore people’s folk theories about traditional dating, online dating, and online dating algorithms. In Study 1, we take a quantitative approach and use an innovative wiki-survey procedure to identify individuals’ folk theories of online dating and their associated themes through content analyses. In Study 2, we take a qualitative approach, exploring participants’ folk theories through in-depth interviews, extended case method, and grounded theory. Our studies uncovered two folk theories unique to traditional dating (movies, nurturing), one folk theory unique to online dating (game), three folk theories related to online dating algorithms (filter, personalized advertisements, bracket), and two folk theories that were found to overlap between traditional and online dating (shopping, chance and randomness). Our findings provide novel insights into how daters make sense of traditional and online relationship development processes as well as the algorithms that underlie online dating platforms.
      Citation: Social Media + Society
      PubDate: 2022-04-19T05:00:24Z
      DOI: 10.1177/20563051221089561
      Issue No: Vol. 8, No. 2 (2022)
       
 
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